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Have you ever felt like your signature topics or the topics of your content weren’t interesting to your audience? You know they are topics that are relevant to them, but they’re not the most engaging topics. In today’s episode, I chat with Rafael M. Lopes about making boring topics engaging for your audience. Rafael shares five key strategies to turn your uninspiring topic into an attention grabber.
Main Topics Covered in Today's Episode:
Rafael’s background and experience in health equityAn introduction to tokophobia5 strategies to turn boring topics into engaging onesConnect with Rafael M Lopes:
LinkedInWebsiteConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode61/
This podcast uses the following third-party services for analysis:
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Hey, friend! Today we are continuing our conversation about encouraging more engagement with your audience through asking questions. In this episode, I’m sharing how to ask questions that spark conversation and create more engagement.
Main Topics Covered in Today's Episode:
Types of questions that spark conversation and increase audience engagementHow to craft engaging questionsWhen you should ask these types of questions when giving a talkResources Mentioned in Today's Episode:
Join the NewsletterConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode60/
This podcast uses the following third-party services for analysis:
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Hey, friend! There are so many strategies for engaging your audience, but some of these strategies aren’t ideal when you are speaking to a large audience live or when you’re creating content in a way that doesn’t allow for your audience to respond back. In today’s episode, I’m breaking down how to use rhetorical questions as an audience engagement strategy.
Main Topics Covered in Today's Episode:
Rhetorical questions as an audience engagement strategyWhen to use rhetorical questions to engage your audienceHow to do this effectivelyConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode59/
This podcast uses the following third-party services for analysis:
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Hey, friend! We talk a lot about storytelling on this podcast. Storytelling is an effective way to make your content messaging memorable. One type of story we haven’t discussed on the podcast is seasonal stories. Seasonal stories draw your audience in because they are often connected to a certain feeling or create a specific reaction. If you want to enhance your content messaging and make your content even more relatable, it’s time to add seasonal stories to your story library. Listen to today’s episode to learn how to get started with seasonal stories.
Main Topics Covered in Today's Episode:
What are seasonal storiesExamples of seasonal storiesHow seasonal stories enhance your content messaging and make your storytelling more relatable Tips and strategies for coming up with seasonal storiesResources Mentioned in Today's Episode:
Authentic AnecdotesConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode58/
This podcast uses the following third-party services for analysis:
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Hey, friend! Whether you work in corporate or run your own business, integrating work and life is important. Without work life harmony, you will experience burnout. In today’s episode, I chat with Bianca B. King about her journey from experiencing corporate burnout to diving into entrepreneurship and building a digital marketing agency. Bianca shares so many nuggets of wisdom about work and life integration, overcoming challenges you face in corporate and running your own business, and so much more.
Main Topics Covered in Today's Episode:
Bianca’s transition from commercial real estate to building a digital marketing agencyWhy you need to focus on integrating work and life instead of finding work life balanceStepping out of your comfort zoneOvercoming challenges as an entrepreneurConnect with Bianca B. King:
Website: Pretty Damn AmbitiousWebsite: Seven5 Seven3 Marketing GroupWebsite: Bianca B. KingInstagram: @pdambitiousInstagram: @iambiancabkingLinkedInConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode57/
This podcast uses the following third-party services for analysis:
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Hey, friend! If you’ve been thinking about transitioning from corporate to entrepreneur, then today’s episode is for you! In this episode, I chat with Camille Nisich about her journey from being a corporate employee to running her own business. Camille shares great insights into her journey as well as the importance of innovation, adaptability, trust in leadership, and so much more!
Main Topics Covered in Today's Episode:
Camille’s transition from corporate to entrepreneurWhat led Camille to start her businessCamille’s experience with career pivotsThe importance of adaptability and transparency both in business and leadershipConnect with Camille Nisich:
LinkedInSubscribe to Camille's LinkedIn Newsletter: Transform Operations & LeadersThe next cohort of The Leadership Accelerator starts September 24, 2024. Learn more here.Connect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to www.semiconventional.com/episode56/
This podcast uses the following third-party services for analysis:
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Hey, friend! How is your relationship with money? If you have ever wondered how to heal your relationship with money or just desire to have an uncomplicated relationship with money, today’s episode is for you. I sit down to chat with Aja Evans about feeling good about your finances and developing a healthy relationship with money.
Main Topics Covered in Today's Episode:
How Aja got started with financial therapyAja’s expert tips for how to heal your relationship with moneyBehind the scenes of Aja’s book, Feel Good FinanceConnect with Aja Evans:
WebsiteInstagram: @ajaetherapyLinkedInConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode55/
This podcast uses the following third-party services for analysis:
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Hey, friend! In the last few episodes, we have been discussing how to leverage clickbait in your storytelling positively. Today, I’m walking you through a live example of taking an ordinary story and spicing it up to hook your audience and keep them engaged. If you want to start creating engaging stories that keep your audience hooked from start to finish, today’s episode is for you.
Main Topics Covered in Today's Episode:
Live example of how to take an ordinary story and spice it up to hook your audienceA breakdown of the process of turning a story into a clickbait storyResources Mentioned in Today's Episode:
Authentic AnecdotesConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode54/
This podcast uses the following third-party services for analysis:
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Hey, friend! Clickbait often gets a bad reputation, but it can be an effective way to tell engaging stories when done right. In today’s episode, I’m sharing how you can leverage clickbait to tell attention grabbing stories in your long form content. When you use clickbait storytelling effectively, you build suspense and maintain your audience’s interest while delivering on your promise in your content.
Main Topics Covered in Today's Episode:
How to use clickbait to create suspense and intrigue when telling attention grabbing storiesHow to provide value when telling clickbait storiesResources Mentioned in Today's Episode:
Win a FREE 1:1 Session with me where we can work on your upcoming presentation, develop your spoken image strategy, or pick my brain on all things messaging and communication: Leave a review of the Her Spoken Image Podcast on Apple Podcasts or Spotify by July 31st to be entered into the giveaway. The winner will be announced on the August 5th podcast episode.Connect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode53/
This podcast uses the following third-party services for analysis:
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Hey, friend! You’re most likely familiar with brand photography and videography for your business and how it’s an important part of building your brand presence. The real question is, how do you convey your story through your brand photography and videography? In today’s episode, I chat with Bernadette Marciniak about infusing your story into your brand visuals.
Main Topics Covered in Today's Episode:
How Bernadette involves her clients in the scripting and delivery of their video clips for their brandingThe significance of posture and body language in conveying your story through your brand photography and videographyUsing professional videos to pitch yourself for speaking engagementsConnect with Bernadette Marciniak:
Instagram: @bernadettemarciniakBusiness Instagram: @solhausmediaWebsite: www.solhausmedia.comConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode52/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey, friend! One thing you know about clickbait articles is that they move people to take action because the hook is so enticing. While these clickbait tactics generally have a bad reputation, there are some lessons you can learn and apply to your own storytelling hooks. In today’s episode, I’m breaking down the lessons we can learn from clickbait tactics, how to add clickbait to your stories in a positive way, and so much more.
Main Topics Covered in Today's Episode:
Why people love clickbaitWhat you can learn from clickbait to improve your storytelling hooksHow to add clickbait to your stories in a positive wayFinding a balance between traditional storytelling and clickbait storytellingChatGPT prompts you can use to help you come up with engaging storytelling hooksResources Mentioned in Today's Episode:
Win a FREE 1:1 Session with me where we can work on your upcoming presentation, develop your spoken image strategy, or pick my brain on all things messaging and communication: Leave a review of the Her Spoken Image Podcast on Apple Podcasts or Spotify by July 31st to be entered into the giveaway. The winner will be announced on the August 5th podcast episode.Authentic AnecdotesConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode51/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey, friend! We talk a lot about storytelling on this podcast. If you want to be a memorable communicator, you have to be an effective storyteller. How do you know if you are really bad at telling stories? That’s what we are talking about today. In this episode, I share three signs that you’re a boring storytelling and share some tips to help you change that.
Main Topics Covered in Today's Episode:
3 signs you’re really bad at telling storiesHow to fix those storytelling mistakes so you’re not boring your audienceResources Mentioned in Today's Episode:
Win a FREE 1:1 Session with me where we can work on your upcoming presentation, develop your spoken image strategy, or pick my brain on all things messaging and communication: Leave a review of the Her Spoken Image Podcast on Apple Podcasts or Spotify by July 31st to be entered into the giveaway. The winner will be announced on the August 5 podcast episode.Authentic AnecdotesConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode50/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Today, I sit down to chat with Natalie Bullen all about mastering sales and messaging as an entrepreneur. Natalie shares so many truths and great insights into what it actually takes to build wealth as an entrepreneur, tips for mastering sales, a behind the scenes look at her business pivot, and so much more.
Main Topics Covered in Today's Episode:
Natalie’s background and how she is currently pivoting her businessHow Natalie consistently shows up to use her voice to make an impactHow to build wealth through mastering sales and messagingChanges in the online space and how to adapt as an entrepreneurConnect with Natalie Bullen:
Website: unapologeticwealth.comFacebookBirthright Private PodcastConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode49/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey, friend! We talk about storytelling a lot on this podcast, but one aspect of storytelling we haven’t covered is why storytelling in marketing is effective. A simple answer is that our brains crave stories. In today’s episode, we’re getting a little nerdy and diving into the brain science of why storytelling is such an effective strategy in getting your audience to take action on your message.
Main Topics Covered in Today's Episode:
Why storytelling is important among us as humans and across culturesHow storytelling affects our brainsThe different aspects of storytelling in marketing How to effectively leverage storytelling in marketingResources Mentioned in Today's Episode:
Authentic Anectodotes Story Prompt ExperienceStorytelling Summer Workshop SeriesConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode48/
This podcast uses the following third-party services for analysis:
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Hey, friend! If you’ve been listening to this podcast for some time, then you know the power of storytelling in both personal and professional settings. One thing that often stops people from sharing their stories is not having a bank of stories to pull from. In today’s episode, I share my process for documenting stories using story prompts.
Main Topics Covered in Today's Episode:
My process for documenting storiesHow using story prompts helps with recalling older stories you may have forgottenHow the story prompts are a great way to create new conversations and connect with othersResources Mentioned in Today's Episode:
Authentic Anectodotes Story Prompt ExperienceConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode47/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey, friend! Today, we are continuing our discussion about storytelling. We are talking about my 6 step process for sharing relatable stories. In this episode, I share the best ways to identify everyday moments that you can incorporate into your personal and professional storytelling.
Main Topics Covered in Today's Episode:
How to identify relatable storiesHow to develop a habit of identifying relatable stories in everyday lifeWhat to do once you’ve identified those momentsResources Mentioned in Today's Episode:
Authentic Anectodotes Story Prompt ExperienceConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode46/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey, friend! I am often asked questions about sharing personal stories and storytelling in general. Because I receive these questions from clients and others in my community, I decided to turn it into a podcast episode. Today, I’m breaking down five FAQs about sharing personal stories and storytelling. After listening to this episode, you will be able to confidently and comfortably share your personal stories in various settings and be an even more effective communicator.
Main Topics Covered in Today's Episode:
5 FAQs about sharing personal stories in professional settingsTips and strategies for helping you confidently share your personal storiesThings to consider before sharing personal storiesResources Mentioned in Today's Episode:
Authentic Anecdotes: A Story Prompt Experience: https://buy.stripe.com/9AQ01D7zSgKv3TOdQUConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode45/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey, friend! In today’s episode, I chat with health and wellness advocate Adia Callahan. Adia shares such great insight into the realities of wellness and self-care as a mom business owner. Trust me, you will be encouraged and inspired after listening to Adia’s interview.
Main Topics Covered in Today's Episode:
Adia’s journey as a health and wellness advocateHow there is not a one size fit all solution for wellness and self-careThe challenges Adia faces as a business owner and how she navigates themConnect with Adia Callahan:
www.seemewellness.com Instagram: @seemewellnessConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode44/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey, friend! You know the power of storytelling in business and how it allows you to build an emotional connection with your audience. But what do you do when the stories you tell aren’t leading to you connecting with your audience? What do you do when you aren’t sure what story to tell and when to tell it? That’s what we’re diving into today. In this episode, I’m sharing three strategies that will help you improve your storytelling in business.
Main Topics Covered in Today's Episode:
Why storytelling in business is importantWhy storytelling in business isn’t working for you3 strategies to help you improve your storytellingResources Mentioned in Today's Episode:
Authentic Anecdotes: A Story Prompt ExperienceConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode43/
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Hey, friend! Today, we are continuing with lessons we can learn from scammers. The reason why scammers are successful is because they are effective communicators. Despite how we all feel about scammers, we can learn some lessons from them on improving communication skills. In today’s episode, I’m breaking down three lessons we can learn from scammers on improving communication skills.
Main Topics Covered in Today's Episode:
3 lessons from scammers on improving communication skillsHow to leverage each of these strategies in an ethical wayResources Mentioned in Today's Episode:
Book a Spoken Image Strategy SessionConnect with April:
Instagram: @semi.conventionalLinkedInWebsite: semiconventional.comFor the full show notes, head to semiconventional.com/episode42/
This podcast uses the following third-party services for analysis:
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