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In this episode, we take an in-depth look at the cornerstone of motorsport success—securing sponsorship. Belinda guides you through the crucial first steps, from building a compelling personal brand to creating a professional portfolio. She emphasizes the importance of understanding your audience and leveraging your existing networks. You'll also get practical advice on identifying potential sponsors, crafting effective sponsorship proposals, and maintaining long-term relationships with your sponsors.
Don't miss out on exclusive tips, free resources, and the announcement of upcoming episodes focused on sponsorship strategies. Be sure to join the Motorsport Sponsorship Facebook group and follow us on Instagram for ongoing support and community interaction. For detailed steps and additional resources mentioned in the episode, head over to motiv8training.com.au. Buckle up and get ready to accelerate your motorsport career!
00:00 Craft a compelling brand narrative for sponsorship.
05:20 Create professional portfolio, understand and target audience.
06:32 Monitor social media, attract sponsors, build brand.
09:39 Leverage your network to make motorsport connections.
13:46 Developing a motorsport sponsorship proposal: key steps
19:44 Athletes need clear sponsorship agreements and value.
22:12 Promote racing aspirations, regular sponsor updates needed.
25:37 Consider sponsor's commitment and choose personal gift.
27:47 Belinda Risley signs off with motivational words.Sponsorship Proposal PodcastSponsorship Agreement Podcast
Find more about The Motorsport Sponsorship Club
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In episode #167 of the Motorsport Sponsorship podcast, host Belinda Risley welcomes special guest Jayden Hamilton to share his inspiring journey in motorsport sponsorship. Join Belinda and Jayden as they discuss the importance of perseverance and building strong relationships with sponsors, regardless of race results. Jayden provides valuable insights into packaging sponsorship proposals and showcasing the benefits sponsors can gain from supporting athletes like him. With a focus on exposure and promotional events, Jayden emphasizes the significance of understanding sponsors' objectives to create mutually beneficial partnerships in the competitive world of motorsport.
Listeners are treated to a deep dive into the various types of sponsorships available, including product, service, financial, personal, ambassador, and affiliate sponsorships. Jayden shares his experiences in securing sponsorships and highlights the role of Let's Go Motorhomes in supporting his racing endeavors. Belinda and Jayden also touch upon the upcoming race at Sydney Motorsport Park, where Jayden will be showcasing his talents in the AFO series. Don't miss this engaging episode filled with valuable tips and insights on motorsport sponsorship, as Belinda and Jayden navigate the dynamic world of racing partnerships. -
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In this riveting episode of the Motorsport Coaching Podcast, now rebranded as the Motorsport Sponsorship Podcast, we dive deep into the world of motorsport sponsorships, revealing insights and debunking common myths surrounding sponsorship in motorsports. We are thrilled to have special guests Jack and Amy from MOR Motorsport, who share their unique experiences racing off-road in America, highlighting the challenges and triumphs of securing sponsorship in a competitive environment. The duo discusses the nuances of sponsorship between the U.S. and Australia, offering valuable advice to emerging athletes on how to attract and maintain fruitful partnerships.
Our host Belinda introduces an exciting new development - the upcoming launch of the Motorsport Sponsorship Club. This initiative promises to support beginner to amateur competitors through resources, monthly Q&A sessions, industry expert tips, and robust community support. Whether discussing the importance of networking at racing events or crafting a strategic sponsorship proposal, this episode is packed with actionable insights aimed at empowering racers to achieve their sponsorship goals.
Stay tuned as we continue to explore and debunk five major myths about motorsport sponsorship. From the misconception that only top athletes secure sponsorships to understanding the real value beyond mere logo placement, each revelation promises to equip our listeners with the knowledge to navigate the complex landscape of motorsport sponsorships successfully. Join us and be part of a community dedicated to fostering success in the thrilling world of motorsport racing.Join the Motorsport Sponsorship Waitlist here.
Follow MOR Motorsport here.
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In this episode of Motorsport Coaching, host Belinda interviews Glenn, a guest with a unique and awe-inspiring story. Glenn, despite having no connection to motorsports, shares his journey of preparing for a Guinness World Record attempt to break the record for the longest tennis singles marathon. With a background in physical education and experience in the Air Force and infrastructure space, Glenn brings a diverse perspective to his remarkable charity event, "Playing the Long Game."
Throughout the interview, Glenn provides insights into the mental and physical challenges of training for and attempting a record-breaking tennis marathon. He delves into his motivations for supporting Movember, a charity dedicated to changing the face of men's health, and shares details about the event, including the location, time, and how listeners can get involved and offer support.
As Glenn prepares for this huge endeavor, he gives a glimpse into his training regimen, the logistics involved in setting the world record, and the personal reasons that drive his dedication to this cause. Join Belinda and Glenn in this inspiring conversation that showcases perseverance, dedication, and the power of giving back.
Follow Glenn's journey: https://playingthelonggame.org
www.instagram.com/playingthelonggame2024
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Welcome to another riveting episode of Motorsport Coaching, where we dive deep into the intertwined worlds of racing and storytelling. Today, we have the pleasure of being joined by Alan, the co-founder of the popular "Carting One" YouTube channel and a seasoned motorsport coach.
With a lifetime of experience in cart racing and a profound understanding of the motorsport narrative, Alan sheds light on the intricate relationship between a racer's journey and their success in attracting sponsorship and fans. In our discussion, Alan reveals insights from his latest book, "Motorsport Sagas," which explores the power of storytelling within the racing industry and how the hero's journey narrative can enhance a driver's career. From sharing tales of building cart chassis to analyzing the careers of icons like Valentino Rossi and Travis Pastrana, Alan demonstrates how narrative structure can captivate audiences and promote motorsport careers. He also touches upon the crucial aspect of making motorsport more appealing and relatable to a broader audience, and his passion for creating innovative and daring racing concepts.
Alan's drive to inspire young racers and enthusiasts shines through as he encourages them to embark on adventurous endeavors within the racing world. He discusses the potential for cultivating sponsorship opportunities through compelling events and intriguing proposals. As he delves into the parallel creative dimensions of motorsport and music, listeners will discover the freedom and excitement found in these expressive outlets.
Don't miss the opportunity to learn from Alan's wealth of knowledge and to check out his enlightening books, available now. Stay tuned, and we hope you're ready to fuel your motorsport journey with the power of a great story.
Connect with Alan:
LinkedIn
Youtube
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In this episode of Motorsport Coaching, host Belinda interviews Rachel, a dedicated motorsport fan, disability advocate, and creator of the Instagram page "Accessible_Racing_Life." Rachel shares how her passion for motorsport came about and discusses the challenges and barriers individuals with disabilities face when attending motorsport events. She highlights the need for better communication and more accessible options at events, emphasizing the importance of making disability inclusion the norm. Rachel's insightful perspectives shed light on the significant changes required to make motorsport events truly inclusive for all fans. Join Belinda and Rachel in this eye-opening discussion as they delve into the future of motorsport events, the impact of technology on accessibility, and the power of representation within the motorsport community. Rachel's expertise and dedication to promoting inclusivity in motorsports offer both valuable insights and inspiring advocacy for change. Don't miss the opportunity to listen in and learn how to support and advocate for accessibility and inclusion within the motorsport community.
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In this episode of Motorsport Coaching, host Belinda interviews Courtney, the CEO and founder of Carrera Management, a company that specializes in providing content creation, brand identity, social media management, and event management services for motorsport athletes and sponsors. Courtney shares her journey in the automotive motorsport world, starting as an apprentice mechanic at 15, navigating through different roles, and eventually founding her own company. She emphasizes the importance of leveraging sponsorships through strategic content creation and effective social media management to provide a return on investment for sponsors and build long-lasting relationships.
Throughout the interview, Courtney discusses the significance of proving one's worth to sponsors before seeking partnerships, the power of organic growth and quality content in social media marketing, and the need for athletes to invest in their sponsors, showcasing the value they bring. She also touches on the challenges and opportunities in securing sponsorships, offering practical advice for athletes looking to enhance their social media presence, engage with sponsors, and create successful sponsorship strategies. This episode provides invaluable insights for motorsport athletes and anyone involved in sponsorships, branding, and event management within the motorsport industry.
Follow Courtney.
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Welcome to another high-octane episode of the "Motorsport Coaching" podcast, where today we have the pleasure of sitting down with Robert, the inspirational team principal behind a unique racing team operating under the generous Special Air Service Association, Queensland Flag. During our conversation, Robert opens up about the philanthropic core of his motorsport journey, highlighting how his team's not-for-profit status fuels their drive to support veterans through the power of rallying. As he looks to the future, Robert shares his vision for a legacy of resilience and camaraderie, with a hope to pass the team's leadership baton to a younger veteran who can carry their mission forward. Listeners will be captivated by Robert's emphasis on "stickability" – the persistent determination to chase dreams against all odds. His personal story is an inspiring testament to the transformative role that motorsport can play in overcoming life's adversities, such as his own battles with PTSD. As a beacon for the veterans’ community, Robert sheds light on the Veterans in Motorsport program, an initiative fostering reconnection and recovery through the thrill of rallying. With their sights set on expanding the program, Robert's team is a stirring example of how sports can offer powerful healing and a renewed sense of purpose. We encourage our audience to dive deeper into the world of Mountain Road Racing and follow Robert's heartening work by checking their presence on Facebook and Instagram. For those eager to join in or learn more, we've provided all the necessary links and Rob's contact details in the show notes. Prepare to be motivated by Robert’s journey from military service to the frontline of motorsport charity, exemplifying the true spirit of service and the indomitable will to never quit, no matter the challenges on the track or in life.
Mountain Road Racing
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In this episode of Motorsport Coaching, we delve into the exciting world of motorsport with guest Jure, as she shares her incredible journey into the racing scene. Jure recounts how a chance encounter at a go-kart track ignited her passion for motorsport, leading to her impressive rise in the field. From starting out in go-kart racing, to being selected for the Ferrari Driver Academy Rising Stars program, Jure's story is filled with determination, hard work, and thrilling achievements. We learn about Jure's intense training regimen, nutrition strategy, and mindset preparation for races as she balances her racing career with school and other interests. Her dedication to social media and sponsorship negotiations is evident as she talks about creating engaging content and forming successful partnerships. Jure's enthusiasm for motorsport shines through as she offers insight and encouragement to aspiring racers, especially young girls looking to make their mark in the industry. With her eye set on the future, Jure hints at exciting plans for 2024, leaving listeners eagerly anticipating her next moves. Tune in to this episode to hear an inspiring story of passion, hard work, and perseverance in the world of motorsport.
Follow Jure's Journey:
Website
Facebook
Instagram
Tik Tok
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**Show Notes: Episode - Interview with JP** Join us in a captivating conversation with JP, a recognized coach and author dedicated to transforming the culture within sports teams. In this episode, titled "Interview with JP," our host Belinda delves deep into JP's innovative approaches to building productive and harmonious relationships between athletes, coaches, and parents. A central theme of our discussion is the integral part parents play in an athlete's life and how their involvement can be optimized. With his books "The Sports Parent Solution" and "The Culture System," JP provides a comprehensive strategy for anyone looking to foster a supportive and disciplined sports environment, now available on Amazon and tocculture.com. Listeners will gain valuable insights from JP's transition from basketball coaching to coaching coaches, emphasizing the need for an outward mindset and the practice of asking great questions to establish strong partnerships and communication. His four-part sports parent solution sets the foundation for developing effective team culture, outlining philosophy, support partnerships, continuous communication, and boundaries enforcement. Belinda delves into JP's firsthand experience with challenging parent interactions, which led to his evidence-based methods for repairing relationships and enhancing overall team trust and performance. Throughout this episode, JP shares practical tips drawn from his extensive experience and coaching practices, emphasizing the importance of listening and engaging in meaningful conversations. The discussion also covers gender dynamics in team settings, the benefits of women's involvement, and the impact of intentional culture-building for athlete resilience. Be sure to tune in for JP's social media handles and learn how to access his resources, which are not only invaluable to coaches but also enlightening for parents and soon, with his upcoming book, for athletes themselves. This insightful session is a must-listen for those committed to crafting an athlete-centered support system that prioritizes mental health and nurtures intrinsic motivation in the competitive world of sports. Connect with JP HERE. 00:00 Former basketball player turned coach and author. 05:13 New book addresses engaging parents in sports. 09:05 Approach people with empathy and thoughtful questions. 10:38 Philosophy, behavior, and support in sports parenting. 16:00 Book discusses player development plans and support. 19:33 Parents and coaches influence athletes' mental health. 21:07 Supportive environments build athlete resilience, not therapy. 26:29 Research shows benefits of adding women to teams. 27:27 Men need courage to have impactful conversations. 30:42 Grateful for support, promise to feature later.
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Learn more about Wes here.
Follow The Complete Driver Coach on Instagram.
Learn more about the Drivers Toolkit here.
02:30 30-year motorsport journey beginning at Ball and Racing.
06:07 Career in racing, almost went to IndyCar.
07:42 Young racing enthusiast experiences exhilarating years of competition.
13:12 Heart condition forces career break in 2015.
15:42 Busy year, helped team, changed career.
19:10 Engineer creates program to help race drivers improve.
22:23 Video course, lifetime access, good value, comprehensive.
26:32 Drivers wanted for personalized race training. Contact us.
30:44 Don't know it all, be adaptable, coachable.
33:00 Thanks, Laz. Fantastic show. Check out Complete race a driver website and Wes's Instagram. -
Nick Flodstrom is a club racer turned Kart Shop Owner!
To learn more about Melbourne Kart 'Community' race to here.
Connect with Nick on Instagram here.
Listen to our previous shows with Nick about his rise to being a Kart owner
#Club Day Racing
00:00 Motorsport Coaching Podcast welcomes Nick Fletcher's new venture.
04:41 Motorsport HQ: Workshop, retail, coaching, development room.
07:16 Oakley creates community with Young Drivers Academy.
11:02 Coaching, training, sponsorship turn carting into business.
15:10 Cart storage with transportation; popular and essential.
16:19 Pete's struggle with commuting and storage.
19:20 Passionate about kids and motorsport gear.
22:37 Filming pre-enduro, shop setup, race support. -
Connect with Jess Golding Motorsport
Learn more about MotiV8 Training.
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Join the 10-day Social Media Challenge HERE.
Grab the transcript of this show HERE.
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Needing sponsors, join the waitlist for our September 18th start date for our Winning Sponsors course where we will develop a full sponsorship strategy in four weeks, covering the why and how to gain sponsors. Why join the waitlist, well because you get special bonuses and offers. Register here.
Benefits List - download here.
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If you are serious about seeking sponsorship join our waitlist for our Winning Sponsors course commencing Monday September 18th 2023.
Register your interest here to receive a great rate and extra bonuses.
Download for FREE:
1. 50 benefits to offer sponsors here.
2. Type of sponsorship here.
3. Book a free strategy call at any time here.
Race over to motiv8training.com.au to learn about our services.
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Charlotte is passionate about helping athletes elevate their athlete pathway through building their brand and connecting with incredible opportunities. Her focus is on empowering athletes with the knowledge, skills and resources they need to confidently identify, communicate and leverage their brand. She has personally mentored hundreds of professional and elite athletes in their brand development in Australia and around the globe. She enjoys helping athletes connect an idea with an opportunity and identifying the unique value they have to offer the world. With a Master of Professional Writing and the co-author of The Athlete Brand, Charlotte loves designing and delivering educational content that contributes to the pathway development of athletes — both in and out of sport.
Website URL: https://www.thebrandbuilders.com.au
Instagram: https://www.instagram.com/wearethebrandbuilders
LinkedIn: https://www.linkedin.com/company/the-brand-builders-co
Join the free CANVA workshop - How to Use Canva to develop your brand https://www.motiv8training.com.au/what_is_canva
Previous Episodes with Charlotte:
#15 - Listen Here - What is Brand Building?
#106 - Listen Here - Brand Building - the Relationship to Sponsorships
Grab your free Roadmap to building your brand here.
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