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Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology marketing. She talks about how marketing in the industrial sector has changed, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer marketing.
About Johnson Controls
Johnson Controls transforms the environments where people live, work, learn and play. As a global leader in smart, healthy and sustainable buildings, Johnson Controls’ mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a history of nearly 140 years of innovation, Johnson Controls deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, a comprehensive digital offering.
About Suzi McNicholas
Suzi McNicholas is Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls. She leads the marketing team to support new product introductions and integrated marketing campaigns.
She has a 25+ year career in progressive B2B marketing roles including digital marketing campaigns, lead generation, branding, public relations, new product introductions, content creation, events, communications, and budget management. Prior to joining Johnson Controls, McNicholas built an integrated marketing team at Honeywell in the Industrial Safety Products division.
McNicholas holds a Bachelor of Arts in English from Presbyterian College in Clinton, SC and a Post-Graduate degree in English and American Literature from the University of Hull in England. She currently resides in Charlotte, NC.
Time Stamps
[00:47.5] – Suzi discusses her 25+ year career in marketing.
[05:32.7] – What are the differences to marketing to a channel partner versus an end user?
[08:55.3] – How do you manage short term and long term goals? Suzi discusses.
[13:28.2] – Suzi discusses how audiences reliance on sales is shifting.
[15:31:9] – Suzi talks about what she sees being the biggest changes in marketing over the next five years.
[18:50.8] – Suzi shares some advice to those looking to get into marketing.
[19:58.8] – Suzi’s contact details.
Quotes
“Don’t get emotionally attached to the outcome because your budget’s going to get cut… maybe your campaign isn’t going the way you’d want it to… that’s ok, you’re going to learn from what’s happening… you’re going to spend a whole lot of time frustrated and upset if you’re emotionally attached to these outcomes.” Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls.
“People aren’t going to buy until they’re ready, and that 70% of the time that they’re spending before reaching out is research.” Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls.
Follow Suzi:
Suzi McNicholas on LinkedIn: https://www.linkedin.com/in/suzimcnicholas/
Johnson Controls website: https://www.johnsoncontrols.com/
Johnson Controls on LinkedIn: https://www.linkedin.com/company/johnson-controls/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power quality, joins the latest episode of the Marketing B2B Technology podcast.
In the episode, John discusses the challenges and benefits of balancing two job roles and emphasises the importance of aligning sales and marketing to strengthen the brand and drive sales. He believes in leading with a forward thinking approach, understanding customer needs, and staying ahead of industry trends, particularly in the niche area of EMC.
About Schaffner
Schaffner plays a vital role in building a sustainable future in the new era of electrification. Headquartered in Switzerland and with subsidiaries around the world, Schaffner is a global leader in electromagnetic solutions that ensure the efficient and reliable operation of electronic systems. The Schaffner Group are experts in EMC filter solutions, harmonic filters, electromagnetic components and electromagnetic solutions. Our passionate and knowledgeable employees empower our customers to develop reliable electronic devices and systems that meet compliance standards and deliver increased energy efficiency.
This is how we deliver…
MORE POWER TO YOU.
About John Harrison
John Harrison joined Schaffner in April 2022. He is the UK MD and Global VP Marketing. He has spent 25 years in the electronics industry primarily within the connector space for Molex. John has extensive international experience having lived and worked across Europe and the US, covering a range of markets from Industrial to transportation. His most recent experience prior to Schaffner was within the IOT space for Ramtech heading up their Global Marketing and Sales activities. John is passionate about EV and increasing speed of adoption across the globe.
Time Stamps
[00:43:0] – John provides some background to his career.
[03:30.8] – John discusses how he manages the demands of both the UK Managing Director role and Global VP of Marketing role.
[05:04:7] – John shares his views on whether he thinks marketing and sales should be closer together or not.
[06:05:2] – John talks about what he’s looking for from marketing to make the role of MD more successful.
[13:38:9] – John shares his approach of trying to get salespeople, marketing people and engineers working more closely.
[19:31:0] – John talks about how he sees his role changing with technology over the next five years.
[20:49:1] – John shares some advice to those looking to get into marketing.
Quotes
“Marketing and sales need to be closer together. The ultimate aim for both is to drive more customers and value for the brand. We need to focus on the customer’s needs, whether it’s through direct interaction or brand messaging.” John Harrison, UK Managing Director and Global VP of Marketing at Schaffner.
“From a sales perspective, it’s not just about leads. It’s about ensuring the brand is seen as a partner and thought leader, especially in specialised areas like EMC.” John Harrison, UK Managing Director and Global VP of Marketing at Schaffner.
“It’s crucial to put yourself in the customer’s shoes. If a piece of marketing material doesn’t resonate with the customer, it’s not effective. Marketing should be about creating content that truly addresses the customer’s needs.” John Harrison, UK Managing Director and Global VP of Marketing at Schaffner
Follow John:
John Harrison on LinkedIn: https://www.linkedin.com/in/john-harrison-3552ba14/
Schaffner website: https://www.schaffner.com/
Schaffner on LinkedIn: https://www.linkedin.com/company/schaffner-gruppe/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Thomas Lewis, an experienced semiconductor marketing leader, explores the challenges of building integrated marketing campaigns in technical industries and shares his advice on building strong working relationships with engineers.
Thomas also explores the industry's current focus on sustainability and the potential pitfalls of greenwashing, what B2B and B2C marketers can learn from each other, and offers his insights on the changing role of CMOs.
About Thomas Lewis
Thomas Lewis is a seasoned marketing leader with over 28 years working in the semiconductor industry. He has a unique background which has afforded him first-hand experience in sales, business unit leadership, and marketing. Thomas believes in the power of data-directed marketing with a proven track record to support his “ALL IN” approach to creating, developing, and sustaining highly successful campaigns and teams.
His background includes impactful roles at Texas Instruments and Analog Devices and career opportunities such as launching a global pricing process, living abroad as an expatriate, leading engineering teams and directing multi-channel marketing campaigns.
Time Stamps
[00:45:2] – Thomas discusses his career in the semiconductor industry and why he chose that specialism.
[02:50:3] – How can not being an engineer actually be a benefit in technical roles?
[04:41:0] – Advice for building better integrated campaigns.
[09:22:8] – How can data break down silos between different teams?
[15:02:3] – Does B2B marketing lag behind B2C? How can we fix this?
[18:56:9] – The dangers of greenwashing.
[22:43.3] – The changing role of the CMO
[27:13.6] – Thomas shares some marketing advice.
[31:35.6] - Andrus's contact details.
Quotes
“Keep an open mind, ask more questions than you make statements. That's great advice for dealing with engineers.” Mike Maynard, Managing Director at Napier
“Data can really be used to drive our marketing decisions. It's not just gut feel of what could work. You can do something, you can measure it and you can adapt to the situation.” Thomas Lewis, Semiconductor Marketing Leader
“So, I do believe that adjectives have become the enemy of a really good marketer in the B2B space. To get precise in what you’re talking about has become incredibly important.” Thomas Lewis, Semiconductor Marketing Leader
Follow Thomas:
Thomas Lewis on LinkedIn: https://www.linkedin.com/in/thomas-lewis-nhpoe/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Masha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey from aspiring astronaut to engineering expert and marketing leader.
She delves into the importance of effective marketing when targeting technical audiences and discusses the challenges of mergers and acquisitions in the engineering software industry. The conversation also explores current engineering tools, the role of AI in accelerating technological advancements, and the need for efficient simulation software.
About Nullspace
Nullspace is a deep tech software company that develops products and solutions for RF and quantum computing applications across defense, aerospace, and automotive industries.
About Masha Petrova
Dr. Petrova is an experienced executive with a passion for leading multi-disciplinary global teams toward successful results by focusing on operations and creating a unified vision. After receiving her PhD in aerospace engineering, Dr. Petrova spent 15+ years in the engineering simulation and design software industry, including holding global marketing executive roles at Ansys, Altium, LLC, and MSC Software (during acquisition by Hexagon MI) as well as 3 simulation software start-ups all acquired by Ansys, Inc. in the last 10 years.
Time Stamps
[00:46:2] – Masha provides some background to her career and what led her to become CEO of Nullspace.
[01:50.2] - Masha discusses EDA and simulation tools.
[03:22:0] – Masha explains the impact of acquisitions on marketers and CMOs.
[09:42:2] – Masha talks about how to balance the demands of wanting to get leads and drive sales quickly with the longer term goal of building a strong brand.
[18:34:9] – Masha discusses how she deals with the issue of sustainability.
[24:52:3] – Masha gives her best advice to those entering a career in marketing.
[26:24:1] – Masha’s contact details.
Quotes
“Because of AI, there is a lot of acceleration in technology itself that's happening… but the tools that the engineers use are still kind of stuck in the past. These are still conservative tools that's been tested and validated for over 40, 30 years. So, it's like using a hammer to build a car.” Masha Petrova, CEO of Nullspace.
"Measuring brand effectiveness is really hard. It's not like lead generation, where you can track from inception to a sales deal. With brand, it's much subtler, so we tracked our spend versus views, comments, and social media engagement to demonstrate interest in our content." Masha Petrova, CEO of Nullspace.
Follow Masha:
Masha Petrova on LinkedIn: https://www.linkedin.com/in/mashavpetrova/
Nullspace website: https://www.nullspaceinc.com/
Nullspace on LinkedIn: https://www.linkedin.com/company/nullspace-inc/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release.
She also discusses the challenges of achieving executive buy-in, how to navigate internal approval processes, and explores the potential impact of AI on social media marketing teams.
About Planable
Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, approve, and analyse all your markeing content for social media, blogs, newsletters, press releases. Experience a faster, smoother workflow that helps your team work together like never before.
Started in 2016, Planable is trusted by over 5000 marketing teams behind iconic brands such as Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG.
About Xenia Muntean
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 10,000 creators behind iconic brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 years old she built a digital marketing agency and led social for clients such as Coca-Cola.
Xenia Muntean is a Forbes 30 Under 30 honoree, Techstars alumna, and Webby Awards judge. She’s also a frequent speaker, startup mentor, and avid runner.
Time Stamps
[00:50:6] – Xenia provides some background to her career and why she founded planable.
[02:06.6] - Xenia discusses the benefits of being based in Europe versus the United States.
[04:33:1] – What does Plannable do? Xenia explains what makes the platform so loved amongst users.
[09:53:6] – Xenia offers some tips on achieving executive buy-in.
[12:03:0] – How to reuse content to extend its lifetime.
[15:18:7] – What role can AI play in content generation?
[21:45:2] – Xenia’s contact details.
Quotes
“When you build a software as a service product, it's all about the people… building a team that you can resonate with and have less cultural barriers with I think is really important.” Xenia Muntean, Co-Founder and CEO at Planable.
“I think for content it's all about the distribution, right? So, it's really important to have really good, really meaningful content, but also to not forget about the second part. How do you get the most out of that content?” Xenia Muntean, Co-Founder and CEO at Planable.
Follow Xenia:
Xenia Muntean on LinkedIn: https://www.linkedin.com/in/xeniamuntean/
Planable website: https://planable.io/
Planable on LinkedIn: https://www.linkedin.com/company/planable/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively.
About Outfunnel
Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep customer data in sync across the MarTech stack, and record all marketing engagement in the CRM.
About Andrus Purde
Andrus Purde is Co-Founder, CEO and ‘recovering marketer’ at Outfunnel. Andrus founded the integration platform in 2017 following a career in marketing, including positions at Pipedrive and Skype.
Time Stamps
[00:01:0] - Andrus introduces himself and talks about his marketing career before starting Outfunnel.
[00:03:2] - Andrus discusses Estonia as a great place for startups and the benefits of being based there.
[00:06:0] - Importance of Two-Way Data Sync: Andrus explains the significance of syncing data both ways between CRM and marketing tools.
[00:10:3] - Andrus talks about the popular integrations and connections made using Outfunnel.
[00:14:0] - Andrus discusses the strategies used to promote Outfunnel.
[00:18:3] - Andrus shares the best marketing advice he has received.
[00:21:4] - Andrus's contact details.
Quotes
“Some companies operate years, or forever, with data in isolation… marketers and salespeople who are doing the work... they shouldn't worry about how the tools have been sourced in their company. They should just have access to the data.” Andrus Purde, Co-Founder and CEO at Outfunnel
Follow Andrus:
Andrus Purde on LinkedIn: https://www.linkedin.com/in/andruspurde/
Outfunnel website: https://outfunnel.com/
Outfunnel on LinkedIn: https://www.linkedin.com/company/outfunnel/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers.
Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers.
About Mark Donnigan
Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner-takes-all market.
Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build efficient marketing teams that routinely outperform larger marketing departments.
Time Stamps
[00:44.0] - Mark shares his career journey and explains his role as Virtual CMO.
[12:57.0] - The benefits of hiring a Virtual CMO versus full-time CMO.
[14:45.0] - Mark talks about his approach to building marketing plans.
[18:42.0] - Overrated marketing channels and tactics
[23:26.0] - Challenges with fixed KPIs in marketing
[24:37.0] - Mark offers some marketing advice
[25:52.0] - Mark's contact details
Quotes
“Get into the field. Know the market. Know the customers. Know how they think. Know what they care about. Know how they make decisions.” Mark Donnigan, Virtual CMO.
Follow Mark:
Mark Donnigan on LinkedIn: https://www.linkedin.com/in/markdonnigan/
Growth Stage Marketing website: https://growthstage.marketing/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our
podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively leverage personalisation to enhance engagement and drive results. She also explains the potential pitfalls of over-personalisation and how it can negatively impact marketing efforts.
About Mutiny
Most Marketing teams can’t play a meaningful role in breaking through to target accounts because the 1:1 marketing strategies that work don’t scale, and what scales doesn’t work. Mutiny helps B2B companies generate pipeline and revenue from their target accounts through AI-powered personalised experiences, 1:1 microsites, and account intelligence. Backed by Sequoia Capital, YCombinator, and CMOs from leading tech companies, Mutiny is rewriting the Go-To-Market playbook.
About Molly
Molly Bruckman is a customer-obsessed marketing and CX leader. With 10+ years of experience building personalization, CRO and ABM teams and programs, Molly thrives on developing creative solutions that propel marketers to new heights. Her journey spans diverse landscapes, from nimble B2B startups to dynamic B2C enterprises, orchestrating growth programs across various channels such as web, email, community and events - always with an eye for innovative strategies.
Time Stamps
[00:44.9] – Molly discusses her career journey from mathematician to marketer
[05:44.4] – Molly explains what Mutiny does.
[06:32.0] – Molly discusses the best data points to base personalisation on.
[12:03.5] – Molly explains how over-personalising can impact marketing efforts.
[17:41.0] – Who can benefit from Mutiny?
[18:55.1] – How does Mutiny effectively promote itself?
[29:19.1] – Molly shares the advice she would give to someone starting their career.
[27:41.7] – Molly's contact details
Quotes
“Marketing strategies that work don’t scale and the tactics that scale don’t work." Molly Bruckman, Head of Growth Marketing at Mutiny.
Follow Molly:
Molly Bruckman on LinkedIn: https://www.linkedin.com/in/mollybruckman/
Mutiny website: https://www.mutinyhq.com/
Mutiny on LinkedIn: https://www.linkedin.com/company/mutinyhq/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage, and emphasises the value of measuring success based on metrics such as the customer lifecycle rather than just lead generation.
About Avnet Silica
Avnet Silica, a division of Avnet, is a European semiconductor distributor and specialist that supports projects from idea to concept to production. Avnet Silica acts as the connection between customers and suppliers, providing creative solutions, technology and logistics support.
About Lisa Rees
Lisa Rees is the Director of Marketing Communications at Avnet Silica and is responsible for all aspects of marketing and communications, including supplier marketing, digital strategy, media, content and events. She joined Avnet Silica after ten years as Director of Marketing Communications at Avnet Abacus.
Time Stamps
[00:49.2] – Lisa discusses her career from the French chamber of commerce to Avnet Silica.
[02:52.8] – Lisa explains what Avnet Silica is and what they do.
[04:16.3] – Lisa shares why having a non-technical background can be a benefit in marketing.
[07:49.3] – What marketing activities make the biggest impact at Avnet Silica?
[13:48.2] – Lisa discusses how to measure the impact of marketing.
[24:51.9] – How is Avnet Silica incorporating AI into its marketing activities?
[21:10.6] – Lisa shares the best piece of marketing advice she’s ever been given.
[22:58.7] – Lisa’s contact details
Quotes
“Hang out with your customers… get to know your customers inside out. Every opportunity you can take to understand your customer is going to give you everything you need to be a good marketer." Lisa Rees, Director of Communications at Avnet Silica.
“If you're just measured by leads, you're probably not generating the right outcomes... the biggest return for the business tends to be in a small number of very high-quality leads.” Mike Maynard, Managing Director at Napier.
Follow Lisa:
Lisa Rees on LinkedIn: https://www.linkedin.com/in/lisa-rees-9548484a/
Avnet Silica website: https://my.avnet.com/silica/
Avnet Silica on LinkedIn: https://www.linkedin.com/company/silica-an-avnet-company/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities in B2B marketing, and the potential of AI to empower individuals in marketing rather than replace them.
About Baresquare
Baresquare redefines data analytics by transitioning from traditional dashboards to proactive, AI-powered insights delivered directly to the right person at the right time. Baresquare pioneers a new approach where manual dashboard analysis and human intervention are unnecessary for identifying crucial business events and their underlying causes. This frees marketers, strategists and analysts to focus on creative endeavors and expanding business opportunities while providing insight that no other data set can provide.
About Georgios
Georgios Grigoriadis is a data advocate and the founder and CEO of Baresquare, a tech startup turning data analytics on its head by shifting from traditional dashboard-based analysis to proactive AI-powered insights, delivered directly to the right person at the right time. Fueled by the belief that data should empower, not overwhelm, Georgios built Baresquare to transform complex analytics into clear, useful answers for anyone to understand.
Time Stamps
[00:46.1] – Georgios discusses what led him to build Baresquare.
[06:11.9] – How can marketeers use Baresqaure?
[06:48.8] – Georgios shares if he thinks the B2C industry is further ahead in using analytics.
[19:47.1] – Georgios offers some marketing advice.
[17:52.4] – Should young people embark on a marketing career? Georgios shares his opinions.
[24:51.9] – Georgios and Mike talk about the future of AI and its impact on the industry.
[31:48.9] – Georgios’s contact details
Quotes
“Baresquare today is turning data analytics on its head. And, we are not talking in terms of tables and numbers, but rather in terms of words and paragraphs." Georgios Grigoriadis, Founder and CEO at Baresqaure.
“It’s very frustrating when those insights, they don’t find themselves driving action. But action, it’s more a matter of communication. It’s bringing people together and aligning their understanding.” Georgios Grigoriadis, Founder and CEO at Baresqaure.
Follow Georgios:
Georgios Grigoriadis on LinkedIn: https://www.linkedin.com/in/georgiosbaresquare/
Baresquare website: https://baresquare.com/
Baresquare on LinkedIn: https://www.linkedin.com/company/baresquare/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation.
About Pointerpro
Pointerpro is an all-in-one assessment software platform where users can create online questionnaires and surveys that auto-generate personalised advice and reports into PDF.
About Stefan
Stefan Debois has a background in engineering and has over 15 years’ experience in Enterprise Software. Stefan’s experiences are foundational to Pointerpro, which he co-founded in 2012.
Time Stamps
[00:50.2] – Stefan shares what led him to co-founding Pointerpro and what the software does.
[08:41.2] – Stefan explains how Pointerpro can be used for lead generation.
[11:42.5] – What is the future of Pointerpro?
[17:43.4] – Stefan shares what marketing tactics are used to promote Pointerpro.
[22:50.2] – What is the best piece of marketing advice you’ve been given?
[24:45.3] – Where to go for more information and Stefan’s contact details.
Quotes
“Double down on what works instead of trying to experiment with new things all the time. That doesn't mean that you don't have to do experimentation…but don't fall into the shiny new object syndrome… double down on what works.” Stefan Debois, CEO and Co-Founder at Pointerpro.
Follow Stefan:
Stefan Debois on LinkedIn: https://www.linkedin.com/in/stefandebois/
Pointerpro Website: https://Pointerpro.com/
Pointerpro LinkedIn: https://www.linkedin.com/company/Pointerpro/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products.
Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to understand what influences the buying journey, and why working within start-ups may offer new marketers greater career opportunities.
About TextGrid, 12min and OpenGraph
TextGrid offers communication APIs for SMS, MMS, voice and email. With cloud communications, businesses are empowered to build, scale and innovate.
12min is a platform that chooses, reads and summarises the most important non-fiction books.
OpenGraph generates meta tags and social media previews for any URL on the web in a few simple steps.
About Emir
Emir Zecovic is CMO at 12min and is currently also in transition between roles as CMO at TextGrid and Senior Business Development Consultant at OpenGraph. He is a determined, data-driven and versatile marketer with over 7 years of experience in managing teams, devising and implementing growth strategies for SaaS B2B and B2C companies.
Time Stamps
[00:51.1] – Emir shares how he got to this point in his career.
[04:46.8] – Emir discusses why it is important not to overlook non-English speaking markets.
[08:49.7] – Emir shares his approach to marketing as a CMO.
[16:27.0] – How does Emir encourage form fills?
[20:26.8] – What impact is AI going to have on the industry.
[23:58.1] – Emir offers some career advice to new marketeers.
[26:42.9] – Emir’s contact details.
Quotes
“Trying to be as international as possible in a business is always a good idea, don't underestimate countries you're not familiar with.” Mike Maynard, Managing Director at Napier.
“I've heard people say that they don't like Google Ads or Facebook ads or SEO, but I doubt anybody has ever said that they regret having a good email list” Emir Zecovic, CMO at 12min
Follow Emir:
Emir Zecovic on LinkedIn: https://www.linkedin.com/in/emir-zecovic-074882166/
TextGrid Website: https://textgrid.com/
TextGird LinkedIn: https://www.linkedin.com/company/textgrid/
OpenGraph Website: https://www.opengraph.xyz/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industry.
About Cascade Insights
Cascade Insights empowers B2B technology companies with customized market research and marketing services. For over a decade, we’ve served Fortune 500 enterprises like Microsoft, Adobe, IBM, Dell Technologies, AWS, and Google as well as mid-markets and startups.
In an industry that’s ever-changing, we deliver the tools and resources to help businesses navigate the market and seize opportunities for growth. Want to learn how well your brand resonates with buyers, or why your superior product keeps losing to a competitor? Maybe you need updated messaging to win more deals and generate more leads.
About Sean
Sean has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics.
Sean has also been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!
His professional services work has spanned consulting engagements with the Fortune 50 and startups you have heard of; the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms.
Time Stamps
[00:41.5] – Sean discusses his career and what lead him to market research.
[03:54.0] – Sean talks about Cascade Insights, what it is and its capabilities.
[06:09.8] – Sean discusses why he chose to focus on the B2B industry.
[16.10.4] – What are the benefits of using a market research platform vs in-house research?
[19:39.7] – Sean shares how he thinks market research is going to change in the future.
[21.59.7] – What advice would you give to someone joining the profession?
[26:07.2] – Sean’s contact details.
Follow Sean:
Sean Campbell on LinkedIn: https://www.linkedin.com/in/seancampbell/
Cascade Insights website: https://www.cascadeinsights.com/
Cascade Insights on LinkedIn: https://www.linkedin.com/company/cascade-insights/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together to provide true value to prospects throughout the buyer journey.
Darren shares the career journey that led him to become a sales leader, he explains what sales enablement means and shares his thoughts on why current team structures may negatively impact buyer experience.
About Darren
Darren Mitchell is an expert in sales with a successful career in corporate sales, sales management, people leadership, people development and leadership coaching. Darren now works with sales leaders and their teams to create and implement sales leadership plans that deliver outstanding sales and revenue results.
Time Stamps
[00:55.5] – Darren shares how his career started
[03:50.3] – What is sales enablement? Darren explains.
[06:41.8] – How can marketing and sales work together?
[14:17.5] – What role should tools play in the sales process?
[23:06.5] – Darren shares the advice he would give to a young person starting their career.
[25:17.2] – Darren’s contact details.
Quotes
“I think sometimes people look at tools like the be all and end all and they forget that people by from people.” Darren Mitchel, Sales Leader.
Follow Darren:
Darren Mitchell on LinkedIn: https://www.linkedin.com/in/sales-leadership-coach/
Darren’s website: https://darrenmitchell.com.au/about-darren/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry and offers some thoughts on how marketers can address the potential challenges. She discusses both the Moz and STAT Search Analytics platforms, their functionality and how marketers can get the most out of the platforms.
About STAT Search Analytics
Inge focusses on STAT Search Analytics, a product by Moz. STAT is a SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. STAT delivers precision SERP insights, fresh each day, helping unlock new opportunities, drive more visibility, and prove the value of SEO.
About Inge
Inge brings over two decades of technology marketing expertise to her role as Director of Enterprise Marketing at Moz, where she focuses on STAT Search Analytics. Her extensive career has covered a wide range of settings, from innovative startups and small-to-medium-sized businesses to global industry leaders. Notably, Inge has contributed significantly at SAP and Layer 7 Technologies (which was acquired by Computer Associates) before her tenure at Moz. Her broad skill set includes demand generation, branding, customer engagement, channel strategy, global event management, and public relations, making her a highly respected and well versed professional in the marketing field.
Time Stamps
[00:48.8] – Inge shares her career journey and explains how Moz and STAT fit into Ziff Davis.
[03:56.5] – How can STAT help with SEO? Inge explains.
[07:39.0] – Inge explains who can use STAT and the training resources available.
[12:25.0] – Inge discusses some of the common mistakes made when optimising for search engines.
[13:52.9] – The potential impact of AI on SEO
[18:07.9] – How is SEO going to change in the future?
[25:23.1] – Inge’s contact details.
Quotes
“We're not just reaching out. We're engaging and understanding what makes our audience tick. And that's the future of marketing.” Inge Boubez, Director of Enterprise Marketing at Moz.
“Keep your eyes peeled for the next big thing, but don't forget that it's all about connecting with people on a human level. We're all humans, whether we're talking to the different personas like CEOs, CFOs, SEOs all over the world, we're all still humans.” Inge Boubez, Director of Enterprise Marketing at Moz.
“We're helping SEO professionals understand their unique search landscape and how they're positioned in it, and also helping them find new search opportunities and strategies.” Inge Boubez, Director of Enterprise Marketing at Moz.
Follow Inge:
Inge Boubez on LinkedIn: https://www.linkedin.com/in/inge-boubez/
STAT Search Analytics website: https://getstat.com/napier/
STAT Search Analytics on LinkedIn: https://www.linkedin.com/company/stat-search-analytics/
STAT Search Analytics on Twitter: https://twitter.com/getSTAT
STAT Search Analytics on Instagram: https://www.instagram.com/getstat/
Moz website: https://moz.com/
Moz on LinkedIn: https://www.linkedin.com/company/moz/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May, founder of BrandGuard, explains how solving user challenges transformed his platform from what was initially an advertising platform into an entirely different product that uses AI to identify branding issues.
He shares his career journey, how the rise in generative AI drew him back into the start-up space, how different AI models work, and the impact he believes AI will have over the next five years.
About BrandGuard
BrandGuard is an AI-powered brand governance platform that helps ensure brand consistency in customer facing assets, such as advertisements, generated by both humans and machines.
About Rob
Rob May is the founder and CEO of BrandGuard and is a leading figure in the field of generative AI and brand safety. With his extensive background in entrepreneurship and angel investing, Rob brings a wealth of knowledge and expertise to the table.
Time Stamps
[00:43.3] – Rob discusses His career journey and why he founded BrandGuard.
[01:47.5] – Rob goes into detail about BrandGuard, its beginnings and what it does.
[12:33.0] – Rob explains some off the issues with branding in AI content.
[16:10.0] – Who can use BrandGuard? Rob discusses what businesses can benefit.
[18:45.6] – Rob shares his thoughts on how AI is going to change marketing.
[22:59.8] – Rob’s contact details.
Follow Rob:
Rob May on LinkedIn: https://www.linkedin.com/in/robmay/
BrandGuard website: https://www.brandguard.ai/
BrandGuard on LinkedIn: https://www.linkedin.com/company/brandguard-ai/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budget.
She also discusses her passion for product marketing and how her experience in both large enterprises and start-ups has influenced her career.
About Outbrain
Outbrain is a leading technology platform that drives business results by engaging people across the open internet. Outbrain predicts moments of engagement to drive measurable outcomes for advertisers and publishers using AI and machine learning across more than 7,000 online properties globally. Founded in 2006, Outbrain is headquartered in New York with offices in Israel and across the United States, Europe, Asia-Pacific, and South America.
About Sara
Sara, who is the Global Head of Product Marketing Outbrain, is a digital media specialist with experience designing and leading strategic initiatives in startups and large organizations. She has a track record helping organizations solve issues, create value, maximize growth and improve business performance with a highly analytical approach.
Time Stamps
[00:46.1] – Sara discusses her career journey in marketing.
[03:47.7] – Sara talks about Outbrain, what it is and its capabilities.
[06:48.8] – Sara discusses challenges in the advertising industry.
[13:19.2] – Sara shares how Microsoft successfully used Outbrain to support a campaign.
[17:52.4] – Is LinkedIn a good use of B2B advertising budget? Sara shares her opinions.
[26:11.9] – Sara’s contact details.
Quotes
“Approach marketing with an open mind, it's important to be curious and to be open to learning things before committing on a specific path.” Sara Madison, Global Head of Product Marketing at Outbrain.
Follow Sara:
Sara Madison on LinkedIn: https://www.linkedin.com/in/sara-madison-21028434/
Outbrain website: https://www.outbrain.com/
Outbrain on LinkedIn: https://www.linkedin.com/company/outbrain/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Avetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome marketing challenges and increase pipeline growth.
Avetis explains what momentum marketing is, shares some strategies on how to stand out, and offers some advice on how to maximise impact.
About Growth Hunter
Growth Hunter is a resource for SaaS professionals to learn, share knowledge and find inspiration for high-demand impact and momentum marketing.
About Avetis
Avetis Ghazaryan is the founder of Growth Hunter with over a decade of experience helping SaaS companies developed impactful sales and marketing processes by tapping into high-congregation events.
Time Stamps
[00:47.2] – Avetis discusses his career journey and the events that lead to founding Growth Hunter.
[07:31.3] – Avetis explains what momentum marketing is.
[12:25.1] – Avetis shares the tactics marketers can use to keep up with momentum marketing.
[14:41.4] – How can you stand out on a topic everyone is discussing? Avetis offers his tips.
[20:02.0] – Avetis shares some marketing advice.
[22:24.5] – Avetis contact details.
Quotes
“If you keep obsessing over understanding your buyer, their needs on a personal level, there is a lot to gain as a marketer.” Avetis Ghazaryan, founder of Growth Hunter
Follow Avetis:
Avetis Ghazaryan on LinkedIn: https://www.linkedin.com/in/avetisghazaryan/
MRP website: https://www.growthhunter.com/
MRP on LinkedIn: https://www.linkedin.com/company/growth-hunter-official/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate B2B businesses' demand generation activities.
Chris explains the benefits of aggregating different intent signal sources and why this can work better across different industries and services. He shares why direct mailers may be the best strategy when targeting C-level personas and why sales remain a vital ingredient in the sales/marketing mix.
About MRP MRP is a demand generation platform connecting assumptive and deterministic engagement signals to help brands identify target accounts with the highest likelihood for conversion.
Time Stamps [00:39.0] – Chris discusses his current role at MRP and his career journey.[01:18.1] – Chris dives straight into what MRP delivers for its customers. [07:45.4] – Chris offers his insights into how to target the bottom of the sales funnel.[14:05.0] – Sales is here to stay – Chris gives his thoughts on the vital role sales continues to play.[17:38.3] – Chris discusses how MRP approaches its own marketing. [20:55.8] – Chris shares some marketing advice.[22:33.6] – Chris’s contact details.
Quotes “Most of the conversations happening in B2B sales and marketing are about tactic... but those things are generally irrelevant if you have good timing.” Chris Rack, CEO at MRP.
“If you happen to know that a company is really, truly interested or has a challenge that your product can solve and you reach out to them - if your timing is good, your conversion rates are almost always good.” Chris Rack, CEO at MRP.
Follow Chris: Chris Rack on LinkedIn: https://www.linkedin.com/in/christopherrack/ MRP website: https://www.mrpfd.com/about-mrp/ MRP on LinkedIn: https://www.linkedin.com/company/mrpfd/
Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas.
Nathan delves into Marketmate’s unique features, and how users can create buyer personas on the platform, which enable them to refine messaging and use generative AI which is tailored directly for the persona. He also shares practical advice on how to use AI to enhance marketing strategy and execution.
Listen to the podcast now via the links below:
About MarketMate AI
MarketMate AI is an AI marketing solution specifically for B2B. The software is unlike any other AI platform and is a marketing solution which tailors content for the clients wants and needs.
About Nathan
As the CEO and Co-Founder of MarketMate AI, Nathan is an advocate about the use of AI to connect marketing and sales. He brings ten years of expertise in aiding B2B SaaS firms in revenue growth and marketing team expansion.
Time Stamps
[00:42.00] – Nathan discusses his history and MarketMate AI.
[05:02.00] – Find out how to use AI to generate content for marketing campaigns.
[09:37.00] – Nathan discusses creating buyer personas with MarketMate AI and refining messaging.
[14:52.00] – Learn how MarketMate AI can be used for branding
[15:50.00] – Nathan shares the story behind MarketMate AI.
Quotes
“If you can take an AI model and train it on that market knowledge and insight, imagine the productivity gains you can get for having a new hire learn from the AI and have it write content.”
Follow Nathan:
Nathan Schlaffer on LinkedIn: https://www.linkedin.com/in/nathanschlaffer/
MarketMate AI website: https://www.marketmateai.com/
MarketMate AI on LinkedIn: https://www.linkedin.com/company/marketmate-ai-llc/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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