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In episode 14, John Nwankwo and Ariel Campbell debate the relevance of couture. Asking the questions - who is buying and if it is enough to keep a brand afloat. They also talk about their favorite shows from Spring Couture 2021.
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In episode 13, John Nwankwo and Ariel Campbell give their top 3 favorites for Pre-Fall 2021. They discuss the fashion, the presentations, and much more; while also diving into the spectacle of the inauguration.
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In episode 12, John Nwankwo and Ariel Campbell dive into the makings of a business plan. Giving insights into their own and the amount of research needed to create a successful one.
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Welcome to 2021! In episode 11, John Nwankwo and Ariel Campbell discuss the time, money, and research it takes to trademark your brand.
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In episode 10, John Nwankwo and Ariel Campbell ask the question, "Will we be saying goodbye to department stores and in-store shopping?" They discuss the pros and cons to online retail and what may come of 2021.
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In episode 9, John Nwankwo and Ariel Campbell discuss how to best utilize social media to transform a like into a potential sale. Though it's only just the beginning for these two, they are learning the best ways to approach marketing and sharing insights with what they've been doing thus far.
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In episode 8, John Nwankwo and Ariel Campbell discuss the best ways to brand a business. Giving tips on branding merchandise, customer service, and the overall customer experience. Ariel also shares a few customer service stories from luxury brands she's encountered throughout the years and how they can affect the mindset of the customer.
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In episode 7, John Nwankwo and Ariel Campbell were invited by Grammy Award Winning Record Producer and Singer Songwriter, Augie Ray, to his recording studio, Hype Studios LA; to discuss important topics about how fashion and music have been so intertwined over the past decade and why brands are utilizing cultural figures to increase their relevancy. John and Ariel also dive into Augie Ray's world as an entrepreneur, exploring how he's branded Hype Studios LA into a unique creative space for musicians and podcasters.
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In episode 6, John Nwankwo and Ariel Campbell discuss how a collection comes to life; giving examples of their own experience with advice on how one can create their own. They also briefly talk about a recent photo shoot John had for his new merchandise and how next week's episode will show behind the scenes footage of it all, so stay tuned!
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How does an online store acquire it's merchandise? In episode 5, find out how John Nwankwo decides which products to buy, who his target audience is, and the expected costs when it comes to purchasing. John and Ariel also share their experience with a recent buyers meeting; discussing the level of attention given and their excitement for next year's merchandise.
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Ever wonder how a brand got started? In episode 4, John Nwankwo and Ariel Campbell unfold their personal journeys in life, education and job experiences; and explain how that influenced the making of their brands. What's great about their stories are the differences between them. Ariel started in design, knowing at a young age what her future would look like; while John was pressured into a more financially sound career, but ventured into his love for fashion.
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In episode 3, John Nwankwo and Ariel Campbell interview Angela Luna, the founder and CEO of ADIFF, whose brand is dedicated to sustainability and aiding refugees. They discover the hardships Angela faced, yet learn from her inspirational journey.
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In episode 2 of Labeled: A Brand in the Making, John Nwankwo and Ariel Campbell discuss how a garment is priced; giving insights into how markups transition into wholesale and retail costs. They answer the question - What are you really paying for? John and Ariel also touch upon some of their favorite collections from London and Milan Fashion Week, as well as the issue of sustainability in the garment industry.
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Welcome to Labeled: A Brand in the Making, where we talk about fashion, entrepreneurship, and building a modern brand from scratch. Hosted by fashion merchandiser, John Nwankwo, and fashion designer, Ariel Campbell, we will be discussing New York Fashion Week; what we loved, changes in the industry, and expressing our own personal opinions about how fashion has changed during the pandemic. We also introduce ourselves and give you a little insight into how two 20-something year olds are navigating building a brand as well as being entrepreneurs.
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