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IN THIS EPISODE…
Entrepreneurs can build impactful brands by blending passion with purpose. However, maintaining authenticity while scaling a business can be challenging. How can small business owners craft compelling stories that resonate with their audiences and foster long-term connections?
In today’s episode of Matters of Creative, Bobbie Bailey and Ayanna Pasha interview Quincy Henry, Co-founder and CEO of Campfire Coffee, about his journey from marketing professional and musician to coffee entrepreneur. Quincy shares how he identified gaps in the coffee industry, the role of storytelling in brand building, and the importance of creating outdoor access for underrepresented communities.
Business owner and marketer Quincy Henry integrates branding, storytelling, and community engagement to shape his company’s identity. He emphasizes the value of authenticity in marketing and explains that small businesses can differentiate themselves in competitive industries through intentional messaging and branding control. By fostering connections through social media, partnerships, and grassroots initiatives, companies can build lasting relationships with their audience while staying true to their mission.
Tune in now for insights on branding, storytelling, and entrepreneurship.
ABOUT OUR GUEST:Quincy Henry is the Co-founder and CEO of Campfire Coffee, which provides coffee roasted over a campfire. Through the company’s nonprofit arm, the Campfire Explorers Club, he eliminates barriers to outdoor activities by providing gear rentals and educational programs to underrepresented communities. Before his current ventures, Quincy was a Grammy Award nominee twice.
Learn more about Quincy:https://www.linkedin.com/in/quincyhenry/
https://www.welovecampfire.com/
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IN THIS EPISODE…
Market research professionals often face the challenge of integrating data-driven insights with strategic marketing decisions. How can businesses leverage research to enhance communication, brand positioning, and market influence?
In today’s episode of Matters of Creative, Bobbie Bailey hosts Svetlana Gershman, the Vice President of Market Research at Method Communications, to explore the intersection of market research and marketing strategy. Svetlana shares how research can influence major marketing decisions, emerging market research trends, and how professionals can bridge the gap between insights-driven research and marketing.
Market research expert Svetlana Gershman believes that data is the foundation of effective marketing strategies. By combining multiple research sources, understanding audience behaviors, and leveraging AI for efficiency, businesses can make informed decisions that drive impact. However, Svetlana emphasizes the role of human interpretation in extracting meaningful insights and maintaining research integrity. Additionally, fostering collaboration between research and marketing teams translates insights into actionable strategies.
Tune in now to learn how data-driven research can shape the future of marketing.
ABOUT OUR GUEST:Svetlana Gershman is the Vice President of Market Research at Method Communications, a global PR and marketing firm. In her role, she integrates research methodologies into marketing and communication strategies. With two decades of experience leveraging insights-driven business strategies, Svetlana has held various positions at Escalent, including Vice President in the technology division.
Learn more about Svetlana:https://www.linkedin.com/in/svetlanagershman/
https://www.methodcommunications.com/
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IN THIS EPISODE…
Women entrepreneurs can struggle to embrace their personal narratives in branding, which limits their visibility and financial potential. How can they develop their brands with confidence and authenticity to build a lasting impact?
In this episode of Matters of Creative, Natalie Sinisgalli-Kettavong, Founder and Strategic Brand Specialist at Embolden Your Brand, joins Jenny Ridenour to discuss personal storytelling in branding. Natalie explains how women can step into their power, how she balances multiple roles, and Embolden Your Brand’s expansion into accessible branding resources.
Authenticity and consistency in messaging are crucial for building a strong brand. Natalie Sinisgalli-Kettavong maintains that branding goes beyond a logo; it’s about storytelling and showing up with confidence. She advises women to take ownership of their stories by identifying key moments that led them to where they are today and translating those experiences into a brand narrative that resonates with their audience. Social media and digital marketing provide powerful tools for sharing these stories, but many women hesitate due to imposter syndrome. By overcoming self-doubt and aligning their branding efforts with their deeper purpose, they can build confidence and credibility in their industries.
Listen now for tips on branding, confidence, and business growth.
ABOUT OUR GUEST:
Natalie Sinisgalli-Kettavong is the Founder and Strategic Brand Specialist at Embolden Your Brand, a full-service branding and marketing agency. She merged Embolden with her photography studio, NSP Studio, to help women create visual brand stories. As an international award-winning photographer, Natalie has photographed celebrities such as Michael Douglas, Michael Keaton, Julia Roberts, and Jodie Foster.
Learn more about Natalie:https://www.linkedin.com/in/nataliesinisgalli/
https://www.emboldenyourbrand.com/
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IN THIS EPISODE…
Arts organizations can promote community engagement and impact. Yet the rapid adoption of technology and limited funding options can hinder opportunities for meaningful interactions. How can nonprofit arts associations foster cultural diversity and amplify their reach throughout communities?
In today’s episode of Matters of Creative, Bobbie Bailey and Rachel Brown of M Agency interview Dr. Anna Jensen, the Executive Director of the Tacoma Youth Symphony Association, about her efforts to promote community engagement through music. Dr. Jensen discusses her leadership philosophy, how arts associations shape communities’ cultural identities, and how she remains relevant in her role amid changing dynamics.
Nonprofit executive and musician Dr. Anna Jensen leads initiatives to provide creative outlets to diverse communities. She collaborates with team members and arts commissions to champion diversity and inclusion. Nonprofit art associations can connect communities by allowing youth and underprivileged individuals to participate in activities that build confidence and bolster leadership skills. Through events and activities that promote collaboration and creativity, these organizations can establish a lasting presence in their communities and beyond.
Listen in for insights on community impact and creative engagement.
ABOUT OUR GUEST:Dr. Anna Jensen is the Executive Director of the Tacoma Youth Symphony Association, which provides music education opportunities for students. With 17 years of nonprofit administrative experience, she was the Education Manager for both the Symphony Tacoma and the Tacoma Youth Symphony Association, where she managed the Evergreen Music Festival for 12 years.
Dr. Jensen is also a Lecturer of Double Bass at Pacific Lutheran University and was the Senior Lecturer of Double Bass at Central Washington University. As a conductor, she is a clinician and adjudicator for concerts, festivals, and workshops across the Pacific Northwest. Dr. Jensen has conducted numerous all-state orchestras, regional honor groups, summer music festival orchestras, and city-wide orchestra festivals.
Learn more about Anna:https://www.linkedin.com/in/anna-jensen-029510163/
https://tysamusic.org/
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IN THIS EPISODE…
With the fate of TikTok’s 2025 ban in the hands of the US Supreme Court and digital-first generations defining consumerism, the marketing landscape constantly changes. How can brands adapt their strategies in 2025 to meet these evolving demands?
In this special episode of Matters of Creative, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch of M Agency discuss their marketing predictions for 2025. Together, they talk about balancing innovation with brand identity, how to collaborate with sales teams and adapt your marketing pitches to the latest trends, and the pressing challenges facing marketers in 2025.
Marketing strategists Bobbie Bailey, Matt Hirsch, and Jenny Ridenour believe brands should focus on their foundational values to create authentic human experiences and meaningful customer relationships. For instance, rather than using AI to replace manual content creation, marketers should leverage it to accelerate ideas, enhance creativity, and drive consumer engagement. Trust will remain the pillar of marketing strategies in 2025, so prioritizing first-party data collection ensures privacy. Additionally, integrating the latest tools, trends, and social platforms into your digital marketing strategies deepens customer relationships.
Tune in to hear the latest digital marketing trends and strategies for 2025 and beyond.
ABOUT OUR GUESTS:Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100, a community collective that sets the forum for fundraising for local nonprofits.
Learn more about Bobbie:https://www.linkedin.com/in/bobbiebailey/
Jenny Ridenour is the Creative Director of M Agency, a full-service creative agency in Tacoma, Washington. In her role, she develops creative campaign strategies, ensuring alignment between visual storytelling, marketing, and branding. With nearly two decades of design and branding experience, Jenny co-founded and helped grow into a seven-figure business and then sold it to continue her creative journey.
Learn more about Jenny:https://www.linkedin.com/in/jenny-ridenour/
Matt Hirsch is the Director of Digital Marketing at M Agency, where he oversees the company’s digital strategy. With experience in digital innovation at the intersection of people, technology, and brands, Matt has helped business leaders in small companies, startups, and Fortune 100s scale and transform.
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IN THIS EPISODE… In this episode of Matters of Creative, JR. Nobles, Executive Director of Friends of the Children - Tacoma, joins Bobbie Bailey and Ayanna Pasha to share how the organization is reshaping youth mentorship. JR. talks about the importance of having paid, professional mentors who stay with children for over 12 years, the role of family, and the power of an abundance mindset in nonprofit work. JR.’s journey began in education, but his mission led him to create transformative opportunities for youth in Tacoma, especially those facing systemic barriers. He discusses the importance of partnerships, community involvement, and consistency in changing the trajectory of children’s lives, helping them make their own decisions, free from the limits of statistics. Tune in for an inspiring conversation on mentorship, community impact, and JR.'s vision for building an empowered future for every child who needs a Friend. Don't miss this episode on how consistency, compassion, and community can reshape lives! ABOUT OUR GUEST: JR. is a passionate leader in youth development and advocacy with a focus on equity, diversity, and inclusion. To that end, JR. serves as the Executive Director of Friends of The Children – Tacoma, where he has worked since 2019. Prior to joining Friends of the Children, He was the Director of the Tacoma/South Puget Sound MESA (Math, Engineering, Science, Achievement) program for seven years where he became a well-known voice in numerous areas, including higher education, K-12 education, diversity, equity and inclusion, policy and advocacy, and STEM. As a Tacoma native, Nobles is a product of Tacoma Public Schools and graduated from Wilson High School. He also received a bachelor’s degree in sociology from the University of Washington and a Master of Business Administration from Pacific Lutheran University. Building a community of support for youth who are facing great obstacles requires dedication, innovation, and a deep understanding of systemic challenges. How can consistent, long-term mentorship empower youth to overcome the barriers society places before them? Learn more about JR.: https://www.linkedin.com/in/jr-nobles-8bb930108/
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Building and acquiring businesses and assets in the digital age often requires adaptability, innovation, and a willingness to fail fast. How can you balance risk-taking with building scalable, sustainable businesses in a competitive market?
Tune in to the latest episode of Matters of Creative as Matt Hirsch hosts Nick Eubanks, the Vice President of Owned Media at Semrush, about how he builds innovative digital assets. Nick shares how AI impacts digital acquisitions, the practical differences in building agencies and digital assets, and strategies for rapid agency growth.
Having built groundbreaking new digital platforms, Nick Eubanks believes rapid experimentation and adaptability are critical to sustaining growth. He emphasizes the importance of scaling agencies using data-driven strategies and pivoting quickly if your efforts don’t produce results within 12 months. You can also develop a portfolio of digital assets by acquiring platforms, websites, or other media to diversify your income and build recurring revenue streams. These assets can be integrated into your existing agency for further growth opportunities.
Don’t miss this episode on agency growth and digital asset management!
ABOUT OUR GUEST:Nick Eubanks is the Vice President of Owned Media at Semrush, a SaaS platform for marketing research that acquired the SEO training community Traffic Think Tank, where he was a Co-founder. Nick also founded and exited From the Future, an agency helping companies grow online traffic and revenue, where he drove over $100 billion in revenue for clients. As an entrepreneur and product builder, he helps marketing agencies grow their revenue, profit, and teams through personalized agency coaching.
Learn more about Nick:https://nickeubanks.com/
https://www.linkedin.com/in/nickeubanks/
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Legacy brands that have operated for centuries have developed a reputation for consistency and reliability among consumers. However, as consumer behavior evolves with technology, these brands must adapt to remain relevant. How can established brands maintain their legacies while embracing innovation?
Tune in to the latest episode of Matters of Creative as Jenny Ridenour chats with Peter Olson, the Senior Marketing Manager at Smith Brothers Farms, about how legacy brands can expand service offerings. Peter shares emerging trends in the online grocery space, how to leverage Google Analytics 4 for creative strategies, and the essential skills and requirements of marketing leaders.
Marketing maven Peter Olson led a legacy farm brand through service expansions and rebranding to accommodate growing consumer demands for online delivery services. He discovered a robust creative process is essential for generating new leads and retaining existing customers during rebranding and expansion. These creative processes promote consumer engagement by targeting behavioral trends using data analytics. Researching customers to determine their needs and behaviors toward service expansions allows you to make informed decisions and craft relevant messaging.
For more on adopting digital services, tune in to this episode now.
ABOUT OUR GUEST:Peter Olson is the Senior Marketing Manager at Smith Brothers Farms, a privately held food delivery company. In his role, he has launched over 500 products and insourced advertising operations, leading to 33% year-over-year growth. Before Smith Brothers, Peter was the Marketing Director at DiagnosTechs, where he built integrated marketing strategies for diverse markets, and the Marketing Manager at Interstate Distributor Company, where he optimized advertising approaches to boost SEO performance.
Learn more about Peter:https://www.linkedin.com/in/peterdolson/
https://www.smithbrothersfarms.com/
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IN THIS EPISODE…
High-achieving entrepreneurs and leaders often struggle to develop a healthy work-life balance and become so immersed in elevating their performance that they feel burned out or unfulfilled. How can you balance your personal and professional endeavors to achieve your career goals?
In today’s episode of Matters of Creative, Bobbie Bailey hosts Tutti Taygerly to talk about how high-performers can achieve career balance and fulfillment. Tutti shares her approaches to creating leadership spaces, how to redefine personal achievement, and her mental health and wellness tips for leaders.
High-performance leadership coach Tutti Taygerly says rather than striving to elevate your performance, you should build relationships that propel you to the next level in your career. However, you can’t achieve your goals unless you’ve identified your core values and an innate purpose in your work. This enables you to focus your energy on relevant and productive tasks that move you closer toward your goal. Additionally, embracing and learning from failure throughout the process establishes resilience and prevents burnout from over-achieving.
Tune in now to hear more productive leadership insights for high-achievers.
ABOUT OUR GUEST:Tutti Taygerly is an executive leadership coach advising high-performing entrepreneurs, CEOs, and leaders to amplify their professional impact and define their unique leadership styles. As a design leader, she has 22 years of experience building products and design cultures in the world’s largest organizations. Tutti has led teams at startups, design agencies, and large tech companies, including Facebook, Google, Microsoft, Sony, and Samsung. Currently, she serves as a Leadership and Product Mentor at First Round Capital and 500 Startups and as a Product Advisor at Positive Intelligence, Inc.
Learn more about Tutti:https://www.linkedin.com/in/tuttitaygerly/
https://www.tuttitaygerly.com/
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IN THIS EPISODE…
Even the most experienced marketers have made mistakes that have jeopardized campaigns — or even their careers. What lessons can you learn from marketing, PR, and other creative professionals who have navigated threats, miscommunication, or reputational breaches?
In this Matters of Creative exclusive Halloween episode, Bobbie Bailey, Jenny Ridenour, and Matt Hirsch hear the most stressful marketing horror stories from past guests Blake Denman, Cassandra Le, Kelsey Chance, Natalie Bowman, Kate Ramsey, Leah Knight, and Troy Alstead. They share the aftermath of answering an Instagram message from a beauty guru, why you should vet every professional before working with them, and the importance of structured marketing strategies.
Marketing campaign creator Blake Denman once managed a chaotic Google Ads campaign when a client mismanaged his account with broad audience targeting and generic keywords, leading to a threatening encounter and a peace offering of a Vitamix Blender. Brand builder Cassandra Le’s Hispanic client took disastrous advice from a marketing guru and mimicked American sales tactics for her Spanish audience, resulting in confused buyers and lost sales. After receiving an Instagram request for a photo shoot from a hair extension brand owner, Kelsey Chance discovered that the shoot was poorly managed and under-communicated. Natalie Bowman and Troy Alstead experienced PR nightmares when partnering with notorious figures in the industry, and Kate Ramsey and Leah Knight overestimated their time and resources during crucial events. These stories underscore the importance of clear communication, understanding cultural nuances, and conducting thorough due diligence.
Listen to this episode now for some spooky (and savvy) marketing don’ts!
ABOUT OUR GUESTS:Blake Denman is the Founder and President of RicketyRoo, an internet marketing agency for small- to medium-sized businesses. With over 17 years of SEO experience, he specializes in inbound marketing, PPC advertising, and website design and development. Blake and his team speak at popular digital marketing conferences, including MozCon and LocalU, and contribute to recognized SEO publishing sites like Semrush and Search Engine Journal.
Cassandra Le is the Founder and Brand Strategist at The Quirky Pineapple Studio, a creative marketing and media agency. As a brand and marketing consultant, she has worked with mission-driven brands and thought leaders to help them share their stories, connect with their communities, and drive brand awareness through culturally competent marketing. In 2019, Rising Tide Society and Honeybook named Cassandra as a top marketer driving community and innovation.
Kelsey Chance is the Founder of Good Chance Creative, and her journey began with her dog’s Instagram account going viral, sparking her passion for social media and photography. What started as a side hustle evolved into managing social media for Kroger and now has led to Good Chance Creative.
Good Chance Creative specializes in creating scroll-stopping, human-centric brand content for clients like Domaine Serene, Rustic Bakery, and Sinegal Estate. From photoshoots to influencer campaigns, Kelsey and her talented team excel at crafting compelling narratives that resonate in today’s digital landscape.
Natalie Bowman is the Managing Director of Product and Digital Experiences at Alaska Airlines, where she also served as the Managing Director of Marketing and Advertising. As a recognized brand, digital, and social marketing leader, she has experience leading major brand launches in fashion, tech, media, luxury retail, automotive, and travel. Natalie recently acquired the Oh Happy Day Party Shop, launching the DTC brand into Kohl’s, Nordstrom, and hundreds of global boutiques. She has been named an Ad Age Digital Trailblazer, a Rising Brand Star by BrandWeek, a MAKERS Women Awardee, and one of Brand Innovators’ top 100 Women to Watch.
Kate Ramsey is the Senior Principal of UX Design and Experience Strategy at Nordstrom, where she aligns teams to create cohesive and meaningful customer experiences across multiple channels. She has been with the company since 2011, holding roles including UX Design Manager and Principal UX Designer. Having studied fine art and graphic design, Kate transitioned into new media by teaching herself how to design digital interfaces for a CD company.
Leah Knight is the Owner and President of LK Consulting, a professional consulting firm utilizing Gallup Strength strategies to achieve peak performance in individuals, teams, and organizations. As a 20-year business owner, she has led, managed, and implemented strengths-based practices to create positive organizational cultures. Leah has worked with Fortune 500 companies, agencies, law firms, small businesses, teams, managers, and individuals.
Troy Alstead is the Founder of Ocean5, a LEED Silver certified entertainment and event venue. He is also the Founder of Table 47, a farm-to-table restaurant, and The Cup Coffee Lounge. Troy serves on the board of directors for several companies, including Levi Strauss & Co. and Harley Davidson. In 2016, he retired from Starbucks after 24 years with the company, having most recently served as the Chief Operating Officer responsible for leading the business’ global operations.
Learn more about Blake, Cassandra, Kelsey, Natalie, Kate, Leah, and Troy:https://www.linkedin.com/in/blakedenman/
https://ricketyroo.com/
https://www.linkedin.com/in/cassandra-le/
https://thequirkypineapple.com/
https://www.linkedin.com/in/kelsey-chance/
https://www.instagram.com/kelseychance/
https://www.goodchancecreative.com/
https://www.instagram.com/goodchancecreative
https://www.linkedin.com/in/nataliebowman/
https://www.alaskaair.com/
https://www.linkedin.com/in/kate-ramsey-she-her-016766/
https://www.nordstrom.com/
https://www.linkedin.com/in/leah-keogh-248b72a9/
https://lkstrengths.com/
https://www.linkedin.com/in/troyalstead/
https://o5social.com/
http://t47.com/
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IN THIS EPISODE…
In an era where AI and social media dominate communications, brand storytelling has become artificial and indistinguishable in the market. How can you harness the basics of public relations to craft brand stories that resonate with your audience?
In this Matters of Creative episode, Bobbie Bailey and Jenny Ridenour sit down with Brandon Lee, the Founder and President of Sequence Strategies, to discuss PR and communication strategies for storytelling. Brandon talks about the difference between marketing and PR, the future of the PR industry, and his work with nonprofits and political campaigns.
According to a study discovered by PR specialist Brandon Lee, AI will generate 90-94% of online content in the coming years. Rather than having AI control and populate brand narratives, Brandon emphasizes the importance of human oversight and in-person communication techniques. Brands can leverage PR fundamentals like physical newsletters to convey authentic stories. This requires interacting with your audience and documenting your experiences with them to identify a mission or purpose that can drive your story. These interactions should occur in person or over the phone to build trust and strengthen connections.
To elevate your PR strategies with authentic storytelling, don’t miss this episode.
ABOUT OUR GUEST:Brandon Lee is the Founder and President of Sequence Strategies, a communications and public relations consultancy. For nearly 15 years, he has partnered with leaders in nonprofits, business, and government, helping them develop and convey powerful stories. Brandon has worked with organizations like the Bill & Melinda Gates Foundation, the CDC, and the Washington State Charter Schools Association.
Learn more about Brandon:https://www.linkedin.com/in/brandon-lee-/
https://sequencestrategies.com/
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IN THIS EPISODE…
What does it take to stand out from other agencies in your industry? Being recognized requires more than creating flashy projects or having the most high-profile clients; it entails making an impact beyond your company’s scope. How has one value-driven agency made its mark on the industry for 15 years?
In today’s Matters of Creative episode, Jenny Ridenour sits down with Bobbie Bailey, the Founder and CEO of M Agency, to ask her 15 questions about M’s 15 years in business. Bobbie shares her leadership lessons, how she directed the agency’s rebrand, and how M adapts to marketing industry shifts.
Having recently celebrated its 15th anniversary, M Agency boasts an intentional culture of meaningful relationships and value-driven marketing. Bobbie Bailey, the creative mind behind M Agency’s prosperity, maintains that developing a continuously evolving culture and aligning it with your work is the key to making a lasting impact. Having a strong culture involves selecting clients and team members who align with your core values and exemplifying these philosophies in each project. You can accomplish this through influential leadership that leverages individual strengths and nurtures customer relationships.
Listen now to learn more about M Agency’s legacy.
ABOUT OUR GUEST:Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has grown M Agency into an award-winning agency by cultivating a creative and intentional environment. To invest back into the community, she co-founded South Sound 100, a community collective that sets the forum for fundraising for local nonprofits.
Learn more about Bobbie:https://www.linkedin.com/in/bobbiebailey/
https://whatisyourm.com/
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With sustainable practices becoming regulated in various industries, companies are developing innovative ways to align their values with sustainability. Yet these initiatives are often costly, as businesses notice their competitors outperform them with traditional, lower-cost practices. How can you integrate sustainability into your business despite the obstacles?
In this episode of Matters of Creative, Bobbie Bailey and two M Agency copywriters talk with Troy Alstead, the Founder of Ocean5 and Table 47, about how he fosters sustainability and community leadership. Troy shares leadership lessons from working for Starbucks, the creative process behind Ocean5’s sustainable designs, and how his board advisory roles align with his mission.
With a life-long commitment to environmental sustainability and community engagement, former Starbucks executive Troy Alstead recommends building, operating, and sourcing a sustainable business model that can accommodate higher costs. This requires dedication and courage to price products competitively and stay true to your mission. Troy has embedded sustainability into every aspect of his company, from developing geothermal systems for heating and cooling to sourcing and reusing local materials like wood. He also organizes initiatives like beach cleanups to involve his community in the company’s mission.
Listen today for information on integrating sustainability into your company values.
ABOUT OUR GUEST:Troy Alstead is the Founder of Ocean5, a LEED Silver certified entertainment and event venue. He is also the Founder of Table 47, a farm-to-table restaurant, and The Cup Coffee Lounge. Troy serves on the board of directors for several companies, including Levi Strauss & Co. and Harley Davidson. In 2016, he retired from Starbucks after 24 years with the company, having most recently served as the Chief Operating Officer responsible for leading the business’ global operations.
Learn more about Troy:https://www.linkedin.com/in/troyalstead/
https://o5social.com/
http://t47.com/
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IN THIS EPISODE…
From working in silos and not communicating effectively to lacking time and resources, individuals in teams are often disconnected from each other. This can lead people to feel unfulfilled in their work, diminishing team performance. How can you unlock your team’s hidden potential?
In this episode of Matters of Creative, Bobbie Bailey and Jenny Ridenour host Leah Knight, the Owner and President of LK Consulting, to talk about strengths-based leadership and training. Leah shares the research behind the Gallup Strengths method, how to navigate team dynamics, and the four leadership domains.
Passionate about identifying team and individual strengths, coach Leah Knight endorses the Gallup Strengths method, which maintains that individuals have 34 talent paths they can leverage to achieve fulfillment and maximize performance. She recommends taking a StrengthsFinder assessment to identify your unique strengths before collaborating with leaders to understand and execute them. This promotes stronger team collaboration and enhanced communication.
Tune in now to learn more about how you can leverage your team’s strengths.
ABOUT OUR GUEST:Leah Knight is the Owner and President of LK Consulting, a professional consulting firm utilizing Gallup Strength strategies to achieve peak performance in individuals, teams, and organizations. As a 20-year business owner, she has led, managed, and implemented strengths-based practices to create positive organizational cultures. Leah has worked with Fortune 500 companies, agencies, law firms, small businesses, teams, managers, and individuals.
Learn more about Leah:https://www.linkedin.com/in/leah-keogh-248b72a9/
https://lkstrengths.com/
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IN THIS EPISODE…
The social media and marketing landscape is evolving rapidly, yet many brands still use generic marketing tactics like identifying their target customer using psychographic information. Staying ahead of the curve requires creativity, cultural competence, and an eye for trend-setting strategies. How can you build your brand and connect with your audience in innovative ways?
In the latest episode of Matters of Creative, join Bobbie Bailey as she welcomes Cassandra Le, the Founder and Brand Strategist at The Quirky Pineapple Studio, who discusses marketing through a lens of multicultural innovation. Cassandra talks about her favorite social media and AI platforms, the importance of nurturing creativity throughout the marketing process, and how she became a content creator.
As a Vietnamese-American immigrant and culturally competent marketer, Cassandra Le is passionate about transforming traditional marketing messages into cultural movements. This involves identifying and amplifying a brand’s mission, vision, voice, and personality across multiple platforms for maximum reach and impact. Each marketing campaign should align with your culture and values, allowing you to communicate cross-culturally with diverse audiences. Cassandra recommends leveraging platforms like LinkedIn, Instagram, and TikTok to build a global community.
Tune in now to uncover culturally competent marketing strategies.
ABOUT OUR GUEST:Cassandra Le is the Founder and Brand Strategist at The Quirky Pineapple Studio, a creative marketing and media agency. As a brand and marketing consultant, she has worked with mission-driven brands and thought leaders to help them share their stories, connect with their communities, and drive brand awareness through culturally competent marketing. In 2019, Rising Tide Society and Honeybook named Cassandra as a top marketer driving community and innovation.
Learn more about Cassandra:https://www.linkedin.com/in/cassandra-le/
https://thequirkypineapple.com/
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IN THIS EPISODE…
User experience design is no longer exclusive to visual interactions. Apps and productivity tools have evolved to include voice and text features, accelerating innovation in a fast-paced digital environment. With the landscape saturated with shiny objects and trendy features, how can you balance innovation with user-friendly fundamentals?
Join Matt Hirsch in the latest episode of Matters of Creative as he hosts Anton Sten, the Head of Design at Summer Health, to talk about creating user-friendly and enjoyable user experiences amid innovation. Anton mentions the importance of a robust strategy in user experience design, AI’s role in improving UX designs, and the upcoming challenges designers will face in the evolving landscape.
According to Anton Sten, user experience strategies should involve the entire organization, with various departments collaborating to satisfy the end users, whether it’s consumers using an app or companies using tools internally. Anton believes app and product designs should be simple, intuitive, and even fun, advising designers to observe key features in their favorite daily tools to determine what makes them user-friendly. With innovation a priority in UX design, designers can add additional features to enhance productivity and functionality while remaining consistent with the original design.
Tune in now for lessons on creating an unbeatable UX strategy.
ABOUT OUR GUEST:Anton Sten is the Head of Design at Summer Health, a telehealth platform that connects parents to pediatricians. As a writer and designer, he has over 25 years of experience designing websites, apps, and products for startups and large companies. Anton owned and managed a design consultancy for over 15 years.
Learn more about Anton:https://www.linkedin.com/in/antonsten/
https://www.antonsten.com/
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If your marketing campaigns aren’t sustainable long-term, you may be launching one-off promotions or limited-time-offer campaigns that don’t perform well over time. While these projects are effective during special events, like Black Friday or Cyber Monday campaigns, they don’t generate a steady flow of leads. How can you create and execute sustainable marketing systems for your business?
In this week’s episode of Matters of Creative, Matt Hirsch sits down with Jeff Sauer, the Founder of Data Driven U, to discuss how marketing systems can prepare businesses for the future. Jeff talks about the future of AI and its ramifications for marketing systems, his approach to organizing digital workflows, and how to balance marketing team tasks.
While custom marketing projects may seem effective, they’re more likely to fail since they’re one-time campaigns. Conversely, marketing systems offer predictable and measurable campaign results through repeatable, proven methods. Yet data-driven marketer Jeff Sauer says not to rely on standard operating procedures to develop and execute these systems. These processes are rarely updated, and marketing systems must evolve with current trends. Instead, he recommends creating templates and documents with universal marketing tactics. To ensure sustainability for each campaign, you should implement cross-channel strategies and consistent messaging.
ABOUT OUR GUEST:Jeff Sauer is the Founder of Data Driven U, which provides online training programs for data-driven marketing. He is also the Co-founder of ProfitSchool, which helps small teams improve their offers, products, and systems through a proprietary framework. Jeff’s online training programs have helped over 50,000 students master PPC marketing, data analytics, and agency development. Having worked in digital marketing and web analytics since 2005, he became one of the first people to Beta test Google Analytics. As an Inc. 5000 Hall of Fame agency owner, Jeff grew his agency from six to seven figures before selling it.
Learn more about Jeff:https://www.linkedin.com/in/jeffsauer/
https://datadrivenu.com/
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AI is taking every industry by storm as businesses develop revolutionary ways to innovate and streamline the customer experience. Online-focused industries can leverage AI innovations to increase customer engagement. What strategies are these industries using to ensure virtual customer satisfaction?
In this episode of Matters of Creative, Matt Hirsch and Bobbie Bailey sit down with Natalie Bowman, the Managing Director of Product and Digital Experiences at Alaska Airlines, to discuss AI innovation in the airline industry. Natalie provides insights into AI’s potential to transform marketing and design, leveraging digital media to enhance the customer experience, and her role in driving digital innovation at Alaska Airlines.
The airline industry relies on digital sales and interactions to survive, so businesses must reach customers using methods unique to the online space. According to digital innovator Natalie Bowman, companies like Alaska Airlines are developing generative AI-powered search tools to recommend travel options for customers based on trip details and preferences. This allows customers to customize their trips and evaluate choices that align with their needs. Some airline companies also leverage electronic bag tags that utilize QR codes to scan customers’ luggage with each trip, eliminating the need for multiple physical tags. These innovations create efficiencies for the business and the consumer, increasing satisfaction rates and sales.
Listen today for more on how AI is revolutionizing the airline industry.
ABOUT OUR GUEST:Natalie Bowman is the Managing Director of Product and Digital Experiences at Alaska Airlines, where she also served as the Managing Director of Marketing and Advertising. As a recognized brand, digital, and social marketing leader, she has experience leading major brand launches in fashion, tech, media, luxury retail, automotive, and travel. Natalie recently acquired the Oh Happy Day Party Shop, launching the DTC brand into Kohl’s, Nordstrom, and hundreds of global boutiques. She has been named an Ad Age Digital Trailblazer, a Rising Brand Star by BrandWeek, a MAKERS Women Awardee, and one of Brand Innovators’ top 100 Women to Watch.
Learn more about Natalie:https://www.linkedin.com/in/nataliebowman/
https://www.alaskaair.com/
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IN THIS EPISODE…
In recent decades, the advent of DTC and other instant online services have shifted consumer expectations, forcing brands to pivot to reimagine the user experience. Design thinking has emerged as a cornerstone for innovation and out-of-the-box value-creation methods. How can brands leverage this creative technique to enhance the customer experience?
In today’s episode of Matters of Creative, Matt Hirsch welcomes Kate Ramsey and Angela Sharer of Nordstrom to discuss UX design and research strategies. Together, they explain how UX design can adapt to incorporate new technology, the role of research in the Double Diamond framework, and how they collaborate on UX design projects together.
Design thinking requires a creative professional to evaluate, sketch, and communicate their ideas for catering to the end user. As master researchers and designers in this space, Kate Ramsey and Angela Sharer employ the Double Diamond framework to identify the customer problem and develop value-added solutions. This in-depth planning cycle involves leveraging divergent thinking to generate ideas, convergent thinking to narrow down the ideas, and lateral thinking to influence your perception of the consumer’s problem. Angela also implements observational research and data insights to refine the framework and identify a final solution.
Listen today for more ways you can use design thinking in your UX strategies.
ABOUT OUR GUESTS:Kate Ramsey is the Senior Principal of UX Design and Experience Strategy at Nordstrom, where she aligns teams to create cohesive and meaningful customer experiences across multiple channels. She has been with the company since 2011, holding roles including UX Design Manager and Principal UX Designer. Having studied fine art and graphic design, Kate transitioned into new media by teaching herself how to design digital interfaces for a CD company.
Angela Sharer is the Principal UX Researcher at Nordstrom, where she focuses on customer-facing experiences on the website and mobile app. As a user experience researcher, she has over 10 years of experience impacting consumer and B2B products and services. After obtaining a master’s degree in human-centered design and engineering, Angela manufactured Android smartphones, wearables, and virtual reality headsets at HTC.
Learn more about Kate and Angela:https://www.linkedin.com/in/kate-ramsey-she-her-016766/
https://www.linkedin.com/in/angelasharer/
https://www.nordstrom.com/
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IN THIS EPISODE…
From the boom in AI-generated content to Google’s rapidly changing search algorithms, the SEO and SEM space is overburdened with fleeting trends that threaten to throw brands off track. How can you cut through the noise to establish a brand presence that truly resonates with your audience?
In the latest episode of Matters of Creative, join Matt Hirsch as he interviews Blake Denman, the Founder and President of RicketyRoo, about SEO and content trends impacting brands. Blake offers actionable insights for leveraging Google Business Profiles, improving website user experiences, and forging a powerful local brand identity.
When Blake Denman started his agency in 2009, SEO was still in its infancy. Since then, he has pivoted to align with relevant industry trends and customer demands. When improving your SEO for modern branding strategies, focus on establishing a basic presence by enhancing your Google Business Profile with a cover photo and basic company information. You can reference competitor profiles for inspiration on what you should include. Other fundamental strategies include optimizing your website for mobile devices, showcasing genuine customer reviews on your site, and engaging with your local community through events and sponsorships to establish organic backlinks.
For more SEO strategies that break through the noise, give this episode a listen today.
ABOUT OUR GUEST:Blake Denman is the Founder and President of RicketyRoo, an internet marketing agency for small- to medium-sized businesses. With over 17 years of SEO experience, he specializes in inbound marketing, PPC advertising, and website design and development. Blake and his team speak at popular digital marketing conferences, including MozCon and LocalU, and contribute to recognized SEO publishing sites like Semrush and Search Engine Journal.
Learn more about Blake:https://www.linkedin.com/in/blakedenman/
https://ricketyroo.com/
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