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  • Ep 156: Superfandom, superfandom, superfandom. Unless you’ve been living on the moon for the last year, you’ll not have been able to avoid the latest obsession of pretty much anyone working in the music industry. We chatted to Jacquelle Horton, CEO/Founder of superfan platform Fave, about the nature of superfandom – and we also dug into how to nurture it without taking advantage of enthusiastic fans.

    The industry’s current interest in superfandom makes sense: whether you’re a DIY artist, a manager, a label, a booking agent, or anything else – it’s clear that super-serving your superfans makes fans more happy, and makes you more money. Plus, it dovetails nicely with the direct-to-fan business model many are trying to build. Jacquelle tells us about the power of superfandom and how to do it right.

    Fave: https://faveforfans.com/

    Eminem – Til I Collapse: https://www.youtube.com/watch?v=Pi3_Zs-oRUo

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  • Ep. 155: Andre Benz founded The Nations when he was in high school. What began as a Youtube channel uploading dance music remixes has transformed into a media conglomerate with a record label and various genre-focused channels.

    In the latest episode of the Music Ally Focus podcast, he explains the challenges of building a multi-faceted ecosystem that meets the needs of modern music fans, and also creators – and doing it all on top of existing infrastructure in the form of Youtube.

    The Nations' success, he says, hinges on understanding its audience.By fostering a community through comments and replies, he built a loyal fanbase hungry for curated music experiences.

    This community-building resonated deeply with Benz. "There's so much power... in replying to comments and making them feel special," he says. This philosophy, he believes, aligns with a shift in music consumption, where tastemakers and algorithms now play a bigger role than traditional gatekeepers.

    "It's essentially a modern-day radio station" for a younger generation seeking music that aligns with their tastes, says Benz.

    Nations https://nations.io/

    Lowly https://lowly.io/about/

    Broke: https://www.brokemusic.io/about

    ------

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  • Content warning: this episode discusses sexual abuse.

    Ep. 154: Caroline Heldman Ph.D and Samantha Maloney are co-founders of the Sound Off Coalition, which recently published a report that called out “the scathing history and financial impact of decades of sexual abuse and coverups in the music industry”. In the report, publicly-available information on reported allegations of sexual abuse, harassment and related misconduct involving musicians and music industry executives is catalogued in detail. Amongst its key demands is a call for an end to the use of non-disclosure agreements (NDAs) that silence survivors.

    While its mostly comprised of allegations - and the report notes that "all individuals should be considered innocent until proven guilty” – it’s still a sobering document: over 200 pages detailing allegations against some of the most well-known names in the music business.

    We spoke to Caroline and Samantha about their work, the impact of the report, what they describe as a pattern of “covering up” by big music companies, the way they are using shareholder and political activism to try to make a difference – and the scale of the challenge.

    > Links mentioned in the podcast:

    Sound Off Coalition report: https://soundoffcoalition.org

    The Representation Project: ⁠https://therepproject.org/campaigns-timeline/⁠

    The Punk Rock Therapist ⁠https://www.thepunkrocktherapist.org⁠

    Music Ally reporting on The Sound Off report: https://musically.com/2024/03/01/sound-off-report-targets-rampant-rape-culture-in-music-industry/

    R. Kelly: The history of his crimes and allegations against him - BBC news: https://www.bbc.com/news/entertainment-arts-40635526

    Lady Gaga sexual assault - BBC news: https://www.bbc.com/news/entertainment-arts-57199018

    ------

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  • Episode 153: What's the health of the music festival ecosystem like? Not great, says Nick Morgan, CEO of UK festival company The Fair. Nick, who is also vice chair of the UK’s Association of Independent Festivals (AIF), and his colleague Yasmin Galletti join Music Ally's editor Joe Sparrow and discuss the pressures festivals are under, in an environment where, they say, having seen one in six festivals go bust in the pandemic, another 1 in 6 will go bust in 2024 too.
    the place that music festivals hold in the UK society – and in other countries – has changed dramatically in the last 20 years; and whether the many festivals are still viable during an economic crunch. We also chat about what the are AIF is campaigning for, and the changing customer demographic and how festivals need to cater for their needs differently.

    The Fair: https://wearethefair.com

    AIF: https://www.aiforg.com/

    Skipping: https://www.instagram.com/reel/C5KFv8CyY6o/

    ------

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  • Episode 152: Young Voices arranges huge, arena-sized, choir performances for school children, and we were joined by Ben Lewis, CEO of Young Voices, and Anna Phoebe, violinist who performs with Young Voices (and is on the Board at The Ivors Academy.)

    We spoke about the importance of music at the grassroots level, and encouraging children to sing and perform together. They talked about the unifying effect of the huge Young Voices shows, the state of music education and the need for it in the talent pipeline, and what singing and taking part in music does for children's development – and for the economy.

    Young Voices: https://www.youngvoices.co.uk

    Young Voices video: https://www.youtube.com/watch?v=bMhHRV_l-68

    Young Voices’ Impact Report: https://www.youngvoices.co.uk/yv-social-and-economic-impact-report

    The dawn chorus: https://www.youtube.com/watch?v=wWLK2gu_Krk

    Bob Marley: https://www.youtube.com/watch?v=OSOqWgqwynQ

    Inner City Life: https://www.youtube.com/watch?v=i-P98B2skts

    Dice: https://www.guinnessworldrecords.com/world-records/716798-most-dice-stacked-with-one-foot-in-one-minute

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  • Episode 151: We're joined by music industry psychologist and therapist Anne Löhr to get a snapshot of the state of mental health within the music industry, and her interpretation of how well the industry has supported the mental health of the people in it. SPOILER: uh-oh, it’s not been great – but it’s getting better.

    The music industry has, according to Anne, stuck to one approach when dealing with mental health: and the results have been disastrous. So we talked about the damage that has been done and whether now, in 2024, things are changing – and are they changing fast enough?

    We also ask Anne if the big players, like major labels, have a duty of care to look after the mental health of the people it is making money from.

    Anne Löhr: http://www.anneloehr.de/

    MITC: https://musicindustrytherapists.com

    Bjork: https://www.youtube.com/watch?v=4x1icKp4MNc

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  • Episode 150(!): Suzanne Bull, founder of Attitude is Everything – which connects disabled people with music and live event industries to improve access – and Dr Teresa Moore, Director at A Greener Future – which helps organisations, events, festivals and venues be more environmentally sustainable – join Music Ally's editor Joe Sparrow.

    They spoke about how the twin issues of sustainability at music festivals and access for people with disabilities connect, and why they’re opening up a conversation about how the sustainability challenge can incorporate the needs of people with disabilities.

    Despite the live music industry taking steps to improve the individual issues, sustainability and accessibility have generally been two siloed activities. Suzanne and Teresa are aiming to change that.

    They spoke about the toolkit their two organisations have put together, which is designed to help festival organisers make their sustainability ambitions work in step with their accessibility goals, and we also chatted about the challenges that disabled people face in the face of climate-change-related actions.

    And if you’re are interested in making a difference, we chatted about what you can do (besides downloading the toolkit!) to make simple but effective progress to sustainable accessibility.

    The toolkit: https://attitudeiseverything.org.uk/no-climate-action-without-us-toolkit/

    AGF: https://www.agreenerfuture.com/about

    AIE: https://attitudeiseverything.org.uk/about/

    Hair/candles: https://www.guinnessworldrecords.com/world-records/most-candles-extinguished-with-a-pigtail-(platted-ponytail)-in-one-minute

    ------

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  • Ep 149: Sofar Sounds CEO Jim Lucchese joins Music Ally editor Joe Sparrow to talk about the current economics of live music and its impact on local, independent artists. Live music is a hard business at the best of times, but for smaller and emerging artists, it can be brutally tough. A good number of artists now get their start playing Sofar Sounds shows, so we ask Jim to explain what artists and people working in the local live industry are experiencing, and what are the main economic and infrastructure pressures on them at the moment.

    Joe also asks Jim what the solutions might be – at a local grassroots level, but also the responsibilty of bigger players in the live space.

    Sofar Sounds: https://www.sofarsounds.com

    ⁠Most bananas peeled and eaten in one minute⁠: https://www.guinnessworldrecords.com/world-records/most-bananas-peeled-and-eaten-in-one-minute

    ------

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  • Ep 148: Gen Z music fans are able to immediately sense when an artist’s communications with fans feel inauthentic. But marketing has in its nature an element of inauthenticity – so how do you maintain a feeling of authenticity when marketing to this young, online-only generation? And how can artists and teams market effectively directly to these younger fans or potential fans?

    Keturah Cummings is founder/CEO of Forward Slash, a social media agency and content production studio that specialises in connecting with youth audiences – and she explains where marketing efforts should be focused in an increasingly D2C environment.

    Forward Slash: https://forwardslashinc.co

    Keturah's DJ mix with the Sade remix she mentions: https://youtu.be/hKjZ6jXxRro

    So Future: http://linktr.ee/sofutureclub

    Ice cubes: https://www.guinnessworldrecords.com/world-records/103883-most-ice-cubes-moved-by-mouth-in-one-minute

    ------

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  • Ep. 147: Stuart Dredge, Music Ally’s Head of Insight, joins Editor Joe Sparrow to answer some of the biggest and most complex questions in the DSP space in 2024.

    This podcast is aligned with Music Ally’s new quarterly report and the Big Questions they chat about include:

    • Who are the winners and losers from artist-centric payment systems – and will creators and labels be satisfied?
    • How often and by how much should subscription prices change – and are we now in an era of incremental increases?
    • What are the industry’s needs (or demands) around marketing from DSPs – and will a bold platform finally go all-in on fan communities?

    So if you need to quickly get up to speed with the issues that DSPs are facing and the changes that are coming this year, it’s the most informative way to spend the next 30 minutes!

    Music Ally’s Quarterly Reports: https://musically.com/category/reports/

    Pencils in beard: https://www.guinnessworldrecords.com/world-records/673649-most-pencils-put-into-a-beard-in-one-minute

    ------

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  • Ep. 146: In this episode we ask: how do people search for music today and what do people really want in their results? We welcome Einar Helde, AIMS API co-founder and CCO, to the Focus podcast to answer that question, as well as to explain how technology is allowing people to search in novel and nuanced ways – and what that means for people who make music.

    The needs of people who make, share and use music have changed dramatically. Artists scramble to be discovered amongst the supposed 100,000+ new tracks uploaded each day, and equally, the people seeking music scramble to find what they really want. In this Music Ally Focus Extra episode, made in partnership with AIMS API, we discuss the future of this discovery quandary, and how being able to search for music in a way that allows those searchers – whether professional music supervisors or simply fans of music – to get what they want, and perhaps even get what they didn’t know they wanted in the first place.

    AIMS API: https://www.aimsapi.com/

  • Ep 145: Joe Sparrow is joined by Sean Lee, CEO/co-founder and Kyungtae Kim, co-founder and Audio & AI Specialist, of Verses, an AI music platform that powers music generation in virtual spaces. We wanted to talk about the use of dynamic AI-created music in the metaverse, and how that music then connects to virtual items. Essentially: where three of recent years’ most hypebeast products – AI created music, NFTs and metaverses – all come together.

    Verses has recently been nominated for a 2024 CES Award for its “Beat-based AI music video generator”, aespa world, a tool that “automatically creates music videos when users touch the screen in sync with the beat.” We spoke about how AI generated music will fit into virtual spaces, who owns the music generated in this way, and whether human communities will miss out on communal experiences if they are not united by a consistent musical presence

    Verses: https://www.verses.kr/

    Transcript provided by Sean Lee and Kyungtae Kim: https://docs.google.com/document/d/1U2p7hODk1LJj2wvaBCUJ45lUCAHuPDE-1JSahayYlKA/edit?usp=sharing

    Cow tricks: https://www.guinnessworldrecords.com/world-records/730746-most-tricks-performed-by-a-cow-in-one-minute

    Roni Size & Reprazent – Brown Paper Bag: https://www.youtube.com/watch?v=cwI0gbGEyuI

    SHINee - View: https://www.youtube.com/watch?v=UF53cptEE5k

    ------

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  • Ep. 144: Tuned Global's CEO Con Raso joins Joe Sparrow to talk about something that sounds a bit intangible and distant: the cost of storing all the music that gets streamed. If it’s essentially free for owners of huge catalogues of music to upload their files to someone else’s server, then they will – and smaller rightsholders like DIY artists and labels will be under increasing competition against an ever-increasing volume.

    Con and Joe chatted about whether DSPs should charge for storage and what the effects of that may look like for large and small rightsholders - and they also talked about a hypothetical future with small indie streaming platforms – just like small indie labels.

    Tuned Global: https://www.tunedglobal.com

    The Fall – Totally Wired: https://www.youtube.com/watch?v=R26AwWdQyHU

    Balloons: https://www.guinnessworldrecords.com/world-records/fastest-time-to-blow-up-a-balloon-with-the-eye

    ------

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  • Ep 143: Marie Clausen worked hard to rise to a senior position in the music industry, only to find that she was often the only woman in the room. So she’s now driven to change that – and she explains to Joe Sparrow how she initiated Merlin’s Engage mentorship program, designed to boost the representation of women in the top ranks of the music industry.

    Marie is U.S. Managing Director at Ninja Tune, and is also Managing Board Director for Merlin, the digital rights music licensing partner organisation for independent rightsholders. We talk about her own career, how Merlin’s mentorship program works, the importance of finding strong allyship and support, what changes she is already seeing – and what you can do to be part of the change.

    Marie Clausen: https://www.linkedin.com/in/marieccclausen

    Merlin Engage: https://merlinnetwork.org/merlin-engage-executive-mentoring-for-the-next-generation-of-female-music-leaders/

    Merlin Engage alumni interviews: https://merlinnetwork.org/merlin-engage-alumni-interviews-katie-alberts

    Friday I’m in Love - The Cure: https://youtu.be/mGgMZpGYiy8

    Scones: https://www.guinnessworldrecords.com/world-records/705985-most-scones-assembled-in-one-minute
    ------

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  • Ep 142: Cory Docorow is a highly regarded sci-fi author, activist and journalist who is in favour of the liberalisation and modernisation of copyright laws. He recently coined the concept of "enshittification", which is when monopolistic digital platforms offer increasingly worse services to continue making money... and then they die. We talk about how the music industry is enshittifying itself, and how copyright could be used better. You may find his views provocative and/or counter to your own beliefs – which of course is all the more reason to listen to them! PLUS, stay tuned until the end of the podcast for an exclusive extract from the audiobook of Cory’s new book The Bezzle, read by Wil Wheaton, and which deals with music copyright theft.

    More on Cory: he is also a special advisor to the Electronic Frontier Foundation (⁠eff.org⁠), the non-profit digital rights group, and he has published a number of fiction and non-fiction books. "Enshittification" was the American Dialect Society's 2023 Word of the Year. His newest novel is The Bezzle.

    Cory Doctorow: https://pluralistic.net

    The Bezzle – UK: https://www.bloomsbury.com/uk/bezzle-9781804547793/

    The Bezzle – US: https://us.macmillan.com/books/9781250865878/thebezzle

    Enshittification: ⁠https://en.wikipedia.org/wiki/Enshittification⁠

    Remain in Light covered by Angelique Kidjo: https://youtube.com/playlist?list=OLAK5uy_mbIYOh0HJq4wi9oYI-SjACbkSJHC_u7Ng&si=gk1GbRbtkJExJzqI

    Munchmills: https://www.guinnessworldrecords.com/world-records/105683-most-munchmills-in-one-minute-breakdance

    ------

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  • Ep 141: Dmytro Lopushanskyy, CTO of AI-powered song analysis and discovery tool Harmix, joins Joe to explain how tools like his actually work, and how they can find overlooked songs that are buried deep in catalogues. Dmytro also talks about what life in the music industry may be like when we have useful AI assistants, and how artists and rightsholders should be able to opt their music out of training AI models.

    Harmix uses AI to sift through giant catalogues of music with the intention of helping people – like music supervisors – find music they can use in video film and TV. It lets users search with words, images, videos and other music to find music that best matches what’s in their heads. In this Music Ally Extra episode, made in partnership with Harmix, Dmytro explains where technology like this is headed, what benefits it will bring, and why taking an ethical approach to training AI models is so important.

    Try Harmix Search: https://web.harmix.ai
    Interested in evaluating using Harmix with your own catalogue? Email [email protected] to request a free test and in-depth discoverability report.

  • Ep. 140: Joe is joined by Sherry Saeedi, founder & CEO of Verswire. Sherry says that Verswire is a new alternative to record labels – or “a venture capital model alternative for signing musicians” as she puts it. We ask her why she believes it is “the future of music” and Sherry talks with the passion and language of a tech founder. She thinks that the Verswire model of investing in artists in a similar way to how startups are funded will have a major disruptive effect on the long-standing record label model. Verswire is now signing bands, has pulled in $12.3M in seed and series A investment, and is opening a publishing arm in partnership with Kobalt – so we ask her to explain how it is disruptive.

    LINKS:

    Verswire Website

    Verswire Instagram

    Sherry Saeedi's Instagram

    Blink 182 – Enema of the State: https://youtube.com/playlist?list=OLAK5uy_ku1eCIHSQXftkjdy1pDCmCHYLyHza-agY&si=px29N2GpY1YDO-cb

    Rob Thomas - Someday: https://www.youtube.com/watch?v=H6pODq8_FxE

    Drill bits: https://www.guinnessworldrecords.com/world-records/609662-most-times-to-insert-a-power-drill-bit-into-the-nose-in-30-seconds

    ------

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  • Ep. 139: The Black Eyed Peas have sold an estimated 80 million records, are one of only a handful of artists to have simultaneously held the number-one and number-two spots on the Billboard Hot 100 chart, and have headlined the Super Bowl half-time show. We were very happy to talk to Rachel Strassberger, one third of the Black Eyed Peas' management team. She speaks to Music Ally’s Editor Joe Sparrow about what it's like to co-manage one of the world’s best-selling and well-known groups, and what she has learned along the way.

    Rachel also talks about how the team balances promoting a mix of classic hits and front line releases, and what the modern requirements are from managers for artists – of all sizes. She also talks from her personal perspective about the skills managers will need to adopt in the next ten years as the industry undergoes another cycle of rapid change.

    Rachel Strassberger: https://www.linkedin.com/in/rachel-strassberger-1434141b/

    Where is the Love? https://www.youtube.com/watch?v=WpYeekQkAdc

    Dice/feet https://www.guinnessworldrecords.com/world-records/716798-most-dice-stacked-with-one-foot-in-one-minute

    ------

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  • Ep. 138: Lyrics are now everywhere - in our streaming apps, on short form social media, and in the now ubiquitous lyric video. So how might lyrics be used in the future in ways we may not have thought of? Joe Sparrow is joined by Darryl Ballantyne, founder & CEO of LyricFind, one of the oldest companies to license lyrics on behalf of rightsholders to various digital services, who chats about the how lyrics will be used in autonomous vehicles – and by various generative AI tools. Are these platforms licensing them and what are the wider legal implications if someone, for instance, asks an AI to create a new set of lyrics in the style of U2 or "Penny Lane"? (He also explains how Hanson’s “Mmm-Bop” is actually a very tragic song if you think about the lyrics...)

    LyricFind: https://www.lyricfind.com/

    Don Henley - The Boys Of Summer: youtube.com/watch?v=6RUIeX6UCT8

    Pancakes https://www.guinnessworldrecords.com/world-records/most-tosses-of-a-pancake-in-one-minute

    ------

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  • Ep. 137: Marie Fol, Lead of the Keychange initiative, joins Music Ally’s Editor Joe Sparrow and they takes stock of gender representation in the music industry in 2024. Keychange is a global network and movement with a wide ranging remit to works towards what it calls “a total restructure of the music industry in reaching full gender equality.”

    Joe and Marie discuss Keychange’s ambitions for the year ahead and talk in depth across a number of areas in the music business – as well as the challenges that Keychange faces, and the pushback and common counter-arguments she faces. Marie and Joe and also dig into the more complex issues, including the "pipeline problem", and her advice on how you can make tangible and actionable differences.

    Keychange: https://www.keychange.eu/about-us

    Keychange US: https://www.keychangeus.com/

    Kimmortal https://kimmortalportal.com/aboutme

    Burgers:https://www.guinnessworldrecords.com/world-records/612186-most-hamburgers-assembled-in-one-minute

    ------

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