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  • In today’s episode, we break down the fundamentals of Artificial Intelligence (AI) in simple, easy-to-understand terms. Though it might sound like a complex buzzword, AI is essentially about enabling machines to perform tasks that typically require human intelligence—such as learning, reasoning, and making decisions.

    Key Points Covered:

    * What is AI, Really?Think of it as technology that allows computers and robots to learn from data, recognize patterns, and act on them, much like how a phone assistant can understand your voice and answer your questions.

    * Stripping Away the Hype:AI is often seen as a mystical technology or treated like a marketing buzzword. We clarify that AI is neither an all-knowing entity nor just a flashy term. It’s a field of technology evolving with clear principles, methods, and tools.

    * Different Types of AI:From narrow AI designed to excel at a single task (like suggesting the next video you might enjoy) to broader concepts like general AI (far more hypothetical at this stage), we explore the range of AI systems in use today.

    * Learning Models and Techniques:Discover how machines learn through techniques like machine learning and deep learning—feeding algorithms large amounts of data to improve their performance over time.

    * Practical Examples:From voice assistants to recommendation engines, we examine everyday applications of AI and how they’re reshaping our interactions with technology.

    Why It Matters:Understanding AI at a fundamental level demystifies the concept and helps you navigate the increasingly AI-driven world. Whether you’re a curious consumer, a student, or a professional, grasping these basics will allow you to understand what AI can—and can’t—do, and why it’s becoming so central to our digital lives.

    Tune In:Join us as we simplify AI, dispel misconceptions, and give you the tools to confidently follow the ongoing conversation about this transformative technology.

    #AIForBeginners #ArtificialIntelligence #MachineLearning #TechExplained #LetsTalkAbout



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In this episode, we explore the key takeaways from IFA 2024, one of the world’s premier consumer electronics and home appliance trade shows held annually in Berlin. This year’s event showcased a marketplace in rapid transition, shaped by new players, cutting-edge displays, and an ever-increasing focus on sustainability and connectivity.

    Highlights from IFA 2024:

    * Erosion of the Mid-Range Market:Chinese brands like Haier, Midea, Hisense, and TCL are challenging established premium names (Bosch, Samsung, LG) by offering high-quality appliances and electronics at more accessible prices. Their efficient manufacturing and supply chains have enabled them to deliver advanced features at a fraction of the cost, redefining consumer expectations.

    * AI-Enhanced Appliances:Industry leaders such as LG and Samsung are moving toward fully integrated ecosystems powered by artificial intelligence. While these ecosystems promise automation and personalization, there’s still a gap between AI’s potential and tangible, everyday use cases that resonate with consumers. The future is on the horizon, but end-users are still waiting to see AI’s real-world impact.

    * Next-Gen Displays and Immersive Experiences:OLED, microLED, and 8K technologies are transforming screens into vibrant, interactive surfaces. Hisense, TCL, LG, and Samsung are at the forefront, pushing beyond the traditional TV to create immersive content experiences throughout the home. Expect new devices that blend seamlessly with interior design, bringing the “home of the future” into the present.

    A European Perspective:

    * Sustainability & Energy Efficiency:European consumers value eco-friendly, energy-efficient products more than ever. Brands that embrace these values are winning hearts—and market share.

    * Connectivity & Smart Homes:Devices delivering fluid integration, enhanced security, and remote control are on the rise, reflecting a desire for more interconnected, easily managed households.

    * Regulations & Standards:Strict EU guidelines around data privacy, sustainability, and efficiency significantly influence the product portfolios showcased at IFA, shaping the kinds of innovations consumers will see in the coming years.

    In Summary:IFA 2024 reveals an industry undergoing constant evolution, driven by technology breakthroughs and shifting consumer demands. For businesses and brands operating in Europe, staying ahead means embracing these trends, innovating sustainably, and meeting the rising expectations of a savvy, globally connected audience.

    As Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” The challenge now is deciding which you want to be.

    #IFA2024 #TechInnovation #ConsumerElectronics #EuropeanTrends #Sustainability #SmartHomes #LetsTalkAbout



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
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  • In this episode, we dive into the rapidly changing landscape of digital entertainment. Not long ago, traditional television reigned supreme, followed by a golden era of streaming platforms like Netflix and Disney+ revolutionizing how we watch what we love. But now, an unexpected challenger has emerged—social media, with TikTok at the forefront.

    We’ll explore how subscription fatigue, rising costs, and an oversaturated market have paved the way for short-form, snackable content to capture our attention. Are longer shows losing their appeal as we gravitate toward quick hits of entertainment on our smartphones? What does this shift mean for both established streaming giants and consumers?

    Join us as we discuss the new hurdles in today’s content wars, the ever-growing competition for our limited free time, and the fresh strategies platforms are adopting to stay relevant. If you’re curious about who’s truly winning the battle for our attention—and what comes next—don’t miss this conversation.

    For more insights, data, and trends, check out the full article linked .

    #Streaming #SocialMedia #DigitalEntertainment #TVvsTikTok #FutureOfEntertainment #LetsTalkAbout



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today’s episode, we explore how the ideas from Chip and Dan Heath’s “The Power of Moments” can transform the way we approach sales. Not all moments are created equal, and the most memorable ones don’t just happen by chance—they can be designed. When applied to the world of sales, this perspective can make a remarkable impact on how your customers perceive and remember their experience with you.

    Key Takeaways:

    * Elevate Emotions (🌟):Stand out by creating a purchase experience that goes beyond the ordinary. A small, unexpected gesture—such as a personalized follow-up or a thoughtful surprise—can turn a routine interaction into something special and memorable.

    * Create Pride (🏆):Celebrate your customer’s achievements and decisions. Acknowledging their success and the positive impact of their choice to buy from you strengthens the emotional connection and reinforces the value of their purchase.

    * Genuine Connection (🤝):Customers don’t buy products alone; they buy emotions, relationships, and trust. Ensure every conversation feels authentic, sincere, and meaningful. Show that you understand their needs and genuinely care about their well-being.

    * Shift Perspectives (🔄):Help your client see things from a new angle. Demonstrate how your solution not only solves their immediate problem but also reshapes how they operate and achieve their goals, providing a transformative experience rather than a simple transaction.

    In Essence:We’re not just selling products—we’re creating experiences. In an increasingly competitive environment, the sales that truly stand out are those that leave a lasting emotional impression.

    Join us as we delve into the power of moments and discover how to turn every sale into an opportunity to create a lasting, positive memory.

    #LetsTalkAbout #ValueSelling #ImpactfulMoments #SalesLeadership #CustomerExperience #ProfessionalGrowth



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today’s episode, we merge two seemingly distant worlds: philosophy and sales. Drawing on the insights of philosopher Massimo Pigliucci and stoic principles, we’ll explore how the wisdom of the ancients can elevate modern selling techniques.

    Key Themes:

    * Focus on What You Can Control:Just as the Stoics advised, direct your energy and attention to the factors you can influence—your actions, your mindset, and how you treat clients. Instead of stressing over external forces like market fluctuations or customer moods, concentrate on delivering value, refining your skills, and maintaining a positive attitude.

    * Ethics and Virtue in Every Interaction:Ethical behavior isn’t just the right thing to do; it enhances relationships with customers and builds a trustworthy reputation. By incorporating virtue into your daily work, you create a foundation of credibility and respect that can differentiate you in a crowded marketplace.

    * Critical Thinking and Rational Skepticism:Embrace thoughtful analysis to identify genuine opportunities and avoid ineffective sales tactics. A philosophical approach encourages probing questions, careful evaluation, and strategic thinking—core abilities that separate good salespeople from great ones.

    Why This Matters: Philosophy provides more than abstract ideas—it offers practical tools for navigating uncertainty, maintaining resilience, and fostering meaningful connections. By blending the timeless wisdom of thinkers like Pigliucci with the dynamic world of sales, you can achieve more than hitting quotas; you can reach lasting professional growth and genuine fulfillment.

    Join us as we learn how adopting a philosophical mindset can help you not only meet your sales targets but also thrive ethically, authentically, and sustainably.

    #SalesWithPhilosophy #MassimoPigliucci #StoicismInBusiness #EthicalSales #ProfessionalGrowth



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today’s episode, we explore the dynamic world of leadership in times of change, where adaptation, empathy, and proactive communication are essential skills for every manager. Change, defined as the process of moving from one state to another—often uncertain—has become the only true constant in our organizations and industries.

    From Control to InspirationTwenty years ago, leadership was mostly hierarchical and centered on control. Leaders were expected to have all the answers and maintain stability. But the landscape has shifted dramatically due to technology, globalization, and evolving workforce values. Modern leadership now hinges on:

    * Inspiring vs. Controlling: Leaders must offer purpose and emotional connection rather than just rules and directives.

    * Asking vs. Knowing: It’s no longer about having all the answers; it’s about fostering an environment where teams collaborate and innovate together.

    * Global and Remote Teams: Diversity and virtual work environments demand cultural sensitivity, trust-building, and the ability to connect with individuals across time zones and backgrounds.

    * People Over Tasks: Prioritizing well-being, development, and human connection trumps mere task completion and efficiency metrics.

    The Challenges of Leading Today

    * Rapid, Unpredictable Change: Navigating uncertainty and evolving conditions without a clear roadmap.

    * Diverse, Distributed Teams: Managing people with different backgrounds, expectations, and skill sets, often scattered around the world.

    * Building Trust Amid Transformation: Maintaining credibility and confidence when the future is unclear.

    3 Practical Tips for Leading Through Change

    * Active Listening: Understand your team’s fears, motivations, and ideas. Ask questions, truly listen, and respond thoughtfully.

    * Transparency: Honest, clear communication reduces anxiety in uncertain times. Sharing what you know—and what you don’t—fosters trust.

    * Adapt a Growth Mindset: Embrace continuous learning, remain flexible, and be open to adjusting your strategies as conditions evolve.

    In Essence:“Leading in times of change isn’t about predicting the future; it’s about learning how to navigate it.” Embrace this mindset and guide your team forward with empathy, adaptability, and a shared sense of purpose.

    #LetsTalkAbout #Leadership #Change #LeadershipSkills #PersonalGrowth #TeamManagement



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today’s episode, we explore the life and legacy of Hans Rosling (1948–2017), a Swedish physician, academic, and statistician renowned for his remarkable ability to communicate global development and health data with clarity, creativity, and optimism. Rosling challenged how we perceive the world, urging us to replace outdated assumptions with evidence-based understanding.

    Key Takeaways from Hans Rosling’s Work:

    * Data-Driven Perspective:Rosling emphasized basing our worldview on current, accurate data rather than on preconceived notions or obsolete information. By doing so, we can discover that global conditions are often far better than we imagine.

    * Blurring the Lines Between ‘Developed’ and ‘Developing’:He showed that many countries traditionally labeled as “poor” have made substantial strides in health, education, and economic indicators—proving these categories are less clear-cut than we once believed.

    * Remarkable Global Progress:Rosling’s research highlighted improvements in critical areas such as life expectancy, poverty reduction, and access to education. He revealed a trajectory of positive change that the public often underestimates.

    * Education and Critical Thinking:He championed the importance of improving statistical literacy and critical thinking skills. Understanding how to interpret data empowers people to make informed decisions and more accurately assess world affairs.

    * Innovative Data Visualization:Using animated graphs and interactive tools, Rosling made complex data accessible, engaging, and memorable—bridging the gap between experts and everyday audiences.

    * Evidence-Based Optimism:While acknowledging global challenges, Rosling fostered a fact-based optimism. His work reminds us that serious issues remain, yet tangible progress offers hope and encourages proactive solutions.

    In Essence:Hans Rosling’s legacy inspires us to question our assumptions, embrace objective data, and appreciate the measurable advancements humanity has achieved. By viewing the world through a fact-based lens, we not only gain a more accurate understanding but also discover genuine reasons for optimism.

    Join us as we celebrate Hans Rosling’s insights, inviting you to see the world anew and recognize the data-driven progress that often goes unnoticed.

    #HansRosling #KnowTheWorld #SurprisingData #RealisticOptimism #GlobalLearning #LetsTalkAbout



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today's episode, we delve into the hidden world of cognitive biases and how they can subtly sabotage your sales efforts. Often described as “mental shortcuts,” these biases affect both the seller and the buyer—shaping how we interpret information and ultimately make decisions.

    Why Does This Matter?By understanding these common biases, you can refine your sales strategy, sharpen your negotiation skills, and foster more genuine, productive relationships with your clients.

    5 Key Biases to Watch Out For:

    * Confirmation Bias (🧠)We pay attention only to information that supports our preconceptions. In sales, this can mean ignoring critical signals from your customer that don’t align with your expectations.Tip: Challenge your assumptions and keep an open mind.

    * Anchoring Bias (⚓️)The first piece of information you receive can set the tone for everything that follows. In sales, that initial price or offer often exerts an outsized influence.Tip: Stay flexible and consider all data points before making a final decision.

    * Availability Bias (📈)We rely too heavily on recent or memorable experiences. A single bad deal might make you believe all deals will go south.Tip: Remind yourself that every customer and situation is unique—each new interaction is a fresh opportunity.

    * Bandwagon Effect (🚋)We tend to follow the crowd. In sales, you might be tempted to replicate strategies just because they’re popular.Tip: Dare to differentiate yourself. Find your unique selling proposition rather than copying others.

    * Recency (Proximity) Bias (🔄)We give more weight to the latest events or information. This can push you to focus only on short-term gains, neglecting long-term client relationships.Tip: Remember that loyalty and trust pay dividends over time.

    In Summary:Being mindful of these biases not only elevates your sales techniques but also enhances the connection you form with customers. As you refine your approach, remember: selling isn’t just about convincing—it’s about listening and questioning your own assumptions. 🌟

    #LetsTalkAbout #Sales #ConsumerPsychology #SalesSkills #EmotionalIntelligence #PersonalGrowth



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today’s episode, we explore Revenue Management, a strategic approach that can significantly boost your company’s profitability. From hotels and airlines to streaming platforms and restaurants, businesses across industries can optimize every sale and seize every opportunity by implementing revenue management principles.

    Why Revenue Management?In a competitive market, knowing how and when to adjust your prices makes all the difference. It’s about selling the right product, at the right price, to the right customer, at the right time. This principle helps ensure that each sale not only meets consumer demand but also contributes to maximizing overall revenue.

    What You’ll Learn:

    * Core Concepts: Understand the fundamental principles of revenue management and why it’s a game-changer.

    * Pricing Tactics: Discover how dynamic pricing, yield management, and forecasting can help you capitalize on shifting market conditions.

    * Segmentation & Timing: Learn how to identify target customers and pinpoint the best moment to sell.

    * Implementation Steps: Get practical tips and steps to integrate revenue management into your business model, no matter the industry.

    Ready to transform your results? 🚀Tune in as we share key strategies and actionable insights to help you harness the power of revenue management and achieve sustained growth.

    For more information and an in-depth article, visit: Link



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today's episode, we delve into the fascinating world of marketing psychology and explore how psychological principles continue to play a pivotal role in influencing consumer behavior, even 70 years after marketing was defined as a hybrid management field combining microeconomics, statistical mathematics, and psychology.

    Key Topics Covered:

    * The Decoy Effect:

    * Discover how offering three asymmetrical options, like popcorn sizes at the cinema, nudges you toward purchasing the more expensive option.

    * DIY as Added Value (The IKEA Effect):

    * Learn how companies like IKEA and LEROY MERLIN make you value products more by involving you in their creation, enhancing your sense of ownership and satisfaction.

    * The Bandwagon Effect:

    * Understand how the perception that "everyone is doing it" influences you to join in, often leading to increased consumption or adoption of trends.

    We also discuss other psychological tactics used in marketing to subtly guide your decisions without you even realizing it.

    Additional Resources:

    * For a detailed exploration of six psychological principles in marketing, check out this article: [Link to the article]

    Closing Thoughts:

    Next time you see a long queue outside a store or are enticed to buy popcorn at the movies, remember—you might be happily falling into a well-planned marketing strategy.

    Join us as we uncover the psychological tricks marketers use to influence our choices and how being aware of them can empower you as a consumer.

    #SomosMomentum #LetsTalkAbout 🎙️🧠



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today's episode, we delve into the intriguing concept of the Paradox of Choice and how it impacts both our personal lives and the world of e-commerce. Have you ever wondered whether it's better to have fewer options to choose from or an abundance of alternatives and configurations?

    Spoiler Alert: Fewer options often lead to faster purchases, greater satisfaction, less regret, and overall happiness. Let's explore why.

    Key Topics Discussed:

    * Paralysis by Analysis:

    * With fewer options, we make decisions quickly.

    * An overload of choices can lead to overthinking and indecision.

    * Studies show that conversion rates drop when consumers are presented with too many options.

    * Increased Regret:

    * More choices can make us feel there's a better product out there.

    * Higher chances of regretting our decision compared to when we have only a couple of options.

    * Elevated Expectations:

    * A vast array of options raises our expectations of finding the "perfect" product.

    * With fewer choices, our expectations are lower, making us more easily satisfied.

    * Feelings of Guilt:

    * If a product doesn't meet expectations and there were few options, we might blame external factors ("There were only two choices").

    * With many options, we tend to blame ourselves for not choosing better.

    * Perspective Matters:

    * Our decisions depend on what we can imagine; the market sets the limits of what we can desire.

    * Without setting boundaries, comparing options becomes overwhelming.

    * It's beneficial to have a reference framework or context to guide our choices.

    Conclusions:

    * More options are better than none, but more isn't always better than fewer.

    * These insights may not apply to every market or product.

    * In a world of constant technological change, our expectations have become very high, making it harder to be satisfied.

    * It's time to review our catalogs and assess whether the range we offer helps customers or hinders their decision-making process.

    Join us as we unpack the implications of the Paradox of Choice and discuss how simplifying options can lead to happier customers and more effective sales strategies.

    Source: Inspired by Barry Schwartz's TED Talk.

    #LetsTalkAbout #Choice #Ecommerce #DecisionMaking



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • Unveiling Survivor Bias—Learning from the Unseen in E-commerce

    In today's episode, we dive into the fascinating concept of Survivor Bias and explore how it influences our decision-making processes, particularly in the realm of e-commerce.

    The WWII Airplane Story and Abraham Wald's Insight

    During World War II, a special team was formed to reinforce the fuselages of airplanes to keep them airborne longer. 🛩️ They analyzed returning aircraft riddled with bullet holes and plotted the impact points on a diagram, revealing the areas that were hit most frequently. The obvious solution seemed clear: reinforce those heavily damaged areas. ☝️

    But when mathematician Abraham Wald was consulted, he offered a counterintuitive perspective that shifted their approach entirely. He pointed out that the areas without bullet holes on the returning planes were actually the most critical. Why? Because planes hit in those areas—like the engines or cockpit—didn't make it back at all. "Reinforce the areas where there are no bullet holes," he advised, "because those are the planes that didn't survive." This revelation led to more effective reinforcement strategies that saved countless lives.

    Applying Survivor Bias to E-commerce

    Just as military strategists initially focused on the visible damage, businesses often concentrate on the obvious issues—the "red bullet holes"—in their operations. In e-commerce, this might mean fixing glitches or optimizing features based on existing user data. But what about the customers who never make it to your site or those who leave without a trace?

    * Invisible Data Gaps: We may overlook significant problems simply because we lack data on them. The absence of evidence is not evidence of absence.

    * Understanding Non-Customers: Consider the users who don't convert or don't engage. What barriers are preventing them from becoming customers?

    * Asking the Right Questions: Sometimes, the best way to gather missing information is to reach out directly. Surveys, feedback forms, or even brief questionnaires can provide valuable insights into why potential customers are slipping away.

    Think Differently for Different Results

    By shifting our focus to include what's not immediately visible, we open the door to innovative solutions. Einstein once said, "We cannot solve our problems with the same thinking we used when we created them." 🚀 Embracing this mindset encourages us to look beyond the obvious and address underlying issues that could be critical to our success.

    Key Takeaways:

    * Don't just fix what's visibly broken; seek out the unseen obstacles.

    * Gather data proactively to understand the full picture.

    * Challenge assumptions that "no data" means "no problem."

    Join us as we explore how recognizing and overcoming survivor bias can lead to more effective strategies in e-commerce and beyond.

    #Letstalkabout #Metrics #Ecommerce #Analysis #OutOfTheBox 🎙️🛍️



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • The Two-Pizza Team—Optimizing Team Size for Maximum Efficiency

    In today's episode, we explore the intriguing concept of Jeff Bezos's Two-Pizza Rule for determining the ideal team size. Whenever we convene a meeting or assemble a workgroup, the perennial question arises: Who should be included? What's the magic number of people to make the team functional?

    Jeff Bezos, the founder of Amazon, provided a simple yet effective answer that has shaped the company's way of working:

    "The ideal size of a team or meeting is limited to the number of people who can be fed with two pizzas." 🍕

    Why Two Pizzas?

    The reasoning is straightforward:

    * Agility: Smaller teams can move faster and adapt more quickly.

    * Improved Communication: Fewer people mean clearer, more direct communication channels.

    * Cohesion: A tight-knit group fosters better collaboration and understanding.

    * Faster Decision-Making: With fewer voices, decisions can be made swiftly.

    * Autonomy: Small teams often have more freedom to innovate and take ownership.

    This concept mirrors the human aspect of creating a Minimum Viable Product (MVP)—building highly effective teams that don't inflate organizational costs.

    Amazon highlighted the significant communication costs associated with large teams—not just in terms of reduced operability but also in the resources and time required to disseminate information.

    Key Takeaway:

    When forming your next team, consider the Two-Pizza Rule. If the team can't be fed with two pizzas, it might be too large to function optimally.

    Did You Enjoy This Episode?

    If you found this insight helpful, follow us for more tips and industry news. Subscribe to our bi-weekly newsletter here to receive a summary of all our published content.

    Let's continue the conversation!

    #LetsTalkAbout #FriendlyBrand 🎙️🍕



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today's episode, we dive into the intriguing world of psychological pricing and explore how subtle differences in pricing strategies can significantly impact consumer behavior and sales in e-commerce.

    The Universe of Pricing

    Pricing isn't just about numbers; it's a vast universe that influences how we sell products. Factors like margins, average ticket size, turnover, and numerous other elements play crucial roles in determining the optimal price point.

    Common Pricing Recommendations

    * Visual Cues: Utilize visual signals to grab attention, such as highlighting discounts or limited-time offers.

    * Price Breakdown: Present the price divided over days or per person to minimize the perceived cost, making it more digestible for customers.

    Psychological Pricing Tactics

    * Higher Prices on the Left: Place a higher-priced item to the left of the product you want to sell (since we read from left to right), making the target product seem more affordable.

    * Fewer Syllables in Prices: Prices like €27.98 may seem more expensive than €28.10 because they take longer to pronounce, affecting perception.

    Focusing on the Final Digit

    * To Round or Not to Round? Would you price an item at €20 or €19.99? Studies suggest that prices ending with odd numbers can boost sales by up to 24%.

    * Avoid Rounding: The first takeaway is clear—avoid round numbers to leverage psychological pricing benefits.

    Internal Pricing Strategies in Retail/Online

    * Differentiating with the Last Digit: Retailers often use the last digit to signify special offers or standard pricing.

    * Case Study—Hawkers Modular:

    * Regular prices end with a 9 (e.g., €39.99, €49.99).

    * Summer campaign prices end with a 5 (e.g., €19.95, €24.95).

    * This subtle change not only catches the customer's eye but may also help internally differentiate orders.

    The Common Goal

    * Sell More! The ultimate aim is to increase sales and facilitate the purchasing decision for customers.

    The Million-Euro Question

    * Do You Round Your Prices?

    * We'd love to hear your thoughts on whether you use rounded prices or psychological pricing tactics in your business.

    Join Us

    Tune in as we delve deeper into how psychological pricing influences buying decisions. We'll discuss practical strategies to optimize your pricing for better sales performance and share insights that could transform your approach to pricing.

    #LetsTalkAbout #Pricing #Revenue #RevenueManagement #Hawkers 🎙️💰

    Don't miss this enlightening discussion on the art and science of pricing!



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  • In today's episode, we delve into a fascinating and controversial topic: the appointment of an Artificial Intelligence (AI) as a company's CEO. Recently, the Chinese company NetDragon Websoft Holdings Limited 網龍網絡控股有限公司 made headlines by naming an AI as the CEO of one of its subsidiaries. Interestingly, since this unconventional decision, the company's stock value has increased by 10%.

    But what does this mean for the future of leadership and decision-making in businesses? Is it coincidence, luck, or smart practice?

    We take a deeper look by asking an AI about this very decision, and here's what it had to say:

    "In my opinion, appointing an AI as a company's CEO is generally not practical or effective in most cases. While AIs can be sophisticated and effective in data-driven decision-making, they lack important skills and characteristics necessary for an effective business leader—such as communication skills, leadership abilities, empathy, and subjective judgment. Moreover, appointing an AI as CEO could raise concerns about responsibility, ethics, and decision-making in unexpected and complex situations. Ultimately, business decision-making is a complex process involving multiple factors, including financial, social, and human aspects, which might be difficult for an AI to quantify or predict. In summary, although AIs can be valuable tools to assist in company decisions, it's unlikely that an AI could effectively perform the role of a human CEO and successfully lead a company."

    It's intriguing that even the AI doesn't recommend itself for the role of CEO. Are they being modest, or is there more to it? How did NetDragon's AI "cousin" achieve this milestone?

    We also discuss how we live in the era of DATA. Not long ago, data was hailed as the new oil, and companies were eager to harness and utilize it. Now that we've found ways to process this data effectively with AI, why are we hesitant to embrace AI leadership?

    We draw parallels with modern Formula 1 racing, where strategy and data from the car, weather, track conditions, and observations are crucial for winning races—alongside the driver and the car.

    The real challenge lies in how we'll interact with this new AI BOSS and how we'll communicate to convince it. Is a new profession on the horizon? Introducing the Chief LINK Officer (CLO).

    Join us as we explore:

    * The implications of having an AI as a CEO.

    * The role of data and AI in modern decision-making.

    * The challenges and ethical considerations of AI leadership.

    * How businesses might adapt to an AI-led future.

    Tune in to discover whether an AI could be your next CEO and what that means for the future of work.

    #LetsTalkAbout #AI #CEO 🎙️🤖



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  • In today's episode, we explore an intriguing concept: Imagine owning a makeup store 💄 that sells only ONE product each week—many units, but all of the same model. Just one! Do you think it would work? 🧐

    Believe it or not, this idea exists in another sector. On May 5th, 2015, Yoshiyuki Morioka opened a bookstore 📚 in the Ginza district of Tokyo 🇯🇵 where each week he sells ONLY one book 📖—many copies, but just one title.

    His idea is simple: Focus, minimalism, simplicity. The bookstore, known as Morioka Shoten, has been successfully operating for over six years.

    Now, let's think about the online world. Can you imagine an e-commerce site offering only one product? In certain niches, this already exists because it's intrinsic to their business model. But what about sectors like makeup or beauty? Imagine an online store that, despite the vast variety available, offers only one product per week. Would it work?

    At first glance, you might say no. But then again, we might have said the same about a bookstore selling only one book, and yet it's thriving.

    This highlights that there's room for all niches and opportunities if they're properly focused.

    Join us as we delve into the power of focus in business, exploring how minimalism and simplicity can carve out unique spaces in crowded markets. We'll discuss the potential benefits and challenges of such a model and consider whether this approach could be applied to other industries.

    Tune in to discover how less can truly be more in the world of business innovation.

    #LetsTalkAbout 🎙️✨



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today's episode, we delve into the profound importance of connection as the ultimate metric in our lives. This past week wasn't marked by a 90% increase in sales, improved conversion rates, higher average tickets, or achieving our annual budget. Instead, it was special because I added a new metric to my personal dashboard: the number of genuine connections I've made.

    Reflecting on the iconic slogan from a great company I once worked for—"Connecting People" by Nokia—we revisit how this tech pioneer emphasized bringing people closer together. What once seemed trivial or even ridiculous ("Why do we need a device to talk when we can meet at the bar?") has become indispensable in our lives.

    A recent enlightening conversation with Jesús Mazo at EADA Business School reminded me that beyond all data and possible metrics, it's the people with eyes, faces, names, and stories who truly matter. Discussing LinkedIn, Jesús shared his personal and professional growth over the past year. He introduced a metric he's looking to patent and perhaps sell to LinkedIn: the number of real contacts—those involving conversations longer than five minutes or meetings to chat—that you've had within your network.

    As Jesús aptly puts it, this is about people, relationships, building together, and helping one another. This powerful idea has been simmering in my mind, and I'm eager to give it momentum.

    It's no surprise to say that Jesús is a true Nokia—a connector of people, a source of good vibes, and above all, energy! Embracing my role as an eternal learner, I join him in prioritizing the personal and human aspects of our network.

    Naturally, there are collateral effects (inevitable), and this week has been about discovering more wonderful and enriching people who will now fill more hours reading posts, articles, or content. But these are the best kinds of collateral effects! Let's mention names because, after all, this is about people: Isabel Zapata Llena and Isabel Abelleira, it was a pleasure meeting you and crossing paths. Victor Camon, congratulations on the idea of #DUOPOST (which also needs to be patented).

    Join us as we explore the true value of genuine connections in both our personal and professional lives, and why making connecting our top metric can lead to more meaningful and fulfilling experiences.

    #ConnectingPeople #Networking #Relationships #PersonalGrowth #LinkedIn #LetsTalkAbout 🎙️✨



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today's episode, we're diving into the transformative world of TED Talks—those powerful presentations that capture the essence of human storytelling and idea-sharing. If you haven't seen them yet, I'm excited to share my top 9 indispensable TED (and TEDx) talks that you simply must watch!

    But First, What Are TED Talks?

    TED Talks are rooted in the fundamental human tradition of gathering to share stories and ideas. In prehistoric times, people gathered around campfires; in ancient Greece, they met in the "agora," an open space where free citizens could listen to civic announcements, military campaigns, or discuss politics.

    In 1984, this concept was revitalized when architect and graphic designer Richard Saul Wurman, along with typography and television expert Harry Marks, organized a conference to bring together specialists in Technology, Entertainment, and Design—hence the acronym TED. Their goal was to share new and interesting ideas across these fields.

    The first TED event featured revolutionary presentations like Sony's compact disc and a demonstration of Apple's first Macintosh—icons of the era just before the internet boom. Despite its innovation, the initial conference wasn't financially successful, and it took six years before the next one was held.

    A major turning point came in 2001 when the Sapling Foundation, led by British entrepreneur Chris Anderson, acquired TED. In 2006, they made all TED Talks freely available online, leading to a significant surge in global popularity.

    What About TEDx?

    TEDx events are independently organized local conferences held under the TED license to maintain the spirit of TED's mission—ideas worth spreading. These events occur worldwide throughout the year, offering communities a chance to share in the TED experience.

    Here Are My Top 9 Must-See TED Talks:

    * "Do Schools Kill Creativity?" by Sir Ken Robinson (2006)

    * An insightful exploration of how our education system affects creativity.

    * Watch here

    * "How Great Leaders Inspire Action" by Simon Sinek (2009)

    * Unveils the power of the "Why" in leadership and innovation.

    * Watch here

    * "Inside the Mind of a Master Procrastinator" by Tim Urban (2016)

    * A humorous and relatable look at procrastination and how our minds work.

    * Watch here

    * "How to Speak So That People Want to Listen" by Julian Treasure (2013)

    * Offers practical tips on how to communicate more effectively.

    * Watch here

    * "My Philosophy for a Happy Life" by Sam Berns (2013)

    * Inspiring life lessons from a young man living with progeria.

    * Watch here

    * "The Art of Misdirection" by Apollo Robbins (2013)

    * A fascinating demonstration of attention and perception.

    * Watch here

    * "Your Body Language May Shape Who You Are" by Amy Cuddy (2012)

    * Explores how posture and body language affect our confidence and success.

    * Watch here

    * "Brain Hack: 6 Secrets to Learning Faster, Backed by Neuroscience" by Lila Landowski (2023)

    * Unlocks techniques to accelerate learning based on brain science.

    * Watch here

    * "Benjamin Zander on Music and Passion" by Benjamin Zander (2008)

    * A moving talk about the power of classical music and embracing new possibilities.

    * Watch here

    Join Us as We Explore These Incredible Talks

    We'll delve into each of these talks, highlighting the key insights and why they resonated with me. From creativity in education and leadership inspiration to effective communication and understanding human behavior, these talks offer valuable lessons and thought-provoking ideas.

    Tune in to discover new perspectives and ignite your curiosity!

    #LetsTalkAbout #TEDTalks #TED #Inspiration #IdeasWorthSharing 🎙️✨



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today's episode, we delve into the fascinating world of artificial intelligence (AI), robotics, and the growing presence of avatars in our daily lives. Despite rapid advancements, there's often a gap in how we conceptualize and understand AI. As humans, we sometimes need tangible representations to fully grasp and relate to complex technologies.

    This is where avatars come into play—digital characters that can interact with humans and learn from them (though we must consider how this learning is interpreted). Avatars are becoming prevalent across various fields, including healthcare, education, marketing, and entertainment.

    Key Topics Covered:

    * Avatars in Social and Emotional Simulation:

    * How avatars can simulate social and emotional situations, allowing researchers to study human interactions.

    * Programming avatars to exhibit behaviors like anger or sadness to observe human reactions to different emotions and social scenarios.

    * Enhancing Education and Healthcare:

    * Utilizing avatars to teach social skills to children with autism.

    * Providing psychological therapy to patients suffering from depression or anxiety.

    * Helping patients feel more comfortable sharing their emotions and problems, enabling healthcare professionals to better understand their needs and offer improved treatment.

    * Improving Cross-Cultural Communication:

    * Programming avatars to translate different languages and dialects in real-time.

    * Assisting people in communicating more effectively in intercultural situations.

    * Avatars and the LGBTQ+ Community:

    * The importance of avatar personalization as a pillar of inclusion.

    * How customizable avatars can help destigmatize prejudices and promote acceptance and understanding.

    Conclusion:

    When used effectively, avatars and AI can help us better comprehend human nature and enhance the way we interact and communicate with one another. By providing a tangible form to AI, avatars bridge the gap between technology and humanity, fostering empathy, understanding, and inclusion.

    Join us as we explore how avatars are transforming our world, impacting various sectors, and what this means for the future of human interaction.

    #LetsTalkAbout 🎙️🤖



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com
  • In today's episode, we explore a practical and relatable example of how artificial intelligence (AI) is gradually integrating into our everyday routines, often without us even realizing it.

    The Story:

    1️⃣ An Unexpected Mess: The other day, a lovely pigeon 🕊️ decided to leave an unwelcome surprise on the shoulder of my jacket—just missing my head!

    2️⃣ The Cleaning Dilemma: Once home, I faced the common question: How should I properly wash this garment? 🧼

    3️⃣ The Hidden Clues: I remembered that all clothing items have those little tags 🏷️ that often annoy us but might actually be useful. So, I decided to take a closer look. 👁️

    4️⃣ Deciphering the Symbols: Upon finding the label, I was puzzled by the various care symbols. What did they all mean? ❓

    5️⃣ Turning to Technology: I grabbed my iPhone 📱, took a photo 📸 of the label, opened the Photos app, and swiped up. To my surprise, the iPhone recognized that the image contained washing instructions. 👏🏻

    6️⃣ Instant Answers: By tapping on the detected information, the iPhone broke down all the care instructions step by step—exactly what I needed!

    Reflections:

    * The Future of Information Access: Will the same happen with medication leaflets? Perhaps in the future, we won't need to keep half-empty boxes of pills with tiny booklets inside.

    * AI in Everyday Devices: This simple and perhaps trivial example shows how AI, in the form of image recognition, is quietly embedding itself into our daily devices and routines.

    Join us as we discuss how such small integrations of AI technology can make our lives easier, often without us even noticing. From recognizing care labels to potentially simplifying how we access important information, AI is steadily becoming a helpful companion in our everyday tasks.

    Tune in to explore the subtle ways AI is enhancing our daily experiences!

    #LetsTalkAbout #AI 🎙️🤖



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit carlosgarijo.substack.com