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What’s the difference between a pipeline that dries up and one that keeps producing? One word: follow-up.
In this episode, I’m diving deep into the art (and science) of follow-up in your real estate business. Whether your lead timeline is five days or five months, staying top of mind is how you build trust—and close deals.
I’ll walk you through:
The mindset shift that changes follow-up from “annoying” to “serving”
Why 80% of sales happen after 5+ follow-ups (but most agents stop after one!)
A simple weekly update system you can use with current clients
My favorite real-life follow-up scripts to reconnect with leads
How to nurture long-term prospects and stay in their orbit until they’re ready
Plus, I’m sharing the exact structure I used during my sales career to consistently follow up with listings, buyers, and even long-term nurtures—without dropping the ball.
If you’ve ever struggled with what to say, how often to reach out, or feared “bothering” someone, this episode will help you reframe, refocus, and re-engage.
After you listen, send 3 follow-up messages—and let me know how it goes! DM me @karen.w.cooper on Instagram.Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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What does it really take to build a lasting business in real estate—one that grows with you and creates real impact?
In today’s episode of Empowering Women in Real Estate® - The Podcast, I’m joined by the incredible Tara Krach, founder of The Real Estate Edit and the Women in Real Estate Summit. Tara and I are both passionate about creating thriving communities for women in real estate, and in this conversation, we’re diving deep into what it looks like to evolve your business beyond just closing deals.
We’re talking:
Building brands rooted in community and connection
Evolving your business to align with your life and values
Fresh approaches to lead generation (that don’t involve burnout)
Shifts in brokerage models and what it means for today’s agent
Why collaboration over competition is the key to long-term success
If you’re feeling the call to grow, pivot, or simply do business differently—this episode is for you.
Tune in now for real talk, actionable insights, and inspiration to build a business that’s not only successful, but sustainable.Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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New Podcast Episode: From Dream to Reality: Our 10-Year Business Journey
This week on Empowering Women in Real Estate® - The Podcast, I'm joined by my incredible business partner, Vicky Noufal, as we celebrate a major milestone: 10 years of partnership and leading the Platinum Group Real Estate Team together!
In this special episode, Vicky and I reflect on our journey — from the early days of dreaming big to building a thriving, nationally recognized real estate team. We’re sharing the lessons we’ve learned, the challenges we didn’t see coming, what we would have done differently, and how our partnership has evolved over the past decade.
Whether you’re considering a business partnership, currently navigating one, or simply love a behind-the-scenes look at what it takes to build and sustain a successful business, you’ll find plenty of insights (and a few laughs!) in today’s conversation.
Thank you for being part of our community — we’re so excited to share this milestone with you!
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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In this week’s episode, I’m joined by a very special guest — Lauren Duke, founder of Core Ops Collective — for a conversation that could completely shift the way you think about support in your real estate business.
We’re diving into the power of strategic support — not just hiring someone to take tasks off your plate, but finding that right-fit person who acts as an extension of you and helps grow your business in meaningful ways.
Lauren brings such a fresh, thoughtful perspective to this topic, and I walked away from our chat with new ideas and clarity I didn’t have before. If you’ve ever thought about hiring help — or if you already have but want to do it better — this episode is for you.
Listen in and discover how rethinking support could help you double down on what’s working in your business and free yourself from what’s not.Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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This episode is your permission slip, pep talk, and wake-up call all in one.
Inspired by a heartfelt question from a member of our Empowering Women in Real Estate® community — “Is it really worth it?” — I'm diving deep into the doubts we all face in this business. Whether you're new to real estate, feeling stuck in a tough season, or just wondering if you can really make this work … this one’s for you.
I’m sharing my personal story — the risks I took, the burnout I battled, the blessings I’ve experienced, and the hard-earned lessons I’ve learned. We’re talking about trusting yourself, showing up, and keeping promises to yourself when no one else is watching. Because when it comes to building a business and life you love, no one is coming to save you … but you’ve got what it takes.
Tune in now to silence the doubts and start showing up for yourself in a whole new way.Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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n this special replay episode, I’m sharing an interview I recently did for the Icons of Real Estate Podcast, and it’s packed with insights from my 23-year journey in the industry. From unexpected beginnings (hello, layoff!) to building a multi-state real estate team, and founding Empowering Women in Real Estate® — we cover it all.
I talk about the lessons I’ve learned, the challenges I’ve faced, and how thinking differently allowed me to create a business and a community that truly aligns with my life. If you’ve ever doubted your path or felt like the traditional way just doesn’t fit, this episode is for you.
Tune in and let me know what resonates most with you.Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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Last year, my Platinum Group Real Estate team helped 363 families—without buying a single online lead. In this episode, I break down exactly how we did it, the systems we use, and why consistency is the key to success in real estate. I’m sharing:
Our top lead sources (hint: referrals, database, and social media play a huge role!)
The Client & Community Care Program that keeps business flowing year after year
Why we don’t chase leads—and how that creates more efficiency and profitabilityIf you're looking to build a sustainable real estate business without cold calling or door knocking, this episode is for you!
Join the Inner Circle: [Insert Link]
Follow me on Instagram: @karen.w.cooperClick subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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Can you believe the first quarter of 2025 is already behind us? Whether you're celebrating big wins or feeling like things didn’t quite go as planned, now is the perfect time to reflect, adjust, and move forward with intention.
In today’s episode of Empowering Women in Real Estate® - The Podcast, I’m walking you through a step-by-step quarterly review—the same process I’ve used in my business for years. We’ll break down what’s working, what’s not, and how to use this insight to set yourself up for success in the months ahead.
Here’s what you’ll learn:
How to analyze your closed, pending, and pipeline transactions
The importance of tracking your lead sources to focus on what’s working
How to identify patterns in your business to refine your marketing and branding
Why reviewing your biggest challenges and successes can fuel future growth
A reality check on your prospecting efforts—are you really doing the work?Taking the time to review your progress is essential for long-term success, and I promise—it’s worth it!
I’d love to hear how your first quarter went! Send me a message on Instagram @Karen.W.Cooper and let’s chat.
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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Walt Disney World isn’t just about theme parks and characters—it’s a masterclass in business, customer experience, and unforgettable service. And guess what? Those same principles can transform your real estate business!
In today’s episode, I’m sharing five powerful lessons realtors can learn from Disney’s legendary attention to detail, consistency, storytelling, anticipation of needs, and seamless systems. Whether you’re a Disney fan or just want to elevate your client experience, this episode will leave you inspired to bring a little magic into your business!
Tune in now to learn:
How small details create unforgettable client experiences
Why consistency builds trust and long-term loyalty
The power of storytelling to connect and sell
How anticipating client needs sets you apart
Why strong systems are the secret to a stress-free, smooth businessI’d love to hear your thoughts! Are you a Disney fan too? Send me a message on Instagram @Karen.W.Cooper and let’s chat!
Listen now and bring a little Disney magic to your business!
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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Are you ready to shift from just another real estate agent to the go-to expert in your market? In today’s episode, I’m breaking down exactly how you can establish yourself as an authority—without cold calling or door knocking.
We’re diving deep into the power of farming—and not just geographic farming, but alternative ways to cultivate your brand and business in a way that feels aligned and effortless. I’m sharing how my own journey of consistent marketing, community engagement, and authentic presence has transformed my business and positioned me as the trusted expert in my area.
You’ll learn:
Why choosing the right farm (not just one based on stats) makes all the difference
The key mistake agents make when trying to farm—and what to do instead
How to build authentic visibility through local businesses, social media, and community involvement
The power of consistency and why it takes multiple touchpoints to create lasting impactThis strategy has been one of the best investments of my career, and I’m sharing exactly how you can implement it too.
Ready to establish yourself as the go-to real estate expert? Tune in now and let’s talk about how you can make farming work for you!
DM me on Instagram @karen.w.cooper and let me know what resonated with you most!
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
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New Podcast Episode: Lead Generation Without Burnout
Lead generation is essential for a thriving real estate business—but let’s be honest, it’s also one of the most dreaded tasks. In today’s episode, I’m breaking down how to generate leads consistently without the stress, exhaustion, or rollercoaster cycles that often come with traditional prospecting methods.
We’ll talk about:
Why lead generation doesn’t have to feel hard
The key to avoiding burnout while keeping business flowing
The power of warm leads and how to attract them effortlessly
Leveraging your strengths to build a sustainable prospecting systemSuccess in real estate isn’t about chasing leads—it’s about becoming magnetic. Tune in now and discover how to make lead generation work for you in a way that feels aligned and sustainable!
Listen now and join the conversation in our Empowering Women in Real Estate® Facebook group!
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New Podcast Episode: Taking Your Real Estate Team from Local to National
Have you ever dreamed of expanding your real estate team beyond your local market? In this episode, I’m sharing the journey of how my business partner, Vicki Noufal, and I took our Platinum Group Real Estate Team from serving a single region to operating in 14 states + D.C.—a milestone that was years in the making!
You’ll hear:
The challenges we faced and the lessons we learned along the way
Why getting comfortable with being uncomfortable is key to leadership
How we transitioned from a traditional team model to a nationally scalable structure
The importance of constant evolution in business
Why community and collaboration are the heart of long-term successPlus, I’m announcing the launch of our Team Leader Forum—a dedicated space for team leaders (or aspiring ones!) to connect, strategize, and grow together.
If you’ve been thinking about expanding your team—or just want insight into what it takes to build a thriving, adaptable real estate business—this episode is for you!
Let’s connect! Find me on Instagram @karen.w.cooper and send me a DM with your thoughts!
Listen now wherever you get your podcasts! -
What if you could generate consistent income from your real estate business without personally serving clients? For the past five and a half years, I’ve done exactly that—producing nearly $20 million in sales volume in 2024 without personally running comps, going on appointments, or writing contracts.
In today’s episode, I’m sharing:
How to shift your mindset and step out of client service.
The critical role of consistent prospecting in sustaining your business.
Tips for staying visible and maintaining your brand presence.
Why this model is a win-win for you, your clients, and your referral partners.If you’re considering scaling back, preparing for retirement, or simply evolving to the next phase of your real estate career, this episode will help you map out a plan to do it successfully—earning without serving.
Ready to redefine how you run your business? Tune in now on your favorite podcast app, or by clicking the link below.Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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Are you ready to create a day that works for you, not against you? In this episode of Empowering Women in Real Estate® - The Podcast, I’m sharing highlights from a recent mini training I led for our Inner Circle members, focusing on the ultimate power duo: time management and energy management.
We’ll dive into:
Why managing your energy is just as critical as managing your time.
How to shift from doing more to focusing on what matters.
The three key concepts to reclaim your time and energy:
Yes = No
Establish Boundaries
High Value vs. Low Value TasksWhether you’re feeling stretched too thin or simply looking for ways to work smarter, not harder, this episode will inspire you to align your time and energy for maximum impact in your life and business.
Ready to power your day? Tune in now!
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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On this episode of Empowering Women in Real Estate - The Podcast, I’m sharing how I turned my chaotic mornings into the most joyful and productive part of my day. It all started with an observation of a neighbor’s seemingly peaceful life, which helped me realize that what I truly wanted wasn’t her life—it was time freedom in my mornings.
I’ll walk you through the three steps I used to create a life I love:
Getting clear on what I really wanted. Asking for specific help. Taking small, intentional actions that added up over time. These changes have made a dramatic difference in my life and my business. If you’re ready to reclaim your time, set boundaries, and design a life that aligns with your values, this episode is for you.Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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In this episode of Empowering Women in Real Estate® - The Podcast, I'm diving deep into the transformative power of tracking to drive success in your business and life. Inspired by a thought-provoking question from a team member, I share why tracking is one of the most impactful habits you can develop in your real estate business.
Learn how tracking helps you focus, uncover invaluable data, and make smarter decisions, including:
• What to track and why it matters.
• My favorite tools and methods for simple and effective tracking.
• Real-life stories illustrating how tracking has saved time, prevented emotional decision-making, and led to significant breakthroughs.
• Tips for building tracking into your routine without feeling overwhelmed.
Whether you’re a seasoned tracker or new to the concept, this episode will inspire you to embrace tracking as a key strategy for sustainable growth in your business.
Tune in to discover how tracking can bring clarity, confidence, and freedom to your work and life! Now available on Apple Podcasts, Spotify, or your favorite listening app, or you can click the link below.
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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We are now 4 weeks into the new year, how are you doing? Chances are, at this point you have already abandoned at least one of those new year habits you established for yourself, or are otherwise feeling pretty off track. No worries! The year is still young, and I have a plan for you to get it together. On today’s episode of Empowering Women in Real Estate® - The Podcast, I’m sharing with you what to do when you get off track … and I can do so confidently because I’ve done it myself many, many times. You can listen in to today’s episode on your favorite podcast app, or by clicking the link below.
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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On today’s episode of Empowering Women in Real Estate® - The Podcast I’m getting super personal with you … I’m sharing the goals that I have set for myself personally and for my business in 2025? Why? When you speak it out loud there is an accountability that happens, and I’m here for that! Also, hearing my goals just might inspire you when it comes to your goals for 2025. I love hearing the goals that other women set for themselves, I almost always learn something or am opened up to another idea that I can use in my own life. You can listen in to today’s episode on your favorite podcast app, or by clicking the link below.
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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Did you know that statistically speaking, the majority of the transactions that you close in 2025 will be generated in first quarter? If there was ever a time to solidify a prospecting habit in your business, it is right now! Here’s the thing … a lot of us feel “repelled” by prospecting, and that is a mindset. Usually because of what we perceive prospecting to me, both in terms of the activities themselves and the time that it takes. I’m here to de-bunk all of those myths for you today. In episode 336 of Empowering Women in Real Estate® - The Podcast, I’m sharing all about “Everyday Prospecting” … the why, what and how. By the end of this episode you will have what you need to know to train your brain to see opportunities for your real estate business everywhere and every day. You can listen in on your favorite podcast app or by clicking the link below.
Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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You’ve heard that saying, right, about how the grass isn’t always greener on the other side?
On today’s episode of Empowering Women in Real Estate – The Podcast I have a very special replay episode for you which includes who I’m envying these days, and sharing a few stories that just might change your perspective. You can listen in on your favorite podcast app, or by clicking the link below.
Yet somehow we still manage to look, and wish, and envy, and compare.Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook.
https://www.facebook.com/groups/empoweringwomeninrealestate
We are 39,000 members strong and we want you to join us!
And if you want to follow me on Instagram, that’s where I’m having the most fun right now.
https://www.instagram.com/karen.w.cooper/
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