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Piers Twomey, copywriter and brand strategist, schools Kathleen and Tim about balancing rational and emotional marketing messages.
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Tim Horan shares 10 things he likes about work in 2024. And yes, that includes his thoughts on why Generative AI is a good thing. Tim is is so positive, he made Kathleen Maher nauseous.
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エピソードを見逃しましたか?
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Tim Horan feels smarter and more secure online after listening to Kristof Kazmer, a cybersecurity specialist. Oh, and after listening to their conversation, you'll want to delete TikTok.
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If your boss says the office is the only place to collaborate, tell them they're wrong. The proof is this podcast. Kathleen Maher and Tim Horan recorded their episode without a coworking space. Kathleen was in her car, and Tim was in a room he shares with a mountain of yet-to-be-ironed laundry.
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Kathleen Maher and Tim Horan question why being seen does more for your career than being awesome. Oh, and Tim wants to wear makeup. ChatGPT makeup.
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00:00 - Communication issues and a brief dip into astrology
09:53 - Workplace culture, performance, and recognition
16:04 - Being visible is better for your career than being awesome
21:52 - Mindset vs. heart in business success
30:26 - The impact of technology on entertainment and content creation
37:32 - Using AI tools for creativity and authenticity in content creation
45:08 - AI has revealed the limitations of our education system
51:42 - AI can "understand" people by analyzing their audio transcripts▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Listen on Spotify!
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Yes. Fix Your Feed has a guest. A real proper one. Kathleen Maher and Tim Horan talk to Guillaume Leroux. A man who has made a habit of discomfort by repeatedly reinventing himself.
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00:00 - Guillaume's career evolution from filmmaking to nursing
08:24 - Personal growth, career evolution. and personal growth
16:49 - Mindfulness, career evolution, and personal growth
22:42 - Meditation, mindfulness, and career changes
29:06 - Blending personal interests and career goals
35:21 - Work-life balance, vales, and personal growth
40:38 - AI's role in decision-making and potential biases
46:28 - AI, echo chambers, and open-mindedness
51:42 - Using AI tools for productivity and niche down
1:00:43 - Personal growth, mindfulness, and self-care in the workplace▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
The books Guillaume said he was reading:
Mastery by Robert Greene
Limitless by Jim Kwik
Listen on Spotify!
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Tim Horan is triggered by feedback from people who don’t look like Tyler Durden. Kathleen Maher compares marketing agencies to f-boys.
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00:00 - Introduction and the value of retail work
08:09 - Marketing agencies are like f-boys
09:59 - Tim only has 1,404 weeks left to live
13:48 - Life, growth, and marketing challenges
19:10 - Automation in marketing and its potential challenges
23:28 - The sole pursuit of efficiency betrays a lack of imagination
25:08 - Offloading repetitive tasks for creatives using generative AI
30:18 - Taking risks for long-term success
36:59 - AI's impact on creativity and work
44:06 - Writing tips and workplace culture
48:42 - Don't take criticism from people you'd never go to for advice
53:24 - Effective feedback delivery in the workplace
58:29 - Feedback culture and self-awareness in the workplace▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Listen on Spotify!
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Kathleen Maher and Tim Horan's quest for self-awareness continues. Kathleen explores biohacking, sunlight exposure, and caffeine reduction. Tim ponders how big a fine your boss will receive for sending you a WhatsApp message on the weekend.
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00:00 - Morning routines and consistency
05:43 - Morning habits and circadian rhythms
11:59 - Managing energy levels
19:14 - Goal-setting and motivation
22:50 - Self-awareness and habits for personal growth
30:36 - The right to disconnect
37:07 - The impact of technology on society
43:11 - The myth of best practices
48:24 - The importance of repetition in retaining information▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Listen on Spotify!
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Kathleen Maher and Tim Horan dive deep into personal growth and productivity. They discuss habits that can help you achieve goals and be more productive, such as prioritizing creativity, managing distractions, and consciously evolving your morning and evening routines.
Timecodes
00:00 - Personal responsibility and self-practice for achieving goals
05:06 - Morning routines and their impact on productivity
10:05 - Morning routines and creativity
15:21 - Marketing and attention vs. memory
23:54 - Attention economy, virality, and effective marketing strategies
29:33 - Creativity and the Year of the Dragon
37:37 - Work-life balance, self-care, and productivity
43:27 - Work habits, remote work, and team collaboration
48:41 - Remote work, dressing for meetings, and video calls
53:51 - Productivity, focus, and digital distractions
1:01:40 - ASAP is poison ☠️▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
DO THIS First Thing In The Morning To BRAINWASH Yourself For Success | Dr. Joe Dispenza
On The Evolution Of Creativity And Creative: With Pranav Yadav
Enhancing Work and Life – David Heinemeier Hansson
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Facebook's user numbers blow Kathleen Maher away. Tim Horan discusses why Pinterest isn't the best platform for car crashes.
00:00 - Introduction
00:17 - Tim's face scares Kat
02:40 - Why Kat likes our podcast title
04:07 - Food and alcohol consumption
05:24 - Good meetings vs. bad meetings
07:22 - Kat's client side vs. agency side experience
11:02 - Asking employees to post on LinkedIn
12:56 - Kat reviews the WeAreSocial Digital 2024 Report
13:32 - Facebook's staggering monthly active user numbers
17:50 - What are people doing online?
19:35 - AI sweatshops use writers to train Large Language Models (LLMs)
22:33 - Pinterest wants to use AI to filter out negative content
26:24 - Algorithms want us to look at car crashes
28:25 - Cute animals
29:13 - Facebook stickiness
31:04 - Why trust in the media is low
32:59 - Tim no longer understands Instagram
37:31 - Are some young people tired of TikTok?
38:12 - TikTok and other social platforms used for search
39:39 - Tim replaces his blender with the help of YouTube
42:50 - People spend 34 hours a week on TikTok
44:38 - Being kind to digital marketers
47:35 - Advertising works
48:16 - Managing your child's screen time
52:24 - Goofy YouTube thumbnails
56:03 - B2B software value propositions
58:26 - LinkedIn's poor user experience
1:05:11 - TikTok stickiness
1:06:48 - Being persistent on social media
1:08:06 - Conclusion▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
WeAreSocial Digital 2024 Report
Bill Ready (Pinterest’s CEO): why social media turned toxic and how we can fix it
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Kathleen Maher and Tim Horan want more from their existence than scrolling their lives away on their smartphones. That's tricky as they both work in digital marketing, which rewards you for making people stare at screens. So, Kathleen and Tim started this podcast to help them be mindful about what they focus on. Oh, and Tim criticizes bad AI takes while offering a better way to think about this shiny new tool 🤖