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Like every generation before them, Gen Z poses new challenges in how to reach them.
So, how does their unique DNA lead brands and marketers to the world of gaming?
On today’s exciting episode, we’re getting an insider’s view into the gaming marketing universe with Tom Parry. Tom heads up Whalar’s new division, Umi Games, a gaming studio that builds immersive experiences and bridges the gap between brands and creators within Fortnite.
So fasten your seatbelts as we discuss the key to unlocking engaging experiences for players while aligning with a brand's overall mission and objectives, allowing brands to engage with an audience of over 230 million and capture the attention of Gen Z simultaneously. Let’s uncover the magic of Umi Games together.
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As a creator, how can you turn your audience into an empire? We're diving headfirst into the burning question on every aspiring creator's mind.
This episode was recorded live at Vidcon Anaheim with three incredible creators who have cracked the code and taken their online presence to a whole new level! Whalar Talent Drew Afualo and Andrea Casanova and creator Sofie Dossi joined host extraordinaire Megan Frantz, Whalar’s Senior Talent Manager, who brings her unique insights and Creator Economy wisdom.
In this session, our experts dissect the creator lifecycle and share their invaluable recommendations on transforming your passions into a booming business. From knowing when it's time to assemble a scalable team to crafting the perfect product line and mastering the art of launching a cross-platform media empire, don't even think about sleeping through this one – every moment of this conversation is pure gold!
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Why are younger generations rejecting idealized marketing? Because they crave authenticity!
Today, Seth Matlins shares his insights on the importance of empathy and collaboration and how it all ties back to creators. As the Managing Director of the Forbes CMO Network, he is shaping the strategy for one of the most influential marketing communities worldwide. He’s also the force behind transformative initiatives like CVS's BeautyMark platform, the federal legislation for truth in advertising, and groundbreaking partnerships like Coke's presence in American Idol.
As Seth says, the relationship between creators and marketers is a dynamic dance, blending imperfections with strengths to create something both familiar and new. Join us as he shares how authenticity and vulnerability play a significant role in the success of YouTubers, why he’s challenging how we think about traditional notions, and how it reflects a broader societal perspective on the role of business and marketing in shaping the future.
Tune in for an extraordinary conversation with Seth Matlins as we venture deep into the heart of marketing's evolving journey.
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Have you ever spiraled down the rabbit hole of trends and wondered if anyone is able to track them all?
In this episode, we’re talking with Kevin Allocca, Global Director of Culture and Trends at YouTube. A self-proclaimed professional nerd, Kevin has probably watched more YouTube videos than anyone in the world. He’s even written a book on YouTube’s most interesting trends and the impact of video on our culture.
His lifelong curiosity about why things work gives him a unique perspective on how social media is evolving. And with YouTube sitting at the intersection of traditional entertainment and cutting-edge technology, he’s observing the trends that will shape entertainment for years to come.
Join us as he shares how creators are helping to shape the future of technology and why it’s such an exciting moment to be part of that evolution.
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Have you ever wondered about the real impact of creator-driven campaigns?
Today, we are talking with Whalar’s own Gaz Aluishi, President of Measurement and Analytics, to deconstruct the media magic and reveal the game-changing data proving creators' monumental role in today's marketing landscape.
This year, Whalar commissioned Nielsen to conduct an extensive Media Mix Model analysis to show the contribution of creator content within the overall media mix. On today's episode, Gaz reveals some of our findings and unveils the undeniable influence of creators, where hard data meets creativity. From a staggering 2.4x ROI driven by creators to the symbiotic relationship between creator content and various media channels, Gaz's insights promise to reshape your perspective on modern marketing.
Whether you're a marketer ready to harness the potential of creators or eager to understand the nuances of media impact, this episode is your gateway to enlightenment.
Get ready to uncover a world of insights that will reshape the way you approach your media strategy.
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What can you learn from TikTok about the evolution of multicultural marketing?
As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today's approach is all about understanding consumer behavior, intersectionality, and attitudes and, of course, creating long-term connections.
On today’s episode, Jennifer Rivera-Vega delves into the secrets behind successful brand-creator partnerships. With over three years at TikTok as the Head of Multicultural, Jennifer has witnessed how the concept of "multicultural" has reshaped itself, profoundly influencing both brands and consumers.
Join us as Jennifer shares her unique insights on the significance of creating genuine relationships with creators and discover how TikTok is leading the way in empowering creators and fostering authentic connections with multicultural communities.
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Can waffles save the world?
Today we’re speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product.
As creators of breakfast magic, Belgian Boys is a breakfast food and snack brand born out of nostalgia and on a mission to spark moments of happiness for consumers, especially during that first hour of the morning. For a young brand whose founders are creators, they have found their way into over 5 thousand stores, including Walmart, Target, Kroger, and Costco in just four years.
Anouck joins us to share insights into why it’s essential for brands to adapt and pay attention on social media, the benefit of staying authentic to your brand, and why brands should create experiences and moments beyond showcasing their products.
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In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating, and increasingly major brands are redirecting budgets to creator campaigns. As the industry evolves, visionary entrepreneurs and investors are building, buying, and selling businesses that will shape the future of the creator economy. Today, we talk with Ken Harrell, founder of merchant bank Pharus—he’s a trusted advisor guiding entrepreneurs, investors, and holding companies in raising capital and unleashing the full potential of the creator economy. As an entrepreneur himself, Ken will share how he invests not only blood, sweat, and tears but also equity to ensure businesses thrive.
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Leading a successful business transformation is an art.
On today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, EVP and Chief Marketing Officer of Claire's, about how she took the company from ear piercing to world domination.
What Kristen Patrick, as EVP and CMO, has achieved is truly a masterpiece, and she credits the team's success on listening and understanding what their consumers really want.
In less than 18 months, Kristen and her team have transformed Claire’s global retail fleet of 2800 stores into a must-have brand for fans of all ages by focusing on self-expression. By listening to their fans and inviting consumers and creators into the business, they have launched shops at Galeries Lafayette, Macy's and Walmart created a Roblox Game ShimmerVille, that includes an accessories line from Roblox creator MeganPlays, and they even announced a partnership with Nicola Formichetti, the Japanese Italian designer known for his collaborations with Lady Gaga.
Join us as we explore the canvas of Claire's transformation, revealing the art and cultural savvy that has made Claire's a brand that is so much bigger than its doors.
#Claire’s #Creators #GenAlpha #GenZ #Millennial #Creatoreconomy #GenzMarketing #businesspodcast
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Education is a fundamental human right, but it’s not always easy for everyone to access. The high cost of education, lack of resources, and socio-economic factors can make it difficult for some students to pursue their academic dreams.
On today's episode, we'll discuss how the Creator Economy is making education more accessible to underrepresented students.
Our guest is creator Vee Kativhu, an education activist, YouTube visionary, and motivational speaker using social platforms to help empower unsupported and underrepresented students to reach their academic potential. As a graduate of the University of Oxford and Harvard University, Vee is no stranger to academic excellence. But she's also familiar with the struggles that come with trying to access education.
We'll talk with Vee about how the Creator Economy is breaking down barriers in education and leveling the playing field for students who might not otherwise have access to the resources they need to succeed. In addition, Vee will share her insights on how social platforms can empower the next generation of leaders and create more equitable opportunities for all students.
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What do zombies, K-Pop, and gaming have in common?
Well, if you're Ned Sherman, Chief Business Affairs & Legal Officer at Skybound Entertainment (the home of the Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP.
Today, creators who understand how to build fandoms are operating in a golden era of opportunity, and Ned believes the creator economy has democratized the franchise Flywheel perfected by Disney, Apple, and Nintendo.
In this episode, we’re speaking to Ned to learn how he's translating creativity into bankability through his experience as a lawyer investor and his superpower, understanding the power of relationships.
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On this episode of Everything Is Better With Creators, we’re speaking with Jaz O'Hara, Creator, podcaster, and founder of The Worldwide Tribe.
The Worldwide Tribe is an organization and online community dedicated to supporting and bringing attention to the plight of refugees and asylum seekers globally. Jaz and her team use social media to raise awareness and advocacy by providing an alternative narrative about the human side of migration, amplifying the voices of those impacted, and working towards creating a more inclusive and just world. As she notes, the digital space offers unprecedented opportunities to create change and make a difference.
Jaz's work is a powerful reminder of the impact that creators and social justice advocates can have in building a more inclusive and equitable world.
This interview was recorded in September of 2022 and refers to events occurring then.
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In the 80s, we had superstar athletes, the 90s brought us supermodels, and actors and celebrities dominated the 2000s. But in this day and age, there’s a new breed of trailblazers - Creators.
Joining us today on the podcast is the ingenious Benjamin Smith, Executive Creative Director of The Mayda Creative Co. With a track record of producing wildly successful marketing campaigns for bigwigs like Google, the NFL, and Radiohead, Ben is a creative mastermind like no other.
Together, we're delving into the world of creative strategy and production; and uncovering the secret sauce behind a killer campaign. We’ll also explore how culture has influenced casting and storytelling, how to connect with Gen Z in a meaningful and authentic way, and why perfection can spell paralysis.
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There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant? Is it wonderful? And is it unexpected?
On this episode of Everything Is Better With Creators, we’re joined by Matt Kerbel, Director of Strategic Brand Planning at Turo, to share his insights on how to answer those questions and create campaigns that truly resonate.
Turo is the world's largest car-sharing platform. Think of it as Airbnb for cars.
But more than that, Turo pays close attention to what their audience wants, recognizing that creators are increasingly becoming the most trusted when it comes to purchase decisions.
So buckle up as Matt takes us on Turo’s journey to help consumers find their drive. Plus, we’ll explore how Turo uses creative strategies to engage their audience and why creators are at the heart of it all.
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On this episode of Everything is Better With Creators we’re joined by talented creator, artist, and TV host Spartakus!
With an incredible origin story, starting out as a young Queer Black boy watching Lady Gaga videos in Brazil's most diverse neighborhoods, Spartakus has become a renowned artist with works displayed at the National Gallery of Art and was named one of Forbes' 20 most innovative Black creators in Brazil.
In today’s episode, we’ll learn how the internet changed Spartakus’ life, get the inside scoop on his new single "Mission," and find out what he sees for the future of creators.
That's right, folks, we're going ‘Behind the Music’ with the coolest and most talented creator, artist, and TV host you've ever seen.
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It's the first episode of Everything Is Better With Creators Season 2, and we couldn't be more excited to have Kaya Yurieff from 'The Information' on board to share her insights.
With over 100k followers reading her Creator Economy newsletter, Kaya is literally the go-to expert for all things related to business strategies and the Creator Economy ecosystem. And did you know that she speaks fluent Polish.
In today’s episode, Kaya will shed some light on why we're seeing more and more brands getting creators off the mood board and into the boardroom Plus, we'll explore how the role of the creator is far more multi-dimensional than anyone had ever expected.
#kayayureff #creators #creatoreconomy #whalar #theinformation
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What is the Creator Economy, and why should you care?
Well, it turns out you do care. BIG TIME. Because this past year, the global Creator Economy is estimated to be worth more than 104 billion dollars!
For this special episode, we’re giving you all the best mic drop moments from this past season, so you can be the smartest and most interesting person at your next holiday office party.
Check out some of our best moments from Chief Content Officer of Adweek Ann Marinovich, Co-Founder & CRO of Kyro Peter Leeb, TikToks Global Head of Agency & Accounts Khartoon Weiss and Global Head of Operations, TikTok Creator Marketing Solutions Adrienne Lahens, Operating Partner at TCG Michelle Goad, Familia Fuego creators Alexia Del Valle and Monica Villa, Legendary Disability Rights activist Judy Heumann, and the pet Content Creator behind “Hammy & Olivia” Chris Equale.
#creators #creatoreconomy #whalar #eibwc
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What is the Creator Economy, and why should you care? If you’re a marketer, you better care. Especially if you want to reach YOUNGER AUDIENCES.
So what should a marketer do? Listen to the experts. And today, we’re hosting one hell of a roundtable discussion with THE Queens of the Algorithms - Creators Cocomoeco and YesJulz, and Whalars’ very own VP of Creative Strategy, Lizzy Bilasano. TikTok forecast superstar Coco Mocoe is THE trend predictor for creators and brands strategizing their next viral TikTok video. An internet historian and curator on TikTok with over 900k followers, her videos are a masterclass of contemporary media studies and theories on pop culture.
The “Queen of Snapchat,” YesJulz, is a Creator, media personality, lifestyle guru, and entrepreneur. Since 2014, Julz has created content about her jet-setting lifestyle, amassing over 500k followers. She started her own company, 1AM Creative, a female-operated entertainment company, creative marketing agency, digital radio station, and management company.
Lizzy Bilasano leads Whalar’s US Creative Strategy Team to devise compelling and innovative solutions for brands and creators driven by cultural insight.
So, stick with us as we ask Coco, YesJulz, and Lizzy how brands can win big in the Creator Economy.
Get ready for all the jaw-dropping, aha moments from this group of badass women.
#whalar #creators #creatoreconomy
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From The White House to Creator! Judy Heumann, often called “the mother” of the disability movement, has been a disability rights legend and activist since the early 1970s and has been present at almost every significant development and turning point in the movement.
On today’s #BeyondDisability episode, we’re incredibly honored to speak with Judy about her career shift from The White House to social media. We’ll also learn why she thinks social media is the best platform for Disabled and Non-Disabled creators to be an effective change in politics and media.
So, let’s jump into this episode as we explore the past, present, and, hopefully, bright future of the disability rights movement.
Judy’s #BeyondDisability episode will also be available to watch on Whalar’s YouTube channel.
#CreatorEconomy #Adweek #Disablityrights #RepresentationMatters #BeyondDisability
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“Evolve or die,” or so they say.
So how do brands do that with the ever-changing social media landscape? And how are they using creators to succeed?
We’re interviewing Adweeks’ Chief Content Officer, Ann Marinovich, to help understand creators’ impact on the marketing industry.
Ann is an icon herself and has helped build content for some of the most successful media companies out there - you know, like Forbes.
So, stick with us on this episode of Everything Is Better With Creators. We’ll ask Ann how Adweek is taking on the responsibility to educate brands on the Creator Economy, what it means for the industry, and where she thinks it is headed.
Get ready for this masterclass from a marketing master herself.
#CreatorEconomy #Adweek #CCO #CMO
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