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Did you know that there is a 20% drop in conversion rates with every 1 second delay in page load time? In this episode, we discuss the common of slow website load speeds and how to optimise your website for lightening fast performance.
On this Blab: Tilly Hayes (Host), Matt Janaway, Tom Haslam and Josh Stapleton
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With the rise of video over previous years, following along and participating in video trends can transform your brands reputation, and even push you towards new audience.
In this short, Tom discusses the importance of user generated content within ads, and how this can build trust within your viewers.
On this short: Tilly Hayes (Host) and Tom Haslam
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In this episode, we discuss the importance of utilising video for you brand. We cover the different way in which you can implement video into marketing efforts.
You don't want to miss this one!
On this Blab: Tilly Hayes (Host), Tom Haslam, Nick Janaway and Matt Janaway
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In this weeks short, we sit down with SEO Exec Tilly to discuss all things Ahrefs. She breaks down each feature, explaining how they work, what they do and exactly what the information gained can be used for.
On this short: Tom Haslam (Host) and Tilly Hayes
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In this short, we discuss the importance of having a responsive website. No matter who your audience is, your website has to be compatible with both desktop and mobile devices. If not, you could be missing an audience that you may not even know exist!
On this short: Tilly Hayes (Host) and Tom Haslam
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Paid social media has become an essential component of any digital marketing strategy, but have you really considered your approach?
In this episode, we uncover the world of paid socials, discussing the benefits, best practices and so much more!
You don't want to miss this one!
On this Blab: Tilly Hayes (Host), Matt Janaway, Charlotte Kinsella and Tom Haslam
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In this short, we sit down with CEO Matt Janaway to discuss how you should be optimising your images for faster page load speeds.
We cover best practices, as well as explaining how the speed of your website can be affected by image size.
On this short: Tom Haslam (Host) and Matt Janaway
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In this short, we discuss the importance of a clean and simple user interface design and the different principles that you should follow when designing your UI.
On this short: Tilly Hayes (Host) and Tom Haslam
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In this Blab, we discuss the importance of optimising your website. A slow or clunky website can be a major turnoff for potential customers, but with the right techniques, you can turn your site into a conversion machine.Join us in discussing strategies and techniques that will get your website firing on all cylinders.On this blab: Tom Haslam (Host), Nick Janaway, Matt Janaway and Josh Stapleton.
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In this week's short, we sit down with Tom to discuss the importance of simplicity in eCommerce web design. We cover the significance of a seamless process and how high-quality imagery is essential for selling your product.
You don't want to miss this one!
On this short: Tilly Hayes (Host) and Tom Haslam
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AI has become a prevalent tool used within the world of marketing, but do you know how to use it?
In this week's short, Matt explains why AI should not be used to write content for you but how it can be used to assist you with your content and SEO efforts.
On this blab: Tom Haslam (Host) and Matt Janaway
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In this episode, we sit down with special guest Ryan Jones to discuss the three main pillars of SEO: technical SEO, content and link building. Ryan reflects on his time working in an agency before moving to work in-house at SEO Testing, as well as providing us with some insight as to why it is crucial to get your SEO strategy right.
Stay tuned for an episode jammed-packed with knowledge and expertise!
On this Blab: Tom Haslam (Host), Tilly Hayes and Ryan Jones
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In this short, we are joined by Creative Director Tom to talk about all things colour psychology!
Colour is one of the most important parts of your branding. It is often the first element that is recognisable for consumers, so it is important that you choose the colours that convey the message you are trying to communicate.
On this Blab: Tilly Hayes (Host) and Tom Haslam
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In this short, we are joined by Tom to unpack the world of paid social, more specifically, targeting the right audiences.
He covers the importance of retargeting and how different assets can be used to refine this process.
On this Blab: Tilly Hayes (Host) and Tom Haslam
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In this episode, we discuss a frequently covered topic in the Marketing Labs office - which is more important, creativity or functionality?
When building a website, our team can sometimes find themselves at odds. While our designer wants to craft a visually stunning experience, our developer wants to prioritise making the site fast, secure and scalable. But what happens when these worlds collide?
On this Blab: Tilly Hayes (Host), Tom Haslam, Mel Healy and Josh Stapleton
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In this short, we sit down with Rich to discuss why you should use shared budgets in Google Ads. He explains the advantages and disadvantages of shared budgets, as well as explaining why he often chooses not to use them.
On this Blab: Tom Haslam (Host) and Rich Bloomfield
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In this short, we delve into the world of pop-ups; how and when they should be used and best practices for implementing them effectively.
We talk about the pros and cons and how using them incorrectly can put people off.
On this Blab: Tilly Hayes (Host) and Tom Haslam
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In this episode, we sit down with the ML team to discuss content repurposing and the best ways to get the most out of your content. We talk about using your written content to create videos for social media and the ways that different tools, such as AI, can help.
You don't want to miss this episode!
On this Blab: Tom Haslam (Host), Mel Healy, Matt Janaway and Emma Nunns
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In this short, we delve into FAQs and their importance within your website. Tilly talks about the different ways it can be used and how they can improve a user's experience. We also explain the best ways to format FAQs to ensure they don’t take up too much real estate on your website.
On this Blab: Tom Haslam (Host) and Tilly Hayes
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In this short, we explore the mystery of phone calls within Google Ads, and why they may be harder to track than other conversion events. We talk about the ways to tell if Phone call conversions are being generated from your ads and how phone call tracking is not always easily monitored.
On this Blab: Tom Haslam (Host) and Rich Bloomfield
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