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💻Certified Etsy SEO Specialist Program - Increase Traffic & Sales in as little as 2 weeks with no prior Etsy knowledge: https://www.handmadeandbeyond.com/certifiedetsyseo
📧Here's the tool I use for email marketing and Etsy keyword research: https://www.alura.io/?via=LLETSY
📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess
🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart 🌟
🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
Etsy sellers often face challenges in scaling their businesses, primarily due to a lack of understanding of their roadblocks. This article aims to illuminate common pitfalls and provide actionable strategies to enhance sales and traffic on Etsy.
Key Takeaways Identify and address roadblocks in your Etsy business. Focus on conversion rates rather than just increasing traffic. Improve listing quality to justify pricing and attract buyers. Utilize marketing tactics like urgency and scarcity to boost sales. Understanding Roadblocks in Your Etsy BusinessOne of the biggest reasons Etsy sellers struggle is their inability to pinpoint roadblocks in their business. When you don’t know where the issues lie, you end up spending time on activities that don’t contribute to growth. This can lead to frustration and, ultimately, quitting.
To avoid this, it’s crucial to analyze your business intuitively and focus on the right areas. Think of your business like a clogged drain; if you don’t identify the clog, the overflow will only worsen. Once you remove the blockage, you’ll see improvements in traffic and sales.
Analyzing Your Etsy StatsLet’s dive into some practical examples using Etsy stats. Suppose you have:
586 visits (unique visitors) 6 orders This results in a 1% conversion rate (6 orders / 586 visits).A 1% conversion rate is average, but where should you focus your efforts? Should you aim to increase traffic or improve conversion rates?
Focusing on Conversion RatesIf you increase visits to 1,000 but still have 6 orders, your conversion rate drops to 0.6%. Conversely, if you keep visits at 586 and increase orders to 10, your conversion rate rises to 1.7%. This indicates that improving conversion rates is often a more effective strategy than merely increasing traffic.
Improving Listing QualityTo boost your conversion rates, start with listing quality. Here are some factors to consider:
Images: Ensure your photos are clear and showcase the product effectively. Value Justification: Clearly explain why your product is worth the price. Avoid simply lowering prices; instead, highlight unique features and benefits. Descriptions: Provide detailed descriptions that answer potential buyer questions and eliminate confusion. Shipping Times: Offer reasonable shipping times to encourage purchases. Marketing Tactics to Enhance SalesIn addition to improving listings, consider implementing marketing tactics:
Coupon Codes: Offer discounts to customers who add items to their cart but don’t complete the purchase. Scarcity and Urgency: Create a sense of urgency by highlighting limited quantities or time-sensitive sales. Evaluating Individual ListingsLet’s say you analyze a specific listing:
5 visits and 1 sale results in a 20% conversion rate. While this is impressive, the bottleneck is still the traffic. Focus on increasing visits to this listing rather than tweaking it further. The Importance of Listing QuantityIf you have 10 listings and 50 visits with 0 sales, the issue may not be conversion or traffic but rather the number of listings. With too few listings, you lack sufficient data to make informed decisions.
To improve your chances of success:
Increase Your Listings: More listings mean more opportunities for traffic and sales. Optimize Each Listing: Ensure each listing is fully optimized with relevant keywords and tags. ConclusionIn summary, the key to transforming your Etsy sales from $0 to $100,000 lies in identifying and addressing your business's roadblocks. Focus on improving conversion rates through high-quality listings and effective marketing strategies. Remember, your time is valuable; prioritize actions that will yield the most significant impact on your business. By doing so, you’ll set yourself up for long-term success in the Etsy marketplace.
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💻Certified Etsy SEO Specialist Program - Increase Traffic & Sales in as little as 2 weeks with no prior Etsy knowledge: https://www.handmadeandbeyond.com/certifiedetsyseo
👨💻Here's the AI blog tool I use for marketing: https://tryjournalist.com/?via=LL 📧Here's the tool I use for email marketing and Etsy keyword research: https://www.alura.io/?via=LLETSY
📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess
🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart 🌟
🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
Marketing your Etsy shop can seem overwhelming, but with the right strategies, you can drive traffic and boost sales in just a few minutes a day. This guide breaks down effective marketing techniques that anyone can implement, regardless of experience level.
Key Takeaways Leverage both Etsy and external marketing for maximum traffic. Utilize video content across various platforms to engage your audience. Start an email list to build a loyal customer base. Repurpose content to save time and increase reach. Be consistent in your marketing efforts for sustained growth. Understanding Marketing for Your Etsy ShopMarketing is essential for driving traffic to your Etsy shop. More traffic means a higher potential for sales. You can either let Etsy find traffic for you or take a proactive approach by utilizing external marketing strategies. Combining both methods can significantly enhance your shop's visibility.
The Power of Video MarketingVideo marketing is a powerful tool for Etsy sellers. There are two main types of video content:
Long-form videos (over a couple of minutes) Short-form videos (under 3 minutes) Platforms for Video Marketing Social Media: Facebook, Instagram, TikTok, and Pinterest are excellent platforms for sharing both long and short videos. You can cross-post content between Facebook and Instagram to maximize reach. YouTube: This platform is unique as it serves as both a social media site and a search engine. You can create long-form content and also utilize YouTube Shorts for quick engagement. Exploring Audio ContentWhile audio content, like podcasts, may not directly sell products, it can be a valuable tool for building brand awareness. Consider discussing topics related to your niche and linking back to your Etsy shop in the show notes.
The Importance of Written ContentWritten content, including blogs, is still a powerful way to attract customers. Here’s how to leverage it:
Blogging: Create blog posts that include keywords related to your products. This can help improve your SEO and drive traffic to your shop. Social Media Posts: Use platforms like Instagram and Facebook to share written content and images that engage your audience. Email Marketing: Build an email list to keep your customers informed about new products and promotions. Offering discounts or free guides can incentivize sign-ups. Affiliate and Influencer MarketingPartnering with influencers can help you reach a broader audience. However, it’s crucial to choose influencers whose niche aligns closely with your products. Here are some tips:
Research Influencers: Look for micro-influencers who have a dedicated following in your niche. Evaluate Past Collaborations: Ask for references to ensure they have successfully promoted similar products before. Keys to SuccessTo wrap up, here are some essential tips for effective marketing:
Be Consistent: Regularly post content to keep your audience engaged. Offer Value: Don’t just promote products; provide useful information and engage with your audience. Repurpose Content: Use the same content across different platforms to save time. Start Small: Focus on one or two marketing strategies before expanding. ConclusionMarketing your Etsy shop doesn’t have to be daunting. By leveraging video, written content, and email marketing, you can create a robust marketing strategy that drives traffic and increases sales. Remember to stay consistent and offer value to your audience, and you’ll see growth in no time!
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エピソードを見逃しましたか？
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💻Certified Etsy SEO Specialist Program - Increase Traffic & Sales in as little as 2 weeks with no prior Etsy knowledge: https://www.handmadeandbeyond.com/certifiedetsyseo
In the competitive world of Etsy, many sellers struggle to move their businesses forward due to a lack of focus and organization. This article outlines a straightforward plan to help you streamline your efforts and significantly increase your sales.
Key Takeaways
• Focus on three main areas: traffic, price, and conversion.
• Organize your daily tasks to align with these focus areas.
• Implement strategic actions to drive growth and efficiency.
The Importance of Focus
Most Etsy sellers find themselves overwhelmed, often because they lack a clear focus. Focus is essential for success. Without it, you may end up wasting time on tasks that don’t contribute to your business growth.
When I transitioned from the corporate world to running my Etsy shop full-time, I quickly realized that the freedom I gained came with its own set of challenges. Unlike in a corporate setting where your schedule is dictated by others, as an entrepreneur, you must create your own structure. This can be daunting, but it’s crucial for moving your business forward.
The Three Buckets of Business
To effectively channel your focus, consider organizing your efforts into three key areas:
• Traffic
• Price
• Conversion
By concentrating on these three areas, you can streamline your efforts and avoid getting sidetracked by less impactful tasks.
Organizing for Success
Once you have a clear focus, the next step is organization. Here’s how to effectively organize your daily tasks:
• Plan Ahead: At the end of each day, create a checklist for the next day. Keep it manageable to avoid feeling overwhelmed.
• Prioritize Tasks: Identify which tasks align with your three focus areas. For example:
• Monday: Fulfill orders, post on social media, and optimize listings for SEO.
• Tuesday: Create a new listing, redo an old listing, and engage with customers.
By breaking down your tasks into bite-sized chunks, you can make steady progress without feeling overwhelmed.
Consistency is Key
The combination of strategic focus and organization will greatly improve your business. Consistency in applying these principles will lead to growth and help you reach your goals.
Conclusion
To succeed on Etsy, you need to focus on traffic, price, and conversion while organizing your daily tasks to align with these areas. By implementing this simple system, you can make significant strides in your Etsy business, ultimately leading to increased sales and reduced stress.
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📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess
🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart
🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
Unlocking the secret to boosting sales is a challenge we all face as Etsy and e-commerce sellers. In this video, we explore three crucial areas that can help us attract more customers and increase our revenue. From understanding traffic generation to optimizing our listings for better visibility, these strategies are designed to transform crickets into cash registers. We’ll dive deep into how time and money play pivotal roles in driving traffic to our shops. By leveraging SEO techniques tailored for Etsy, we can enhance our product visibility and connect with eager buyers looking for quality items.
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📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess
🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart
🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
In the competitive world of Etsy, understanding how to effectively use variations in your listings can significantly enhance your traffic and sales. This article delves into strategic approaches to optimize your Etsy shop by leveraging variations, ensuring you stand out in a crowded marketplace.
Key Takeaways Utilize Variations Wisely: Break down your listings to highlight different variations. Increase Listings: More listings mean more keywords and better SEO. Targeted Keywords: Focus on specific keywords for each variation to improve visibility. Visual Appeal: Use distinct images for each variation to attract different customers. Understanding VariationsMany Etsy sellers view variations as a single entity, often limiting their potential. However, variations can be a powerful tool when used strategically. Instead of treating them as isolated options, consider how they can work together to enhance your shop's visibility and sales.
The Power of Multiple ListingsInstead of having one listing with multiple variations, consider creating separate listings for each variation. For example, if you sell necklaces in gold, silver, and bronze, instead of one listing that includes all three, create three distinct listings:
Gold Pendant Necklace Silver Pendant Necklace Bronze Pendant NecklaceThis approach allows you to:
Target Specific Keywords: Each listing can focus on its respective color, allowing for more precise keyword targeting. Increase Visibility: More listings mean more opportunities for customers to find your products. Optimizing KeywordsWhen creating multiple listings, it's essential to optimize your keywords effectively. Each listing should have a unique title, description, and tags that highlight the specific variation. For instance:
Gold Pendant Necklace: Use keywords like "gold necklace," "women's gold accessory," etc. Silver Pendant Necklace: Focus on keywords like "silver necklace," "silver jewelry for women," etc. Bronze Pendant Necklace: Highlight keywords such as "bronze necklace," "unique bronze jewelry," etc.This targeted approach ensures that your listings are not seen as duplicates by Etsy's algorithm, which can help improve your search rankings.
Visual Appeal MattersIn addition to keywords, the images you use for each listing play a crucial role in attracting customers. Ensure that each listing features a distinct image that corresponds to the variation being highlighted. For example:
Gold Necklace: Use a bright, eye-catching image of the gold pendant. Silver Necklace: Showcase the silver pendant in a different setting or background. Bronze Necklace: Highlight the bronze pendant with a unique visual that stands out. Strategic Listing ManagementWhen managing your listings, think about how to group your variations logically. If you have multiple designs or styles, consider how they relate to one another. For example, if you sell tumblers with different designs (cow, baby, flower), it may be beneficial to create separate listings for each design rather than lumping them all together. This way, the algorithm can better match your listings with potential buyers looking for specific items.
ConclusionLeveraging variations in your Etsy listings is a powerful strategy to boost traffic and sales. By breaking down your listings into multiple, targeted entries, you can enhance your shop's visibility, improve your SEO, and ultimately increase your sales. Remember, the goal is to make it easy for customers to find exactly what they want while maximizing your shop's potential. Implement these strategies today and watch your Etsy shop thrive!
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📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess
🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart
🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
In the evolving landscape of digital art, many creators are exploring the use of AI tools to generate unique pieces for sale on platforms like Etsy. This article delves into Etsy's policies regarding AI-generated art, ensuring that artists can navigate the rules effectively while maximizing their creative potential.
Key Takeaways You can use AI to generate art for sale on Etsy, but disclosure is required. Selling AI prompt bundles is prohibited. Sensitive content, including nudity, is not allowed. Understanding Etsy's Stance on AI ArtEtsy has embraced the rise of AI-generated art, allowing sellers to utilize these tools to create and sell their work. However, there are specific guidelines that must be followed to ensure compliance with Etsy's policies. The primary question many artists have is: Can I use AI to generate art and sell it on Etsy? The answer is yes, but with certain conditions.
The Role of Prompts in AI Art CreationWhen using AI tools, the prompts you provide are crucial. Think of them as your brush strokes; the more detailed and specific your prompts, the better the resulting artwork will be. Here are some tips for crafting effective prompts:
Be Specific: Clearly describe what you want the AI to create. Use Descriptive Language: Incorporate adjectives and details to guide the AI. Experiment: Don’t hesitate to try different prompts to see how the AI responds. Disclosure is KeyWhile you can sell AI-generated art, it’s essential to disclose this information in your product descriptions. Transparency is vital to maintain trust with your customers and to comply with Etsy's policies. Make sure to include a note indicating that the artwork was created using AI tools.
Allowed Uses of AI in ArtThere are two primary scenarios where AI can be effectively utilized:
Enhancing Existing Art: If you have a piece of art that you want to modify or improve, AI can help you expand or alter it. Creating New Art: You can generate entirely new pieces by providing specific prompts to the AI. What You Cannot Do with AI on EtsyWhile there are many opportunities for using AI in your art, there are also restrictions to be aware of:
Selling AI Prompt Bundles: Etsy prohibits the sale of bundles containing AI prompts without the finished art piece. This is to ensure that each seller contributes their unique touch to the artwork. Creating Sensitive Content: Any AI-generated content that includes nudity or sexual themes must adhere to Etsy's prohibited item policy. This includes a strict ban on explicit content, regardless of whether it is AI-generated or not. ConclusionAs AI continues to shape the future of art, Etsy remains a platform where creativity can flourish, provided that artists adhere to its guidelines. By understanding what is allowed and what is not, you can confidently explore the potential of AI in your artistic endeavors. Remember to disclose your use of AI, avoid selling prompt bundles, and steer clear of sensitive content to keep your shop in good standing. With these tips in mind, you can harness the power of AI while staying compliant with Etsy's policies.
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📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess
🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart
🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
Etsy sellers often find themselves confused by the intricacies of advertising on the platform. This guide aims to clarify the differences between Etsy Ads and Offsite Ads, providing essential tips to maximize your advertising budget and enhance your sales potential.
Key Takeaways Understand the differences between Etsy Ads and Offsite Ads. Control your budget and listings effectively. Focus on organic sales before investing in ads. Monitor your Return on Ad Spend (ROAS) to gauge success. Understanding Etsy AdsEtsy Ads are designed to promote your listings within the Etsy platform. This means that your products will be advertised to users who are already browsing Etsy, increasing the chances of conversion. Here’s how it works:
Control Over Listings: You can choose which listings to promote. It’s advisable to advertise all your listings initially, as you may be surprised by which items perform well. Budget Management: You set a daily budget, which Etsy caps based on your seller profile. This cap can increase over time as you gain more experience and sales. Daily Spending: Be prepared to spend your set budget daily, regardless of whether you make sales. If you set a budget of $50, you might spend close to that amount even if no items sell. Organic Sales Matter: If you’re not making organic sales, advertising may not help. Ensure your shop is optimized for organic traffic before investing in ads. The Mechanics of Offsite AdsOffsite Ads differ significantly from Etsy Ads as they promote your listings outside of Etsy. Here’s what you need to know:
Automatic Opt-In: If you earn more than $10,000 in a rolling 365-day period, you are automatically opted into Offsite Ads. If you earn less, you can choose to opt in or out. Limited Control: Unlike Etsy Ads, you cannot control which listings are promoted or set a specific budget. Etsy decides which listings to advertise based on performance. Fees: Offsite Ads can incur fees of up to 15% on sales, which is in addition to other Etsy fees. However, you only pay these fees if a sale is made, reducing your risk. Return on Ad Spend (ROAS)Understanding your Return on Ad Spend is crucial for evaluating the effectiveness of your advertising efforts:
Calculate ROAS: To determine your ROAS, divide the revenue generated from ads by the amount spent on advertising. For example, if you spent $25 on ads and earned $130 in sales, your ROAS would be 5.2. Industry Benchmark: The average ROAS in the industry is about 3. This means for every dollar spent, you should aim to earn $3 back. Monitor Performance: Keep an eye on your ROAS to ensure your advertising strategy is profitable. Adjust your approach based on performance metrics. Best Practices for Advertising on EtsyTo maximize your advertising success, consider the following strategies:
Avoid Frequent Changes: Making frequent changes to your budget or listings can disrupt the algorithm. Set a budget and stick to it for at least 30 days before making adjustments. Test All Listings: Start by advertising all your listings. After 30 days, analyze which listings are performing well and consider turning off those that are not. Focus on Profit Margins: Ensure your products have a healthy profit margin (ideally 40-50%) to absorb advertising costs and still remain profitable. Evaluate Offsite Ads: If you have the option to opt into Offsite Ads, consider giving them a try. They often yield a better ROAS, but be mindful of the potential fees. ConclusionNavigating Etsy Ads and Offsite Ads can be challenging, but understanding the differences and implementing strategic practices can significantly enhance your sales potential. Focus on optimizing your shop for organic sales, monitor your advertising performance, and adjust your strategies as needed to ensure profitability. With the right approach, you can make the most of your advertising budget and grow your Etsy business successfully.
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📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess
🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart
🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup
A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
📈 Transform Your Etsy Business with the 80/20 Rule! 📈
In this video, we dive into the Pareto Principle, also known as the 80-20 rule, and how it can drastically change your Etsy business. Learn how 20% of your listings generate 80% of your revenue and traffic, and discover strategies to leverage this powerful insight.
🛒 Key Takeaways:
• Understand how 20% of your listings produce 80% of your revenue and traffic.
• Learn to identify your top-performing listings and analyze their success.
• Discover the importance of having enough listings to gather actionable data.
• Create a strategy to produce more of what works and optimize your shop for higher revenue.
🔍 What You’ll Learn:
• How to use listing analytics to identify top sellers and traffic sources.
• The significance of customer demographics in shaping your strategy.
• Steps to increase your winning listings and grow your revenue.
Don’t miss out on this game-changing approach to boosting your Etsy sales! Watch now and start applying the 80/20 rule to take your Etsy shop to the next level.
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🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/communitysignup A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside
😀 📚Etsy SEO Revealed FREE eBook- Learn and understand Etsy SEO to help you grow your business. Download it for free here: https://www.handmadeandbeyond.com/etsyseosuccess
🚀Etsy Quickstart Free Guide- A quick guide to help you get your Etsy business off the ground. Download it for free here: https://www.handmadeandbeyond.com/quickstart
Want to know how to create Etsy listings that sell? In this video, I share two powerful strategies to help you plan and create successful Etsy listings. Many sellers waste time by adding listings without a plan, resulting in poor performance. Avoid this mistake and fast-track your success with these tips!
Strategy 1: Utilize Existing Data
• Analyze Sales: Identify your best-selling listings and create similar products.
• No Sales Yet? Check for listings with over 50 visits and use them as a basis for new products.
• No Traffic? Conduct keyword research with tools like Alura to find high-search-volume keywords and create new listings based on these.
Strategy 2: Research Before Listing
• Define Your Niche: Clearly define your niche and target audience.
• Keyword Research: Use keyword tools to find high-volume search terms related to your products.
• Optimize Listings: Use these keywords in your product listings to boost visibility.
Implement these strategies to enhance your Etsy success. Remember, consistency and optimization are key!
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Etsy vs. Goimagine: A David vs. Goliath Showdown
Ranked Categories:
Mission/Business:
• Goimagine: Donates profits to charities helping children, such as Horizons for Homeless Children and Relief Nursery, and exclusively supports handmade items. Rating: 5
• Etsy: Profits are directed to shareholders, impacting seller and buyer experiences. No longer exclusively handmade. Rating: 1
Seller User Experience:
• Goimagine:
• Lacks integrated shipping labels.
• No promotional coupons for conversions.
• Requires Stripe for payments, adding extra steps.
• Limited analytics and no individual listing stats.
• No dedicated seller app, but has a community app.
• Similar listing and shop setup to Etsy, making it easy to transition.
• Keeps buyers within the seller’s shop. Rating: 3
• Etsy:
• Comprehensive marketing suite and tools.
• Integrated payment processor and robust analytics.
• Alerts for conversions and detailed customer insights.
• Extensive experience and resources. Rating: 4.5
Support:
• Goimagine:
• Known for stellar seller support with CEO involvement.
• Easy to get help and quick resolutions.
• No support phone number, only a help center and forum. Rating: 4
• Etsy:
• Declining support quality since going public.
• Difficult to resolve issues quickly.
• Shops can be suspended with limited recourse.
• Has support chat and a help center. Rating: 3
Buyer Experience:
• Both offer gift recipient options and customer apps.
• Similar, user-friendly checkout processes.
• Etsy:
• Cleaner, more professional checkout.
• Multiple payment options like PayPal and Google Pay. Rating: 5
• Goimagine: Lacks additional payment options. Rating: 4
Traffic/Buyers:
• Goimagine:
• 600,000 visits in three months.
• 6,000 sellers.
• Estimated 46,500 buyers. Rating: 1
• Etsy:
• 1.3 billion visits in the same period.
• 93 million buyers per year.
• 8.3 million sellers. Rating: 5
Summary:
Goimagine is a promising platform with a strong mission, but it currently lacks some of the tools and traffic that Etsy offers. While Etsy has more resources and a larger user base, Goimagine’s focus on charitable donations and handmade items provides a unique appeal. Both platforms have their strengths and weaknesses, making the choice dependent on individual seller needs and values.
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🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/habcommunity A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
Starting, building, and growing an Etsy shop can feel overwhelming. It’s easy to get lost in the big picture, especially when revenue goals seem out of reach. But what if I told you that breaking down these goals into manageable steps could make all the difference? Let’s dive into how you can average one sale a day or more on Etsy.
Think Small: Break Down Your Goals
When you set a big revenue goal, like $20,000 a year, it can seem insurmountable, especially when you’re starting from zero sales. But breaking it down into smaller, targeted chunks makes it more manageable:
• Monthly: 83 sales
• Weekly: 19 sales
• Daily: 3 sales
Now, aiming for three sales a day feels much more achievable. And if your average product price is $20, this breakdown puts you on the right track.
Pro Tip: Increase Your Revenue Per Customer
To make things even easier, try increasing your revenue per customer. This means you’ll need fewer sales to hit your target. But let’s focus on the core strategy for now.
Start Here: Focus on 1 Sale a Day
Before aiming for three sales a day, start by targeting one sale a day. Once you consistently hit this mark, you’ll find it easier to scale up. The key here is to shift your focus from the lag measure (the end result) to the lead measures (the actions that drive the result).
What Are Lag and Lead Measures?
• Lag Measures: The end results you want, such as averaging one sale a day.
• Lead Measures: The daily actions that lead to those results.
Many people focus on lag measures, like wanting to lose 20 pounds or save $50k, but just focusing on the end result won’t help you achieve it. Instead, you need to identify and consistently perform the actions that will lead to your desired outcome.
Get More Traffic
For Etsy sellers, one common answer is to get more traffic to your shop. Here’s how:
1. Open Your Wallet: Invest in paid ads.
2. Roll Up Your Sleeves: Put in more work with strategies like:
• Creating more listings
• Conducting better SEO research
• Improving your product photos
• Producing more content
• Enhancing your marketing efforts
• Providing superior customer service
Choose Your Lead Measures
Pick one or two of these lead measures to focus on daily. Track your actions and monitor your progress toward achieving more traffic and sales. After three months, evaluate your performance:
• Are you getting more traffic?
• Are you making more sales?
• Have you been consistent with your lead measures?
Stay the Course or Pivot
Based on your evaluation, decide whether to stay the course, pivot your strategy, or improve your consistency. The key is to rinse and repeat until you find what works best for you.
Conclusion
This journey is much like your actual Etsy business – it’s not simple, but it’s comprehensive. By breaking down your goals and focusing on actionable steps, you can achieve that one sale a day milestone and beyond. Remember, consistency is key.
Thanks for reading! If you found this blog post helpful, please share it with someone who might benefit. Stay consistent and keep pushing forward. You’ve got this!
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In this episode, we dive deep into the true costs of selling Print On Demand (POD) products on Etsy. Discover how much profit you can actually make and get all the crucial information to avoid losing money when starting your POD business. Many sellers overlook important factors that can impact their earnings. I also emphasize that POD is not an easy, passive, or get-rich-quick venture. Learn the realities and prepare yourself for success!
🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/habcommunity A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
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🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/habcommunity A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
Curious about the costs of selling on Go Imagine compared to Etsy? Let’s break it down!
Go Imagine Pricing: • Transaction Fee: 5% of the total cost (including shipping)
• Stripe Processing Fee: 2.9% + $0.30 • Membership Fees:
• Launch: $2.50/month for 20 listings
• Thrive: $5/month for 200 listings
• Mosaic: $10/month for 1,000 listings + website
Example: • Item Price: $25 • Shipping Cost: $5 • Total Fees: $1.50 (transaction fee) + $1.17 (Stripe fee) + shipping = $7.67 • Profit: $22.33 (74% of total) #GoImagine #EtsyAlternative #Ecommerce #HandmadeBusiness #OnlineSelling #GoImagineFees
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Choose Your Own Etsy Adventure Here
How Much Does It Cost to Start on Etsy?
Curious about the costs of starting an Etsy shop? Let’s break it down:
Etsy Fees:
• Listing Fee: $0.20 per item for 4 months, charged every time you list or relist an item.
• Transaction Fee: 6.5% of the order total (including shipping and gift wrapping).
• Processing Fee: Varies by country, but in the US it’s 3% + $0.25 per transaction.
Example:
• Item Price: $25
• Shipping Cost: $5 (paid by customer)
• Total Fees: 9.5% + $0.45 per sale
• Calculation:
• Shipping: $5
• Transaction and Processing Fees: $2.85 (9.5% of $30) + $0.45 = $3.30
• Total Fees: $8.30
• Take Home: $30 - $8.30 = $21.70 (about 72% of the total)
Other Expenses:
• Labor
• Materials
• Equipment
• Shipping supplies
• Taxes
Advertising Costs:
• Etsy Ads
• Offsite Ads
Importance of High Profit Margins:
Starting with high profit margins is crucial to cover additional costs.
Example:
• Selling a shirt:
• Blank cost: $8
• Shipping supplies: $2
• Advertising: $5
• Other expenses: $15
• Total Costs: $23.30
• Take Home: $30 - $23.30 = $6.70 (22% profit margin)
Final Thoughts:
While starting on Etsy incurs about 10% in fees, it’s a trade-off for access to millions of potential buyers. For comparison:
• Shopify: 2.9% + $0.30 per transaction
• eBay: 6-15% depending on the category
• Amazon: Average 15%, can be up to 45%
• Poshmark: 20%
Starting on Etsy can be cost-effective with careful planning and high-margin products. Stay tuned for more insights!
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🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/habcommunity A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
In today’s episode, I’m diving into the customer journey and how to leverage it to boost your sales. We’ll explore the front end of the journey, focusing on attracting customers to your Etsy shop and listings. Then, we’ll discuss the back end, where we entice customers to make a purchase. Finally, we’ll cover the repeat customer journey, promoting strategies to encourage customers to buy from you again. Join me as we unlock these proven strategies to help you increase your sales and grow your business!
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🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/habcommunity A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
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🌟🎉Join the #1 Etsy Community on the PLANET! IT’S FREE! https://www.handmadeandbeyond.com/habcommunity A positive community of like-minded Etsy sellers working together to grow their businesses. Don’t worry there are no spammers, scammers, or negativity inside 😀
Hey everyone, welcome back to the podcast! In today’s episode, we’re diving into Etsy’s recent announcement about retiring its old listing form. If you’re an Etsy seller, this update is crucial for you.
Etsy has decided to retire the old listing form that many of us have used to list items for sale. But don’t worry, they’ve assured us that we won’t miss any of our favorite features. The new and improved listing form is designed to be more streamlined and efficient, thanks to feedback from sellers like you.
Here are some of the key features of the new listing form:
• Scroll No More: Navigation tabs help you quickly jump to different sections of your listing details, making the process faster and more seamless.
• Optimize Smarter: The Performance tab displays performance data and reviews for your listings, making it easier to decide what types of edits to make.
• Get a Sneak Peek: The listing preview feature lets you double-check your edits before publishing them live.
• NEW! Skip the Mental Math: The profit calculator helps you efficiently estimate your profits while pricing your items.
However, some sellers have pointed out that a few features are missing in the new form. Etsy has listened to this feedback and made some adjustments. They announced that by June 25th, the following functionalities will be added to the new listing form:
• Add manual translations to your listings
• Enable your listings to appear on your Pattern site
• Edit private, custom listings in the new form
• See and edit all listing states (e.g., inactive or expired listings) in the new form
Tune in to this episode to get all the details about these changes and how they can help you save time and optimize your listings more effectively.
Don’t forget to subscribe and leave a review if you find this information helpful. Let’s get started!
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Hey everyone, in today’s episode, we’re diving into why your Etsy shop might not be performing as well as you’d like and what you can do about it.
Etsy has a whopping 7 million sellers and 92 million buyers. That’s a lot of competition, but also a huge pool of potential customers. Your goal is to attract and convert as many of those buyers to your shop as possible. Here’s how:
First, you need to offer something to a clearly defined niche with high demand. If you’re not targeting an in-demand niche, you’re setting yourself up for failure. No demand means no sales—plain and simple.
Next, let’s talk numbers. Even if you have amazing listings, SEO, and photos, you can still fail if you don’t offer enough products. You need to be a noticeable presence in the marketplace, not just a drop of sand on a beach.
For instance, let’s say you sell organic candles. There are about 120,000 listings for organic candles on Etsy. If you only have 20 listings, you’re a tiny fraction of the marketplace. To get noticed, you need more listings—lots more.
Each listing allows you to use around 37 keywords. With 20 listings, that’s 740 keywords. But against 120,000 competitors, that’s not much. The more listings you have, the more keywords you can use, increasing your chances of being found.
Consider aiming for 1,000 listings. If organic candles get about 3,600 searches a month, that’s 43,200 searches a year. With a 3% conversion rate, that’s roughly 1,200 purchases a month. If you represent 1% of the market, that’s about 12 sales a month for just one keyword.
It’s all about playing the numbers game. A clearly defined niche, high demand, quality listings, and a large number of listings all matter.
So, put in the work. Keep adding quality listings consistently, and increase your chances of success.
Don’t forget to get your free trial of Alura here: Alura Free Trial
And snag your free Etsy SEO Success Guide: Etsy SEO Success Guide for tips on how to use SEO to get more traffic and sales.
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🤯🥇Join the #1 Program for Etsy Sellers: Etsy Success Roadmap with Mentorship - 30 Days Free + 50% Off Limited Time Offer: Enroll here: https://www.handmadeandbeyond.com/etsysuccessroadmap&mentorship
👨💻Alura: Researching new product demand, keywords, and improving your own listings has never been easier. Fantastic Etsy Tool! Get Alura here: https://www.alura.io/?via=LLETSY
In this latest podcast episode, I’m thrilled to share the 13 pivotal steps that propelled my Etsy business to over $500,000 in sales. My primary aim is to streamline your path to success, helping you achieve your goals with greater speed and less frustration. Throughout the episode, I’ll take you on a deep dive into the inner workings of my Etsy shop, revealing exactly how I reached this significant milestone. Expect no fluff or filler—just straightforward, effective strategies that have worked for me and could very well work for you too. Join me as I lay out the blueprint that could help you replicate my success on Etsy.
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Welcome to "My Etsy Listing Formula," where I share my step-by-step approach to creating successful Etsy listings.
First, I start with my idea of what I want to create. I jot down three variations of the idea in the form of keywords, which can be either specific or broad. For example, I might consider "woods lake painting," "mountain lake painting," or "field lake painting." A pro tip: if a keyword isn't performing well, I might need to alter the format or specific words to see better results. For instance, "field lake painting" might not do as well as "prairie lake painting," even though they're similar types of paintings.
Next, I do product demand research using Alura. I check how much search volume each keyword gets and, more importantly, how many overall sales there are. For instance, "woods lake painting" might have a search volume of 5,000 and sales of 15,000, while "mountain lake painting" has a search volume of 4,000 and sales of 10,000. I don't focus on finding keywords with low competition but high traffic and sales. Instead, I look for enough traffic to get my piece of the pie. It's like setting up a yard sale on a busy street versus a backroad – the busy street will always bring more success.
Based on this research, I pick the winner, which in this case is "woods lake painting."
Then, I create the product. Once the product is ready, I do additional keyword research to find high-value keywords to further enhance my listing. I look for similar keywords with a lot of traffic and sales. For example, "nature painting" might have 90,000 searches and 358,000 sales, or "rustic lake decor" might have 15,000 sales. I use a mix of highly specific and broad high-value keywords to target my audience and fill out the keywords in my listing.
I take all my researched keywords and add them to my title and tags. I do the title first, then copy them to my tags. Not all will fit, so I edit them to fit, breaking them up as needed. A pro tip: if I use commas between keywords, I can copy and paste them, and whatever fits will be input into the tags.
Next, I fill out the rest of my listing with the important information: pictures (including alt text), attributes, a keyword-rich description (AI can help here), and pricing (using Alura to research average prices).
Finally, I list the item and let it sit for 3-6 months before considering any changes. Then, I rinse and repeat for future listings.
Don't forget to get your free trial of Alura here: Alura Free Trial. Join me as I navigate the world of Etsy listings and share my insights with you!
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