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Our guest today is Janice Suter, GSD&M’s Head of Social. Janice oversees the agency’s thriving social media practice, providing strategic leadership and mentorship to her team, the staff and the agency’s clients including U.S. Air Force, Capital One, Pizza Hut and more. Her expertise spans leadership on the evolving social space, generating new business opportunities, seeking out diverse talent and skillsets, and managing day-to-day operations of the agency’s social practice.
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Let's give a warm welcome to Michael Heaven, founding partner at Social Chain, a global social advertising agency, and currently Media Director at Offbeat Media Group. At Social Chain, Michael led Social Chain's US media network where he focused on helping clients to deliver campaigns that harness the power of digital and social media with platform-native creativity to create memorable and engaging activations. Michael also mentors marketers taking their first steps in the industry, consults with fast-growth startups, and provides pro bono advice to non-profits in childhood education and mental health.
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In today's episode of People of Marketing, Xenia Muntean, CEO of Planable, interviewes Meng Li, Vice President of Marketing at Native. Meng has extensive experience in the personal care industry, having served as Director of Retail Sales and Channel Marketing at Kinsa, Business Manager at Method Products PBC, and Associate Brand Manager at Johnson & Johnson.
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For today’s episode, Xenia, Planable CEO and host of People of Marketing, had a chat with Emily Sechrist, Global Head of Social Strategy at intel. A tenacious marketer and communicator with a passion to analyze and solve complex problems, Emily leads the global social media strategy for Intel's B2B business groups. She has an affinity toward B2B markets and telling the world about the ways their services and solutions touch people's lives.
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In today's episode, Xenia, CEO of Planable, is going to take a sneak peak into the career of Steve Denker, the former vice president of marketing and digital for WarnerMedia. In this role, Steve was responsible for the marketing, digital strategy and social media, planning, allocation and campaign management across all platforms as well as TCM digital products and operations. Steve also worked closely with HBO Max, overseeing social and linear executions promoting the TCM/Classics on the streaming service.
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Join us today as Xenia Muntean, Planable Co-founder and CEO, explores the career of Michaela Kron, Lead PR & Social Media Manager @ Duolingo, the most popular language-learning platform and most downloaded education app worldwide, with over 300 million total learners. As part of Duolingo's in-house PR team, she manages media relations and leads social media strategy for Duolingo. Before joining Duolingo in October 2016, Michaela led PR for CommonBond, a financial technology startup in New York City. She received a Bachelor of Science degree in Media, Culture, and Communication from New York University.
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Let's give a warm welcome to Colin Lepiscopo, director of marketing for Social Media Examiner. Colin has 8 years of experience marketing live events, TV productions, Broadway musicals, best-selling books, and online products. He is the founder of Meta, an online marketing resource that helps businesses and entrepreneurs grow. Colin is also a Brazilian jiu-jitsu blue belt that trains in San Diego, CA.
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Today we're going to take a sneak peek into the life of Abigail Cruz, the Head of Social for THG’s Own Beauty Brands. Abigail leads the global strategy and implementation of over 25 social accounts, across a portfolio of nine beauty brands (and counting). Abigail has seven years of experience in the fashion and beauty industry, spanning from Sydney (her hometown) to London and now Manchester where she is currently based. Abigail enjoys real-life stories on social, curated feeds and going down the Reddit rabbit hole of threads.
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Today we're going to take a sneak peek into the life of Bethany Cantor, currently head of content and brand marketing at Teachable. Bethany has over a decade of experience in helping companies craft their brand stories and develop engaging content experiences that turn customers into dedicated fans. She's spent the last seven years bringing together social media, editorial, community, partnerships, and product marketing strategy to create powerful, innovative integrated marketing teams.
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Our guest today is Evan Weiner, a rising young executive and currently Global Head of Social Marketing at GoDaddy. He is focused on architecting an all-new, end-to-end social marketing program, strategy, and team overseeing social for GoDaddy's strategic acquisitions across EMEA and the Americas, as well as the GoDaddy Pro sub-brand launch in 2021.
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Today we’re going to take a sneak peek into the life of Alison Tyrell, Global Head of Content, Brand Marketing & Media. Alison helps clients identify their brand narratives and connect with their audience through marketing. Alison’s 360 experience spans both brand and agency side in Ireland, Australia, and the United Kingdom. She has worked for and with brand titans such as Mondelez International, Sony PlayStation, UBS & Marriot, plus boutique fashion, food, and music brands.
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Our guest today is Thomas Wakelin, Social Media Marketing Manager for Microsoft – responsible for the digital communication strategy across consumer, commercial, education, and developer audiences. Prior to this experience, Thomas has worked across multiple marketing agencies and publications, helping brands to better connect to customers across multiple industries. Working in partnership with brands such as Adobe, Amazon, Canon, D&AD, HP, and NFL, Thomas is particularly passionate about technology and helping brands to realize the power of building engaging community programs.
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Our guest today is Ken Gibbs Jr., currently Head of Series Social @ Amazon. Ken has a passion for entertainment and technology. He began his digital career as part of the original staff of Henry Louis Gates’ Africana.com and remained with the product as it was acquired by Time Warner, then merged with AOL to become what was eventually known as the new Aol BlackVoices.com. Since then, Ken has gone on to hold leadership positions at Interactive One, Essence, Loop21.com, and BET Networks.
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Sarah Glaswand is a storyteller, strategist, and innovator specializing in content strategy and social change communications. Currently, as Digital and Social Media Manager at the Mastercard Center for Inclusive Growth, the philanthropic arm of Mastercard, Sarah is responsible for leading social media strategy, community building, and analytics efforts that strengthen and advance Mastercard’s thought leadership on inclusive growth and sustainable development.
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Alexandra Shockey is the manager of Global Social Media at FedEx, a position she has held since December of 2018. She has been with FedEx for more than eight years, serving as an advisor in both social media and digital user experience prior to her current position. Her team is responsible for brand storytelling and social engagement across all FedEx social media platforms.
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Our guest today is Heather Green, Senior Director, Social Media Thought Leadership @ W2O Group. Heather is a Webby Award-winner digital marketer with over 15 years of experience in brand publishing, performance marketing and content strategies. Her most recent roles placed her in front of $100M+ paid social and content programs for both L’Oreal USA and Verizon. She currently leads social media thought leadership at W2O.
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New year, new season. We promised we'd be back, so here we are. Tune in next week for People of Marketing Season 2.
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Let’s take a stroll down memory lane. Today, we’ll explore the things marketers would have liked to know at the beginning of their careers. Listen to our episode and let us know which one strikes a chord with you.
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We all wish we could master as many skills as possible. From better management & discipline all the way to being an exceptional listener. Today, we’ll go through some of the skills even the greatest marketers struggle with. Let’s hear them out!
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