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Hey Lashpreneurs! This is a BIG celebratory milestone episode – we’ve hit 300 episodes of The Lessons of a Lashpreneur Show!
In this special episode, I’m looking back at some of the most impactful moments from the show’s journey, and I’m giving you a behind-the-scenes peek at how it all came together.
I’ll be sharing what kept me going through the ups and downs, the mindset shifts I had to make, and the purpose that’s driven me to where I am today. You’ll hear all about the lessons, growth, and everything that’s helped me reach this point!
I can’t wait for you to tune in and celebrate with me! Thank you for being a part of this journey! It wouldn’t be the same without you.
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Hey Lashpreneurs! I’m so excited to have Laura Martinez, the amazing founder of Beauty Lash, on the Lessons of a Lashpreneur Show!
With over 10 years in the beauty industry, Laura, originally from Mexico, has made a huge impact in the lash industry with her well-known brand. She shares her personal journey from starting out in the beauty world to building Beauty Lash. Including the challenges she’s faced as a business owner, how she overcomes them, and why mindset and self-care are so important.
It’s going to be an inspiring conversation — you won’t want to miss it!
Connect with Laura on Instagram @laumararmenda
Beauty Lash Instagram & Website —
For Mexico: @beautylashmex www.beautylash.mx
For Spain: @beautylashesp www.beautylash.es
For US: @beautylashusa www.beautylash.store
Also, Laura has launched a new membership program at Beauty Lash Academy. For just $24.00 per month, you’ll get access to all of her courses, including classic techniques, volume, and more! Check it out on www.beautylashacademy.com
💌 Get the chance to be coached one-on-one with me for free — live on a podcast call! We’ll talk through the specific challenge you’re facing and work on strategies to help you move forward. Plus, you’ll experience firsthand how powerful having a business coach can be, while our listeners get to steal the ideas and strategies for their business as well.
Visit thelashpreneur.com/lolcoach to apply!
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Ever feel like you're stuck doing everything yourself in your business? Well, we've got a treat for you today!
We're talking with Aubrey Prohaska, owner of Lucky Lash in Pittsburgh, Pennsylvania and a member of our Society Xcelerator program.
She's been right where you are!
Aubrey started her lash journey listening to this very podcast back in 2018, — the reason she finally took the leap in 2020 to open her own business! Four years in, she’s got two employees and is loving the team culture she’s created!
She opens up about the challenges of hiring, including having to let an employee go when it didn't work out, the process of gradually transitioning some of her clients to her team members and training them to work just LIKE HER to keep clients happy even when she’s not personally doing the service.
Now, she's finally getting more time for herself and to work on growing her business AND.. no more working weekends!
🚨 If you are interested in learning more about how to build a team so that you can stop trading your time for money — we've got our Solo Stressed to Team Success classes happening this week. So head over to thelashpreneur.com/solostressed and get registered!
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In this week's episode, we're talking with Kari Sullivan, owner of Vive Aesthetics in Saginaw, MI and a member of our Momentum Mastermind.
Kari's story is definitely one that many business owners can relate to. She was working two jobs while trying to grow her business, feeling overwhelmed and struggling to balance her work and personal life!
As she joined our Momentum Mastermind program a year ago, she learned to make strategic decisions about her business. She gradually left her second job to focus on her own business and started hiring team members aligned with her mission, vision, and values. This is where things really started to change for Kari.
Having a supportive team makes a huge difference in a business owner's life. It allows you to delegate tasks, focus on growth, and actually have time for yourself and your family. Kari found that with the right team members, she could achieve a much better work-life balance. This not only improved her quality of life but also contributed to the success of her business.
Kari also discovered how important company culture is. When your team understands and embraces your mission, vision, and values, they're more satisfied in their roles. They feel part of something bigger than just a job. This leads to better performance, lower turnover, and ultimately, a more successful business.
If you’re feeling overwhelmed too with your business and are starting to think about building a team, OR if you’re curious about how having a team could help you and your business, my LIVE FREE Masterclass Solo Stressed to Team Success is perfect for you!
Head over to www.thelashpreneur.com/solostressed to register.
In this free masterclass, you’ll learn what it’s really like to hire a team and how to hire smarter — without the headaches and heartaches that come with toxic hiring practices in the beauty industry!
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Hey Lashpreneurs!
In this week’s episode, we’re diving into another common question beauty business owners ask:
“Do you recommend giving raises? How often, and how much?”
There’s a big misconception that simply giving more money will solve the problem and keep team members around. But what many business owners tend to overlook is that it takes more than just money to retain a stellar team member. In today’s world, people aren’t just looking for higher pay — they want a workplace where they can grow, aligned with the mission, vision, and values of the company. We’re going to dig deep into this topic today!
Also, a heads up — our ✨FREE✨ Solo Stressed to Team Success masterclass opens for registration in just 2 days!
This masterclass is perfect if you want to know what pay structure is best to pay your team that’s competitive AND profitable, the 6-Step Hiring Process to attract your dream team candidates and so much more!!
DM us #team on Instagram to get on the waitlist! But if you’re listening on or after September 11th, you can go ahead and register at www.thelashpreneur.com/solostressed
See you in class!
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Are you a solo spa or salon owner wondering if it’s time to take the leap and start hiring?
In this episode, we dive deep into this including the common fears and misconceptions that hold many beauty business owners back from building a team. We’ll discuss how to know when you’re ready to hire, the financial realities of bringing on a new team member, and why traditional hiring practices often lead to toxic work environments.
With the holiday season approaching and the inevitable fully booked schedule in the coming months, the pressure is on! So, if you’re wondering whether you’re ready to take on the responsibility of someone else’s income, this episode is for you!
AND if you’re considering hiring, building a team, or just curious if hiring is the next step for you, I also have an upcoming FREE masterclass called Solo Stressed to Team Success — there will be 3 class times available! We’ll cover everything from hiring and team culture to how you can bring on a team member who’s actually driving profits — not just sales 👀 — in your business. We’ll also discuss toxic hiring practices and how you can avoid them.
DM me #team on Instagram @thelashpreneur to get on the waitlist, and I’ll make sure you’re all set when registration opens up in a few days!
Hope to see you in class!!
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If you're a business owner who's thinking about hiring or already has a team, and wants to create a culture and an environment that you and your team will both enjoy then this one's for you! 🤗
We’re talking all about creating a positive team culture and how to handle the human side of running a business — from setting up effective hiring processes to creating an environment where both you and your team thrive.
I am sooo happy to have Kira La Forgia founder of The Paradigm, who with a decade of experience in People Operations in the corporate world, is no stranger to the sensitive issues involved in the human side of running a business! There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. AND the good news is, Kira learned it all so you don’t have to.
She created The Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs!
If you want to know more about Kira, connect with her on instagram @theparadigmm and her website www.the-paradigm.com
She also has a fun quiz that tells you your leadership archetype. Just head over to www.the-paradigm.com/quiz and check it out!
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Ever wonder what happens when you finally hit that 'fully booked' status every beauty biz owner is chasing?
Spoiler alert: It’s not all sunshine and rainbows. 👀
In this episode, we’re diving into the real talk about being fully booked. We’ll chat about the stress of juggling loyal clients, the temptation to overwork yourself, and why your marketing game can’t stop just because you’re busy.
We’ll also discuss these 3 common options you can consider to handle being fully booked:
1️⃣ Raising your prices (oh, and DON’T FORGET TO GET YOUR GUIDE HERE www.thelashpreneur.com/raiseyourprices)
2️⃣ Hiring and training a new team member
3️⃣ Becoming an educator or launching your own lash brand
Now, if you're thinking about building a team (which is often the next step after you're fully booked), — we're launching a new training called "Low Stress to Team Success" in a few weeks!
You can DM me on Instagram (@thelashpreneur) with “#TEAM” to join the priority waitlist. We’ll make sure you’re first to know when registration opens for this class towards the end of September.
In this training, we’ll cover how to hire effectively without the usual headaches and heartaches that can come from the beauty industry. We’ll help you streamline your hiring process, boost your profits, and build a great team culture. You won’t want to miss it!
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Hey Lashpreneurs! This episode is all about getting crystal clear on what it actually means to be "fully booked" in your business - and it's probably very different from what you might think. 👀
I break down how you can define that goal in a way that aligns with the lifestyle and income you want and the importance of tracking AND knowing your numbers instead of just focusing on booking as many clients as possible cos we gotta WORK SMARTER NOT HARDER!
If you want to take this further and learn more — Enter the Know Your Numbers Masterclass - happening LIVE and online on August 18th!
Inside this class you’re going to learn IF your business is profitable (and by how much) AND the exact action steps to take to INCREASE the PROFIT in your business so you can TAKE HOME MORE... OR YOUR MONEY BACK!
In other words, if you don’t walk away from this class knowing if your business is profitable or not AND what your next step is to increase profitability in your business, all you need to do is email Rachel on my customer success team at [email protected] and I will happily refund 100% of your funds - no questions asked. PLUS you get to keep all the recordings and workbook!
You can register for this class for $19USD until August 17th (price goes up to $97 at midnight that night) through www.thelashpreneur.com/knowyournumbers
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Hey Lashpreneurs! Ever feel like you're stuck in a never-ending cycle of discounting your services just to get clients through the door?
In this episode, we're diving into the world of discounting - you know, that thing we all do when we're desperate for bookings.. BUT might actually be hurting your business?
We'll chat about why slashing prices isn't always the answer (even though it sometimes feels like it should be), and why it might be attracting the wrong kind of clients. Plus, we'll break down how discounting without really knowing your numbers can leave you working your butt off for peanuts.
So If you want to know how to grow your beauty business without slashing prices, be sure to tune in!!
Also, I'm excited to announce that registration for the Know Your Numbers Masterclass, which will be held on August 18th, opens today!
In this class, we're going to break everything down so you'll know exactly how much money is coming in and out of your business. This will help you make informed decisions that actually grow your profits - without slashing your prices. AND have the confidence to charge what you're worth! 😉
Don't let another day go by feeling unsure about what your numbers are saying, your pricing or reaching for discounts as a quick fix! Register here 👉🏽 www.thelashpreneur.com/knowyournumbers
See you in class!
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When you’re running a beauty business, you pour so much of yourself into your work, aiming to make each client feel confident and beautiful. But it’s not always easy.
You might find yourself dealing with clients who struggle to keep their appointments or feeling frustrated when a negative review appears online.
These experiences can be tough, and they can often lead you to question your approach. And you might even spend daaays thinking about it, which can only drain you emotionally and take a toll on your mental health.
That’s why it’s so important to take the emotion out of these difficult situations. Having a clear process and staying within your power can help you handle these challenges more effectively!
So, in this episode, I’m diving into the TOP 5 client complaints that many beauty biz owners face. We’ll discuss —
Clients constantly rescheduling appointments
Clients being unhappy with the results of a service
Getting a bad review
Refund request
Clients not rebooking or coming back
We’ll cover how to set healthy boundaries, remain composed even when facing difficult clients — creating a WIN-WIN!
You might want to save this episode and refer back to it regularly or jot down some of the key points we discuss!
Download your FREE CUSTOMIZABLE BIZ POLICIES here ➡️ www.thelashpreneur.com/policies
👋🏼 If you want to LEARN MORE about growing your business, creating more sales, and increasing your profit so you can take home more money, don’t miss our "Know Your Numbers" masterclasses. Mark your calendars for August 18th — registration is opening up soon!
I hope to see you in class!
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Are you struggling to attract clients to your beauty business and feeling overwhelmed by marketing?
Many beauty business owners believe that consistent Instagram posting is the key to success, but there's much more to effective marketing.
In this episode, we break down the marketing funnel — an essential concept for turning strangers into loyal clients! You'll learn about the levels of the funnel, how to create a comprehensive marketing strategy that fits your unique business, and practical tips for each stage.
If you've been feeling like your marketing efforts aren't paying off or if you're ready to take your business to the next level, this episode could be exactly what you need!
🗓️ Keep an eye out for our upcoming "Know Your Numbers Masterclass" on August 18th. Registration opens on August 5th! Don't miss this chance to join us as we delve deeper into the marketing funnel, helping you increase sales and profitability in your business!
You can also get your Ultimate Beauty Biz Prep + Planning Guide on thelashpreneur.com/prepandplanning
See you!
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Just imagine — it's the end of another long day. You've poured your heart into creating stunning lashes for your clients. Your back aches, your eyes are tired, but you feel that sense of pride in your work. Then you sit down to look at your finances and... uh oh. Something's not adding up.
Sound familiar?
Maybe you're wondering why, despite being fully booked, you're still struggling to pay the bills. Or perhaps you're just starting out and feeling overwhelmed by all the costs involved in running a lash business.
Nobody teaches us the nitty-gritty of pricing when we're learning to perfect those lash applications. That's why today, we're diving into a game-changing topic: break-even pricing.
Understanding this could be the key to transforming your lash business from barely surviving to truly thriving. 🍃
In this episode, we'll break it all down in a way that's easy to understand – no advanced math skills required! We'll cover:
How to calculate your total expenses, including both business and personal costs
Why it's crucial to factor in your own pay when pricing your services
How to determine realistic working hours that won't lead to burnout
The simple formula for figuring out your break-even price per client
If you want to follow along and really visualize what we're discussing, head over to thelashpreneur.com/breakeven for the worksheet to guide you through calculations. And get your Beauty Biz Prep + Planning Guide on thelashpreneur.com/prepandplanning
🗓️ Also, if you want to take this even further, mark your calendar for August 18th. That's when I'm hosting the Know Your Numbers Masterclass LIVE! We'll dive deeper into making your business profitable, and I guarantee you'll know by the end whether your business is profitable or not, or your money back! 🤭
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Hey there, Lashpreneurs! I'm really excited about this week's episode because I've got Coach Magda with me, who's been a coach in our program for the longest time!! She's got so much insight to share, especially since she comes from a beauty biz background herself.
Magda spent 17 years in the dental field before deciding, at the age of 43, to pursue a career in the beauty industry. She found a need for a lash artist who understands the needs of mature clients, and that's when she found me at the very beginning of her lash artist journey, and the rest is history!
In this episode, we covered a lot of ground, from understanding your target market and strategies for attracting more clients to the pivotal role websites play in establishing your credibility. We also discussed the importance of streamlining your booking process (cos why wait for approval when instant confirmation can make all the difference? 🫢) And let's not forget about the often overlooked power of clear policies. ‼️
ALSO — Coach Magda shared her #1 tip that you absolutely need to hear. It’s a game-changer for anyone wanting to run a successful beauty business! 🤓 So be sure to tune in!
P.S. For those of you in the exciting phase of starting your beauty business, I've created a FREE guide called the Prep and Planning Guide. 👀 This comprehensive resource covers everything from picking a name to reserving social media handles, along with a handy inventory list to help you budget effectively. Head over to www.thelashpreneur.com/prepandplanning to download your copy and get that A to Z steps for getting your beauty biz up and running smoothly!
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In this week's episode, we're talking all about ✨processes ✨.
Processes are the step-by-step guides that help your business run smoothly. They're like the recipes that ensure you get the same great result every time you bake your favorite cake. 😉
But many salon and beauty owners I've worked with find creating processes a bit daunting. 🫤 It's not something that comes naturally to everyone.. You might already have processes in your business, but maybe you haven't been intentional about documenting, improving, and optimizing them.
Refining your processes can streamline your business, making it more efficient and effective. It's akin to equipping your business with the tools to manage everything from marketing and operations to customer service effortlessly.
So, if you're feeling a bit overwhelmed or unsure about where to start, I’m here to help you get on the right track! Make sure to tune in!
📣 If you have a team or are curious about building one, I've got a private podcast series just for you!! 💝 💝 💝
It's called "Build a Team, Live Your Dream," and it consists of 10 episodes — this series isn't publicly available, but I'd be happy to send you the link!
We'll cover everything from the CEO (or employee to CEO mindset), to assessing labor costs for your team, the hiring and onboarding processes, leadership, emotional regulation as a leader, and the do's and don'ts of building a team. You'll also hear from the coaches in our team building programs about how they've scaled their businesses, stepped out of the treatment room, and successfully led their teams!
If you want this link, it's only available at www.thelashpreneur.com/privatepodcast
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Hey lashpreneurs! Do you ever find yourself looking at successful people and wondering, "How did they do it? Why can't that be me?"
It can feel inspiring, but at times, you also long for that success, right?
In this week's episode, we explore these feelings and the power you have to create the life and business you dream about, — starting with action and intention. You don’t have to sit and wait for things to happen; you can take control and make them happen!
Join me as I delve deeper into these ideas and learn how to create a business by design. This episode is filled with inspiration and practical advice to help you move forward towards the life you’ve always wanted!
ALSOOO, if you would like to experience one-on-one coaching with me for FREE? Yes, you read that right, F-R-E-E!
I’d love to have you on my podcast and give you the opportunity to receive personalized coaching — we’ll talk about your business, and I’ll coach you through ideas and strategies to help you get unstuck. Plus, you'll have the chance to share your journey and insights with our audience, so they can learn from your experience too!
If this sounds like something that will help you and your biz, head over to thelashpreneur.com/lolcoach to apply!
I can't wait to connect with you!
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Have you been struggling to get reviews or don’t know how to ask for them? Or maybe you’ve been wanting some tips to build up your social proof? Well, you’re in for a treat because in this week’s episode, we’re diving into just that.
I know a lot of business owners find it challenging to get reviews from clients. It can feel awkward or daunting to ask, and sometimes it’s hard to know where to start. But here’s the thing - everything you do in your business should be strategic, and reviews are a crucial part of your marketing strategy!
So in this episode, I’m going to cover:
Why reviews matter so much and how they can make a big difference for your business.
Which reviews are the most impactful.
How to ask for reviews in a way that feels natural and comfortable.
Tips to encourage your clients to leave reviews right away.
The best places for your clients to leave their reviews.
If this sounds like something you need, then this episode is for you!! Get ready to take some notes! 😉
P.S. I invite you to join me for a FREE one-hour business training in my Overlooked to Fully Booked masterclass. You’ll learn the three biggest mistakes beauty business owners make, how to keep more money in your business, how to create financial freedom for the lifestyle you want and so much mooore.
Register for one of my upcoming class and see how your beauty business can support your dream lifestyle! Visit thelashpreneur.com/masterclass. Can’t wait to see you there!
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I'm sure you're all buzzing with questions about the recent FTC rule change. I've been getting your messages and thought, why not bring in an expert to shed some light?
So, in this week's episode, we're lucky to have Tina Alberino, who many of you might already be familiar with. She's here to talk about all things legal when it comes to owning a business in our industry!
She will cover the new FTC rule, the ins and outs of non-compete agreements, the risks of misclassifying employees, and much more. This episode is all about understanding the importance of staying informed about labor laws and ethical business practices, especially as your business grows.
Be sure to tune in for some valuable insights!
If you want to dive deeper into the topics we covered today, you can find more information on Tina's website at www.thisuglybeautybusiness.com and join her Facebook group at https://www.facebook.com/groups/thisuglybeautybusiness/ where you can post questions anonymously and get expert advice on salon management, employee and client service, and ethical business growth!
Connect with her on Instagram @thisuglybeautybusiness
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Hey Lashpreneurs! In this episode, we’re thrilled to have Ayla Agecoutay, a proud member of our Lashpreneur Society!
Ayla’s story is truly inspiring — she’s someone who’s driven by passion and isn’t afraid to seek out the support she needs to grow. She faced challenges and significant financial fears, but she found strength and confidence through her involvement in the Lashpreneur Society.
This support and sense of community were sooo important for her as she made the brave leap to fully running her own business. It's a powerful reminder of how important it is to surround yourself with the right people who can lift you up and guide you when you’re unsure of your next steps.
For anyone feeling a bit lost or unsure about what to do next, Ayla is a prime example of how valuable it can be to lean on a community that understands your challenges!
If you're new to business and want to understand how successful businesses operate, want to learn about marketing or just don’t know what to do next — we have a FREE training for you! The Overlooked to Fully Booked Masterclass!
Just head over to thelashpreneur.com/masterclass and register for an upcoming class! We also have a Q&A session where you can get all your questions answered.
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On this week's episode, we're going to tackle something a lot of business owners overlook — seeing your business from your customers' point of view.
I know how easy it is to get caught up in the everyday grind, managing operations, and keeping the finances in check. But think about it — do you really know what your business looks like from the outside?
We're talking about that first moment someone sees your ad or checks out your social media, to the way they feel when they walk out of your salon.
Every step in this journey tells a story to your customers and plays a big part in whether they decide to come back or even spread the word about your services!
If you're interested in learning about policies to help communicate clearly when a client is unhappy, set expectations, and manage other aspects of your business, head over to thelashpreneur.com/policies We've put together a bunch of different sample policies there that can really help you streamline these processes!
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