エピソード
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Foreword: This is a book for the founders and leadership teams of start-up and scale-up companies
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Chapter 1: How to prevent your rocket falling from the sky
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Chapter 2: The hard business case for brand
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Chapter 3: What is a brand?
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Chapter 4: The commercial power of emotional connection
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Chapter 5: How to design a great brand
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Chapter 6: Brand-building at different life stages
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Chapter 7: How to build a great brand
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Afterword
