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There are no two ways around it: you’re known by your clients’ results, and no matter how selfish your motivation is, the only way to get your clients good results is to focus on helping them first and foremost.
Today, I talk about the need for a focus on business delivery over business growth. I talk about what systems you can systematically implement in your coaching business to ensure that your clients get the amazing results that they want, and I ask what your next step will be.
“Just because 100 people have bought your program doesn’t mean that you have helped 100 people.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
The importance of delivering stellar results Why your reputation depends on the results you deliver The importance of focus Putting systems in place to ensure business delivery and customer satisfactionResources Mentioned:
Book Yourself Solid Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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A lot of us spend too much time marketing and not enough time understanding our market. In this episode, I talk about the difference between marketing and prospecting.
Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn’t get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have.
“When you know exactly what the prize looks like, then you can fine-tune your message. And you actually need to do less marketing and more examination of who’s out there and what they need to hear.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Marketing vs prospecting Why marketing doesn’t get you clients Identifying the most likely prospects for your businessResources Mentioned:
Book Yourself Solid Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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With every new year comes a new list of goals for your coaching business. But this year, I have a challenge for you: in the spirit of the importance of repetition, use this year to focus on selling just one thing.
Today, I talk about the importance of focus. I discuss the power of repetition, and I note that, if you put the effort into moving forward toward a single goal that you currently put into moving sideways toward distractions, you could reach new heights.
“The vast majority of coaches sell too much stuff.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
The importance of repetition The need for focus Why you should work toward just one goal this yearResources Mentioned:
The Marketing for Coaches Podcast - Ep. 56: Five Coaching Clients and a Telephone Book Yourself Solid Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Happy New Year! In this episode, I talk about the sh*t that hit the fan this past year when my ex-wife and I parted ways. During this time, I found it difficult to show up for work; on paper, I might as well have been unemployed. Yet the company’s numbers reached a record high. Why? Because I’ve designed my business to be able to function without me.
Today, I talk about the importance of doing just this. I note that there will always be times of crisis, and when there are, it’s important to be able to rest assured that it doesn’t mean the end of your business. I explain the reasons my business was able to run with a headless chicken at the helm, and I refer you to two earlier episodes on disaster-proofing your business.
“If the headteacher doesn’t show up to school, school keeps running. How can you put something similar in place in your coaching business?”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Making your business self-sufficient Disaster-proofing your business for times of crisis Why it’s okay to take the time you need to process crisis situationsResources Mentioned:
The Marketing for Coaches Podcast - Ep. 18: Disaster-Proofing Your Coaching Business, Part One The Marketing for Coaches Podcast - Ep. 19: Disaster-Proofing Your Coaching Business, Part Two Book Yourself Solid Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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In recent years, I’ve done less and accomplished more in terms of impact. How? I don’t do the heavy lifting for my clients. A client recently asked me for a session summary after our meeting. In this episode, I talk about why I told her no.
Today, I talk about the dangers of scope creep: the tendency to try to do everything, with the result that what you’re supposed to be focusing on suffers. I note that avoiding scope creep is beneficial to your clients too, because refusing to do the heavy lifting for your clients forces them to get more out of your time together. I note that scope creep comes in all shapes and sizes, and I emphasize the importance of stopping when the clock stops.
“You’ve got to be careful of scope creep, and committing to doing stuff between sessions is very dangerous.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
The No Homework Rule Defining your role The benefits of making your clients do their own lifting Avoiding scope creepResources Mentioned:
Book Yourself Solid Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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It’s fairly common for a coach’s clients to want to partner up. As the coach being approached, you need to know how to respond to these propositions and recognize when to accept and when to decline them.
Today, I talk about how to respond to a client’s offer to go into business together. I offer some questions to consider before answering. I share a story illustrating the importance of making sure your new role lies within your expertise, and I note the need to consider how much control you would give up in accepting any new role. I note that every business deal is more complicated in reality than it first seems, and I advise you to move slowly when approached by anyone with a business offer.
“Business plans on paper are very, very easy to conjure up--and in reality, you may find yourself juggling an entire situation that you are not in control of and trading out all of the luxuries of self-employment as a coach that you have built for yourself so far.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
What do you do when a client wants to partner with you Recognizing when and when not to go into business with your client Some questions to consider before answering a business proposal Staying within your expertise The importance of moving slowly and cautiouslyResources Mentioned:
Book Yourself Solid Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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The goal of this podcast, by and large, is to be perennially valuable to you. Although actional tips are great in the moment, they’re not much use without something perennially valuable to back them up.
Today, I talk about how you can be perennially valuable to your clients. I distinguish between valuable and actionable content, and I note that the latter is rarely timeless. I explain why, though being entrepreneurial and opportunistic has its place, you can’t build your brand around timely action. I discuss why Book Yourself Solid® is perennial, noting that it’s built on philosophies rather than just tools, and I posit that, though hacks are helpful to get people to notice you, you need perennial knowledge to know what to do with that interest.
“Focus less on the tools, more on the principles, and you’ll find that you don’t have to reinvent yourself over and over again. Clients know exactly what they’re coming to you for, and you will be somebody who’s perennially valuable.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Valuable vs actionable content What makes perennially valuable wisdom valuable The importance of core philosophies Why you shouldn’t be focusing on tips, tricks, and hacksResources Mentioned:
Book Yourself Solid Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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“I’d love to know where you all find the people for your networking and your clients [on social media]...I’m struggling right now to get more leads, and I’d love to hear what you’re doing to get them into your network. To reach my goal of seven leads per day is proving difficult organically.” This question, which came from our Facebook page, is a good one, but it’s worrying for a couple of reasons: it overestimates the role of social media, and it places client quantity over quality.
Today, I talk about why these details are problematic. I point out this person’s assumption that you have to get clients online, and I advise them to forget that social media exists, since taking on the role of social media marketer distracts from the real work, which is coaching. I emphasize the value of a few close, quality clients over hundreds of social media leads. I explain that the role of social media is to support your connection with your hyper-local or hyper-targeted audience. I also note the power of specialization in becoming referrable.
“We are either going to be social media marketers or were going to be coaches. We’re either going to be agents of change or we’re gonna be social media marketers, and I don’t believe we need to be both.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Recognizing when focusing on social media becomes detrimental to your coaching business Valuing client quality over quantity Focusing on your local area and the power of a hyper-targeted client base The power of specializationResources Mentioned:
The Marketing for Coaches Podcast - Ep. 56: Five Coaching Clients and a Telephone bookyourselfsolid.com Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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When you’re running a coaching business, it’s tempting to think you have to bend over backward to meet your client’s schedule. But the fact is, it’s also important to consider when it suits you to meet with your client. Today, I explain why.
In this episode, I talk about the importance of protecting your time. I posit that, in any client relationship, you’re looking for longevity and enthusiasm, and I note that these will be extremely hard to find if you regularly feel that you’re sacrificing your convenience for your client’s. I also share a helpful question to ask when considering a transition to a meeting time that’s more convenient for you: What’s the worst that can happen?
“I’ve been Matthew Kimberley; go grab your calendar back.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Getting your schedule back Why your convenience is important too The importance of perspectiveResources Mentioned:
Book Yourself Solid Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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How long should you work with a client? I was planning to answer this question last episode, but, as happens, I got sidetracked. Today, I answer this question.
In this episode, I talk about how to know how long you should work with a client. I note that the answer is different for everyone, and I explain what the Gym Membership Business Model is. I list the different types of agreements coaches and clients can arrive at, and I note the implications of each one on the coach’s responsibility to the client. I explain why it’s okay not to be the right lifetime coach for everybody.
“We can open the opportunity to everybody, and it’s only by seeing who’s gonna show up that we’re able to know which winners to back in most circumstances.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
How long should you stay with a client? The Gym Membership Business Model The difference between a one-time-payment client and a regular subscription clientResources Mentioned:
Book Yourself Solid Write to [email protected]Get More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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What do you do when a client has lost their mojo and doesn’t seem to care as much about their success as you do? As a coach, it’s tempting to knock yourself out for any client with a pulse, but this is not beneficial for your business or your client’s success. In this episode, I talk about how to know when you should stop working with a client.
Today, I point out the danger of sticking with a client who isn’t putting in the work. I note that a coach’s reputation is based on their clients’ results, and I talk about the distinction between a temporary slump and a dud client. I note that you have to consider your own position, and I explain why pushing ahead with dud clients will leave you with a bag of mixed reviews. I posit that there are some clients you just aren’t supposed to work with, and I share why you should put your energy towards pushing midrange clients to be star clients, rather than pushing dud clients to be midrange clients.
“I believe that we’re known primarily by the results that our clients get.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
Temporary slumps vs. dud clients Knowing when to stick it out and when to cut ties Characteristics of a good coach Creating star clients (who leave stellar reviews)Resources Mentioned:
The Marketing for Coaches Podcast - Episode 61: How Coaches Should Measure Return On Investment The Marketing for Coaches Podcast - Episode 69: How and Why to Dump Your Dud Coaching Clients Book Yourself Solid Associate Training Program Book Yourself Solid by Michael PortGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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In any small business, there will be tricky, awkward, delicate, or menial conversations to be had and tasks to be completed. Maybe you’re chasing invoices. Maybe you’re negotiating with a client. Maybe you just need a password reset.
Whatever the case, it’s always a good idea to have an assistant to take care of these things--not only because you shouldn’t have to take care of them, but because you shouldn’t be seen taking care of them. Today, I talk about what to look for in your staff and why a personal assistant is beneficial to your business.
“When you are the product, you get in the way of what should be done or would be expected by a third party. So by becoming that third party, by playing that role, you allow yourself to be efficient, direct, and take no shit.”
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The importance of having someone around to deal with the tricky, awkward, and delicate jobs Why you shouldn’t be seen getting your hands dirty dealing with these things. Yor alter-egoMentioned Resources:
The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman Book Yourself Solid Five Things You Need To Do Every Morning To Get You More Clients In 60 DaysGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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If you can tell that I am a huge fan of coaching as a profession, then I assume it shouldn’t come as a surprise that I believe anything that enables people to become coaches is a force of good in the world. I wholeheartedly believe this, despite not going forward with a coaching franchise I considered years ago. A coaching franchise is an enormous commitment that has various advantages and setbacks that you need to consider: whether it’s the right avenue for you will depend on several key factors.
In today’s episode, I discuss what franchising is and its prevalence in every industry, including business coaching. I describe my personal experience with franchising and reveal the three reasons I decided against buying into a coaching franchise. I illustrate the disadvantages associated with a coaching franchise, including territorial rights and its financial costs. I also discuss why I chose the Book Yourself Solid licensing & certification and share an anonymous letter from a coach who explained why they needed to make their coaching franchise work.
“A coaching franchise is a fantastic opportunity for the coach who wants to get started. But be aware that it’s not a small commitment, nor should it be.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The broad umbrella of franchising and their different advantages What a franchise is and how to open your own ‘neighborhood McDonald’s’ Why you should take legal counsel on franchising My personal experience with franchising and why I chose Book Yourself Solid The importance of looking for opportunities rather than just winging it The financial investment and commitment needed to buy a franchise Fishing in the same pool and the issue with franchising’s exclusive/non-exclusive territorial rights Selling a ‘Whopper’ alongside a ‘Big Mac’ and why a coaching franchise might feel restrictive The training and support system that a coaching franchise offers An anonymous email from a coach who bought into a coaching franchise Why a coaching franchise might be helpful for you if you’re a beginner coach The barrier to entry to the business coaching industry and why it’s a good thing What makes Book Yourself Solid different from coaching franchisesGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Often, business owners find themselves hovering over their business, watching the minutiae with a careful eye. They find themselves afraid to step back from the business and let it run more or less on its own. But in fact, this is precisely what they should be able to do.
Today, I talk about how a business is like a child. I note that it goes through many stages that ultimately lead to its relative independence. I note that running a business isn’t just handling problems as they come; it’s putting systems in place to handle those problems in the future so you don’t have to.
“What we want to do is nurture our business and allow our business to stretch its legs, to the point where it can toddle around on its own and we just need to keep a little eye on it from time to time.”
- Matthew Kimberley
This week on the Book Yourself Solid® Marketing For Coaches Podcast:
How building a business is like raising a child The stages of a growing business How to make your business more independentResources Mentioned:
Amy Landino’s interview with Matthew Kimberley Book Yourself Solid Associate Training Program Book Yourself Solid by Michael PortGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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There is a sales aphorism amongst marketers that I have been hearing forever and ever in my career: always be closing. It means always trying to make prospects buy your services, preventing them from having the space to consider what you offer as a coach. And when the picture that pops in everyone’s head every time they read “sales and marketing” is that of an insurance broker cornering a hapless passerby into buying a retirement product, it’s understandable that too many coaches are afraid of selling out of the fear of appearing sleazy.
But you don’t have to be sleazy. Nor do you have to always be closing.
In this episode, I reveal the dangers of the ABC approach to sales and marketing and describe what could happen if you implement it in your business. I reveal the two camps of coaching education and explain how the ‘always be closing’ principle came about. I illustrate the relationship between how much clients invest in your coaching services and the trust you have earned. I also share a powerful alternative to sales and marketing’s ABC philosophy and discuss why you might want to act like a prize for your prospects.
“There’s nothing wrong with helping a prospect decide, but there’s a fine line between influence and coercion. If we’re always closing, we tend to not allow people to get to know us.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The two camps of coaching education Glengarry Glen Ross and the ABC philosophy of sales The reason it’s bad for the coaching industry if too many people give free things away The common reasons coaches are afraid of selling their services The relationship between a client’s investment in you and the amount of trust you have earned Why the “always be closing” principle is, to a degree, being manipulative The thrill of the chase and three salespeople I’ve avoided Why you would want to be the Simon Cowell of coaching The power of cultivating relationships with prospectsRelated Content:
A Red Velvet Rope Policy for Your Coaching BusinessResources Mentioned:
Book Yourself Solid Million Dollar Coach: The 9 Strategies That Drive A 7-Figure Coaching Business by Taki MooreGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you’re someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you’re a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that way to you?
Chances are, you’d feel very confused. And confusing people is the last thing coaches would want to do. So reserve those flowery words for your LinkedIn profile or the cover of your book and instead, offer your potential clients your Single Biggest Result.
In this episode, I discuss why putting into words what you do for a living is of utmost importance if you want people to understand what you offer in your coaching business. I explain why my father says he’s a departmental head at the NHS when, specifically, he’s a hospital chaplain. I reveal critical errors beginner coaches make when they introduce themselves as a coach. I also highlight the impact of specializing your business and emphasize the power of anchoring on the Single Biggest Result you can offer to your clients.
“Ensure that the Single Biggest Result that you offer to your clients is measurable, externally verifiable, and tangible.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The critical importance of having a well-defined target market for your business Identifying a target market’s specific set of urgent needs and compelling desires The “Supermarket Checkout Line Test” and the struggles of beginner coaches in talking about what they do The problem with using a generic label to describe what you do as a coach How defining your Single Biggest Result can help you avoid being a commodity in your business Avoiding the use of industry jargon when selling yourself to people Helping empowered goddesses step into their greatness...and why you shouldn’t try to sound ethereal Why you shouldn’t use branding sentences when talking about your coaching business Hanging our hats on something tangible, measurable, and verifiable The impact of specializing your business and associating other benefits to your Single Biggest ResultResources Mentioned:
Book Yourself SolidGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Didn't I just talk about being content free in the previous episode? I still stand by my previous statements that coaches shouldn't also be in the publishing business, but it's always good to have some content prepared because it is more than just subject matter for your courses and tips you share with your clients. In fact, content can help you engage potential clients, stay current, and even developing content can be useful as a disciplinary practice.
In this episode, I share why you should be developing some content, and how this can help you beyond just adding value to your clients. I talk about the importance of staying current with information to help you maintain an edge in your field. Also, I give you some exercises on how to generate more content ideas in the same amount of time it takes to drink a cup of coffee!
“If you consider yourself to be any kind of expert, and you can't come up with a couple of hundred words, can you really call yourself an expert?” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Giving shout outs to fan emails Using content to start off a presentation or event How your opinions are content Developing leadership in your fields The sales purpose of content Creating content as a source of discipline The Alphabet Method The Mind Mapping Fractal MethodResources Mentioned:
Book Yourself Solid Single Malt Mastermind No Right Way Ltd Pennovia CoachingGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Are you ready to get off the content hamster wheel? There is a mindset that the only additional income stream is by constantly generating new content, however that’s not always the most valuable service. Whether you are a curriculum-based coach or take a more extemporaneous approach, you don’t need to be the publisher and administrator on top of being the coach. There are other options to generate income.
In this episode, I share with you a couple ideas on how to develop value in your coaching practice without having to develop more content. I talk about the types of questions you should be asking your clients, and how structured accountability can help overcome the need for more content. Also, I share how small social actions within your coaching practice can be valued especially in the time of Covid.
“We all know how to do a pushup. The reason we hire a coach to stand over us is to make sure we actually do the push up.” - Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The types of practices that seemingly require more content Structural accountability, and how it can help your practice Three questions you should always ask your clients How the Single Malt Mastermind is structed without content The purpose of Masterminds and the self-generated content they provide The importance of social elements to coaching programsResources Mentioned:
Book Yourself Solid Single Malt MastermindGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Does this episode make you uncomfortable? Comfort is a dangerous place to be in your business. When coaches get comfortable, it makes it hard to accomplish the tasks they dislike which can halt the growth in their business. Even if you're not looking to grow, as a coach you very rarely have one client that will take care of you forever. The only way to move through that is to work through what makes you uncomfortable and keep doing it.
In this episode, I discuss why it's important to work through your discomfort and how getting comfortable can kill your business. I provide examples from my life when I had to work through discomfort and what I did to overcome it. I also give an actionable step you can do to start working on overcoming your discomfort.
“By expanding your comfort zone, your business benefits in ways that you never thought would be possible had you not been the sticking block or the barrier to growth by confusing yourself with your business."- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
Why discomfort relates to growth The importance of repetition The Kimberly Kids Kidney Concept How to mitigate comfortability My examples of getting over discomfort What can make people uncomfortable in their business Actionable ideas to start getting over discomfortResources Mentioned:
Book Yourself Solid Single Malt MastermindGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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Is there a correlation between valuable and actionable content? Everyone is trying to provide content that provides value to everyone, but it's difficult to create it when everyone has a different set of values. Instead, I want you to focus your energy elsewhere, and develop a magnetic personality that attracts clients that will want to work with you.
In this episode, I talk about why actionable and valuable content are not so important to your business. I explain how making a stance or even picking an enemy develops magnetism when attracting clients. I also give you an exercise to work on developing your magnetism.
“What's the correlation between valuable and actionable? Very little apart from specific periods of time when your washing machine breaks down."- Matthew Kimberley
This week on Book Yourself Solid® Marketing For Coaches Podcast:
The meaning of valuable content Determining what is valuable in your life When actionable content is important Why you don't need content to be actionable and valuable Why should choose an enemy Why standing for or against something causes magnetismResources Mentioned:
Book Yourself Solid Single Malt MastermindGet More Clients in 60 Days!
Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?
My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.
So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.
Get More Leads, Prospects & Clients
Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes on social media to help me reach more coaches, like you.
Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
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