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In "How Will Home Sellers & Buyers Know What Makes You Different?", we discuss the importance of differentiation in a crowded real estate market. To stand out, you must offer something unique and empowering for both sellers and buyers. It's important to understand the context of your ideal client to ensure your offer resonates with them. Giving away valuable information for free is a great way to build trust and establish your expertise. By focusing on differentiation and value, you can set yourself apart and attract the right clients.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Many real estate agents and trainers like to quip that, “buyer are liars,” and that thought is a terrible way to begin your approach to help a home buyer. The simple truth is that buyers start their search at the outer ring of the bullseye not sure of what they really want to buy. It’s best to recognize that as well as the fact that they migh be stressed about making a large emotional and financial decision.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Many home sellers overthink reconditioning their property before selling. While upgrading major items over the lifetime of owning a home is never a bad idea, the most important first step is to spend time having the property professionally cleaned outside and inside. This action step has an enormous positive change when it comes to not only the physical experience when a buyer visits but also showing the buyer that you have cared for the property. If you don’t present it cleanly, they will assume you didn’t care for it in general, and will devalue it versus the competition.
Learn more: https://thegriffin.co/fastest-way-renovate-your-home-before-selling-ask-a-griffin/
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Most agents do not have a formal education in marketing and are therefore unaware of the term avatar, which refers to the profile of the perfect customer. In real estate it’s easy to choose an avatar by geography and price range, however, it’s even more critical to understand the psychographics of “why” the avatar is taking action and “how motivated” they are to take action. Yet the most important factor in determining avatar, is to truly pursue the ideal customer from the beginning of your career and never be satisfied with a plan B avatar.
Learn more: https://thegriffin.co/who-is-your-ideal-client-ask-a-griffin-2/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Many cash buyers assume that a cash offer is the most important factor in their offer. However, that’s not always the case depending on the particular seller’s needs. In all cases it’s best to remember that you likely will be asked to show proof of funds and should not be offended, rather simply prepared with a letter from your financial institution validating your liquidity and ability to close quickly. That’s the most effective way to leverage a cash offer.
Learn more: https://thegriffin.co/when-paying-cash-dont-assume-its-your-best-leverage-ask-a-griffin/
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In conclusion, pricing out major deferred upgrades is a crucial step in ensuring a successful home sale negotiation. By having professional estimates and/or completing renovations in a simple, appealing style, you can increase the overall value of your home and avoid any unnecessary challenges during negotiation.
Learn more: https://thegriffin.co/how-to-avoid-negotiation-surprises-ask-a-griffin/
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Too many real estate agents think that marketing starts with internet lead generation software or advice to target a certain type of lead when a most important first step is to stay focused on choosing the geographic area within which you want to do business. This is easily determined by looking in the Multiple Listing Service to a reasonable area with plus or minus 500 sales in the last year.
Learn more: https://thegriffin.co/where-is-your-target-market-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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You’ll often hear real estate agents ask if the buyer has been pre-approved. We should clarify that pre-approval is at the beginning of a full process of underwriting not only the buyer’s capability to borrow money and pay it back over time, but also a question of whether or not the property itself has enough appraised value to merit the loan. Never assume anything until underwriting gives a “clear-to-close.”
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Many people spend years living in a property and give little consideration to selling someday. As a result, they tend to neglect maintenance projects that protect the market value. Therefore, if you’re thinking about selling you must realize that buyers will perceive your property to be worth less if they have to assume responsibility for upgrading your home. It’s best to start with the lowest cost projects that give the home a more solid feeling.
Learn more: https://thegriffin.co/which-projects-should-you-complete-pre-sale/
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Many real estate agents assume they the know enough people who will refer them so that they will actually be able to build a business. However, that assumption is usually never true except in rare occasions where the referral business is set up in a professional and systematic way. Therefore, is critical the you learn how to leverage marketing to introduce yourself and your services to people that you don’t know so that you can build a sustainable business.
Learn more: https://thegriffin.co/does-marketing-help-you-find-business-the-griffin-realty-group-ask-a-griffin/
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When a buyer makes an offer on your property, most of the time they will include a home inspection. The purpose of that inspection is to identify any and all problems with the physical property. Therefore, it’s best that you hire your own inspector to perform an inspection to identify any issues upfront so that you can rectify problems before they cost you a sale.
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One of the most important things to remember when you’re building a business is that, ‘Nobody’s coming to help you. Real estate agents who are independent contractors are fully responsible for building their own businesses no matter how much help they receive from their brokerage. The key is to build, follow and adjust a simple and effective business plan.
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Getting pre-qualified for a mortgage loan is every smart homebuyer’s first step. Once the buyer knows what they are qualified to spend they can see more clearly what that money is actually buying and help their agent negotiate on their behalf from a position of strength.
Learn more: https://thegriffin.co/is-financial-pre-qualification-beneficial-ask-a-griffin-podcast/
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Many sellers prepare to sell their property by comparing the condition of their property to other properties that are currently active on the market, rather than properties that most recently sold. The key is to look at the condition of properties that have already sold and be honest about your comparisons.
Learn more: https://thegriffin.co/compare-your-propertys-condition-to-sold-ask-a-griffin/
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Most real estate agents have never taken the time to write down a clear financial target. In order to get started simply write down an aggressive but realistic amount of money, verify that agents in your area are already doing that, then figure out how many transactions at the median price you’ll need to be successful.
Learn more: https://thegriffin.co/are-you-setting-financial-targets-ask-a-griffin/
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Too many home buyers believe that representing themselves by going directly to listing agents will save money. The truth is that although there’s plenty of information on the Internet, it’s no comparison to the information that a good buyer’s agent with good insight can offer a buyer when negotiating the best price and terms.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Many sellers don’t understand how critical it is to list their property at the correct asking price in any market environment. The assumption that cheating their price to the high side is harmless is incorrect thinking. The wrong asking price decreases buyer traffic and feedback. The hope that someone will just “bring you an offer” is a poor strategy and will only encourage a savvy buyer to bring a much lower offer. Therefore, even if your asking price is incorrect to begin with, you must adjust it downwards to be competitive.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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The greatest challenge for all real estate agents is that they think they can simply sell some properties and a business will emerge. Unfortunately, that’s delusional. Ultimately, to be successful, an agent must consciously develop the correct tri-polar personality and become a visionary, a system builder and an assembly line worker.
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Real Estate Agents & Agencies in certain states are allowed to enter into a written disclosed dual agency relationship with both home buyers and a home seller in the same transaction. The agent remains responsible for confidentiality regarding material personal information and accounting for all funds. Best dual agency practices would call for the agent to properly advise and inform both parties about all pertinent market and property information so that all parties enter into an educated and empowered transaction.
Learn more: https://thegriffin.co/what-is-dual-agency-the-griffin-realty-group-ask-a-griffin-podcast-96/
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Too many agents decide to enter the real estate business without a vision for how they will build their business. They assume that by knowing enough people and talking to them about buying or selling real estate they will somehow build a sustainable business. The key is to start off with a simple strategic plan based on how the business already works and customize it for your vision.
Learn more: https://thegriffin.co/do-you-have-a-vision-for-a-real-estate-business-that-works-ask-a-griffin/
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