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This episode of "Let's Talk Marketing" explores the important role of consumer insights in building effective brands. Host Katya Allison interviews Brett Townsend, Senior Vice President of Strategy at Questor, who shares his extensive experience in branding and innovation strategy. Brett discusses his journey from consumer insights to leading successful campaigns for major brands. He emphasizes the importance of understanding consumer behavior and emotions, the significance of authentic brand stories, and the need for brands to align with their communities’ values. The conversation highlights how data and empathy can drive marketing strategies, as well as the necessity of having a clear plan for brand storytelling. Tune in to discover actionable insights on building genuine connections with consumers and leveraging data for long-term success.
Listeners will walk away with insights on:
Understanding consumer insights and narratives is crucial for effective marketing strategies.Authenticity and empathy in brand storytelling foster emotional connections with consumers.Brands should engage with communities that resonate with their values for success.Identifying and addressing consumer conflict is key to creating compelling brand stories.Data should guide marketing decisions and help uncover consumer behavior trends.Having a clear plan is essential for effective brand storytelling and monetization.Brands must balance trend awareness with maintaining authenticity in their messaging.Follow Brett on LinkedIn >>https://www.linkedin.com/in/brettrtownsend/
Follow Quester >>
www.quester.com
https://www.amazon.com/dp/B0D9KLLZ6J?ref_=pe_93986420_775043100
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This episode of "Let's Talk Marketing" explores the world of Google Ads and digital advertising strategies. Host Katya Allison interviews John Horn, CEO of StubGroup, a premier digital advertising agency. John shares his journey from writing product descriptions to leading a successful marketing agency, emphasizing the importance of understanding customer behavior and having a compelling product. He discusses key elements for running effective Google Ads campaigns, including the significance of tracking metrics and budget allocation. John also highlights common pitfalls that businesses face when starting with Google Ads and provides actionable insights for optimizing ad performance. Whether you're new to digital advertising or looking to enhance your current strategies, this episode is filled with valuable tips and expert advice.
Listeners will walk away with insights on:
Having a compelling product or service is essential for successful Google Ads campaigns.Regularly monitor and optimize your search terms report to improve campaign performance.Defining success metrics is crucial before starting Google Ads to track progress.Caution is advised when using broad match keywords, especially for new accounts.A conservative budget helps gather data before scaling Google Ads campaigns.Understanding customer search behavior is vital for effective ad targeting.Outsourcing ad management can provide expertise and improve results.Follow StubGroup here:
https://stubgroup.com/
https://stubgroup.com/free/
https://www.youtube.com/@Stubgroup
Follow John Horn here:
https://www.linkedin.com/in/johnjhorn1/
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This episode of Let's Talk Marketing explores the evolution of marketing from manipulative tactics to a more empathetic approach. Host Katya Allison interviews Danielle Harrison, a seasoned copywriter and marketing strategist, about the shift from “bro-centric” marketing to empathy-based strategies. Danielle shares her journey from media buying to working with coaches and course creators, emphasizing the need for understanding client needs and avoiding clickbait tactics. The discussion highlights the decline of bro marketing due to its overuse and the rising importance of transparency and authenticity. Danielle also provides insights on staying updated with marketing trends and the role of empathy in effective marketing strategies.
Listeners will walk away with insights on:
Empathy marketing involves meeting clients where they are, using psychology ethically.Bro marketing’s decline is due to overuse and consumer demand for authenticity.Transparency, such as admitting mistakes, is crucial in building trust.Conversational, non-judgmental language fosters a stronger connection with clients.Scarcity tactics should be used transparently to avoid misleading consumers.Stay updated on marketing trends through valuable newsletters and resources.Accessible marketing is an emerging trend, focusing on inclusivity for all users.Authenticity in marketing requires avoiding rigid rules and adapting strategies flexibly.Work With Danielle >> https://www.daniellejharrison.com/services
Free Messaging Workbook >> https://daniellejharrison.ck.page/c7abf8eea0
Follow Danielle on LinkedIn >> https://www.linkedin.com/in/danielle-j-harrison-0287607b/
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This episode of "Let's Talk Marketing" explores the world of virtual events and their impact on marketing. Host Katya Allison interviews Michael Tucker, a leading figure in virtual events and sales funnels. Michael shares his remarkable journey from waiting tables to becoming a full-time marketer, highlighting his expertise in creating and optimizing virtual events. In this episode, Michael discusses the effectiveness of virtual events, including the five-day challenge model, the importance of understanding audience pain points, and strategies for successful promotion. He also delves into emerging trends such as voice search optimization and the balance between quality and quantity in content creation. Whether you're looking to enhance your virtual event strategy or gain insights into the latest trends, this episode is packed with valuable takeaways.
Listeners will walk away with insights on:
Virtual events, especially webinars, are powerful tools for selling products and services.The five-day challenge model builds trust and can lead to significant sales.Strategic partnerships enhance event promotion and expand audience reach.Understanding and using customer feedback is crucial for improving virtual events.Emerging trends include low-ticket products and faster rapport-building with audiences.Balancing content quality with quantity is essential for effective marketing. -
This episode of "Let's Talk Marketing" explores the intricate relationship between user experience and content strategy. Host Katya Allison interviews Vaishali Dialani, a Senior Customer Experience Strategist at Konabos and a leading figure in the field, about her expertise in digital experience platforms (DXP) and funnel optimization. Vaishali shares how personalized customer journeys and interactive content like quizzes and polls can enhance user engagement. The conversation also touches on emerging trends such as voice search optimization and the importance of balancing quality with quantity in content creation. Whether you’re aiming to refine your content strategy or stay ahead in customer experience, this episode offers valuable insights and practical advice.
Listeners will walk away with insights on:
Digital experience platforms (DXP) enhance personalized customer journeys across various channels.Interactive content, like quizzes and polls, increases user engagement and keeps audiences interested.Voice search optimization is becoming crucial for adapting content to voice queries.Balancing quality and quantity is essential; focus on creating valuable, high-quality content.Stay updated on industry trends through events, LinkedIn, and professional networks. -
This episode of "Let's Talk Marketing" explores the world of social media marketing and personal branding. Host Katya Allison interviews Autumn Denae, a social media and personal brand consultant, about her unique journey from fitness influencer to marketing expert. Autumn shares how her background in selling digital products and coaching has influenced her current role, blending marketing strategies with manifestation and energetics. They discuss the challenges of content editing, the importance of staying updated with social media trends, and the value of the SPICE framework—Specific, Polarizing, Innovative, Consistent, and Empathetic. Autumn also offers insights on adapting to platform changes, predicting viral content, and focusing on long-term sustainability in business growth.
Insights from the Episode:
Combining marketing with manifestation and energetics can enhance personal branding strategies.Staying updated on social media trends requires active engagement and trend prediction.The SPICE framework (Specific, Polarizing, Innovative, Consistent, Empathetic) guides effective content creation.Adapting to platform algorithm changes is crucial for maintaining social media visibility.Long-form content, social commerce, and live streaming are emerging trends to watch.Sustainability in business growth is more valuable than speed for long-term success.Follow Autumn on IG >> https://www.instagram.com/autumn.denae/
Follow Autumn on LinkedIn >> www.linkedin.com/in/autumnmartin-slayonsocials
Content That Converts Free Calendar >> https://stan.store/slayonsocials/p/30-day-content-calendar-for-business-owners-xwa1h
Listen to "The Edge of Everything Podcast" >> https://pod.link/1653495597
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This episode of "Let's Talk Marketing" explores the crucial collaboration between marketing and sales teams. Host Katya Allison interviews Gabija Adele, founder of Capital Boost, a sales agency, about her journey from a marketing intern to a successful business owner. Gabi shares how her marketing background has enhanced her sales skills and the importance of aligning both disciplines. They discuss the dynamic challenges of managing a sales agency, staying updated with industry trends, and the benefits of unifying marketing and sales efforts. Key topics include overcoming common challenges, the role of data-driven insights, and tips for effective collaboration.
Insights from the Episode:
- Effective collaboration between marketing and sales leads to unified messaging and better lead generation.
- Understanding both marketing and sales helps in managing client expectations and stress.
- Regular feedback loops and open communication are crucial for alignment between teams.
- Leveraging data points like customer acquisition cost and conversion rates enhances strategy.
- Facilitating challenging yet productive meetings drives continuous improvement and customer satisfaction.
- Staying current with industry trends through LinkedIn, conferences, and business books is vital.
Learn more about Capital Boost >> http://www.capitalboost.io/
Follow Gabjia on LinkedIn >> https://www.linkedin.com/in/gabijaadele/
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In this episode of "Let's Talk Marketing," Katya Allison dives into the exciting world of creator marketing versus influencer marketing with guest Sean. They break down what makes creator marketing unique, extending beyond just social media influencers to include a broader range of content creators. Sean shares how creators can deliver more authentic and cost-effective content compared to traditional marketing methods. Plus, he offers insights on using AI to help creators reach global audiences, from automating translations to repurposing content across different platforms. They also explore trends in short-form content and the shift away from captions as platforms focus more on engagement. If you're eager to leverage creators to drive business growth and brand awareness, this episode is packed with valuable tips and trends you won’t want to miss!
Listeners will walk away with insights on:
The value of creators for businesses is significant, as they can communicate effectively with the target audience.Short-form content is becoming increasingly popular, and it works universally well across all platforms.AI is playing a significant role in content creation and distribution, making it easier for creators to reach a global audience.The importance of understanding your audience and finding creators who can speak to that audience.The trend of storytelling is on the rise, with more creators sharing their journeys or transformations.The above-the-fold section of content is crucial as most people sign up or engage with content without scrolling down.Reciprocity can be a game-changer in personal and business growth. -
This episode of "Let's Talk Marketing" explores the world of local business marketing. Host Katya Allison interviews Jeremy LaDuke, the founder of Epic Nine Marketing, about the strategies that can help small businesses thrive. Jeremy shares his expertise on using creativity and humor in advertising, staying ahead of industry trends, budgeting effectively, and measuring marketing success through foot traffic and online reviews. If you're a small business owner who wants to improve your marketing, this talk has lots of practical ideas and tips you won't want to miss.
Listeners will walk away with insights on:
Non-traditional marketing experiences, like trying to attract youth to church events, can provide valuable lessons in driving action.Humor is predicted to become a significant trend in advertising, especially for local businesses.Small businesses have to be more careful with humor in advertising due to their smaller budgets and higher stakes.Local businesses should measure everything they can, including foot traffic, to gauge the effectiveness of their marketing efforts.Google reviews are critical for local businesses as they influence customer choices significantly.Follow Jeremy on LinkedIn - https://www.linkedin.com/in/jeremyladuke/
Learn More about Epic Nine - www.epicnine.com
Checkout Jeremy's book here - www.theclimb.guide
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In this episode of "Let's Talk Marketing," host Katya Allison delves into the essential concept of achieving true product-market fit. She sits down with Greg Shove to discuss why understanding your target market goes beyond just finding early customers. They emphasize the importance of deep market research and customer interviews to ensure your product truly meets market needs, rather than getting sidetracked by fleeting trends.
A key takeaway from their conversation is the crucial role of product marketing. Greg highlights how skilled product marketers shape the narrative, pricing, packaging, and overall go-to-market strategy. He warns that many startups, using the AI sector as an example, may struggle or fail due to a lack of effective product marketing before scaling up.
The episode also tackles the challenges of managing growth expectations and underscores the importance of human touch in customer interactions. Greg suggests that focusing on customer retention and investing in support can lead to more sustainable and capital-efficient growth. This episode offers valuable insights for entrepreneurs and marketers aiming to build businesses that aren't only successful but also deeply aligned with their customers' needs.
Listeners will walk away with insights on:
Building teams that create new products is a rewarding experience, especially when the product is well-received by the market.Understanding product-market fit is crucial in a startup setting. Many startups fail due to false signals about product-market fit and investing based on these false signals.Trends can be a distraction and may not necessarily inform product-market fit.The size of the market should be accurately determined to avoid overstretching resources and expectations.Hiring a product marketer early in the startup journey is essential. They help understand the customer and shape the narrative of the company.The story or narrative of a company is a crucial part of its strategy.Follow Greg on LinkedIn - https://www.linkedin.com/in/gregshove/
Learn more about Section School - https://www.sectionschool.com/
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In this insightful episode of Let’s Talk Marketing we chat with, Christoph Trappe, an expert in content marketing, and talk through content marketing for B2B. He highlights the importance of crafting content tailored to different stages of the buyer's journey and multiple personas within buying committees, rather than focusing solely on a single buyer persona. He advocates for leveraging SEO strategically and underscores the value of maintaining a human element in content creation, even when using AI tools. Additional the discussion of the ROI of content marketing and the need to strive for continuous learning and asking questions to stay ahead as a way to stay up-to-date on trends. The conversation is rich with practical advice.
Listeners will walk away with insights on:
Journalists excel in content marketing due to their ability to quickly uncover stories, avoid fluff, and meet tight deadlines, making them valuable team members.A successful content strategy involves creating various forms of content like articles, social posts, and emails to maximize reach and engagement across multiple platforms.Overcoming outdated practices like using printed materials and traditional workflows is crucial for modern content strategies, emphasizing the need for digital transformation and efficiency.Staying updated on marketing trends through podcasts, books, and social media, and constantly experimenting with new techniques can enhance a content marketer’s effectiveness.Effective B2B content marketing requires creating content tailored to different stages of the buyer’s journey, from awareness to decision-making, addressing specific pain points and solutions.While AI can assist in content creation, the human touch is essential for producing engaging and authentic content that resonates with the audience and performs well in SEO.Salesforce exemplifies effective content marketing by consistently producing high-quality, relevant content that supports its robust distribution network, setting a benchmark for others.Measuring content marketing ROI involves tracking various metrics such as search impressions, click-through rates, and engagement, and understanding their impact on overall business goals.Everything a company produces, from social media posts to customer quotes, is content. Recognizing and leveraging this can significantly enhance a brand’s marketing strategy.Maintaining a curious mindset, asking questions, and seeking to understand the underlying goals and processes can drive better content creation and strategic decision-making.Follow Christoph on LinkedIn - LinkedIn.com/in/christophtrappe
Follow Christoph on Twitter (X) - @CTrappe
Learn more about Growgetter - Growgetter.io
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In this podcast episode, Katya Allison interviews Kathy Guzman Galloway, a brand positioning expert in the CPG industry. Kathy shares insights from her career journey, starting at PepsiCo and now running her own consultancy, The Clarity Wizard. She emphasizes the importance of brand positioning as a strategic foundation for businesses, distinguishing it from branding. Kathy introduces her framework of brand fundamentals, which includes purpose, mission, positioning, values, and identity. She stresses the significance of understanding consumers through research, offering practical, cost-effective methods for startups and established brands alike. The conversation covers emerging trends in consumer experiences, the challenges of diversity in branding, and the simplification of marketing choices. Kathy concludes with advice on the essence of marketing: building relationships with consumers by understanding and meeting their needs. Throughout, she advocates for clear, strategic thinking in brand development and marketing..
Listeners will walk away with insights on:
Brand positioning is a strategic conversation that should precede branding. It answers who a brand is serving, what it is serving, and why the audience should care.Both qualitative and quantitative research are important for understanding the audience and making informed business decisions.The recent trend in the market is towards more specific language and solutions, resulting in products that consumers can truly love.The startup wave has forced organizations to serve their audiences smarter, leading to better communication and market solutions.It's crucial for brands to revisit their brand fundamentals before starting any new initiative. This helps maintain consistency and aligns the team towards the brand's mission and values.Follow Kathy on LinkedIn here.
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This episode of "Let's Talk Marketing" explores the world of marketing with Archita Fritz, a fractional CMO specializing in product marketing for startups and scale-ups. Discover Archita's journey from engineering to marketing, her passion for growth, and the essential elements needed for building a strong brand. This episode is packed with actionable insights on brand building, customer engagement, and navigating marketing challenges.
Listeners will walk away with insights on:
- Importance of understanding your audience for effective marketing.
- Build emotional connections even with non-glamorous products.
- Clear messaging trumps cleverness in brand communication.
- Founder-led marketing can be effective for startups with limited budgets.
- The role of culture in driving sustainable business growth.
- Global market entry requires understanding local customer needs.
- Responsible marketing involves aligning profit with purpose for long-term success.
Follow Archita on LinkedIn - https://www.linkedin.com/in/architafritz
Follow Archita on Instagram - @embracingonly
www.readysetbold.com
www.embracingonly.com
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This episode of "Let's Talk Marketing" explores customer connections in marketing. Host Katya Allison interviews Maria Sipka from Linqia about meaningful customer connections through authenticity. Maria shares how she uses social listening and hashtags to gain insights into people's lives. She challenges brands to connect through vulnerability instead of just selling. For those struggling to personalize, Maria provides advice on voice of customer research. The discussion also explores challenges women entrepreneurs face and how to turn weaknesses into strengths. Insights around balancing career and motherhood through quick decision-making are shared. The value of communities for support and unlocking potential rounds out the episode. Listeners will walk away with impactful learnings around customer relationships and personal growth.
Listeners will walk away with insights on:
Developing deep customer insights through social listening and hashtags Connecting through vulnerability and intimacy rather than just sellingInvolving customers through authentic research like real conversationsOvercoming self-doubt and challenges as a woman entrepreneur Balancing career and motherhood through quick decision-makingEmbracing weaknesses and turning them into strengthsBuilding internal and external communities for support and growthSign up for the Linqia Newsletter
Follow Maria on LinkedIn
Follow Maria on Twitter
Follow Maria on Instagram
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This episode of "Let's Talk Marketing" explores brand strategy and influencer marketing in today's digital landscape. Host Katya Allison interviews Denise Vitola about her career journey starting in sports marketing and transitioning to leading influencer programs.
Denise emphasizes the importance of truly listening to consumers and developing brand strategies based on their feedback rather than rigid guidelines. She advocates for staying consistent with your brand identity while acknowledging changing trends. And also discusses the value influencers provide when authentically sharing relatable stories that align with a brand's tone.
When it comes to measuring influencer marketing success, she recommends aligning metrics with specific marketing funnel goals like awareness or purchase intent. Leverage Nielsen ratings and MTA tags to holistically measure ROI against other tactics and don’t forget to involve multiple touchpoints and infrastructure for comprehensive measurement.
Katya and Denise discuss absorbing new ideas from diverse content on various platforms for inspiration and perspectives. How taking calculated risks and reframing failures as learning opportunities can help you stay nimble in a changing landscape.
Listeners will walk away with insights on:
- Developing consumer-led brand strategies through feedback
- Ensuring influencer content is authentic and consistent with your brand
- Measuring influencer marketing across awareness, engagement, sales metrics
- Gaining inspiration and perspectives from thought leaders on different platforms
- Embracing risks and failures as opportunities for growth and innovation
Follow Linqia
Follow Denise on LinkedIn or Instagram
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This episode explores the pivotal role of personal branding for both executives and their companies. Guest Loreta Tarozaite shares her insights on how leaders can leverage their personal brand to build authority, enhance visibility and boost their organization's reputation.
What You'll Learn:
How personal branding builds thought leadership and credibility for executivesThe value of video content for enhancing personal and corporate brands Tips for overcoming fears of public speaking and being "on camera"Strategies for engaging authentically on social media as an executiveThe importance of continuous innovation in marketing strategiesBest practices for elevating your presence on LinkedInAdvice for hiring the right talent for your growing brandsExamples of executives with strong personal brands like Gary Vee and Richard Branson Insights on humanizing corporate brands and storytellingFollow Loreta Today - https://www.loreta.today/executive-company-presence-checklist-complimentary
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Influencer and Content Marketing Insights with Keith Bendes
Welcome to another exciting episode of the Let's Talk Marketing podcast! This week, our host delves into the career journey and expertise of Keith Bendes, a seasoned marketing professional specializing in influencer marketing. Keith shares invaluable insights on content marketing, event marketing, and the critical importance of understanding sales in the marketing field.
What you'll learn in this episode:
The importance of content in marketingBalancing marketing strategies and moving down the funnelLeveraging social media for education and entertainmentThe importance of events in marketingThe role of influencers in B2B marketingFollow Keith Bendes on LinkedIn.
Follow Linqia on LinkedIn.
Listen to the Creator Economy Live podcast.
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On this episode, Katya Allison delves into the world of marketing with Daniel Schotland, Chief Operating Officer of Linqia. Daniel shares his insights on the pivotal role of email marketing and influencer strategies in today’s digital landscape.
Key Takeaways:
(03:19) The underestimated value and impact of email marketing.
(04:03) Generational shifts in email marketing usage.
(04:32) Daniel Schotland talks about his current role as COO of an influencer marketing technology company.
(06:48) The integration of influencer content across digital platforms.
(09:42) Creating great experiences in marketing.
(12:58) The necessity of human interaction in marketing.
(19:16) Translating technical aspects into compelling marketing narratives.
(26:34) The interaction between upstream and downstream marketing.
(34:30) The importance of adopting a test-and-learn approach in marketing initiatives.
Resources Mentioned:
Daniel Schotland - https://www.linkedin.com/in/dschotland/
Linqia - https://www.linqia.com/
Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Marketing #Branding #Advertising #SocialMedia
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On this episode, host Katya Allison sits down with Caroline Crawford, Founder and CEO of Cultiveight Communications, to discuss the counterintuitive yet effective strategy of cutting back marketing efforts to achieve greater results. Dive into a discussion that challenges traditional marketing norms and offers insights into the power of focused, streamlined strategies.
Key Takeaways:
(05:00) Challenges in marketing and misunderstanding its value.
(07:08) Using social media networks for both inspiration and education.
(11:24) LinkedIn is a key platform for Caroline for both inspiration and professional content.
(15:40) Advocating for a strategic cut in marketing efforts to enhance engagement and results.
(19:27) The importance of focusing on marketing activities that the individual enjoys and excels in.
(20:54) The oversaturation of marketing tactics and the necessity of authenticity.
(23:34) The pitfalls of non-strategic, widespread marketing efforts.
(26:18) Closely integrating marketing with business strategy produces better alignment and results.
(29:40) The strategic role of marketing in translating business ideas into effective campaigns.
(32:03) The misuse of advertising without a strategic foundation as a supposed quick solution.
Resources Mentioned:
Caroline Crawford -
https://www.linkedin.com/in/ccrawford22/
Cultiveight Communications | LinkedIn -
https://www.linkedin.com/company/cultiveightcomms/
Cultiveight Communications | Website -
https://www.cultiveightcommunications.com/
Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Marketing #Branding #Advertising #SocialMedia
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In this episode, Katya Allison is joined by Dasha Arzhanik, Influencer Marketing and Product Director of HypeFactory. They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes.
Key Takeaways:
(02:36) Recounting the start and growth in influencer marketing.
(05:05) Creativity and dynamism in influencer marketing.
(07:34) The importance of work-life balance to prevent burnout.
(12:02) Appreciation for the creative and dynamic aspects of influencer marketing.
(15:34) Personalized and respectful communication with influencers is a must.
(18:24) Have transparent communication and respect influencer feedback in international campaigns.
(22:09) Strategies for using influencers in new markets.
(24:17) Insights on selecting the right influencers and optimizing campaign outcomes through detailed analysis.
(30:36) Stay updated with new platforms, formats and marketing techniques to remain competitive.
(32:16) Stay open to new ideas and quickly adapt to changes.
Resources Mentioned:
Katya Allison -
https://www.linkedin.com/in/katyaallison/
Dasha Arzhanik -
https://www.linkedin.com/in/dasha-arzhanik-0b707289/
HypeFactory | LinkedIn -
https://www.linkedin.com/company/hypefactory/
HypeFactory -
https://hypefactory.com/
Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Marketing #Branding #Advertising #SocialMedia
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