ใจใใฝใผใ
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๐ Useful Links & Resources
๐The 30-Day Mortgage Broker Boost
30 Emails With Quick Wins to Grow Your Mortgage Business
https://ashborland.com/30day
๐Mortgage Business Mastery
1:1 coaching to scale, streamline & grow your mortgage business.
https://ashborland.com
โโโโโโโโโโโโโโโโโโโโโ
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
-
๐GO HIGH LEVEL
Full Marketing CRM(Social Media scheduling, website hosting, email Marketing and automations)
14 DAY FREE TRIAL
https://www.gohighlevel.com/?fp_ref=ash-borland-consulting64
๐ Useful Links & Resources
๐The 30-Day Mortgage Broker Boost
30 Emails With Quick Wins to Grow Your Mortgage Business
https://ashborland.com/30day
๐Mortgage Business Mastery
1:1 coaching to scale, streamline & grow your mortgage business.
https://ashborland.com
โโโโโโโโโโโโโโโโโโโโโ
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
Other Useful Videos
https://youtu.be/x-gJLX9dCg0?si=xsNdic67YKCG-QLt
https://youtu.be/m8xXXFLrsXs?si=IDTECzAD8JXGsiZi
https://youtu.be/wd3avIPDIkQ?si=K92ZKiRLLiTNKHlq
https://youtu.be/Dyy99j9-4LE?si=-LaIyuNF9M_9Fr87
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ใจใใฝใผใใ่ฆ้ใใพใใใ๏ผ
ใใฃใผใใๆดๆฐใใใซใฏใใใใฏใชใใฏใใฆใใ ใใใ
-
๐ Useful Links & Resources
๐The 30-Day Mortgage Broker Boost
30 Emails With Quick Wins to Grow Your Mortgage Business
https://ashborland.com/30day
๐Mortgage Business Mastery
1:1 coaching to scale, streamline & grow your mortgage business.
https://ashborland.com
โโโโโโโโโโโโโโโโโโโโโ
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
-
๐ Useful Links & Resources
๐The 30-Day Mortgage Broker Boost
30 Emails With Quick Wins to Grow Your Mortgage Business
https://ashborland.com/30day
๐Mortgage Business Mastery
1:1 coaching to scale, streamline & grow your mortgage business.
https://ashborland.com
โโโโโโโโโโโโโโโโโโโโโ
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
Other Useful Videos
https://youtu.be/x-gJLX9dCg0?si=xsNdic67YKCG-QLt
https://youtu.be/m8xXXFLrsXs?si=IDTECzAD8JXGsiZi
https://youtu.be/wd3avIPDIkQ?si=K92ZKiRLLiTNKHlq
https://youtu.be/Dyy99j9-4LE?si=-LaIyuNF9M_9Fr87
โโโโโโโโโโโโโโโโโโโโโ
VIDEO DESCRIPTION
6 Powerful Psychology Tricks for Mortgage Brokers
Want to boost your mortgage sales and close more deals without feeling pushy? In this video, I break down six proven psychology tricks top marketers useโand how you can apply them as a mortgage broker.
Whether you're struggling to convert leads, want to improve your discovery calls, or just need better content strategy, these psychological principles will give you an unfair advantage in your mortgage business.
โ Learn how to use:
โข The Halo Effect to improve first impressions
โข Loss Aversion to drive client action
โข Social Proof to build trust in your mortgage brand
โข The Anchoring Effect to set value expectations
โข Scarcity to create urgency in mortgage decisions
โข The Mere Exposure Effect to grow trust with content
๐ Chapters & Questions Covered:
00:00 โ How Can Psychology Help You Sell More Mortgages?
00:28 โ What Is the Halo Effect in Mortgage Sales?
02:19 โ How Does Loss Aversion Impact Mortgage Decisions?
04:57 โ How Can Social Proof Build Trust in Your Mortgage Brand?
07:20 โ What Is the Anchoring Effect in Mortgage Pricing?
10:17 โ How Can Scarcity Create Urgency in Mortgage Sales?
12:45 โ What Is the Mere Exposure Effect in Mortgage Marketing?
15:03 โ Why Trust Beats Products in Mortgage Sales
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๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โฌ๏ธOther Useful Videos
๐ Want to learn how content marketing can bring in organic leads long-term?
Watch this next: Content Marketing in Mortgage Lead Generation
๐ https://www.youtube.com/watch?v=vpvHOq2bVIQ&t=6s
This video breaks down how mortgage brokers can use blogs, videos, and social media to attract ideal clients without spending a penny on ads.
๐ Struggling with building authority in a crowded market?
Check out: How to Generate FREE Mortgage Leads as a Mortgage Broker
๐ https://www.youtube.com/watch?v=9WxurPAR2qw
This deep dive explores brand touchpoints, lead flow types (referral, brand, demand), and how to create consistent, organic lead generation systems.
๐ Still unsure where to post or how to show up consistently?
Donโt miss: How Mortgage Brokers Build Long Term Client Relationships
๐ https://www.youtube.com/watch?v=JottVakrYrk
Learn how to turn content into trust, and trust into long-term clients that come back and refer othersโno more chasing cold leads.
โโโโโโโโโโโโโโโโโโโโโ
๐FREE Mortgage Masterclasses โ Your Ultimate Marketing Resource
Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.
๐ https://ashborland.com/masterclass
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Mortgage Business Mastery โ 1:1 coaching to scale, streamline & grow your mortgage business.
๐ Start here: https://ashborland.com
-
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โฌ๏ธOther Useful Videos
๐ What Does a Typical Day Look Like for a Mortgage Broker?
Discover how successful brokers structure their mornings, client calls, and business growth activities for maximum productivity.
๐บ Watch here: https://youtu.be/yUjfWVg3rEE
๐ How To Balance Multiple Clients as a Mortgage Broker
Learn the strategies to avoid overwhelm while delivering high-quality service across every caseโeven at scale.
๐บ Watch here: https://youtu.be/C_jNllgje9Y
๐ Do Mortgage Brokers Work Evenings and Weekends?
Set boundaries and build a schedule that works for you, without sacrificing client service or growth.
๐บ Watch here: https://youtu.be/cJt5p0mj_yI
โโโโโโโโโโโโโโโโโโโโโ
๐FREE Mortgage Masterclasses โ Your Ultimate Marketing Resource
Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.
๐ https://ashborland.com/masterclass
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Mortgage Business Mastery โ 1:1 coaching to scale, streamline & grow your mortgage business.
๐ Start here: https://ashborland.com
-
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โฌ๏ธOther Useful Videos
๐ Want to build a streamlined lead generation machine before you hire?
Watch โHow To Generate Mortgage Leads on Facebook FOR FREEโ
๐ https://youtu.be/DPwGJ2we8zo
๐ Need help staying consistent and building your brand with video?
Check out โHow Mortgage Brokers Stay Ahead of Industry Changesโ
๐ https://www.youtube.com/watch?v=GXsBrwDTU9U
๐ Thinking of growing your brand before building your team?
Donโt miss โHow Mortgage Brokers Build Long Term Client Relationshipsโ
๐ https://www.youtube.com/watch?v=JottVakrYrk
โโโโโโโโโโโโโโโโโโโโโ
๐FREE Mortgage Masterclasses โ Your Ultimate Marketing Resource
Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.
๐ https://ashborland.com/masterclass
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Mortgage Business Mastery โ 1:1 coaching to scale, streamline & grow your mortgage business.
๐ Start here: https://ashborland.com
-
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โฌ๏ธOther Useful Videos
3 Steps to Closing More Mortgage Leads
Discover the three things every mortgage client needs to hear before they say yes โ a must-watch for improving your sales process.
๐ https://www.youtube.com/watch?v=7CMrut3swEo
How Mortgage Brokers Build Long Term Client Relationships
Learn how to turn one-off deals into loyal, repeat clients through trust, consistency, and ongoing value.
๐ https://www.youtube.com/watch?v=JottVakrYrk
Should You Charge a Broker Fee? Pros and Cons
Unpack the realities of charging fees, how they impact your brand, and why undervaluing your service could be holding you back.
๐ https://youtu.be/JSdgZiKCiJc
โโโโโโโโโโโโโโโโโโโโโ
๐FREE Mortgage Masterclasses โ Your Ultimate Marketing Resource
Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.
๐ https://ashborland.com/masterclass
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Mortgage Business Mastery โ 1:1 coaching to scale, streamline & grow your mortgage business.
๐ Start here: https://ashborland.com
-
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โฌ๏ธOther Useful Videos
๐ The Must-Have Tools Every Mortgage Broker Should Be Using
Learn which tools will help streamline your processes, improve team efficiency, and deliver a consistent client journey.
Watch here: https://youtu.be/RB6t-UHau10
๐ 3 Steps to Closing More Mortgage Leads
Get your team aligned on the key communication points that turn leads into loyal clients.
Watch here: https://youtu.be/7CMrut3swEo
โโโโโโโโโโโโโโโโโโโโโ
๐FREE Mortgage Masterclasses โ Your Ultimate Marketing Resource
Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.
๐ https://ashborland.com/masterclass
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Mortgage Business Mastery โ 1:1 coaching to scale, streamline & grow your mortgage business.
๐ Start here: https://ashborland.com
-
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โฌ๏ธOther Useful Videos
๐ Want to break free from relying on introducers and start creating your own leads?
Watch โContent Marketing in Mortgage Lead Generationโ โ itโs a full guide to building a sustainable flow of inbound mortgage leads:
๐ https://www.youtube.com/watch?v=vpvHOq2bVIQ&t=6s
๐ Thinking of building a brand that attracts clients directly?
Check out โHow to Optimise Your Website to Attract More Mortgage Leadsโ โ full of practical tips to make your website a lead magnet:
๐ https://www.youtube.com/watch?v=o6S2qkUMuVE&t=11s
๐ Want to grow without relying on estate agents or introducers?
Watch โHow to Find Clients as a New Mortgage Brokerโ โ even if youโre experienced, these strategies are gold:
๐ https://youtu.be/9WxurPAR2qw
โโโโโโโโโโโโโโโโโโโโโ
๐FREE Mortgage Masterclasses โ Your Ultimate Marketing Resource
Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.
๐ https://ashborland.com/masterclass
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Mortgage Business Mastery โ 1:1 coaching to scale, streamline & grow your mortgage business.
๐ Start here: https://ashborland.com
-
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โฌ๏ธOther Useful Videos
๐ 3 Steps to Closing More Mortgage Leads โ Discover how to turn more of your current leads into completed cases with smarter conversations.
https://www.youtube.com/watch?v=7CMrut3swEo&t=1s
๐ Should You Charge a Broker Fee? Pros and Cons โ Learn how introducing or refining your broker fee can boost your income without adding more clients.
https://youtu.be/JSdgZiKCiJc
๐ How Mortgage Brokers Build Long Term Client Relationships โ See how focusing on your existing clients can lead to repeat business, referrals, and consistent income growth.
https://www.youtube.com/watch?v=JottVakrYrk
โโโโโโโโโโโโโโโโโโโโโ
๐FREE Mortgage Masterclasses โ Your Ultimate Marketing Resource
Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.
๐ https://ashborland.com/masterclass
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Mortgage Business Mastery โ 1:1 coaching to scale, streamline & grow your mortgage business.
๐ Start here: https://ashborland.com
-
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โโโโโโโโโโโโโโโโโโโโโ
๐FREE Mortgage Masterclasses โ Your Ultimate Marketing Resource
Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.
๐ https://ashborland.com/masterclass
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Mortgage Business Mastery โ 1:1 coaching to scale, streamline & grow your mortgage business.
๐ Start here: https://ashborland.com
โโโโโโโโโโโโโโโโโโโโโ
-
๐ฌ Got a quick question? Leave them in the comments or drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โฌ๏ธOther Useful Videos
โโโโโโโโโโโโโโโโโโโโโ
๐FREE Mortgage Masterclasses โ Your Ultimate Marketing Resource
Get access to an ever-growing library of expert-led mortgage marketing masterclasses, complete with downloadable guides and actionable exercises to help you level up your business.
๐ https://ashborland.com/masterclass
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Mortgage Business Mastery โ 1:1 coaching to scale, streamline & grow your mortgage business.
๐ Start here: https://ashborland.com
โโโโโโโโโโโโโโโโโโโโโ
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๐GO HIGH LEVEL
Full Marketing CRM (Social Media scheduling, website hosting, email Marketing and automations)
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๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โโโโโโโโโโโโโโโโโโโโโ
๐ Need in-depth guidance? Book a 1:1 Power Hour to get tailored advice on your business. Limited slots availableโgrab yours here:
๐ https://calendly.com/ashborland/power-hour
โโโโโโโโโโโโโโโโโโโโโ
๐ Master Mortgage Marketing
๐ FREE Mortgage Marketing Blueprint โ Your step-by-step guide to marketing success as a mortgage broker.
๐ https://ashborland.com/blueprint
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Ready to scale your business?
๐ฅ Mortgage Business Mastery Programme โ 1:1 coaching for mortgage brokers looking to build a highly profitable and efficient business.
โ Overwhelmed by workload? Streamline processes for better work-life balance.
โ Struggling to grow income? Implement strategies to scale to six or seven figures.
โ Feeling uninspired? Reignite your passion and love what you do.
โ Invisible in the market? Build a powerful personal brand to attract more clients.
โ Drowning in admin? Leverage tech to automate and optimise your workflow.
๐ก Join hundreds of mortgage advisers who have transformed their businesses with my expert coaching in marketing, sales, and operations.
๐ Start your journey here: https://ashborland.com
โโโโโโโโโโโโโโโโโโโโโ
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๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โโโโโโโโโโโโโโโโโโโโโ
๐ Need in-depth guidance? Book a 1:1 Power Hour to get tailored advice on your business. Limited slots availableโgrab yours here:
๐ https://calendly.com/ashborland/power-hour
โโโโโโโโโโโโโโโโโโโโโ
๐ Master Mortgage Marketing
๐ FREE Mortgage Marketing Blueprint โ Your step-by-step guide to marketing success as a mortgage broker.
๐ https://ashborland.com/blueprint
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Ready to scale your business?
๐ฅ Mortgage Business Mastery Programme โ 1:1 coaching for mortgage brokers looking to build a highly profitable and efficient business.
โ Overwhelmed by workload? Streamline processes for better work-life balance.
โ Struggling to grow income? Implement strategies to scale to six or seven figures.
โ Feeling uninspired? Reignite your passion and love what you do.
โ Invisible in the market? Build a powerful personal brand to attract more clients.
โ Drowning in admin? Leverage tech to automate and optimise your workflow.
๐ก Join hundreds of mortgage advisers who have transformed their businesses with my expert coaching in marketing, sales, and operations.
๐ Start your journey here: https://ashborland.com
-
๐ฌ Got a quick question? Drop me a message on Instagram or LinkedInโI'm always happy to help!
๐ฒ Instagram: https://www.instagram.com/ashborland/
๐ LinkedIn: https://www.linkedin.com/in/ashborland/
โโโโโโโโโโโโโโโโโโโโโ
๐ Need in-depth guidance? Book a 1:1 Power Hour to get tailored advice on your business. Limited slots availableโgrab yours here:
๐ https://calendly.com/ashborland/power-hour
โโโโโโโโโโโโโโโโโโโโโ
๐ Stay ahead in the mortgage industry! Tune into the Mortgage Business Podcast every Monday for expert insights:
๐ Listen & Watch Here:
๐บ YouTube: https://www.youtube.com/@mortgagebusinessmastery
๐ Apple Podcasts: https://podcasts.apple.com/us/podcast/mortgage-business-mastery-sales-marketing-and/id1500257189?uo=4
๐ต Spotify: https://open.spotify.com/show/2db9wpVv7AmOEQWMc6Y8b7
โโโโโโโโโโโโโโโโโโโโโ
๐ Kickstart Your Mortgage Career
๐ผ Mortgage Career Accelerator โ The step-by-step guide to launching a successful mortgage advisor career. Learn how to land your first role, master sales, generate leads, and grow your business.
๐ https://ashborland.com/career
โโโโโโโโโโโโโโโโโโโโโ
๐ Master Mortgage Marketing
๐ FREE Mortgage Marketing Blueprint โ Your step-by-step guide to marketing success as a mortgage broker.
๐ https://ashborland.com/blueprint
โโโโโโโโโโโโโโโโโโโโโ
๐ฅ Ready to scale your business?
๐ฅ Mortgage Business Mastery Programme โ 1:1 coaching for mortgage brokers looking to build a highly profitable and efficient business.
โ Overwhelmed by workload? Streamline processes for better work-life balance.
โ Struggling to grow income? Implement strategies to scale to six or seven figures.
โ Feeling uninspired? Reignite your passion and love what you do.
โ Invisible in the market? Build a powerful personal brand to attract more clients.
โ Drowning in admin? Leverage tech to automate and optimise your workflow.
๐ก Join hundreds of mortgage advisers who have transformed their businesses with my expert coaching in marketing, sales, and operations.
๐ Start your journey here: https://ashborland.com
-
๐FREE Mortgage Marketing Blueprint -https://ashborland.com/blueprint๐ธ Subscribe to my main YouTube channelhttps://www.youtube.com/ @AshBorland๐Work With Me - https://ashborland.com๐จLet's Connect ๐จInstagram -https://www.instagram.com/ashborland/Linkedin -https://www.linkedin.com/in/ashborland/
-
๐FREE Mortgage Marketing Blueprint - https://ashborland.com/blueprint๐ธ Subscribe to my main YouTube channel https://www.youtube.com/ @AshBorland ๐Work With Me - https://ashborland.com๐จLet's Connect ๐จInstagram - https://www.instagram.com/ashborland/Linkedin - https://www.linkedin.com/in/ashborland/
-
In today's episode, we're diving into five essential tools every mortgage broker needs to save time and boost productivity. Time management is critical for success, and these tools will help you streamline your business, enhance client relationships, and ultimately increase your income. Whether you're new to brokering or looking to refine your systems, this episode is packed with actionable advice to simplify your workflow and amplify your impact.
๐ Recommended Videos to Watch Next:
1๏ธโฃ 5 Ways to Add Value for Clients Beyond the Mortgage
Watch here: https://youtu.be/skMTd0izPQo?si=f-lgN70aOEMxwyNU
Discover strategies like cash flow modeling and moving-in guides to enhance your service and stand out in the competitive mortgage market.2๏ธโฃ 3 Steps to Closing More Mortgage Leads
Watch here: https://youtu.be/7CMrut3swEo?si=9axHVE5q8Cqzgq2d
Master the art of discovery calls with a simple framework to convert leads into loyal clients.3๏ธโฃ Building Rapport Quickly During Discovery Calls
Watch here: https://youtu.be/ZyHE-eaJbu0
Learn how to build trust and rapport with clients, ensuring smooth and professional interactions.๐ Learn More
Looking for even more insights? Check out my blog and resources for mortgage brokers:
๐ Blog: https://ashborland.com๐ฒ Connect With Me
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