エピソード
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Career advertising entrepreneur Tim Ringel discusses how he thinks about connecting to audiences via advertising strategy for his clients. Platforms, segments, performance marketing vs brand, optimizing for holistic advertising success.
This show that you’ve learned to love and watch grow, Fashion Is Your Business…is rebranding soon. We will have an expanded focus beyond fashion, and with new hosts, Alesia Lanzo, Simeon Siegel along with Pavan Bahl.
Here’s why: The landscape of brand and innovation has evolved tremendously since first launching, and we will now focus more broadly on how innovative brands develop direct engagement & successful relationships with their customers.
We hope you enjoy the new vibe, starting September this show will rebrand as Direct to Community Podcast, presented by Bellwether Culture.
See omnystudio.com/listener for privacy information.
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Recorded Jan 2022. How Athletic Greens has bootstrapped to $100M in revenue, and now plans their approach after recently raising $115M on $1.2B valuation!
This show that you’ve learned to love and watch grow, Fashion Is Your Business…is rebranding soon. We will have an expanded focus beyond fashion, and with new hosts, Alesia Lanzo, Simeon Siegel along with Pavan Bahl.
Here’s why: The landscape of brand and innovation has evolved tremendously since first launching, and we will now focus more broadly on how innovative brands develop direct engagement & successful relationships with their customers.
We hope you enjoy the new vibe, starting September this show will rebrand as Direct to Community Podcast, presented by Bellwether Culture.
See omnystudio.com/listener for privacy information.
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As someone says goodbye to "Fashion Is Your Business", the original hosts Marc, Pavan, and Rob reflect on six-and-a-half years of FIYB, including: how it started, international travels, memorable guests, live audience experiences, behind the scenes tales, when they realized the show was really a hit, the origins of guest snacks on the show, how the podcast impacted government, entrepreneurs, and inspired a business, and much more. Plus, what's next?
See omnystudio.com/listener for privacy information.
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Indie recording artist and fashion darling Garret Borns reveals the genesis of his creative life from Michigan roots and artistic upbringing, how he connected with the fashion world, a dress-up room with secondhand costumes, the importance of Halloween, and how what you wear is what the audience hears. The way BØRNS dresses on stage is the same way he makes music, borrowing vs. creating something original, vintage shops, and the influence of David Bowie in fashion and music. BØRNS considers the possibility of his own fashion line, recalls ripped jeans destruction and redefining couture, and shares why “grandma-wear” is hip. The FashInvest Investment News gets into the relevance of John Galliano’s Paris show tribute to Bowie on catwalk from Ziggy Stardust era and Alladan Sane era, talent crossing with beautiful style and looks, the crossover of music and fashion, and having relevance while pushing boundaries. BØRNS also talks about a guest house that was instrumental in supporting his creative growth. Plus, a round of Feed the Animals brings polka dot napkins and colorful gluten free goodies that open like a CD. The creative collaboration on music videos and wardrobe, how BØRNS connected with fashion industry, how a Gucci shirt on Jimmy Fallon led to creative partnership, spirit animals, fitting aesthetic with brands, astronaut wear, what doors have been opened by connecting with the fashion world, and the nature of performing a fleeting presentation. Why making album relates to building a fashion brand, avoiding losing artistic grip on shaping of artistry to business partners, accepting the reinterpreting of art and lyrics by fans, how wardrobe choices can accentuate a musical experience, the way we consume and present music is changing and why navigating that as an artist parallels the fashion industry due to global reaction to art. The challenge of trying to recreate successful artistic experiences, the need for authenticity, and what a dream show would be like for BØRNS. And, in a lightning round of Off the Grid Questions, BØRNS attempts a magic trick and we learn about his first instrument, jazzy and provocative bubbles baths, and naps. with guest host Julia Macalaster.
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With Poshmark’s recent announcement that they are collaborating with Snap to bring social shopping to Snapchat, we revisit a 2017 episode recorded on location at shoptalk in Las Vegas, with a look at social and participatory fashion commerce mobile and online with Poshmark. Manish Chandra (Founder and CEO) and Tracy Sun (Co-Founder, VP of Merchandising & Strategic Initiatives) for Poshmark (a mobile and online marketplace for primarily women's fashion), join Pavan Bahl, Marc Raco, and guest host Liz Bacelar to talk seller/stylists, connecting to fashion pieces, and participatory commerce, being everywhere, consumers as sellers, and the heart of Poshmark, and discipline, what might be next, and grit and gut.
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Brian Mech, CEO (bio) of eSight Corporation (a company producing electronic glasses which can restore vision) and Yvonne Felix (bio), Access and Community Development for eSight and an artist, join Marc Raco and Rob Sanchez at The 2016 Smithers Apex WEAR Conference in Boston, MA. Brian and Yvonne share how it works, what is possible, and what’s next; when to release, wearables for good and Jules Vern; Yvonne, Stargardt Disease, and discoveries; and the Mind’s eye, new data, and new experiences..
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To create a world where diversity and inclusion are celebrated and validated during the online shopping experience. Dr. Tope Mitchell, Co-Founder/CEO of Reflekt Me, provides a look into the search to change the fashion and beauty industry’s body representation narrative by diversifying the sizes of and use of real people to model clothing and products on online retail eCommerce websites.
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On a mission to bring the most joyful and seamless live shopping experiences to online shops across the globe, LiSA Co-Founder/CEO Sophie Frères Spethmann shares insights into the belief that we are all on the cusp of a new era of e-commerce in which social interaction, entertainment, and product discovery will blend into one seamless experience.
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Richard Schnitzel is founder, head chef and chief bottle washer at his company, Bow Tie Bots, a certified Zapier expert which will leverage the power of software and app integration, to create powerful custom automated workflows -- including marketing and client Intake, client management, fulfillment, and personalized operations training. Richard creates automations responsible for reclaiming thousands of hours in a retailer’s businesses, giving them the systems they need to scale from 6 to 7 figures.
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CEO and Founder of Tiare Rose, Kim Castellano, offers a behind-the-scenes view of the new multi-channel sustainable retailer with a single technologically advanced brick and mortar store, an e-commerce retail platform, text-to shop based shopping and livestream shopping which showcases only sustainable brands.
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Drawing on use cases, such as the work with adidas, Max Winograd (Vice President, Connected Products, Avery Dennison) shares insights into digital triggers and how they are enabling brands to create more sustainable, resilient and circular supply chains. Opaque supply chains are one of the most systemic issues in the fashion industry, we have the tech to solve this issue but why is adoption not yet solved? Max is responsible for leading Avery Dennison's digital venture atma.io, which has built the world's leading connected product cloud, enabling any everyday item to have a unique digital identity. It is already being used by adidas which will tag all of the 1.2 billion products it makes each year. adidas is utilizing the cloud-based platform for circularity and unique consumer-product interactions. It means buyers will be able to sell products back to adidas, giving them a second life. As well as adidas, three of the five largest apparel companies in the world are using it. With guest host Simeon Siegel.
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Digital-only fashion house republiqe will drop a limited edition, matching pair of bespoke digital outfits, a puffer jacket and a dress, which will be auctioned separately as Non-Fungible Tokens (NFTs), at the forefront of this booming digital revolution. The one-of-a-kind digital outfits will be available online for auction for one month starting today and concluding on Tuesday, 4th May. Additionally, republiqe will donate 50% of the proceeds to Britain's National Health Service (NHS) in tribute to their fight against the ongoing pandemic. Founded in Singapore, republiqe is the world’s first digital-only luxury fashion brand that can be worn in virtual realities. Taking the lead in addressing the detrimental and irreparable climate crisis caused by our fast fashion culture, republiqe first launched the innovative solution to climate crisis via an eco-friendly wardrobe last August. . Founder and Creative Director of republiqe, James Gaubert joins to discuss: fashion brands revolutionizing community support during a pandemic via NFTs; what can we expect next from digital fashion and the cryptocurrency space; and, aside from adopting sustainability methods within the business in fashion, how else is fashion contributing positively on a larger scale to humankind? With guest host Ilan Tito.
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Some time ago while we on location at Shoptalk, we invited NewStore CEO Stephan Schambach onto the show. NewStore is a mobile platform that enables retailers to run their physical stores on an iPhone. Recently on another MouthMedia podcast, Retail is Your Business, Stephen joined Marc Raco and Rebecca Fitts to discuss his new report that assessed nearly 200 brands – while many retailers have done a good job of implementing services during COVID to make the customer experience more convenient and safe, like BOPIS and curbside pickup, online storefronts and physical locations are not truly integrated. Therefore, they have “paper mache” omnichannel capabilities that will soon fail as they aren’t long-term solutions. We thoughts this useful discussion would be of value to our Fashion Is Your Business listeners, so here’s that conversation, right here on FIYB. Enjoy!
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With a finger on the pulse of all things culture, Retail Prophet’s Director of Insights Reilly Stephens leverages her understanding and network in the music, tech, marketing and advertising industry to keep the team up to speed on grassroots movement and trends. On "Retail Is Your Business" podcast, she shares insights on how brands and retailers have navigated the pandemic, opportunities and challenges, along with thoughts on drones, user-generated content, and digital fashion, and the roles of media and content in building better bridges between physical and digital commerce. With host Rebecca Fitts.
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Paving the path to revolutionize not just re-commerce, but the entire retail industry, Fashionphile announced an investment and minority stake from global retailer Neiman Marcus Group. The strategic partnership makes Neiman Marcus the first major luxury retailer to expand into the pre-owned market, a move that will include the opening of physical Fashionphile selling studios inside Neiman Marcus locations across the country. Sarah Davis is the Founder, President and fashion technology pioneer who invented the re-commerce category when it comes to luxury handbags and accessories with the start of her company Fashionphile, and she shares her experience launching the largest online platform for buying and selling ultra-luxury handbags and accessories (first as an eBay incubator), the lessons she's learned as the leader of a company that just celebrated its 20-year anniversary this year, and the future of retail and its intersections with innovative authentication technology and sustainability.
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CALA is the world's first fashion house technology that makes it easy for creative influencers to design, produce, and deliver their own fully-custom apparel. CEO and Co-Founder Andrew Wyatt takes us inside CALA, including how CALA offers creators the customized elegance of couture fashion with the manufacturing capabilities of the largest mass-market players, instead of the need for creators to try to do it all themselves or limiting their creativity to what print-on-demand companies or single factory cut and sew shops can provide.
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Online multi-brand concept store and wholesale e-commerce platform The Folklore distributes luxury designer fashion and lifestyle products from Africa and the diaspora to global consumers and retailers. Founder Amira Rasool shares the primary mission to supply the world with greater access to luxury goods from Africa and the diaspora in a convenient, ethical and curated manner; the path to building a brand from dragging stuffed suitcases across the world to a major partnership; navigating the pandemic; and serious musical taste.
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There's a shift in consumer interest to a digital-first shopping format and retailers have been rapidly reinventing their business operating models to align with the current environment. Karl Haller, Partner, Consumer Center of Competency (CoC) Leader at IBM joins to go inside this story.
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Providing marketing and inventory management services for manufacturers selling on Amazon, SupplyKick executes advertising, marketing, logistics, and brand and intellectual property protection for sellers to build businesses on Amazon. Founder/CEO Chris Palmer shares how SupplyKick acts on behalf of those businesses to increase their Amazon sales, helping protect their brands in the process.
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As the largest young women’s media brand in the world, Cosmopolitan really knows their audience, which is why Nancy Berger (SVP and Publishing Director for Cosmopolitan, Women's Health and Seventeen) and team have looked closely at how their shopping habits have changed during this time. In addition, this past August, they have launched the first ever shopping event targeted to Gen-Z and Millennials called Hauliday. Nancy shares trends she has seen and offers insights into successful shopping events like Hauliday.
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