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Happy holidays! Good Revenue is off this week, so we're bringing you one of our favorite episodes from 2024.
Thought leadership is additive, newsworthy, and educational. It teaches your audience something they didn’t know. It challenges the status quo. And it helps your audience achieve a goal or get better at something they care about.
It’s built on your expertise, but it’s not about you. It unveils opportunities for customers, but it’s not transactional. It builds trust. That’s why it’s an incredibly powerful tool in go-to-market, when done well.
Data-driven thought leadership is pivotal in building a robust sales pipeline and generating substantial revenue. This episode explores the significance of thought leadership, distinct from other content types such as transactional and educational content. Data from companies like Gartner, Korn Ferry, and others are presented to illustrate how buyer preferences and behaviors have shifted, revealing the diminishing effectiveness of conventional sales approaches and the unrelenting desire of customers to self-serve the buyer journey.
Host Neeta Bidwai unpacks a comprehensive framework for crafting and executing successful thought leadership strategies, emphasizing crucial factors like identifying the right target audience, ensuring uniqueness, and delivering value. She underscores the importance of delivering non-obvious, data-backed insights that serve customers' needs. The episode concludes by presenting metrics and key performance indicators (KPIs), underscoring the necessity for innovative approaches in content development, distribution, and measurement, especially in today’s competitive and noisy market, in order to build trust and drive revenue growth.
Highlights:
00:34 Defining Thought Leadership
01:42 Types of Content: Transactional, Educational, and Thought Leadership
05:04 The Importance of Thought Leadership in Competitive Markets
07:04 Data Supporting Thought Leadership
15:46 Framework for Building Thought Leadership
22:01 Executing Your Thought Leadership Strategy
35:19 KPIs and Measuring Success
41:02 Conclusion and Final Thoughts
Resources:
https://dfnstrategy.com/buyerjourney
https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report
https://meetkickstand.com/wp-content/uploads/2023/11/Kickstand-Content-to-Conversion-EBook.pdf
https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763
https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Tina Brown, President and COO of Overland-Tandberg, is an expert in technology manufacturing, cybersecurity, and mergers and acquisitions.
Tina discusses global trends in tech manufacturing, effective management of business-critical assets, and global supply chain complexity. She shares what it took to pivot and rebuild the business after Overland-Tandberg lost 50% of revenue in just one quarter during the pandemic. When it comes to M&A, Tina emphasizes the importance of culture and customer focus in successful deals, and offers insights into effective deal integration as well as talent acquisition and development. Tina also touches on her board service, detailing how diverse and global perspectives have helped her organizations navigate complex business challenges.
Highlights:
00:21 Global Manufacturing Trends
00:48 Cybersecurity and Third-Party Risks
03:12 Supply Chain Challenges and Solutions
04:24 Talent and Workforce Development
06:22 Pandemic Impact and Business Pivot
12:23 Mergers and Acquisitions Insights
23:31 Board Service and Leadership
30:19 High Performance Organizations
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Where to find Tina:
https://www.linkedin.com/in/tinarogersbrown/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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In the second half of an insightful interview with Michael Frankel of Trajectory Capital, the discussion focuses on the impact of current market conditions on M&A strategies for large corporations and private equity firms. Michael discusses how businesses are balancing opportunities and risks, especially with disruptive technologies like AI. He explores the dynamics between growth by IP versus revenue, the influence of regulatory changes, and the evolving role of private equity in mid-market deals. The conversation highlights the importance of value creation and strategic decision-making in an uncertain economic environment, offering a nuanced perspective on the future of mergers and acquisitions.
Highlights:
00:13 Market Impact on Strategics
01:04 M&A Strategies and Industry Sectors
01:55 AI and Technology Investments
06:42 Antitrust and Regulation Effects
11:23 Middle Market Dynamics
19:25 Value Creation in PE and VC
28:19 Final Thoughts and Conclusion
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Where to find Michael:
https://www.linkedin.com/in/frankelmichael/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Michael Frankel, founder and managing partner of Trajectory Capital, returns to Good Revenue to discuss the current state of M&A and predictions for 2025 in the first half of a 2-part episode.
Michael shares his thoughts on the economic uncertainties brought about by political changes, global instability, and new technologies like AI. He highlights the challenges in making accurate predictions and the importance of adaptability and creativity in business strategy. Michael also dives into the impact of inflation, interest rates, and emerging trends in healthcare and technology on the M&A market. The conversation covers the psychology of deal-making, the implications of massive capital sitting on the sidelines, and the need for specific use cases for new technologies to drive real value.
Highlights:
00:30 Current Global and Economic Climate
03:04 Technological Advancements and AI
05:42 Healthcare and Biotech Innovations
11:03 Valuations and Market Predictions
13:43 Impact of Interest Rates and Trade Wars
18:37 Capital Allocation and Market Psychology
24:00 Conclusion of Part 1
Resources:
https://podcasts.apple.com/us/podcast/24-mastering-m-a-with-michael-frankel-trajectory/id1707461473?i=1000648176675
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Where to find Michael:
https://www.linkedin.com/in/frankelmichael/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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This episode of Good Revenue, hosted by Neeta Bidwai, is the third installment of our special series focusing on the characteristics that differentiate high performance organizations from average performers.
Topics include the importance of customer centricity, listening to employees, fostering a culture of learning, leveraging diverse talent, clear communication, and effective implementation of initiatives. Real-world examples from HP, IBM, Delta Airlines, and others highlight the practical applications of these high-performance strategies.
Highlights:
00:14 Insights from Todd Horvitz
02:54 Strategies from Jim Stevenson
05:09 Data-Driven Success with Regina García Cuéllar
06:39 Alignment and Vision with Ashton Belk
07:56 Implementation Insights from Joyce Chung
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Host Neeta Bidwai explores the pivotal role of emotions in human decision making. Building on our previous discussions around willingness to pay and pricing power, this episode highlights the significant influence of emotions across various fields. From consumer behavior to finance, politics, and healthcare, peer-reviewed studies demonstrate how emotions shape our decisions more than we might realize. Understanding the dual nature of emotional influence, the practical applications in real-world scenarios, and strategies to harness emotional awareness provides better decision-making outcomes.
Highlights:
00:00 Introduction to Emotions in Decision Making
00:25 The Universality and Speed of Emotions
01:28 Emotions as Decision-Making Tools
01:43 Recap of Key Emotional Influences
02:30 Impact of Emotions on Information Processing
03:04 Dual Nature of Emotional Influence
04:07 Emotions and Decision-Making Patterns
04:52 Practical Applications Across Industries
05:06 Consumer Behavior and Emotional Responses
05:41 Emotions in B2B and Other Industries
07:51 Strategies for Better Decision Making
08:55 Conclusion: Leveraging Emotional Awareness
10:14 Final Thoughts and Farewell
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Jazz Samra is the Head of Innovation & Strategic Partnerships at Wells Fargo.
Jazz shares her insights on global trends shaping financial services, collaborative banking, generational wealth transfer, the role of generative AI, and the importance of financial literacy. She discusses the principles of fostering innovation in a large organization like Wells Fargo, including optimal executive sponsorship, founder mindset, and customer-focused approaches. The episode explores the dynamic interplay between fintech and traditional financial institutions and the strategies for operationalizing and scaling innovation. Jazz also highlights her passion for promoting women in tech and the significance of mentorship, allyship, and sponsorship.
Highlights:
00:00 Introduction and Guest Welcome
00:47 Global Trends in Financial Services
02:39 Innovation at Wells Fargo
05:53 The Middle Path to Innovation
12:54 Operationalizing Innovation
14:00 Measuring Innovation Success
19:35 Diversity, Equity, and Inclusion
21:34 Advice for Startups
23:24 Personal Insights and Career Advice
26:42 Conclusion and Final Thoughts
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Where to find Jazz:
https://www.linkedin.com/in/jazzsamra/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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In this special U.S. Election Day episode of Good Revenue, we revisit one of our most popular episodes, diving deep into why traditional lead generation strategies often fall short for many organizations. The discussion is led with passion and backed by data, aiming to inspire conversations among CFOs, CEOs, and board members about building more efficient and customer-friendly business models. Key topics include the complexities of customer acquisition, the inefficiencies of traditional lead gen frameworks, and the shift towards more customer-centric approaches. Thought leadership, trust-building, and adapting KPIs to better serve your audience are emphasized as crucial steps for modernizing go-to-market strategies. Tune in for actionable insights on navigating today's challenging and crowded markets.
Highlights:
00:00 Introduction and Context
00:58 Challenges in Traditional Lead Generation
02:45 Defining Lead Generation and Demand Generation
03:43 Popular Lead Generation Frameworks
05:22 The Salesforce Model and Its Impact
08:03 Issues with Current Lead Generation Assumptions
09:40 Consequences of Ineffective Lead Generation
14:23 Changing Buyer Behavior and Sales Challenges
26:51 Strategies for Effective Go-to-Market Models
29:09 Validating and Segmenting Your Market
34:45 Building Trust Through Thought Leadership
40:12 Adapting Business Goals and Metrics
42:33 Conclusion and Final Thoughts
Resources:
Slides
Youtube video
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Host Neeta Bidwai unpacks the science behind effective messaging, and its critical role in influencing customer perceptions and willingness to pay. She discusses the importance of data-driven messaging, emotional engagement, framing, laddering, narrative storytelling, and language choice. Neeta highlights key studies and research that underscore the effectiveness of these strategies in B2B and consumer markets. The episode includes practical tips for crafting compelling messages that enhance brand value and pricing power, as well as an effective approach to testing and delivering customer-insights focused messages for maximum impact.
Highlights:
00:36 The Importance of Messaging in Pricing
02:32 Common Messaging Pitfalls
04:14 The Science Behind Messaging
07:35 Applying Messaging Science
07:47 Framing: Shaping Perceptions
11:01 Laddering: Connecting Features to Emotions
13:49 The Power of Narrative
16:00 Language: The Right Words Matter
19:13 Testing and Refining Messages
20:23 Delivering Your Message
21:54 Conclusion and Key Takeaways
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Luke Cooper, General Partner at Latimer Ventures, shares his inspiring story of resilience, entrepreneurship, and community impact.
Growing up in poverty in Bridgeport, Connecticut, Luke has transformed into a successful founder and investor, guiding others through the challenges and opportunities in the world of startups. He reflects on how his early life experiences shaped his approach to risk-taking, value creation, and mental health. Transitioning from an M&A lawyer to a successful entrepreneur, Luke founded a cybersecurity startup that achieved significant returns by focusing on exit strategies from the start — unusual for many venture-backed firms. He emphasizes the role of skepticism in business and highlights the challenges faced by black and brown founders, advocating for a human-centric approach to venture capital. Key topics include the evolving market post-COVID-19, balancing economic mobility with realistic returns, and leveraging diverse perspectives as strengths in high-performing companies. This episode provides practical insights into navigating today's investment landscape by emphasizing adaptability, and aligning investor and founder values.
Highlights:
00:44 Luke's Origin Story
03:21 The Journey to Entrepreneurship
11:49 Building and Selling a Cybersecurity Company
16:56 Insights on Risk and Growth
17:45 The Importance of Exit Strategy
23:33 The Challenges of Multi-Tasking in Startups
24:13 Focusing on Customer Needs
25:21 Transition to Investor Insights
25:43 Critique of Traditional Venture Capital
28:45 Innovative Fund Management Strategies
31:44 Navigating the LP Landscape
33:27 Realistic Investment Returns
37:16 Operationalizing M&A in Fund Management
40:45 Current Market Concerns and Future Outlook
43:39 The Importance of Culture in High-Performance Companies
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Where to find Luke:
https://www.linkedin.com/in/lukecooperbaltimore/
https://www.latimer.vc/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Mike Maynard, the CEO of Napier Group, a UK-based PR and marketing firm, shares his experience in M&A and crisis communications, including his own acquisitions record.
Mike discusses effective M&A strategies, integrating processes and cultures, and the pivotal role of marketing and communications in successful mergers in B2B tech companies. The conversation highlights the importance of client retention, customer-centric approaches during acquisitions, and the value of transparent communication. Mike shares valuable lessons from brand integrations and real-life B2B crisis management, emphasizing brand authenticity, customer trust, and adaptability in driving business success.
Highlights:
00:39 Mike's M&A Journey
02:37 Client Retention and Business Growth
03:44 Lessons from M&A Experiences
05:28 Integration Planning and Execution
07:47 Brand Management in Acquisitions
12:18 Case Studies: Microchip's Acquisitions
15:33 Customer Focus in Acquisitions
17:07 The Role of CFOs in M&A
17:40 Cultural and Financial Success in M&A
19:23 Brand Equity and Reputation Management
20:34 Navigating B2B Crises
23:42 Export Controls and Tech Companies
26:13 Effective Crisis Communication
30:15 The Self-Directed Buyer Journey
34:20 High Performance Organizations
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Where to find Mike:
https://www.linkedin.com/in/mikemaynard/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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This episode of Good Revenue, hosted by Neeta Bidwai, is the second installment of our special series focusing on the characteristics that differentiate high performance organizations from average performers.
Topics include the importance of being outcome-oriented rather than just focusing on output, fostering a growth mindset with openness and flexibility, the significance of an ethical and data-driven approach, empowering employees, maintaining a strong company culture and vision, understanding customer needs, and having diverse expertise in leadership.
Highlights:
00:17 Chris Jones on Product Alignment and Outcomes
02:53 Shinyoung Park on Growth Mindset
05:00 Matt Moscardi on Embracing Criticism and Metrics
06:34 Jina Kim on Employee Empowerment
07:04 Greg Stein on Culture and Vision
08:26 Michele Maguire on Knowing Your Customer
09:12 Heather Spilsbury on Board Expertise
10:46 Jennifer Krusius on Customer Feedback and Data
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://www.goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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J Li is a partner at Prototype Thinking Labs and a champion of a road-tested approach to product development and problem solving. The episode covers the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterative testing. J Li emphasizes the importance of addressing the neglected early stages of product development, the significance of understanding the 'tango' or core interaction in testing, and shares examples like the 'Uber for dogs' app and a scalable HVAC software project. The conversation also highlights the distinction between early-stage and high-confidence experiments, and how the lab helps businesses mitigate risk by validating crucial elements early on.
Highlights:
00:31 Understanding Prototype Thinking
03:07 The Confidence Metric
05:38 Stages of Product Development
10:00 Case Study: Uber for Dogs
16:12 Case Study: BannerTech's HVAC Solution
20:53 Building Together: The Power of Listening
21:08 Unexpected Sales from User Tests
21:47 Challenges in Technician Testing
22:16 Creative Solutions for Technician Feedback
24:41 Redesigning the Technician App
25:08 Insights and Outcomes
25:32 Approaching User Testing
27:44 The Value of Enterprise User Testing
30:29 Critique of Landing Page and AB Testing
34:31 The Importance of Understanding Users
37:44 Practical Advice for User Testing
38:49 Final Thoughts and High Performance Insights
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Where to find J:
https://www.linkedin.com/in/jfanli/
https://prototypethinking.io/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Host Neeta Bidwai breaks down how permission structures are vital in shaping public opinion and facilitating behavioral changes necessary for adopting new business models, strategies, and products. Examples include cloud computing, mobile payments, subscription models, sustainable products, telehealth, and electric vehicles. The episode explores the theory of cognitive dissonance and how it relates to permission structures, providing historical political examples and numerous business-related case studies. Practical techniques are discussed as tools for creating ethical and effective permission structures.
Highlights:
00:00 Introduction to Permission Structures
01:28 Understanding the Theory Behind Permission Structures
01:50 Political Examples of Permission Structures
03:16 Business Applications of Permission Structures
06:10 Internal Organizational Changes and Permission Structures
07:57 Techniques for Creating Ethical Permission Structures
12:27 Conclusion and Final Thoughts
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Joyce Cacho is a global expert in supply chain, financials, and risk management, and an experienced member of both public and private company boards.
Joyce is a sought-after figure for driving growth in complex environments, and she emphasizes the importance of questioning assumptions and leveraging key indicators to foster business growth. She stresses the necessity of balancing short-term needs with long-term vision and the role of intentionality and discernment in strategic decision-making. The conversation also touches on the importance of aligning company policies with financial statements and the economic value of diverse perspectives in operations and board service. Joyce provides insights into effective governance, board oversight, and the critical role of boards in successful M&A strategies and in achieving sustainable growth.
Highlights:
01:31 Embracing Complexity and Growth Indicators
04:22 Intentionality in Business Strategy
07:29 Aligning Policy with Financial Statements
19:31 The Importance of Diverse Perspectives
25:12 Board Service and Governance
29:06 M&A Strategy and Board Oversight
33:41 The Role of AI in Business
37:52 High Performance Companies
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Where to find Joyce:
https://www.linkedin.com/in/joycecacho/
themarque.com/profile/joyce-cacho
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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John Driver is the inspiring CEO of Lynx Technology, the board chair of 50/50 Women on Boards, and a champion for mission-driven corporate service.
John shares his experience acquiring Lynx from an international parent corporation while serving as its COO. John details the process, the challenges faced, and the ultimate success of the acquisition. He also discusses his extensive board service, including his roles on public company and nonprofit boards, and highlights the importance of diverse perspectives in optimizing value creation and corporate governance. John provides valuable advice for entrepreneurs and executives on leadership, resilience, and making the most of unexpected opportunities.
Highlights:
00:19 The Origin Story of Lynx Technology
01:37 The Process of Selling the Company
03:23 Considering Becoming the CEO
05:43 Securing the Acquisition
09:18 Navigating International Challenges
18:05 Board Service and Leadership Insights
21:51 The Importance of Diversity and Inclusion
22:23 The Economic Value of Diverse Perspectives
23:13 Innovation and Creativity Through Diversity
23:42 Better Decision Making with Diverse Teams
24:23 Increased Market Reach and Employee Performance
25:23 Enhanced Reputation and Risk Management
27:05 Real-World Example: The McDonald's Happy Meal Problem
29:17 Choosing Mission-Oriented Board Positions
32:41 Mentoring and Promoting Board Diversity
39:52 Finding Diamonds in the Rough
41:52 The Power of Belief and Culture in Organizations
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Where to find John:
https://www.linkedin.com/in/johndriver/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights studies under her belt.
Joyce discusses her journey from advertising to brand strategy and growth, emphasizing the importance of storytelling and consumer insights. She highlights the challenges practitioners face in aligning data with business outcomes, and the significance of engaging with the right stakeholders. The conversation explores the evolving role of brand equity, its impact on business valuation, and the necessity of brand consistency. Joyce shares insightful examples from her work with major brands like Apple, Nike, and Salesforce, illustrating how foundational consumer insights can drive innovation and brand positioning. She also underscores the critical role of leadership in successfully implementing brand strategies and transformations.
Highlights:
02:34 The Importance of Insights in Business
05:27 Consumer Insights and Product Development
08:51 Brand and Intangible Assets
13:55 Case Studies: EcoSense and Nike
25:25 The Role of Brand Voice
30:00 High Performance Companies
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Where to find Joyce:
https://www.linkedin.com/in/joycechung1/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Dexter Hardy, founder of Ntegral, breaks down his transformative pivot from a services business to a highly successful product company during the COVID-19 pandemic.
Dexter shares how Ntegral leveraged the global reach of a hyperscaler platform (Microsoft Azure) to transform the business model from in-person consulting to scalable dev ops software solutions. He discusses focusing on product innovation, branding, and community involvement led to exponential growth across 150 countries in just a couple years. Dexter also touches on the importance of integrating security into products and the challenges of maintaining high standards in diverse market segments. Key takeaways include the significance of adaptability, the strategic use of hyperscaler platforms, and the impact of genuine community engagement on business success.
Highlights:
00:21 Ntegral's History and COVID-19 Impact
01:33 The Pivot: From Consulting to Consulting 2.0
03:17 Scaling the Business and Hyperscaler Relationships
04:36 Productization and Value Proposition
08:10 Community Involvement and Social Impact
08:51 Global Expansion and Operational Challenges
10:25 Refining the Business Model
15:13 Balancing Different Market Segments
19:41 Future Plans and Exit Strategy
25:52 Advice for Entrepreneurs
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Where to find Dexter:
https://www.linkedin.com/in/dexter-hardy/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Ashton Belk, President of Huebner Marketing, discusses the critical role of brand equity in manufacturing mergers and acquisitions. Ashton outlines the multifaceted nature of brands, which encompass identity, values, reputation, and emotional connections with audiences. Key takeaways include: the definition of brand equity as a reason customers choose one brand over another, the necessity of integrating brand strategy during due diligence to avoid the 'cost of delay' and ensure smoother acquisitions and higher long-term value, the importance of strategic communications, proactive planning, and understanding brand value early in the M&A process for maximizing success and growth.
Highlights:
00:32 Understanding Brand and Brand Equity
01:30 Brand Equity in M&A and Private Equity
04:26 Strategic Communications for Corporate Acquirers
07:32 Case Study: Bag of Parts
10:33 Managing Brand Integration and Equity
20:58 The Cost of Delay in Brand Integration
26:34 Proactive Brand Strategy in Private Equity
35:46 Conclusion and Key Takeaways
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Where to find Ashton:
https://www.linkedin.com/in/ashtonbelk/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Regina García Cuéllar is the former Chief Commercial Strategy Officer at izzi, the second-largest telecom company in Mexico.
Regina discusses the unique challenges and opportunities in developing markets across the telecom, financial services, and energy sectors, including Citibanamex and Pemex. She shares insights on balancing short-term and long-term goals in family-owned businesses, the impact of political systems on business operations, and the significant role of customer-centric strategies in regulated industries. Topics also include the benefits and hurdles of nearshoring for Mexico, the importance of diverse perspectives in boardrooms, and real-life examples of implementing successful customer experience transformations. Regina provides valuable advice for CEOs and boards on being open to different opinions and the critical role of data analysis and high-quality talent in achieving high performance.
Highlights:
00:44 Challenges and Opportunities in Developing Markets
03:16 Public vs. Private Sector Dynamics
06:42 Nearshoring and Regional Differences in Mexico
09:43 Transforming Pemex: A Case Study
14:54 Customer Centricity in Banking
26:10 Diversity in the Boardroom
Resources:
50/50 Women on Boards
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Where to find Regina:
https://www.linkedin.com/in/regina-garcia-cuellar/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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