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Matt welcomes Google Ads expert Sarah Steeman. With over 17 years of experience developing, managing, and optimizing paid search campaigns, Sarah shares valuable insights into the complexities and challenges of managing campaigns in today’s competitive environment.
Having both seen the entrance of paid ads into Google's results, Matt & Sarah debate the balance of automation and human expertise. Sarah shares her journey from web development to SEO, and eventually paid search, giving listeners a unique perspective on the shift in digital advertising over the years.
You'll learn about the increased role of AI in Google Ads, the impact on budgets, and the struggles small businesses face as they try to navigate the often-confusing landscape of digital advertising.
Throughout the episode, Sarah emphasizes the importance of understanding Google’s algorithms, mastering data analysis, and maintaining a personal touch when it comes to client management. She also offers advice to those considering a career in paid search and how to stay ahead in an industry that’s constantly evolving.
Whether you’re an experienced marketer or just starting, this episode is packed with tips on maximizing your advertising spend, keeping up with the latest Google Ads features, and understanding the impact of AI in paid search. Tune in to gain a deeper understanding of how to adapt to the ever-changing world of paid search.
More about SiteLogic & Matt Bailey
SiteLogic Learning: Learn SEO
Meet Sarah Stemen
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Matt Bailey welcomes back Nolan Higdon, a professor of history, media studies, and education. Nolan discusses his journey into media literacy. They discuss the state of digital literacy in education and how the U.S. lags behind Europe in integrating media literacy into schools, examining the challenges of decentralized systems, budget cuts, and corporate influence.
The conversation shifts to free speech and the increasing polarization in the digital era. Nolan shares his perspective on why upholding free speech is vital, even when it involves defending views we disagree with. They also touch on the importance of teaching students to think critically about the media they consume.
The episode highlights the growing relevance of certifications over traditional degrees, as well as the challenges universities face in preparing students for the real world. Nolan emphasizes the value of local journalism in media literacy, encouraging students to focus on local issues often overlooked in mainstream media.
Finally, Matt and Nolan discuss the rise of platforms like Substack, which provide independent journalists with a space to share in-depth, algorithm-free content. Nolan shares his experience with Substack and how it has allowed him to reach a broader audience. The episode concludes with reflections on the impact of social media algorithms on free speech and the media landscape.
Learn more about Matt Bailey at: SiteLogic
Nolan Higdon's Substack:
Learn Digital Marketing Skills at: Learn.SiteLogic.com
Get Your Online Marketing Certification at: SiteLogic's OMCA Test Prep
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In this episode of the Endless Coffee Cup podcast, we look into a critical but often overlooked topic in the world of digital marketing: when it's time to fire your SEO agency.
Matt and Ashley tackle the telltale signs that your SEO company is holding back your business and what you should look for in a new partner. They discuss the core of search engine optimization (SEO), emphasizing that it's no longer just about rankings and backlinks.
Have you ever asked these questions?
What's the difference between activity and results in SEO reporting?
How much of your reports do you understand?
How many reported charts or metrics are simply irrelevant to your day-to-day marketing?
Are you getting customized reports tied to your specific business goals?
It comes down to the critical role of analytics and conversion optimization in modern SEO strategies. SEO companies that only focus on rankings without evaluating how users behave on your site are missing a huge part of the digital marketing equation. Its essential for your SEO efforts to drive conversions, not just traffic.
SEO should always be integrated into your broader digital marketing strategy. Whether it's paid advertising, content marketing, or social media, SEO complements these efforts for maximum impact. If your agency isn’t collaborating with other areas of your marketing strategy, you might not be getting the full value from their services.
Tune in to learn the red flags, key questions to ask, and how to ensure that your SEO agency is delivering meaningful results that align with your long-term business goals. This episode will give you the tools and insights you need to assess whether your SEO agency is a help or a hindrance in achieving success.
Matt Bailey: SiteLogic
Ashley Jones: MarCom Content by Ashley
Learn how modern SEO works: Learn SEO
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Matt welcomes Time Management Coach, Anna Dearmon Kornick. Anna shares strategies for setting boundaries and prioritizing tasks. We have fun looking at time management myths, as Anna debunks a few that you might believe!
Learn how to get dopamine kicks from getting things done! If you’re feeling overwhelmed, Anna’s got the blueprint to help you regain control and spend your time on what truly matters. Don't miss it—take charge and transform your work-life balance today.
Matt Bailey: https://sitelogicmarketing.com/
Anna Dearmon Kornick: https://annadkornick.com/
Learn Digital Marketing: https://Learn.SiteLogic.com
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Matt welcomes Sarah Panus, a content strategy consultant and the voice behind the "Marketing with Empathy" podcast. Sarah shares her process for identifying powerful content themes and provides actionable insights into creating consumer-centric content by leveraging empathy and data.
Sarah discusses her three pillars for content strategy, which include an emphasis on consumer behavior. She highlights the importance of infusing personality and empathy into content, using various filters like SEO, data, human connections, and nostalgia.
Together, Sarah and Matt dive deep into the intricacies of effective content creation. They explore the balance between empathy and authority in storytelling, the strategic use of data sources, and the essential practice of saying no to ideas that don't align with your brand's core pillars.
Join us as we also delve into the practical aspects of content strategy, such as utilizing customer loyalty programs, segmenting lead lists, and prioritizing quality over quantity. Whether you're a seasoned marketer or just starting out, this episode is brimming with valuable insights and practical advice straight from industry experts.
Learn Content Marketing: The Art and Science of Content Marketing with Social Media, SEO, and Analytics (sitelogic.com)
Learn more about Matt Bailey & SiteLogic
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A few months after Google's "big leak," Matt and guest Ashley Jones discuss the fallout and conclusions. Needless to say there are some surprises, but for many in the SEO community - it is business as usual. It is still all about marketing your business - beyond Google.
With Ashley, the discussion always comes back to content. Whether it’s link building or content creation, the emphasis should be on quality. Unique, well-thought-out content resonates more with users and achieves better SEO results than mass-produced, mediocre content – an important distinction in the age of AI.
Good writing is born of good thinking. Ashley reminds us that while tools like SEO and AI are indispensable, they should never replace the unique touch and depth humans bring to content creation.
Matt Bailey: https://www.sitelogicmarketing.com
Learn SEO & Digital Marketing
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Matt Bailey tackles the intricacies of social media careers, mental health, and the ever-evolving landscape of digital marketing. Joined by Jennifer Radke, CEO of the National Institute of Social Media, they explore the findings of NISM's latest social media job study, the importance of ongoing education, and the impact of certification on career advancement.
The study reveals many challenges and rewards of working in social media; the mental health struggles faced by professionals, the complexities of measuring ROI, and the influence of personal bias on consumer behavior.
Fundamental marketing problems of strategic planning, support, and compensation persist in this industry. But there are many external factors coming into play, such the growing backlash against social media and “influencers.”
Tune in as Jennifer and Matt provide invaluable insights into the professional and emotional landscape of social media roles, the necessity of community support, and the significance of continuous learning in staying ahead in a rapidly changing industry.
Whether you're a seasoned social media strategist or just starting out, this episode offers a wealth of knowledge and practical advice to enhance your career and well-being in the digital marketing world.
SiteLogic
SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing
National Institute for Social Media
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Whether you're a freelancer, consultant, or a full-time employee, you'll deal with contracts that affect content ownership and how you can use what you create. Our guest, IP lawyer Sharon Toerek, highlights the critical elements every content creator needs to consider when drafting contracts, from intellectual property rights to defining deliverables, deadlines, and payment specifics.
For those dealing with brand sponsorships, influencer agreements, or creating digital courses, Sharon explains the growing complexities of comparative advertising and the legalities of using memes and other pop culture references in marketing.
Website: https://SiteLogic.com
Learn SEO: Learn Search Engine Optimization Online (sitelogic.com)
See all Coached Digital Marketing Courses: https://learn.sitelogic.com/
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Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates.
Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day.
With Google's announcement to migrate everyone to change to GA4, I took the opportunity to research new analytics solutions. Very quickly, Piwik PRO established itself as a leading option, as it met my requirements for my business.
I challenge anyone that is feeling frustrated with GA4 to do one thing first: write down your specific needs for analytics. What questions do you want to answer?
Then, with that list, evaluate your options, such as Piwik PRO. You may find a solution that is easier to use, great customer support, and a clear focus on data security and privacy.
SiteLogic
SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing
Piwik PRO
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If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek.
As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works.
Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can you trust AI not to plagiarize from other protected works?
Don't miss Sharon's valuable framework for ensuring your intellectual property is protected. Plus, we'll tackle how international copyright enforcement poses challenges for creators and why social media sharing isn't as straightforward as it seems.
So grab your coffee and join us as we dissect the legal intricacies that could save you time and money, and learn why human judgment is irreplaceable in our ever-advancing digital world. All this and more on this episode of the Endless Coffee Cup.
Learn Digital Marketing with our personalized, coached courses: https://learn.sitelogic.com/
Meet Matt Bailey: https://www.sitelogicmarketing.com/about/
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John Shehata joins me on the latest edition of the Endless Coffee Cup podcast. We look into the impact of search generative experiences, AI, and the changing landscape for publishers. Here are the key takeaways from our conversation:
1. Artificial Intelligence and SGE Impact on Publishers
Publishers are seeing a shift in their revenue streams due to Google's focus on AI-generated content, especially affecting ad revenue and display ads.
To counter these challenges, publishers are exploring alternative revenue models, such as subscriptions, commerce revenue, and building direct relationships with users.
2. The Changing Landscape for Publishers
The industry is experiencing significant shifts, and publishers need to adapt to new methods and tools to stay ahead of trending topics and seize opportunities effectively.
Real-time SEO tools, like Newsdash, are helping publishers identify missed opportunities and low-hanging fruits, aiding them in creating content that resonates and drives traffic.
3. The Future of Publishing and SEO
As publishers navigate through these transformative times, the next 5-10 years will be crucial in shaping the future of the industry.
Direct relationships with users, leveraging email marketing, and tracking Google Discover feeds are becoming essential strategies for publishers to build and retain their audience.
John and I explored these topics, shedding light on the challenges and opportunities for publishers in an ever-evolving digital landscape. Grab a cup of coffee and join us on this episode of the Endless Coffee Cup.
More about Matt Bailey
Watch the Endless Coffee Cup on YouTube
Become an OMCA Certified Marketer
Explore Our Digital Marketing Masterclasses
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SEO is Changing...But How?
Welcome to the Endless Coffee Cup podcast, where we freshly brewed insights on Digital Marketing. Matt Bailey is joined by long-time industry friend and SEO expert, Greg Jarboe.
In the latest espresso shot of wisdom, Matt and Greg dive deep into SEO's evolving landscape, from leveraging news links and press releases to the subtleties of keywords and how they are used by audiences. Greg presents his content marketing matrix, a tool crucial for audience-tailored strategies. They unpacked the importance of marketing and market research in SEO.
So if you're looking to keep pace with the relentless changes and optimize your online presence, stir in these tips and let your strategy percolate to success. Thank you for tuning in, and don't forget to share and rate this blend for more robust conversations.
Keep brewing excellence!
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Social Media Marketing Careers: What to Expect
We dive into the ever-spinning world of social media marketing—where timing is everything, and evergreen is king. We discussed how repurposing content not only keeps your feed fresh but educates and engages your audience.
Repurpose with Purpose: Jennifer and Matt dissect the art of breathing new life into evergreen content. Discover ways to serve your audience effectively with timeless treasures in your content vault.
Community & Collaboration: We highlight the invaluable benefits of joining a network like NISM, where social media marketers unite for support, learning, and professional growth.
Education, Empathy, and Evolution: This episode serves up a blend of insights on the importance of digital literacy, addressing mental health in the industry, and embracing the ceaseless tide of change inherent to social media.
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Matt delves into the controversial and often misunderstood world of Search Engine Optimization (SEO).
He reflects on his own journey and the evolution of SEO, addressing the criticism it often receives. He discusses the divide in the industry between those who focus solely on rankings and short-term tactics, and those who take a holistic approach, optimizing for user experience, business goals, and long-term success.
Matt questions whether it's time for a split in the industry and invites listeners to join the conversation. Tune in to gain a deeper understanding of the intricacies of SEO and how it can truly benefit businesses.
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Deb Eckerling is a goal-setting enthusiast who believes in the importance of rethinking your life and making plans all year round. She is the author of the "The D*E*B Method: Goal Setting Simplified" and encourages people to embrace change and create the happy, fulfilled lives they deserve, regardless of the time of year.
Whether facing unexpected curveballs or seeking intentional change, Deb's mission is to help people navigate life's challenges and opportunities. With her practical approach to goal setting, Deb provides valuable tools and support for anyone looking to make positive changes in their lives.
Join us as we discuss the power of visualization, the significance of creating mission and vision statements, as well as the impact of the pandemic on personal growth and goal setting. We also reflect on the notion of career paths not always following a linear plan, unexpected opportunities, and finding joy in what we do. So grab your favorite mug, sit back, and let's dive into the art of setting and achieving meaningful goals for the year ahead.
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Mary Czarnecki joins Matt for an insightful and lively discussion on the challenges and opportunities for Social Media Marketing Professionals.
They review the Hootsuite 2023 Social Media Career Report and explore the struggles faced by social media managers, including feeling underappreciated, lacking mentorship, and experiencing a talent exodus within organizations.
Of course, this impacts the mental health and job satisfaction, but also highlights the joy and potential for growth within the field. Matt and Mary evaluate the evolving role of social media professionals, the need for intention and problem-based approaches, and the increasing trend of professionals considering entrepreneurial ventures due to unmet needs within organizations. They also discuss the importance of effective communication, measuring impact, and the influence of prior career backgrounds on success in the field.
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In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven acquisition, emphasizing the importance of validation before investing significant resources. We conclude by addressing the art of exiting a business, with valuable insights into timing, goal-setting, and preparing for potential buyers
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Do you prompt people with the same level of detail as AI?
Matt explores the important issue of effectively communicating instructions to human employees and coworkers.
Drawing parallels between the meticulous care given to developing AI prompts and the lack of attention to human instruction, Matt discusses how clear and comprehensive communication could significantly impact workplace productivity and employee well-being.
Tune in as we uncover the critical role of communication in maximizing human potential within organizations.
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From Mayan Predictions to Technological Convergence: Reflecting on 2012's Significance
We go back to the year 2012, a year that was associated with doomsday prophecies, but in reality, brought about significant changes that have shaped our modern world.
I explore the convergence of three groundbreaking technologies and the impact they had on our daily lives. Starting with the smartphone, adding in cheap data plans, and the Facebook app, 2012 marked a turning point in the way we communicate, connect, and interact with each other.
However, with these advances came unforeseen consequences, profound social divides, the rise of shallow influencers, the lack of real conversations, and the power of profit-driven algorithms designed to keep us glued to our screens.
As a conclusion, I also address the role of responsibility, both for individuals and parents, in navigating this digital era. So grab your favorite mug, and lets reflect on the strange convergence of circumstance of 2012.
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Elevating Your Public Speaking Skills and Embracing Authenticity
Matt sits down with former news anchor Kerry Barrett to delve into the world of public speaking, overcoming fears, and embracing authenticity.
What surprises people is that Kerry had, and still has anxiety about speaking in front of people! How does a news anchor learn to overcome this fear and become a successful video communication coach?
Authenticity is a theme that runs throughout the discussion. Drawing from her experiences in the news industry, Kerry recounts her realization that she could navigate any challenge that arose on live TV, ultimately leading to a transformative change in her career.
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