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In this episode, Jeremy is joined by Chas Williams, Executive Director of Social Media for Clemson University. Chas talks about building out a content calendar, why student interns are essential - and what their interns help with - the importance of creativity and being able to pivot, quantity vs. quality, storytelling differently based on the platform, and more!
Guests Name: Chas Williams, Executive Director of Social Media, Clemson University
Guest LinkedIn URL: https://www.linkedin.com/in/chaswilliams1/
Guest Bio: I came to Clemson in 2011 as a student and they haven't made me leave yet. During undergrad, I worked as a student manager with the baseball team, which introduced me to social media. After earning a degree in Financial Management in 2015, I spent a year as a graduate assistant for various sports teams before transitioning to the academic side in 2016. I started as a Digital Media Recruiting Strategist and later split my time between Enrollment Management and University Relations. In 2021, I became Clemson’s Social Media Brand Strategist, and in September 2022, I was promoted to Executive Director of Social Media. I now oversee the social strategy for Clemson University, its president, and its student accounts, while also teaching a course on video campaigns in social media as an adjunct lecturer.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode, Jeremy talks with hospitality expert and former Vice President of Hospitality VIP Marketing and Lifestyle VIP Services for Caesars Entertainment, Pasquale Romano Jr. They discuss the most underrated aspect of customer service, the role that empathy plays in relationship building, why a good employee experience is essential, the importance of constantly auditing the consumer experience, and more!
Guests Name: Pasquale Romano Jr., Hospitality Expert & Accounts Manager, UrVenue
Guest LinkedIn: https://www.linkedin.com/in/pasquale-romano-jr/
Guest Bio: A seasoned hospitality professional with over 15 years of experience in Las Vegas, working with renowned hotels and nightlife/daylife concepts, Pasquale is a firm believer in leading by example and cultivating a culture of collaboration and innovation. Beginning in 2005 he worked his way up the ladder at Palms Casino Resort, eventually becoming their Director of VIP Services. Three years later he moved over to Caesars Entertainment and spent 6 years as their Vice President of Hospitality VIP Marketing and Lifestyle VIP Services. At one point Las Vegas Weekly voted Pasquale #8 of the 53 things Las Vegas should be thankful for. Currently he’s an advisor for UrVenue the leading hospitality technology solution working with well-known hospitality brands like Tao Group, Groot Hospitality, and Wynn Nightlife.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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エピソードを見逃しましたか？
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I’m ending Season 3 with a unique and very insightful episode where I’m joined by Mickey Baines who works on the higher ed partner side, and his son Reece who is a high school junior. Their family recently drove up and down the east coast, visiting 12 college campuses. Hear some eye opening feedback and stories about the experiences they had, as well as how the college search process is going.
Guests Names:
Mickey Baines, Partner and Technology Services Practice Leader, Kennedy & Company
Reece Baines, Junior, Wilson High School, PAGuests Social:
Mickey Baines - https://www.linkedin.com/in/mickeyb/Guests Bios:
Mickey Baines - As a consultant and former practitioner in higher education, Mickey has over 25 years of experience building, implementing, and leading enrollment and student success systems and teams. In his current consulting role he leads the technology services practice for Kennedy & Company. Under Mickey’s leadership the practice has helped over 225 colleges and universities in their design, implementation, and customization of CRM technologies.Reece Baines - Reece is a rising high school junior who has spent this summer visiting many colleges and universities up and down the east coast. He plans to study film and digital arts in college. Reece is an avid drummer, also works part time for a local community organization, and he volunteers as an orientation counselor at his high school.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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This episode is the second of two where I’m joined by a rising star in Higher Ed. From a very young age Bertita Barrientos enjoyed helping others and being a leader. We talk about her path to the United States, how opportunities in college influenced her leadership style, how she ended up in college admissions, and the role that mentors have played in her growth. We also discuss the concept of work-life balance, and Bertita offers advice on recruiting Hispanic/Latinx students and families.
Guest Name: Bertita Barrientos, Assistant Director of Admission, Butler University
Guest LinkedIn: https://www.linkedin.com/in/bertitabarrientos/
Guest Bio: Bertita Barrientos, originally from El Salvador, found a career in higher education after moving to Arkansas to attend college in 2013. With a passion for college access, Bertita’s professional journey began in 2020 as a Regional Admissions Counselor with the University of Central Arkansas, where she spent two impactful years working directly with students in Northwest Arkansas and North Texas. In 2022, she transitioned to Butler University and continued her passion for regional recruitment. Also a proud member of TACAC, Bertita prioritizes building meaningful connections with other Texas counseling professionals to strategize and promote student access to higher education opportunities.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Today’s episode is the first of two where I feature a rising star in Higher Ed. Hear stories about the unique journey that Ty Garricken took before landing in enrollment marketing. We also talk about where he gets his content ideas from, the importance of always having a clear call to action, dealing with failure, and more!
Guest Name: Ty Garricken, Marketing Content Specialist, Ball State University
Guest LinkedIn: https://www.linkedin.com/in/tqgarricken/
Guest Bio: A born and raised Hoosier, Ty is from Huntingburg, Indiana. He’s a two-time graduate from Ball State University, earning a bachelor’s in Journalism Graphics in 2015 and a master’s in Student Affairs Administration in Higher Education (SAAHE) in 2018. Today, Ty works for his alma mater as a Marketing Content Specialist within the Office of Admissions, where he expresses the University’s brand, and develops content through clear, persuasive, and compelling copy and design as it corresponds with enrollment and marketing initiatives for Undergraduate, Graduate, and International Admissions. Ty also holds a dual-role in the Indiana ACAC as the chair for the Communications and Technology committees.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this episode, Jeremy talks with enrollment leader, Dr. Jay Jacobs. Their chat focuses on multiple aspects of professional development and management.
Timestamps:
04:29 - How Jay figured out that he wanted to be a Higher Ed leader
08:43 - What does professional development mean and whose responsibility is it
13:12 - A big reason why a lot of leaders don’t invest enough in their team
17:46 - Handling feelings of isolation
20:35 - Why and how he created the Emerging Leaders Academy
27:58 - Three ways to create stronger relationships with campus partners
Guest Name: Dr. Jay Jacobs, Vice Provost for Enrollment Management, University of Vermont
Guest LinkedIn URL: https://www.linkedin.com/in/jaymjacobs/
Guest Bio: Dr. Jay Jacobs assumed the role of Vice Provost for Enrollment Management at the University of Vermont in January 2021. Jay is a strategic, data-driven, collaborative leader with a passion for access initiatives and student success. Before joining UVM, Jay most recently served as the Director of Enrollment Management and Admission Operations for the University of Miami in Coral Gables, Florida. He has also worked in enrollment management at The College of New Jersey, Colgate University, and the University of Chicago’s Booth School of Business.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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AI continues to be a hot topic in college admissions and enrollment marketing circles. On this episode, Lenell Hahn from Southeast Missouri State (SEMO) joins Jeremy to discuss how and why her admissions team is utilizing AI to help with different tasks, and she offers some thoughts on a few leadership topics.
Timestamps:
07:31 - How to figure out where AI can help
10:58 - The value of a chatbot
16:50 - Other ways AI is helping SEMO team members be more efficient
19:39 - Staff development and navigating both 1-on-1 and group meetings
25:46 - Dealing with burnout as a leader
Guest Name: Lenell Hahn, Director of Admissions, Southeast Missouri State University
Guest LinkedIn: https://www.linkedin.com/in/lenellhahn/
Guest Bio: Joining Southeast Missouri State University’s Office of Admissions in July 2003, Lenell Hahn has over 20 years of experience in higher education admissions and recruitment. She has served as director of admissions since January 2013. Lenell provides leadership for the development and implementation of effective strategies to attract, enroll and retain new students and advocate for access to higher education.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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On this episode, Mandy Green joins Jeremy to talk about how ‘Magic Time,’ templates, and utilizing a daily huddle will help you (and your team) achieve greater efficiency and effectiveness each week.
Timestamps:
03:45 - Why most people struggle with time management
12:45 - The concept of “Magic Time”
17:41 - The value of templates
23:07 - Incorporating the “Daily Huddle” with your team
Guest Name: Mandy Green, Vice President, Tudor Collegiate Strategies
Guest LinkedIn: https://www.linkedin.com/in/mandy-green-856aaa4b/
Guest Bio: Mandy Green is a Vice President for Tudor Collegiate Strategies and a seasoned college soccer coach with 23 years of experience. She’s also the founder of ‘Busy Coach.’ a company that helps people enhance their performance and productivity. Mandy's unique expertise in balancing high performance with well-being makes her a sought-after speaker and consultant in the world of collegiate athletics and higher education.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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This episode is a conversation I had with two amazing senior leaders - Jennifer McClendon and Aaron Cook. We discuss what to look for when hiring new employees, great interview questions to ask, onboarding do’s and don’ts, strategies to develop a strong and positive team culture, and the process of letting a team member go. Timestamps:
03:52 - How to spot a higher quality applicant
09:05 - Hiring a recent grad vs. hiring the best candidate
11:55 - Favorite interview questions to ask
14:25 - Lessons learned from auditing hiring processes
18:51 - Onboarding mistakes and the importance of intentionality
33:39 - Ideas to help create a good team culture and prevent burnout
41:40 - Managing struggling team members and some thoughts on firing
Guests Names:
Jennifer McClendon, Senior Associate Director, Oklahoma State University
Aaron Cook, Senior Assistant Director of Out of State Recruitment, University of MissouriGuests LinkedIn:
Jennifer: https://www.linkedin.com/in/jennifer-mcclendon-058051b6/
Aaron: https://www.linkedin.com/in/aaron-cook-88868023a/Guest Bios:
Jennifer's Bio: Jennifer’s higher ed career began 16 years ago as a Regional Admissions Representative for the University of Missouri. In 2014 she moved into the Director of Admissions role at Northeastern State University in Tahlequah, OK. Jennifer joined the Cowboy family at Oklahoma State University in 2018 and now serves as the Senior Associate Director of Recruitment, overseeing domestic, undergraduate recruitment efforts. Over the years, Jennifer has been an active member in a variety of Regional Admissions organizations and she’s currently serving in a ‘victory lap’ year as the Great Plains ACAC Past President.
Aaron's Bio: Aaron is the Senior Assistant Director of Out of State Recruitment at the University of Missouri. He's been at Mizzou since 2005. His journey started in the School of Medicine, then the Trulaske College of Business, and now in the Office of Admissions within the Division of Enrollment Management. While Mizzou's campus is located in Columbia, MO, Aaron is regionally based in Kansas City and supports a staff of 12 regional representatives and test market representatives. He also serves GPACAC as a Professional Development co-chair.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing student creators, or recruiting influencers directly from campus, this episode offers a plethora of actionable insights.
Key Takeaways:
Empowering User-Generated Content: Discover how institutions like Penn State utilize social media listening to recruit and empower student content creators, enhancing their digital footprint authentically.Interns as Key Marketers: Learn from Siena College's approach, where student marketing interns play a crucial role in crafting content that resonates with Gen Z, proving that real voices drive real engagement.Strategic Influencer Collaborations: Gain insights from Glacier, a digital advertising firm, on how to identify and collaborate with student influencers to boost enrollment and campus engagement.Listen to the Full Episodes Featured:
Confessions of a Higher Ed Social Media Manager - Episode 7: Using Social Media Listening And Monitoring To Recruit Creators
Mission Admissions - Episode 30: Creating And Developing A Team Of Student Content Creators
The Application - Episode 30: How To Discover And Activate Your School’s Student Influencers
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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On this episode, Lucy Coopman joins Jeremy to discuss her path to becoming an admissions counselor, and what it’s like being a Gen Z young professional recruiting Gen Z students. Timestamps:
07:41 - Something that surprised Lucy during her first few months
10:34 - Where confidence comes from
14:32 - Pros and cons of being so close in age to the students you’re recruiting
22:18 - Lunchroom visits at high schools
25:28 - Talking about financial aid with students and families
28:38 - Managing Gen Z staff
Guest Name: Lucy Coopman, Admissions Counselor, University of Missouri-Kansas City
Guest LinkedIn URL: https://www.linkedin.com/in/lucy-coopman/
Guest Bio: With a passion for empowering students to achieve their academic aspirations, Lucy's journey in higher education began in 2021 as a College Adviser with the College Advising Corps, where she spent two impactful years working directly with students in a Kansas City high school. As a proud member of Generation Z, Lucy uses a near-peer model to be able to create meaningful connections with students and bring a fresh perspective and vibrant energy to the realm of college admissions. Her approach is always personalized, empathetic, and rooted in the belief that every student deserves access to quality higher education.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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On this episode, Drew Carr joins Jeremy for a conversation about Slate, the popular CRM that can be a game changing tool for Higher Ed admissions and enrollment marketing teams. Things you’ll hear about:
04:53 - Advice when you implement a new CRM
07:31 - Skills you need if you want to become more proficient in Slate
14:28 - How configurable joins and snippets can make your life easier
23:54 - Do’s and Don’ts when it comes to queries
29:13 - When to build a report instead of creating a query
33:50 - The value of using Slate community forums
Guest Name: Drew Carr, Director of Enrollment Operations, Nebraska Wesleyan University
Guest LinkedIn: https://www.linkedin.com/in/drew-carr/
Guest Bio: Drew currently serves as the Director of Enrollment Operations at Nebraska Wesleyan University as well as the Technology Chair at Great Plains Association for College Admissions Counseling (GPACAC). He has been at Nebraska Wesleyan since January 2013 after graduating as a student. Drew initially served as an admissions counselor for two and a half years before moving to the operations side. Since then, he’s worked his way up to the Director level managing all aspects of their CRM, Slate.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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In this “quick take” episode, Jeremy discusses a communication bad habit that may seem harmless, but has a detrimental effect in the long run, and he replaces it with a good one.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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On this episode, Jeremy sits down with talented Higher Ed leader, Anne Johnson. You’ll hear about:
7:00 - How failing as a 23 year old leader helped Anne develop some great tools
17:46 - The Importance of consistently doing 1-on-1’s, and how to navigate them
22:49 - Embracing vulnerability during 1-on-1’s
26:37 - Something Anne has noticed about doing 1-on-1’s with her younger staff
32:47 - Giving tough feedback
Guest Name: Anne Johnson, Associate Director of Admission, North Dakota State University
Guest LinkedIn: https://www.linkedin.com/in/anne-johnson-9008512b/
Guest Bio: Anne Johnson, an Alabama native, found a career in higher education after moving to Fargo, ND in 2013. As a first-generation college student, her educational journey was non-traditional, and she found purpose in supporting students and leading a team. She has spent the last ten years serving in various leadership roles in college admission and has spent the last several years overseeing recruitment staff as the Associate Director of Admission at North Dakota State University.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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This episode is a candid and much needed conversation about mental health with Ross Szabo, an award-winning speaker, author, and the Wellness Director for students in grades 6-12 at Geffen Academy at UCLA. Things you’ll hear about include:
05:20 - Being proactive, not reactive with your own mental health
13:50 - The importance of having a sense of purpose
16:42 - Do’s and don’ts when approaching a colleague or a team member about mental health
27:48 - A big misconception about Gen Z and Gen Alpha
32:30 - How to effectively approach the topic of fear with high school students
Guest Name: Ross Szabo, Wellness Director at Geffen Academy at UCLA
Guest Social: https://www.linkedin.com/in/ross-szabo/
Guest Bio: Ross Szabo is an award-winning mental health speaker, author, and the Wellness Director at Geffen Academy at UCLA. Ross created a program at Geffen for students to learn about mental health once a week throughout their education from grades 6-12. Before coming to Geffen Academy, Ross was the Director of Outreach for the National Mental Health Awareness Campaign. The Campaign was the country’s first public health approach to mental health. Ross has spoken to more than 2 million people about the importance of mental health and authored two books; Behind Happy Faces; Taking Charge of Your Mental Health and A Kids Book About Anxiety.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Spring travel season has begun for most admission counselors and recruiters. John McGreal joins Jeremy and they discuss how to plan, implement, and grow as a territory manager. Things you will hear about:
02:10 - What it means to be a territory manager in 2024
8:22 - How to figure out what your “best fit” students look like, and where to find more of them
13:04 - What to do when zero students show up to a high school visit
20:25 - Big do’s and don’ts when you speak to students
24:02 - Travel tips to help you be at your best
27:22 - Challenges of being a regional recruiter and how colleagues/leaders can support them
Guest Name: John McGreal, Dean of Enrollment at Waukesha County Technical College
Guest LinkedIn: https://www.linkedin.com/in/johnfmcgreal/
Guest Bio: John McGreal currently serves as the inaugural Dean of Enrollment Services at Waukesha County Technical College in Pewaukee, WI. Previously, he worked for Rockford University, the University of Alabama, and Bellin College. John has also served as the President of the Wisconsin ACAC, chair of the WACAC government relations committee, and numerous other roles related to conference planning and professional development. John's passion is using data to make informed decisions, process improvement, and college access.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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On this episode, Jeremy talks with senior admissions leader Sacha Thieme of Indiana University. You’ll hear about:
02:04 - Why admission offices are struggling to keep staff motivated and engaged
08:14 - The importance of mindset when it comes to change
13:00 - Ways to effectively deal with burnout
17:58 - Building blocks for creating a positive office culture
21:52 - Providing professional development and helping your staff overcome their fears
30:14 - Dealing with isolation as a senior leader
Guest Name: Sacha Thieme, Assistant Vice Provost and Executive Director of Admissions, Indiana University
Guest LinkedIn: https://www.linkedin.com/in/sacha-thieme-b9a8265/
Guest Bio: Sacha serves as the Assistant Vice Provost and Executive Director of Admissions for Indiana University Bloomington, the flagship campus of the IU system, bringing over 20 years of undergraduate admissions experience to the role. In her current capacity, she serves as a member of the senior leadership team within the Office of Enrollment Management and is directly responsible for the leadership and advancement of strategy, policy, and operations for all domestic undergraduate admissions and first year experience programs. She has also been an active leader in the admissions community through her service on multiple boards and committees, including serving as President of the Association of Chief Admission Officers of Public Universities.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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Today’s episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back. You’ll hear about:
2:00 - When imposter syndrome tends to show up, and how to manage it
7:14 - The biggest thing enrollment and social media marketers need to spend more time doing
17:01 - Why colleges aren’t utilizing more content from the current student point of view
20:30 - Lessons Higher Ed can learn from the entertainment industry
25:01 - Metrics to focus on when evaluating content
Guest Name: Jon-Stephen Stansel, Social Media Strategist, Speaker, and Consultant
Guest LinkedIn: https://www.linkedin.com/in/jsstansel/
Guest Bio: Jon-Stephen Stansel is an award winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses. In addition, Jon-Stephen has taught courses in social media management and presented at many national and international higher ed conferences.
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Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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If you currently have a leadership title, or even if you don’t but you want to lead in other ways, don’t miss Jeremy’s in-depth conversation with well-known Higher Ed administrator, Rick Clark. You’ll hear about:
7:03 - The most important quality for any leader to possess
13:12 - Fostering leadership with rising stars
17:10 - Staff retention issues facing Higher Ed (and what needs to change)
23:14 - How senior leaders can advocate to their Provost or President
26:24 - Career progression to the senior levels
32:22 - Something most leaders struggle with, and something they need to do more of
Guest Name/Title: Rick Clark, Executive Director for Strategic Student Access, Georgia Tech
Guest LinkedIn URL: https://www.linkedin.com/in/raclarkatl/
Guest Bio: For the past 15 years, Rick Clark led Georgia Tech’s undergraduate admission team serving as AVP and Executive Director. He recently transitioned to becoming Tech’s inaugural Executive Director for Strategic Student Access. Rick has also served on regional and national councils and boards, is currently a member of NACAC’s Committee on Leadership in College Admission, is co-author of the book and workbook “The Truth about College Admission: A Family Guide to Getting In and Staying Together”, and co-hosts his own podcast under the same name.
- - - -
Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Application with Allison Turcio.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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