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In this episode, we sit down with Harry Horsfall, the CEO & co-founder of Flight3, a Web3 marketing agency. He reflects on his journey from organising music festivals to diving into the world of Web3.
We explore the unique challenges and opportunities in marketing for web3 projects, from go-to-market strategies to community building. Tune in as we discuss the evolution of web3 marketing, the impact of regulatory challenges, and the future of tokenisation in advertising.
This episode offers practical takeaways for marketers and entrepreneurs alike, aiming to thrive in the ever-evolving landscape of decentralised technology.
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In this episode of LabTalks, Ben sits down with Chris Geils, Associate Director at Kinesso UK, to explore the evolving landscape of biddable and addressable media.
Chris breaks down how programmatic media has shifted from a focus on automated bidding to audience targeting and why understanding identifiers like first-party data is critical in a cookieless world. We also dive into the role of blockchain in reducing ad emissions, trends shaping digital advertising, and why the best internet is one that is free and ad-funded, allowing everyone access to a wide range of opinions and information while ensuring that content creators are fairly compensated for their work.
Tune in to discover how effective media buying can make ads more sustainable and impactful.
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In this episode of LabTalks, Ben and John Helm dive deep into the world of biddable media, exploring its crucial role in the digital marketing funnel.
They discuss the importance of programmatic, paid social, and paid search in reaching audiences where they spend their time. Learn how Mars and Essence MediaCom are shifting their strategies to embrace transparency and efficiency in media buying, while also focusing on sustainability and responsible media choices. From exploring new channels like addressable TV to the benefits of programmatic out-of-home advertising, this episode is packed with insights on the future of digital advertising.
Ben and John also discuss Mars and Essence MediaCom’s innovative approaches to Supply Path Optimization (SPO), the future of targeting, and the exciting potential of AI and automation in digital advertising.
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In this episode of LabTech, we delve into the crucial role of validators in the Alkimi ecosystem. Validators are at the heart of Alkimi's decentralised ad exchange, ensuring transparency, efficiency, and sustainability in the ad supply chain.
We discuss how validators validate every ad impression, helping maintain the integrity and decentralisation of the network. Learn about the balance between decentralisation and regulatory compliance, including what data Alkimi commits to the blockchain while safeguarding privacy and confidentiality.
We'll also cover what it takes to become a validator, including the requirements and KYC process, and introduce our reward estimator tool designed to help prospective validators and liquidity providers assess their potential returns.
Don't miss this comprehensive look at the driving force behind Alkimi’s success and its impact on the blockchain world.
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In this episode, Chorley and Chandru explore Alkimi's latest innovations, including the shift from traditional DSPs to our AI-powered DSA. This evolution enhances targeting, bidding, and reporting, making digital advertising more efficient and effective. We also introduce our new Reward Estimator, a tool designed to help users make informed decisions about staking and validating within the Alkimi ecosystem.
Additionally, we discuss how these developments will boost publisher revenue through real-time floor-bid strategies and share our plans for future updates, including the rollout of our validator network to decentralise the platform and reduce costs. Tune in to discover how these advancements are set to reshape the future of AdTech.
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Hello Alkimists! Chorley and Chandru have been on the move, attending key industry events and expanding our horizons.
In this episode, they recap their exciting excursions to Cannes, where they discussed SPO and AI in ad tech, and India, where they connected with our team, hosted our first hackathon and explored new market opportunities. They also cover their experiences at ECC in Brussels and MAD Fest in London, highlighting the unique conversations and innovative strides Alkimi is making.
Plus, get a sneak peek at what's ahead on our roadmap, including the highly anticipated DSA launch.
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In our latest LabTalks episode, Ben sits down with Flaminia Sapori, Inventory Product Development Lead at Magna IPG. Flaminia shares her insights on the evolving ad tech landscape, the importance of Supply Path Optimisation (SPO), and the challenges of achieving transparency and sustainability in the ad supply chain.
Flaminia discusses the crucial role of SPO at Magna IPG, emphasising the need for transparency and simplifying the supply chain through log-level data. She explains how transparency in ad tech benefits advertisers and publishers while driving sustainability by reducing the carbon footprint.
Looking ahead, Ben and Flaminia share their visions for the future of ad tech, including the potential of blockchain and the commoditisation of log-level data. They highlight the importance of transparency in the supply chain to improve advertiser ROI and publisher yield, ultimately benefiting the entire ecosystem.
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Join Mark and Chandru in this episode as they unravel the concept of circulating supply within the cryptocurrency ecosystem. In this episode, circulating supply is discussed both from a crypto and legal perspective. They further explore the terms vesting, vested, allocated, unallocated, locked and unlocked.
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In this episode of LabTalks, Ben Putley is joined by Nathan Taylor-Billings, Head of Addressable Activation at Kinesso. They discuss Nathan's background in ad tech and programmatic advertising across trading desks, publishers, tech companies, and agencies.
Nathan shares insights into campaign setups, brand safety practices, addressing ad fraud, made-for-advertising sites, optimising towards goals, testing innovations like blockchain ad buying, and preparing for a cookieless future.
They explore the pros and cons of AI in advertising, innovations Kinesso is excited about, educating clients on emerging technologies like crypto wallets for identity, and the overall evolving ad tech landscape. It's an insightful conversation covering key challenges and opportunities in digital advertising today.
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We had the pleasure of hosting Chris Twining, Head of Integrated Media at Stone Island for a fireside chat where he discussed with Raman insights into how brand marketers are approaching new and emerging technologies to combat the changing media landscape, whilst airing on the side of caution what these changes mean.
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LabTalks Live had the pleasure of hosting the panel "Shining a Light on Ad Tech Transparency".
Our panelists included:
James Trott - Senior Director, Global Addressable Media at The Coca-Cola Company
Flaminia Sapori - Marketplace Lead, EMEA at MAGNA Global
Lanre Agbetayo - Executive Director, Audience Solution OMD EMEA
Laurie O'Riordan - Head of Programmatic at Digitas UK
Moderated by Adam Chorley, Co-Founder & COO at Alkimi
The panel dives into the challenges, opportunities, and emerging solutions surrounding transparency, shedding light on the complexities and the need for a more open and equitable ecosystem.
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Ben's keynote takes us on a journey through the evolution of the ad-funded internet and the transformative role of blockchain technology in the ad tech industry. Ben explores the history of the internet, the rise of blockchain, and its impact on ad tech.
From the challenges of outdated infrastructures to the promise of transparency and efficiency with blockchain, this session delves into pivotal moments in ad tech history. Join us as we envision a more accessible and transparent internet for all.
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In part 2 of the second episode of LabTech, we delve into the programmatic ecosystem, examining the technology and roles within the legacy AdTech industry and how Alkimi is revolutionizing it.
Join Chandru and Chorley as they discuss the programmatic advertising landscape and Alkimi's unique approach. They explore the ethos and purpose behind Alkimi, addressing key concerns in legacy digital advertising, particularly transparency issues.
Join us as we shed light on how Alkimi is setting a new standard in the advertising industry.
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In the second episode of LabTech, we delve into the fundamentals of programmatic advertising & the legacy AdTech industry.
Join Chandru and Chorley as they break down what programmatic advertising is, starting with the role of publishers. They discussed the evolution from traditional ad placements to real-time bidding, detailing how ad units are sold through a complex ecosystem, Supply Side Platforms (SSPs), ad exchanges, and Demand Side Platforms (DSPs), highlighting their significance in the current landscape.
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In this episode, we sit down with for an insightful podcast with Alessandro De Zanche, Media Monetisation Consultant at ADZ Strategies, to discuss the evolving landscape of digital advertising. He shares insights from his decades of experience working with publishers like Yahoo and News UK.
Topics covered include challenges and innovation in publishing, Apple's privacy changes, the importance of prioritising audiences over advertisers, the role of blockchain and Web3 in fostering community engagement, and the potential of AI in shaping the future of immersive content and advertising.
Ben also sheds light on Alkimi's mission to deliver fair revenue share for publishers through blockchain technology and the value of storytelling in advertising.
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In the very first episode of LabTech, we dive into the world of Alkimi and explore the latest innovations happening behind the scenes.
Join Chandru and Chorley as they discuss their recent trip to India, where they connected with our team and partners to refine our product and explore new market opportunities. They discussed the role of blockchain in creating a transparent and efficient advertising ecosystem, the transition from nodes to validators, and the benefits for our community. And that's not all! We’re tackling burning questions straight from our listeners and share exciting news about the future of Alkimi Labs. If you have any more questions for LabTech, don't hesitate to drop them in the comments below or join the conversation on Twitter using the hashtag #LabTech .
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In this LabTalks podcast episode, we welcomed back Mark Pearce, also known as "THE LAWYER," for an insightful conversation about all things Alkimi.
Mark and Ben dove into various topics, including the recent India trip where our founders met the team and developers who have played a significant role in building the exchange we have today.
They explored the unique challenges and opportunities in India's crypto landscape, navigating taxation and regulations.
Throughout the episode, Mark and Ben also discussed the importance of selecting reliable partners, the ever-evolving crypto market, and Alkimi's potential for international expansion.
They wrapped up with reflections on Alkimi's growth, revenue milestones, and future prospects in the dynamic realm of digital advertising and blockchain technology.
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Join us for a thought-provoking discussion on the critical challenges facing the AdTech industry and the imperative of sustainability. Explore firsthand experiences from Claire Gleeson-Landry, who brings insights from her tenure at The Guardian and GoodLoop, shedding light on the challenges and inefficiencies within the industry.
Discover why sustainability must transition from being a trend to becoming a core consideration in decision-making. Gain valuable perspectives on the impending "cookie apocalypse", the push for behavioural change, and the transformative potential of innovative solutions.
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This week we were thrilled to be joined by Laurie, Head Of Programmatic at Digitas. Ben and Laurie discussed all things adtech, delving into topics like supply path optimisation (SPO), blockchains influence on the industry and looking to the future where cookies will no longer exist.
Join Laurie and Ben for their practical insights and thought provoking discussions around the need for innovation within the space!
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In this insightful discussion, Mark delves into the dynamic world of tech clients, decentralisation, and the future of digital space. From highlighting the challenges and opportunities within the tech industry to offering valuable advice for legal professionals venturing into the web3 space, this episode is packed with actionable insights for anyone interested in the evolving landscape of law and technology.
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