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  • PROMO CODE ALERT: Bubka have kindly offered 30% off in September, use the word 'RECORDMONTH30' at checkout to receive your discount.

    Join us as Ryan Martin interviews Ari Segal, the co-founder of Bubka, whose entrepreneurial journey with his wife Alicia was driven by their personal challenges with breastfeeding.

    Ari's story highlights the vital role of authentic social media content in their success, proving that genuine connections can turn LinkedIn followers into podcast guests.

    Discover the keys to building a loyal customer base and creating a supportive community around your brand.

    Ari shares invaluable insights on customer engagement, website optimization, and the triumphs and tribulations of operating within the breast pump market. We also discuss contributions from key collaborators like Ilan and Daniela, who have provided essential feedback and support, showcasing the importance of external perspectives in maintaining a well-rounded brand.

    Get ready to maximize your growth and customer engagement through authentic user-generated content and strategic planning.

    Ari explains the effectiveness of real-life scenarios over sterile product features, and we delve into the intricacies of planning for major sales events. With discussions on eco-friendly accessories, future product development, and the potential for wholesale market expansion, this episode is packed with insights and positivity for anyone looking to thrive in the e-commerce landscape.

    Don't miss out on the wisdom and optimism shared in this engaging conversation.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Free Audits Available:
    Conversion Rate Audit: https://www.linkedin.com/in/ilanhurwitz/
    Search Enging Optimisation Audit: https://www.remarkabledigital.com.au/audit-my-existing-strategy/

    Ready to transform your Black Friday strategy and skyrocket your conversion rates?

    We're excited to have Ilan Hurwitz from Clever Conversions join us in this episode of Ecommerce Australia Podcast.

    Ilan uncovers the staggering $8.7 billion spent over the Black Friday weekend last year and shares expert insights on whether every brand should engage in the now extended "Black November" shopping frenzy.

    Nab Link: - https://business.nab.com.au/tag/online-retail-sales-index/

    From managing discounts without diminishing brand value to navigating the rising costs per click, we explore actionable strategies to thrive in today's economic landscape.

    Discover the secrets to mastering customer acquisition with tools like Google Search Console, Shopify reports, and heat maps.

    I emphasize the importance of cohort analysis and understanding long-term customer value to refine your e-commerce strategy.

    We also delve into the role of excellent customer service and logistics in maintaining satisfaction and repeat purchases, crucial elements for e-commerce success during peak seasons.

    Learn how to leverage SEO, CRO, and user experience to maximize your Black Friday preparations and drive organic traffic.

    CRO Calculator: https://www.cleverconversions.com.au/cro-calculator

    Finally, we explore innovative e-commerce tactics designed to elevate your customer experience and boost sales.

    From offering free shipping and smart product bundling to leveraging email marketing and SMS campaigns, Ilan and I provide a comprehensive guide to optimizing your Black Friday sales strategy.

    We also highlight the importance of website speed, especially for mobile users, and discuss the benefits of understanding customer behavior through data and feedback.

    Don't miss out on these expert insights that will ensure your brand stays ahead during peak sales periods!

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

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  • Ever wondered how to transform raw social media content into a powerful e-commerce strategy?

    Join us as we chat with Lily Hargreaves, an e-commerce superstar with a rich history at brands like Acler, Ryderwear, and Frank Green.

    Lily takes us through her fascinating career journey across iconic Australian cities and shares her love for Adelaide’s serene coastal lifestyle and her favorite escapes in Port Elliot.

    Lily dives deep into the art of optimizing e-commerce conversion rates. She breaks down the typical 2%-3% benchmark and shares invaluable tips on how traffic and product quality influence success.

    With a special focus on the magic of authentic content, especially on TikTok, she reveals how raw, behind-the-scenes footage can capture the hearts of younger audiences far better than polished ads.

    Lily also stresses the critical role of educating consumers on product quality and sustainability to justify higher price points effectively.

    In the latter part of our conversation, we delve into essential metrics and skills for e-commerce managers.

    Lily sheds light on customer lifetime value, returns data, and fulfillment timelines—key components for maintaining customer satisfaction.

    We explore innovative loyalty programs and the impact of effective social media strategies, including working with micro-influencers and leveraging A/B testing.

    To cap it all off, Lily shares strategies for achieving initial sales benchmarks, the benefits of using Shopify, and the role of influencers in boosting visibility and sales.

    Don’t miss this episode packed with actionable insights for anyone looking to excel in the e-commerce space!

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Tune in as we chat with Kate Massey, the 2023 eCommerce Industry Person of the Year and Head of APAC for Search Spring.

    Kate recounts her inspiring journey, sharing the hurdles and strategies she used to establish Searchspring in Australia.

    Her tales of resilience, building strong customer relationships, and personal achievements like completing the Kokoda Trail and the New York Marathon offer invaluable lessons for anyone in the industry.

    Kate dives into the transformative role of user-friendly technology and personalized merchandising.

    Discover how Searchspring enhances product discoverability and boosts conversion rates, making it an indispensable tool for eCommerce brands.

    We also touch on the nuances of adapting to regional differences and leveraging personalized product recommendations across various touchpoints to drive sales and engagement.

    As we wrap up, Kate delves into the future of eCommerce optimization with predictive AI and the game-changing acquisition of Increasingly.

    Learn how AI-powered product bundling can elevate customer experience and average order value.

    We also explore the critical strategies for holiday season performance, from SEO to data feed optimization.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Get ready to uncover the secrets of Shopify's success over the last 20 years!

    We’re joined by Jordy Heis, Senior Retail Product Consultant in the APAC region, who immerses us in the exhilarating atmosphere of Shopify's 20th anniversary celebration in Toronto.

    Jordy brings the event to life, recounting the excitement of gathering 5,000 team members and 1,000 developers, and reflecting on Shopify’s incredible journey to processing a trillion dollars in orders.

    Through his personal anecdotes, you'll gain insight into Shopify's remote work culture and the irreplaceable value of in-person connections.

    Jordy and I explore innovations like Shopify Sidekick and Shopify Magic, poised to transform the user experience for small business owners and e-commerce professionals alike.

    We delve into the enhanced Shopify analytics dashboard, which promises to empower businesses with data-driven decision-making capabilities. Drawing insights from the Australian Retailer Summit Report, we provide crucial guidance for e-commerce growth in 2024, focusing on profitability and the shifting landscape of e-commerce analytics.

    Discover the profound impact of unified commerce and the subtle yet powerful strategies for building customer loyalty.

    We discuss why non-scalable touches like handwritten notes can make a lasting impression and how balancing online and offline channels can cater to diverse consumer preferences.

    Learn about the 'retail halo effect,' the benefits of observing in-store behaviour for online improvements, and the key triggers that prompt businesses to overhaul their point of sale systems.

    This episode is a must-listen for anyone eager to stay ahead in the ever-evolving world of e-commerce.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ever wondered how you can turn hesitant online shoppers into loyal customers?

    Join Ryan Martin (Remarkable Digital Founder) as he sits down with Peter Ceredig-Evans, the brilliant mind behind the Shopify app "Try With Mirror."

    Peter opens up about his personal favourites, from the best spot to eat on the Gold Coast to his all-time favourite movie "Saving Private Ryan." We also uncover some light-hearted moments and what drives him both personally and professionally.

    Peter shares the secrets behind "Try With Mirra," a game-changing app that allows customers to try items before committing to a purchase, boosting average order values and driving customer satisfaction.

    Learn how top brands like Zappos have leveraged this model to improve their returns processes and attract first-time buyers.

    Discover the powerful strategies that can ease consumer concerns about returns and how rapid return cycles can actually increase basket sizes and AOV.

    We dive deep into the app's impressive statistics and case studies, showcasing significant growth for brands like Megan Salmon and AMIWARE. Peter discusses the cost-effectiveness of "Try With Mirra," its seamless Shopify integration, and its customization features tailored for various lifestyle segments.

    Whether you're a fashion retailer or in the business of eyewear, swimwear, jewelry, or footwear, this episode is packed with actionable insights to bridge the gap between retail and digital shopping experiences.

    Don't miss out on Peter's invaluable tips and inspiring success stories!

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Unlock the secrets to skyrocketing your e-commerce success with SMS marketing as Ryan Martin (Founder - Remarkable Digital) speaks with Matt Markoff from Sinch MessageMedia

    Learn why SMS boasts a 98% open rate within the first 90 seconds and how it outperforms email marketing.

    Matt dives into the common hurdles that brands face, such as cost, database limitations, and fears of intrusiveness, and reveals how Sinch MessageMedia's seamless integration and competitive pricing can make all the difference.

    Explore the essential criteria for selecting a reliable SMS provider and the importance of deep integration with platforms like Shopify for better analytics and ROI tracking.

    We also shed light on the untapped potential of MMS messaging, showcasing successful campaigns from luxury brands like Dish and Adairs. Get practical tips on creating engaging MMS content using tools like Canva to enhance your marketing efforts and boost ROI.

    Peek into the future of SMS marketing with Rich Communication Services (RCS), which promises a richer, more interactive experience.

    Discover innovative use cases from retailers like Picard and get up to speed on the upcoming approval of RCS on iOS. We also delve into the legal aspects and offer practical advice for implementing SMS strategies for major sales events.

    Plus, learn about the integration with existing marketing systems and the emerging potential of WhatsApp campaigns to transform your customer interactions.

    Don't miss this episode packed with actionable insights to elevate your SMS marketing game!

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Curious about how to master the ever-evolving world of SEO?

    Join us for an enlightening conversation with Patrick Dhital, the eCommerce SEO lead at Remarkable Digital, as he shares his journey from a start up eCommerce business, learning how to do SEO, to spending the last 10 years purely devoted to SEO.

    Ryan Martin and Patrick Dhital talk about what is working in eCommerce SEO, where Google has shifted to in terms of SEO best practise and the evolving nature of AI integration.

    Patrick's hands-on experience with natural link building and keyword research, coupled with his insights on the evolution of SEO strategies, provide a treasure trove of knowledge for anyone looking to enhance their digital marketing skills.

    Unlock the secrets behind high-quality content and the EEAT (Experience, Expertise, Authority, and Trustworthiness) concept, and why it's crucial for your brand's SEO success.

    Discover why solely relying on AI-generated content can be a pitfall and learn how incorporating your personal expertise can give you an edge in the crowded digital landscape.

    Patrick sheds light on the importance of investing in SEO for long-term sustainability, striking a contrast with the fleeting nature of paid advertising, and how it targets specific audiences searching for your services or products.

    Patrick dives into the nuances of e-commerce SEO, from optimising product and collection pages to the critical components like keyword strategy and user experience.

    Plus, get actionable tips on maximising your e-commerce SEO results using tools like Google Search Console.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ever wondered how to skyrocket your e-commerce business while maintaining a healthy profit margin?

    Ryan Martin, Host of eCommerce Australia and Founder of Remarkable Digital, speaks with Ben Fitzpatrick, Chief Strategy Officer at WebProfits, as he shares his vast expertise and unique journey—from Washington, DC to Southeast Asia, and now the Central Coast of New South Wales.

    Ben's transformation from an SEO and content expert to a key leader sheds light on the dynamic roles within the agency world, emphasising the necessity of staying connected with clients and maintaining a hands-on approach.

    Discover the intricacies of scaling product profitability, particularly through the nuanced landscape of Meta ads.

    Ben dives into the essential strategies of maintaining profitable unit economics, mastering low customer acquisition costs, and leveraging customer insights for impactful marketing strategies.

    He shares his experience with different ad creatives, contrasting the effectiveness of polished ads versus raw, TikTok-style UGC to create and capture demand effectively.

    Learn how to focus on building a customer base that not only thrives now but is primed for future promotions and growth.

    Hear firsthand how small businesses can break through in a crowded market by employing solid foundational strategies and staying closely connected to their customers.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ever wondered how even minor hiccups on your website can cost you big bucks?

    Learn from the best, Ryan Martin (Host and Founder of Remarkable Digital) interviews Sasha Murrie, founder of Journeyflow.

    Sasha shares her wealth of experience spanning 15 years in eCommerce with iconic brands like The Body Shop and TXO by Tiffany Hall, she walks us through her journey from health software to eCommerce, emphasising the pivotal role of smooth customer experiences and how she has dedicated her career to solving these challenges.

    Shifting gears, we explore how the pandemic has magnified the expectations of modern consumers.

    With insights into the minds of Gen Zs and millennials, Sasha illustrates the rising importance of ethical values and sustainability in eCommerce.

    Understand why brands must adapt or risk losing their competitive edge and how small improvements in the customer journey can translate into significant revenue gains.

    Finally, get ready for actionable strategies to transform your eCommerce success.

    From optimising conversion rates and reducing cart abandonment to enhancing the returns process, Sasha shares invaluable tips and real-world examples.

    Learn how leading brands like Culture Kings and LSKD set themselves apart with stellar customer journeys.

    Tune in and discover how to keep your eCommerce game strong, ensuring satisfied customers and a thriving business.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ever wondered how streetwear evolved from niche to mainstream?

    Join us as Ryan Martin, podcast host and founder of Remarkable Digital interviews Nick Gray, founder of I Got You Consulting, Nick shares his experiences in building robust brand strategies and retail partnerships, making this episode a goldmine for anyone interested in the intricacies of the fashion and retail world.

    We delve into the nuances of cognitive and emotional branding in retail, breaking down how brands can become automatic choices for consumers.

    Nick explains the significance of focusing on a single emotional branding category—be it entertainment, experience, expertise, or design—to create a strong and clear brand identity.

    With examples like the US toy store Camp and Dyson, he illustrates how smaller brands can leverage emotional branding to carve out a niche.

    The importance of personalisation in e-commerce is also a key highlight, featuring strategies from brands like Glossier on how to humanise online shopping through personalised content and sustainable practices.

    Our conversation wraps up with the crucial topic of internal clarity and focus for business improvement.

    Nick emphasises the power of small, incremental changes and a deep understanding of core values, drawing parallels with luxury brands that connect emotionally with diverse consumer personas.

    We also explore how e-commerce businesses can achieve a competitive edge by prioritising exceptional customer service and authentic content.

    Tune in for a deeply enriching episode that offers a wealth of practical advice and thought-provoking ideas to navigate the competitive market in 2024.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ryan Martin, host of eCommerce Australia and Founder of Remarkable Digital, an eCommerce SEO agency based in Melbourne, interviews Nathan Perdriau, Co-Founder of Blue Sense Digital, a paid performance agency based in Melbourne.

    Listen in as we talk to Nathan Perdriau, co-founder of Blue Sense Digital, about the critical importance of technical marketing skills and maintaining e-commerce hygiene.

    Nathan shares his expertise on understanding customer behaviour and the resilience required to succeed in today's market, we take a deep dive into why AOV is rubbish, and the need for brands and eCommerce experts to go much deeper into AOV, with the example being first time purchase AOV being far different than returning AOV.

    This episode is packed with actionable strategies and insights that are essential for achieving success in the e-commerce landscape.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • BONUS CODE: eCommerce Podcast Listeners get 20% off for a limited time, jump to conni.com.au and use code: ecomaus

    Join us as Ryan Martin, Host and founder of Remarkable Digital, speaks with Norm Douglas, COO of Conni, a product that requires a unique marketing mix, as it can be a product people don't want others to know they use.

    Beyond his entrepreneurial achievements, Norm is also a senior football umpire in the Geelong Football League and an avid guitarist — a passion he picked up during the COVID-19 pandemic.

    We explore his multifaceted life and gain insight into the unique marketing strategies that have driven his business to nearly 5,000 reviews.

    Norm shares his transformation from a communications and IT all-rounder to a digital marketing expert who orchestrated Connie's impressive growth.

    Discover the innovative approaches he employed, from leveraging Facebook and Google Ads to addressing high customer acquisition costs with a focus on quality and brand loyalty.

    Listen as Norm recounts the pivotal moment when customer demand led to a strategic expansion into disposable adult diapers, highlighting the company's agility and dedication to customer needs.

    Effective customer engagement is at the heart of Connie's success.

    Norm emphasises the power of real, personalised interactions and the importance of adapting products based on customer feedback.

    This episode is packed with practical advice on inventory management, leveraging social media, and optimising shipping strategies.

    Norm's personal anecdotes and professional insights provide a comprehensive guide for anyone looking to build a resilient, trusted e-commerce brand in a competitive market.

    Don’t miss out on these valuable lessons and inspiring stories!

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ever wondered how a simple idea can blossom into a million-dollar business?

    That's exactly what Kelly Jamieson, founder of Edible Blooms, will unravel for us as she narrates her journey from the legal halls of Minter Ellison to cultivating a flourishing Australian brand.

    Ryan Martin, founder of eCommerce SEO Agency Remarkable Digital interviews Kelly and talks on the calculated risks that paved the way for an audacious venture into e-commerce, yielding a sweet first-year revenue of $1 million.

    She talks candidly about embracing failures as stepping stones and the reality of blending family into the business fabric, with her sister joining forces to solidify their nearly two-decade partnership.

    Strap in as we traverse the terrain of e-commerce success through the vibrant lens of Edible Blooms.

    Kelly shares her guerrilla marketing escapades, where a strawberry costume in Sydney became an iconic symbol of budget-savvy brand-building.

    She draws back the curtain on the evolution of online marketing strategies and the essential role of credibility markers in establishing trust.

    All the while, Kelly underscores the significance of not just knowing your audience, but immersing yourself in their world—fuelling a customer-centric approach that has kept her brand blooming, even as the landscape of e-commerce perpetually shifts.

    She illuminates how Edible Blooms leveraged the surge in online shopping, pivoted with strategic omnichannel retailing, and blossomed further through partnerships with traditional retailers.

    And as we peek into the future, we learn how Kelly's judicious embrace of AI is balanced by a commitment to the human touch that her customers cherish.

    If you're intrigued by what gives Edible Blooms its competitive edge in the gifting market, our chat with Kelly will unwrap the importance of trust, quality, and reliability in crafting a brand that stands out amidst a crowded field.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ryan Martin, host of eCommerce Australia and Founder of eCommerce SEO Agency Remarkable Digital hosts Sami Jarrous, the co founder of Mateship.

    Sami unveils the story of Mateship, a revolutionary platform that addresses the growing concerns of group purchasing, environmental sustainability, and the cutthroat climb of advertising costs in the e-commerce sphere.

    As we chat, discover how Mateship not only fosters community and shared savings but also how it's reshaping the strategies of customer acquisition by turning to a performance-based model, proving that the bond of mateship in commerce can indeed revolutionise the way we shop online.

    Have you ever pondered over the ripple effect of your shopping habits on the environment or your wallet? Sami shares how Mateship's group ordering app for merchants is a win-win, offering insights on integrating with Shopify, facilitating communal order management, and driving customer loyalty through shared shipping thresholds.

    Retailers, buckle up as you learn about the potential of this seamless integration to amplify your sales and customer satisfaction.

    And for consumers, imagine the empowerment of collective action leading to tangible rewards, as you join forces with neighbours to unlock free shipping and cash back bonuses—because together, we achieve more.

    Finally, let the concept of social proof and curated discovery sweep you off your feet with tales of viral products and the power of communal shopping experiences.

    Witness how Mateship harnesses the energy of social trends to elevate the e-commerce experience, turning every purchase into an opportunity for connection and shared delight.

    Get ready to be part of a narrative where the discovery of new stores and the joy of gifting are effortlessly interwoven into your online shopping escapade.

    So, come aboard and let's navigate the dynamic waters of e-commerce with the camaraderie of Mateship guiding us through 2024 and beyond.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Embark on a riveting journey with Ryan Martin, Founder of eCommerce SEO Agency Remarkable Digital as we sit down with Nick Lehrain, the innovative mind behind Oliver Grace, to uncover the transformative arc from his early BBC digital design days to the birth of his own agency Oliver Grace.

    Through tales of freelance ventures with giants like Nike and Lexus, to the heartfelt pro bono work for Brain Cancer Center Australia, Nick's narrative is as rich and colourful as the designs he crafts.

    His candid reflections on personal milestones, like settling in Australia and venturing into fatherhood, bring a delightful human touch to the visionary's life story.

    Ready to elevate your online shopping game? Discover the seismic shift from desktop to mobile-first design, and witness how some of the slickest e-commerce platforms are redefining the digital marketplace.

    From the immersive world of Blunt Umbrellas to Axel Arigato's minimalist chic, and even the intriguing gamification tactics of Temu, we dissect the design elements that are shaping how we click, browse, and buy. It's not just about looking good; it's about creating an unforgettable user experience that keeps customers coming back for more.

    In our final musings, we tackle the ever-evolving landscape of website design and pricing, taking you behind the scenes of what sparks a business to revamp their digital storefront.

    Whether it's a sleeker aesthetic or a stronger performance, understanding why change is necessary can be as transformative for your business as the change itself.

    Join us as we celebrate Nick Lehrain's contributions to the digital world, and let the shared knowledge from this episode inspire your next big online venture.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Solo episode from Ryan Martin, Host of eCommerce Australia and Founder of eCommerce SEO Agency 'Remarkable Digital'.

    Unlock the mysteries of Google's core update and its implications for your eCommerce venture with our latest podcast episode.

    I dissect the March 5th rollout of Google's core and spam updates, discussing how these changes could shape the search generative experience and your website's visibility. The conversation revolves around the significance of E-E-A-T—Experience, Expertise, Authority, and Trust—in crafting content that resonates with both your audience and search engine algorithms.

    Prepare to elevate your content strategy as I share actionable tips on producing distinctive material that Google loves, particularly highlighting the growing importance of video in SEO.

    I tackle the challenge posed by AI-generated content, providing insights on maintaining authenticity and authority in a landscape where originality is key. Through real-world examples, you'll learn how to demonstrate your brand's expertise and trustworthiness effectively.

    Whether you're a digital marketing veteran or a newcomer to the eCommerce world, our in-depth analysis offers valuable tactics to help your business thrive amidst the ever-changing SEO dynamics.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ryan Martin (Host and Founder of eCommerce SEO Agency Remarkable Digital) unlock the secrets to eCommerce success with branding expert Jess Fitzsimons, founder of Sky Jumpr, who takes us behind the scenes of constructing a robust brand narrative that can propel your business to new heights.

    Our enlightening exchange sheds light on the dynamic interplay between strong brand strategy and increased business growth, weaving through Jess's storied career from Aqualung Group to her current venture, Skyjumpr.

    Discover how a well-articulated brand identity doesn't just capture attention; it lays the foundation for a loyal customer base, streamlined SEO, and drives down those pesky advertising costs.

    Embark on a strategic odyssey as we dissect the elements crucial for cultivating an emotional bond between your brand and its audience.

    Jess guides us through the intricacies of audience engagement and the art of brand resonance, illustrating how a focused approach can cut through the noise and deeply connect with your target market.

    Our conversation takes a practical turn, offering tangible insights from brand strategy workshops and real-world examples from household names that have mastered the art of clarity and purpose in their branding endeavours.

    As we wrap up our session, Jess imparts her wisdom on how smaller businesses can outpace the giants by sharpening their niche marketing swords, reinforcing that agility and alignment of values are not just buzzwords but the bedrock of modern eCommerce success.

    We look ahead at the potential collaborations and the promising horizon for those ready to take the leap with Skyjumpr's expertise.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ryan Martin (host and founder of Remarkable Digital, an eCommerce SEO and PPC agency, interviews Co Founder of Profit Peak, Carla Penn-Kahn.

    Carla, with her wealth of experience and entrepreneurial lineage, brings to the table a fascinating narrative of seizing the digital age by its horns, starting with her e-farmers market venture.

    Carla's LinkedIn content is a goldmine of expertise, and if you're not part of her audience yet, let's just say your feed is missing out on some serious e-commerce acumen.

    This episode peels back the layers of e-commerce success, examining the vital role of unit economics, pricing sustainability, and the intricate dance with shipping costs that can spell triumph or disaster for online businesses down under.

    Through Carla's lens, we dissect the delicate balance between meeting customer expectations and maintaining profitability, unraveling how the average order value is not just a number but a compass that directs your business model towards sustainable viability.

    Listen closely as she imparts wisdom on navigating the choppy waters of product pricing and shipping logistics with the grace of an industry titan.

    As we wrap up, Carla unveils Profit Peak.

    This analytical powerhouse is changing the game for businesses aiming to stay profitable and allure potential acquirers with its real-time insights.

    It's a tool that brings two years of historical data, customer behavior, inventory health, and profit and loss statements into sharp focus, arming entrepreneurs with the clarity needed to scale and succeed.

    Join us for an in-depth exploration of how Carla's groundbreaking strategies and Profit Peak are charting new territories for e-commerce ventures, ensuring their profitability and readiness for growth or acquisition.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

  • Ever wondered how a home baker's passion for creating lactation cookies blossomed into a booming e-commerce business?

    Join Ryan Martin, founder of Remarkable Digital (eCommerce SEO agency) as he interviews Rebecca Tischler, the founder and CEO of Milky Goodness, shares her extraordinary ascent from whipping up treats in her kitchen to empowering breastfeeding mothers nationwide.

    Our heartfelt conversation with Rebecca is a blend of candid anecdotes and strategic insights, illustrating how an unyielding entrepreneurial spirit can turn a personal mission into a widespread success.

    As we sit down with Rebecca, her stories transport us through the milestones and stumbling blocks of building Milky Goodness.

    She openly discusses the initial lack of business acumen, her reliance on her husband Jeff's support, and the pivotal shift to online sales that catapulted her brand into over 150 stores. But it's not just about scaling up—it's about the community of mothers nurtured along the way and the genuine connections forged through every batch of cookies.

    Rebecca's dedication shines as she highlights the growth strategies and consumer-centric approaches that have shaped Milky Goodness into a brand synonymous with trust and quality.

    Wrapping up our illuminating exchange, Rebecca emphasizes the transformative power of customer feedback, harnessed through social media and surveys, in steering her brand towards the future.

    She emphasises the role of customer reviews in shaping product offerings and company direction, a testament to the importance of two-way communication in business evolution.

    Download our Ultimate eCommerce Checklist to improve your eCommerce results.

    Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.