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We are getting ready for the new year so the next thing we need to do is check up on our foundations. Is there something we can improve in our mindset and messaging for 2022?
In this episode, Pam and Jane talk about the importance of mindset, which we also discuss in our episode with Anita Heidema, and messaging. Strategic planning is much more than setting up some goals, so take this opportunity to review all your foundations before the new year comes.
Today we discuss:
[01:38] Planning for success in 2022. Mindset check and limiting beliefs [07:20] Improving Marketing and Strategy. Letting your personality shine through your messaging![14:42] Training and learning for next year. Tips to organize information!Resources mentioned in this episode:
Strategic planning is the job of a CEO, but not many know how to do it. Improve your CEO skills with our assessment now!v
Take our free assessment and tell us, do you think like a CEO?
If you want to listen to a more in-depth conversation about mindset and limiting beliefs, head out to our foundational pillars episode and our interview with Anita Heidema.
Thank you for listening to this episode of Flourish+Grow to CEO! We hope this short and sweet episode has given you a solid foundation on strategic planning to help you achieve your goals.
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.
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December is just around the corner and before you even know it, we are already starting a new year. How exciting!
Right now is the perfect time to start planning strategically and setting up goals that can help you improve and maximize your income.
In this episode, Pam and Jane give us tips on what to look for when evaluating and creating a strategic plan for your business. They go over everything: what you should consider and what you should be aware of in order to get the best out of your 2022.
Today we discuss:
[01:30] Effective planning for 2022. What should you look at when planning for next year’s strategy.[05:01] Setting up realistic and ambitious goals for 2022. From vision to tactics![11:13] Your why as an entrepreneur: Why are you choosing to do this instead of anything else.Resources mentioned in this episode:
Strategic planning is the job of a CEO, but not many know how to do it. Improve your CEO skills with our assessment now!
Take our free assessment and tell us, do you think like a CEO?
Thank you for listening to this episode of Flourish+Grow to CEO! We hope this short and sweet episode has given you a solid foundation on strategic planning to help you achieve your goals.
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.
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Are you moving on too quickly from your marketing tactics or are you not moving on quickly enough? It is so easy to go from one end to the other without even noticing you are engaging in marketing sabotaging practices that are preventing you from getting the results you want!
In this episode, Pam and Jane talk about why do we fall for these marketing sabotaging practices and how to change them in order to get the most out of our marketing efforts.
Today we discuss:
[01:30] Understanding tactics and strategies to avoid marketing sabotaging practices that are getting in the way of success.
[04:17] Implementable steps to create a solid marketing strategy. Number one: setting up a vision.
[08:17] Marketing FOMO: Learn to use social media in your favor.
[14:02] One of the most common sabotaging marketing practices: Jumping into the latest trends without getting your basics in place.
Resources mentioned in this episode:
Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some useful nuggets to start implementing your strategies and getting the success you want!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.
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With a new trend coming every day and thousands of titles that claim to know the secrets to getting more leads and building up a community. it’s easy to lose sight of what needs to be done in order to bring that vision you have for your business to life.
In this episode, we are back with another amazing guest who understands the importance of having solid fundamentals and who also loves helping businesswomen with market profitability through innovation, creativity, digital marketing strategies. Today, we talk with marketing genie, Ashleigh Chanel.
Ashleigh is a world-traveling gadget addict. CEO of Make Your Mark Digital Marketing Agency and founder of Mind Yout Biz, in which she positions her clients as authorities in their industry and helps them build trust within their audiences to increase profit.
Today we discuss:
[01:23] Introduction to Ashleigh Chanel, the Marketing Genie, CEO of Make Your Mark Digital Marketing Agency, and founder of Mind Your Biz.[04:03] How to create a marketing strategy that works for small businesses and enterprises alike.[09:01] Identify your gaps and flourish. How to spot the things you need to improve in your business in order to improve your results. [14:41] How to get more leads for your business. Understand funnels and lead generation techniques that work for your business.[18:03] What makes for a perfect lead magnet.[27:13] How to build up your community efficiently.[31:09] Effective ways to gain visibility for your business.[37:45] What does a marketing system looks like for different businesses.Resources mentioned in this episode:
Find more about Marketing Genie Ashleigh Chanel on Instagram and Facebook.
Or go to her website Make Your Mark Consulting to dive deeper into what you actually need from digital marketing to get results faster.
Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips on digital marketing and how to implement solid strategies based on your foundations.
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say...
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‘Business is about going out there and making things happen!’ Have you ever heard something like this before? Because we sure have and, as women business owners, sometimes it can be a little exhausting to only lean on our masculine energy that wants to hustle and move forwards 24/7. Sometimes we need to get back to our feminine energy.
In this episode, we tap into this with Feminine Marketing coach Julie Foucht. Julie is a successful business coach who tripled her income in less than a year by learning and doing marketing like a man (Impressive!), but that made her miss the creative flow, so she found another way, the feminine way!
Julie now hosts The Art of Feminine Marketing podcast and teaches other women how to use their skills to fulfill their divine purpose.
Today we discuss:
[01:23] Introduction to Julie Foucht, who teaches us about the art of female marketing.[04:01] What is feminine marketing and how is it different from traditional marketing. A little bit of history of women in business.[11:01] How to succeed in feminine marketing without getting overwhelmed by the new trends and shiny objects. [19:50] Practical tips to finding a balance between your feminine and masculine energy to take action and check your To-do list more efficiently.[26:28] How to attract new people to your community. Transmitting your energy in your copy.[33:44] Rapid fire questions with Julie Foucht.Resources mentioned in this episode:
Find more about Feminine Marketing coach Julie Foucht on social media. Follow her on Facebook, Twitter, and Instagram.
Or go to her website Julie Foucht to find a balance between your feminine and masculine energy.
And if you want to know more about feminine marketing, go check out Julie’s podcast The Art of Feminine Marketing. It’s a delight to listen to her!
Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips about feminine marketing to start doing things your way!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post...
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Transitioning to an entrepreneurial mindset is all about finding who you are as a person and sharing it with the world. Even an engineer can take a 180° turn and become a successful entrepreneur, which is the case of our amazing guest today.
In this episode, we share mics with The Identity Archeologist Josh Zepess to dig out the truth behind personal branding and the journey to becoming a CEO.
So in a world where dreams are crushed, and souls are forgotten, Josh Zepess, The Identity Archeologist, is on a mission to ensure talented solopreneurs turn every business first impression into a second impression where the sale happens by raising their ROC or Return On Conversation.
Today we discuss:
[01:23] Introduction to The Identity Archaeologist Josh Zepess. How does an engineer become an identity archaeologist?[12:50] Why is branding a core component for success and ROC? Understanding personal branding to improve your marketing and ROC (Return On Conversation).[19:17] How to stand out in the sea of sameness? Practical tips to improve your personal branding.[30:50] Let’s define authenticity! What is authenticity and how to monetize it.[36:37] 3 goal crushing tips.[30:22] Quick questions with Josh Zepess.Resources mentioned in this episode:
Find more about ROC expert and Identity Archeologist Josh Zepess on Instagram, Facebook, and LinkedIn
You can also visit his website Josh Zepess The Identity Archeologist to discover, articulate, and monetize your personal branding.
Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips and tricks to discover and monetize your personal branding and improve ROC!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.
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After a certain age or a specific event in our lives, we start asking ourselves what’s next? Well, having gone through this many times, let us tell you that ‘next’ can and should be an exciting new chapter in your life. Today we invited intentional life coach Sallie Wagner to tell us how we can change our perception and build a life we are excited to live after what’s next.
In this episode, what’s next strategist Sallie Wagner tells us how she came to be a multipreneur by embracing and aligning the many passions of her life to turn them into successful businesses. Pam and Jane also explore Sallie’s MSG formula — Mindset, Skillset, and Get off your assets.
Today we discuss:
[01:29] Introduction to multipreneur, intentional life coach Sallie Wagner, the “What’s Next” strategist. [06:55] The three things you can do to change your mindset and start creating the life you want.[10:48] Complementing mindset with skillset. Sallie shares her experience aligning her skills and perception in her businesses. [14:50] The three major mindset shifts that allow you to pivot in order to get the life that you want.[19:13] How to get into action and off your assets to achieve the goals that are truly meaningful to you.[30:22] Quick questions with Sallie Wagner.Resources mentioned in this episode:
Find more about intentional life coach Sallie Wagner on Facebook and LinkedIn
You can also visit her website https://intentionallifecoaching.net/ to know more about her MSG strategy.
Or go to https://prosperitylearninggroup.com/ if you are interested in improving your game in the real state industry.
Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips and tricks to implement and start getting excited about what’s next for you!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to...
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Selling is the lifeblood of your business and, as such, you shouldn’t feel like it’s boring and uncomfortable. Rather, think of it as getting your work into the world. Thus, the importance of improving your sales conversations.
We like to define the process of selling as getting to know other people and exploring their needs to serve them at the highest level. And sometimes, this doesn’t really involve them buying your product.
In this episode, our sales expert Jane Garee dives more into what selling is and what is not to help us change our perception about sales conversations and become better salespersons ourselves.
Today we discuss:
[01:23] Building your sales muscle. What is selling and what isn’t? [10:24] Changing your perception of selling. Understanding the process of selling.[13:01] Myth of selling we need to debunk. #1: You don’t have to be good at closing the sale.[21:45] Myth of selling we need to debunk. #2: You don’t always have to make an offer[31:09] A sales conversation’s objective is to get to the truth.[40:11] Myth of selling we need to debunk. #3: Your client don’t care about you, they care about the benefits your services can provide.Resources mentioned in this episode:
To complement all of Jane’s tips to improve sales conversations, we encourage you to listen to episode 25, where we talk about the importance of focusing on outcomes instead of deliverables.
This will help you create a solid selling strategy that leaves you and the people you are selling happier.
If you want to know more about how to improve your selling conversations, head over to Showstopping Sales. Jane has some great resources there!
Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has changed your perception of selling, and that you can start having richer, funnier, and valuable selling conversations from now on!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.
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You’ve got the experience and the ideas, and now, it is time to write them!
Many business owners wish to become bestselling authors, but the amount of work that takes to make this project a reality can be overwhelming without the proper guidance.
In this episode, we invited bestselling author and publisher Jyotsna Ramachandran to tell us how can we can turn our books into bestsellers on Amazon. Pam and Jane ask everything you want to know about self-publishing and monetizing your book successfully.
If you have a lot of knowledge to share that can sure fill out pages, then this is the episode for you!
Today we discuss:
[01:30] Introduction to bestselling book author and publisher, Jyotsna Ramachandran. [03:11] How to choose the perfect topic for your book. Jyotsna explains her Topic Selection Framework[08:16] Strategies to start and actually finish writing your book. How to keep yourself motivated.[13:17] What does it mean to be an Amazon Bestseller? How do Amazon’s charts work.[16:29] Self-publishing the right way. How to manage the project to get your book to look like a New York Times Bestseller.[20:47] Common mistakes authors make when self-publishing.[24:47] How does publishing a book can help you grow your business. Strategies to turning your book into a lead generation tool.[28:56] How to turn self-publishing projects into speaking gigs to leverage your book.[32:54] Monetizing your book. What are the income streams available for self-publishing authors.Resources mentioned in this episode:
Find more about Jyotsna on her social media or go to her website happyselfpublishing.com.
You can also schedule a book strategy call with her and her team to get your book project going!
And, if you don’t yet have a concrete plan settled and writing a book is more of a distant idea, you can join her Facebook group, Happy Authors Tribe. Jyotsna offers live boot camps and great content that will help you find your next bestselling book idea.
Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you more confidence to put your ideas out there and start self-publishing!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on
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SEO, SEM, keywords, online authority are all confusing concepts to wrap our heads around the first time we hear them, believe us, we know. This is why we invited a specialist in the area to teach us how search engine optimization works and how you can scale your business by improving it.
In this episode, Pam and Jane share mics with SEO and SEM expert Eric Seropyan from This is My South Bay. Eric specializes in both international and hyper-local SEO, helping founders, entrepreneurs, business leaders, and small business owners understand online optimization and implement effective strategies to increase conversion.
Today we discuss:
[01:23] Introduction to SEO and SEM expert Eric Seropyan.[03:07] What is Search Engine Optimization (SEO). An easy-to-understand explanation and introduction to SEO. [04:59] What are keywords and how do they work. Understanding keyword traffic and ranking.[10:58] The importance of SEO to copywriting and content creation.[15:22] What is the difference between SEO and SEM and how to build up an online presence. Is it expensive?[32:51] Meta tags and meta descriptions. Where are they and how to optimize them.[22:29] Using backlinks and directories to build credibility on Google. [27:14] How to get good links to increase authority ranking.Resources mentioned in this episode:
Find more about Eric Seropyan on his website. You can even get a free consultation to go over your SEO strategy with him by clicking on the Book Now button
Some SEO tools we mentioned and use:
Yoast SEO - A great tool that tells you what to improve in your content to make it SEO-friendly and more captivating to your audience.
SEMrush - An online visibility management platform that helps you find the most effective keywords for your business, run competitor analysis, rank tracking, and more.Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has served as an introduction to SEO and SEM and it has helped you determine what to improve in your strategy today.
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on
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Have you ever said to yourself “I’ll start my diet on Monday!”? Because we sure have, but life always seems to get in the way, right? Well, not anymore, lady boss!
Today we have a very special guest with us to tell us how we can set and achieve our health goals while also staying focused on growing our business.
In this episode, we welcome Adam Walsh, health coach from The Lean Professionals.
Adam has focused on helping women entrepreneurs to rethink what exercise and health mean to them, in order to enjoy training and adapting healthy habits into their personal routines. This time, Pam and Jane get interesting insights and tips for everyone to start applying today.
Today we discuss:
[01:24] Introduction to health coach Adam Walsh.[04:30] Why focusing on women entrepreneurs? Adam’s unique approach to health. [10:59] Mindset shifts to turn exercise into a healthy addiction. Applying a growth mindset to achieve your health goals.[20:59] How do we set realistic health goals[25:51] What can a mind shift do for you? Jane shares her experience getting into training.[32:51] How to get started. Tips to get to the point of changing your mindset.Resources mentioned in this episode:
You can follow Adam Walsh on social media. He’s on Facebook, Instagram, and Twitter!
You can also join The Lean Professionals Facebook Group, Adam’s supporting community of entrepreneurs, to get more tips and exercise routines to get you started.
Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you more perspective on what it is to be healthy and it has motivated you to take that first step towards achieving your health goals.
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and
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Often a good picture can say more about your business than all the copy in the world. Most business owners forget about the impact that graphics and pictures make to help your business look more professional.
In this episode, we have commercial photographer Gaby Deimeke with us to tell us what makes for a good photograph and what should we be looking for in a shoot to make our pictures look more professional.
Gaby Deimeke is a professional photographer based in Boston, graduated from Webster University in St. Louis. She has a wide range of professional experience in 26 countries and her favorite style is portraiture photography. There’s no one better than her to chat with us today!
Today we discuss:
[01:28] Introduction to commercial photographer Gaby Deimeke[04:17] The Bad-ass Women Series. A series of portraits of female entrepreneurs in New York City.[06:55] How to find the right for you photographer? Tips from a professional photographer to find a perfect photographer for your brand.[09:00] The importance of visual elements for your brand.[12:37] How to take great photographs for your business. Tips for at-home and professional photoshoots. [19:58] How does Gaby make people feel comfortable.Resources mentioned in this episode:
Find out more about Gaby Deimeke here and follow her on her social media channels. Gaby is on YouTube, Facebook, Instagram, Twitter, and Pinterest!
You can also get her free posing guide to put into practice and take the best pictures!
Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. So, do you think like a CEO?
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some great ideas to take your pictures to the next level!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram,
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What is branding but a well-crafted message aimed at your ideal client? Keeping your business message consistent and congruent is such an important part of sales and marketing efforts. And It goes on to being authentic and connect with your customers in a way they can relate to.
In this episode, Jane starts off by telling us the importance of being thoughtful about our company’s touchpoints and even about how we present ourselves to others. On the other hand, Pam shares her thoughts on language and branding on inbound marketing strategies.
Today we discuss:
[01:28] Continuity and congruency in your brand. Why is it important?[03:19] How to align your language across all of your touchpoints and why is it important. [12:54] Language for inbound marketing. Crafting a language that pulls people in.Resources mentioned in this episode:
Being a CEO also means being the creative lead of the business and getting the language right is a huge part of sales and marketing efforts. With this free assessment, you can find if you are in the mindset of a flourishing CEO.
So, do you think like a CEO?
Take our free assessment now and find it out!
And we also have something else that can help you write the perfect messages to your target! Our client avatar workbook!
Download our client avatar workbook here and start targeting your messages to the right customers. What are you waiting for?
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think more about your language and put into practice some of our ideas to improve it!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
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Information overload is one of the most common issues CEO’s face. We tend to get our hands so busy with small tasks that we forget to take care of those activities that actually move the business forward.
This episode focuses on getting a clear strategy and following it to achieve our business goals. Pam provides some help with this by sharing some tips on creating and following a strategy to generate revenue and Jane tells us how to think and plan for the long run.
Today we discuss:
[01:28] What is the real solution to information overload.[03:12] What traps you should avoid to move your business forward and the importance of having a strategy.[09:40] How to plan and create strategies for a long-term run.[13:08] How to prioritize your tasks according to Perry Marshall.[17:57] When is a good time to outsource.Resources mentioned in this episode:
Do you think like a CEO?
Part of your job as a CEO is to build strategies and make sure you and your team are following them to generate revenue. But how? With this course, you’ll have all the secrets to being a CEO.
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you rethink your strategies and review your business in order to flourish and grow.
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
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If you had a time machine and could go back to the moment right when you started your business, what would you do?
Pam and Jane asked themselves this question and in this episode, they answer it while also giving some advice on taking the first steps in your business and make it grow faster and easier.
Today we discuss:
[01:29] What would Pam and Jane do differently if they had to star over their businesses. [02:06] Focusing on one revenue-generating idea and getting people who are implementers.[05:25] Putting systems and processes in place as you work on them.[8:45] Getting over one’s ego and going out there. [12:16] Start and nurture your email list.[16:12] Outsourcing and getting a virtual assistant.[20:07] Picking up a nicheResources mentioned in this episode:
Do you think like a CEO?
Building a successful business starts with a million-dollar idea and the CEO mindset. That’s why we developed a course to give you all the secrets to being a CEO.
Take our free assessment now and find it out!
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you rethink your strategies and review your business in order to flourish and grow.
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
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Why should people buy what you sell? We know you have an amazing product and everyone should be able to see it, but people don’t buy just for the product, they do it because of the outcome.
Engaging emotionally with your customer by showing them the transformation or the outcome they will get from buying your product is what really sells. This is why, in this episode, Pam and Jane explain how to differentiate deliverables from outcomes to use the latter to sell.
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Today we discuss:
[01:28] The importance of focusing on deliverables.[02:31] What is a deliverable and how are they different from benefits.[06:38] Why do people buy what they buy? Keeping outcome in mind when selling[16:20] How to succeed at a sales conversation. Getting the right client to your product.[21:27] How to identify the benefits of your product.Resources mentioned in this episode:
In this episode, we highlighted the importance of getting to know your client and their needs. If you still don’t know where to start or you would just like to refresh and expand your audience, we have created a very easy-to-follow workbook to help you better outline your client.
Get the Client Avatar Workbook here for free!
Your client avatar is one of the many decisions you have to make when you are taking the role of CEO. Do you think like a CEO?
Our goal is to help you prepare for the rewarding work of becoming the CEO of your own successful and profitable business, so are you ready to do this?
Take our free assessment now and find it out!
This is the first step to getting that wanted freedom! Take the assessment and tell us, do you think like a CEO?
Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think about the many benefits of your product and put them to service to all of your clients out there.
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
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Business growth is less about the administrative part and more about connecting to others, and, that’s right, building a community.
Communities are the cornerstone of every small business and when they are solid and impactful, they can help you reach more people with less effort, as well as create spaces where community members feel close to each other and can create a network between them, just like our amazing Facebook group!
In this episode, Pam tells us why vulnerability works to fulfill business needs, and Jane shares some of her experience using vulnerability to create engaging storytelling.
Today we discuss:
[01:29] The three main components to building a community [02:00] Vulnerability and business needs. How to be more human to connect with your audience.[19:30] Jane shares a great example of vulnerability and storytelling.[25:05] Exercises to build up a more personal tone for your posts.[27:37] Why vulnerability helps to grow a community.Resources mentioned in this episode:
One of our main references for this episode is writer and Houston University professor, Brené Brown. We took some knowledge from her books and TED Talk that you can find right below:
TED Talk:
The Power of Vulnerability. Watch it here.Books:
Daring Greatly: How the Courage to be Vulnerable. Find it here.The Gifts of Imperfection. Find it here.Vulnerability is closely related to mindset and the best CEOs know this very well, so Do you think like a CEO?
Our goal is to help you prepare for the hard work that is scaling your business, and this episode is all about that! Are you ready to do this?
Take our free assessment now and find it out!
We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO?
Thank you for listening to this episode of Flourish+Grow to CEO! We hope you’ve taken note of all of these metrics into account and you are able to check some goals in your half-year review. You are doing amazing!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi?...
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Growing and scaling your business. Oftentimes people think of these two as one process that happens simultaneously, but the reality is that they are separate objectives and you should create different strategies to achieve them, and, of course, track them!
In this episode, Pam and Jane offer an overview of our seven amazing pillars and the metrics you need to focus on in order to evaluate what is working and what is not in your business. They also talk about the difference between growth and scalability in a business and how to plan a strategy for each one of them.
Today we discuss:
[01:28] What’s the difference between growing and scaling a business? [03:14] Should you focus on growth or scalability? Pam and Jane give you some tips to find that out based on your fundamental pillars.[03:30] Mindset to grow or scale your business.[06:51] Vision and growth strategy.[07:53] The importance of good messaging and branding[09:06] Marketing metrics to be aware of on email campaigns and websites.[17:10] Sales metrics you should look at to grow your business.[21:28] Operations and internal metrics for productivity.Resources mentioned in this episode:
Make sure to craft messages that resonate with your audience.
Get out Client Avatar Workbook for free here!
POP QUIZ! One question:
Do you think like a CEO?
Our goal is to help you prepare for the hard work that is scaling your business, and this episode is all about that! Are you ready to do this?
Take our free assessment now and find it out!
We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO?
Thank you for listing to this episode of Flourish+Grow to CEO! We hope you’ve taken note of all of these metrics into account and you are able to check some goals in your half-year review. You are doing amazing!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
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Today’s episode is all about simplicity in all aspects of life, so we brought an expert in the field to expand on this subject. In this episode, we welcome Sara Torpey, business coach, life teacher, and CEO of Torpey Coaching.
Sara has 20 years of experience coaching business owners and educators in 1-on-1 sessions where she uses her superpower to simplify any process, improving systems and helping businesses to thrive.
Pam, Jane, and Sara talk about what simplicity really is and why is this concept important when you want to build a successful business.
Today we discuss:
[01:29] Introduction: Get to know Sarah Torpey from Torpey Coaching.[09:42] How does Sarah Torey define simplicity in terms of business and living. [12:26] How to choose when you have multiple goals to achieve. Can you really pursue multiple goals at a time?[15:34] Managing the internal struggle of personal wellbeing and professional success. What happens when you prioritize things other than your business[20:40] What is the biggest challenge to finding simplicity in the modern world.[31:09] 3 things to start implementing simplicity in your life.Resources mentioned in this episode:
POP QUIZ! But there’s only one question: Do you think like a CEO?
Our goal is to help you prepare for the hard work that is scaling your business to a point where it is sustainable and profitable, but are you ready for this?
Take our free assessment now and find it out!
We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO?
Thank you for listing to this episode of Flourish+Grow to CEO! We hope you’ve gotten some ideas on how to make life and work easier for you because making a living should not cost you your life!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
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We live in the era of engagement and content marketing has been growing in importance over the years, so today we focus on online content and how to create content that is engaging, thoughtful, and polarizing enough to attract and move your audience.
Pam and Jane share with us their thoughts on online interactions and how to make them more humane using content. Pam takes a look at the content sensitivity and gives is a systematic approach to brainstorming content ideas and Jane explores monetization, and some useful copywriting tips she has picked up in her career.
Today we discuss:
[01:29] Why do you need to start creating content.[02:46] How to get ideas for content that fits perfectly with your brand.[16:20] Keep your content consistent. Find a type of content that works for you and you are able to post consistently.[19:33] Repurposing content, another way of making content without having to actually create it from scratch.[21:52] How to monetize your content.[25:42] Topic sensitivity. How to create content that is polarizing without being offensive.[29:58] Writing tricks from Jane, our amazing copywriting expert.Resources mentioned in this episode:
Flourish+Grow to CEO is all about helping you get out of the solopreneur and gig-master role and step into the CEO’s shoes to grow your business. So we wonder, do you think like a CEO?
Join our course Think like a CEO course now and start flourishing
Click here to sign up
Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode has given you everything you need to start creating engaging content and taking full advantage of it!
Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!
Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
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