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(2 minutes, 29 seconds) Welcome back to Legal Marketing Moments!
When giving someone on your team bad news that will have an impact on their job or their career, if you are ever tempted to tell that "person" not to take it personally and that it is "just business," I urge you to remember that you are talking to another human being.
In this brief episode of Legal Marketing Moments, my 2-3 minute podcast, I will discuss why this might just be the most insensitive thing you can say to another person.
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NOTE: Don’t miss my next LinkedIn class, my hybrid online self-study AND optional live coaching course created for professionals who are ready to cut through the clutter and build their reputations, their relationships, and their businesses.
For more details, please visit http://licfl.com. I’d love to have you inside the course!
** Also, if you are interested in a firm license where I would host this course just for your firm, please email me at [email protected] **
Until next time, take care. Nancy
If you have questions or comments about this, or any, episode, feel free to email me at [email protected].
Additional episodes of Legal Marketing Moments can be found at myrlandmarketing.com under the Podcasts tab by clicking here: https://www.myrlandmarketing.com/podcasts/legalmarketingminutes/
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(2 minutes, 38 seconds) Welcome back to Legal Marketing Moments!
Let’s talk about the important skill of asking the follow-up question.
This is one of the most important skills you can develop.
In this brief episode of Legal Marketing Moments, my 2-3 minute podcast, I will help you understand why this is important, and how this helps you differentiate yourself from others.
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NOTE: Don’t miss my next LinkedIn class, my hybrid online self-study AND optional live coaching course created for professionals who are ready to cut through the clutter and build their reputations, their relationships, and their businesses.
For more details, please visit http://licfl.com. I’d love to have you inside the course!
** Also, if you are interested in a firm license where I would host this course just for your firm, please email me at [email protected] **
Until next time, take care. Nancy
If you have questions or comments about this, or any, episode, feel free to email me at [email protected].
Additional episodes of Legal Marketing Moments can be found at myrlandmarketing.com under the Podcasts tab by clicking here: https://www.myrlandmarketing.com/podcasts/legalmarketingminutes/
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(2 minutes, 33 seconds) Welcome back to Legal Marketing Moments!
Do you consider yourself a perfectionist? Maybe an occasional perfectionist?
When you make a mistake and you don’t sound up to your standards when you create audio or video, it is natural to think you need to clean up the recording so it is as close to perfect as possible.
In this brief episode of Legal Marketing Moments, my 2-3 minute podcast, I will share my thoughts about how to take care of those slip ups.
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NOTE: Don’t miss my next LinkedIn class for lawyers, my hybrid online self-study AND optional live coaching course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices.
For more details, please visit http://licfl.com. I’d love to have you inside the course!
** Also, if you are interested in having me customize this course for your firm, please email me at [email protected] so we can discuss. ** ****************************************************************
Until next time, take care.
Nancy
If you have questions or comments about this, or any, episode, feel free to email me at [email protected].
Additional episodes of Legal Marketing Moments can be found at myrlandmarketing.com under the Podcasts tab by clicking here: https://www.myrlandmarketing.com/podcasts/legalmarketingminutes/
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(2 minutes, 9 seconds) Welcome back to Legal Marketing Moments! There are many professionals who continue to be hesitant to share what they know on social and digital media because they can’t imagine what they would have to say that people would want to read, hear, and/or see.
In this brief episode of Legal Marketing Moments, my 2-3 minute podcast, I will help you get past this feeling of not being worthy enough to post the knowledge that is in your head that other people need to hear.
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NOTE: Don’t miss my next LinkedIn course for lawyers, my hybrid online self-study AND optional live coaching course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices.
For more details, please visit http://licfl.com.
I’d love to have you inside the course!
** Also, if you are interested in hosting this course just for your firm, email me at [email protected] **
Until next time, take care. Nancy If you have questions or comments about this, or any, episode, feel free to email me at [email protected].
Additional episodes of Legal Marketing Moments can be found at myrlandmarketing.com under the Podcasts tab by clicking here: https://www.myrlandmarketing.com/podcasts/legalmarketingminutes/
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(2 minutes, 59 seconds) Welcome back to Legal Marketing Moments!
If it is important to you to develop relationships, a well as build your reputation with those who are the most important to you and the growth of your practice, then it is important to talk about why you need to pay attention to the way you use LinkedIn.
In this 2-minute, 59-second episode of Legal Marketing Moments, I talk about how LinkedIn is evolving yet staying the same, and what that means for the growth of your reputation, relationships, and practice.
NOTE: Don’t miss my next LinkedIn class for lawyers, my hybrid online self-study AND optional live coaching course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices.
For more details, please visit http://licfl.com.
I’d love to have you inside the course!
Until next time, take care.
Nancy
If you have questions or comments about this, or any, episode, feel free to email me at [email protected].
Additional episodes of Legal Marketing Moments can be found at myrlandmarketing.com under the Podcasts tab by clicking here: https://www.myrlandmarketing.com/podcasts/legalmarketingminutes/
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(2 minutes, 27 seconds) Welcome back to Legal Marketing Moments!
Recently, during a one-on-one LinkedIn training session with a partner at a law firm, I was asked an interesting and perceptive question:
"Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn't normally include in my firm bio?"
In this episode of Legal Marketing Moments, my 2–3-minute podcast, I will share with you what I shared with my client because it might help you as well.
Until next time, take care.
If you have questions or comments about this. or any, episode, feel free to email me at [email protected].Additional episodes of Legal Marketing Moments can be found at myrlandmarketing.com under the Podcasts tab, or by clicking here:
https://www.myrlandmarketing.com/podcasts/legalmarketingminutes/
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(2 minutes, 58 seconds) Welcome back to Legal Marketing Moments!
It is important to let people know what your skills and knowledge are so they can decide if they should take the next step in pursuing a relationship, a business relationship, with you.
One efficient way for you to do this is to produce content that is active 24 hours a day, seven days a week, so that when they're ready to consume some of your content, it's there for them.
In this episode of Legal Marketing Moments, my 2–3-minute podcast, I will make this easier and more efficient for you.
NOTE: Don’t miss my next class of LinkedIn Course For Lawyers, my hybrid online self-study AND live coaching course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices.
To receive more information, please visit http://linkedincourseforlawyers.com
I’d love to have you inside the course!
Until next time, take care.
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(2 minutes, 42 seconds) Welcome back to Legal Marketing Moments!
If you have any trepidation about sending your marketing and business development people at every level to conferences, perhaps because you are worried that they appear as though they are a bit of a boondoggle in really nice places, with really nice meals, with really nice weather (not always), and that your people are just going to be playing around, I want you to know that is not the best way to think about these conferences.
In this episode, I will discuss why this couldn’t be further from the truth.
If you would also like to read the blog post connected to this episode, you can find that right here.
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NOTE: Don’t miss my next class of LinkedIn Course For Lawyers, my online self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices.
To receive more information, please visit http://linkedincourseforlawyers.com
I’d love to have you inside the course!
Until next time, take care.
If you have questions or comments about this, or any, episode, email me at [email protected]
Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com.
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(2 minutes, 57 seconds) Welcome back to Legal Marketing Moments!
LinkedIn is adding a few features that will allow your posts and other content to be discovered by more people, including those you aren’t currently connected to.
Let me tell you about these new features:
• Suggested Posts
• Search & Discovery
• Collaborative Articles
Bottom Line: All of these have the potential to help make you and your posts more discoverable to people you are and aren’t connected to who care about the topics you know about. This is what we want.
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NOTE: Don’t miss my next class of LinkedIn Course For Lawyers, my online self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices.
To receive more information, visit http://linkedincourseforlawyers.com
I’d love to have you inside the course!
Until next time, take care.
If you have questions or comments about this, or any, episode, email me at [email protected]
Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com.
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(2 minutes, 11 seconds) Welcome back to Legal Marketing Moments!
Whether you think you have time to do business development or not, it boils down to one thing, and that is that it takes marketing and business development to grow your practice.
When you are busy, it’s difficult.
Let's discuss.
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NOTE: Don’t miss my next class of LinkedIn Course For Lawyers, my online self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices.
To receive more information, visit http://linkedincourseforlawyers.com
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(2 minutes, 46 seconds) Welcome back to Legal Marketing Moments!
Many lawyers cringe when the topic of selling or sales comes up. If I told you that you're in the position of selling every day of your life, does that make your stomach turn?
Well, it's true, so what we need to talk about first is that, if you are a lawyer whose livelihood depends either now or in the future on having another human being spend money for your services, you are in the business of selling.
My first jobs out of college were in sales, so I've been right there with you. Let me make this much easier for you.
Let's discuss.
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NOTE: Don’t miss my next class of LinkedIn Course For Lawyers, my hybrid self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices.
To receive more information, visit http://linkedincourseforlawyers.com. I’d love to have you inside the course! Until next time, take care.
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(2 minutes, 38 seconds) Welcome back to Legal Marketing Moments!
It is tempting to copy your firm bio over to your LinkedIn profile and call it a day. When you do this, you are missing a few critical components of your LinkedIn strategy.
Let's discuss.
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NOTE: Don’t miss my next class of LinkedIn Course For Lawyers, my online self-study AND live course created for lawyers who are ready to cut through the clutter and build their reputations, their relationships, and their practices.
To receive more information, visit http://linkedincourseforlawyers.com
I’d love to have you inside the course!
Until next time, take care.
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(2 minutes, 50 seconds) Welcome back to Legal Marketing Moments!
Let's talk about building your brand within your firm, and what you might want to think about for that effort to go as smoothly as possible.
Let's say you are a practicing lawyer within the firm and it's important to you to be out there and visible and building your brand separate from your firm's brand.
It could be that you are a business professional, yet you still want to build your brand internally and externally.
Let's discuss.
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THANKS: Thanks to Ari Kaplan and the rest of my friends on Ari's Virtual Lunch, including this month's sponsor, SurePoint Technologies, for discussing and inspiring this episode.
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NOTE: If you haven’t downloaded my free checklist, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8Essentials
Thanks for stopping by!
Until next time, take care.
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(2 minutes, 40 seconds) Welcome back to Legal Marketing Moments!
The Metaverse is a topic that continues to either intrigue or annoy many who hear that they must pay attention.
In this brief episode of Legal Marketing Moments (my 2-3 minute podcast), I will continue to share my latest thoughts about whether the Metaverse has a place within legal and professional services.
You can think of this as learning together as I first started discussing this publicly in Episode 8 of this Legal Marketing Moments podcast.
You can listen to that introductory Metaverse episode here:
https://academy.myrlandmarketing.com/podcasts/legal-marketing-moments/episodes/2147563936
NOTE: If you haven’t downloaded my free checklist, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8Essentials
Thanks for stopping by!
Until next time, take care.Nancy
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(2 minutes, 36 seconds) Welcome back to Legal Marketing Moments!
Are you curious what Mission and Vision Statements are, and if you need them?
In this brief episode of Legal Marketing Moments (my 2-3 minute podcast), I will give you a brief definition and example of each to help guide you in the creation of yours.
NOTE: If you haven’t downloaded my Free Checklist, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8Essentials
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(1 minute, 32 seconds) Welcome back to Legal Marketing Moments!
Your clients and potential clients have a lot at stake when they decide whether to choose you, or whether to continue doing business with you.
In this brief episode of Legal Marketing Moments, I will give you one thought to keep in mind as you go about doing everything you do on a daily basis.
This will help drive all of your actions and decisions.
NOTE: If you haven’t downloaded my Free Checklist, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8Essentials
Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com. -
(2 minutes, 30 seconds) Welcome back to Legal Marketing Moments!
If you’re anything like me, there are times when there is something you want to do that you know will help grow your practice, but you need to learn how to do it first, or at least get better at doing it.
You just want it to happen. You wish you could close your eyes or snap your fingers, and it would be done.
In this brief episode, I'll discuss the best way to approach the tasks that are the most important to building your practice.
NOTE: If you haven’t downloaded my complimentary resource, LinkedIn For Lawyers: 8 Essential Ways To Get Noticed By The Right People On LinkedIn, I invite you to visit the following link: https://bit.ly/LinkedIn8EssentialsAdditional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: Legal Marketing Moments.
Thank you for stopping by!
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(2 minutes, 41 seconds) Welcome back to Legal Marketing Moments!
One of the most effective ways to let your clients and potential clients know you are knowledgeable in the topics they care the most about is to share content that demonstrates your knowledge.
It takes time to create and share content. You’re busy. How are you supposed to find time to create this content?
In today’s episode of Legal Marketing Moments (my 2-3 minute podcast), I am going to share 4 quick and easy ways for you to repurpose existing content that will help you build your reputation and your relationships on LinkedIn.
FYI: My hybrid live and online LinkedIn Course For Lawyers is opening again SOON! I'd love to have you and your colleagues join us!
To learn more, please visit http://linkedincourseforlawyers.com.
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(2 minutes, 55 seconds) Welcome back to Legal Marketing Moments!
I read an article this morning on law.com about firms that are putting the clamps down, or that have always had them down because they are worried about what’s going to happen on social media, and that they don’t necessarily trust their people to make good decisions.
Let’s talk about this because, in this day and age, you are missing a huge opportunity to build reputations and relationships.
FYI: My hybrid live and online LinkedIn Course For Lawyers is opening again SOON, and I'd love to have you and your colleagues join us!
Please visit http://linkedincourseforlawyers.com for more information.
If you have questions or comments about this, or any, episode, email me at [email protected]
Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: http://legalmarketingmoments.com.
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(2 minutes, 9 seconds) Welcome back to Legal Marketing Moments!
Today we're going to talk for 2 minutes about the need to let consumers of your content, whether that's a podcast, a blog post, an article, a video, or any other type of content, learn about you while also deciding whether or not they should spend one more second consuming your content.
This is a fine line to walk, but In this episode, I will let you know how you can do both.
FYI: My hybrid live and online LinkedIn Course For Lawyer is opening again SOON, and I'd love to have you and your colleagues join us! Please visit http://linkedincourseforlawyers.com for more information.
If you have questions or comments about this, or any, episode, email me at [email protected]
Additional episodes of Legal Marketing Moments, along with direct links to subscribe on Apple, Google, and Spotify can be found right here: legalmarketingmoments.com.
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