Brand is everything you do. Every single touch point. In Series 1, Phoebe Asks entrepreneurial brand founders in the FMCG & Restaurant space how they did it. Having grown up in an entrepreneurial household — her father is James Averdieck (Founder of Gü Desserts)— Phoebe brings a natural curiosity for start-up culture. Her background spans a few innovative brands, (The Coconut Collab, Spooner’s Desserts, and Deliciously Ella) giving her a front-row seat to the fast-moving world of consumer packaged goods and hospitality.
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