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Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills.
SPEAKING SKILLS WITH A STRATEGY
Just being on other podcasts isn't enough. You need a strategy.
Being a guest on other podcasts benefits you in two ways.
First, it puts you in front of people who do not know you. You're finding new listeners.
Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you.
This second reason is how you can benefit even if the podcast doesn't have a huge audience.
Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit.
YOUR ONE CHANCE STRATEGY
Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good.
To connect with others and bring them into your world, improve your speaking skills.
Your speaking skills strategy includes your confidence, your content, and your context.
Start by believing in what you know and what you have to offer. Lean into your superpower.
Next, shape your speaking skills by crafting your content that relates to the audience of that specific show.
Finally, add context. Wrap your content in stories so the audience gets to know who you are, what you value, and what you believe.
Great speaking skills are something you can learn and master. The fear of public speaking comes from not being prepared and confident in your content.
Nobody knows your story better than you do. Embrace it. Great speaking skills are about sharing one thing in many ways through your story.
SANTOU CARTER
In this episode, I bring you an engaging conversation with Santou Carter.
Rev. Santou Carter is an international best-selling author, a multi-award-winning performing artist and systemic psychotherapist working with fear and anxiety.
Santou integrates her skills as a performer, preacher and psychotherapist to provide her unique S.T.E.E.R. framework using a holistic ‘Body, Mind, Spirit’ approach to ensure her clients can captivate an audience with an engaging, anxiety-free presence to increase their sales and wealth.
She has also been nominated for a Women in Podcasting Award, in the category of Best Guest Expert.
YOU KNOW ENOUGH
In this episode, Santou shares invaluable insights on the journey of podcasting, emphasizing the importance of tapping into your holistic self and leveraging all your experiences and skills.
Together, we explore why it's unnecessary to wait until you feel completely knowledgeable to start a podcast, because growth and learning happen along the way.
We delve into Santou’s unique approaches, including her S.T.E.E.R. framework, which integrates Spirituality, Techniques, Education, Emotional space, and Relationships, to guide personal and professional development.
She offers powerful strategies for using podcasts to grow your business, repurpose content, and effectively engage audiences. Plus, Santou shares her candid experiences performing with her husband and the cultural significance of those moments.
Join us as we uncover why podcasting is a potent tool for creating lasting connections and vibrant energy. Whether you’re an aspiring podcaster or looking to amplify your existing efforts, this episode is packed with actionable advice and inspiring stories. Let's dive in!
SPEAKING SKILLS INCLUDE YOUR WHOLE SELF
As a seasoned public speaker and group facilitator, Santou shares invaluable insights into how podcasters can blend their professional and personal experiences to create engaging content.
She emphasizes the importance of bringing your holistic self into the podcasting realm, leveraging all your skills and expertise to build confidence and foster genuine connections with your audience.
Santou discusses the flexibility of podcasting, comparing it to rediscovering an old favorite song; just as forgotten notes come alive, latent skills can emerge during the podcasting journey.
Aspiring podcasters need not wait until they feel completely knowledgeable. Starting with the confidence that 'you know enough' is crucial. The podcasting process itself will help illuminate additional skills and knowledge as you go along, making it a journey of continuous growth and learning.
THE LONG TAIL
Touching on the longevity and ownership benefits of podcasting, Santou explains how podcast content remains accessible and valuable long after its release, unlike the fleeting nature of social media platforms.
She introduces her unique STEER framework. It is a holistic approach that enables podcasters to create content that resonates deeply and offers lasting value to their audience.
Santou shares practical strategies to maximize podcast reach and impact. She discusses how repurposing podcast transcripts into blogs or books, and using platforms like YouTube, can broaden your content's consumption.
She highlights the effectiveness of social media for promotional purposes, advising the use of quote cards and leveraging Pinterest for its evergreen content ability.
Santou also reveals a free resource on using podcasting to increase sales and underscores the importance of nurturing audiences through email marketing.
During our conversation, Santou shares personal anecdotes from her ow speaking skills and performing career, including her memorable concert singing orthodox music with her husband and his recent opera performance in her native language.
Bringing it all back to podcasting, she highlights how personal stories and relationships play a crucial role in developing speaking skills and creating relatable content.
Be sure to get Santou's free gift "How to Use Podcasting To Increase Sales". You can download it at www.PodcastTalentCoach.com/increasesales.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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I tend to be very analytical. When I first heard about our relationship with money and the mindset needed to succeed, I thought it was a lot of woo and not for me.
MY RELATIONSHIP WITH MONEY
The more I heard about mindset, and the more I researched it, the more I realized that success absolutely requires the right mindset and relationship with money.
Growing up, we had very little money. My mom raised us on her own on the wages of a waitress.
She always had a side hustle to make ends meet. I never knew we didn't have money. I just thought we were frugal.
One year when I was about 12, I told my mom that my best friend Russ would receive gifts on Easter. I found that odd.
My brother and I always received Easter baskets full of candy. But that was about it.
Russ' family was Catholic. We were Methodist. Maybe that was just part of their tradition.
That year, my mom bought us gifts for Easter. That's when I realized gifts had nothing to do with our spiritual denomination. It had everything to do with where and how we spent our money.
THE INFLUENCE OF MY MOM
Looking back on my childhood, mom always had a bit of disdain for the wealthy. She waited on many of those wealthy people at work, and many weren't respectful. I think that influenced her relationship with money.
Mom always expected me to go to college. But I don't think she ever thought we would be a wealthy family. It was part of our relationship with money.
I once dated a girl after college whose dad was the president of a bank. I think her dad even had part ownership.
One year, I joined them at the country club for Easter brunch. It was just like any other meal at a nice restaurant. There were just golf fairways out the window.
When we broke up, my mom said, "That's ok, you're not the country club type anyway."
She didn't mean anything by it. It was just the way our family was raised. It was her relationship with money. She never had a great deal of money.
My mom eventually died broke. I had to send her creditors the death certificate along with a letter notifying them there was no money in her estate to pay them.
That's when I realized I didn't want that to be my story. I didn't want that to be my relationship with money.
RELATIONSHIP WITH MONEY IS A DECISION
I like money. Money allows me to have nice things. But it also allows me to help others who need it.
I began donating a portion of my salary to various organizations. The money wasn't mine. It was just flowing through me.
When my relationship with money changed, the amount of money God would send my way changed.
You deserve money. But to get it to flow your way, you need a good relationship with money. You need to believe you deserve it.
TONYA WHITE
In this episode, we dive into the insightful discussions and powerful lessons shared at the Podcast Profits Summit with Tonya White.
Tonya is the founder of Heart & Soul Wealth. She is a financial educator and coach who empowers women to transform their relationship with money and make informed financial decisions.
With a background in corporate Human Resources and over a decade in financial services helping couples, individuals and families, Tonya uses a holistic approach to help women navigate their financial goals, especially those nearing or in retirement.
YOUR PAST SHAPES YOUR RELATIONSHIP WITH MONEY
In this episode, Tonya emphasizes the importance of learning from past financial decisions and using new skills to make better future choices. She tackles tough questions about dealing with trauma from investment failures and overcoming self-judgment and shame.
We explore the profound impact of disempowering money messages, often rooted in childhood and societal beliefs, and how they shape our relationship with money.
Through real-life examples and personal anecdotes, Tonya illustrates how transforming these mindsets can lead to significant personal and professional growth. She also shares valuable techniques such as using affirmations effectively, meditation, and connecting money to a larger mission to overcome worthiness issues and imposter syndrome.
This episode is packed with essential insights and actionable advice to help you shift your money mindset and pave the way for financial success. Let's get started!
PAST FINANCIAL DECISIONS
Tonya emphasizes the importance of learning from past financial decisions by acknowledging that they were made with the best information and resources available at that time.
She advocates for using newly acquired financial skills and insights to make better decisions moving forward, while underlining the significance of self-forgiveness and grace in the journey of personal and financial growth.
Tonya addresses handling trauma from past investment failures, acknowledging the self-judgment and shame that often accompany financial losses. She advises listeners to accept what was known at the time and to glean valuable lessons from these experiences to improve future financial decisions.
Furthermore, she offers actionable advice on moving past these negative experiences, highlighting the necessity of self-forgiveness and grace to foster personal, financial progress, and a healthier relationship with money.
The conversation also explores the impact of disempowering money messages ingrained in us from childhood and societal norms. These messages shape our relationship with money.
Tonya explains the difference between "money is the root of all evil" and the actual biblical phrase "the love of money is the root of all evil," emphasizing how such misconceptions can affect one's ability to cultivate wealth and achieve goals.
We share our personal experiences with disempowering financial messages, discussing how these beliefs shaped our decisions and self-perception over time.
AFFIRMATIONS
Diving deeper, Tonya discusses practical techniques to transform disempowered mindsets into empowered ones. Using affirmations effectively, especially in the form of engaging questions, can rewire the subconscious to foster a healthier relationship with money.
Tonya shares the story of an entrepreneur who successfully changed her financial outlook through such mindset work, resulting in more confident business dealings and improved sales conversations, demonstrating the profound impact of overcoming negative self-talk and disempowerment.
Tonya’s holistic approach, combined with her personal journey from corporate HR to financial coaching, brings a warm, nurturing perspective to money management, particularly empowering women to make informed financial decisions and attain lasting financial health.
You can download Tonya's free gift "The 5 Keys To Financial Health" at www.podcasttalentcoach.com/financial.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence.
BECOMING A PERSON OF INFLUENCE
Impostor Syndrome is just someone pretending to be someone else. It is self doubt.
To overcome Impostor Syndrome, just be yourself. Stop pretending.
It starts as a vision of who you truly are. That vision can build your confidence and help build your influence.
When you be yourself, you're not faking it. You are working to be who you really are.
It is so much easier to be you rather than pretending to be someone else. Your confidence will grow.
Have the courage to step into your true self. Start by sharing one small story about yourself on your podcast.
Your tribe will love you for it. This is the beginning of growing your influence.
MELINDA LEE
On this episode, we're diving into the transformative power of voice, flow, and authentic connection with our special guest, Melinda Lee.
Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, Certified Professional in Talent Development, as well as Certified in Conflict Resolution.
For over a decade, Melinda has researched and studied the state of "flow" and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results.
Melinda brings a wealth of experience as a presentation skills expert and speaking coach for TEDx Berkeley. She shares her journey from overcoming impostor syndrome to landing major clients like Google, and how aligning her words with her intentions has attracted more opportunities her way.
She has worked with thousands of executives and teams from Facebook, to the Army Corp of Engineers, and more. She is breaking the ancestral lineage of silence.
During our conversation, Melinda unpacks the misconceptions about public speaking and highlights the importance of inspiring change rather than mere teaching. Sparking inspiration is an important step to developing influence.
She explains how achieving a flow state can elevate our public speaking, influence, and overall communication skills. Through personal stories and practical advice, Melinda reveals how to access this flow and maintain it, even under high pressure.
IMPOSTOR SYNDROME VS INFLUENCE
One of the key topics Melinda addresses is overcoming Impostor Syndrome, a common issue even among successful professionals. She candidly shares her personal strategies for confronting and processing fears rather than ignoring them, detailing how this mindset shift has empowered her in her career.
Overcoming Impostor Syndrome is the first step to becoming a person of influence.
Melinda's journey from facing skepticism to winning over tough audiences highlights the importance of embodying feelings and connecting deeply with both oneself as well as the audience.
We get into common misconceptions about public speaking, emphasizing that it goes far beyond just teaching. Effective speakers are those who can inspire change and transform lives by conveying not just the "how" but the "why."
Focusing on "why" over "how" is a key component of influence.
Through transformational speaking and podcasting, podcasters can build deeper connections with their listeners by exuding authenticity and engaging from the heart.
MINDSET EXERCISE
You will find great value in our conversation when Melinda introduces an exercise designed to help speakers move from being in their heads to speaking from the heart.
One such exercise involves shifting self-affirmations from "I am a confident speaker" to "I am grateful to be a confident speaker," a simple yet powerful change that fosters greater connection and openness.
Additionally, Melinda discusses the significance of self-awareness and self-reflection in overcoming barriers to communication and achieving peak performance. This step will help your influence blossom.
Whether you're a podcaster looking to connect more deeply with your audience or a speaker aiming to transform lives, this episode is packed with insights to help you elevate your voice and impact. So, get ready to feel inspired and get in flow with our conversation featuring the incredible Melinda Lee.
Melinda has a free gift for you called "Unlock Your Flow: A Free Self-Assessment To Enhance Speaking Skills And Identify Growth Areas". You can download it at https://speakinflow.com/online-assessment/.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy.
AN INFLUENTIAL AUTHORITY
In this episode, I want to help you become that "go to", sought after and influential authority in your industry.
This is a presentation I did during the Podcast Profits Summit.
In this episode, we’ll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success.
I share examples from influential experts like Gary Vaynerchuk and Barbara Corcoran. You'll also get advice on attracting ideal clients, nurturing trust, and expanding your reach beyond your existing networks.
You'll get insights on how to grow both your audience and your business by focusing on authenticity and relationship-building. While many podcasters concentrate on the technical aspects of podcasting, it’s the personal stories and values — the "why" behind what you do — that truly build trust and rapport with your audience.
THE SALES PROCESS
The sales process has nuances that can turn listeners into loyal clients. 40% of the process is about building rapport, 30% involves qualifying leads, 20% is dedicated to educating on solutions, and the final 10% is about closing the deal.
This breakdown highlights the importance of establishing a solid relationship foundation before moving on to sales pitches. Your podcast can do exactly that.
Lead with your own experiences and personality, like other influencers. Great examples include Gary Vaynerchuk, Russell Brunson, and Brendon Burchard. Build a genuine connection with your audience.
Many of my clients have effectively transformed their podcasts into powerful business tools. TaVona Denise is a nurse turned coach. She launched a successful podcast that helped promote her summit.
Scott and Holly Stoner worked with me with their Wellness Compass podcast. We crafted content and a process that brought people to their foundation.
These examples illustrate how effective podcasting can lead to substantial business growth, not just through attracting listeners but by fostering a community built on trust and authenticity.
AUTHORITY THROUGH AUTHENTICITY
Finally, we get into the importance of storytelling and focusing on the 'why' rather than the 'how' in podcasting.
By consistently sharing your origin story and values, you transform your podcast into a platform that people bond with and return to for your unique personality and perspective.
This episode is a treasure trove of actionable insights for anyone looking to not just start a podcast but to become an influential authority in their niche.
Get ready to unlock the secrets to becoming a trusted voice in your industry.
Let me help you develop your level of influence and become the "go to" authority in your niche. Get a taste of what my coaching is all about with an hour-long podcast strategy call. You can find the details and apply for your call at www.podcasttalentcoach.com/apply.
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When you grow your audience to build your business, you need to manage your leads. It isn't enough to get people to subscribe to your podcast. You need to get them to your email list.
GROW YOUR SHOW BY GROWING YOUR LIST
When I was first starting out, I hired Cindy as my coach. She was helping me build the infrastructure that would help me grow my business.
Cindy is a visibility coach. She helps people get noticed. Just what I needed to grow my audience and business.
One day on a call, Cindy suggested I participate in a giveaway to grow my email list.
A giveaway is a marketing tactic where a group of experts join together to help each other grow.
One expert is the host of the giveaway. This person builds the back end and manages the giveaway.
A number of other experts each contribute a free gift. They all then promote the giveaway to their lists.
The email recipients opt in for the giveaway, which grows the list of the giveaway host. Then the email recipients decide which gifts they would like, and they opt in for those gifts. This grows the list of the contributor.
The better the gift, the better chance an expert has to grow their list.
YOUR LIST OR YOUR PODCAST
But I wanted to grow my podcast audience, not my list.
On the call that day, I told Cindy the same thing. She told me growing the list would grow the audience.
Each time you release a new episode, you can email your list and remind them to listen. That was the day I understood the power of the process.
If you invite people to your podcast when you are on stage, they may come listen to your show. If they don't come back or subscribe, you have no way to contact them again.
But if you invite them to your email list with your lead magnet when you are on stage, you have their name and email address until they unsubscribe. Now you can reach them each time you release a new episode.
When I started building my email list, my podcast audience started to grow.
Soon, I started to realize I needed to organize the contacts on my email list.
That's where a powerful CRM tool comes into play.
MANAGE YOUR LEADS ON YOUR LIST
There are a variety of CRM tools, or customer relation management tools, available to manage your list. These tools help you manage your interactions with customers, build customer relationships, and grow your business.
Many people are surprised when I suggest people on stage don't send people to the podcast. Instead, send them to your email list.
When you get people on your email list, you need to keep them organized and manage your leads. This allows you to send relevant information to each segment of your audience while reminding the entire list to listen to the podcast.
So, how do you choose a CRM to manage your leads?
MANAGE YOUR LEADS WITH RAMESH DEWANGAN
I've invited Ramesh Dewangan to join us and help us develop a plan.
Ramesh is the Founder and CEO of Quantum Vision Consulting. He brings over 30 years of global experience in software development, product management, and marketing to help entrepreneurs and small businesses achieve rapid growth by implementing innovative business practices and systems.
Ramesh specializes in business growth through automated marketing and sales using CRM and mobile applications.
Download Ramesh's free eBook "Driving Business Growth: Discover how CRM accelerates business success" at
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We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January?
If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it.
YOUR GOALS WITH THE END IN MIND
I am big fan of beginning with the end in mind.
When we talk about growing your audience, building your business, or simply refining your call to action, we often talk about starting with the end in mind.
The end is the definition of your goals. Where do you want to end up?
Unless you can get perfectly clear on where you want to land, your goals have no hope of succeeding.
YOUR IDEAL LISTENER
The end in mind is exactly why you need to clearly define your ideal target listener.
How will you know if you've attracted the perfect client if you haven't defined what that looks like?
Many coaches I speak with will describe their ideal client to me as an age range. They might say their ideal client is between 35- and 55-years-old. Worse yet, they might tell me they help everybody.
Let's just take 35 to 55. Consider a 35-year-old. Where are they in their career? They've been working full-time in their career for ten or fifteen years.
How about their family? They might have a couple kids that are 8 and 10. They spend a lot of time running their kids here and there.
Now consider a 55-year-old. It's the other end of the range. Where are they in their career? Maybe ten or fifteen years from retirement.
How about their family? They might have a couple kids that are 28 and 30. This person could very well be a grand parent.
Now when you are trying to attract your ideal client you will describe their pains and challenges so clearly they think you are reading their mail.
Do these two people sound like they have the same challenges and pain in their lives? Is the timeline to overcome those challenges similar in any way?
This is the power of clarity. Start with the end in mind.
CLARITY ON YOUR GOALS
Now when you set goals, everyone will tell you to be specific and measurable. Start with the end in mind.
So, why aren't your goals working? Why aren't you succeeding at achieving them?
The problem is your goals are too smart. Smart goals aren't working, and there is a reason why.
This is the reason I have Ken Williams on the show today. He will show you how to set goals you can actually accomplish.
KEN WILLIAMS
Ken Williams is a life coach, a chocolate cake baker, and the father of five kids.
While he has authored several books, including "21 Days to Success through Networking," his career took a meandering route through call centers, sales organizations, and industrial environments, until he discovered how his past goal-setting efforts had been setting him up to fail.
Now, he hosts the Bad Boss Podcast, where he helps listeners overcome conflicts with difficult bosses, and he teaches his clients how to get the results they want by setting S.T.U.P.I.D. Goals.
In this conversation, Ken Williams and I get deep into the world of goal setting. We explore why traditional goals often fail and how a shift in perspective can make all the difference.
Ken shares his transformative experience with obtaining a ham radio license, which changed his approach to setting and achieving goals.
ARE YOUR GOALS SMART OR STUPID
This episode challenges the effectiveness of SMART goals and introduces a novel concept called "STUPID goals," designed to fill gaps left by traditional methods.
Ken recounts his initial reluctance to get a ham radio license and how passing the test opened his eyes to the importance of relationships and experiences over conventional goal metrics. His story underlines the significance of tying goals to personal experiences, making them more inspiring and easier to achieve.
He further contrasts "stupid goals" with "smart goals," clarifying that the former emphasizes stretch, tangibility, unshakable commitment, and the possibility of achieving them realistically yet challengingly.
During our conversation, Ken critiques SMART goals, pointing out their limitations in providing a clear path when goals are unmet. He emphasizes the emotional toll of perceived failures and describes how "stupid goals" can offer a more compassionate and practical framework.
Using analogies and personal stories, Ken makes a compelling case for goals that inspire and energize, challenging listeners to rethink their approach to personal and professional achievement.
The episode also highlights the importance of incremental, small steps in goal-setting. We discuss various techniques, including leveraging resources like print-on-demand publishing and using tools such as the app My Streaks to build habits gradually.
Be sure to grab Ken's free gift. You can download his Stupid Goals Anti-Planner at https://kenwilliamscoaching.com/stupid.
We have six weeks left in the year. Let's set some goals for the next year that you can actually accomplish.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts.
PODCAST INTERVIEWS TO GROW
According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week.
The report also states podcast listeners consume an average of 11.2 hours of podcasts each week.
Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day.
To reach your ideal listeners, do more podcast interviews.
REPURPOSE YOUR INTERVIEWS
But don't stop there. When you do podcast interviews on other shows, use that content in every way possible.
Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion.
You can repurpose your podcast interviews in a variety of ways to gain more visibility.
When you do, be sure to promote their podcast as well. The more you promote the podcasts that interview you, the more podcasters will be interested in having you on their shows.
Repurposing your podcast interviews is an effective way to create promotional content without having to create all of the content yourself.
Now you've elevated the power of appearing on other shows to a whole new level.
LEVERAGING PODCAST INTERVIEWS
On this episode, I interview Lyndsay Phillips. She is brilliant when it comes to leveraging your podcast interviews.
Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.
Serving authors, coaches, experts & thought leaders who are serious about using their voice to impact others and grow their business.
Lyndsay excels in transforming podcast episodes, guest interviews, summits, and videos into captivating, consumable content that attracts collaborations, leads and clients.
Get ready to grow your show. Enjoy my conversation with Lyndsay Phillips.
Lyndsay's free gift is "3 Strategies To Leverage & Repurpose Your Guest Interviews". You can get it at www.PodcastTalentCoach.com/leverage.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use?
THE RIGHT SOCIAL MEDIA PLATFORM
The first factor in your social media platform decision should the location of your clients. Be where your ideal client is.
Different social media platforms attract different people and are used for different purposes.
Facebook is like a journal. This is where you keep your memories and share the things that have happed to you.
X is similar to a conversation. The discussion on X is more real time.
LinkedIn is used for business connections. This is where business conversations happen.
Instagram is like a photo album. This is your story in pictures.
TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content.
DIFFERENT MODES FOR DIFFERENT FOLKS
Another important factor to consider when selecting your social media platform is the format of the content.
People like to consume content in different modes. Some like audio. Some like to consume video. Others prefer text.
What is the preferred content format of your ideal client?
TikTok is great for short video. Facebook is decent for all three. Audiograms on Facebook and Instagram are often overlooked.
LinkedIn is great for longer articles to demonstrate your expertise.
It is wise to provide your content in multiple formats. Different modes for different folks.
VALUE OF YOUR CONTENT
Whichever mode and platform you choose, be sure to provide value.
Valuable content is content that fulfills a need. That could be education, entertainment, or simply stirring emotion.
Your content on social media can't just sell. It will be quickly ignored.
Provide great content and get people back to your show to build those relationships.
LINKEDIN FOR PROFESSIONALS
If you are trying to attract professionals, like entrepreneurs, leaders, c-suite pros and the like, LinkedIn is a great platform.
LinkedIn is a powerful tool for attracting professionals, especially if you're a coach or consultant.
You can use LinkedIn to grow your audience and attract your ideal clients with the right strategy.
LINDA KEMPIN ON LINKEDIN STRATEGY
On this episode, I have a conversation with Linda Kempin to help you develop your LinkedIn strategy.
Linda Kempin helps clients discover the secrets to why their LinkedIn profiles aren’t getting traction.
She enjoys sharing a look behind the curtain at how LinkedIn really works, delivering insights for business owners who want to attract their ideal customers.
Linda serves clients globally with Award-Winning LinkedIn coaching, online group programs, and her Accelerated VIP service. Her clients range from Senior Execs to Recent Grads, from Entrepreneurs to Transitioning Military.
Linda’s goal is to help you "Get Seen by the People Who Need YOU!"
Get ready to take some notes and enjoy my conversation with Linda Kempin.
You can download Linda's free resource “5 Secret LinkedIn POWER MOVES” at www.PodcastTalentCoach.com/powermoves.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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We talk a lot about attracting your ideal clients by being your authentic self on your podcast. But, how do you overcome your fears that come with being so vulnerable?
CONQUER YOUR FEAR AND SELF DOUBT
Self doubt is not uncommon.
When I have strategy calls with podcasters, we discuss their biggest challenges and fears.
One coach asked me, "Do I really have anything of value to offer? Will anyone listen even listen to what I have to say?"
There are probably times when you have that little voice in your head questioning your ideas. I get it.
It takes courage to overcome those fears.
There are six other fears I hear quite often
YOUR FEAR OF IMPACT
The first fear is making an impact. I had a coach tell me he often questions himself. He asked, "Is this making a difference in anyone's life?"
Building relationships with your audience is the first step to making an impact.
People follow those with whom they have a relationship. And relationships start with getting to know each other well. Share your story.
WASTED TIME
Another fear is wasting time.
I was talking with Mike about launching her podcast. When I asked what was holding him back, she asked me, "What if it doesn't work? It would be a lot of time and money wasted."
Be clear on your purpose and your goals. You also need to be realistic on the timeline.
You don't need tens of thousands of people listening. Success only requires having a passionate audience that loves what you have.
You don't need everyone. Success comes with a passionate tribe. Ignore the rest.
I LOOK LIKE A FRAUD
One coach told me, "I'm more worried about being seen as a fraud."
This fear often comes from how we perceive ourselves rather than how others perceive us.
Your success isn't about your content. It's about who you are being on your podcast.
When you speak with confidence, you're seen as an authority. But when you doubt yourself, you are seen as unsure and less believable.
This is when people start to doubt you. It comes from doubting yourself.
Believe in yourself. Be strong.
WE FORGET WHAT WE DIDN'T KNOW
One common fear people tell me is, "Who am I that these people would want to talk to me?"
This comes because we often forget what it was like when we didn't know what we know now.
Think back when you first started down your journey. Go back to the time when you decided to learn about your superpower.
Did you know how to do everything you know now? Of course not. You barely knew where to start.
Over the years, you learned from the best. You learned all the details.
Remember when you first started out and you looked at the experts in your niche with amazement? You were asking, "How do they do that? It will be so great when I'm where they are."
Today, it is all second nature to you.
But there are people who are starting where you started years ago. Those are the people who are ready to listen to you.
You are also influential enough that great guests want to be on your show. Everybody loves exposure. You just need to reach out.
PODFADING
One other big fear that I hear often is the fear of failure.
When I asked about her biggest fear, Denise told me, "I fear that I will fail. That I will be one of the 80% that lets the podcast die out."
Podfading is a real threat. There are three reasons podcasters give up and die out.
The first reason happens when they realize podcasting is more work than they thought it was going to be. They don't have a plan in place to consistently produce the show every week without eating all their time.
The second reason happens when they realize the podcast doesn't grow as fast as they thought it would. They don't have a system in place to methodically grow their audience.
The final reason happens when they realize the podcast doesn't generate revenue as fast as they thought it would. They don't have a strategy in place to use the podcast to attract their ideal clients.
FEAR OF SUCCESS
The last fear I want to share is one often overlooked.
There is a fear on the other side of the coin. This is one that many don't consider.
Kris and I were discussing her podcast launch. As we were getting ready to go through the process, I asked about her biggest fear.
She said she had a fear of success. Kris said, "If I grow too far too fast, I'm afraid I won't be able to handle it mentally or physically."
It's easy to sit in the preparation phase. You can't fail while you're preparing. The risk comes when you actually launch in life.
Many people are hesitant to admit the fear of success is holding them back.
Take the first step. Lean into your superpower and see what happens.
OVERCOMING YOUR FEARS
On this episode, I want to share a conversation I had with Michael Devous Jr.
Michael is a dynamic force in the world of entrepreneurship and personal development. With over three decades of experience in the entertainment industry, he has honed his skills as a performer, producer, and motivational speaker.
His journey, marked by resilience and transformation, has led him to inspire others to harness fear and achieve their dreams.
As the founder of Devous Media Holdings and the visionary behind "The Fearless Road" and "Fearless Thinking" podcasts, as well as The Ascend Hub community, Michael is dedicated to providing entrepreneurs with the tools, resources, and connections they need to thrive.
During this conversation, we talk about overcoming your fears and learning to believe in yourself.
Enjoy the conversation.
Get Michael's gift "The Fearless Road Quiz: Unveiling Your Inner Compass" at
www.PodcastTalentCoach.com/fearless.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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As an entrepreneur, you work hard to generate revenue. Many businesses focus on sales to drive that revenue. But, what are you doing to keep more of that money?
THE BOOK ON SELLING
I love learning the nuances of selling. In fact, I just finished another book on it.
We talk a lot about connecting with other experts and the power those connections hold for your growth. This book came to me from connections.
One of my former coaches introduced me to her daughter as a joint venture partners. Her daughter introduced me to the leader of her mastermind.
The leader of the mastermind connected me to a sales expert who was another member of the mastermind.
That expert is Joe Pallo. He wrote a great book on selling called "How To Sell Nothing – The Logical Way To Make The Emotional Sale".
In the book, Joe talks about learning about the prospect before the sales conversation. It's a lot about relationships and very similar to what we discuss here.
WHERE DOES THE MONEY GO?
As we generate revenue from our sales, we tend to allocate that revenue to a variety of expenses.
But, do you know where your money is going?
Why is it that people making $40k a year live paycheck-to-paycheck and people making $120k a year also live paycheck-to-paycheck?
It's because our expenses creep up as our income increases. We think we could never live without something that we never dreamed of having when we were making half or a third of what we are making now.
Unless you deliberately tell the money where to go, it will all disappear.
Many entrepreneurs start their company on a shoestring budget. I started this company on $500 for a website, some podcasting tools, and a couple other things.
As entrepreneurs make more money, they begin spending on things like marketing, virtual assistants, and memberships.
How many memberships do you have? Which ones are you really using on a regular basis and getting benefit from?
Back when you were making no money, you hustled and spent time instead of money. You made it work, because you didn't have the money to spend on marketing.
Now, I'm not saying don't invest in marketing or powerful tools to help you grow your business even faster.
I'm simply suggesting you invest that money with a purpose. Do you really need a second mastermind or third AI tool?
KEEP MORE OF YOUR MONEY
When it comes to spending money, I'm a big proponent of investing money where it can help you grow bigger and faster with focus.
One of those ways is finding an expert who knows the space much better than you and can help you shorten the timeframe to reach success. Experts can typically show you what you don't know and help you discover solutions faster.
I use coaches and experts for very specific purposes. I don't have a business coach. That is too broad.
At this point, I have a sales coach and a marketing coach. They help me in very specific ways.
Another expert I use is my accountant. I don't do my taxes, because I have no interest in learning all of the tax code, I don't know what I can write off properly, and I don't want to spend the time trying to figure it out.
A good accountant can help you keep more of your money by finding the leaks in your bucket.
You work hard to generate the revenue. It's time you start working a little harder to keep it.
YOUR MONEY EXPERT
Today, I want to help you get started. I want to bring you a conversation I had with Ralph Estep Jr. He is the host of the Ask Ralph Podcast where he shares insights on finance, taxation, and entrepreneurship and helps entrepreneurs manage money God's way.
He has some incredible tips for you to help you keep more of your money.
Ralph V. Estep, Jr. is a multifaceted professional whose career spans accounting, entrepreneurship, farming, and media.
With a background in finance and technology, he founded Saggio Management Group and has held leadership positions in various organizations.
This interview was part of my Podcast Profits Summit. Grab something to take notes with and get ready to keep more of your money.
Enjoy my conversation with Ralph Estep. Jr.
Be sure to grab Ralph's gift.
It is "Keep more of your money with 5 accounting tips most entrepreneurs miss". You can download it at https://www.askralphpodcast.com/5tips.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Building relationships with your audience is the path to your success.
RELATIONSHIPS WITH YOUR AVATAR
Whether you're trying to grow your audience, grow your business, or make your impact on the world, success requires a powerful relationship.
People do business with those they know, like and trust. It's all about building rapport.
People follow those they know, like and trust. Influential authority originates from building a relationship with those you want to follow you.
When we start building your podcast, one of the first steps is defining your ideal target listener. Your avatar. Who are you trying to attract.
Most people will go through the typical basics, like age, gender, niche, etc.
Some will go a little deeper to describe the avatar's interests, pains, and goals.
Few will get deep enough to define the influencers their ideal client follows, the mental challenges holding their prospect back, or the myths that the avatar believes.
The more you know about your ideal target listener, the stronger your content will be. You can use this definition as a filter for everything you do.
RELATIONSHIPS THROUGH PERSONALITY STYLE
One area often overlooked is personality style. By defining the personality style of your ideal target listener, you will know what content is important to her, how to communicate with her, and what will inspire her to take action.
There are a variety of personality tests available. Each of them are a little different, but typically measure a person's characteristics, motivations and tendencies.
A personality test helps define the best way to interact with someone.
By understanding how to communicate with the various personality types and which types you work best with, you can craft your content to superserve this specific group.
ASHLEY LOGSDON
On this episode, I'm joined by relationship expert Ashley Logsdon to delve into the intricate world of personality types and their impact on building strong audience relationships.
Ashley Logsdon is a Life Harmony Relationships coach who works with individuals to create a life where every family member thrives.
Focusing on introspection and understanding "the language of empathy", she helps professionals and families move from communication to true connection - with themselves, their environment, and others.
She's been involved in her father's business for the past 20 years and now runs and manages 48 Days, LLC - a resource for creating the work - and the life - you love.
Ashley and her husband Nathan co-hosted the Mama Says Namaste podcast for 7 years, focusing on intentional family living and togetherness.
This conversation is from my Podcast Profits Summit and will help you understand how to attract, connect with, and communicate with your ideal target listener.
DISC PERSONALITY PROFILE
Together, we explore the DISC personality system, where Ashley explains the varying traits of D (Dominant), I (Influential), S (Supportive/Steady), and C (Conscientious/Creative) types. The discussion highlights how understanding these personality styles can help podcasters adapt their communication to better connect with their listeners.
Ashley emphasizes that every personality type has its strengths and challenges, especially in entrepreneurial ventures. She suggests that while D and I traits are often seen in successful business builders due to their assertiveness and social ease, S and C personalities also bring unique advantages.
MOVING BEYOND THE TYPICAL AVATAR
Throughout the conversation, Ashley and I discuss the significance of knowing your audience on a deeper level. Moving beyond basic demographics to understand the challenges, interests, and personality types of listeners can greatly enhance content engagement.
Ashley introduces a free guide available at 48days.com/you that provides practical tips on empathetic communication tailored to various DISC profiles, which can be an invaluable resource for podcasters aiming to resonate more with their audience.
Our conversation also touches on the effective strategies for interacting with different personality types in various settings.
Ashley recounts a live event scenario where she managed an interaction with a high-I individual by affirming her presence and gently guiding the conversation to maintain the event focus. This example underscores the adaptability required in real-time communications and the value of preemptive understanding of personality styles.
PODCAST SUCCESS THROUGH RELATIONSHIPS
We also talk about the pivotal role of relationship-building in podcast success. By tailoring content and interactions to fit the listeners' personality types, podcasters can foster a deeper sense of connection and trust.
Whether you are a high-energy, quick-deciding D or a detail-oriented, systematic C, this episode is rich with insights on how to harness your unique traits to create compelling, engaging podcast content.
Enjoy our discussion.
Grab Ashley's gift at 48days.com/you.
Who are you trying to attract? Which clients are best for you?
Clearly define your ideal target listener. Understand who you're trying to attract.
The more you know, the easier it will be to attract them to you.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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It has been said many times that people do business with those they know, like and trust. Having common values helps you build that rapport.
RELATIONSHIPS
I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways.
Your potential clients want to get to know you, because they want to understand if you believe what they believe. Do you have similar values?
Your values build the foundation of who you are.
To become a magnetic host who attracts listeners and clients to you rather than chasing them, you need to be someone others want to be around. Not only be around, but they seek you out.
INFLUENCE THROUGH VALUES
This happens when you get clear on the characteristics of an influential authority.
First, you need a powerful origin story. How did you develop your superpower? How were your values instilled in you?
Next, you need to define your values and beliefs. What makes you you? Write out your foundational principles.
Now describe that pivotal moment when you discovered this was your mission. When did that transformational moment happen that gave you your superpower?
Then you need to develop the stories of your journey that demonstrate your values, beliefs, and principles. What insider language is incorporated into those stories that is used by your tribe?
Finally, you need a tribe to spread your message and be your testimonials.
BEGIN WITH VALUES
This entire process starts with defining your values. You can't develop your origin story, foundational principles, transformational moment, stories to share, or a tribe to spread it without first knowing your values.
Be brave and stand for those values you believe in. It will be scary. Do it anyway.
If you try to please everyone, you please no one. You become safe and middle of the road. When you're in the middle of the road, you become roadkill.
Make people pick a side. When you make people care, you will attract the right people and repel the wrong people.
If everyone rates you a 3 on a one-to-five scale, they really don't care. Three means, "I could take it or leave it. I really don't have a feeling either way." That's a bad place to be.
When you pick a side, some people love you and others hate you. That's ok. At least they care.
You'll attract more people who love you and the people who hate you won't come back anyway. They weren't going to buy in the first place.
You will be ok. Stand for what you value.
VALUES WITH ROBERT MACPHEE
I want to share an interview I recently did on the Podcast Profits Summit on values with Robert MacPhee. This will help you get started.
Robert MacPhee is the creator of the “Excellent Decisions” values-based leadership program and the author of "Living a Values Based Life".
He is the former Director of Training for the Canfield Training Group, having worked closely for many years with Jack Canfield, the co-creator of the Chicken Soup for the Soul Book series and the author of The Success Principles.
Robert is an expert in experiential learning, peak performance, values clarification and leadership. He is also the host of the Value Based Life Podcast.
You can find Robert's free gift at www.PodcastTalentCoach.com/values. It is the Values Advantage free video mini-course to begin the process of discovering what YOUR highest values are.
Enjoy the gift from Robert.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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WHY AN OFFER DOESN'T CONVERT
Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer.
The solution is about your authority, not your podcast.
[Podcast Launch Workshop Details HERE.]
MY JOURNEY INTO PODCASTING
I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995.
In 2009, I discovered podcasting and began helping podcasters in 2012.
I love podcasting. But it isn't about podcasting. It's about authority and relationships.
The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling.
OFFER WITH ORIGIN
Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard.
Do they have podcasts? Yes. But they also have YouTube channels, websites, email lists, and a variety of other content platforms.
It isn't about the platform.
This is about creating relationships.
If you follow them, you know a lot about each of these guys.
Gary is from Belarus. He collected baseball cards growing up, hated school, and worked in his father's liquor store.
Gary originally started Wine Library TV and eventually wrote "Crush It". He's all about the hustle.
Russell was a wrestler and lives in Boise. It all started with his potato gun.
Brendon grew up in Montana. Went through a bad breakup before getting in his car wreck.
You know their origin stories, and it builds rapport. Can you see how your podcast can help you build relationships with your audience?
It isn't about the offer. They each have a variety of offers. This is about know, like and trust. Relationships.
YOUR OFFER WITH AUTHORITY
Attract your clients with your personality rather than chasing them with your ads. When you speak people listen because you're an authority and you have influence.
Your offer isn't the secret to your success. This is about positioning you as the “go to” expert in your niche.
Do you ever feel like you have an incredible message to share, but no one is listening? You haven't established authority yet.
When you become the authority, you are well-known and sought-after. People seek you out. Would you rather chase your leads or have them come to you?
As an authority, you build a loyal fan base full of paying customers. Not only do people pay you often, they refer you to others. Leads creating more leads.
Don't be a product looking for a buyer. It's not the offer Be a leader helping clients achieve their goals.
YOUR OFFER WITH PERSONALITY
Become an influential authority by infusing you and your story into every episode.
Many podcasters tell me they don't have a big personality. And, that's ok. You don't need a big personality. You just need an authentic personality.
Everyone has a personality and can be a storyteller.
This is a process I have refined since 1988. I've been successfully teaching people how to do it since 1995.
Over the years I have built and activated huge audiences. I build influencers.
When you know your "why", your what becomes more impactful. This is how you develop an effective offer.
You struggle to get clients, because you're spending your time chasing clients with your offer rather than attracting them with your personality.
IT ISN'T YOUR FUNNEL
Your problem isn't your offer funnel. It's you. Put in the time to build relationships. Once the well starts producing water, it will continue to flow with ease.
Attract people with who you are.
You will attract clients with your personality by building relationships. People do business with those they know, like and trust. That's the definition of rapport.
Stories build relationships.
The podcast is just the vehicle. It is secondary to your story.
The key to your success is your authority and influence. The name of the game for an offer that converts is authority.
Do you want to keep chasing clients or are you ready to stand out as the well-known authority who attracts clients into your world?
You can be a personality. Just understand it's a journey, not 6 steps to success.
YOUR SECRET WEAPON
I'm not your only solution. But, I am your secret weapon.
You can learn podcasting from a million different YouTube videos. But none of them have the experience I do.
It's not just my years of experience. It is my track record. I'm best in class.
Here are a few examples:
Name: TaVona Denise
Podcast:Conversations With TaVona Denise
Result:I recently used an episode to promote a summit I hosted. I believe the reason the summit was such a big success, was because I used the podcast to promote it.
Testimonial: What I love most about working with Erik is how organized he is. This wasn’t a haphazard, thrown-together coaching program. He showed me things in a step-by-step format. He gave me things to do before each call. He also helped me when I had my freak out moments.
Name: Scott & Holly Stoner
Podcast: Wellness Compass Podcast
Result: We hired Erik before we launched our podcast because we knew he could steer us toward success from the first episode, which is exactly what he did for us.
Testimonial: He coached us through the first six months of launching our podcast, and we will be forever grateful for his expertise and how accessible and actionable he makes his expertise. He’s also just a really good guy and a lot of fun to work with.
Name: Rick Sizemore
Podcast: The VR Workforce Podcast
Result: We’ve been able to achieve goals we never imagined possible, with top ratings in our categories in iTunes, downloads beyond our wildest dreams. And an award from a leading organization.
Testimonial:You can figure it out, but you’re going to have a lot more headaches, it’s gonna take a lot longer, and in the end probably cost more. If you want to take your podcast to the next level, call Erik K. Johnson
IMPROVE YOUR OFFER
You can continue to spend hours and hours hunting and guessing if it will work. Watching YouTube videos and downloading free .pdfs. How has that been working for you?
You've been trying to figure out how to make your podcast generate clients and revenue. I understand your challenges.
You can't dump time and energy into a podcast that does nothing to grow your business. Stop chasing the solution. Just model what works.
The first step is to have a coaching call with me to see exactly where the gaps exist in your strategy. One call and you will have a plan.
Then, you can decide which path is right for you.
Spend an hour talking with me, or spend another year struggling, experimenting and spinning your wheels only to be exactly where you are today a year from now.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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Many podcasters tell me they don't think they have a personality. We all have a personality. It just depends how we want to use it.
People come for your content. They come back for you. Become magnetic by developing and embracing your personality.
LINKS:
Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop
Podcast Strategy Call - http://www.PodcastTalentCoach.com/apply
WHAT IS PERSONALITY
A personality is the combination of characteristics or qualities that form an individual's distinctive character.
I want you to be a magnetic character who attracts people to you. But I don't want you to create some character that isn't true to who you really are.
Defining your personality and character is an exercise in self-evaluation. You need to dig deep to find the qualities that make you unique.
PODFADE
Many podcasts fade away after about 7 episodes.
I thought this stat was an old wives' tale until I did the research.
While on a call with a client, we were looking for podcasts where she could be a guest. As we looked through the podcasts in her niche, we realized many of them only had published a few episodes and had faded away years ago.
There are around 4 million podcasts today. However, only half of those podcasts are actively publishing new content.
Podcasts fade away for 3 reasons.
Podcasting is more work than they thought it would be.
The show doesn't grow as fast as they thought you would. You can join us for the Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop.
And, the show doesn't make money as soon as they thought it would.
These can all be solved with your personality.
PERSONALITY SOLUTIONS
People will come to your show for your content. They continue to come back for you.
Creating a podcast every week becomes difficult when you are trying to teach something new every week.
The show doesn't need to be new information every week. It needs to be new context every week.
Teach the same principles through different context. Add stories, case studies, your personality, and a fresh perspective.
Dave Ramsey hosts the Ramsey Show. It is a 3-hour daily radio show and podcast that began in 1992.
On his show, Dave answers listeners questions about personal finance. Nearly every question is answered through the filter of Dave's eight baby steps to get out of debt and build wealth.
Nearly every answer for decades has been one of the 8 same answers.
Dave's show is one of the top five most-listened-to radio shows in the country. People aren't coming back every day for the answer. They come back for the stories. It's all about the context.
STOP TEACHING
As you are creating your episode, stop teaching. Make it less about the how and more about the why.
Information isn't engaging. Entertainment attracts listeners.
When I was getting my architecture degree, I had a professor who taught architectural history. Every morning he would turn off the light, turn on his projector, and read his historical notes of every building he showed.
I could barely stay awake in that class.
In high school, I took U.S. History with Mr. Johnston. When he taught topics, he would tell stories that would bring the characters to life. I'm not a history fan, but loved that class.
Both classes where teaching history. But the engaging class was about the story, not the information.
I'M NOT A PERSONALITY
Many people don't think they are entertaining. They don't feel they have a great personality.
You don't need to be over-the-top to be a great personality. Stand apart from the rest by being yourself.
It doesn't require that you be funny or boisterous. You don't need to be Howard Stern or Gary Vaynerchuk or Dave Ramsey. Get noticed by being authentic.
Consider Barbara Corcoran from Shark Tank. She is a big personality without being larger than life. You just love her for who she is.
How about Mel Robbins from the Mel Robbins show? She is a former on-air commentator for CNN and contributing editor for Success Magazine.
Mel is an amazing personality because she is authentic. She shares her wins and losses on every episode. Her personality isn't over-the-top. She is just herself.
You can be yourself. It just takes a little bravery to embrace who you really are.
CRAFTING YOUR PERSONALITY
So how do you craft your personality and begin to show it to everyone?
Becoming a well-known personality who can transform into the "go to" influential authority in your niche requires five elements.
Using these five elements will make you interesting.
First, you need an Origin Story. How did you get your superpower? It's the thing that make you who you are.
Next, you need foundational principles. What do you stand for and what do you stand against? Pick a side.
Then you need stories. These are examples that support your principles.
Next, you need a transformational moment. This is the point in time when you realized the thing that changed your life.
Finally, you need tribe lingo. These are the words and phrases that you use frequently that make people feel like they are part of the club.
Your personality will come to life when you tell stories of your transformation that are infused with your principles and tribe lingo.
WINNING WITH YOUR PERSONALITY
When you embrace your personality, you will begin to develop relationships with your audience.
People will be attracted to you, because they feel like you are their friend. The more you share about yourself, the more people will get to know you and decide if they like you.
One of the biggest complements comes when someone meets you for the first time and they tell you they feel like they know you because they've been listening to your show for a long time.
That's the power of podcasting and personality.
Stop teaching information and start sharing your stories and personality. You'll become the well-known, influential authority in your niche before you know it.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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AN EFFECTIVE INTERVIEW REQUIRES STRATEGY
Interviews can be a powerful tool for your podcast. But creating an effective interview requires a strategy and plan.
In this episode, I want to show you how to use strategic questions to craft an effective interview that helps you reach your goals.
I'll also share a recent interview I conducted with popular music artist Teddy Swims. We'll dissect it to see what makes it an effective interview.
Get details on your Podcast Strategy Coaching Call with me here:
https://podcasttalentcoach.com/strategy-call/
WHY DO YOU INTERVIEW?
You first need to ask yourself why you are conducting interviews in the first place? What are interviews doing for you?
Solo episodes build your credibility. Interview episodes build your network.
When you create a solo episode, you have the entire episode to demonstrate your expertise, share your story, and connect with your listeners.
The episode is all you. But, a solo episode also requires you to do the heavy lifting and create all the content yourself.
Doing a show by yourself doesn't require coordinating calendars to schedule the recording, which is a big benefit to me. I like to record when it's convenient for me. That may not be as convenient for a guest.
You will also be the only person promoting a solo episode.
When you create an effective interview episode, you don't have nearly as much room to demonstrate your expertise. The spotlight needs to be on your guest.
However, I'll show you how to get creative to interject yourself into the episode.
On the other side of the coin, there are many benefit to interviews.
When you interview guests, it is easier to create content. To build an effective interview, you simply need to create a few great questions with a story arc. Then, have a great conversation by being a good listener.
It is also possible that your guest will promote. This usually happens when you make a clear ask before the interview and make it incredibly easy for your guest to share.
When your guest shares the episode, it helps you build your network by getting in front of your guest's tribe.
On top of the exposure to a new tribe, you can also build a relationship with your guest. Over the long haul, this can help you get even more exposure.
EFFECTIVE INTERVIEWS ARE ABOUT MOMENTUM
So, how long should your effective interview be? I get this question often.
When it comes to your content, there is no such thing as too long, only too boring.
I have listened to episodes that are an hour long, and I wish it was longer. Then there have been 15-minutes episodes that seemed to drag on forever.
An effective interview is all about momentum.
Just like your solo shows, effective interviews cannot be information alone. When you infuse story and emotion into your interviews, you keep your listener engaged.
People have learned from story as long as people have been around.
TEDDY SWIMS INTERVIEW
Earlier this week, I had the pleasure to interview singer-songwriter and popular music artist Teddy Swims.
When I attend concerts, I typically go backstage to the artist's meet and greet. This is where a group gathers in a room. The artist comes in to shake hands and take photos.
My wife and I had been looking forward to the Teddy Swims show for quite some time. He has an amazing soul and sound.
Two weeks before the show, my contact told me Teddy isn't doing any meet and greets. He then said Teddy would be willing to do an interview if I was interested.
I jumped at the chance.
Creating effective interviews with pop stars can sometimes be challenging. They are often asked the same questions, provide standard answers, and can be a little standoff-ish.
Teddy has blown up quickly, and I was a bit nervous.
The music of Teddy Swims is hard to define. He blends R&B, soul, country and pop into a mix that is quite unique.
He started publishing cover tunes on YouTube back in 2019. People started taking notice by his unique voice and style.
Teddy released some original songs digitally. But he really rose to fame with his 2023 song "Lose Control". Zero to stardom in 3 years is incredibly fast.
So, getting a chance to interview a guy who achieved fame quickly and probably isn't a seasoned interviewee is a risk.
EFFECTIVE INTERVIEW PREP
As I prepared for the interview, I didn't do a ton of prep. It was maybe 15 minutes. Many people spend hours trying to know everything about their guest.
When I prep for an interview, I find a few select pieces of information that will help me craft an interesting conversation.
I don't need to know everything about my guest. It is my goal to create a conversation that will make the audience interested in my guest.
My interviews are not designed to show you how much I know about my guest. I want to ask questions you would ask my guest.
To create an effective interview, I also want to get my guest to tell stories and be engaging.
So now I'm walking into an interview with a guy who is fairly new to this game, and I need to make it as easy and comfortable for him as I can.
To make it worse, Teddy did two interviews right before I walked into the room. How can I ask questions that are different enough from those past two interviews to keep him engaged and excited?
I walk into the room and it is much different than my usual experience with an artist. Teddy is the only one in the room. There is no security or road manager. There is no handler. It's just Teddy.
Many artists are uncomfortable being alone with anyone. Now to be fair, my contact was with us. But that was it.
Teddy and I had met once before. He remembered that, and it was an easy way to open the conversation.
He couldn't have been more gracious. As we sat down, I quickly realized Teddy Swims is much more seasoned than his few years in the business would lead you to believe.
THE INTERVIEW
First, I'll play the interview for you. Then I'll dissect the interview and explain why I asked each question.
Remember, my goal is to get you engaged by getting Teddy Swims to tell stories. I also want to make you more interested in him than you were before you listened to the interview.
Enjoy my interview with Teddy Swims.
THE PARTS OF AN EFFECTIVE INTERVIEW
Before we start to dissect the interview, I want you to either close your eyes, or if that's not possible, focus on something.
Now without looking at your podcast player, I want you to guess how long that interview was.
The interview was 7:48. Did it feel that long? It's my hope that the stories gave the interview great pace and momentum.
So let's look at each question and why I asked it.
MTV VIDEO MUSIC AWARDS
Question 1 was, "Who was the coolest person you ran into at the MTV Video Music Awards?"
This question was designed to open the conversation with a story. I wanted to make Teddy comfortable so he didn't have to think much. The event was fresh in his mind.
I did not want to wander into the interview. There was no "tell us about yourself", "how are you", or "what's been going on". We hit the ground running.
INFLUENCE
Question 2 was, "What artists have influenced you most?"
This questions was built to be similar to a question like "how did you get started" or "tell us about yourself". However, I want to question to provide inspiration to listeners and really connect you to the diversity that makes up Teddy Swims.
MUSICAL THEATER
Question 3 was, "What was your 'go to' audition song?"
This question was built in a way to provide some background on Teddy Swims without going into his entire biography.
The question also creates an "oh wow" moment. Teddy has tattoos everywhere. Well, at least everywhere I can see, including his face, kneecaps, and head.
He wears jeweled nail polish, crazy sunglasses, and big earrings. His attire consists of a jeweled snap, long sleeved cowboy shirt, cutoff jeans, white socks and sandals.
Teddy is not like anyone you've encountered. Being in music theater is probably not something you would guess looking at him.
This "go to" audition song question is also designed to be a question he has probably never been asked before. Which you could tell by his unsure answer. But like a pro, he pivoted into his favorite musical. That was pro level on his part.
COVER SONGS
Question 4 was, "What is your favorite cover song that you've done?"
This was part of my prep. I knew about
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HOW TO SURVIVE THE ENTREPRENEUR ROLLER COASTER
Have you ever been on the entrepreneur roller coaster? It is all about the ups and downs of being an entrepreneur.
IMPORTANT LINKS
Next chance to launch is coming up. See the launch workshop details at www.podcasttalentcoach.com/podcastfast.
If you have a podcast and you're ready to grow now, here's your chance. See my next workshop at www.podcasttalentcoach.com/workshop.
THE BOOK
As I've created this podcast, I've experienced the entrepreneur roller coaster time and time again.
One day it is the best thing going. You get a client to enroll and you're on cloud nine.
The next day you get the email that a client is not renewing and they are moving on. You're bummed for the next three days.
This all comes to life everyday for most of us as entrepreneurs. It is also described in an amazing way in the book The Entrepreneur Roller Coaster by Darren Hardy.
Darren currently owns and runs DarrenHardy.com where he and his team help people be exceptional. He is an author, speaker, and advisor. Darren is also the former publisher of Success Magazine.
In addition to The Entrepreneur Roller Coaster, Darren Hardy also wrote Living Your Best Year Ever and The Compound Effect.
It will prepare you for the wild ride of entrepreneurship. It will warn you of the forthcoming fears, doubts, and the self-defeating conditioning of your upbringing and past. It will inoculate you from the naysayers, dream-stealers, and pains of rejection and failure. And it will guide you safely past the landmines that blow up and cause the failure of 66 percent of all new businesses.
MY ENTREPRENEUR ROLLER COASTER
2024 is a perfect example of my own roller coaster.
This year started with two of my coaching clients and one of my editing clients not renewing for another year. I loved each of them.
It was painful and felt like a breakup.
I knew they had amazing potential. Each of them had achieved so much to this point. The progress was fantastic.
Over the year, I had a few amazing calls with coaches who didn't sign up for the coaching I felt would help them in such a big way.
Each of them had their own reasons. We continue to stay in touch. I believe the time will eventually be right for them.
THE FUN PART OF THE RIDE
Then there were call like my most recent client who couldn't enroll fast enough. He has been in my world for a few years, and we finally got on a coaching call together.
On that call, he signed up and has been knocking it out of the park. It feels so great.
Each time I get on a call with my other clients, they tell me of all the great progress they are making and the lives they are changing.
I just wrapped up a coaching program helping Neil and Taylere launch their "The Leadership Pause" podcast.
They sent me an email that said, "Thank you for everything, Erik! We appreciate all your guidance. This course was terrific."
It has happened in my business year after year. A few years ago it was really getting to me to the point I was going to throw in the towel.
THE DATA
Then one day I looked at the data. I noticed a trend in my business.
Listening to my podcast tends to dip in the summer. My workshops are less attended in the summer. Fewer clients sign up in the summer.
When August arrives, my downloads increase. I have more speaking opportunities. My workshops have great crowds. And more clients enroll.
It's nothing I'm doing. The entrepreneur roller coaster is just the nature of my business.
That's when I realized I didn't need to be scared of that first roller coaster drop. It always happens. Then comes the fun of the turns and loops.
Once I started understanding the entrepreneur roller coaster is natural, podcasting and business became much more fun.
WE ARE ALL ON THE ENTREPRENEUR ROLLER COASTER
I was on a summit this week. During a roundtable discussion with the other experts who were speaking, I discovered we all have our own entrepreneur roller coasters.
We all have our own journey. Don't compare yourself to others. Enjoy your path.
The entrepreneur roller coaster is normal. We are all on it. You need to learn to enjoy the ride.
Step back and examine your roller coaster, so you can anticipate the drops. Anticipate the dips, turns and thrills, so you can enjoy the journey.
Stop looking at your downloads this week compared to last week. Look at this month compared to the same month last year and the year before.
Do you see seasonality in your podcast? Is the roller coaster natural in your business?
Start planning the next year with the entrepreneur roller coaster in mind. When you see the dip in the history, plan things to embrace and counter the dip.
Create content on your podcast people will consume during the dip. Help them with the challenges that happen in their lives at that time.
YOUR NEXT STEPS
Next chance to launch is coming up. See the launch workshop details at www.podcasttalentcoach.com/podcastfast.
If you have a podcast and you're ready to grow now, here's your chance. See my next workshop at www.podcasttalentcoach.com/workshop.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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CLAIM YOUR TIME
As you produce your podcast each week, how do you get your time back?
I've invited Kathi Burns on this episode to help you with your productivity and organization. She is a board certified professional organizer.
Your time is something you can never get back. It's important that you use it as wisely as possible.
I want to see you spending your time building your business and working with your clients. When you spend more of your time than necessary producing your podcast, you business suffers.
SPENDING YOUR TIME EDITING?
You may think you can save money producing your podcast yourself. Let's take a look at what that costs you.
There are a variety of things you need to do to publish an episode. As an example, we'll say you need to edit your audio, export it as an .mp3, edit your video, export it to file, create your show notes, create your podcast artwork, create your YouTube thumbnail, create a couple audiograms to promote the episode, upload the episode and artwork to your podcast host, and upload your video and thumbnail to YouTube.
How long will that take you? I'm guessing 90 minutes to two hours. Let's go with 90 minutes.
If you spent 90 minutes of your time hosting a webinar, how many sales could you make? What if you spent 90 minutes on sales calls. What is one coaching client worth to you in lifetime value?
In our example, let's say you sell a $2,000 coaching package. Wouldn't it make more sense to spend $200 to have the production done for you so you could spend your time on sales calls instead of editing?
Even if you only close one out of every four sales calls, you're spending $800 to free your time for four sales calls to generate $2,000 in revenue.
This is how you leverage your time.
This is possible. You can see my basic editing package as an example. See your editing options at www.podcasttalentcoach.com/editing.
ORGANIZE FOR EFFICIENCY
Now if you're going to spend those 90 minutes watching television instead of pursuing business, keep editing your own show.
But if you're going to leverage your time, make it count.
The best way to do this is being organized. Plan your week. Plan your day. Batch your tasks.
Get focused on what you want to accomplish, so you know where to spend your time.
When I create this podcast, I take many of my summit interviews and use them as episodes of the podcast. I record 24 interviews in 3 days. That's nearly half a year of episodes.
As I create my daily emails, I write the entire week on the same day. I get my mind in my connection and relationship mode to write great content and connect with my tribe.
What tasks are you doing every day or every week that you can group together to save more of your time?
KATHI BURNS
These are just a few examples. My guest has many more ideas for your time.
Kathi Burns, CPO® is a Board Certified Professional Organizer, Image Consultant, author and speaker.
As the founder of OrganizedandEnergized.com, her mission for almost two decades has been to end overwhelm, energize, and transform lives by creating systems clients can stick to.
Kathi is nationally recognized for her simple organizing and style solutions. She has also been featured on Good Morning America as a successful woman-owned business. She hosts Organized and Energized! The Podcast.
Kathi is here to help you spend your time more efficiently.
Enjoy my conversation with Kathi Burns.
Big thanks to Kathi Burns for taking some of her time to join us today.
You can get Kathi's checklist at www.podcasttalentcoach.com/organize.
To attend her Get Gone masterclass on October 8th, you can get registered at www.podcasttalentcoach.com/gone.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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MONETIZE A PODCAST WITH FOCUS
Focus is the key to monetize a podcast.
[Get info on ThriveCart through my affiliate link - CLICK HERE]
When I started, I struggled until I focused on one offer to one avatar.
As I launched Podcast Talent Coach, I wanted to do everything.
I started with one-on-one coaching. I wrote a book that was to be part of a comprehensive course. There were plans for a membership. I was helping people launch their podcast.
It was everything I could think of to create multiple streams of income to monetize my podcast. But, nothing was working. There was no traction.
Then one day I met my mentor. He taught me the power of creating a signature course.
Through his process, I created my signature course through market research with a single avatar. I focused on coaches trying to grow their business.
He then showed my how to focus all my efforts on that one offer.
My business quickly took off and created my best year yet.
DON'T MONETIZE A PODCAST WITH SPONSORS
Create one stream of income.
Focus is powerful. It is tough to avoid getting distracted.
I know multiple streams of income sounds appealing. But you can't create multiple streams until you create your first. And you can't create your first without focus.
Many podcasters want to start with sponsorships. It's difficult without a real focus. Trying to monetize a podcast with sponsors is a challenge.
Rick was able to get a sponsor in a much different way.
Rick Sizemore is the host of the VR Workforce Studio podcast. It is a podcast focused on Individuals with disabilities and stories of employment including training and education, vocational rehabilitation.
On the show, Rick celebrates the champions of employment who hire people with disabilities as well as vocational rehabilitation professionals and the work they do to create hope and a path forward to employment for people with disabilities so they can work and lead better lives.
The audience for Rick's podcast is very focused and niche. He is totally focused on those in and around vocational rehabilitation.
He connected with an organization who wanted to reach that specific group. Rick showed that group how effective his podcast was in sharing a message with the rehab community.
The group paid Rick a nice sum to be the sponsor of his show. He was able to land the sponsor, because the show was focused on one specific avatar.
NOT ALL LISTENERS ARE THE SAME
Unfortunately, most sponsors don't understand the power of the podcast audience. Most podcasters, sponsors and ad agencies treat ads on podcasts like they are ads on traditional media.
On traditional media, commercials are sold at a rate per thousand listeners. If the rate is $25 per thousand listeners, and you have 2,000 listeners, an ad on your show is worth $50.
But podcast listeners aren't equal to traditional media listeners.
If QuickBooks advertised on a football game, only a fraction of those listeners or viewers would be interested in QuickBooks. Therefore, paying $25 for a thousand listeners doesn't really get them a thousand listeners. It's just a fraction.
On the other hand, if QuickBooks advertised on a small business podcast, nearly every listener needs accounting software. Paying for a thousand listeners will get you nearly a thousand listeners interested in their product.
Podcast listeners are immensely more valuable than traditional listeners. Unfortunately, traditional advertisers treat them the same. You become a commodity with ads and sponsors unless you find that special unicorn of an advertiser that understands the power.
Finding that unicorn takes a lot of time and effort. Time away from your business. Monetize a podcast by focusing on your core offer.
Ads and sponsorships also cap the revenue potential. How many ads can you possibly put on your podcast?
Finally, your listeners don't want ads and sponsors. They are fleeing traditional media to escape ads. How irritated do you get when an ad pops up in the middle of a YouTube video you're watching?
MONETIZE A PODCAST WITH YOUR OFFER
Instead of ads, monetize your podcast by marketing your own stuff. Focus on one offer.
You might think it is easiest to sell a low ticket offer. Something like a $19 book or a $47 course.
The opposite is true.
Price conveys value. If you are offering a $47 course, people think it's worth $47. Few people are clamoring to buy $47 anything.
If it's a $2,000 program, people feel it should be packed full of value greater than $2,000. People save up to buy a $2,000 product.
It isn't uncommon to buy a $47 course and never even start it. When people invest $2,000 in a program, it is much more likely they will consume it.
People value what they invest in.
LOW TICKET TAKES MORE TIME AND EFFORT
It also takes just as much time to sell a $47 product as it does to sell a $2,000 product. A sale is a sale.
Low ticket products also create more headaches. People who purchase low ticket items tend to complain and want refunds.
When I was selling my $497 course, I had multiple people want payment options.
It's a 4-week course for $497. How can I possibly break that into payments.
When I started selling my $20,000 coaching program, coaches would ask how to pay in one lump sum or just simply as how to pay. There were very few issues.
Those who can afford to invest in high-end programs tend to have their business dialed in. They aren't worried how to make a $200 payment. It's more about the results than the price.
I recently stopped offering my free strategy call. It was a struggle to get people to take advantage of the opportunity. People value what they pay for. Then, they would often book and not show up.
Instead of free strategy calls, I began offering an hour of my coaching for $150. You can see it at www.podcasttalentcoach.com/apply.
On the first day I changed from free to the $150 call, I had someone sign up.
People value what they pay for.
MONETIZE A PODCAST WITH PARTNERS
We now have your avatar and offer dialed in. You have offered it and sold it. More importantly, you want to keep selling it.
It is time to market your offer to monetize a podcast.
Instead of buying ads, get partners to promote it.
Joint venture partnerships are a powerful way to market your stuff to your ideal clients. Find partners who are already speaking to your avatar.
When a partner promotes your offer, they are typically paid a commission on those sales. If the offer is digital or a physical product, commission is typically around 50%. When the offer involves your time such as coaching, commission is 10% or 20%.
These sales are tracked through affiliate links. When you have affiliate tracking software, it will create a link specific for each of your partners.
Your JV partners then promote your offer through that link. When their tribe clicks the link to make the purchase, your affiliate software tracks it.
THRIVECART OPPORTUNITY
I currently use ThriveCart. It is a great way to track affiliates and pay commissions. I have been using it for a few years now.
Here is the best thing about ThriveCart. You can currently purchase ThriveCart for a one-time payment rather than a monthly fee like most software.
You can see ThriveCart at www.podcasttalentcoach.com/ThriveCart. That is my affiliate link. When you purchase ThriveCart through that link, I'll make a small commission from your purchase. It doesn't cost you any more. This is just a way ThriveCart markets their software.
Now, I can't tell you how long it will be a flat fee purchase and when they will move to a monthly fee. I can only tell you that as of this recording, it is a flat fee and you own it.
Check it out at www.podcasttalentcoach.com/ThriveCart.
MONETIZE A PODCAST WITH ONE STREAM
Now you have an offer for an avatar and you have partners promoting you. The next step is to do more of the same.
To monetize a podcast, really get your process working. You'll be tempted to focus on other products and additional streams of income. Stay the course.
Get this offer really refined. Make it generate more cash with less work.
It may sound boring, but it's worth it. Avoid the headaches that come with juggling multiple offers. Once your offer is generating over $100k in annual revenue, you can then begin working on offer number two.
Until then, keep refining your primary offer. Sell more to more people.
There are two ways to make more money. First, sell to more customers. Next, make more from each customer by increasing prices or selling more.
Business is a simple process when you focus. To monetize a podcast, focus on your offer.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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PEOPLE STAY WHEN YOU CREATE A COMMUNITY
One powerful way to grow your audience is by leveraging communities of other influencers. You can also leverage that attention to create a community.
When another expert will put you in front of their tribe, they are endorsing you. That expert is telling his audience that you are someone the tribe should pay attention to.
As you demonstrate your expertise to that audience, you build your authority and influence. You can then invite them to your podcast.
CREATE A COMMUNITY FOR RELATIONSHIPS
As you create a community that is powerful, you need to build a relationship with your audience. Spend time showing them why what you do is so important in their lives.
Once you've built enough relationship with your why, you can then invite them to get more in your community.
THE COACHING JUNGLE
On this episode, I've invited Marc Mawhinney to join us to talk about his amazing community. Marc had been on the show in the past, and he is amazing.
Marc Mawhinney is a lifelong entrepreneur who has been helping coaches get more clients (without paid ads) since 2014!
He’s the host of the "Natural Born Coaches" podcast, which has almost 900 episodes to date, and the Tarzan of "The Coaching Jungle" Facebook group which has over 25,000 coaches in the community.
In this conversation with Marc, we delve into the art of creating and nurturing a thriving online community.
With a focus on Marc's successful venture, "The Coaching Jungle," Marc gives you deep insights into the strategies and principles that have guided the group to grow to a robust membership of over 25,000 coaches.
Discover the pivotal role that a strong foundation, distinctive branding, and the implementation of theme days can play in establishing a community that fosters engagement and growth.
JUNGLE VIP
One of the noteworthy discussions in this episode is the launch of The Jungle VIP membership, a transformative development aimed at generating recurring revenue and offering an accessible option for members not ready for larger packages.
Priced at $97 per month or $997 per year, this membership includes privileges such as promotional posting rights, expert badge status, access to a private VIP group, and monthly networking meetings. Marc shares candidly about the initial concerns among community members, ultimately highlighting the positive reception and benefits of the VIP program.
Marc Mawhinney brings invaluable advice on simplifying access to your community by utilizing a custom domain, making it more convenient for potential members to find your group.
He also stresses the importance of laying a strong foundation before launching a group—picking a clear and relevant group name, distinctive branding, and consistent theme days, such as Promotion Friday or Book Sunday, to ensure a variety of content.
As Marc underscores, providing consistent value to members while simultaneously monetizing the community is essential for its long-term success.
GROWING YOUR COMMUNITY
We also get into the intricacies of growing an online group, pinpointing the critical tipping point for the Coaching Jungle's growth at around 1,000 members. Marc attributes this surge to increased organic requests to join and emphasizes the necessity of promoting the community through multiple channels, including email lists and a dedicated domain name.
Additionally, we discuss our early journeys into the coaching industry, highlighting similar pricing models and the importance of coaching in generating quick revenue streams compared to creating courses.
We also touch a bit on the value of joint venture partnerships, where Marc shares his successful collaborations with industry peers like Terri Levine and Rob Goyette. These partnerships not only resulted in business growth but also provided rich learning experiences and enduring friendships.
Marc's journey offers practical and actionable insights for anyone looking to build and sustain a vibrant online community.
You can find information on the Coaching Jungle VIP program through my affiliate link at www.NaturalBornCoaches.com/Erik.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
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START A PODCAST FOR THE RIGHT REASONS
Why did you start a podcast? I'm talking about the real reason.
Coaches tell me they want to grow their audience or make money.
That can't be your real why. When you ask why about seven times, you'll get to the real reason you wanted to start a podcast.
Your struggles to grow and monetize your show has nothing to do with your podcast. The problem is you.
Your podcast is just the vehicle. If people aren't coming for you, they aren't coming at all.
Let me show you why.
THE START OF PODCAST TALENT COACH
When I started my show, I thought I wanted to help people become better hosts and build a consultancy. Over the years, I learned that wasn't my real reason.
That purpose wouldn't keep me motivated.
In 2005, I came across an article in Wired Magazine. The article was about former MTV VJ Adam Curry creating this thing called podcasting.
He was interviewing a guest in his car and distributing the show through the RSS feed technology used by blogs.
This sounded really cool, but was way over my head.
At this time, I had been in radio for about 12 years. The thought of owning my own show in this new medium was exciting. But I had no idea where to start.
Around 2009, I got my first iPhone and started listening to a ton of podcasts. At the time, there were about 80,000 podcasts.
In 2012, I was hooked and started writing a blog about podcasting. The content helped podcasters sound more professional like radio broadcasters.
That blog led to an opportunity to write for the New Media Expo blog where Dave Jackson from School of Podcasting discovered me.
During our conversation, Dave asked why I didn't have a podcast. That was the start of this podcast in 2013.
The show started with the blog content. I was showing people how to sound more professional. Listeners got a lot of tools and tips that we used in radio.
The show struggled to grow. It was struggling, because people weren't dying to know how to sound more professional. More professional also wan't my deep, burning passion.
THE REAL REASON
Then one day I was talking with a client when he said, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal."
That was the day I realized my purpose needed to be bigger. Giving people information to sound better was ok, but it wan't life-changing.
As I looked inward and reviewed the clients in my world, I realized I really want to help people become that magnetic, influential personality and show host. Not just somebody sharing information. But somebody who entertains, builds relationships, and can inspire people to take action.
When I can do that, I make the world better. That gets me fired up.
I saw it in my radio career as well.
When I started in radio, I thought the music knowledge would get me to the top.
I shared trivia, music news, tidbits about the bands. I had it all. And, nobody cared.
Then one day I started sharing my story and who I am. I began building relationships with my listeners. That was the day I started my climb to the top and have been there ever since.
Attract people with who you are.
IT'S ABOUT YOU
It's not about your content, but you.
People will show up for your content. They'll come for your 6 steps to success.
But once they learn the 6 steps, nothing about your content will keep them coming back. The only reason they come back every week, is because they want to be around you.
The confidence you portray helps you become magnetic. It's not about what you're saying. It is who you are being while you're saying it.
Your podcast really has little to do with it as well. The podcast is just the vehicle.
It's about authority, not the podcast.
I believe podcasting is the best way to share your message for a variety of reasons.
Podcasts are portable. You can consume podcasts while doing other things. Your show is delivered right to your subscribers phone in their feed. And audio builds relationships through theater of the mind.
WE HEAR IN PICTURES
We speak in words. We hear in pictures.
Stories build relationships. Relationships build trust and authority.
Everyone can be a storyteller.
Stories start with a intriguing introduction. They are filled with vivid details. Great stories end with a powerful conclusion.
Powerful stories are also filled with personality. These stories make people laugh, cry, or marvel at something.
Everyone has a personality. We just need to uncover it and make it shine.
So, why did you start a podcast?
Your successful podcast is about relationships, not ads.
LISTENER ATTRACTION STRATEGY
Attract listeners rather than chasing them.
Let's get clear on your strategy.
Do you want to keep chasing clients or are you ready to stand out as the well-known authority who attracts clients into your world?
Let's build your strategy.
Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
You can develop your personality and storytelling. You can become a magnetic, influential personality and show host. Let me show you how.
Visit www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. I'll see you there.
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