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In this episode of the Dentistry Speaks podcast, host Kevin Henry interviews Dr. Colin Richman, a periodontist with more than 30 years of experience. They discuss the concept of comprehensive care in dentistry and how it should be defined. Dr. Richman emphasizes the importance of a comprehensive evaluation of the mouth, including structure, biology, aesthetics, and myofunction. He also explains the two subcategories of care: essential care and rehabilitative care. The role of the dental team and the importance of comprehensive records in treatment planning are also discussed. Dr. Richman highlights the need for a customized, attainable, and affordable treatment plan for each patient.
Learn more about Dr. Richman at https://integrateddentalseminars.net/ -
In this episode, Kevin Henry interviews Sean Hamel, the founder and managing partner at Art of Dental Marketing, a story-based dental marketing agency. They discuss the importance of story-based marketing in dentistry and how it differs from traditional marketing. Sean emphasizes the need to humanize the dentist and dental team to create a connection with patients. He explains how to incorporate personal stories and interests into marketing strategies to differentiate dental practices. They also touch on the significance of keeping websites and team information up to date, as well as utilizing visuals and testimonials to enhance marketing efforts. The conversation concludes with a discussion on ground marketing and community-based marketing.
Takeaways
Story-based marketing in dentistry focuses on creating a connection and experience for patients, rather than solely promoting services.
Humanizing the dentist and dental team is crucial in building trust and attracting patients.
Incorporating personal stories, interests, and hobbies into marketing strategies helps differentiate dental practices.
Keeping websites and team information up to date is essential to maintain a consistent and accurate brand image.
Utilizing visuals, such as photos and videos, as well as testimonials, can enhance marketing efforts.
Ground marketing and community-based marketing can be effective in attracting local patients.
Chapters
00:00 Introduction
00:38 Introducing Story-Based Dental Marketing
01:35 Difference Between Story-Based Marketing and Traditional Marketing
03:01 Importance of Connection and Experience in Dental Marketing
04:22 Using Personal Stories to Differentiate Dental Practices
06:24 Humanizing the Dentist and Dental Team
08:13 Layering Marketing Messages with Services Offered
10:28 Utilizing Social Media and Website to Humanize the Practice
12:04 Humanizing the Entire Dental Team
13:51 Keeping Website and Team Information Up to Date
16:05 Importance of Visuals and Testimonials in Marketing
18:43 Ground Marketing and Community-Based Marketing
19:21 Closing Remarks
Learn more at https://www.artofdentalmarketing.com. -
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In this episode, Dr. Rad (Dr. Dar Radfar) discusses his personal journey with sleep apnea and how it led him to become passionate about helping patients sleep better. He explains the importance of dentists addressing sleep apnea and the impact it can have on patients' overall health. Dr. Rad also shares strategies for getting the dental team on board with sleep apnea treatment and overcoming hurdles in implementing it in the practice. He emphasizes the need for follow-through and offers coaching and support to dentists interested in incorporating sleep apnea treatment. Additionally, Dr. Rad discusses the marketing potential of sleep dentistry and the importance of building relationships with medical doctors.
Takeaways
Sleep apnea can have serious health consequences and dentists have a unique opportunity to help patients by addressing this condition.
Educating the dental team and offering training courses can help get them on board with sleep apnea treatment.
Follow-through and implementation are key to successfully incorporating sleep apnea treatment in the dental practice.
Building relationships with medical doctors and sharing patient information can help expand the reach of sleep apnea treatment.
Social media can be a powerful tool for educating patients and promoting sleep dentistry.
Chapters
00:00 Introduction and Background
02:40 Discovering the Mouthpiece
05:23 Getting the Team on Board
08:04 Hurdles for Dentists
10:17 Implementation and Coaching
13:02 Marketing and Differentiation
16:27 Building Relationships with Medical Doctors
18:56 Social Media and Contact Information
19:35 Closing Remarks
Learn more at https://radseminar.com and follow him on Instagram at https://www.instagram.com/radhealthinc/ -
In this episode, Jonathan Bonanno of ChiefPsycho.com stops by to discuss why psychology is such an important part of building a team and keeping it together in 2024 and beyond. Why does Bonanno prefer the term "team" over "family" or "staff" in the dental practice? What about the psychology of working with different generations? We dive into this and much more in this episode.
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In this episode, Dr. Diana Batoon joins the program to discuss how she got started with dental sleep medicine and how airway management has become such an important part of her practice and life. She can be reached at [email protected] or she can be reached through various social media platforms.
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We are seeing a turnover in team members in dental practices at an unprecedented rate. With that turnover comes the need to properly educate them on compliance issues, including infection control and prevention. How are we reaching this new generation of team members with the right information in the right learning format? May Govoni, CDA, RDH, joins the show to discuss what she is hearing and offer some advice.
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In this episode, Dr. Benjamin Turnwald joins the show to discuss the lessons he has learned about gaining more time back in his personal life through automation and delegation in the dental practice. He talks about the biggest lessons he learned with his team and how he is now helping other dental practices find this balance.
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In this episode, Allen Schiff, CPA, CFE, joins the show to tackle some of the biggest questions asked by dentists and dental office managers as the fourth quarter of the year arrives. From taxes to money talk, this episode has you covered. Learn more about Schiff at https://schiffcpa.com and more about ADCPA at https://adcpa.org.
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In this episode, Dana Watson joins the show to discuss the importance of emotional intelligence in today's dental practice. What does it mean and how does it impact the business? We talk about this and more, as well as its relationship to leadership as well. Learn more about Dana at https://danaspeaksdental.com
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In this episode, Lauren Schieffer, CSP, stops by to discuss the essential traits for leadership in today's dental practice and society. Whatever role you play, there are ways to be a leader and Schieffer shares some of the lessons she learned from her father, a Colonel in the U.S. Air Force. Learn more about her at https://laurenschieffer.com.
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In this episode, John Riley stops by to discuss the changing landscape when it comes to PPOs in the dental industry. Are dental practices really dropping them? How does it impact the bottom line and the patient base? We discuss all of this and more in this fast-moving episode.
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In this episode straight from the SCN Annual Meeting in Nashville, Dr. Avi Patel joins the show to discuss how he has transformed himself into a "dental influencer" thanks to social media. What has worked and what hasn't? What are his best pieces of advice? He shares all of that and more in this episode.
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In this episode, Art Wiederman, CPA, stops by a with a timely discussion about the biggest tax mistakes that dentists often make, as well as how dental practices often lose out in the financial game by making a few wrong decisions. This fast-moving talk has some great money tips. Learn more about Art here ... https://www.eidebailly.com/people/4670
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Dental consultant Shawn Peers joins the show to discuss the importance of leadership in today's practice and how so many dentists and dental team members already have the core components of dentistry built into them through lifelong lessons they have learned. Why does leadership matter? Peers dives into this and much, much more.
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Lynne Leggett of Victory Dental Management joins the show to discuss some of the biggest topics in dentistry, and how leadership, burnout, and the hiring process can all come together to either help a practice succeed or make it stumble.
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In this episode, Dr. Robert Maguire joins the show to discuss why connections inside the dental practice and with dental patients are more important than ever. How can a dentist, dental assistant, or dental hygienist get more connected in and out of the practice? We asked Dr. Maguire for his thoughts.
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