エピソード
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into powerful marketing strategies to wrap up the year on a high note and set up an incredible start for January!
December can be a hectic month, but Seran explains how boutique fitness studio owners can harness this unique time of year to connect with clients, drive engagement, and boost revenue. From festive promotions to special events, this episode is packed with creative, actionable ideas to help you end 2024 strong and keep momentum going into the new year.
If you’re ready to grow your studio’s impact and maximize end-of-year revenue, this episode is your ultimate guide to holiday marketing success!
Key topics covered:
Creative holiday promotions that keep clients motivated and engagedHow to use gift cards and limited-time offers to increase sales and reach new clientsIdeas for special events and community-focused campaigns to spread holiday cheerPlanning for a standout January and keeping your studio top-of-mindDon’t miss this opportunity to finish the year with impact and set up for a thriving 2025!
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Work with Seran:
🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business
🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business
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In this episode of the Pilates Business Podcast, host Seran Glanfield interviews Tamara Galinsky, founder of JETSET Pilates, a rapidly growing franchise that has expanded from a single studio in Miami to nearly 80 locations across the country.
Tamara shares her journey from her early career in technology and real estate to discovering her passion for Pilates and building a brand that emphasizes community and experience.
The conversation delves into the challenges of franchising, the importance of location and real estate in the fitness industry, and the strategies that have fueled Jet Set's growth. Tamara also discusses the balance between her entrepreneurial ambitions and family life, offering insights for aspiring fitness entrepreneurs.Learn more about JETSET Pilates HERE: www.jetsetpilates.com
Or follow on IG here: @jetsetpilates
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Work with Seran:
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エピソードを見逃しましたか？
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into a game-changing strategy that can help studio owners increase revenue without relying on big, salesy tactics—micro conversions. These small, often overlooked actions that clients take throughout their journey can create a powerful impact on your business. Seran shares insights on how small tweaks in your client engagement can significantly boost retention and revenue, guiding clients through the process step-by-step.
Tune in to discover:
What micro conversions are and why they matterHow to use micro conversions to increase long-term loyaltyEasy-to-implement strategies that boost sales without feeling “salesy”The key touchpoints to optimize your client journey and keep them coming backWhether you're struggling with retention or looking to streamline your business for maximum profit, this episode provides simple, actionable tips to help you grow sustainably!
Got a question for Seran? Add it here 👉
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Work with Seran:
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🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business
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🤳 Join the Growing A Studio Business Facebook Community
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On this episode of The Pilates Business Podcast, host Seran Glanfield dives into the top three reasons why boutique fitness studios struggle with client retention — and they might not be what you expect! Seran explains how simple yet impactful shifts in communication, class quality, and progress tracking can make a huge difference in keeping clients loyal and engaged.
If you're ready to stop churn and build a stronger, more connected community of clients, this episode is a must-listen. Seran also offers practical solutions you can implement right away to boost retention and improve the client experience.
Tune in to learn:
Why clear, consistent communication is your secret weapon for client retentionHow to help clients feel their progress, even if it takes timeThe "silent killer" of studio success and how to fix itSeran Glanfield has over a decade of experience helping boutique fitness studios thrive, and her insights in this episode will help you elevate your business to the next level!
Got a question for Seran? Add it here 👉
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Work with Seran:
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Join my FREE FB group - and ask me your biz questions!
🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield shares her all-time favorite business books that have shaped her approach to leadership, marketing, and growth. Whether you're looking for strategies to scale your boutique fitness studio, create a standout brand, or shift your mindset for success, Seran's curated list of must-reads will inspire and guide you. From foundational concepts on business structure to powerful insights on marketing and leadership, these books provide practical takeaways that studio owners can apply today.
Key Takeaways:
How to scale your studio with systems from The E-Myth Revisited by Michael Gerber.Crafting a compelling brand message with Building a StoryBrand by Donald Miller.This is Marketing by Seth Godin—rethinking marketing as service, not selling.Developing leadership skills with Leaders Eat Last by Simon Sinek.The power of mindset with The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy.Tune in to hear actionable advice on how to apply these lessons to your studio for long-term growth and success.
Got a question for Seran? Add it here 👉
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Work with Seran:
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🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield welcomes Sue Ellen Brantley, a CPA, fractional CFO, and founder of Healthy Balance Bookkeeping. They dive deep into the importance of understanding the numbers behind your boutique fitness studio to ensure your business's growth and profitability.
Sue Ellen shares her journey from corporate finance to entrepreneurship, and how her passion for health and wellness drives her mission to help studio owners make more money and expand their impact.
This episode covers everything from common financial mistakes to the best practices for maintaining clean books, all tailored specifically for studio owners.
Tune in to discover how to better manage your finances and set your studio up for success!Connect with SueEllen HERE: www.healthybalancebookkeeping.com/
Got a question for Seran? Add it here 👉
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Work with Seran:
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Join my FREE FB group - and ask me your biz questions!
🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common challenges for boutique fitness studio owners: letting go of control to gain true growth. Seran shares expert advice on why effective delegation is essential for business expansion and provides actionable steps to help studio owners shift from being the “doer” to the “leader.”
Listeners will learn how to overcome the hesitation around delegation, how to delegate effectively, and how to set their team up for success without micromanaging.
Tune in to learn how to reclaim your time and become the CEO your studio deserves.
Got a question for Seran? Add it here 👉
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Work with Seran:
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Join my FREE FB group - and ask me your biz questions!
🤳 Join the Growing A Studio Business Facebook Community
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Boost Your Studio's Revenue with Retail: Insights from Be Half Moon's Andrea
In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Andrea, founder of b,Halfmoon, about how boutique fitness studios can transform empty wall space into a thriving retail section. Andrea shares her journey from launching the beloved bMat to expanding her product line to include functional movement tools, healing crystals, and more.
Whether you're new to retail or looking to refine your current offerings, this episode is packed with tips to help you curate a successful and profitable retail space in your studio.
Tune in to learn how integrating retail can not only boost your revenue but also energize your community.
Connect with b Halfmoon and Andrea here: @bhalfmoon_official
@beingandreamckay
Go to bhalfmoon.com and use coupon: SERAN5 when you order via a wholesale account!
Got a question for Seran? Add it here 👉
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
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Work with Seran:
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🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business
Join my FREE FB group - and ask me your biz questions!
🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield delves into a powerful, often overlooked factor that can determine the success or failure of your studio: your mindset. Drawing on insights from thought leaders like Dr. Carol Dweck and Simon Sinek, Seran explores the critical difference between a growth mindset and a fixed mindset, and how this difference influences everything from your business decisions to your personal development.
Learn practical strategies for cultivating a growth mindset that will not only help you navigate challenges but will also fuel the long-term growth and success of your studio.
Tune in to discover how small, consistent changes in your thinking can lead to big results in your business.Got a question for Seran? Add it here 👉
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
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Work with Seran:
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Join my FREE FB group - and ask me your biz questions!
🤳 Join the Growing A Studio Business Facebook Community
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From Movement Lover to Tech Innovator: How Rachael Lea Fishman Built Arketa to Empower Studio Owners
In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Rachel Lea Fishman, the founder of Arketa, a cutting-edge studio management software designed specifically for boutique fitness studios. Rachael Lea shares her inspiring journey from yoga instructor to tech entrepreneur, revealing how her passion for movement and wellness drove her to create a platform that helps studio owners streamline operations, enhance client experiences, and ultimately, grow their businesses.
Tune in to learn how Arketa is transforming the way studios operate, and why having the right tools can make all the difference in your studio's success.Got a question for Seran? Add it here 👉
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Learn more and join now: www.springthree.com/thrive
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
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Work with Seran:
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🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business
Join my FREE FB group - and ask me your biz questions!
🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the world of social media and how it can transform your studio’s visibility. As studio owners, we know that having a social media presence is no longer optional—it's essential. But with so many platforms and strategies out there, how do you make sure your efforts actually pay off?
Seran walks you through actionable tips on how to effectively and efficiently use social media to not only attract new clients but also to build lasting relationships that keep them coming back. From choosing the right platforms to creating content that truly resonates, Seran covers it all. Whether you're a social media newbie or looking to refine your strategy, this episode is packed with insights that will help you make your studio the talk of the town, both online and off.
Tune in to discover:
The importance of being on the right social media platforms for your studioHow to create purposeful content that captures attention, engages your audience, and inspires actionThe benefits of paid advertising and how to make it work for your businessTips on tracking and measuring your social media success to ensure you're on the right pathIf you’re ready to take your studio’s visibility to the next level, this episode is a must-listen!
Got a question for Seran? Add it here 👉
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Learn more and join now: www.springthree.com/thrive
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!
🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date
Work with Seran:
🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business
🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business
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🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most crucial decisions for your boutique fitness studio—pricing. Pricing can make or break your business, and finding the "just right" price is essential to reflect the value you offer while ensuring profitability.
Seran shares insights into the psychological and practical aspects of setting prices, how to avoid common pricing mistakes, and strategies to communicate price increases effectively. Whether you’re launching a new studio or re-evaluating your current pricing, this episode offers valuable advice to help you position your studio for long-term success.Key topics discussed include:
The importance of aligning your pricing with your studio’s value and market position.Common pitfalls of setting prices too low or too high.The role of mindset in pricing decisions.How to calculate your ideal price point based on costs and desired profit margin.Effective strategies for implementing and communicating price increases.Tune in to learn how to price your services just right and ensure your studio's financial health and growth!
Got a question for Seran? Add it here 👉
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
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Work with Seran:
🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business
🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business
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🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the art of crafting unique marketing messages that make boutique fitness studios stand out from the crowd. With the fitness industry becoming increasingly competitive, studio owners often struggle to differentiate themselves and attract their ideal clients.
Seran unpacks the power of a well-defined marketing message, shares strategies to identify and communicate your studio's unique value, and offers practical tips to align your messaging across all channels.
Whether you're looking to boost client retention, increase brand visibility, or simply ensure your studio’s message resonates with your community, this episode is packed with actionable insights to help you succeed.LEARN MORE ABOUT THE MARKETING INTENSIVE PROGRAM HERE: https://www.springthree.com/marketingintensive
Got a question for Seran? Add it here 👉
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Work with Seran:
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🤳 Join the Growing A Studio Business Facebook Community
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In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovative offerings, and built a thriving community.
Anne’s story is a testament to resilience, creativity, and the power of embracing change. Tune in for insights on business growth, client retention, and creating a unique studio experience.Connect with Anne at www.shapeituppilates.co.uk
Got a question for Seran? Add it here 👉
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Work with Seran:
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🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the crucial topic of customer journey mapping for boutique fitness studios. She explains how understanding and optimizing each stage of the customer journey can transform client experiences and boost studio success.
Seran breaks down the five key stages - awareness, consideration, engagement, retention, and advocacy - offering practical tips and insights for studio owners to enhance their client relationships at every touchpoint. From crafting compelling introductory offers to nurturing long-term loyalty, this episode provides a roadmap for studio owners looking to increase client retention, improve conversion rates, and build a thriving community of enthusiastic members.
Whether you're struggling with summer slowdowns or aiming to take your studio to the next level, Seran's expert advice on customer journey mapping is a game-changer for boutique fitness businesses.Got a question for Seran? Add it here 👉
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
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Work with Seran:
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of personalized marketing for boutique fitness studios.
Discover how to make every client feel seen and valued through tailored touchpoints, from the initial website experience to ongoing engagement. Seran shares actionable tips, consumer psychology insights, and even explores advanced techniques like using behavioral triggers and crafting custom content.
If you're ready to elevate your client relationships, increase satisfaction, and boost retention, this episode is a must-listen.
Get ready to transform your marketing and create an unforgettable experience for every client who walks through your doors!Got a question for Seran? Add it here 👉
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Learn more and join now: www.springthree.com/thrive
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
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Work with Seran:
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🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield unveils the secrets to attracting A-list clients to your boutique fitness studio. If you've ever wondered how to transform your studio into the go-to spot for top-tier clients, this episode is for you.
Seran shares actionable insights on crafting a powerful brand that resonates with your ideal clients, ensuring they keep coming back for more.
Tune in to learn how to build a brand that screams expertise, delivers exceptional client experiences, and leverages community power to elevate your business. Perfect for Pilates, barre, and yoga studio owners looking to boost lead generation, retention, and revenue while working smarter, not harder.Got a question for Seran? Add it here 👉
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
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Work with Seran:
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🤳 Join the Growing A Studio Business Facebook Community
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In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Ilaria Cavagna, founder and CEO of Feet-ness. They discuss Ilaria's journey from Pilates instructor to innovative entrepreneur, focusing on foot health and its connection to overall wellness. Ilaria shares insights on developing the Rescue Loop, transitioning from High Heel Rescue to Feet-ness, and creating an educational platform that merges various movement modalities.
The conversation highlights the importance of adaptability in business, the evolution of health awareness in the fitness industry, and practical advice for studio owners looking to expand their offerings and knowledge base.Connect with Ilaria Cavagna at: www.feet-ness.com or find her in Instagram @feetness_edu
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
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Work with Seran:
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-
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the critical topic of establishing a recognizable brand for boutique fitness studio owners. She shares valuable insights on how to stand out in a crowded market, build genuine connections with clients, and create a loyal following.
Seran emphasizes the importance of authenticity, knowing your unique strengths, and consistently showing up for your clients.
This episode is packed with practical tips for studio owners looking to increase client retention, streamline their business, and make a bigger impact in their community.
Got a question for Seran? Add it here 👉
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The Studio Owner's Guide to MASTERING REELS📲 Follow Seran on Instagram @seran_spring_three
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Work with Seran:
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In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios.
With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the factors that influence a studio's selling price, and the booming interest in Pilates studios.
Whether you're an aspiring studio owner or considering selling your studio, this episode is a goldmine of information and a must-listen for anyone looking to navigate the complexities of the fitness business landscape.
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