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In this episode, Maeva Cifuentes, CEO of Flying Cat Marketing, shares her expertise in SEO and content marketing for B2B SaaS companies. She delves into her experience in starting and scaling her own agency and shares a unique tip on sales and forecasting that she has recently learned. You'll learn about the importance of building long-term growth, how to add value to proposals by being unique to each client, and how to be more strategic on social media.
Mentioned on the episode:
Flying Cat Marketing
The SEO Roundtable
Connect with Maeva Cifuentes on Linkedin
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This episode addresses how finding your purpose in business and aligning yourself with what you really care about is paramount to success. We sat down with Marcy Stoudt to discuss how she helps leaders build confidence and achieve balance in their lives and careers.
Mentioned on the episode:
Cloverleaf Assessments
Revel Coach
Connect with Marcy Stoudt on Linkedin
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Patty Franco shares the importance of positive intelligence in navigating difficult situations. Patty is a Certified Professional Coach and Energy Leadership Index Master Practitioner. How do you bring your best energy every day? Be sure to tune in.
Mentioned on the episode:
How Women Rise by Sally Helgesen and Marshall Goldsmith
Positive Intelligence by Shirzad Chamine
Patty Franco Coaching
Connect with Patty Franco on Linkedin, Instagram, and Facebook.
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Nitin Mittal, founder of Actuate, shares his approach to identifying client pain points and project urgency. Listen in to hear about how to communicate effectively with stakeholders and how to address the challenges associated with raising capital in a down market.
Acctuate’s website: acctuate.com
Connect with Nitin on Linkedin
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Strong positioning and specialization are not enough to cut through the noise. This is a realization from our guest, Dan Englander of Sales Schema. He found that a relationship-driven outreach at scale makes a difference. Tune in and learn how you can de-risk conversations without being overly persistent.
Mentioned on the episode:
Sales Schema
Digital Agency Growth Podcast
Relationship Sales At Scale
Connect with Dan Englander on Linkedin.
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Lana Kitcher is a Productivity and Efficiency Coach, working with entrepreneurs and business owners to “Do Less, Better.” This episode discusses how reading is underutilized, how unplugging looks different to everyone, and how to create habits that will help you achieve your goals with intention.
Mentioned on the episode:
Libro.fm
Atomic Habits
Four Thousand Weeks: Time Management for Mortals
Essentialism: The Disciplined Pursuit of Less
LK Consultants
CEO Checklist
Unplug, Live Slow Assessment
Connect with Lana Kitcher on Instagram and Linkedin.
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If you’ve been keeping your head down for quite some time now, maybe it’s time to do the opposite and make an impact. We are honored to have Dorie Clark share her insights on strategic thinking in her book, The Long Game. We hear about the principles of heads up and heads down and recognize that there’s a balance and how thinking in the four waves is a cycle of learning and growth.
Mentioned on the episode:
The Long Game
Entrepreneurial You
Reinventing You
*Long Game* strategic thinking self-assessment
Connect with Dorie Clark on Facebook, Linkedin, Instagram, and Twitter.
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Tanner Campbell joins Leaders Of Consulting and dives into some niche opportunities in podcasting as well as some audience growth strategies.
Mentioned on the episode:
Tanner's websiteConnect with Tanner on Linkedin, Twitter or Instagram
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Relationships equals clients. This is the principle Terry Rice has used to build his business on for years, by building relationships authentically over time with the right people. Terry also shares his content creation process and why he doesn't delegate this aspect, but still has time for his family and interests. We also hear about frameworks from Justin Welsh, creating hub content, repurposing, and using the profit multiplier for your consulting business.
Mentioned on the episode:
The Solopreneur’s Fast Track
Connect with Terry Rice on Linkedin, Twitter, and Instagram.
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In this solo episode, Jonathan shares some thoughts and examples of creating more compelling calls to action for services and offerings.
Examples mentioned:
Terry RiceTaki MooreConnect with Jonathan on Twitter or Linkedin
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You probably wouldn’t expect the President and CEO of an artificial intelligence and machine learning company to say that focusing on technology alone does not guarantee the success of the business. But it is the case for Gary L. Melling of Acquired Insights.
In this episode of Leaders of Consulting, Gary emphasizes that as much as businesses would want to focus on technology, they should also understand how such technology will be useful to their people. He also shares the backstory of how he began to focus on the people side of organizational change management, and how he adds a personal touch in interacting with colleagues. Moreover, he discusses the role of Continuity Risk Assessment in identifying the factors that can threaten a business and its continuity.
Mentioned on the episode:
Acquired InsightsWho Says Elephants Can’t Dance?, Book by Louis V. Gerstner, Jr.Connect with Gary L. Melling on LinkedIn, or contact Acquired Insights through [email protected] or +1800-627-4151
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Scott Leese is definitely not your traditional consultant. When he established Scott Leese Consulting, he immediately began branching out his consulting business. He was also able to integrate beach surfing and sales into his business. How? Well, that’s what he talks about in this episode.
Other than that, he also shares tips on how to bring out a lot of different facets to your consulting business, how to turn those facets into revenue streams, and more.
So if you want to learn more from Scott on how you can do more with your consulting business, this episode is for you!
Mentioned on the episode:
Scott Leese ConsultingSurf and SalesThursday Night SalesScotty’s Little Sales ClubConnect with Scott Leese on LinkedIn.
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Was there an instance where your client made a request you weren’t able to deliver on, but you were unable say no, because you didn’t want to destroy the relationship?
In this episode, “Agency Whisperer” Karl Sakas teaches us how to meet clients halfway with the framework he developed – Reason, Options, Choose. He elaborates on the importance of creating options based on the client's unique and personal and professional goals. Karl also talks about the application of the Pod structure in an agency, and how it influenced how he works with his team members at Sakas & Company.
Mentioned on the episode:
Sakas & Company
Agency PM 101 Training Course
The Human Brand by Chris Malone and Susan Fiske
Connect with Karl Sakas on LinkedIn, Facebook, Instagram, and Twitter.
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Simon Severino is the CEO of the global Growth Advisory consultancy, Strategy Sprints. In this episode, he talks about the “Sprints” method, which he employs in helping his client companies in doubling their revenues in 90 days.
He explains the difference between fixed costs and variable costs, and how the latter is more beneficial in reducing risks in business. He also shares some other tips such as taking profits in cash, and the importance of a cash flow making decisions in the business.
Simon also talked about the interesting concept of, “Return on Luck”, and the payoff of picking a fight and consistently fighting for it.
Mentioned on the episode:
Strategy Sprints
Strategy Sprints, book by Simon Severino
Wisdom of No Escape and Path of Loving-Kindness, book by Pema Chodron
Connect with Simon Severino on Strategy Sprints, LinkedIn, Twitter, Instagram, and Facebook
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Jeff Meade is the President of Meade, a management consultancy for marketing agencies. He is responsible for growing an agency’s revenue past $20 million and landing another one on the Inc. 5000. In this episode of Leaders of Consulting, he talks about his diagnostic called Agency Roadmap, and how it allows him to determine the businesses’ true problem and help the businesses identify their desired outcomes. Jeff also discusses his Four Benchmarks of an Agency’s Life Cycle, and the processes involved therein. Additionally, he shares how his mindset was changed by a book written by David Maister.
Mentioned on the episode:
MeadeAgency RoadmapManaging the Professional Service Firm by David MaisterFour Benchmarks of an Agency’s Life Cycle—And How To Profit from ThemConnect with Jeff Meade on LinkedIn
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Our guest, Alexa D’Agostino, founded her first marketing agency and sold it in 2014 as her fourth exit. She has earned five degrees and is now the CEO of ThynkTank Coaching and Thynkfuel Media. In this episode, Alexa emphasized the importance of keeping data simple. She also talked about the habits she has built collecting data through CRM, and highlights the significance of the human touch in the process. She also shares the systems and processes in lead generation and her thoughts about mentorship.
Mentioned on the episode:
ThynkTank CoachingThynkFuel MediaMondayConnect with Alexa D’ Angelo on Instagram
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In this episode, we are joined by Microfame founder, writer, speaker, business owner, and “The Hype Guy” himself, Michael F. Schein. He talks about the 12 Hype Strategies and his journey in playing with mass psychology to attract a lot of attention. He tells the story of how he started applying the Hype strategies as a marketing agency, and also gave emphasis on the Make War, Not Love strategy. Furthermore, Michael shares an interesting story of how he was able to make millions and transform his life by embarking on a free trip to China.
Mentioned on the episode:
Microfame MediaThe Hype HandbookBasecampConnect with Michael Schein on Twitter and Facebook
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Matthew Kay is a Growth Marketing Consultant who currently focuses on SEO-related work. He has a proven track record of driving success across digital channels. In this episode, Matthew reveals that SEO is not an overnight endeavor. He further discusses knowing when to start an SEO campaign —if it is the right fit and the right thing to do. He also shares about the struggles he came across as a solo consultant, and how he started this career out of his love for Lego.
Mentioned on the episode:
GrowthMentorBeyond the BrickGrowth PlaysConnect with Matthew Kay on LinkedIn and Twitter
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In this episode, Paul Sokol, Co-founder of Be Pro, joins us to talk about some of the unique approaches he has used in his consulting career. As a marketing automation and sales expert, he discusses why you need to be clear on two things: your offer and your audience. He identifies the critical four parts of creating a useful customer profile and shares examples of how to position products to different kinds of audiences. Moreover, he explains about customer and sales journey, and how they contribute to the marketing automation process. Paul also gives a little sneak-peek of his upcoming book, The Business Stack.
Mentioned on the episode:
Be ProThe Business Stack (Upcoming Book)Connect with Paul Sokol on Facebook, LinkedIn , Twitter and Instagram
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On this episode, Jonathan shares a series of guidelines implemented with his agency, that can be helpful when working as part of a team. The guidelines are as follows:
Always confirm having received, read and understood messagesAlways give an indication of when tasks or next actions will be carried out + reporting back once they have been completedBe detailed & specific to avoid ambiguity (include names & links to anything referred to), making this as simple as possible to understand.When text alone is insufficient to explain, include supporting screenshots or a Loom video to help clarifyOffer next suggested steps/actions, in addition to presenting a problem or situationIf there are any unforeseen delays that mean that you are unable to meet a deadline, let the team know as soon as you can + give an updated estimated time of completionAll internal communication should all be done using the open channels rather than DMs.Be pro-active with your communication - so when you can see a potential problem arise in advance or an improvement can be made, make the team aware ahead of time.If some of the communication (particular to clients) is something that will be repeated and can be standardized, we should template it, and include it in the team wikiResources mentioned:
ZipMessageNon Violent CommunicationCrucial Conversations
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