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In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.
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In episode 4 of Outfoxed we explore how artificial intelligence is changing the PR industry. Our guest is Stephen Waddington, UK managing director of Metia Group and a member of the CIPR's AI in PR panel.
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In episode 3 of Outfoxed we delve back into content automation (listen to episode 2, also on this theme). This time, we hear a brand voice, with Sophie Clarke from Radisson Hotel Group sharing her experiences of automating content.
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Coming soon! Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers.
Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends.
We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast.
Click to subscribe to get all the latest episodes downloaded to your phone!
