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The Process For Simplifying To Scale
1. SimplifyMost businesses lose focus on their most impactful activities over time. Adding “more” can allow complexity to creep in, and this is the silent killer of profitability and growth. Complexity leads to mediocrity, and mediocrity will eventually kill a business.
Simplifying creates leverage. It’s about two key activities: focus and design.
Focus: Identify and prioritize the highest-value activities while eliminating or delegating the rest. This applies to your best customers, offerings, processes, people—everything.
Design: Enhance the “best stuff” to make it more useful, enjoyable, functional, and aesthetic. This includes improving the front stage (propositions, customer experiences, etc.) and the back stage (systems, operations, etc.) of your business.
This is what Steve Jobs did when he returned to Apple in 1997, transforming it into the world’s first trillion-dollar company.
2. SystematizeOnce you’ve simplified and identified the most profitable areas of your business, the next step is to build systems around them.
Your systems should answer key questions:
How will you systematically generate leads?
How will you convert leads into sales?
How will you consistently deliver value at a profit?
How will you retain clients?
Your system should handle most of the heavy lifting, ensuring sustainable growth.
3. ScaleScaling is where things get exciting. Focus on six key metrics that I call The Money Equation™. By scaling the most profitable, impactful areas, you unlock the power of compounding.
For example:
Grow your leads through referral systems, partnerships, and direct outreach.
Increase conversions with a better offering, enhanced sales processes, and improved skills.
Engage with past clients through relationship-building and follow-ups.
Retain clients longer by adding back-end offers and improving the client experience.
Improve margins with better business models, automation, and cost control.
In my playbook, I’ve identified over 100 proven growth multipliers. Implementing just a handful of these can more than double your profits in 6–12 months.
In SummarySimplify: Find and focus on the most profitable areas of your business.
Systematize: Build processes that enable profitable, predictable, and scalable growth.
Scale: Implement growth multipliers to amplify your results exponentially.
This is my Simple Company Method.
Wanna work with me?I partner with companies to implement this process and help you boost your profits + scale your business.
email: hello[at]thesimplecompany.com
Tobias
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In this episode which I recorded for The Boundless Consultant (which is too important not to share here), I share three meta-level business models that you can leverage for more income, time, and freedom as a solo consultant or freelancer.
For a video version of it fo to (and subscribe)
https://youtu.be/ht6E6_OIuxI
If you want to work with me, send an email to:
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Entrepreneurs are a special breed.
That's why we are not understood by "normal" people around us.
We're the crazy ones. The dreamers.
There is a special energy about entrepreneurs, isn't there?
That's why we need to find our tribe and stick to it.
Joining a community or mastermind group (like Original Minds) can be game-changing.
In this episode, I share why.
To learn more and apply for Original Minds Membership in 2025, go to:
www.originalminds.co/membership
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It's been 16 years since I gave up my monthly salary as an employee. And it was a good salary too. But entrepreneurship chose me, and I just tried to resist it. But it came knocking, and I surrendered.
In this episode, I share four key meta-level lessons that I have learned from my years in the game.
If I had to start all over, I would not negotiate these...I hope you get value from them.
You can also watch this as a video on my YouTube channel:
https://www.youtube.com/@tobiasdahlbergbiz/
Want to work with me?
I help entrepreneurs in the expert space build highly profitable, low-stress businesses from 0-100K in monthly profit.
Email Tobias [at]thesimplecompany.com
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There is a simple equation that can help you drive growth.
QUANTITY X QUALITY = RESULTS
To improve quality, for more quantity. In this episode, I explain what I mean.
If you have not already subscribed to The Original Minds podcast, please do.
I am splitting my podcasting between three podcasts going forward:
Simplified
Small business growth, scale, and exit.
The Original Minds Podcast
A business co-created with our members at Original Minds.
The Boundless Consultant
A new podcast specifically for independent consultants. -
More and more people come into the space of brand consulting and brand strategy. More and more people teach and train brand consultants, most of whom have never been in the deep trenches. In this episode, I discuss the problems of the industry, how people fail to make brand consulting work, and how Original Minds is solving the problem by providing an environment where people can thrive together by collaboration.
Check it out and if you want to learn more about Original Minds - go to originalmindsmembers.com and let's talk.
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Sure, it's almost four months until the new year. But if you start executing 2025 in 2025, you will not achieve your goals (if they are ambitious). In this episode, I share why now is the time to fix what needs to be fixed for 2025, and how to look at five core areas of your business specifically.
I walk through a self-assessment you can make that relates to the following areas:
1. PSYCHOLOGY & ENERGY
2. STRATEGIC FOUNDATION
3. LEAD GENERATION
4. SALES CONVERSION
5. VALUE DELIVERY
I also share updates on Original Minds - the global collective.
Check it out and apply for membership at:
originalmindsmembers.com
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In this episode, I revisit the very core principles of simplicity and how it can provide exponential growth in your business. I share examples of how to get started, from simplifying your client base to your offerings. I explain why and how simplicity works in any business.
I also share updates on Original Minds™ the collective.
If you are interested, reach out to me at [email protected]
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Growing a business is hard enough when you go at it alone. I used to think I needed to build everything myself, and that took so much time while also including risk, money, and other resources.
As entrepreneurs, we're conditioned to exploit our own time and resources for profit. But what if there is another way, one that gives you more leverage and a faster path to growth?
Partnerships are that path. In this episode I share how you can supercharge your growth and have unlimited leads and resources by tapping into this amazing strategy.
I also share some updates on Original Minds™
To contact me, email me at tobias [at] thesimplecompany.com
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I recorded this episode for all you independent consultants struggling to break the 15k/mo barrier. As you'll hear, there is a reason you might not consistently make more, and I'll explain why. I'll also explain how to get more leverage so you can grow your consulting business.
You can also find this episode on my Youtube channel: -
Are you interested in creating a lifetime of wealth in 1-3 years? The biggest missed opportunity for business owners is that most never exit or don't get close to the potential exit value. In this episode, I share the simple equation for growing the value of your business exponentially and getting millions more for it (if you're making at least 500k in profits).
I also share the 10 most important factors that buyers are looking for when evaluating your business.
If you are interested in exiting wealthy, go to wonderequity.co and engage with me and my team.
I provide a free consultation where we can discuss your goals and situation.
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What is success? What is success for an entrepreneur?
Is is money? Is it having an impact?
Or...is it having the quality of life you want?
For many entrepreneurs, it's all the above.
We want it all.
But there's a chance you are sacrificing your most precious years without actually living your life...
That's what this episode is about.
Also check out
www.thesimplecompany.com/mastermind
This is where we do what I talk about in the episode.
Cheers,
Tobias
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In this episode I share what I would do to help you grow your business exponentially in 2024.
I first share the process, then I go through the 10 Paths To Exponential Growth.
The great thing about these paths is that they compound. Even the smallest of improvements here and there turn into gigantic results.
Here they are:
1. Change Your Strategy
2. Change Your Business Model
3. Create A Better Offering
4. Get More Leads
5. Convert More Leads Into Sales
6. Make More Money Per Transaction
7. Make More Money Per Customer (CLV)
8. Increase Margins
9. Reduce Operating Costs
10. Leverage Acquisitions
Hope you enjoy them.
Email me at tobias[at]thesimplecompany.com for further inquiries.
Or, to join my Growth Accelerator - book a call at thesimplecompany.com/meet
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In this episode, I share three common problems that owners of agencies and consultancies make, and how to overcome them.
Having worked with hundreds of entrepreneurs in the consulting and agency space, and having recently revied more than 2000 websites, I know these are problems that the large majority deal with.
I hope some of these ideas set you on a path of making better strategic choices for 2024.
If you want help with these things, please reach out to me at [email protected]
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In this episode, I share one of my favorite topics (obsessions), which is to figure out Why customers should choose a specific brand and offering and how that brand/offering can become so relevant and valuable that it leads to "onlyness" (being seen as the only viable choice).
To see the model I reference, check this article I wrote on LinkedIn
https://www.linkedin.com/feed/update/urn:li:activity:7118670981656645632/
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In this episode, I share three levers that you can pull to achieve an exit of more than $10 million dollars, even if your earnings are under $1 million. In fact, these levers work at any level, but in this episode, I show how a company doing $500k in earnings (EBITDA or SDE) could achieve an exit at a 20x multiple in as little as 2-3 years.
I'm talking about:
Valuation
x
Growth
x
ArbitrageIf you want help with planning an exit, selling your company, or if you want to be part of a roll-up, email me at tobias[at]thesimplecompany.com
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If you want to scale your agency or consultancy, you have to productize.
Trying to satisfy the ever-changing needs and wants of clients is a good idea, but it is not usually a profitable, sustainable, and scalable business model.
Why?
Because you're likely shifting your "assembly line" all the time.
You need to standardize and systematize.
I am opening my productization program Beta™ for new clients over the next couple of weeks.
You'll build a productized service offering in 30 days - then you'll have a business asset you can sell forever.
www.hesimplecompany.com/beta
And watch the video to learn more about The Simple Company® philosophy.
You'll never look back.
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Hey!
I'm back with a new episode. This time, I' share the issue that is preventing almost 100% of entrepreneurs from growing.
I share a couple of simple drills that will give you insight into how you are doing in this area.
If you want to explore what it's like to work with me, check out www.thesimplecompany.com/gamechanger
I wo this 4-hours workshop which comes with a 10X investment guarantee.
You can email me at hello(at)thesimplecompany.com
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Do you know your magic number?
I mean, do you imagine what amount of money you would need to receive in order for you to exit your business?
Or do you think about what your business is worth?
And is there a big gap between the two numbers?
What if I told you that you are probably operating your business in a way that makes it worth only a fraction of its potential? And what if I offered you to share how you could more than 10x (possibly a lot more) the valuation of your company in 1-3 years?
Read more on my blog:
tobias.blog (What Is Your Magic Number).
Book a call: thesimplecompany.com/meeting
or email me [email protected]
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Original Minds™ is finally here.
...and here's why I spent more on personal development and skill-building this year than most people spend on their cars.
Let me share some craziness with you...and turn you into a short-cutter.Check it at www.thesimplecompany.com/originalminds
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