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I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
How does culture play into the spirit of giving? And how should we think about calling in our believers and finding our super fans?
This is a special episode of a previously recorded keynote session from this year's Monthly Giving Summit.
None other than Dr. Marcus Collins is sharing his incredible expertise on the transformative role of cultural identity in marketing, revealing how small groups like Beatniks, Hippies, and Hipsters grew into influential subcultures.
Discover how aligning your nonprofit's mission with the core beliefs and values of your audience can transform your cause into a widespread movement.
And together, we’ll explore the fascinating interplay between culture and consumer behavior, and how our identities shape the brands we support and the causes we champion.
With his guidance, you’ll identify your personal and organizational beliefs, find your "believers," and build a network of brand evangelists who resonate with your vision.
Every time I hear Marcus speak, I am BLOWN away. I hope you leave this episode even more empowered to create meaningful change and amplify your organization's impact!
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if the strategies that win elections could also supercharge nonprofit fundraising?
DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we’re unlocking the secrets of political messaging and exploring how these techniques can be adapted to energize nonprofit supporters, especially during Giving Tuesday.
How can we call in people who believe in us and want to support the causes we do?
How do we create campaigns for people to take action?
DJ shares his unique journey from nonprofit development to the political arena, why TikTok is emerging as the platform of choice for today's political campaigns, and the significance of personalized donor experiences.
Find out why it’s so important to “know who your most engaged reporters are” and how these grassroots connections can illuminate campaign strategies.
Through fascinating examples from the Harris campaign, we examine the risks and rewards of engaging with cultural phenomena, stressing the importance of authenticity and audience understanding.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with DJ on his website, KoesslerStrategies.com and on social media at @DJKoessler.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
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I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
AI is already revolutionizing the way nonprofits operate and engage with donors.
And Diana Atero is at the forefront, having spent over nine years as a Senior Product Marketing Manager at Bloomerang, a hub of nonprofit tech innovation!
Together, we explore how AI is transforming wealth screening and donor segmentation to delivering personalized interactions that strengthen supporter connections.
With cultural shifts in donor expectations, nonprofits are leveraging sophisticated measurement tools to showcase their impact, ensuring transparency and fostering deeper relationships with their audience.
You’ll also hear about Bloomerang’s new integrated AI Content Assistant, a tool that will address common challenges like writer's block and time constraints.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Check out Diana’s recommended AI prompts to use with Bloomerang’s AI Content Assistant.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Do you know about Donor-Advised Funds (DAFs)?
This 3-letter word has been on a LOT of people’s minds, which is why I’m joined by Mitch Stein, Head of Strategy at Chariot, to learn how these tax-advantaged accounts are reshaping charitable giving.
Mitch introduces us to the revolutionary DAF Pay, an innovation that simplifies the donation process to feel just like using a credit card, making it easier for nonprofits to connect with donors.
We also talk about the democratization of DAFs, driven by major players like Fidelity and Schwab, which has opened the door for everyday donors to make a difference without the hurdles of high minimums and grant sizes.
Even leading nonprofits like the Michael J. Fox Foundation are capitalizing on DAFs to inspire increased generosity!
From creating engaging content to educating donors on viewing DAFs as active charitable wallets, Mitch generously shares how organizations can maintain top-of-mind awareness and encourage frequent use of DAFs.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Connect with Mitch on LinkedIn and check out Chariot’s first ever DAF Fundraising Report and their blog for more education on Donor-Advised Funds.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
As Hurricane Milton threatened Florida, I found myself grappling with anxiety and worry for my hometown of Sarasota. Traveling to Cincinnati for a keynote on the power of personal stories, I couldn't escape the shared trepidation at the airport, as travelers exchanged tales of loved ones caught in the storm's path. This collective concern spurred me into action, reaching out to Florida-based organizations to see how we could all lend a hand. The responses were heartwarming, offering a glimpse into how community and storytelling can become a beacon of hope during crises.
Feed Hope NowSPCA of BrevardSuncoast Disaster Recovery FundSeason of Sharing Campaign
Join me in this special episode of Missions to Movements, where I illuminate the efforts of remarkable organizations like the Second Harvest Food Bank of Central Florida and the Treasure Coast Food Bank, both tirelessly distributing meals and supplies. Susan from the SPCA of Brevard shares the challenges faced by animal shelters, while the Community Foundation of Sarasota County unveils key initiatives like the Suncoast Disaster Recovery Fund and the Season of Sharing campaign, focused on long-term recovery. Discover how you can contribute to these essential efforts and help rebuild communities ravaged by Hurricane Milton.
Get Involved & Donate here:Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we’re going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and create sustainable impact for your nonprofit.
We’ll start by unraveling lessons from the Civil Rights Movement and Women's Suffrage. These movements thrived by uniting deeply connected communities. Your nonprofit can adopt similar strategies, focusing on smaller groups that resonate with your cause to create a lasting impact.
Storytelling plays a pivotal role in any movement-building strategy, and we'll explore its profound impact by examining the #MeToo movement.
When you're building your monthly giving program, what stories can you share to really connect with your audience?
Connecting with a specific subculture of survivors, #MeToo grew exponentially by sharing personal narratives. Hear how your nonprofit can harness this powerful approach for monthly giving programs, especially when you target subcultures that align with your mission.
As we approach the giving season, there's no better time than now to nurture those relationships.
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)
Resources & Links
Missed the Monthly Giving Summit? Get access to all of the keynotes and breakout sessions here.
Check out Episode 68 of Missions to Movements with Marcus Collins: How Culture Influences Marketing.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Mallory Erickson’s new book “What The Fundraising” is out TODAY, and I can’t wait to share her wisdom around “alignment fundraising” – specifically why prioritizing alignment over your monetary goals is transformative.
Mallory has done extensive research into the psychological and physiological responses of fundraisers, and you’re going to walk away with so many actionable steps for a holistic strategy that benefits both you and your supporters.
We discuss the crucial role of internal alignment and self-compassion in forming and maintaining successful partnerships, plus the magic and science of serendipity.
Discomfort is a big theme in our conversation. And it can stem from so many places - toxic environments, unfamiliar situations – even the tension between short-term relief and long-term alignment.
But what if discomfort could serve as a catalyst for your personal and professional growth? This episode will leave you with practical strategies for managing the uncertainty.
Be sure to pick up Mallory’s new book, What The Fundraising, and grab a copy for a friend, too!
Resources & Links
Connect with Mallory on her website and buy her new book, What The Fundraising. Follow her on LinkedIn or on Instagram at _malloryerickson. Mallory also hosts a podcast, What the Fundraising.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Why do some fundraising appeals succeed while others fall flat?
It all comes down to the power of language.
Dr. Emilie Socash, the visionary founder and CEO of the Nonprofit Help Center, is here to share groundbreaking findings from her research, including why donors are MORE generous when messaging emphasizes preventing negative outcomes.
We break down the psychological contrasts between promotion-focused and prevention-focused approaches, drawing from an eye-opening experiment involving 225 high-income adults.
Prevention-focused individuals are 53% more likely to increase their donations when they receive messages tailored to their motivational orientation!
Later, we go through Emilie’s incredibly actionable “Mad Libs” exercise to A/B test, analyze, and refine your appeals.
This episode is FILLED with impactful advice. Get ready to furiously take notes and have your pen and paper ready.
Resources & Links
Connect with Emilie on LinkedIn and learn more about the Nonprofit Help Center on their website, where they host hundreds of micro-learning courses.
Check out the free resource Emilie talked about in today’s episode: How To Say It And Speak Their Language (with promotion and prevention language examples!)
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate?
I’m excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live Like Lou Foundation, and host Christina Edwards from Splendid Consulting.
Wendy takes us on an inspiring journey through her transformative work supporting ALS-affected families, funding innovative ALS research, and keeping Lou Gehrig’s legacy alive. You’ll hear about the viral success of the Ice Bucket Challenge and what it means for ongoing advocacy and funding efforts.
We also uncover the secrets behind tripling email frequency to achieve a 64% open rate, all through the lens of nonprofit storytelling. Plus, personalized thank-you notes, candid videos on TikTok, anniversary emails, and data platforms like Bloomerang helped revolutionize their approach.
Every connection and story shared can make a difference!
P.S. Sign up for FREE instant access to Christina’s masterclass, Email Goldmine: Monetize Your Email List.
Resources & Links
Connect with Wendy on LinkedIn and learn more about Live Like Lou on their website and Instagram.
Want to skyrocket your open rates and double your next fundraiser? Sign up for FREE instant access to Christina’s masterclass, Email Goldmine: Monetize Your Email List.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequatiGivebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if the key to turning your mission into a movement lies in the power of video?
Shannon Fitzgerald from The Hooligans Agency is here to reveal how creative video content can revolutionize advocacy and nonprofit work.
And you DON’T need a massive budget to make a significant impact.
You’ll hear the incredible story behind two “fake” horror movie trailers designed with a scrappy budget in less than a week (!) for Gas Leaks Action, that educated audiences about the dangers of natural gas.
These ads received a TON of earned media attention, even landing in movie theaters during Halloween season.
Shannon has one heck of a resume, going from Hollywood to spearheading 80+ campaigns for democratic and climate initiatives.
You’re no doubt going to learn so many practical tips for aligning your creative projects with your core values, and why the “MAYA Principle” is so special (it will help your content resonate more deeply!)
This episode is for you if you’re ready to elevate your social impact mission with video.
P.S. Join me for my Book Launch Tour at the Kendra Scott store in Sarasota, FL on September 18th! RSVP here.
Resources & Links
Learn more about Shannon’s work on her agency website and connect with her at [email protected], or on LinkedIn.
Check out the video examples discussed in this episode: Silent But Deadly for Gas Leaks Action and Assume That I Can for CoreDown.
Join The Sustainers, myGivebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
The Monthly Giving Summit is here! In less than 24 hours, over 1,500 nonprofits from all over the world are coming to the first online virtual event completely dedicated to monthly giving.
So what can you expect? Day 1 is focused on keynotes and panels, sharing stories about growth, retention, and fostering values-aligned partnerships. You’ll hear from the Head of LinkedIn for Nonprofits, Ariana Younai, and Marcus Collins, who wrote one of my favorite books.
Day 2 will feel like a mastermind. It’s time to come together and network, share your learnings and experiences, AND we’ll have two breakout sessions where you can get hot seat style coaching. Come prepared with your most burning questions!
Whether you are in the pre-launch phase of your monthly giving strategy, or you have over 100,000 monthly donors, this event is for you.
Join me on Sept 5-6 from 1-4 pm ET to learn how to build, grow and sustain subscriptions for good. RSVP for FREE here.
P.S. I am hitting the road this week! Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
P.P.S. Would an in-person monthly giving event in 2025 pique your interest? Send me a DM at @positivequation on Instagram. I’d love to hear from you.
Resources & Links
Special thanks to the Monthly Giving Summit’s growth partners: Neon One, iDonate,Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Get ready to unlock the secrets of nonprofit email marketing with Katelyn Baughan, a seasoned email expert who has worked with National Geographic and the Trevor Project.
Katelyn and I are diving into the nuances of nurturing new email leads with a well-crafted welcome series, (which is underutilized and CRUCIAL during the early stages of supporter engagement!)
We break down an optimal sequence of sending 4 emails over 12 days, including thank you notes, mission connections, storytelling, and a final call-to-action.
We also touch on the importance of key performance indicators (KPIs) and choosing the right email platforms and CRMs for your organization. Katelyn has so much wisdom to share on avoiding new subscriber overwhelm.
Plus, Katelyn is offering a bonus coaching call in my upcoming Grow Your List Ads Challenge, designed to help you attract new supporters. And if you join us, you’ll get her fully customizable email series welcome template!
P.S. My Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Sign up for my Grow Your List Ads Challenge to generate 100 subscribers in 7 days with Facebook ads. Get 4 live Zoom calls, plus a bonus group coaching call with email expert Katelyn BGivebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What can we learn from the merger of two impactful nonprofits, and how can it reshape our approach to mission-driven work?
Join me as we welcome back Blythe Hill, the visionary founder of Dressember, who shares the inspiring journey of her organization’s partnership with the International Justice Mission (IJM). With limited resources and a challenging post-COVID fundraising environment, this strategic move opened up new opportunities AND expanded the reach of Dressember's mission to combat human trafficking.
You’ll hear about the emotional and practical challenges Blythe faced, how they announced the acquisition to their 200,000 contacts, AND the nitty gritty of the legal side.
This episode offers a transparent look at how to execute a successful strategic transition that ensures continued impact and support for nonprofit teams.
P.S. My Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Learn more about Dressember on their website and follow them on Instagram. Connect with Blythe at [email protected] or on InstagramGivebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
This week, there's another podcast I want to share with you: What the Fundraising.
Mallory Erickson is talking to Caitlin Wion, a data manager at Alzheimer's San Diego. And Caitlin is revealing ALL of her automation secrets to enhance donor engagement and make recurring giving work – with limited capacity and time.
Hear how a simple donation tracker in an email campaign led to an unexpected surge in donor sign-ups, the power of customization and segmentation, and the origins and evolution of Alzheimer's San Diego's recurring giving program.
Caitlin doesn’t hold ANYTHING back in sharing their best creative strategies for fostering a donor community (like heartfelt acknowledgment letters and special thank-you notes!), while their Visionary program celebrates major contributors annually.
This juicy episode underscores the broader impact of monthly giving on fundraising strategies, and should get your wheels turning while you plan this year’s Giving Tuesday and year-end campaigns.
P.S. I thought this was a perfect episode to share with you as my Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Learn more about Alzheimer’s San Diego on their website and connect with Caitlin onGivebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Could leveraging Facebook Messenger transform your nonprofit's fundraising strategy? In this episode, we sit down with Becca Lockhart and Ty Hyacinth from the Michael J. Fox Foundation to uncover the digital strategies that have catapulted their annual giving. Discover how their innovative use of Facebook Messenger campaigns, combined with integrated donor engagement tactics, has revolutionized their approach to funding Parkinson's research, leading to remarkable growth in revenue and donor interaction.
The Michael J. Fox Foundation's shift to Facebook fundraising, in partnership with Good United, offers a masterclass in authentic community-building. Join us as Becca and Ty reveal the power of personalized interactions and the critical role of staff members stepping into the spotlight with a conversational tone. Hear how ongoing engagement and expressing gratitude have been pivotal in fostering trust, belonging, and sustained support through various campaigns and challenges.
We celebrate the foundation's impressive achievements in 2023, particularly through their "Year in Review" report. Listen to how they've leveraged Facebook Messenger for transparency and impactful communication, creating an engaged community where members share personal stories and support each other. As we look forward to April's Parkinson's Awareness Month, Becca and Ty share their excitement for upcoming community efforts and advocacy. Don’t miss this episode packed with valuable insights and heartfelt stories from the front lines of nonprofit fundraising.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Books can spark a movement.
And while I am in the midst of writing my first book (coming out in September!), I immediately knew we had to do a podcast episode about this entire process. Allison Trowbridge is the founder and CEO of Copper Books, who are revolutionizing the hybrid publishing model while focusing on mission-driven authors.
Get ready to be guided through the complexities of the publishing industry, from the financial risks traditional publishers take, to the entrepreneurial spirit required for successful self-publishing.
Plus, Allison explains her pivot to hybrid publishing for balancing professional support and author control, making it ideal for niche books with meaningful audiences (I’ll reveal why I chose this path over other options).
If you’re one of the 81% of people in the world who want to write a book and share your story, this episode offers a comprehensive overview of the financial aspects, marketing strategies, and the evolving landscape of book publishing.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Learn more about Copper Books on their website or on Instagram. You can also connect with Alli on LinkedIn and Instagram. DM her to learn more about their Author Camp.
Check out Squibler, a superGivebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!
Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for InboxArmy.
Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining subscribers.
You’ll discover how to assess engagement with click-through and conversion metrics, and learn from a fascinating case study with 1-800-CONTACTS that illustrates the hidden value of “non-openers.” And as much as he hates them, pop-ups on entry or exit DO still work.
Scott also reveals the best email campaign he ever sent that generated $200,000 in ONE day.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Connect with Scott on LinkedIn and check out his work on the InboxArmy website and new podcast!
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Today’s case study explores how an International Women’s Day fundraising campaign empowered local communities and drove meaningful impact across 140 stores.
I’m thrilled to have Amanda Young, the Marketing and Philanthropic Manager at Kendra Scott, here to spill her secrets behind successful nonprofit partnerships. We cover everything from setting up pop-up shops, creating custom gifts, and leveraging local contacts.
You’ll also hear about Kendra’s incredible origin story revolutionizing the jewelry industry with a scrappy $500 investment, to later striking a deal with Nordstrom and opening her first retail store.
This episode is a testament to the transformative power of perseverance and combining business success with a commitment to giving back. Amanda’s wisdom will offer a clear roadmap for nonprofits eager to maximize their fundraising efforts this year.
Kendra Scott's philanthropy has resulted in over $50 million dollars in donations since 2011!
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Resources & Links
Interested in partnering with Kendra Scott? Click here to learn more. You can also connect with Amanda on LinkedIn.Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Leveraging influential content creators, celebrities, and internet personalities, AND your board members can SIGNIFICANTLY boost awareness and fundraising for your organization.
So how did the American Lung Association do it back in 2021? You’re about to find out.
Nick Lynch, co-founder and CEO of Collidescope, and Maxine Tatlonghari, Development Director for the American Lung Association, are here to reveal the secrets behind their Champions Unite event, which evolved from a traditional gala into an online talent show.
In today’s case study, we’ll get into the nuts and bolts of creating successful virtual events and the critical role of data measurement in tracking influencer impact, even if you’re starting with an “ugly” spreadsheet!
Maxine and Nick share the importance of unique tracking links and aligning content around influencers' busy schedules.
They also discuss how their collaborative efforts helped educate and involve the board in this new digital approach, and how they selected influencers who were already mission-aligned, leading to a more cost-effective and impactful event.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Resources & Links
Connect with Maxine on LinkedIn and follow @californialung on Instagram.
Connect with Nick on LinkedIn or via email at [email protected].
Learn more about Collidescope on their website.
Check out Nick’s new book, Impact Redefined: Transforming Partnerships, Social Moments, and Personal Connections to DriveGivebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
Let's Connect! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if you could turn every event you host into an unforgettable experience that leaves attendees feeling inspired and connected?
I’m hanging out with Joey Goon today, President of Utopia Experience, and we’re uncovering ALL the secrets to creating impact and genuine connections at events.
Joey takes us behind the scenes of a high-profile mastermind event in San Diego with celebrities and influencers, and how an event structure and schedule led to a successful impromptu $100,000 fundraising effort for a terminally ill girl.
Joey and I discuss why having a top-notch production team matters, and how integrating psychological safety and neuroscience principles into event planning can create transformative experiences.
Looking to elevate your virtual and hybrid events? We also explore effective strategies for using Zoom breakout rooms and how Joey approaches attendee matchmaking.
There are so many valuable tips in this episode for transforming your events into powerful, impactful experiences!
And, don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Resources & Links
Learn more about Utopia Experience on their website and connect with Joey on LinkedIn. You can also tune in to his podcast, Impact Roadmap on Apple and Spotify.
Check out the Unforgettable Events ebook for FREE and learn Joey’s powerful frameworks for creating memorable events.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it onGivebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus.
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...
How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
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