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Interview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created Global Child, the first world travel show that uses social media and experiences to share life lessons. Global Child launched to... Continue Reading →
The post Passport Travel Marketing & PR #038: Working with TV and Airlines appeared first on FIR Podcast Network.
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Interview with Andrew Hickey from Scott’s Cheap Flights about Social Media Marketing. With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales. Hosts: Leif Pettersen of Leif... Continue Reading →
The post Passport Travel Marketing & PR #037: Social Media Marketing appeared first on FIR Podcast Network.
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Interview with Pete Brooks from North Myrtle Beach CVB and Andy Windham from Crawford Strategy about Crisis Planning and Communications. Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs... Continue Reading →
The post Passport Travel Marketing & PR #036: Crisis Planning and Communications appeared first on FIR Podcast Network.
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Interview with John J. Wall from Trust Insights about Email Marketing and why it is still relevant today. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S.... Continue Reading →
The post Passport Travel Marketing & PR #035: Email Marketing appeared first on FIR Podcast Network.
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Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named... Continue Reading →
The post Passport Travel Marketing & PR #034: Influencer Marketing appeared first on FIR Podcast Network.
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Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns. Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes... Continue Reading →
The post Passport Travel Marketing & PR #033: Podcasting appeared first on FIR Podcast Network.
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Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing. Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the... Continue Reading →
The post Passport Travel Marketing & PR #032: Using Video appeared first on FIR Podcast Network.
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We start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination’s food tourism scene and then talk about encouraging creativity in general. Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA. Prior to joining the Tourism Board, Harris... Continue Reading →
The post PASSPORT TRAVEL MARKETING & PR #031: “FOOD TOURISM and CREATIVITY” appeared first on FIR Podcast Network.
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We discuss working with bloggers with Keith Jenkins from iambassador, one of the first blogger run agencies. Keith Jenkins founded iambassador and began offering social media marketing and digital content services in 2011. Keith is also the Founder and Publisher of the Velvet Escape luxury travel blog. He has visited more than 80 countries across six... Continue Reading →
The post Passport Travel Marketing & PR #030: “Influencer Marketing” appeared first on FIR Podcast Network.
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Interview with John Ricks from Nebraska Tourism talking about their new and refreshingly honest campaign “Honestly, it’s not for everyone”. John Ricks is the Executive Director for the Nebraska Tourism Commission where he is responsible for attracting, selling, and overseeing the development, implementation and coordination of the state’s tourism efforts. John and the marketing team develop... Continue Reading →
The post Passport Travel Marketing & PR #029: “Honestly, it’s not for Everyone” appeared first on FIR Podcast Network.
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Interview with Justin G. Beale from The Main about MICE (Meetings, Incentives, Conferences, and Exhibitions). Justin G. Beale is the Director of Sales & Marketing for The Main in downtown Norfolk, Virginia, a mixed-use, entertainment, meeting, dining, hotel and conference center. He is responsible for overseeing both Transient and Group Sales, coordinating marketing and PR efforts... Continue Reading →
The post Passport Travel Marketing & PR #028: MICE appeared first on FIR Podcast Network.
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Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to attract Chinese tourists. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad. Having spent seven... Continue Reading →
The post Passport Travel Marketing & PR #027: Chinese Tourism Market appeared first on FIR Podcast Network.
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Interview with Simon Armstrong about Marketing to Gen Z travelers. Simon Armstrong was born in York, United Kingdom and grew up in the Northern English Counties of Yorkshire and Lancashire before studying at the University of Liverpool and University of Central Lancashire. Following his graduation, Simon worked as a Sports Journalist at the Press Association,... Continue Reading →
The post Passport Travel Marketing & PR #026: Marketing to Gen Z appeared first on FIR Podcast Network.
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Interview with Sarah Enelow-Snyder about Black Travel and the Black Travel Movement. Raised in rural Texas, Sarah Enelow-Snyder is a former guidebook writer and Fulbright Scholar, currently assistant editor at Skift covering the black travel movement and other tourism news. She loves storytelling, genealogy, and researching the Great Migration, of which she’s a descendant. Hosts: Leif... Continue Reading →
The post Passport Travel Marketing & PR #025: Black Travel appeared first on FIR Podcast Network.
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Interview with Jiri Duzar and Michaela Claudino from Czech Tourism about Over Tourism. For more than 5 years Jiri Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps development. He also builds and executes digital, influencer & social... Continue Reading →
The post Passport Travel Marketing & PR #024: Over Tourism appeared first on FIR Podcast Network.
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Interview with Ajay Date from Tourism Portland about Destination Marketing.
Continue Reading →The post Passport Travel Marketing & PR #023: Destination Marketing appeared first on FIR Podcast Network.
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Interview with Trisha Ping from Lonely Planet about how destinations and travel brands can better work with an online travel editor.
Continue Reading →The post Passport Travel Marketing & PR #022: Online Travel Editor appeared first on FIR Podcast Network.
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Interview with Christopher Penn about how destinations and travel brands can make better business decisions by understanding their analytics.
Continue Reading →The post Passport Travel Marketing & PR #021: Analytics appeared first on FIR Podcast Network.
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Interview with Jeannine Crooks from Awin about how destinations and travel brands can use affiliate marketing.
Continue Reading →The post Passport Travel Marketing & PR #020: Affiliate Marketing appeared first on FIR Podcast Network.
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Interview with Ben Guttmann from Digital Natives Group about how to create a mobile app for today’s mobile consumer. Ben Guttmann is co-founder and partner at Digital Natives Group, an award-winning, NYC-based digital marketing agency. Digital Natives’ works include a diverse and celebrated portfolio of projects for major brands including I Love NY, the NFL, Comcast... Continue Reading →
The post Passport Travel Marketing & PR #019: Mobile Apps appeared first on FIR Podcast Network.
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