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The world has changed since we launched our podcast, especially in how we work, how we communicate, and how we connect. We wrap up this season by saying goodbye to Aitor, Marley, and Victor, while reflecting on what being a human at UNDP means and what we have learned about digital communications' role in our work lives.
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Victor Ladele is no stranger to global health crises, from serving as an army surgeon to being on the frontline of the Ebola outbreak in West Africa. Victor offers his perspective on why, in a world where social distancing has radically changed our daily workflows and lives, we should embrace digital communication as our new normal. For Victor, this new digital reality is an opportunity to invest more deeply in our digital networks, reframe our communications approach, and tap into our collective intelligence. Victor demonstrates how in the age of Covid, embracing a digital transformation at UNDP is more relevant than ever.
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Marley Tinnock produces stories for a diverse audience: past, present, and potential aid recipients, Iraqi citizens, local stakeholders, donors, partnering NGOs and governments, the international development community, the general public… it’s almost dizzying just thinking about it! So, how does Marley communicate what’s occurring in some of the most remote and misunderstood regions of the world to this nuanced global audience, all while staying true to the human experience on the ground? Marley takes us behind the scenes reporting on beekeepers in the field and offers some tips on how we can highlight the impact of our work sincerely and compellingly.
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Aitor Rubio is undeniably charming in person, but how does he translate this into communicating in the digital world? From working in a morgue when he was a teenager, to traveling the world as a photographer, to studying law, Aitor’s variety of experiences has given him the skills to attract and relate to his target audience. But coming from a generation where digital communication was not prevalent, figuring out how to craft his message to his audience is a challenge. Aitor shares his insights as an analog man in a digital world.
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Based in Suva, Fiji, Victor is a father, tech wizard and a deep thinker who is originally from Nigeria. In Fiji, he works to inject more innovation into how UNDP does business. As part of one of the first cohorts of the UNDP’s accelerator lab, he’s responsible for about a dozen Pacific Island countries. Victor applies his medical background working as a doctor in development and humanitarian contexts to the search for emerging, under-the-radar solutions to issues such as climate change, urbanization, mass unemployment, and disease control in the Pacific region. Although Victor has years of experience solving problems with communities on the ground, translating his work to a digital audience is a whole new experience.
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Based in Erbil, Iraq, Marley is a writer, a photographer, and a storyteller originally from Australia. In Erbil, she oversees strategy development and content production for the country office’s website and social media accounts, in addition to highlighting the impact of their work on local communities. Yet communicating what’s really going on in Erbil to a diverse audience is not so straightforward. Bridging the gap between perception and reality begins with a story.
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Based in Copenhagen, Aitor Rubio is a father, a photographer, a self-proclaimed world citizen who is originally from Spain… and a communication, partnership and outreach associate for the Junior Professional Officer (JPO) Service Center at the United Nations Development Programme (UNDP). His sense of discovery and a charismatic nature has led him to where he is today: attracting bright, young individuals to be a part of the UNDP’s future, but doing so is challenging.
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Development workers have ambitious goals. Navigating how to reach them can be especially challenging and in a fast-moving digital world. Yet, keeping up with the latest digital communications tools can feel like another full time job. Who has time for it?
Throughout this podcast series, we speak with United Nations Development Programme personnel around the world, while in the field and in the office, about their digital communications needs, challenges, and ideas, and we ask digital communications experts all the questions you were afraid to ask. Wherever you’re coming from, we have your back. The digital revolution is here, but you won’t be left behind.
