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Hate selling by phone? Youโre not alone. Butโฆyou could be leaving piles of cash on the table! ๐ธ Take it from ๐Jason Weiss๐ฑ Weiss: he's been using the phone as a sales weapon for years. If youโre looking to inject a new revenue stream into your business, you need to listen to this one.
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RFM segmentation is a method that allows you to analyze your customers based on three main variables: recency, frequency, and monetary value.
Valentin Radu, CEO of Omniconvert, puts forward the case that segmenting your customers based on their historical transactional data enables you to optimize customer loyalty and lifetime value.
We'll be discussing the merits of utilising RFM segmentation for your store as well as when (and if) it's not applicable to all D2C brands.
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ใใฃใผใใๆดๆฐใใใซใฏใใใใฏใชใใฏใใฆใใ ใใใ
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Everybody's raving about Headless Commerce and how it's transforming the industry before our very eyes. But, should some brands reign in their enthusiasm in their chance to jump on the Headless train?
Jason Greenwood will join us to discuss when Headless is a mistake and when you should realistically consider the move for your business.
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For growing brands, a solid ROAS is a surefire way to tell if your FB ads are workingโฆright? Wrong.๐
Tune into Marketing Masterminds with Romans Ivanons to discover why focusing on ROAS is a complete waste of time.
Understanding this one simple thing will change how you look at FB ads forever.
https://riumedia.com/
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For most people, breaking into the luxury market is nothing but a dream.
But Robbie Nevens, co-founder of LampTwist, isnโt like most people ๐
Through intense passion, he and his two co-founders managed to corner the designer lighting market. Tune in to this episode of eCommerce on Fire to discover how he did it and his plans to scale even further! ๐
https://lamptwist.com/en/
https://www.linkedin.com/in/robbienevens/
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Are you wasting your ad spend on retargeting?
If youโre comparing their performance against these false benchmarks, you probably are.
Does your retention really have to be 35% to be profitable?
Tune in to this weekโs Marketing Masterminds podcast with Khaled Bashir to delve deep into these two topics.
Check out more of Khaled's posts: https://www.linkedin.com/in/khaledkbashir/
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The gaming community is a tough one to crack๐ฎ
Make one wrong move, and your brand is toast. HOLY Energy has managed to not only survive but THRIVE in this cutthroat industry๐ช
Join us on this weekโs episode of eCommerce on Fire as we chat with Philipp Nass, co-founder of HOLY Energy, about how they managed to make marketing moves other brands can only dream about.
https://holyenergy.eu/
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Average Order Value: just how much does it REALLY matter for eCommerce success? ๐ค
The traditional consensus is that you should always aim for a high AOV. And while on the surface this would seem to make sense, we believe it's time to dig a little deeper and see whether it always stacks up that higher AOV = higher LTV for each customer.
Join Jeremy Horowitz of Daasity & Jon Ivanco of Formtoro as we dissect the data in Episode 03 of our Marketers Mastermind.
https://formtoro.com/
https://www.daasity.com/
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After helping his best friend get into the best shape of his life, restriction-free and enjoying all of his favourite foods, Eden Thomas paired up with Scott Thomas to build F4T๐งฑ
Realising there was a gap in the market for a sustainable lifestyle-focused health movement, F4T provides its customers with their own dedicated Nutri-Coach, a forever changing, bespoke nutrition plan catered around their lifestyle, goals and the foods they love as well as unrivalled community support events๐ช
Eden & Scott will discuss the challenges of running this service-based business over an eCommerce platform, their migration to Shopify and how they plan to scale the company in the future๐
https://www.f4t.com/
https://www.instagram.com/food4thoughts/
https://www.magnetmonster.co.uk/case-study/food4thoughts
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Take one look at your inbox, and youโll find no shortage of brands offering discounts. But hereโs the truthโฆ๐ต๏ธโโ๏ธ
Discounting can be a cheap trick that not only drains your margins but also damages your brand.
Listen to this episode with Christian Hoppe to find out what to focus on instead to build brand equity.
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CRO & Experimentation wizard Jeremy Epperson kicks off 2022 with what will be undoubtedly one of the most important topics of the year: efficient allocation of advertising budgets.
In this event, Jeremy will make the case for WHY marketing teams are almost universally guessing with budgets, and how this is leading to sometimes millions of $ of wasted ad spend for brands that could be used more efficiently.
We'll also be discussing why 'branding' is an inferior way to grow compared to data-driven iterative testing, and what evidence Jeremy has to back up these claims.
Agree or disagree with Jeremy's thoughts? Tune in to share your own opinion on this edition of eCommerce on Fire: Marketers Mastermind ๐ค๐๐ฅ
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"We have nothing to hide and neither do our products!" - that's the mantra Sisters Dr Lisa & Vanessa Creaven live by - both practising dentists - when they founded Spotlight Oral Care.
5 years on and the brand has emerged as one of Ireland's breakout brands, with a rapidly growing presence in the UK & US markets.
Join founder Dr Lisa Creaven & CMO Siobhan Nolan - Mulkerrins as we dive into the strategies behind Spotlight's groundbreaking success ๐
Check out our website here: https://www.magnetmonster.co.uk/
Browse Spotlight Oral Care: https://uk.spotlightoralcare.com/
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Plant-powered, pro-planet, and 24-hour protection. Not something you'd typically associate with deodorant, but that's what Matt Kennedy at Fussy has created.
Join us this Thursday as Matt shares the secrets behind creating effective PR campaigns to lower CAC to turning supply chain issues into business opportunities.
Watch more of our episodes here:
https://www.youtube.com/channel/UCW8YvxQm_9b62CoOaWQj3BA
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Inspired by the Scandinavian concepts of Hygge and Lagom. James Byrne started Faerly.ie with his husband Eoin to do their part in helping reduce unnecessary chemicals and plastics in the world. With a proud Irish heritage and passion for supporting local makers, James joins the eCommerce on Fire podcast to share the story of how they've grown the brand to date ๐ฎ๐ชโ๏ธ
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In this episode of eCommerce on fire, we're speaking to Nik Hall the co-founder at Vitafive on how the company has scaled from D2C to retail.
We'll be covering the inspiration behind the brand and how they've diversified their acquisition strategy to consistently deliver growth ๐ Getting into the details about:
- Where Vitafive started.
-The tech stack that helped build it into the great company it is.
-How important subscription models are.
-Distribution strategy and how these can change over time.
https://vitafive.com/
https://www.magnetmonster.co.uk/
For more episodes available on YouTube visit: https://www.youtube.com/channel/UCW8YvxQm_9b62CoOaWQj3BA
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Join us speaking with David Downing, the co-founder of ChipMonk Baking, a healthy alternative to a sweet treat. All whilst still being sweet and a treat! ๐ช๐ฟ
After his co-founder Jose's scare with diabetes, David teamed up to create a range of delectable, sugar-free, gluten-free and keto-friendly snacks to delight the masses.
ChipMonk Baking has since experienced explosive D2C growth, and David will join us on this episode of eCommerce on Fire to share the strategies that have propelled their expansion ๐ฅ
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Listen to Klaviyoโs Navin Jain masterclass on SMS Marketing for eCommerce brands. Addressing the following:
๐ฅ Core SMS automation for your store
๐ฅ SMS List building strategies
๐ฅ Creative campaign ideas
๐ฅ Using SMS harmoniously with email
๐ฅ Compliance
To learn more about marketing strategy and profitability online visit: https://www.magnetmonster.co.uk/
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Justin Baum, BEO of ZZZ Bears gives us an insight into how he has created his unique eCommerce store which helps kids sleep at night and supports our everyday heroes. ๐ฆธ๐ผโโ๏ธ๐ป
Looking into:
How to handle time between a full-time job as well as owning an eCommerce platform.
Which aspects are more of a struggle than others?
Advice to new founders of their very own eCommerce space.
Which marketing channels have been the most effective in growing ZZZ Bears?
From children's books to creative director come CEO of his own online store, Justin's background is extremely colourful and insightful. Teaching himself the basics and tuning in on his own skills from working in different sectors, he speaks about how different experiences have helped him begin this heartwarming (and fluffy) journey. Hearing about his experience with juggling this, a family and a full-time job are inspiring and insightful to any future entrepreneur.
To find out more visit: https://zzzbears.com/
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Jeremy Epperson has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups.
A master at his craft and always learning, Jeremy is going to share all his knowledge on his 6 core pillars of successful CRO programs for eCommerce brands and stores, as well as why so many experimentation programs fail - and what to do to prevent that.
Experimentation has the ability to rapidly transform businesses and drive exponential growth. If you'd like to learn more about Jeremy's work, be sure to check out his company: https://www.conversionguides.com/
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Alex McEachern is a retention enthusiast that heads brand marketing at Loop Returns. Before that, he spent time helping grow Smile.io's industry-leading loyalty software and even owned his own Shopify store! He'll be talking about retention marketing fundamentals, how to craft a successful loyalty program, as well as how to use returns to your advantage in eCommerce.
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