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Revenue. Profitability. Payback Window. Lifetime Value. The list goes on and on what leaders of brands should be tracking. In this episode J.D. and Jonny talk to Taylor Holiday, a Co-Founder and CEO of Common Thread Collective, an eCommerce growth agency that exists to help brands properly scale and organize metric chaos.
How Taylor navigated his career into founding CTC, and what has got the group to where it is todayWhat he thinks makes a Good Company and how they built that internally and externallyAn eCommerce metric masterclassHow to bring back iconic sports brands of yesteryearA Q4 Holidays predication for all to hear
We tackle:
How Taylor helped navigate the brand from a sleep product to a sleep missionWe wrap up the episode with a roundup of all the movements and news in the greater commerce industry.
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Good Company does not sleep, until now. In this episode J.D. and Jonny talk to Alexandra Zatarain, a Co-Founder of Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.
We tackle:
How she helped navigate the brand from a sleep product to a sleep missionWhat she thinks makes a Good Company and how they built an authentic purpose-driven forceHer ideas on how to get sleep fitness onto planes and into space (cc: Elon Musk)Determining if Steve Aoki is an Eight Sleep influencerThe ongoing brand dilemma of standing out vs. fitting inWe wrap up the episode with a roundup of all the movements and news in the greater commerce industry.
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Good Company gets social. In this episode J.D. and Jonathan talk to Savannah Sanchez, a paid social expert with a proven track record of helping eCommerce brands profitably acquire customers through media buying + ad creative production. We tackle:
How Savannah progressed into the niche expert for her industriesWhat she thinks makes a Good Company and looks for in her partnershipsThe worst rock climbing ads possibleThe Snapchat landscape and brands need for itWe wrap up the episode with a roundup of all the movements and news in the greater commerce industry.
To improve your social status learn more about Savannah's work and expertise here: http://thesocialsavannah.com/
And claim $1000 in free Snapchat ad credit using Savannah’s link: http://bit.ly/1000snapchat #snapambassador -
Good Company evolves. In this episode J.D. and Jonny talk to Nik Sharma, CEO of Sharma Brands and advisor to some of the fastest-growing brands in commerce. We tackle:
How Nik went from celebrity marketer to eCommerce growth wizardWhat he thinks makes a Good Company and looks for in his partnershipsThe 2020 BRAND DRAFTNo seriously, we had a live draft of commerce brandsWe wrap up the episode with a roundup of all the movements and news in the greater commerce industry.
Bon voyage.
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In Good Company's second (and first full-length) episode J.D. and Jonathan sit down and talk shop on the following:
Purpose and goals of the podcastWhat makes a 'Good Company'?How we can retain our mothers as subscribersSettlers of Catan strategyWe wrap up the episode with a roundup of all the movements and news in the greater commerce industry.
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We are introducing 'Good Company', Yaguara’s first podcast.
Yaguara’s mission is to make working towards goals, working with data, and simply work in general more meaningful to every company and team we come in contact with. So we are using this show as a place to expound on that mission in audio format.
