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In this episode of the Modern Direct Seller Podcast, we’re getting real about generating new leads without relying on social media! I’m walking you through seven tried-and-true strategies that bring in fresh faces, even if the algorithms aren’t on your side. From leveraging referrals and in-person networking to collaborating with complementary brands and creating engaging content—this episode is packed with practical tips to grow your business beyond the scroll. Tune in and start building your lead gen plan that doesn’t depend on social media. Plus, get a sneak peek into our upcoming workshop for even more ways to build your brand!
Save your seat for the Build Your Brand Beyond Social Media Workshop on November 13th to get early access to Oh My Hi or add yourself to the waitlist!
Time-Based Notes:
0:35 Social Media Can be Frustrating
4:33 Join Our Free Workshop on November 13th
5:12 #1 Referrals and Word of Mouth
10:36 #2 Local Networking Events
12:16 #3 Collaborations
15:30 #4 Content Marketing
17:48 #5 Sample Requests & Opt-ins
20:17 #6 Hosting a Scroll Party
23:42 #7 Direct Outreach
26:36 Leverage Systems and Automation
28:35 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode209/
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In this episode, Jeremy Launder is back on the Modern Direct Seller Podcast to share some exciting updates about Oh My Hi, our website builder tailored for direct sellers! We’ll talk about the new email marketing integration that allows you to manage your contacts and campaigns all in one place—making it super convenient to connect with your audience. Jeremy highlights how easy it is to create a stunning website using the templates and prebuilt sections, even if you’re not tech-savvy. If you’ve been thinking about launching your own website, this episode is for you!
Save your seat for the Build Your Brand Beyond Social Media Workshop on November 13th to get early access to Oh My Hi or add yourself to the waitlist!
Time-Based Notes:
0:31 Jeremy is Back!
1:18 What Jeremy Has Been Working On
4:14 Why You NEED a Website
6:06 Jeremy's Relationship with Social Media
6:50 How Easy is Oh My Hi?
11:27 Let's Talk About Training & Support
13:53 The Future of Oh My Hi
15:25 What to Expect Before 2025
17:09 Rapid Fire Questions
23:56 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode208/
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In this episode of the Modern Direct Seller Podcast, we’re chatting with Jordan Schram, founder of Purple Sky Branding, about building a personal brand that goes way beyond just logos and colors. Jordan shares her journey from corporate life to entrepreneurship and explains why developing a personal brand is essential for direct sellers looking to stand out. We also dive into how being authentically you can build trust, foster connections, and set you up for long-term success. If you’re ready to take your brand to the next level, this episode is packed with inspiration and actionable tips!
Get Jordan's FREE Brand Vision Template, check out her website, and follow Purple Sky Branding over on Instagram and Facebook!
Time-Based Notes:
0:27 Meet Jordan Schram
2:07 The Meaning Behind Purple Sky Branding
3:03 Why a Personal Brand Matters
4:51 What Branding Actually Means
6:14 Brand Architecture
9:37 The Power of a Personal Brand Through Transitions
14:03 Where to Start
17:47 Jordan's Favorite Tool
18:50 Where to Find Jordan
19:29 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode207/
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In this episode of the Modern Direct Seller Podcast, we’re diving into the past to discover why having a website was my secret weapon in growing a successful direct sales business quickly! We’ll chat about how I transitioned from traditional party hosting to harnessing the power of digital marketing to attract leads and keep my customers engaged. Plus, I’ll share the scoop on launching our first course, "Launch Your Website in a Weekend," and how it evolved into creating Oh My Hi. Tune in for some real talk about how a website can elevate your business and help you connect with customers—without sacrificing your downtime!
Does a creating a website sound scary? Don't worry, Oh My Hi makes it simple—join the waitlist to be the first to know when it launches!
Time-Based Notes:
0:50 Welcome
1:36 How I Built My Direct Sales Business
4:45 Why I Created a Website
6:50 Our First Course
9:27 We Pivoted: The Evolution of Oh My Hi
12:55 Why a Website is Your Secret Weapon
17:17 The Power of Email
18:23 A Website Doesn't Have to be Overwhelming
21:42 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode206/
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In this episode of the Modern Direct Seller Podcast, we're diving into holiday sales strategies that will help you boost your business and increase your earnings this season! We’re sharing 10 actionable ideas to get your creative juices flowing and plan out your next 90 days, including how to build excitement with a customer priority list, fun ways to run a turkey trot (no jogging required!), and simple gift bundle ideas that make shopping a breeze for your customers. With holiday shopping starting earlier than ever, now’s the time to put these strategies in place so you can maximize your success.
Time-Based Notes:
0:37 We're Sharing 10 Holiday Sales Strategies Today!
2:08 #1 Customer Priority List
3:44 #2 Turkey Trot (Don't worry, nobody's trotting!)
6:05 #3 Gift Bundles
7:25 #4 12 Days of ________
8:53 #5 Wish-mas Magic
10:17 #6 Holiday Gift Guide
11:40 #7 Buy One, Give One
12:57 #8 Wrap it Up
14:34 #9 Personal Shopping
16:03 #10 Buy Now, Save Later
18:10 Early, Often & Personal
20:06 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode205/
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On this episode of the Modern Direct Seller Podcast, we’re kicking off the 4th quarter—one of the best times of the year for direct sellers! We’re diving into the data to see what holiday shoppers are up to and how you can use that insight to boost your sales. Whether you’re planning festive in-person events, crafting fun gift guides, or tapping into your company’s holiday promotions, now is the time to make it happen. Let's set clear Q4 goals to finish the year on a high note and carry that momentum into 2025!
Ready to get ahead? Grab your Holiday Plan at moderndirectseller.com/holiday and your 90-Day Plan at moderndirectseller.com/90 to start crushing those year-end goals!
Time-Based Notes:
0:31 It's Q4!
1:21 You Need to Have a Plan
3:17 Some Goals to Consider
4:28 What the Data Teaches Us
9:21 Create an Experience for Your Customers
10:34 Invite Your Customers to Give Back
11:29 Create Gift Guides and Personal Shopping Experiences
12:52 Now is the Time to Build Your Team
14:39 Have a Holiday Promotion Plan
18:21 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode204/
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In this episode, we dive deep into the power of relatability with special guest Rachel DeAlto, an expert in connection and communication. We explore how being relatable goes beyond just being likable—it's about making genuine connections where others see themselves in you. Rachel shares her journey from lawyer to TV personality to keynote speaker, and offers practical tips on how to build authentic relationships, especially in direct sales. Whether you're a natural at connecting or need some guidance, you'll learn how to take baby steps toward showing up as your true self and fostering trust with your audience.
Learn more about Rachel and her refreshing relatability at racheldealto.com or connect with her on TikTok or Instagram.
Time-Based Notes:
0:28 Meet Rachel DeAlto
3:44 What Relatability Really Means
5:48 The First Baby Step - Connect
9:50 How to Overcome Fear
11:03 Move into Selling - Communicate
13:23 Inspire - What is Your Intention?
18:28 Where to Find Rachel
19:22 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode203/
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In this episode of the Modern Direct Seller Podcast, we're diving deep into the world of emerging trends with Jodi Crater, the Senior Vice President of Sales and Field Development at Lemongrass Spa. Jodi brings her expertise to the table as we discuss the latest movements shaping the direct sales industry, from artificial intelligence to the evolving preferences of consumers. She shares her insights on how these trends impact the way we do business and offers actionable advice for staying ahead of the curve. Tune in and discover the trends you need to embrace to keep your sales game strong!
Keep up with Jodi on LinkedIn and take a peek at what's going on over at Lemongrass Spa on their website or over on their Facebook Page.
Time-Based Notes:
0:50 Meet Jodi Crater
5:10 Why Trends Should be Embraced
8:37 AI is Not Going Away
10:14 Automations & Personalization
12:28 Value-Focused Marketing
13:48 Look Beyond the Direct Sales Bubble to Grow
16:15 You Need to Manage Your Expectations
25:00 Unpacking Lemongrass LIVE
30:51 Jodi's Favorite Office Supply + How to Connect
32:39 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode202
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In this episode, we’re chatting with three amazing leaders from Academy VIP—Sheri Friederichs, Laura Vandiford, and Lauren Gregory—who are absolutely crushing it in 2024. Sheri, a diamond leader with Tastefully Simple, shares how she balances life on the farm with her successful business. Laura talks about growing her jBloom & PermaLinx business while also working part-time as a pharmacist. And Lauren, a special education teacher by day, walks us through her journey with Color Street and how she’s leveraged Facebook parties to grow her biz. Together, we unpack their go-to strategies for 2024, including a mix of in-person and virtual events, and the innovative tools helping them stay ahead of the game.
You can find Lauren on her website, Laura on Facebook or Instagram, and you can find Sheri on Facebook or call/text her at 701 403 7164.
The Modern Direct Seller Challenge kicks off next week (Sept 16th)-- have you saved your seat? 5 Days of FREE actionable training + PRIZES! Click here to sign up.
Time-Based Notes:
0:51 Meet Sheri, Lauren & Laura
1:42 Sheri's Story
2:33 Laura's Story
3:30 Lauren's Story
4:52 What's Working Right Now
7:57 Laura's Current Wins & Goals
9:20 Sheri's Current Wins & Goals
10:35 Lauren's Current Wins & Goals
11:28 Favorite Parts of the Modern Direct Seller Academy
15:31 Tips to Keep Going
20:00 Fave Office Supplies & How to Connect
24:13 Sign Up for the FREE 5-Day Challenge
34:55 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode201/
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E200: What I've Learned After 200 Episodes and 100,000+ Downloads
Welcome to a milestone episode of the Modern Direct Seller Podcast! We’ve hit 200 episodes and over 100,000 downloads—mind blown! In this special episode, we’re taking a look back at where it all began in my dusty garage, and I’m sharing 10 invaluable lessons learned along the way. From the importance of turning the microphone on (literally and figuratively) to embracing change, asking for what you want, and trusting the process even when you don’t see immediate results, this episode is packed with insights that go beyond podcasting. Cheers to the next 200!
Time-Based Notes:
0:29 Celebrating 200 Episode and 100,000+ Downloads
2:39 Lesson #1: Turn the Microphone On
4:33 Lesson #2: Just Ask
6:23 Lesson #3: Know That They Are Listening
8:17 Lesson #4: It's Fun to Evolve & Change
10:41 Lesson #5: It's OK to Repeat Yourself
13:00 Lesson #6: Being Prepared is Gold
14:55 Lesson #7: It's OK to Ask for Help
17:29 Lesson #8: Share What You Know
18:46 Lesson #9: Repurpose the content
20:39 Lesson #10: Celebrate Those Wins
23:32 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode200/
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In this episode, we’re getting real about why email marketing is a must for your direct sales business. We're breaking down how your email list can help you build genuine relationships, make steady sales, and keep your content in front of your audience—without worrying about social media algorithms getting in the way. We’ll also share some simple, actionable tips for growing your email list, crafting compelling messages, and staying top-of-mind with your customers. If you’re ready to level up your marketing game, this episode is definitely for you!
Get more training on email marketing during our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!
Add your name to the Oh My, Hi! Waitlist or text WEBSITE to (619) 760-2300 to stay in the loop about the new features dropping in November.
Time-Based Notes:
0:24 Introduction
1:34 How We Use Email Now
3:03 How We Started with Email Marketing
6:04 Why Email is More Impactful than Social Media
7:53 Don't Rely Soley on Company Emails
9:48 Getting Started with Email Marketing
13:00 Welcome Sequences & Email Frequency
16:22 Freebies & Opt-Ins
19:29 Platform Recommendations
22:20 Final Thoughts
23:30 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode199/
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In this episode, we dive into the world of social selling and how it differs from traditional sales by focusing on intentional, one-on-one conversations. We'll break down the importance of building a highly engaged audience, creating consistent and targeted content, and nurturing relationships beyond the initial sale. You'll learn how to identify your ideal customer, foster meaningful interactions, and leverage the power of social media to expand your reach while maintaining a personal touch in your business. This episode is perfect for direct sellers looking to enhance their social selling strategy!
Get more training on social selling AND a copy of our Social Selling Checklist inside the Workbook provided when you sign up for our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!
Time-Based Notes:
0:31 Introduction
1:23 What is Social Selling?
3:53 Building an Audience on Social Media
9:08 Social Selling Takes Time
12:13 The "Baby Step"
13:14 Own That Relationship
15:14 The Power of Social Media
17:32 Topic Recap
19:58 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode198/
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In this episode of the Modern Direct Seller Podcast we're diving into what's really happening in the direct sales world right now. I'm sure you've seen some big shifts—companies closing, others moving towards affiliate models—and maybe it has you feeling uneasy. But I'm here to set the record straight: Direct sales isn’t going anywhere. Let's talk about how we, as an industry, need to adapt and appeal to a younger generation to stay relevant. Tune in and walk away with actionable strategies to elevate your game, whether you're in the field or leading from the corporate side.
Sign up for our upcoming workshop on August 28th: Future Proof Your Biz: 5 Must-Have Strategies that Actually Pay Off!
Time-Based Notes:
0:43 Introduction
2:12 Unprecedented Changes in Direct Sales
5:31 This is a Time of Uncertainty
7:32 I Don't Believe Direct Sales is Going Away
8:35 Belief Fuels Growth
10:52 Get Amber & Gaya's Perspective on These Shifts12:14 We Need a Younger Audience
13:57 Let's Talk About Affiliate Programs
17:55 Companies Need to Make Some Changes
21:42 Direct Sellers Need to Shift Their Strategies
27:05 A Personal Brand with Always Serve You
29:57 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode197/
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In this episode of the Modern Direct Seller Podcast, I sit down with my business partner and husband, Jeremy Launder, to dive into how we balance life and work. We share a behind-the-scenes look at our journey from Jeremy's transition from electrical engineering to joining our online business full-time. We talk about how we navigate our distinct roles within the business, manage our daily schedules around our kids’ activities, and keep our sanity while working so closely together. Tune in for a candid and fun conversation about partnership, both in business and in life!
Sign up for our upcoming workshop on August 28th and learn about the tools and strategies that keep us on track!
Time-Based Notes:
0:44 Welcome, Jeremy!
1:40 Video Format Hiccups
2:18 How Do We Work Together?
3:11 Workshop Teaser
3:41 The History of Us
6:51 What Jeremy Does Today
10:34 Our Day-to-Day
14:16 Best Parts of Working Together
18:43 Challenges of Working Together
26:17 What's Coming with Oh My, Hi!
29:02 Join the Free Workshop on August 28th
29:42 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode196/
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In this episode of the Modern Direct Seller Podcast we're moving our focus away from the day-to-day money-making operations of your business and zeroing in on building a sustainable business with systems, automations, and strategies that will thrive for years to come. We'll explore the importance of having a website, growing an email list, leveraging social media, and mastering SEO. Whether you're looking to grow your business for the long haul or making the switch from a traditional direct sales model into digital marketing, this episode is for you. Tune in for actionable insights to help you balance both short-term wins and long-term success!
Time-Based Notes:
0:44 Watch the Podcast on YouTube
1:36 Balancing Quick Wins & Long-Term Success
4:23 What a Long-Term Focus Looks Like
5:31 Systems Don't Start Working Overnight
6:52 How I Built My Business
8:47 5 Steps for Long-Term Success
17:23 Shifting into Digital Marketing? Follow Along!
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode195/
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In this episode of the Modern Direct Seller Podcast, we're diving into the exciting world of AI and how it can save you hours on content creation. From getting started with ChatGPT and refining prompts to keeping your unique brand voice, we'll help you blend AI into your business without losing that personal touch your customers love. Tune in to see how AI can streamline your content creation and take your direct sales game to the next level!
Time-Based Notes:
0:44 Introduction
1:53 How We Use ChatGPT
2:19 Perks & Pitfalls
3:19 For Best Results, You Need to Train It
6:13 Describe Your Ideal Client
8: 13 Customize ChatGPT
9:00 How AI Fits into Your Biz
12:04 The RISEN Framework
15:10 Why You Should Try AI Now
17:26 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode194/
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In this episode of the Modern Direct Seller Podcast, we're broadcasting from our new video studio with strategies designed to boost your social media game with just 10 minutes of effort. We'll walk you through five actionable strategies, from behind-the-scenes snippets to customer testimonials, all designed to keep your content fresh and engaging. Join us as we simplify your content strategy so you can focus on what matters most this summer—growing your business with ease and authenticity!
Time-Based Notes:
0:26 Our New Podcast Studio!
1:50 Things Are Busy
3:00 Daily ABCs
4:16 The Value of Content
6:28 You Need to Post Publicly
7:09 It Only Takes 10 Minutes
8:13 Behind the Scenes Snippets
10:36 Product Spotlight
11:27 Customer Testimonials
12:27 Daily Tips & Tricks
13:33 Simple Engagement Posts
14:33 Move into the DMs
16:21 Topic Recap & Bonus Tips
18:25 Sponsor Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode193/
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In this episode of the Modern Direct Seller Podcast, we're tackling the challenge of overcoming the dreaded sales slump. Post-COVID, the sales landscape has changed, and many are feeling the pinch, especially with summer distractions and economic hurdles. Tune in to learn how to recognize the signs of a slump and take practical steps to revitalize your business. Let's turn things around and keep your business thriving!
Expand your circle and make 300 connections every quarter! Get the free download: moderndirectseller.com/300club
Time-Based Notes:
0:44 Topic Introduction
1:25 Post-COVID Decline in Direct Sales
2:32 Factors That Result in a Sales Slump
2:51 What We'll Cover in This Episode
3:40 Switch Your Mindset & Take Ownership
5:30 Reflect on Your Business Goals
7:19 Dig into Your Numbers
8:54 Marketing Strategy Check-in
10:31 Reconnect with Existing Customers
12:05 The Answer is Reaching New Customers
14:54 What's Working? What's Not?
16:06 The 300 Club
17:24 Invest in Personal Development
18:20 The Shifts We're Seeing in the Industry
20:02 Don't Stand Still
21:46 What Are Your Next Steps?
23:11 Closing Thoughts
23:46 Sponsorship Message
Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 30 day trial today with coupon code GAMECHANGER and spend less time posting and more time socializing!
Get the full show notes at https://moderndirectseller.com/episode192/
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In this episode of the Modern Direct Seller Podcast, we're fresh from attending the Direct Sellers Association of Canada’s annual conference at Niagara on the Lake and are excited to share our enriching experience. Join us as we bring you a series of insightful "Hallway Conversations" with industry leaders, discussing key takeaways and innovative strategies. We'll cover the evolving nature of direct sales, the importance of adapting to change, and highlight the collaborative spirit among industry professionals. Plus, we'll reveal an exciting personal achievement from the conference, making this episode a mix of valuable insights and celebratory moments. Tune in to hear about the latest trends and learnings from the forefront of the direct sales industry.
Time-based notes:
0:41 Becky and Jeremy's Opening Thoughts 3:39 Terrence Dempsey with Pampered Chef 3:59 Joe Cardillo with Vector Marketing 4:40 Donna Pinsonneault with She's Got Leggz 5:07 Marcia Cota with Monat Global 5:36 Sherri Dickie with Vector Marketing 6:02 Genevieve Ko with Stampin' Up! 6:31 Nancy Burke of Direct Selling Association 6:53 Patricia White with Direct Selling News 7:11 Peter Maddox of Direct Sellers Association of Canada 7:50 Becky's Takeaway 8:56 Jeremy's 1st DSA Canada Experience 9:50 The Sell First, Build Second Approach 11:00 Themes and Takeaways from the Conference 14:30 Our Big News 17:29 Closing Thoughts 18:31 Sponsor Message -
In this episode of the Modern Direct Seller Podcast, we're thrilled to have Ann Raulston, Head of Sales for LifeRegen. Ann shares the story behind the up-and-coming brand and provides valuable insights into maintaining genuine connections with customers. Tune in to learn about Ann's background as a multimillion-dollar business owner and discover insightful tips on how to stay relevant. Whether you're just starting out or already growing your business, this is a conversation you won't want to miss!
Connect with Ann at [email protected]. To learn more about LifeRegen's science and products, visit www.liferegen.com.
Time-based notes:
[00:02] Introduction
[01:15] Ann Raulston's background
[02:34] What is LifeRegen?
[08:16] Other products of LifeRegen
[08:47] What does start-up mode feel like?
[09:38] LifeRegen's Affiliate Program
[10:05] Business Partner Model
[10:20] Content Creator Program
[11:49] Event for Content Creators
[14:32] How drug sales are evolving
[18:45] How to stay relevant?
[20:47] What's Ann's favorite office supply?
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