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According to Executive Communications Coach Karin Reed, "The thing that I see most often is people wanna just like show up and throw up."
We're going to assume that the "show up / throw up method" is not the most effective. So then what are the most impactful tips for communication on podcasts?
Let's find out!
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Karin Reed is the CEO of Speaker Dynamics, and the author of several books, including Suddenly Hybrid and Running Effective Meetings for Dummies.
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Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
Many Podcast Ally clients are authors, keynote speakers, entrepreneurs, or executives who share a common goal - to get on bigger stages, charge more, and share their message with more people.
So how can podcast guesting be leveraged to build demand for your public speaking appearances?
Today, host Dr. Sarah Glova is joined by Bobbie Carlton, and they both share their insights and experiences from being on panels, leading workshops, and delivering keynotes!
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Bobbie Carlton is the founder of Innovation Women, an online "visibility bureau" which connects event managers to awesome speakers!
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Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
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In the summer of 2023, Teresa Spangler had been leveraging podcast guesting to amplify her objectives as the CEO of Plazabridge Group. But on August 18, 2023, everything changed as she was diagnosed with ALS.
Today, Teresa is still using the power of storytelling and podcasting for a bigger cause - inspiring innovation and funding for ALS research.
On this episode, Teresa and Dr. Sarah Glova discuss the impact of podcasting in raising awareness for important causes, Teresa's resilience, the community's support, and authentic storytelling in facing challenges like ALS.
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Links:
Photo of Teresa performing with her band, The Headless ChickensHall of Fame inductee video - https://www.youtube.com/watch?v=MOqW6dGPDTM
Teresa on LinkedIn - https://www.linkedin.com/in/teresawspangler/
Article about Teresa in TechWire sharing her diagnosis
GoFundMe link
Book - https://www.amazon.com/All-That-Am-Entrepreneurs-Dreaming/dp/179903576X
2022 interview about Teresa's work in DotCom Magazine
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Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
If you're looking to boost your digital marketing game, this episode is a must-listen. Indie Consulting CEO (and Name Drop Podcast host) Molly Baker joins Dr. Sarah Glova to share how podcasting has become a powerful part of Indie and its clients' marketing strategy.
Aligning content with business valuesUsing storytelling to engage potential clients and partnersStrategies of repurposing content across platforms for wider reach, including the use of Opus AIBlog posts, quote graphics, and more ways to repurpose
Sarah and Molly discuss:---
Molly Baker is the Founder & CEO of Indie Consulting
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
In leading the REVOLT Podcast Network, Akinwole Garrett has seen some of the biggest celebrities guest on his network's shows - Pinky Cole from Slutty Vegan, Rick Ross, and YG to name a few.
And the podcasts he produces are some of the most popular in the world - Caresha Please for example is in the top .05% of all podcasts.
But just because REVOLT works with celebrities, it does not mean all guests have to be an instagram influencers or sell a million records to get on their shows.
But how can all of us non-celebrities reach out to the biggest shows and successfully book an appearance? Akinwole shares his tips.
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Akinwole Garrett is the GM of the REVOLT Podcast Network.
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
The Peak-Pique End Method? The Flower Petal Technique? Listeners won't remember your name?
Bri Williams is known as the Behavior Changer - she studies the when and why of individuals who are engaging in specific behaviors.
So in today's episode, we discuss behavioral studies and podcast testing. What are rules or practices from behavioral science that could help us be the best guests on podcasts?
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Bri Williams is one of Australia's leading authorities on behavioral influence. She's the author of multiple books, including Behavioral Economics for Business, The Williams Behaviour Book, and The How of Habits.
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
Podcast guesting can help you build your personal brand - that's a given.
But let's think about this for a minute - what does personal branding really mean? And as we're guesting on podcasts, how can we maximize the personal branding benefit?
To get some answers, we welcome Brandon Birkmeyer, personal brand coach and podcast strategist, and host of the (top 5 in branding!) Brands on Brands Podcast.
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
Omawumi Ogbe is a PR expert, and in fact she has the 2023 Outstanding PR Personality of the Year Award to prove it. So she knows what it takes to position yourself to be seen, which is so important to podcast guesting.
Today, Sarah and Omawumi share their advice on press kits, how we're measuring success of podcast interviews, why we can't rely on the host to promote the shows, and why "a confused mind will always say no."
It's not ok to be the best kept secret, so here's how to be loud about your expertise.
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Omawumi Ogbe is the managing partner of GLG Communications, Editor-in-chief of GLAZIA Magazine, and President of the Life Coaches Association of Nigeria.
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
As the Founder of OSSA, Marla Isackson has worked with thousands of podcast hosts. From them, she hears all about what works in podcast guesting, and what guests do that frustrate hosts. Today she discusses the power of preparation, conciseness, self-promotion, audience consideration - and how to build an authentic connection to both the host and audience.
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
As host of the CES Tech Talk Podcast, James Kotecki not only has to break down complex topics so the listeners can understand, he also has to guide the guests on simplifying what's complicated. So how does he do that? And how can we as podcast guests make what's complex in our niche relatable to all?
Today, James and Sarah discuss the keys to successful podcast interviews, including preparation, storytelling, and active participation. They explore the impact of podcast episodes on careers, effective communication skills for guests, and the significance of networking through platforms like LinkedIn.
Plus James shares the story of how he became known as a political vlogger back in 2007 - James Kotecki interviews Ron Paul from his dorm room, part 1 of 4.
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
How can you showcase your unique skills and stand out in a crowded job market?
Today we’re with Erica Rooney, Chief People Officer at Blue Acorn iCi and host of the From Now to Next Podcast, about what she looks for when hiring - and yes, how podcast guesting can help a candidate stand out.
But it’s not all about simply getting on a pod. You’ve got to factor in authenticity and personal branding. Plus there’s the preparation, honesty, and setting boundaries when sharing sensitive experiences on podcasts.
If you’re looking to take the next step in your career, you’ll want to tune in!
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence. -
How can you be the best podcast guest? On this season of the Podcast Ally Podcast, Dr. Sarah Glova is on a mission to find out. So she's talking with podcast hosts, people who have been guests on hundreds of podcasts, and podcast network executives, to learn the good and bad, what works and what doesn’t, and how you can build your brand through podcast guesting.
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence.
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As the Founder and CEO of LawPods, Robert Ingalls has seen thousands of guest pitches - and they're mostly a complete waste of his time. The potential guest or their publicist meant well, but too often the pitches are spray-and-pray, copy-and-paste, and TL;DR.
So how can podcast guests create pitches that get podcast hosts' attention and get them booked?
Let's find out!
Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence.
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You’ve just had a podcast interview go live. Congrats!
The race is over… right? Well, not entirely.
While you might feel like you’ve crossed the finish line, if you stop now, you’re missing out on two of the biggest opportunities podcast interviews have to offer.
In this episode of Podcast Ally, we’re answering the question, “How can I get more out of my podcast interviews,” and, by the time we get to the end, we bet you’ll spot at least one opportunity to leverage the interviews you already have.
Listen to learn:
[00:55] - The “wrong question” that blocks podcast guests from seeing the opportunities right in front of you [02:35] The one benefit Brigitte wishes more folks would act on [07:12] - What NOT to do when you want to reconnect with a host [15:37] - How you’re leaving money on the table [18:05] - What steps you can take to leverage the interviews that you already have -
Have you found a way to make social media marketing fun, without burning yourself out through an unsustainable posting schedule?
If a great story just bubbled up in your memory, you just may be the perfect guest for the Savvy Social Podcast.
Host Andréa Jones is a social media strategist whose audience is full of coaches and experts looking for a way to go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build your social media savvy over time.”
With 10,000-12,000 downloads a month, you're sure to find an eager group of business owners for your social media case study -- but only if you align with Andréa's vision.
Listen to our interview to find out how you can become a guest on Savvy Social Podcast!
Tune in to learn:
[06:25] How Andréa plans out her podcast episode schedule [09:31] Why Savvy Social Podcast is switching to more solo episodes – and what it takes to make the cut as a guest [13:41] Andréa’s red flags in pitches [16:23] Find out about the Savvy Social Podcast Listening Guide, why Andréa created it, and how you can use it to make sure your pitch is a good fitAnd don’t forget to listen to Savvy Social Podcast before you pitch!
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Opening up to a therapist might sound tricky for some, but if you want to be a guest on Rebel Therapist, a podcast for therapists who want to create a phenomenal signature program, you better be prepared to spill the beans.
We’re not talking about your feelings.
No, instead, you have to be willing to talk about how you make money, how you’ve built your business, and how you bring in clients.
Host Annie Schuessler, a practicing therapist for 20 years and a business coach for 10, isn’t in the business of presenting “experts” to her audience. Instead, she is far more interested in your case study.
In this episode of our How to Pitch series, Annie tells us what she’s looking for in a guest and how you can best increase your chances of being accepted to her show.
Find out all the dos and don’ts of successfully pitching Annie as she joins Podcast Ally Account Lead Nynke Humalda to discuss what she’s looking for in a guest.
Listen to learn:
[06:14] Why she changed the podcast’s name and direction after two years [08:44] Why most people say yes to being on a podcast [10:17] Why Annie accepts so few guest pitches [12:52] Her motivation for having guests on her podcast [16:47] What Annie wants her guests to share with the audience [19:49] What makes Annie ignore a guest pitch and how to avoid making the same mistakeAnd don’t forget to listen to Rebel Therapist before you pitch the show!
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As the popular saying goes “Expectation is the root of all heartache.”
Well, if you plan on securing podcast interviews with the expectation that they will be published immediately, you can expect some heartache.
That’s not to say that podcast episodes never go live swiftly after the interview takes place. There are exceptions, of course.
But when you begin your podcast interview journey, it is important to understand what the process actually looks like and set realistic expectations, especially if you have a launch or release planned.
In this episode of Podcast Ally, Account Lead Sam Brake Guia joins me to crunch the data we’ve collected during our 7 years of booking podcast guest appearances.
Listen to learn:
[01:56] How long it takes to get a response from a pitch [04:27] Analyzing timeline data we’ve collected at Podcast Ally [11:00] Exactly how far to plan ahead if you’re publishing a book or planning a launch [14:49] When to approach an agency for help if you have a launch in mind -
Do you have actionable advice for business owners dealing with burnout, fatigue, or those who just aren’t getting the results they want? Do you have a story to tell about how you changed your mindset to clear your obstacles and achieve your dreams?
Better yet, do you have both?
If the answers are yes and yes, then Money Mindset is the perfect platform to share your advice and stories.
Host Gull Khan helps entrepreneurs break free from their limiting beliefs about money so they can live a life of unlimited abundance. If you changed your life by changing your mindset or overcame adversity to build material wealth and abundance for yourself, Money Mindset is a perfect place for you to share your story.
Learn about what makes Gull take notice when considering a guest in this conversation with Podcast Ally Account Lead Santiago Calad. Tune in for:
[01:31] How Gull came to her unconventional podcast format [05:22] The types of listeners drawn to Money Mindset [08:52] Why your story is more important to Gull than any accolades [12:12] What makes a guest stand out to Gull [22:41] Why she prefers lesser known podcast guests [26:03] Why connection is more important than social followersAnd don’t forget to listen to Money Mindset before you pitch the show!
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When you’re pitching yourself as a podcast guest, it’s not a question of whether you’ll be rejected but when.
While it’s no fun to be turned down, it’s even worse if you let a, “No, thanks,” from a podcast host or producer keep you from pursuing more opportunities.
Sam and Brigitte got together to normalize rejection as part of the podcast pitch process, as well as to give you a framework for understanding when you’ve gotten one decline too many and what to do about it.
Listen to learn:
[02:49] Why no answer at all is often harder to deal with than a direct decline [03:52] A real-life example of why you shouldn’t assume, “Not right now,” means No. [06:26] The downward spiral that we want you to avoid! [08:30] What to do when a podcast host asks you to follow-up later [19:58] How to incorporate feedback and make your outreach stronger [24:07] How many declines are too many?Find detailed show notes and resources mentioned in this episode at https://podcastally.com/rejection.
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If you’re looking to have a conversation about sex, bodies and confidence in the bedroom and beyond, Honeydew Me is your show!
Hosts Emma Norman and Cass Anderson believe that everyone deserves to have great sex, feel good in their bodies and love themselves.
They bring on experts and educators every week who teach step-by-step how to have amazing sex.
When you're ready to bust through shame, laugh your ass off, and remember that what you're going through is normal, they're your go-to gals.
Learn what Emma and Cass are looking for in their guests in this conversation with Podcast Ally Outreach Specialist Valerie Grove. Tune in for:
[04:41] How the comedic tone helps make it easier to discuss uncomfortable topics [9:49] What they’re looking for in guests [12:18] Examples of their favorite guests [13:24] Why Emma and Cass will revist topics [15:57] Their pitching pet peeves – what NOT to do if you want to be a guestAnd don’t forget to listen to Honeydew Me before you pitch the show!
Find all the resources shared in this episode at https://podcastally.com/how-to-pitch-honeydew-me.
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