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When it comes to getting an ROI from marketing, you have to use technologies to help you figure out what is working and what is not working. In this episode, Joe and Tami discuss the three types of key marketing technologies every business needs, what they do, how to leverage them for business growth, and more!
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Did you know that 80% of referrals turn into an actual meeting with a prospect? But only 11% of salespeople ask for referrals. In this episode, Joe and Tami talk about the importance of asking for referrals, tactics to earn referrals, assets you should share to get referrals, creating a process for earning referrals, and more!
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What is retargeting and why is it important? In this episode, Joe and Tami talk about what retargeting is, how it plays a role in your marketing funnel, how to leverage it on your ideal clients, what it costs, some common examples of retargeting, and more!
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What’s the difference between cold-email prospecting and opt-in email lists? In this episode, Joe and Tami go over what cold email prospecting is, what opt-in based emailing is, examples of each, how their strategies differ, how to create lists for each, how to leverage both to grow your business, and more!
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Are Facebook ads the same as any other ads? Nope! In this episode, Joe and Tami discuss how Facebook ads are different, why they are effective, how they differ from Google Adwords, the specific challenges associated with Facebook ads, the different kinds of audiences you can create on Facebook, and much more!
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If you want more influence, more authority, and increased credibility you must leverage LinkedIn which now has over 800 million professionals and growing at the rate of 2 new members every second. In this episode, Joe and Tami talk about the importance of leveraging LinkedIn, how to develop a LinkedIn strategy, the 4 ways to leverage LinkedIn, how a LinkedIn strategy can help you get acquired, and much more.
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How can you successfully navigate different social media platforms to grow your business? In this episode, Tami and Joe discuss what you need to know about the most popular social media platforms. They talk about the best social media platforms for B2B business, the ones that you should use for your business, the types of people that use each social media platform, and more!
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If you want to start generating traffic organically, then you’ll need to learn all about SEO! In this episode, Joe and Tami talk about what search engine optimization is, how to start an SEO campaign, how to monetize your traffic, tools you can use, the different types of SEO, and how to leverage each type to grow your business.
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If you want to start testing your keywords for your paid and organic strategy, you’re going to need to understand the basics of PPC and Google Adwords. In this episode, Joe and Tami talk all about paid advertising, search engine optimization, how to test keywords, and more!
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Once you have your marketing funnel set up, all you need is traffic. In this episode, Joe and Tami talk about the three main traffic sources for leads: search engines, social media, and email marketing. They discuss each traffic source in detail, how you can get leads from each, how to leverage them to grow your business, how to figure out how your competitors leverage them, and the importance of having a strategy.
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What gets measured gets done! What gets measured gets managed. In this episode, Joe and Tami talk about the importance of marketing analytics, what metrics you should track, what those metrics tell you about your business, and how you can use them to make decisions for your business.
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What’s email logic and why do you need it? In this episode, Tami and Joe discuss everything you need to know about creating the right email automations. They talk about what kinds of emails you should have, what kinds of waiting conventions you should install, how to end your automations, and how to strategize multiple automations to nurture your leads at each step of the funnel.
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Should you use a webinar to promote your business? In this episode, Joe and Tami talk about what webinars are, how to decide if your business could benefit from having one, the pros of having one, how to leverage webinars to expand your influence, and more.
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A lead magnet is a marketing asset that compels a lead to give you their contact information in exchange for value. In this episode, Tami and Joe talk about what lead magnets are, how to use them at every step of the funnel, why they’re important, how to generate ideas for lead magnets, and much more.
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A landing page is a website that is one page that has a specific purpose. In this episode, Tami and Joe talk about what landing pages are, how they’re different from websites, how they’re used, when you should use them, and much more.
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Do you still need a website these days? With the rise of social media, some people say that your LinkedIn profile is more important than your website. In this episode, Tami and Joe discuss what websites are for, how they play a role in your marketing funnel, how they aid in talent acquisition, and why they are an important touchpoint for all of your marketing efforts.
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What is a style guide and a marketing brief? Tami and Joe answer these questions and talk about the importance of having both when you execute your marketing strategy. They discuss what style guides and marketing briefs include and how they inform your marketing on a day-to-day basis.
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So you have your marketing strategy, but do you have your assets? In this episode, Tami and Joe talk about the best ways to prepare content for all your marketing. They discuss the importance of creating content per stage in the marketing funnel, understanding your target audience’s pain points, creating strategy briefs, and more.
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What is a marketing funnel? Tami and Joe talk about what marketing funnels are, what stages they have, the kinds of content you should create for each stage, how to build trust, when to sell, and more!
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Marketing is about testing. In this episode of "High Energy Marketing," Tami and Joe talk about why testing is so important in marketing, how to come up with a testing budget, how long testing should last, ROI, and more!
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