エピソード
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A conspiracy theory that a cabal of gay judges threaten the justice system has gripped Scotland. A shiny lawyer with a dark secret claims to have a list that possesses the truth.
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In 2007, BrewDog comes howling into the world and launches straight into a brawl. But their story of battling the banks and fighting the “establishment” warrants a closer look.
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BrewDog blew up “Big Beer” as part of their aggressive, anti-corporate marketing strategy attracting a loyal community of superfans. Could the Captain’s business manoeuvres be undercutting the very ethos that made the brand so popular?
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While CEO James Watt is being awarded by the Queen and picking up accolades as one of the UKs best employers, there’s a culture crisis brewing on the Good Ship.
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The co-founders announce a new private equity deal to turbocharge BrewDog’s growth. What many of the super fans don’t realise is the company they’ve ploughed millions into is changing in front of their eyes.
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After an open letter accuses CEO James Watt of presiding over a culture of fear, BrewDog are firefighting. Now, he faces more accusations in the US that could loosen the Captain’s grip on the helm.
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After a BBC documentary, The Truth About BrewDog, is broadcast, James Watt and his company use their extraordinary financial muscle to launch a fight back.
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“Punk” CEO James Watt built a £2bn business – then scandal struck. The Captain is accused of leading a culture of fear and more, so can he steer The Good Ship through the storm?
