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How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways:1- Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.2 - Prioritize education and internal PR to influence and persuade teams to embrace experimentation.3- Define success metrics for your experimentation program and map out a long-term plan for evolving maturity.5 - Identify champions within the organization to inspire and motivate other teams to adopt experimentation practices.5 - Democratize insights and share success stories to showcase the value and impact of experimentation.Watch Shagun here:Experimentation Elite in Birmingham UK: https://experimentationelite.com/#spe...Growth Marketing Summit in Frankfurt, Germany: https://www.growthmarketingsummit.com/en
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Learn about human-first engineering in this in-depth interview where Shawn David discusses strategies to organize work and to break down tasks into smaller digestible sessions. He explained the most effective ways for teams to discover the work that should be automated the most by focusing on the desires and strengths of individuals, to remove work that is menial specially to them. We explored the impacts on company culture that menial tasks can cause and discussed some of the pitfalls with new technologies as well as lessons to keep in mind while reviewing new tools and technologies.
Chapters
00:00 Introduction to Human First Engineering
00:55 Meet Sean David: The Pioneer of Human First Engineering
01:34 Breaking Down Tasks for Efficiency
09:56 The Importance of Time Tracking in Various Professions
16:51 Discovering Automation Opportunities
25:34 Maximizing Productivity: The Power of Uninterrupted Focus Time
26:59 Introducing Roman Santiago & Experiment Nation
27:13 The Impact of Menial Tasks on Team Mental Load
27:31 Exploring Company Culture and Employee Well-being
00:00 The Role of Menial Tasks in Shaping Company Culture
32:24 The Evolution of Work: From Henry Ford to Jeff Bezos
36:32 Navigating the Hype Around AI and Tools in the Workplace
47:45 Human-First Approach: Automating to Enhance Productivity
50:44 Closing Thoughts and Where to Find More
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Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares: How to run CRO programs with purpose instead of random guesses- Her favourite underrated user research methods- Tips for creating a CRO strategy that succeeds in the long-term... And much more.Contact Jyoti:Website: https://www.bluebagels.com/LinkedIn: https://www.linkedin.com/in/jyotiisinghEmail: [email protected]:00 Introduction to Experiment Nation and Guest Introduction00:48 Jyoti Malan's Journey and the Essence of Blue Bagels02:26 The Philosophy Behind Purpose-Driven Brands05:43 Crafting Purposeful CRO Programs08:32 Identifying and Correcting Off-Track CRO Programs17:36 Unconventional Research Methods in CRO21:06 Adapting and Evolving CRO Strategies24:41 Upcoming Projects and Closing Thoughts
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Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry.Connect with Nima here: https://www.linkedin.com/in/nimayassini/Chapters0:00 Opening Remarks and Guest Introduction00:48 The Evolution of a Digital Marketing Agency01:27 Merging UX Design with Experimentation03:56 The Power of Data in Design Decisions09:13 The Culture of Experimentation in Agencies vs. In-House11:49 The Challenge of Embedding a Culture of Experimentation13:36 The Future of the Experimentation Industry25:12 Advice for Experimentation Practitioners28:29 Closing Thoughts and Offers to Help the Industry
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CEO and founder of Decision Layer, Solomon Kahn chats with Rommil Santiago about why he thinks that most companies should not be A/B testing and shares what we should instead. He also discusses his recent debate with Ron Kohavi on LinkedIn on this same topic.Solomon's LinkedIn: https://www.linkedin.com/in/solomonkahnSolomon's email: [email protected] YouTube Video: https://www.youtube.com/watch?v=vqPylhO3ePUOriginal LinkedIn Post: https://www.linkedin.com/posts/solomonkahn_the-case-against-ab-testing-yes-i-know-activity-7184577272685719552-hFABRon's reply: https://www.linkedin.com/posts/ronnyk_abtesting-experimentguide-abtestingissues-activity-7185060367054565376-cAU9
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It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly.Find the CRO Salary report here: https://experimentnation.com/experiment-nations-2024-cro-salary-report/Tracy's LinkedIn: https://www.linkedin.com/in/tracylaranjo/Tracys email: [email protected]
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Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn't solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal, providing valuable tips for product managers.Episode linksZach's Etsy shop link: www.mindfulmix.coZach's Team Hub on Coda link: https://coda.io/@zach-lebovics/tonals-product-team-hubChapters00:00 Unlocking the Power of Experimentation: Insights and Strategies00:23 Meet Zach: A Journey from Product Manager to Experimentation01:56 The Art of Optimization: From Personal Life to Professional Projects05:33 Diving Deep into Experimentation: Lessons from Zynga to Tonal12:21 The Three Pillars of Successful Experimentation30:26 Wrapping Up: Key Takeaways and Future Directions
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Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO.Chapters-----00:00 Unlocking Business Growth with Data00:24 Introducing Experiment Nation and Guest Shiva Manjunath00:45 Diving Deep into the World of CRO and Experimentation02:52 The Optimizer's Breakfast: A Routine for Success04:12 Anna Kerkovic Shares Her Journey and Passion for Psychology in CRO05:34 The Art of Persuasion: Manipulation or Motivation?06:29 Strategizing Beyond Spaghetti Testing: A Structured Approach to Experimentation14:15 Building Trust and Navigating Frustration in the CRO Process23:41 From Testing Ideas to Strategic Experimentation: The Journey of Learning31:06 The Importance of Copy Testing and the Future of CRO35:44 Wrapping Up: An Optimistic Outlook on CRO
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Fractional Head of CRO, Tracy Laranjo talks about the power of Mentorship for Conversion Rate Optimizers (CROs). We cover: Why would CROs need mentorship?How do you find one?When are you ready to be a mentor and how do you get that word out?Would Tracy be a mentor for our listeners?GrowthMentor: https://app.growthmentor.com/mentees/sign_up?ref=970f4f6f79Contact Tracy:LinkedIn: https://www.linkedin.com/in/tracylaranjo/Email: [email protected]:00:00 Introduction02:34 Tracy's Journey to Self-Employment06:01 The Value of CRO Mentorship09:45 Finding the Right Mentor13:09 The Mentor-Mentee Relationship18:14 Transitioning from Mentee to Mentor23:06 Tracy's Offer to Mentor
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🔥 Check out this insightful interview with Bryce York, Director of Product Management at Tatari, on Experiment Nation’s Conference! Here are 5 key takeaways from the interview:The similarities and differences between CRO and product management.The importance of overlapping skills and work in both areas, especially in smaller companies.Bryce’s background and journey from entrepreneurship to product management.The significance of qualitative and quantitative data in experiment design and analysis.The value of documentation and knowledge sharing in building an experiment-driven culture.Watch the video to gain valuable insights into CRO, product management, and experimentation! Chapters00:00 - Introduction and Background12:30 - Product Management vs. CRO18:45 - Quantitative and Qualitative Data25:20 - Minimum Viable Experiment vs. Minimum Viable Product31:34 - Prioritization and Risk Assessment34:38 - Getting Smart vs. Getting Lucky38:54 - Experiment Log and Knowledge Sharing#CRO #ProductManagement #Experimentation #MarketingSkills #DataDrivenMindset
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Documentation. The unsung, yet incredibly important part of any experimentation program. Great documentation allows you to look back at past experiments and find patterns of what were the most effective levers to inform your testing roadmap and levers you probably can deprioritize. In today's episode of Experiment Nation, our own Charlotte April Bomford recently spoke to Edmund Beggs about the "Levers Framework" which allows Convert.com to deliver results for their clients in shorter amounts of time. If you'd like to learn more about this interesting framework, watch the full interview.
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🚀 Exciting Insights from Simon Girardin about learning from failure!🚀📊 Takeaways from the conversation with Simon Girardin, CRO Program Manager at Conversion Advocates:1️⃣ Speak Stakeholder Language: Report results in terms of uplifts, decreases, and revenue. Ensure clarity for stakeholders who may not be as versed in the technical aspects.2️⃣ Learning from Tests: Emphasize the importance of learning from every test. Capture value by reviewing data, segmenting results, and analyzing user behavior through session recordings and heatmaps.3️⃣ Strategic Iteration: When faced with a winning result in a specific segment, be cautious about immediate implementation. Consider the long-term impact on the user experience and potential tech debt. Iteration should be intentional and aligned with overall business goals.🔗 Follow Simon Gerarden on LinkedIn for more insightful content on strategic testing and experimentation.🌐 Connect with Tracy Lano and Experiment Nation for more interviews and discussions with top conversion rate optimizers.Chapters00:00 Introduction and Welcome00:23 Understanding the Importance of Learning from Past Experiments00:56 The Role of Stakeholders in Experimentation01:29 The Importance of Testing Strategically02:34 The Process of Iterative Testing04:34 The Importance of Segmentation in Testing05:39 Interpreting Test Data06:58 The Value of Inconclusive or Losing Tests07:49 The Challenge of Iterating on a Test09:32 The Importance of Prioritizing Hypotheses11:40 The Process of Reviewing Test Results15:00 The Role of Metrics in Testing18:02 The Challenge of Implementing Test Wins25:51 Conclusion and Final Thoughts#ConversionOptimization #Experimentation #CRO #MarketingInsights
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Data-backed web design refers to the approach of utilizing empirical evidence and user insights to inform the design and optimization of websites. By analyzing data such as user behavior, click-through rates, conversion rates, and heatmaps, designers can make informed decisions about layout, navigation, content placement, and visual elements. A data-backed approach helps identify user preferences, pain points, and areas for improvement, resulting in enhanced user experiences. A/B testing, user surveys, and analytics tools are commonly employed to gather data and validate design choices. By leveraging data, web designers can create user-centric interfaces that drive engagement, conversions, and overall business success.
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In this insightful video, Ishan Goel, transitioning from a software engineer to a researcher, delves into crucial CRO statistical concepts. He sheds light on statistical significance in experimentation, explores A/B testing intricacies, emphasizes the efficiency of sequential testing, and discusses challenges in stopping tests prematurely. The talk concludes by highlighting the intersection of experimentation and statistics in the realm of Conversion Rate Optimization.
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In this episode, Mike Green discusses the use of diary studies in UX research, particularly in the context of public sector user research. Mike Green, a freelance user research lead based in the UK, shares his experiences using Google Forms, structuring incentives, and addressing challenges in recruitment for diary studies. The discussion emphasizes the longitudinal nature of diary studies, contrasting them with traditional usability tests, and highlights their effectiveness in capturing user feedback over a period of time. Mike also touches upon the importance of understanding user behavior, attitudinal responses, and the ethical considerations in dealing with vulnerable groups. The planning and design stage for diary studies is emphasized, stressing the need to align the research goals with the chosen methodology. Overall, the video aims to provide insights and tips for conducting impactful UX research using diary studies in the public sector.Chapters00:00 Introduction to Diary Studies with Mike Green03:21 Understanding the Purpose of a Diary Study06:45 Recruiting Participants for Your Diary Study10:12 Analyzing Data from Diary Studies14:30 Key Considerations for Diary Studies Success #UXResearch #DiaryStudies #UserExperience #ResearchablePodcast
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Learn from André Morys, CEO of KonversionsKRAFT, on gaining crucial stakeholder buy-in for experiments. André highlights the challenges faced by optimizers and advocates for understanding team dynamics through stakeholder mapping. He emphasizes approaching stakeholders, using empathy to build relationships, and overcoming objections. André shares practical insights on conflict management, including a stakeholder map with color-coded power dynamics. Discover the significance of regular check-ins, fostering trust, and achieving tangible results in experimentation. Master the art of securing support for your experiments effectively.About growth marketing Summit:June 19th, 2024 in Frankfurt: www.growthmarketingSUMMIT.com - with 700-800 attendees it is Europe's #1 real-life conference with a handpicked lineup of great people you will usually not see at one conference.Andre's strategy illustrated:http://experimentnation.com/wp-content/uploads/2023/12/andre-stakeholder-strategy.pngChapters00:00 - Introducing André Morys and the importance of stakeholder buy-in04:12 - Understanding the stakeholder map and its color-coded quadrants09:37 - The impact of stakeholders on experimentation in different company sizes13:45 - Importance of building relationships and trust with stakeholders18:20 - Recognizing objections and crafting strategies to address them24:10 - Navigating implicit forces in larger organizations24:43 - Learn about André Morys’ upcoming Growth Marketing Summit
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Will Laurenson shares his journey from startup to becoming a CRO (Conversion Rate Optimization) expert. Will discusses the significance of usability, anxiety, and motivation in CRO, drawing from his extensive experience in running tests and optimizing various businesses. Will's approach to CRO involves deep insights into user behavior and a focus on aligning products with customer needs, challenging the common pitfalls of assuming product-market fit based solely on initial traction or advertising success.Chapters:0:00 - Introduction to Will Laurenson’s CRO Journey2:30 - Transitioning from startups to founding Customers Who Click6:15 - Understanding the usability, anxiety, and motivation in CRO10:45 - Onboarding process and working with clients at Customers Who Click15:20 - The UAM Method: Usability, Anxiety, and Motivation in CROWill's podcast: https://customerswhoclick.carrd.co/Will on LinkedIn: https://www.linkedin.com/in/willlaurenson/
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