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This episode discusses the importance of focusing on conversion and messaging before prioritizing growth on social media. Jess emphasizes the need to understand and speak to your audience in a way that moves them to action. Jess introduces a three-phase approach to content systems: launch, nurture, and growth. Jess highlights the significance of effectively running a launch campaign and nailing your messaging before focusing on growing your audience. The episode also touches on the importance of being a trendsetter rather than a trend follower and the role of embodiment and CEO alignment in standing out from the crowd.
"When you step into that CEO embodiment, you know how to stand out from the crowd."
-Jess Angelini
Timestamps:
00:00 - Prioritizing Conversion and Messaging03:18 - The Three-Phase Approach to Content Systems08:01 - Focusing on Growth14:07 - Becoming a Trendsetter15:34 - The Importance of Embodiment and CEO AlignmentThe Portal is open for enrollment:
https://www.authenticinfluencemedia.com/theportal
Connect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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This episode discusses the importance of the first five days of a launch and how to maximize them. It emphasizes setting the right intentions and goals, regulating the nervous system, and creating a plan in advance. The first five days are crucial for building connection with the audience, putting the offer out there, challenging your potential client's thinking, and sharing case studies and client wins. It is important to speak to the client's unconscious mind and provide content that resonates with them. The conversation also highlights the need to align the launch plan with personal values and to prioritize slow growth and building a strong foundation.
Save your seat for the FREE Workshop next week HERE: https://www.authenticinfluencemedia.com/first-5-days-of-your-launch-content
"The first five days of your launch are not just important; they're absolutely crucial. It's the foundation of your success."
- Jess Angelini
Takeaways
The first five days of a launch are crucial for building momentum and setting the tone for the rest of the launch.Setting the right intentions and goals, and regulating the nervous system are important for a successful launch.Building a connection with the audience, putting the offer out there, and challenging the client's thinking are key actions in the first five days.Sharing case studies and client wins, and speaking to the client's unconscious mind are effective strategies.Aligning the launch plan with personal values, & prioritizing slow growth and building a strong foundation are essential for long-term success.Enroll in The Portal or book your call to see if it's a fit for you:
https://www.authenticinfluencemedia.com/theportalConnect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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In this conversation, Jess emphasizes the importance of consistency in content creation, especially during busy seasons. She explains that content is the portal through which audience members become paying clients, and it is crucial to stay top of mind with your audience. Jess also discusses the concept of being a 'booty call business owner' and the negative impact it can have on your audience. She highlights the value of attention and intention in content creation and the need to focus on creating core pieces of content. Jess introduces her program, The Portal, which helps entrepreneurs develop a content strategy and stay consistent with their content.
"If time is tight, that's actually the perfect time and the most crucial time in your business to double down on your social media and your marketing content." - Jess Angelini
Chapters:
00:00: The Importance of Consistency in Content Creation
03:13: Staying Top of Mind with Your Audience
05:03: Avoid Being a 'Booty Call Business Owner'
07:24: The Value of Attention and Intention in Content Creation
09:46: Creating Core Pieces of Content for Efficiency
12:36: The Portal: A Program for Content Strategy and Support
Enroll in The Portal or book your call to see if it's a fit for you:
https://www.authenticinfluencemedia.com/theportalConnect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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This episode discusses the undervaluing of team members in the coaching industry. If you’re investing tens of thousands into coaching & mentorship but think you are entitled to cheap yet incredible done for you work, you are part of the problem. I’m SICK of the coaching industry not valuing their teams & contractors! Part of our duty as leaders and coaches who care about building a better and more equitable world is about knowing how to value what we’re doing. Let's dive in!
In this episode, we cover:
The coaching industry often undervalues the team members who support coaches' success.Coaches should be willing to invest in the right team and pay them equitably.Leadership in the coaching industry requires being realistic about expectations and putting in the necessary work.Strategic marketing and embodiment work are essential for successful launches and business growth.The Portal is now enrolling! Join HERE:
https://www.authenticinfluencemedia.com/theportalConnect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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In this episode, Jess Angelini discusses the problems she sees most online business owners facing in their social media posts. She identifies five key issues: posts not going deep enough, lack of campaigns, unclear ideal client, not embodying the message, and handing off the message too soon. Jess emphasizes the importance of auditing your own social media and developing a strategic approach to attract and convert the most aligned clients. She also introduces her program, The Portal, which focuses on helping business owners develop their message and create effective campaigns.
Key Takeaways:
Posts should go deep and provide value to the audience.Creating campaigns with a clear strategy is essential for converting clients.Continuously evolving and clarifying the ideal client is crucial for effective marketing.Embodying the message and speaking with confidence is key to attracting clients.Handing off the message should only be done when one is truly ready.The Portal program helps business owners develop their message and create effective campaigns.Timestamps:
00:00 Consistent posting is key for growing audience.03:11 Competition diving deep, leaving potential gaps, superficial content.09:14 Analyze and attract ideal clients with soul energy.11:23 Ideal client work is about soul connection.16:33 Helping clients invest in their message's impact.17:35 Develop and deliver your message effectively.21:27 Program opens portal to unleash authentic self.Work with me:
The Portal program: https://www.authenticinfluencemedia.com/interest-form-feb-2024Connect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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In this episode, Jess discusses how to make the most of attending events and leverage them to create content for your business. She emphasizes the importance of knowing yourself and your energy levels, as well as planning in advance. Jess provides tips on capturing B-roll footage, using tripods and microphones, and strategically planning outfits. She also suggests building relationships with other attendees and using Instagram as a modern business card. Overall, the conversation focuses on maximizing the event experience and creating valuable content.
In this episode, we discuss:
Know yourself and your energy levels when attending events.Plan in advance to make the most of the event and create valuable content.Capture B-roll footage to diversify your content and create a content library.Use tripods and microphones to improve the quality of your videos.Strategically plan your outfits for on-camera appearances.Build relationships with other attendees and use Instagram as a modern business card.Timestamps:
00:00 Plan according to your energy levels at events.03:46 Discussing content, event strategies, and marketing program.06:30 Events are ideal for recording b-roll.14:13 Plan energetic downtime and business time with friends.19:05 Prioritize actionable content and networking at events.20:51 Use QR codes to link Instagram on business cards, save faces, nurture connections, elevate social media presence.24:16 Manage energy, make events worth your time.Work with me:
The Portal program: https://www.authenticinfluencemedia.com/interest-form-feb-2024Get your free Optimize Your Instagram Bio to Convert PDF HERE:
https://www.authenticinfluencemedia.com/pl/272507My affiliate links*:
My Amazon StorefrontRun your entire coaching business with Kajabi!OpusClip for getting great reels out of your content!Use Riverside for high-quality video & audio recording for your podcast or content in general!*I earn a small commission if you use these links. It helps my business when you use my links because it also lets the companies know that my business is worth partnering with! I only share links and brands of things I genuinely love and use!Connect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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This episode is a mindset reset for coaches and spiritual business owners, reminding them of the importance of their work and the unique value they bring to their clients. It emphasizes the need to put oneself out there and overcome fears of visibility and success. The episode encourages listeners to tap into their unique magic and make a positive impact on people's lives. It concludes with a reminder to optimize their Instagram bio and engage with the podcast.
Key takeaways from this episode:
Your work as a coach or spiritual business owner is important and needed by people who are looking for your unique voice and help.Don't let fears of visibility or success hold you back from putting yourself out there and making a positive impact on people's lives.Tap into your unique magic and trust that what comes out of your mouth will resonate with your clients and support them in their transformation.Optimize your Instagram bio to effectively communicate your value and engage with your audience.Resources mentioned:
The Portal program: https://www.authenticinfluencemedia.com/interest-form-feb-2024Get your free Optimize Your Instagram Bio to Convert PDF HERE:
https://www.authenticinfluencemedia.com/pl/272507Connect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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In this episode of the Online Marketing Alchemist podcast, marketing expert and business coach Jess Angelini dives into the importance of content campaigns for coaches looking to embody the CEO identity and grow their businesses. Jess shares her insights on how a well-structured content campaign can help you bring in new clients, achieve your launch goals, and scale your business effectively.
Key takeaways from this episode:
Content campaigns are more than just ad campaigns; they are organized, organic strategies designed to drive revenue and create awareness.As a coach and CEO, it's essential to approach your content with a strategic mindset, just like major companies do when launching new products.Creating a core piece of content (CPC) each week can serve as the foundation for your entire campaign, allowing you to repurpose and distribute it across multiple platforms.Systematizing your content creation process enables you to scale your business and easily delegate tasks to your team as you grow.Your social media content is not a separate entity from your business; it's an integral part of your overall marketing strategy and plays a crucial role in client retention.Running strong content campaigns helps you transition from an amateur to a pro mindset, empowering you to embody CEO energy and create a legacy business.Analyzing data from your campaigns provides valuable insights into what's working and what needs improvement, allowing you to make data-driven decisions.If you're ready to take your coaching business to the next level and embrace your role as a CEO, this episode is a must-listen. Tune in to learn how you can create powerful content campaigns that attract your ideal clients, nurture your existing ones, and help you build the business of your dreams.
Resources mentioned:
The Portal program: https://www.authenticinfluencemedia.com/interest-form-feb-2024Connect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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In this episode, Jess shares 31 lessons she has learned throughout her life and business journey. These lessons cover various topics such as spirituality, setting boundaries, embracing change, and prioritizing joy. Jess emphasizes the importance of continuous self-work, honoring gut instincts, and letting go of toxic relationships. She also encourages listeners to capture memories, spend time outside, and build a supportive village. The episode concludes with a reminder to prioritize joy and live in the present moment.
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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In this conversation, Jess interviews Erin Porter about the energetics of business and her upcoming event, the Energetics of Business Live. They discuss Erin's journey to understanding the importance of energetics in business and how it can impact success. They also highlight the experiential elements of the event and who the event is lined up for. Erin shares her recent obsession with pink cargo pants and the book she gifts most, The Five Personality Patterns.
Takeaways:
Understanding the energetics of business is crucial for success.The Energetics of Business Live event offers an experiential and integrative approach to learning and growth.Feeling safe to receive results is a common energetic leak in business.The event is open to anyone at any stage of their business journey.Erin's recent fashion obsession & her most gifted bookChapters:
00:00 Introduction & Giggle fest04:02 Introduction to Erin Porter and Her Work08:13 Erin's Journey to the Energetics of Business12:41 The Importance of Energetics in Business13:40 The Energetics of Business Live Event25:20 Experiential Elements of the Event27:42 How to know if you should attend the Event30:07 Erin's Recent Obsession33:05 The Book Erin Gifts MostGet $100 your ticket with my links below (make sure to use these links to get the discount):
VIP Ticket -only 2 left as of March 13General Admission TicketGeneral Event Info PageConnect with Erin:
Follow Erin on Instagram: https://www.instagram.com/erinnicolecoaching/Follow Quantum Ripple Effect on Instagram: https://www.instagram.com/quantumrippleeffectinstitute/Connect with Jess:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/Get your free Optimize Your Instagram Bio to Convert PDF HERE:
https://www.authenticinfluencemedia.com/pl/272507
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Welcome to the Online Marketing Alchemist Show!
On this episode, Jess Angelini is sharing how the podcast is shifting, updating you on some major life changes since the last episode was published, and what you can expect from this show moving forward.
On the Online Marketing Alchemist podcast, online business owner, marketing alchemist, social media content strategist, former social media agency owner, and somatic & energetic coach, Jess Angelini shares her best strategies for how entrepreneurs can use their social media to bring in clients.
Whether you’re growing a coaching business, a spiritual business, or somewhere in between, this podcast will help you learn how to market your magic in a way that has your ideal client raising their hand (& pulling out their credit card) all while using practices & modalities that keep you regulated and aligned.
Throw out the bro marketing books & forget all the BS you’ve learned through coaches and mentors who never understood you and your mission and dive into the world of building a business that aligns with you AND is wildly profitable.
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Angelini:
Instagram https://www.instagram.com/jess.angelini/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the importance of not getting lost in the coaching you’re getting, reconnecting to the vision that was placed in your heart for a reason, and why she is taking a short break from the podcast. Hear what she is doing over the coming months to connect with her own spirit and why.
“Never lose sight of your own vision. It's extremely important for you to learn how to take somebody else's systems and coaching and integrate it into your vision.”
-Jess Angelini
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses that there is a cost to every decision you make. A lot of times there are hidden costs to not taking the action steps we know we need to take. She goes into depth on how content creation and marketing needs to be one of your main jobs inside your business as the business owner. Also, stay tuned to hear about how busy work is a trap and will keep you stuck. It will keep you so stuck that you will not grow your business.
“You've gotta do these harder things that you're avoiding doing because you're too busy. Busy work is a trap and will keep you stuck. It will keep you so stuck that you will not grow your business. And you've gotta be able to look at what are the actual major things you need to do in a day and one of those should be marketing and content creation. That has gotta be a priority. You've gotta do that without delay.”
-Jess Angelini
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the 3 outdated strategies online coaches and spiritual entrepreneurs can stop doing to help shift into what’s needed now on social media. She goes into depth on how having a mindset around social media as a throwaway task to be delegated to an unpaid intern is directly affecting your bottom line. Also, stay tuned to hear about how focusing on old school facebook & email marketing only just won’t cut it anymore. You cannot ignore how social media is evolving!
“Right now, social media is everything. I'm not saying that email is going away, because it's not, or that it's not important. But I am saying that if you are not showing up on social media right now, and you expect long term to be getting tons of new clients, you have to have a presence on social media. Period. You have to take it seriously. If you're not taking it seriously, you're not gonna get a serious result.”
-Jess Angelini
Work with Jess one-on-one:
https://www.authenticinfluencemedia.com/a-la-carte
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini is excited to announce something she’s never done before… For a limited time, she is offering options to work with her one-on-one! She has six different options for the different problems you might need solved in your business. Jess is talking about all six options on today’s episode to help you decide what option might be best for you. If you aren’t sure, feel free to DM Jess on Instagram letting her know what you’re considering and what your goals are and she is happy to help make the right decision.
Best "Next Steps" Strategy SessionCreate a Converting Instagram BioDiscover Your Dream Client SessionSocial Systems for Teams. Learn Our Scalable WorkflowCreate Your Next 30 Days of Social ContentVIP Strategy Day (this can be in person or virtually)Book your A La Carte Session here:
https://www.authenticinfluencemedia.com/a-la-carte
Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini gives you a bit of insight on how she and her clients are able to create whole libraries of social media content from one simple system. She clarifies what exactly a Core Piece of Content (CPC) is, and how utilizing live video simplifies the creation process and will help in the algorithms. Also, stay tuned to hear about how this system sets you up for quick repurposing and is 100% scalable as your team grows.
“It’s not as easy as just sitting down and writing a post and posting it. Right? You have to factor in time to research aka talk to your ideal client and really make sure you’re really clear on that messaging and language. You might forget prep time, planning time. Do you actually have the plan or are you sitting down to come up with the idea for the post. And write the post, select the asset, optimize it, post it, share it to your stories, and, and, and, right? That is where we get really drained because it’s not just make the post, there’s several steps in the process. So that’s where I have just really broken down the content creation process for our clients to make it a lot more simple and help you build up a content library because that’s gonna be a really important piece for you.”
-Jess Angelini
Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses Instagram’s latest update: the favorites and following feed options. Yep, the chronological feed is back! Sort of… She goes into depth on what this means for your business moving forward. Spoiler alert, things are getting MORE competitive. Social platforms are changing to give the USER what they want, not the business. Also, stay tuned to hear more about how you can start to shift into the future of social instead of trying to keep up with everyone else, are you ready?
“I'm saying that you need to make sure that you know how to create valuable content that your ideal client deems valuable, because things are getting more and more competitive. Instead of us being a victim of the algorithm, it's important that we try to really look at how we can show up better and unattach ourselves from these vanity numbers and from the comparison game.”
-Jess Angelini
Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the temptation to hand off your social media before you may actually be ready to. She goes into depth on how it’s a decision based first and foremost on if you actually have your message and positioning already nailed. Also, stay tuned to hear about how even if your messaging is on lock it’s probably more beneficial to keep your social media marketing in house rather than outsourcing.
“If you are not nailing your message yet, how can someone else possibly come in and take over your content successfully? Is there even a strong dialed in message to begin with? If there isn't, then you have no business outsourcing this.”
-Jess Angelini
Click here to learn more about our 6-month Social Strategy Accelerator Program and join the waitlist: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses three solid ways to never run out of social media content ideas. She goes into depth on how even though ideal client interviews should be a priority, most business owners let their egos get in the way and avoid them. It may feel basic, but it’s a critical piece to your success. Also, stay tuned to hear how a proven and consistent strategy in tandem with your ideal client work is the KEY to success .
“Most business owners undervalue ideal client interviews. They do not commit to this practice. They think they don't need to when in reality, this should be your priority. The “Yeah, yeah, yeah. I know this. This is the basics.” You have it backwards and your ego is getting in the way. I'm gonna say that again. If you are resistant to doing more ideal client work, deeper, ideal client work, your ego is getting in the way.”
-Jess Angelini
Click here to learn more about One Month To Momentum starting March 29, 2022: https://www.authenticinfluencemedia.com/one-month-to-momentum-live-accelerator
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini discusses the three major pieces that she sees are missing in most coaching programs. She goes into depth on how so many programs not only do not offer the proper support messaging and positioning which are critical to the success of your business but many also don’t have systems to actually hold you accountable. Also, stay tuned to hear about how if you are looking for support in filling in these gaps in your business, the doors for One Month to Momentum on Social Media are now open.
“I find that most of the time messaging and positioning is just not something that people focus on when it comes to building out their curriculum, which is a huge way that you get new clients.”
-Jess Angelini
Click here to learn more about One Month To Momentum and take advantage of the FAST ACTION bonus through Feb 20, 2022: https://www.authenticinfluencemedia.com/one-month-to-momentum-live-accelerator
Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507
Connect with Jess Jacobsen:
Instagram https://www.instagram.com/jessjacobsen/ Facebook https://www.facebook.com/jessjacobsensocial LinkedIn https://www.linkedin.com/in/jessicajacobsen/
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