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The insurance industry is going through a period of rapid and often extreme rate increases.
Many insurance agents and agencies avoid the dreaded rate increase conversation which leaves insurance customers unaware and often blind-sided by the new rates.
While an agent doesn't set the rates that a carrier charges a customer, we do have things that we as agents can do to influence or modify a customer's insurance rates.
In this training, I will share the 5 things an agent can do to influence a customer's rates and the 7 primary reasons insurance rates are exploding.
This is a "must attend" session for any insurance professional dealing with insurance customer rate increases.
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Sales Objection Pocket Guide by Billy R. Williams
https://youtu.be/81myylUJ9PQ
Unlock your full sales potential by picking up a copy of "The Best Responses to Overcome Sales Objections Pocket Guide by Billy R Williams."
It's not just a pocket guide; it's your roadmap to sales excellence.
Are you ready to take control of objections, build lasting client relationships, and achieve unparalleled success in your sales career?
Say goodbye to missed opportunities and hello to a future where objections are mere stepping stones to your next big deal.
Grab your copy now and let your sales journey be defined by success, not setbacks.
Get your copy by performing an online search for "Sales Objection Pocket Guide by Billy R Williams", or pick up a copy at your local bookstore.
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How to control your emotions during an Insurance Rate Increase Conversation
https://youtu.be/GfYJQmgNVyE
Emotion is the killer of a well structured Insurance Rate Increase Conversation. In this 15-Min Lunch and Learn I will explain in detail how to manage your emotions when having a rate increase conversation with an insurance customer.
Key points in the session
0:08 Emotion is what is killing your rate increase conversations,
1:18 The 5 ways to influence an insurance customer's rates,
1:55 Why many of your competitors are lying to write new business,
6:50 Help the customer understand the consequences of making bad insurance decisions,
9:45 How raising the deductible could cost your customer thousands of dollars out of pocket,
11:19 How jumping to remarketing first, is causing staff members to lose their value and jobs with insurance agencies,
15:35 Eight reasons you should join Inspire a Nation Business Mentoring!
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Hello! I am Billy R. Williams Ph.D., president of Inspire a Nation Business Mentoring and CEO of the Williams Family Investment and Insurance Agency. (https://www.inspireanation.org/ and https://www.wfig.info/)
I am often asked what a real-world coaching session with Inspire a Nation Business Mentoring is like?
Gina Mcintosh, president of Mcintosh Insurance located in South Carolina, kindly allowed me to record and share one of our recent mentoring and coaching sessions. https://youtu.be/NmOuK7MIX3E
The focus of this session was discussing real-world situations that were happening with prospects and customers, and then I would make recommendations on how to best handle the situation.
There are a lot of nuggets and takeaways from this coaching session that you can start using in your agency right away.
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Term Life Insurance Versus Permanent Life Insurance Pros and Cons Term Insurance is a type of life insurance that provides coverage for a specified period of time, typically between 10 and 30 years. It is a great option for those who want to provide financial security for their family in the event of their death. However, there are some potential drawbacks to purchasing a term insurance policy.
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Hi, on behalf of Dr. Billy R. Williams, president of the Williams Family Investment and Insurance Group, and President of Inspire a Nation Business Mentoring, welcome to this short class on Commercial Insurance In order to help you better understand the different policy types and coverage available on a commercial package policy, I am going to teach you using examples.
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Business Referral Partners are essential for insurance agents looking to grow and expand their customer base.
By partnering with another business, insurance agents can increase referrals, access new markets, engage in cost-effective marketing, increase trust and credibility, and collaborate on new opportunities.
These benefits can lead to increased sales, new customers, and a positive reputation.
Do you have 20 active business referral partners sending you leads each month?
If not, you need to check out our 15 Min Lunch and Learn Sessions. We will go over the best:
Professions to target,
How to use social networking to locate and connect with potential business referral partners.
Scripts and templates to use,
Tools you will need,
and much more.
https://www.inspireanation.org/2023-Lunch-and-Learn-Schedule
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Guess what? Insurance rates will continue to rise at an alarming rate for a while to come and you and your team had better learn to master the conversations!
As an insurance agent, one of the most critical aspects of your job is to help customers understand the policies and coverage available to them and the rates associated with their policy(ies).
Effective insurance policy rate increase conversations can mean the difference between great customer retention and profit sharing, and a bad loss ratio because of customers running out the door to shop for cheaper rates..
In this session, we will explore the best practices for conducting insurance policy rate increase conversations that will help you secure more wins for your agency.
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As insurance rates go up so should the number of insurance policy reviews within your agency!
Sticking your head in the sand and hoping that customers won’t call and complain about rate increases will only cause you to lose customers, revenue, and profit sharing.
While you can’t save every customer, an effective policy review process will allow you to address the customers that are at high risk for flight.
Examples are monoline customers, customers with a premium increase higher than a trigger amount, customers with glaring coverage weaknesses on their insurance policies, and customers that just need to know the agency has their best interest at heart and are more than cashiers and order takers for the carriers.
In a world with A.I. Tools, your competitors are coming after your customers harder than ever. Don’t get left behind.
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Ask your P&C Customer this question?
If it was two minutes before you knew you were going to die and I could only write and issue you one policy, what policy would you want me to write?
95% of your customers will say "The biggest Life Insurance Policy you can write!" (Of course, there is always 5% that will give you some reason like "I am not going to leave a bunch of money so she can spend it on her next boyfriend." But . . . that is probably that same customer that drives a Range Rover with only liability coverage.)
If life insurance is so important that it is the last policy a customer would want you to write before they died, why are you not offering it to them now?
Insurance agents who specialize in Property and Casualty (P&C) policies can expand their services and revenue streams by offering life insurance to their existing customers.
This is a smart move, as P&C policyholders are likely to have a higher trust level with their agent which can lead to increased loyalty and more business opportunities.
Let us show you the Best Practices for effectively adding life insurance to your P&C Agency product mix.
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30-Day Insurance Agency Reboot:
If I had to reboot my insurance agency from scratch here is what I would do in my first 30 days!"
15 - Min Lunch and Learn Session
Many agencies can't grow because they feel trapped in the way the agency currently operates.
I've started many agencies from scratch and helped many agencies reboot and start from the beginning.
No matter the situation, the first 30 days will lay the foundation of the agency for years to come.
Let me show you what your first 30 days should look like.
#fixmyinsuranceagency
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In today's fast-paced world, insurance agents are constantly looking for ways to improve their productivity and efficiency.
One of the most promising solutions is the use of virtual assistants.
Virtual assistants can be people or artificial intelligence-powered software that can interact with users through text or speech, providing information and performing various tasks on their behalf.
Virtual assistants can be integrated into the workflow of insurance agents to automate mundane tasks, provide round-the-clock customer support, and improve overall productivity.
Having a V.A. is one thing, properly utilizing them in a P&C insurance agency is a whole different thing.
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In this session, we will show you the best practices to find and manage the four main Business Referral Types: Direct Referrals, Networking Partners, Branding Partners, and Resource Partners. We will also explain the best contact methods and timelines to keep them sending referrals to your business.
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See the entire 15-minute session at https://www.inspireanation.org/2023-Lunch-and-Learn-Schedule.
This week I am going to show you how to maximize the use of A.I. Tools such as ChatGPT, ChatSonic, and other A.I. tools to create a digital marketing funnel, help reduce the amount of time it takes to create agency marketing resources, generate lead magnets, and streamline processes.
I will walk through each step of setting up a Digital Marketing Funnel including
Keyword and Search Results Terms
Email Templates
Phone Scripts
Articles and Blog Posts
Social Media Post
Prospect Follow-up Templates
Video Creation,
And more.
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See the complete 15-minute session at:
https://attendee.gotowebinar.com/recording/2048932650653501952
In this session, Dr. Williams explains how to optimize your Google My Business Profile to drive new leads to your business as well as increasing the number of search results you appear in.
He discusses how to optimize GMB for
Lead Generation Increased Visibility Local SEO and Search Results Reviews Traffic Insight Calls-to-Action Ease-of-Use -
Watch the complete 15-minute on-demand session at: https://attendee.gotowebinar.com/recording/2895625873118896642
A few Lunch-and-Learn lessons back, I went over the 10 main marketing methods commonly used to attract insurance prospects, and we broke down a lot of different campaigns.
Today, I want to go deeper into marketing by looking at the six best insurance prospects.
So, who are your six best insurance prospects?
They are:
Your current customers, Referrals, and testimonials from Business Referral Partners and Customers People that are actively searching for insurance, whether it's an insurance product, or they're searching for information about insurance, Former customers, Quoted-not-sold prospects, and People with a possible upcoming need for insurance such as: newly married, just had a baby, just relocated, about to retire, about to turn 65 yrs. old, etc.Guys don't waste a bunch of money, don't waste a bunch of time, and a bunch of effort trying all these over-the-top, unique, unicorn-type marketing things.
These are your six best insurance prospects, and all of your focus should be on these six best insurance prospects.
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Register and watch the complete (free) 15-Min Lunch and Learn at
https://attendee.gotowebinar.com/recording/4041584170406557014
How many e-mails are going out of your insurance agency every single day? How many text messages are being sent every single day? Are you maximizing revenue generation when those e-mails and text messages are being sent to prospects, customers, and referral partners? During this session, we will give you some tips and tricks to increase revenue in your insurance agency by effectively using email and text message templates.
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This is a 5 Minute Snippet from the recent 15-Min Lunch and Learn Training from Dr. Billy R. Williams with Inspire a Nation Business Mentoring will teach you everything you need to know to implement a new process in your Insurance Agency. Watch the complete on-demand session by registering at https://www.inspireanation.org/2023-Lunch-and-Learn-Schedule/
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10 Highly Effective Marketing Campaigns for an Insurance Agency - Free 30-Min Lunch and Learn Web Meeting”
During this session, we will look at the 10 Main Marketing Methods
Phone and Telemarketing
Postal Mail
Email
Events (Web, Stage, Social, etc.)
Text Messages and QR Codes
Social Networking (Organic and Paid)
SEO and Search Results Marketing
Lead Lists, Lead Magnets, and Paid Ads
Referrals and Reviews from Referral Partners and Customers
Signs, Banners, and Business Cards
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Dr. Billy Williams teaches you the questions to ask and the techniques to use to motivate your agency staff to make better use of insurance agency technology and automation.
This session looks at
1. The one main question an agency leader must answer to get staff buy-in to make better use of technology and automation,
2. The 10 Main Technology Tools that impact the agency workday,
3. The 20 questions agency leadership should ask before buying agency technology, and
4. What tasks should be accomplished in the agency management system versus the agency's CRM (Contact Relationship Manager)
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