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I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate?
I’m excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live Like Lou Foundation, and host Christina Edwards from Splendid Consulting.
Wendy takes us on an inspiring journey through her transformative work supporting ALS-affected families, funding innovative ALS research, and keeping Lou Gehrig’s legacy alive. You’ll hear about the viral success of the Ice Bucket Challenge and what it means for ongoing advocacy and funding efforts.
We also uncover the secrets behind tripling email frequency to achieve a 64% open rate, all through the lens of nonprofit storytelling. Plus, personalized thank-you notes, candid videos on TikTok, anniversary emails, and data platforms like Bloomerang helped revolutionize their approach.
Every connection and story shared can make a difference!
P.S. Sign up for FREE instant access to Christina’s masterclass, Email Goldmine: Monetize Your Email List.
Resources & Links
Connect with Wendy on LinkedIn and learn more about Live Like Lou on their website and Instagram.
Want to skyrocket your open rates and double your next fundraiser? Sign up for FREE instant access to Christina’s masterclass, Email Goldmine: Monetize Your Email List.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if the key to turning your mission into a movement lies in the power of video?
Shannon Fitzgerald from The Hooligans Agency is here to reveal how creative video content can revolutionize advocacy and nonprofit work.
And you DON’T need a massive budget to make a significant impact.
You’ll hear the incredible story behind two “fake” horror movie trailers designed with a scrappy budget in less than a week (!) for Gas Leaks Action, that educated audiences about the dangers of natural gas.
These ads received a TON of earned media attention, even landing in movie theaters during Halloween season.
Shannon has one heck of a resume, going from Hollywood to spearheading 80+ campaigns for democratic and climate initiatives.
You’re no doubt going to learn so many practical tips for aligning your creative projects with your core values, and why the “MAYA Principle” is so special (it will help your content resonate more deeply!)
This episode is for you if you’re ready to elevate your social impact mission with video.
P.S. Join me for my Book Launch Tour at the Kendra Scott store in Sarasota, FL on September 18th! RSVP here.
Resources & Links
Learn more about Shannon’s work on her agency website and connect with her at [email protected], or on LinkedIn.
Check out the video examples discussed in this episode: Silent But Deadly for Gas Leaks Action and Assume That I Can for CoreDown.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
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I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
The Monthly Giving Summit is here! In less than 24 hours, over 1,500 nonprofits from all over the world are coming to the first online virtual event completely dedicated to monthly giving.
So what can you expect? Day 1 is focused on keynotes and panels, sharing stories about growth, retention, and fostering values-aligned partnerships. You’ll hear from the Head of LinkedIn for Nonprofits, Ariana Younai, and Marcus Collins, who wrote one of my favorite books.
Day 2 will feel like a mastermind. It’s time to come together and network, share your learnings and experiences, AND we’ll have two breakout sessions where you can get hot seat style coaching. Come prepared with your most burning questions!
Whether you are in the pre-launch phase of your monthly giving strategy, or you have over 100,000 monthly donors, this event is for you.
Join me on Sept 5-6 from 1-4 pm ET to learn how to build, grow and sustain subscriptions for good. RSVP for FREE here.
P.S. I am hitting the road this week! Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
P.P.S. Would an in-person monthly giving event in 2025 pique your interest? Send me a DM at @positivequation on Instagram. I’d love to hear from you.
Resources & Links
Special thanks to the Monthly Giving Summit’s growth partners: Neon One, iDonate, Givebutter, and DonorPerfect.
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Get ready to unlock the secrets of nonprofit email marketing with Katelyn Baughan, a seasoned email expert who has worked with National Geographic and the Trevor Project.
Katelyn and I are diving into the nuances of nurturing new email leads with a well-crafted welcome series, (which is underutilized and CRUCIAL during the early stages of supporter engagement!)
We break down an optimal sequence of sending 4 emails over 12 days, including thank you notes, mission connections, storytelling, and a final call-to-action.
We also touch on the importance of key performance indicators (KPIs) and choosing the right email platforms and CRMs for your organization. Katelyn has so much wisdom to share on avoiding new subscriber overwhelm.
Plus, Katelyn is offering a bonus coaching call in my upcoming Grow Your List Ads Challenge, designed to help you attract new supporters. And if you join us, you’ll get her fully customizable email series welcome template!
P.S. My Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Sign up for my Grow Your List Ads Challenge to generate 100 subscribers in 7 days with Facebook ads. Get 4 live Zoom calls, plus a bonus group coaching call with email expert Katelyn Baughan.
Connect with Katelyn on LinkedIn and sign up for her newsletter, where she shares weekly tips about nonprofit email trends.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What can we learn from the merger of two impactful nonprofits, and how can it reshape our approach to mission-driven work?
Join me as we welcome back Blythe Hill, the visionary founder of Dressember, who shares the inspiring journey of her organization’s partnership with the International Justice Mission (IJM). With limited resources and a challenging post-COVID fundraising environment, this strategic move opened up new opportunities AND expanded the reach of Dressember's mission to combat human trafficking.
You’ll hear about the emotional and practical challenges Blythe faced, how they announced the acquisition to their 200,000 contacts, AND the nitty gritty of the legal side.
This episode offers a transparent look at how to execute a successful strategic transition that ensures continued impact and support for nonprofit teams.
P.S. My Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Learn more about Dressember on their website and follow them on Instagram. Connect with Blythe at [email protected] or on Instagram.
Tune in to Episode 3 for my first conversation with Blythe, The Power of Video.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
This week, there's another podcast I want to share with you: What the Fundraising.
Mallory Erickson is talking to Caitlin Wion, a data manager at Alzheimer's San Diego. And Caitlin is revealing ALL of her automation secrets to enhance donor engagement and make recurring giving work – with limited capacity and time.
Hear how a simple donation tracker in an email campaign led to an unexpected surge in donor sign-ups, the power of customization and segmentation, and the origins and evolution of Alzheimer's San Diego's recurring giving program.
Caitlin doesn’t hold ANYTHING back in sharing their best creative strategies for fostering a donor community (like heartfelt acknowledgment letters and special thank-you notes!), while their Visionary program celebrates major contributors annually.
This juicy episode underscores the broader impact of monthly giving on fundraising strategies, and should get your wheels turning while you plan this year’s Giving Tuesday and year-end campaigns.
P.S. I thought this was a perfect episode to share with you as my Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Learn more about Alzheimer’s San Diego on their website and connect with Caitlin on LinkedIn.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Could leveraging Facebook Messenger transform your nonprofit's fundraising strategy? In this episode, we sit down with Becca Lockhart and Ty Hyacinth from the Michael J. Fox Foundation to uncover the digital strategies that have catapulted their annual giving. Discover how their innovative use of Facebook Messenger campaigns, combined with integrated donor engagement tactics, has revolutionized their approach to funding Parkinson's research, leading to remarkable growth in revenue and donor interaction.
The Michael J. Fox Foundation's shift to Facebook fundraising, in partnership with Good United, offers a masterclass in authentic community-building. Join us as Becca and Ty reveal the power of personalized interactions and the critical role of staff members stepping into the spotlight with a conversational tone. Hear how ongoing engagement and expressing gratitude have been pivotal in fostering trust, belonging, and sustained support through various campaigns and challenges.
We celebrate the foundation's impressive achievements in 2023, particularly through their "Year in Review" report. Listen to how they've leveraged Facebook Messenger for transparency and impactful communication, creating an engaged community where members share personal stories and support each other. As we look forward to April's Parkinson's Awareness Month, Becca and Ty share their excitement for upcoming community efforts and advocacy. Don’t miss this episode packed with valuable insights and heartfelt stories from the front lines of nonprofit fundraising.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Books can spark a movement.
And while I am in the midst of writing my first book (coming out in September!), I immediately knew we had to do a podcast episode about this entire process. Allison Trowbridge is the founder and CEO of Copper Books, who are revolutionizing the hybrid publishing model while focusing on mission-driven authors.
Get ready to be guided through the complexities of the publishing industry, from the financial risks traditional publishers take, to the entrepreneurial spirit required for successful self-publishing.
Plus, Allison explains her pivot to hybrid publishing for balancing professional support and author control, making it ideal for niche books with meaningful audiences (I’ll reveal why I chose this path over other options).
If you’re one of the 81% of people in the world who want to write a book and share your story, this episode offers a comprehensive overview of the financial aspects, marketing strategies, and the evolving landscape of book publishing.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Learn more about Copper Books on their website or on Instagram. You can also connect with Alli on LinkedIn and Instagram. DM her to learn more about their Author Camp.
Check out Squibler, a supercharged AI story writing software.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!
Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for InboxArmy.
Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining subscribers.
You’ll discover how to assess engagement with click-through and conversion metrics, and learn from a fascinating case study with 1-800-CONTACTS that illustrates the hidden value of “non-openers.” And as much as he hates them, pop-ups on entry or exit DO still work.
Scott also reveals the best email campaign he ever sent that generated $200,000 in ONE day.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Connect with Scott on LinkedIn and check out his work on the InboxArmy website and new podcast!
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Today’s case study explores how an International Women’s Day fundraising campaign empowered local communities and drove meaningful impact across 140 stores.
I’m thrilled to have Amanda Young, the Marketing and Philanthropic Manager at Kendra Scott, here to spill her secrets behind successful nonprofit partnerships. We cover everything from setting up pop-up shops, creating custom gifts, and leveraging local contacts.
You’ll also hear about Kendra’s incredible origin story revolutionizing the jewelry industry with a scrappy $500 investment, to later striking a deal with Nordstrom and opening her first retail store.
This episode is a testament to the transformative power of perseverance and combining business success with a commitment to giving back. Amanda’s wisdom will offer a clear roadmap for nonprofits eager to maximize their fundraising efforts this year.
Kendra Scott's philanthropy has resulted in over $50 million dollars in donations since 2011!
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Resources & Links
Interested in partnering with Kendra Scott? Click here to learn more. You can also connect with Amanda on LinkedIn.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Leveraging influential content creators, celebrities, and internet personalities, AND your board members can SIGNIFICANTLY boost awareness and fundraising for your organization.
So how did the American Lung Association do it back in 2021? You’re about to find out.
Nick Lynch, co-founder and CEO of Collidescope, and Maxine Tatlonghari, Development Director for the American Lung Association, are here to reveal the secrets behind their Champions Unite event, which evolved from a traditional gala into an online talent show.
In today’s case study, we’ll get into the nuts and bolts of creating successful virtual events and the critical role of data measurement in tracking influencer impact, even if you’re starting with an “ugly” spreadsheet!
Maxine and Nick share the importance of unique tracking links and aligning content around influencers' busy schedules.
They also discuss how their collaborative efforts helped educate and involve the board in this new digital approach, and how they selected influencers who were already mission-aligned, leading to a more cost-effective and impactful event.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Resources & Links
Connect with Maxine on LinkedIn and follow @californialung on Instagram.
Connect with Nick on LinkedIn or via email at [email protected].
Learn more about Collidescope on their website.
Check out Nick’s new book, Impact Redefined: Transforming Partnerships, Social Moments, and Personal Connections to Drive Change.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What if you could turn every event you host into an unforgettable experience that leaves attendees feeling inspired and connected?
I’m hanging out with Joey Goon today, President of Utopia Experience, and we’re uncovering ALL the secrets to creating impact and genuine connections at events.
Joey takes us behind the scenes of a high-profile mastermind event in San Diego with celebrities and influencers, and how an event structure and schedule led to a successful impromptu $100,000 fundraising effort for a terminally ill girl.
Joey and I discuss why having a top-notch production team matters, and how integrating psychological safety and neuroscience principles into event planning can create transformative experiences.
Looking to elevate your virtual and hybrid events? We also explore effective strategies for using Zoom breakout rooms and how Joey approaches attendee matchmaking.
There are so many valuable tips in this episode for transforming your events into powerful, impactful experiences!
And, don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Resources & Links
Learn more about Utopia Experience on their website and connect with Joey on LinkedIn. You can also tune in to his podcast, Impact Roadmap on Apple and Spotify.
Check out the Unforgettable Events ebook for FREE and learn Joey’s powerful frameworks for creating memorable events.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Monthly giving is not just about a donation. It is about giving people a way to channel their purpose consistently.
And in today's episode, we’re unveiling the secrets behind making compelling asks – and the most powerful strategies for recurring donation requests, so you can leverage initial contributions for maximum impact.
For example, 29% of first time donors who became recurring donors, did so within the first 90 days of their initial gifts (!)
From speaking opportunities at events, to the effectiveness of storytelling through long-form videos and influencer partnerships, you’ll find out how to engage supporters in meaningful ways.
We discuss critical retention techniques such as monitoring churn rates and using automated email sequences to keep donor engagement high.
This episode is packed with actionable advice to help you build lasting donor loyalty and even cultivate major gifts.
And, don’t forget to register for the Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Resources & Links
Tune in to the rest of this podcast series: Episode 133: Call In Your Believers and Episode 132: Build a Monthly Giving Program.
Check out Vik and Scott Harrison’s video on The Spring.
30 Podcasts to Pitch: https://positiveequation.com/podcastlistLet's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
How do you magnetically attract your monthly donors?
In this episode, I am diving into step three of my Monthly Giving Framework, which is all about calling in your believers. If you missed steps 1 and 2, go back and listen to Episode 131.
We'll discuss the essence of crafting a giving program with inclusive and accessible copy, how to find aligned partners that will spread the word, and the importance of a lead generation strategy that’s “always on.”
Get ready to scribble down some serious strategies to help you generate a sense of belonging, identity, community, and connection, with examples from Miry’s List and Movember.
By embracing the power of storytelling and clear messaging, we can nurture donors into a joyful, grateful community that's here to stay.
And, don’t forget to register for the Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Resources & Links
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
What makes a giving program successful?
Today, I’m giving you a sneak peek into the first two crucial steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!)
Step 1 - Create the Product
Step 2 - Make It Easy
Whether you are just starting OR looking to refresh or audit your current program, this episode is packed with insights and practical tips to get you on the right track.
I’m diving into the key questions you should ask around the why and structure of your program, what it means to create a “herd mentality”, and how to craft an irresistible identity that resonates with your mission and values.
You’ll also learn how to avoid gift abandonment by creating highly convertible, seamless, intuitive landing pages. Even a compelling headline, an uplifting image, and the strategic use of social proof will inspire action on your “Donate Now” button.
If growing your monthly giving is a priority this year, apply NOW for my Monthly Giving Mastermind that starts in July.
Resources & Links
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Stuck on what to name your monthly giving program? Click here for my brainstorm guide: https://positiveequation.com/name or tune in to Episode 107: How to Name a Monthly Giving Program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
How can we make every gift transformational instead of transactional?
Helen Quinn is an inspiring figure in the fundraising landscape, here to unveil how The CLEO Institute's "RISE" monthly giving program is rallying their community to face the urgency of climate action—one dollar at a time.
As a client of my Monthly Giving Mastermind, Helen delves into the strategic branding and inclusive structure of the RISE program, tailored to resonate with every donor, especially local youth who are driven to make a difference.
Plus, you’ll hear how Helen uses Givebutter to streamline donations and cultivate growth!
There are so many GOLDEN growth strategies in this episode, including the workflows behind their Earth Day 5K, a documentary screening, and the intricacies of hosting Jeffersonian dinners to create authentic conversations and community.Resources & Links
Connect with Helen on LinkedIn, Instagram, or email at [email protected] and learn about The CLEO Institute on their website.
Applications are open for Round 5 of my Monthly Giving Mastermind that will start in July! Head to positiveequation.com/mastermind to apply!Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
How can a shift in mindset and a community of supporters revolutionize your nonprofit's funding strategies?
Join me on my back patio for a candid chat about the upcoming Monthly Giving Summit on September 5th and 6th.
Why is this summit important now?
Because scaling recurring giving programs that sustain vibrant communities and provide predictable revenue for organizations can't wait.
Day One is all about igniting your passion with behind-the-scenes insights, while Day Two offers personalized networking opportunities and breakout rooms tailored to your organization’s needs.
Whether you’re a newbie or have hundreds of thousands of monthly donors, you’ll find valuable coaching and advice.
Register for free at monthlygivingsummit.com and join a community focused on creating sustainable, predictable revenue streams.
Let’s build something extraordinary together!Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
You have a monthly giving program… now what? Today’s episode will help you transform everyday community engagement into a powerhouse of support for your cause.
Emily Teixeria, Executive Director of Politisit, is bringing a wealth of experience, from intelligence to grassroots politics, to our discussion on how her Childcare for Voters program is revolutionizing the way parents can participate in civic duties.
Her journey is not just inspiring—it's a blueprint for nonprofits looking to connect deeply with their audience and drive impactful change.
We'll explore the innovative strategies that have enabled Emily to launch a 'recurring first' fundraising approach, augmented by the Givebutter platform.
We also lay out creative methods to grow and retain your support base, from social media to friendship bracelets that keep the conversation—and contributions—flowing.
Resources & Links
Learn more about Politisit on their website and check out their monthly giving program, The Village.
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)
Today’s incredible case study is all about the power of LISTENING, with the guiding force behind Mission Partners, Carrie Fox.
First, we’re going back in time as Carrie reveals the rebranding genesis of the Public Health Communications Collaborative (PHCC) during the pandemic, shifting from a COVID-19 centric initiative to a broad-based community platform.
We’re covering all things public health messaging and tales from the trenches—the challenges they faced, campaigns led, and how they built trust and inspiration, bridging divides and bridging gaps.
We also reflect on a national survey Carrie orchestrated that got over 600 responses from just two questions, spotlighting an urgent need for digital proficiency.
Tune in to discover how Canva Pro and Hemingway App can help you craft messages that resonate with diverse audiences, and how strategically using LinkedIn’s boosted messaging can amplify your reach.
You’re going to have SO many takeaways as we shed light on the essence of simplicity and the courage to embrace new challenges.
Resources & Links
Learn more about Mission Partners on their website and tune in to the Mission Forward podcast.
Connect with Carrie on LinkedIn or email her at [email protected]. You can also learn more about her book, More Than Words: Communication Practices of Courageous Leaders.
Check out the tools we recommended in today’s episode: Hemingway App and Canva Pro.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! -
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The research is jarring. We spend upwards of five to seven hours a day on social media. But when women leave Instagram and TikTok, they generally feel worse about themselves.
Imagine a world where scrolling online leaves you invigorated, rather than caught in a comparison trap. Andi Kay's foundation is on a mission to craft just that.
Bloom Foundation is a nonprofit dedicated to helping girls build emotional resilience in a supportive community container. You scroll, but you leave feeling better.
In this episode, Andi and I unravel the complexities of social media and mental health. Plus, Andi shares how she’s structured an empowering, community-first approach on Circle, leveraging curated journal prompts, ambassadors, and journal clubs in a safe space.
Tune in for an exploration of what it means to nurture connections and equip young women with leadership and healing tools. We're inviting you to witness the transformative power of a supportive sisterhood!
Resources & Links
Learn more about Bloom Foundation on their website and on Instagram, check out their monthly giving program, and tune in to Andi’s podcast, How To Bloom.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect!
Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! - もっと表示する
