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Why Your Personal Brand Is Failing—and How to Fix It Today
In the latest episode of Crafted Entrepreneur, Cayla Craft delves into the art of building a powerful personal brand as part of her identity series. She discusses the challenges of defining brand values, finding an authentic voice, and creating consistent content that resonates with audiences. Drawing inspiration from experts like Simon Sinek, Gary Vee, and Seth Godin, Cayla emphasizes the importance of knowing your "why," embracing authenticity, and focusing on specificity to stand out online. She offers practical advice for content creation, encouraging listeners to start with one platform and gradually expand while tailoring content to fit each audience. Cayla also highlights the value of sharing lessons from personal experiences and seeking feedback from ideal customers to refine messaging. The episode provides actionable steps for entrepreneurs looking to create an authentic and impactful online presence.
Key Moments:
Introduction to Brand Identity: Cayla transitions from personal identity to brand identity, emphasizing the challenges of defining values, missions, and a unique voice to stand out online.Overcoming the Struggle of Authenticity: She discusses the common trap of mimicking others online, which dilutes uniqueness, and stresses the importance of finding and embracing one's authentic voice.The Power of Purpose (Your "Why"): Inspired by Simon Sinek, Cayla highlights the importance of understanding your "why," using it to resonate with your audience and differentiate your brand.Content Creation Without Burnout: Cayla advises starting with one platform, mastering it, and expanding gradually. She debunks the idea of simple content repurposing, advocating for tailored strategies per platform.Leveraging Lessons from Personal Stories: She encourages framing personal experiences in ways that serve the audience, sharing lessons learned while maintaining privacy and value.Creating Remarkable, Targeted Content: Drawing from marketing experts like Seth Godin and Marie Forleo, Cayla emphasizes narrowing focus to serve a specific audience and creating unique offerings that generate buzz.Practical Steps for Brand Consistency: She outlines actionable steps for building a brand identity, including defining core values, auditing content for alignment, and seeking feedback from ideal customers.Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
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Build a Brand Identity That Turns Followers Into Fanatics!
In her latest podcast, Cayla Craft shares valuable insights on building a strong brand identity that converts followers into loyal customers. She emphasizes the importance of understanding your brand’s mission, vision, and core values, which guide the type of content and messaging you create. Cayla highlights the significance of knowing your target audience and suggests focusing on helping a former version of yourself to better understand their needs and challenges. She illustrates the power of specific messaging with examples like Bumble’s success, showing how addressing audience pain points can drive growth. Cayla also advises entrepreneurs to develop a brand personality that may differ from their personal identity, creating an alter ego to represent the brand’s voice. Finally, she discusses the value of feedback, encouraging listeners to use it constructively to refine their brand and better align with their audience.
Key Moments:
Understanding Brand Identity (00:00:30 - 00:01:24): Cayla emphasizes the importance of understanding your brand’s mission, vision, and purpose to create messaging that converts followers into loyal customers.
The Role of Core Values (00:02:13 - 00:03:27): She explains that core values guide brand identity, using an example of a podcaster whose core value is fun, which dictates the type of content they produce.
Knowing Your Audience (00:03:50 - 00:04:26): Cayla stresses the significance of clearly defining who you are speaking to in order to craft messaging that resonates deeply with your target audience.
Helping a Former Version of Yourself (00:04:58 - 00:05:27): She suggests focusing on helping a former version of yourself, as this creates a natural understanding of the needs and challenges of your audience.
The Power of Specific Messaging (00:05:27 - 00:06:14): Cayla uses the story of Bumble's founder to illustrate how understanding your audience’s needs can lead to massive business success.
Creating a Brand Personality (00:09:18 - 00:10:08): She advises entrepreneurs to separate their personal identity from their brand identity and to create an alter ego that embodies the brand’s voice and traits.
Feedback as a Tool for Growth (00:16:25 - 00:17:41): Cayla encourages taking feedback seriously but not personally, using it to adjust and improve brand messaging, ensuring it aligns with audience expectations and needs.
Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla
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In Part 7, the latest episode of her Identity Series, Cayla Craft dives into the concept of self-worth, emphasizing that it should be rooted in self-respect and God’s truth rather than external achievements or social validation. She invites listeners to actively engage by pausing to reflect and write down their thoughts on self-worth and whether they are truly satisfied with who they are. Cayla integrates biblical teachings, highlighting that God’s Word provides a timeless and solid foundation for understanding one's value. She explains that true self-worth remains stable even in the face of failure, as it is not dependent on business success or accolades. Cayla also stresses the importance of raising personal standards and setting boundaries to maintain healthy relationships. She concludes by encouraging listeners to seek answers and solutions in the Bible for lasting healing and transformation, rather than relying on superficial advice.
Key Moments:
Invitation to Take Action (00:01:23 - 00:02:14): Cayla emphasizes that the episode is interactive and encourages listeners to pause, reflect, and write down their answers to deepen their understanding of self-worth.
Exploring Self-Worth (00:03:19 - 00:03:48): She introduces the concept of self-worth, explaining that it should not be tied to success, money, or social validation, but rather be rooted in a quiet sense of self-respect and satisfaction with who we are.
Biblical Foundations of Identity (00:03:48 - 00:04:12): Cayla integrates Bible verses, highlighting that the truth about self-worth comes from God’s Word, which has stood the test of time and provides a solid foundation for believers.
Interactive Reflection on Self-Worth (00:04:12 - 00:05:14): She asks listeners if they are glad to be themselves and whether they have a healthy sense of self-worth, urging them to reflect on whether they attach their value to external achievements.
Separating Self-Worth from Success (00:11:21 - 00:12:17): Cayla explains that true self-worth is independent of business achievements, and while failure may still hurt, it shouldn’t devastate someone whose identity is rooted in God's truth.
Raising Standards and Setting Boundaries (00:18:23 - 00:19:08): She discusses the importance of raising standards and being mindful of the people we allow into our lives, as low self-worth often correlates with tolerating unhealthy relationships.
Applying God’s Truth to Personal Problems (00:27:17 - 00:29:00): Cayla concludes by challenging listeners to find specific solutions in the Bible for their problems and to rely on God’s Word rather than generic "bumper sticker" advice for true healing and transformation.
Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. -
How Social Media is Sabotaging Your Self-Worth and Stealing Your Purpose
In her podcast episode "Distractions," Cayla Craft delves into the importance of guarding oneself against harmful influences that divert focus from God’s purpose. She describes distractions as traps that steal identity, leading people away from their true path. Social media comparisons and fear, she explains, are common distractions that fuel feelings of inadequacy and inhibit spiritual growth. Cayla emphasizes the power of prayer and the support of a strong community to combat these mental strongholds. She warns against idolizing anything above God, such as money or security, as this can shift priorities away from faith. Ultimately, Cayla urges listeners to embrace their true identity in God, reject worldly distractions, and walk confidently in their divine purpose.
Key Moments:
Guarding Your Heart Against Poison (00:00:00 - 00:00:16): Cayla emphasizes the importance of protecting oneself from harmful influences and distractions that can infiltrate the mind and pull one away from their true purpose.
Distractions as Identity Thieves (00:00:49 - 00:01:03): She discusses how distractions work as traps set by the enemy to lead people away from their true identity and prevent them from living out God’s purpose.
The Inferiority Complex Trap (00:02:18 - 00:03:33): Cayla warns against comparing oneself to others, particularly on social media, which can lead to feelings of inadequacy and hinder spiritual growth.
The Role of Fear in Blocking Purpose (00:12:19 - 00:13:10): She identifies fear as a tactic that distorts reality, trapping people in negative thoughts and preventing them from pursuing God’s plan for their lives.
The Power of Prayer and Spiritual Warfare (00:08:28 - 00:09:08): Cayla encourages listeners to combat feelings of inferiority and fear through prayer, enlisting the support of friends and mentors to help overcome these mental strongholds.
Rebuking Idolatry and Placing God First (00:19:02 - 00:19:24): She speaks about the dangers of placing anything above God, such as money or security, which can steal blessings and lead to misplaced priorities.
Living in True Identity and Rejecting Lies (00:21:06 - 00:22:10): Cayla concludes by reminding listeners to embrace their identity as “kings and queens” in God’s eyes, to guard against worldly distractions, and to walk confidently in their purpose.
Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
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Scarcity vs. Abundance: Choose the Mindset That Changes Everything
In her podcast episode "World View," Cayla Craft explores the empowering concept of living from a place of victory, trusting that God has already overcome challenges. She emphasizes discovering and embracing one’s unique identity, free from the expectations of others. Cayla contrasts two competing worldviews: one rooted in scarcity and separation, which fuels fear and competition, and another based on abundance and connection. She encourages listeners to adopt the latter, trusting that God is the ultimate source of all resources, opportunities, and creativity. This abundant perspective, she explains, brings peace and allows for generosity. Concluding, Cayla challenges her audience to consciously choose this worldview daily, enabling them to live with confidence, purpose, and faith.
Key Moments:
Fighting from Victory, Not for Victory (00:00:00 - 00:00:15): Cayla encourages listeners to walk through life feeling victorious because they serve a God who has already defeated the enemy, allowing them to move forward with confidence.
Discovering True Identity (00:00:40 - 00:01:04): She emphasizes the importance of embracing one's unique purpose and truth rather than conforming to others' expectations, as part of her ongoing identity series.
Two Competing World Stories (00:01:49 - 00:02:04): Cayla introduces the concept of two "world stories" that constantly vie for attention: one rooted in separation and scarcity, and the other in abundance and connection.
The Story of Separation and Scarcity (00:06:06 - 00:08:10): She describes the world story of separation, which centers on fear, competition, and the belief that there isn’t enough to go around, leading to self-focus and constant comparison.
Shifting to a World of Connection and Abundance (00:09:59 - 00:11:16): Cayla explains the alternative worldview, one of connection, where individuals believe in abundance, embrace mystery, and trust that God provides enough for everyone.
God as the Source of Abundance (00:13:01 - 00:13:04): She reassures listeners that God is the ultimate source of everything—money, opportunities, creativity—and that trusting in this abundance brings peace.
Choosing a Worldview Daily (00:13:34 - 00:15:44): Cayla concludes by challenging listeners to intentionally choose a worldview of abundance each day, which allows them to operate with generosity, peace, and an authentic belief in their worth and purpose.
Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit... -
Stop Chasing Validation: Discover Your True Worth in God’s Purpose
In her podcast, "You Are Unique," Cayla Craft encourages listeners to root their identity in their God-given purpose rather than in external validation or social success. She stresses the importance of separating personal identity from brand identity, reminding her audience that self-worth should not be tied to sales or social approval. Sharing a personal story, Cayla reflects on the pressures she faced in her 20s, which led her to make choices based on appearance rather than faith. She emphasizes that true self-worth comes from being a child of God and warns against the pitfalls of comparison on social media. Cayla guides listeners through a visualization exercise to connect with Jesus personally and encourages daily reflection and journaling to stay aligned with God’s guidance. Ultimately, she inspires her audience to embrace their unique path and purpose.
Key Moments:
Understanding Your Unique Purpose (00:00:00 - 00:00:06): Cayla opens by encouraging listeners to discover what they were born to do and to root their identity in who God created them to be, rather than external measures of success.
Separating Personal Identity from Brand Identity (00:01:20 - 00:02:00): She explains the importance of differentiating personal identity from brand identity, emphasizing that sales and social validation should not define one's worth.
Reflecting on Past Decisions (00:02:43 - 00:03:12): Cayla shares a personal story about getting breast implants in her early 20s due to societal pressures, later realizing the importance of rooting identity in faith rather than appearance.
Finding Your Self-Worth in Christ (00:05:22 - 00:06:03): She emphasizes that true self-worth is found in being a child of God, urging listeners to reject societal standards and embrace their value as created beings.
Avoiding Comparison and Copying (00:04:47 - 00:05:03): Cayla warns against the temptation to mimic others on social media, encouraging her audience to stay authentic and follow the unique path God has set for them.
The Power of Personal Reflection (00:10:59 - 00:11:06): She leads listeners through a guided exercise to visualize their favorite place and experience Jesus's presence there, fostering a personal connection with faith.
Daily Reflection and Journaling (00:15:08 - 00:15:22): Cayla suggests journaling and reflecting on God's guidance daily, explaining that asking one question each day helps clarify God’s purpose and deepen one's identity.
Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and... -
In her podcast, Cayla Craft dives into the theme of identity and purpose within the Kingdom of God, emphasizing that true identity isn’t measured by external success but by alignment with God’s plan. She encourages listeners to see themselves as heirs of Christ, embracing a royal mindset to fulfill their divine purpose. Cayla contrasts secular manifestation with Kingdom principles, explaining that we attract who we are in Christ, not just what we want. She highlights the Kingdom of God as residing within each person, reflected in their values and daily impact. Forgiving oneself and releasing past mistakes are essential steps, as she explains, to embrace a clean slate granted through faith. Finally, Cayla introduces daily repentance as a spiritual practice to let go of resentments and stay aligned with God's purpose.
Key Moments:
Recognizing Your Identity (00:00:23 - 00:00:52): Cayla discusses how many entrepreneurs lose themselves by measuring worth through external success, stressing the importance of finding true identity in God’s plan.
Living as an Heir of Christ (00:02:08 - 00:02:11): She encourages listeners to see themselves as royal heirs of Christ, a mindset that empowers them to embrace their purpose fully.
Redefining Success Beyond Manifestation (00:01:29 - 00:02:08): Cayla contrasts secular ideas of manifestation with God's principles, explaining that you attract what you are, not what you simply desire.
Kingdom of God as Within You (00:03:55 - 00:04:01): She explains that the Kingdom of God resides within us, showing up in how we live out our values and impact the world around us.
Overcoming Past Mistakes with Forgiveness (00:10:04 - 00:10:22): Cayla highlights the importance of forgiving ourselves and moving on from past mistakes, viewing our clean slate as part of our divine right in the Kingdom.
The Power of Faith Over Facts (00:17:04 - 00:17:15): Drawing on biblical stories, she explains the difference between worldly facts and God’s truth, encouraging faith that transcends circumstances.
Practicing Daily Repentance (00:23:32 - 00:24:03): She introduces the practice of daily repentance as a way to "charge up" spiritually, letting go of resentments and aligning more closely with God’s purpose.
Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
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Money Won’t Save You: Why Your Core Values Are the Real Game-Changer
In this podcast, Cayla Craft explores the importance of rooting your identity in core values and faith, rather than external measures of success like money or followers. She explains how many entrepreneurs lose themselves by tying their self-worth to these external factors, but true peace comes from understanding your identity in God. Cayla encourages facing fears head-on and sitting with pain, allowing those experiences to strengthen and refine your sense of self. She emphasizes the power of forgiveness as a core value, noting how holding onto grudges can block personal growth and purpose. Throughout the episode, Cayla stresses the importance of living by your core values daily, as consistency in this practice is key to long-term success in both business and life. Ultimately, she inspires listeners to align their actions with their core values and trust God's plan for their lives.
Key Moments:
Losing Yourself in Entrepreneurship (00:00:23 - 00:00:52): Cayla explains how many entrepreneurs lose their sense of identity by tying their self-worth to external factors like money, followers, or sales.
Finding Peace Through Identity in God (00:00:59 - 00:02:24): She emphasizes that true peace comes when your identity is rooted in God's design for your life, not in worldly measures of success.
Understanding Core Values (00:03:20 - 00:03:39): Cayla introduces the idea that to truly understand your identity, you must know and live by your core values, which serve as the foundation for a fulfilling life and business.
Facing Fear in Business (00:05:05 - 00:05:20): She discusses how fear can make entrepreneurs feel lost, but challenges them to face their fears rather than run from them, trusting that God's plan will guide them.
Sitting With Pain and Fear (00:06:36 - 00:07:00): Cayla encourages listeners to sit with their pain and fear, allowing it to transform them and strengthen their identity, rather than avoiding or ignoring their struggles.
The Power of Forgiveness (00:12:04 - 00:13:37): She highlights forgiveness as a critical core value, explaining that holding onto grudges can prevent people from stepping into their true identity and achieving their purpose.
Living Your Core Values Daily (00:13:59 - 00:14:05): Cayla concludes by reminding listeners that living their core values is a daily choice, and consistency in upholding these values will lead to long-term success in business and life.
Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site.... -
Stop Chasing Trends: Uncover the Real You for Lasting Success
In the first episode of her "Identity Series," Cayla Craft delves into the importance of understanding personal and brand identity, emphasizing how this can transform both life and business. She explains that many people chase trends without being rooted in their true identity, leading to confusion. Grounding the series in faith, Cayla encourages listeners to approach identity through a biblical lens, even for those unsure about their faith. She tackles four core questions: "Who am I?", "Where am I from?", "Why am I here?", and "Where am I going?". Cayla stresses that true identity goes beyond titles or roles and is rooted in being a child of God. By focusing on eternal purpose and divine love, she encourages listeners to live intentionally, both in business and in life.
Key Moments:
Understanding Identity (00:00:00 - 00:00:18): Cayla introduces her new 10-week series focused on understanding personal and brand identity, emphasizing how this knowledge can transform your business and life.
The Importance of Being Rooted in Identity (00:01:01 - 00:01:24): She explains how people often get lost by chasing strategies and trends without being rooted in their true identity, leading to confusion and inconsistency in their business.
Faith-Based Approach (00:02:02 - 00:02:14): Cayla shares that this series will be deeply faith-based, using biblical principles to help listeners discover their identity and purpose, encouraging an open mind even for those uncertain about their faith.
Who Am I? (00:03:26 - 00:04:31): She tackles the first question of identity, "Who am I?" and explains that true identity goes beyond roles like mother or business owner—it's about being a child of God.
Where Am I From? (00:06:37 - 00:07:03): Cayla introduces the second question, "Where am I from?" explaining that our true source is heaven, which gives us a new sense of purpose and confidence in our earthly journey.
What Is My Purpose? (00:07:48 - 00:08:14): The third question Cayla discusses is "Why am I here?" She emphasizes that while our roles and jobs may vary, the overarching purpose is to love God and love others.
Where Am I Going? (00:14:08 - 00:14:31): The final question Cayla addresses is "Where am I going?" She reminds listeners that their ultimate destination is heaven, encouraging them to focus on their eternal purpose rather than short-term success.
Are you ready to be the game changer in someone else’s life? Start by helping one person today and watch how it transforms your life and business. For those looking to take their business to the next level, check out my new LUXE Mentorship Program designed for entrepreneurs who are committed to reaching 7 figures in the next 12 months.
Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by... -
What does it mean to truly change someone’s life?
In this episode of Crafted Entrepreneur, I share a personal story from my past that shaped who I am today, revealing the power of being "the one" in someone's life. This episode is a call to action for every entrepreneur who feels overwhelmed or lost in the grind. It’s a reminder that the most impactful businesses are built on a foundation of serving others and creating a ripple effect that goes far beyond what we can see.
Drawing from a powerful experience that I recently shared on stage for the first time, I talk about the profound impact one person can have on the course of someone’s life. Listen in for an inspiring message on the importance of focusing on people, helping one person every day, and being the game changer in someone else’s journey.
Episode Highlights
The Power of One: How helping just one person each day can create a massive ripple effect that impacts thousands.Personal Transformation Story: The story I shared on stage for the first time about a pivotal moment in my life that made me see myself as courageous and capable.The HOPE Acronym: How "Helping One Person Every day" can transform your business and your life.People Over Profits: Why focusing on serving others should be the main goal, with money as a natural byproduct.Building a Legacy: How helping one person can turn into helping thousands or even millions, creating a lasting legacy.Key Moments
00:00 - 01:32: A look back at a personal story that changed my life and made me realize the power of being brave.02:35 - 03:55: A wake-up call in the middle of the night led to an unexpected shift in my speech on stage.06:18 - 07:05: Realizing the importance of helping others and the ripple effect that one act of kindness can have.09:32 - 10:39: Why keeping people as the main focus leads to real business growth and fulfillment.11:19 - 12:27: The concept of "Helping One Person Every day" (HOPE) and its power to change lives.13:34 - 14:40: How you can be the game changer in someone's life through small acts of kindness.Are you ready to be the game changer in someone else’s life? Start by helping one person today and watch how it transforms your life and business. For those looking to take their business to the next level, check out my new LUXE Mentorship Program designed for entrepreneurs who are committed to reaching 7 figures in the next 12 months.
Links + Resources:
Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
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Struggling to show up authentically on social media? In this episode of Crafted Entrepreneur, I chat with Jade Poole, a social media manager, mom, and entrepreneur, who has mastered the art of turning her life into a captivating story on Instagram. Jade shares her journey of starting her social media agency while 8 months pregnant, the strategies that helped her grow, and how to make social media work for you, whether you’re just starting out or looking to level up your game.
Jade discusses the power of storytelling, showing up consistently, and overcoming the fear of sounding too salesy on social media. If you've been struggling with confidence, creating content, or building an engaged audience, this episode offers practical tips and inspiration to help you build a strong social media presence.
Episode Highlights
Jade’s Journey: How Jade started her social media agency while 8 months pregnant and built it into a six-figure business.Storytelling on Social Media: Why storytelling is more effective than simply listing your services and how to use it to connect with your audience.Balancing Posts and Stories: The importance of using both feed posts and stories to nurture your audience and grow your account.Nurturing Your Confidence: Tips for overcoming the fear of showing up on social media and how to gain confidence through practice.Building a Brand Strategy: How to create a brand strategy that feels authentic to you and your business.Key Moments
01:11 - 01:33: Jade shares how she makes her life on social media feel like a reality show that people love to watch.02:24 - 02:51: The moment Jade decided to start an LLC and dive into social media management.05:32 - 06:02: How joining Facebook groups and posting daily on social media helped Jade gain her first clients.07:05 - 07:33: Jade’s advice on how to avoid sounding salesy and use storytelling to attract clients.13:54 - 14:21: Why balancing grid posts and stories is crucial for nurturing your audience and building trust.21:29 - 22:11: Jade's defining moment that led to her six-figure business: hiring before she was ready and delegating tasks.Ready to level up your social media game? Connect with Jade on Instagram @jadepool_ for free tips, advice, and insights on how to rock your social media presence. Follow along for more on how to build a brand that resonates with your audience and takes your business to the next level. Don’t forget to mention you heard her on the podcast!
Links + Resources:
Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
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Is pursuing multiple income streams distracting you from reaching your ultimate business potential?
In this episode of Crafted Entrepreneur, I sit down with Tiffany Welsh, a successful business owner on Cape Cod, who seeks guidance on creating additional income streams alongside her construction business. Tiffany opens up about the challenges of managing a thriving business while exploring new passions, and together, we dive into the idea of turning distractions into a laser-focused strategy for scaling.
Throughout this powerful Hot Seat Coaching session, we explore the mindset and steps needed to take a business from millions to tens of millions in revenue. We discuss the value of focusing on what works, overcoming distractions, and building a business that aligns with your larger vision and legacy.
Episode Highlights
The Power of Focus: Why focusing on scaling your primary business is more impactful than pursuing multiple side ventures.Mindset Shift: How to embody the mindset of the next-level version of yourself to reach your business goals.Building a Legacy: Creating a family business that not only supports your community but also provides long-term security.Attracting Top Talent: Strategies for creating a company culture that attracts and retains top talent, even in challenging markets.Planning for Growth: Why it's crucial to map out your business numbers and set milestones to reach your financial goals.Key Moments
01:05 - 01:26: Introduction to Tiffany Welsh and the intention behind this hot seat coaching session.02:19 - 03:00: Tiffany’s current success in the construction business and the desire for an additional income stream.03:21 - 03:55: The importance of focusing on scaling the existing business to $40 million and beyond.06:13 - 06:43: Envisioning a company culture that emphasizes leadership and personal development for employees.09:35 - 10:04: Setting up systems and support to attract top talent while scaling the business.14:57 - 15:29: Avoiding distractions by focusing on local growth and building a solid foundation before expanding globally.Links + Resources:
Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
Instagram | YouTube | TikTok | Facebook
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Have you ever felt lost, struggling to find your purpose in the middle of chaos?
In this powerful episode of Crafted Entrepreneur, I sit down with TikTok sensation Jessica Graves as she shares her inspiring journey of turning pain into passion. From navigating the devastating loss of her son to building a thriving TikTok brand that now empowers moms everywhere, Jessica offers raw insights and practical tips for using social media to connect, grow, and monetize authentically.
Jessica dives deep into how she transformed her life and business using TikTok, discussing the importance of finding yourself, setting boundaries, and building authentic relationships with your audience. If you're ready to step into your true power, this episode will give you the motivation and tools you need to start.
Episode Highlights
Jessica’s Journey: How the tragic loss of her son transformed Jessica’s life and pushed her to build a community on TikTok.Authenticity on TikTok: Why showing up as your true self and being vulnerable is key to building trust and connection with your audience.TikTok Shop: How TikTok's new shop feature has changed the game for content creators looking to monetize.Building Relationships: The importance of looking at followers as friends, not just numbers, and how it can drive your business forward.Consistency and Content Creation: Tips for showing up every day on TikTok and creating content that resonates.Key Moments
01:08 - 02:17: Jessica’s backstory and how she transitioned from network marketing to finding herself on TikTok.03:13 - 04:21: Using TikTok as a hobby to rediscover herself and build a new community.06:18 - 07:16: The importance of vulnerability and how sharing her grieving process on TikTok built trust with her audience.09:37 - 10:48: The power of sitting with yourself, journaling, and finding ways to speak to God through grief.17:14 - 17:58: How TikTok differs from Instagram and why authenticity is crucial for service-based brands.22:01 - 22:53: Tips for introducing yourself on TikTok and why people want to know the real you.Links + Resources:
If you’re ready to dive into TikTok and grow your business, connect with Jessica Graves for more tips on building an authentic brand. Follow Jessica on TikTok and Instagram to learn from her journey and sign up for her Motivated Mama’s Movement program. Follow Jessica on: Tiktok Instagram
Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
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Are you undercharging for your services and feeling burned out?
In this episode of Crafted Entrepreneur, I sit down with TikTok star and coach Jessica Schoch Graves to help her overcome pricing struggles and step into her true value as a coach. If you’ve been coaching for free or offering your services at a price that doesn’t excite you, this episode is packed with advice to help you confidently charge what you’re worth.
In this hot seat coaching session, we explore the mindset blocks that often hold coaches back from charging higher prices and how to shift from scarcity to abundance. Jess shares her journey of building a TikTok brand, attracting brand deals, and now helping others grow their platforms. We also dive into the importance of nurturing your past self and stepping into your champion self to create a thriving business.
Episode Highlights
Pricing Your Services: Why you need to charge based on the value you bring, not the time you spend.From Scarcity to Abundance: How to overcome the “broke girl” mindset and start charging prices that reflect your expertise.Balancing Energy and Pricing: The importance of pricing high enough to get excited about showing up for your clients.Creating Tiered Offers: Strategies for offering different levels of access to you while maintaining your energy and focus.Nurturing Your Inner Child: How to love on your past self to feel safe and confident in your pricing decisions.Key Moments
00:20 - 01:00: Jess shares how she started making money on TikTok and transitioning into coaching.02:41 - 03:42: The inner “broke girl” mindset and how it impacts pricing decisions.05:44 - 06:57: Visualizing and nurturing your inner child to help you step into your champion self.10:58 - 11:27: Champion Jessica sets a new price point that reflects her worth and value.12:29 - 13:00: The realization that you’re stealing time and money from yourself and your family by undercharging.Links + Resources:
Follow Jessica on: Tiktok Instagram
Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
Instagram | YouTube | TikTok | Facebook
#tiktok #tiktokshop #tiktokaffiliate
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Wondering how to confidently charge higher prices for your coaching services?
In this episode of Crafted Entrepreneur, I walk you through the journey of how I started charging six figures for my coaching programs. Pricing your services can be one of the most challenging aspects of running a coaching business, especially when you want to reflect the true value you offer.
Learn how to recognize your worth, understand the value you bring, and why charging more actually leads to better clients and results. I also discuss the mindset shift needed to increase your rates and how to create offers that attract your dream clients who are willing to invest in themselves.
Episode Highlights
Recognizing Your Value: Why your expertise, life experiences, and personal growth are worth more than just the time you spend with clients.The Picasso Napkin Story: How this famous story about Picasso helps explain why pricing isn’t just about time but also about the lifetime of knowledge you bring.High-Ticket Coaching Clients: Why clients who pay more tend to be more committed, focused, and easier to work with.Charging What Excites You: The importance of charging a price that makes you excited to show up for your clients and serve them at your highest level.Low-Ticket vs. High-Ticket: The pros and cons of both low-ticket and high-ticket offers and why high-ticket might be the better fit for most coaches.Key Moments
00:00 - 01:23: The common mistake of undercharging and how to shift your mindset to charge what you’re worth.03:16 - 03:56: The results clients achieve after working with you and how that translates into your pricing.06:20 - 07:24: The importance of paying enough to pay attention and how investment levels impact client commitment.09:14 - 10:43: Why it’s easier to serve fewer, high-paying clients than to serve many low-ticket clients.14:59 - 15:29: How putting yourself in the right environments can help you attract your dream clients.If you’re ready to start charging what you’re worth and attract high-paying clients, begin by evaluating your pricing structure and creating offers that reflect the true value you bring. Download my free profit formula at CaylaCraft.com/profit to learn how to make more money with the clients you already have. For one-on-one coaching or to learn about my new private coaching program, DM me the word "coach" on Instagram!
Links + Resources:
Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
Instagram | YouTube |
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Is everything in your business feeling more complicated than it should be?
In this episode of Crafted Entrepreneur, I tackle the common feeling of overwhelm that many entrepreneurs face at every stage of their journey. Whether you're just starting out or scaling your business to new heights, the sense that everything is too complicated can hold you back.
I’m here to show you why this happens and exactly what to do about it.
In this transformative episode, I share practical steps to nurture your inner child, set better boundaries, and surround yourself with the right people who elevate you. By shifting your mindset and tapping into your champion self, you can move from a state of complication to a flow that brings peace and productivity to your business.
Episode Highlights
Nurture Your Inner Child: How to address the inner voice that shows up when things feel difficult and love on your inner child to step into your champion self.Setting Boundaries: Why complications often arise from working with the wrong clients and how tightening your boundaries can transform your business.Surround Yourself with Problem Solvers: The importance of surrounding yourself with entrepreneurs and growth-minded individuals who can help you navigate challenges.Give Your Burdens to God: How to release the weight of your problems to God, trusting in His guidance to find solutions and move forward.Key Moments
00:00 - 02:08: The common feeling of complication in business and why it’s your inner child reacting to challenges.03:17 - 04:22: Nurturing your inner child and stepping into your champion self to approach business from a place of abundance.05:34 - 06:37: The impact of working with draining clients and how to become unavailable for people who don’t respect your boundaries.09:16 - 10:28: Surrounding yourself with problem solvers who can turn your biggest challenges into opportunities for growth.13:52 - 14:53: How to give your business burdens to God and trust in His wisdom to guide you through complex situations.Links + Resources
Transform Your Life with Game Changers: Grab this book and learn how to become a game-changing coach with 12 value-packed lessons. Grab it HereDiscover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
Instagram | YouTube | TikTok | Facebook
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Have you ever wondered if you can make a significant income from low-ticket offers?
In this episode of Crafted Entrepreneur, I sit down with Brie Groves, a powerhouse entrepreneur who has made over a million dollars in just one year with a low-ticket offer. Brie shares her incredible journey from struggling financially to building a successful business that has not only changed her life but also the lives of her clients.
Brie talks about the pivotal moments that led her to pivot from e-commerce to digital products, the importance of quick decision-making, and how consistency and resilience were key to her success. Whether you're just starting or looking to refine your strategy, Brie’s story and insights are packed with actionable advice.
Episode Highlights
Brie's Entrepreneurial Journey: From $75,000 in debt to building a million-dollar business, Brie shares the highs and lows of her entrepreneurial path.Making Quick Decisions: The importance of being a fast decision-maker and taking action without overthinking.Pivoting to Low-Ticket Offers: How Brie transitioned from e-commerce to creating a $97 digital product and the steps she took to make it successful.Consistency is Key: How posting about her offer every day for four months led to significant sales and growth.Messaging and Visibility: Tips for honing in on your messaging and ensuring the right audience sees your offer.Investing in Yourself and Your Business: How personal growth and investing in her business have been game-changers for Brie.Key Moments
01:17 - 03:18: Brie’s early financial struggles and the turning point that led her to entrepreneurship.06:18 - 07:21: The moment Brie realized she needed to change her path and started her e-commerce business.09:31 - 10:17: The transition from e-commerce to low-ticket digital products and the realization of its potential.13:49 - 14:28: Brie's commitment to promoting her $97 offer consistently for four months to achieve sales success.18:55 - 19:31: How having conversations with your audience can drastically improve your messaging and sales.24:24 - 25:08: The value of low-ticket offers as a gateway to higher-ticket products and long-term client relationships.Final Thoughts:
Don’t miss out on the opportunity to learn from Brie Groves' success! Follow her on Instagram at @BrieGroves and check out her podcast, The Growth Game, for more business insights. And if you're ready to dive into low-ticket offers, make sure to grab Brie's $97 offer—it's the best investment you’ll make today!
Links + Resources
Brie's Instagram Brie's Website
Transform Your Life with Game Changers: Grab this book and learn how to become a game-changing coach with 12 value-packed lessons. Grab it HereDiscover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started... -
Stand on God's Promises: The Secret to Prosperity in Your Business
Are you ready to infuse your faith into your business?
In this episode of Crafted Entrepreneur, I dive into the powerful intersection of spirituality and entrepreneurship. I believe that when you blend your faith with your business, you’ll see bigger and more miraculous results. This episode is all about standing on the promises of God and trusting in His blessings to guide your business decisions.
In this spiritually enriching episode, I share insights from the Bible, focusing on the story of Abraham, and how understanding God’s blessings can shift your perspective and business approach. You’ll learn how to navigate the challenges of entrepreneurship with faith and why believing in God’s promises can empower you to take bold actions.
Episode Highlights
Faith and Vision: How faith is believing in what you cannot yet see and calling blessings into your reality.Spiritual Warfare: Understanding the enemy’s tactics to attack your identity and how to counter them with faith.Abraham’s Blessing: Lessons from Abraham’s story in Genesis and how they apply to your business today.Walking in God’s Promises: How to operate your business under God’s blessings and the importance of obedience to His word.Standing Firm in Faith: The power of consistent faith declarations and surrounding yourself with testimonies of God’s faithfulness.Key Moments
00:00 - 01:31: Introduction and the importance of integrating faith into your business.02:11 - 02:48: The enemy’s tactic of attacking your identity and how it affects your business decisions.03:57 - 05:08: Abraham’s story and the significance of knowing that God’s blessings will follow you wherever you go.06:10 - 07:12: Understanding God’s economy and the impact of obedience on your business.07:39 - 08:45: Standing on God’s promises and declaring His blessings over your business consistently.Links + Resources
Transform Your Life with Game Changers: Grab this book and learn how to become a game-changing coach with 12 value-packed lessons. Grab it HereDiscover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
Instagram | YouTube | TikTok | Facebook
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Are your relationships impacting your business growth?
Today, I explore the connection between your personal relationships and your entrepreneurial success. If you’re juggling a healthy marriage, friendships, and a thriving business, or if you’re waiting to focus on your relationships until your business is stable, this episode is for you.
In this insightful episode, I share a simple yet powerful exercise to nurture your inner child, which can lead to greater self-love and, ultimately, a healthier business. You’ll discover how connecting with and caring for your inner child can help your champion self take the lead in your business decisions, allowing you to stand out and succeed.
Episode Highlights
The Link Between Relationships and Business: Why your business can only be as healthy as your personal relationships, starting with your marriage.Nurturing Your Inner Child: Understanding the impact of your inner child on your relationships and business and how to show love and care for her.Visualization Exercise: A practical exercise to connect with your inner child, envision her future, and reassure her of safety and success.Empowering Your Champion Self: How nurturing your inner child allows your champion self to make bold decisions in your business.Key Moments
00:00 - 01:39: Introduction to the episode and the importance of prioritizing your personal relationships.01:39 - 02:13: Download the free success guide with exercises for health, wealth, relationships, spirituality, and business.02:56 - 04:06: Visualization exercise to connect with your seven-year-old self and nurture her dreams and aspirations.04:40 - 05:16: The importance of letting your champion self take over in business decisions and embracing visibility and boldness.Links + Resources
Transform Your Life with Game Changers: Grab this book and learn how to become a game-changing coach with 12 value-packed lessons. Grab it HereDiscover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
Instagram | YouTube | TikTok | Facebook
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Ready to connect with affluent clients who are eager to invest in your services?
In this episode of Crafted Entrepreneur, I share seven powerful strategies to attract affluent clients who value growth and are willing to pay for your expertise. These clients understand the importance of investing in themselves and are constantly looking for ways to level up.
In this insightful episode, I discuss how to tailor your messaging, leverage exclusive spaces, and create luxury experiences to appeal to high-end clients. By understanding their values and speaking their language, you can position yourself as the go-to expert in your industry.
Episode Highlights
Speak Their Language: Understanding the values of affluent clients and creating content that resonates with them.Exclusive Clubs and Networks: How joining exclusive clubs and professional organizations can connect you with high-level clients.Invest in Luxury Experiences: The importance of participating in luxury experiences to meet and connect with affluent individuals.Ask for Referrals: Leveraging your existing affluent clients’ networks to find new high-end clients.Position Yourself as a Thought Leader: Writing articles, giving talks, and hosting webinars to build credibility and attract affluent clients.Targeted Marketing Campaigns: Creating luxury marketing materials and personalized invitations to appeal directly to affluent clients.Key Moments
00:00 - 01:33: Introduction and the importance of understanding affluent clients' behavior and mindset.03:23 - 04:46: Tailoring social media messaging to connect with high-end clients by addressing their advanced needs.05:30 - 06:33: The power of exclusive clubs and how they can open doors to new business opportunities.07:14 - 08:17: Investing in luxury experiences and retreats to build connections with affluent individuals.09:22 - 10:40: How to use HARO to position yourself as a thought leader and gain visibility among affluent clients.10:40 - 11:20: Crafting a luxury marketing campaign with personalized elements to capture affluent clients’ attention.Links + Resources
Transform Your Life with Game Changers: Grab this book and learn how to become a game-changing coach with 12 value-packed lessons. Grab it HereDiscover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft
Instagram | YouTube | TikTok | Facebook
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