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Pete talks to Michael Gerber, author of the E Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small business guru. They also discuss some of Michaels latest projects.
-= 7 Levers Report =-
http://7leversreport.com - Find out more about the 7 Levers of business and how to double your profits in 7 weeks.-= Links =-
- Online
http://www.michaelegerbercompanies.com - Michael's Sitehttp://earherosports.com.au - Pete's latest project
- Books
The E-Myth - Michael Gerber
Audible: http://preneurmarketing.com/emythaudio
Amazon: http://preneurmarketing.com/emythbookMoney Master the Game - Tony Robbins
Audible: http://preneurmarketing.com/moneymasteraudio
Amazon: http://preneurmarketing.com/moneymasterbookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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Perry Marshall, Adwords Expert and Author of “80/20 Sales and Marketing” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins.
-= 7 Levers Report =-
http://7leversreport.com - Find out more about the 7 Levers of business-= Links =-
- Online
http://www.perrymarshall.com - Perry's Sitehttp://www.sell8020.com - Direct link to the "Shipping Only" book offer.
http://8020curve.com - 80/20 Online calculator tool
- Books
You can try out a lot of the books we recommend in audio format with Audible:http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully.
-= 7 Levers Report =-
http://7leversreport.com - Find out more about the 7 Levers of business-= Links =-
- Online
http://www.designcrowd.com - Try out the Crowdsourced Design Servicehttp://www.earherosports.com.au - Pete's new business venture
- Books
You can try out a lot of the books we recommend in audio format with Audible:http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive action.
-= Links =-
- Online
http://www.thestickerfamily.com.au - Phil's Site
http://7leversreport.com - Find out more about the 7 Levers of business
- Books
The Tipping Point - Malcolm Gladwell
Amazon: http://preneurmarketing.com/tippingpointbook
Audible: http://preneurmarketing.com/tippingpointaudioYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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What would you do if you had another month to work on your business every year? Pete and Dom discuss how anyone can easily achieve this, and what you can do to make the most of this time.
-= Links =-
- Online
Download The 7 Levers Report - http://7leversreport.com- Books
You can try out a lot of the books we recommend in audio format with Audible:http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not just sport, and he discusses these with Pete.
-= Links =-
- Online
http://thetalentcode.com - Dan's Site
- Books
The Talent Code - Dan Coyle
Amazon: http://preneurmarketing.com/talentcodebookThe Secret Race - Dan Coyle and Tyler Hamilton
Amazon: http://preneurmarketing.com/secretracebookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials.
-= Links =-
- Books
Triggers - Joe Sugarman
Amazon: http://preneurmarketing.com/triggersbookThe AdWeek Copywriting Handbook
Amazon: http://preneurmarketing.com/adweekcopywritingbookThe Seven Forces of Success
Amazon: http://preneurmarketing.com/forcesofsuccessbookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all round superstar Tim Ferriss. They talk about the 4 Hour Chef book and many other marketing-related topics.
-= Links =-
- Online:
http://4hourchef.com - The Official Site for the 4 Hour Chef Book- Books:
The 4 Hour Chef - Tim Ferriss
Amazon - http://preneurmarketing.com/4hourchefbookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War. The 50th Law and Mastery. They talk about the paths people take to become a master of their chosen field.
-= Links =-
- Online
Robert's Site - http://powerseductionandwar.comDownload The 7 Levers Report - http://7leversreport.com
- Books
Mastery - Robert green
Amazon: http://preneurmarketing.com/masterybookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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As part of our retrospective series, here is our show about Low Hanging Fruit - simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business.
-= Links =-
- Online
Download The 7 Levers Report - http://7leversreport.com- Books
You can try out a lot of the books we recommend in audio format with Audible:http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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As part of our retrospective series, here is our show about Marketing Myths, where we look at common marketing ideas that you might hear about, and why they are not always such a good idea.
-= Links =-
- Online
Download The 7 Levers Report - http://7leversreport.com- Books
You can try out a lot of the books we recommend in audio format with Audible:http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should do yourself, and which ones are mechanical, the ones that you can outsource to someone else.
-= Links =-
- Online
Download The 7 Levers Report - http://7leversreport.com- Books
You can try out a lot of the books we recommend in audio format with Audible:http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it's important to view them the right way.
-= Links =-
- Online
Download The 7 Levers Report - http://7leversreport.com- Books
You can try out a lot of the books we recommend in audio format with Audible:http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your business.
-= Links =-
- Online
Download The 7 Levers Report - http://7leversreport.com- Books
Scientific Advertising - Claude Hopkins
Audible: http://preneurmarketing.com/scientificadvertisingaudio
Amazon: http://preneurmarketing.com/scientificadvertisingbookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/
Episode 125 - The Challenge of Indirect Marketing - http://preneurmarketing.com/preneurcast/preneurcast-125-the-challenge-of-indirect-marketing/
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For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks.
-= Links =-
- Online
http://www.bluewiremedia.com.au - Toby's Site
http://www.bluewiremedia.com.au/book - Find out more about the book
- Books
Web Marketing that Works - Adam Franklin and Toby Jenkins
Amazon: http://preneurmarketing.com/webmarketingbookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this is not an option.
-= Links =-
- Books
The Basics of Process Mapping - Robert Damelio
Amazon: http://preneurmarketing.com/processmapbookThe Chimp Paradox - Dr. Steven Peters
Audible: http://preneurmarketing.com/chimpparadoxaudio
Amazon: http://preneurmarketing.com/chimpparadoxbookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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This week, Pete talks to Joe Cross, producer of the film, "Fat, Sick and Nearly Dead". They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has developed around it.
-= Links =-
- Online
Joe Cross's Web Site - http://www.rebootwithjoe.com
Video: How Pete Relaunched his MCG Campaign - http://preneurmarketing.com/mcgswipe
Tim Ferriss Interview with Josh Waitzkin - http://fourhourworkweek.com/2014/04/22/tim-ferriss-podcast/- Books
The Obstacle is the Way - Ryan Holiday
Audible: http://preneurmarketing.com/obstacleaudio
Amazon: http://preneurmarketing.com/obstaclebookThe Art of Learning - Josh Waitzkin
Audible: http://preneurmarketing.com/artoflearningaudio
Amazon: http://preneurmarketing.com/artoflearningbookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the Seven Levers of Business). They discuss why this is good for your business and give lots of examples of how you can do this in your own business.
-= Links =-
- Online
Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/
Article: What Really Matters for Conversions - http://preneurmarketing.com/essays/look-really-matters-conversions-happy-customers/- Books
The Strategy Book - Max Mckeown
Amazon: http://preneurmarketing.com/strategybookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else does).
-= We're Looking for Case Studies =-
Pete is looking for people to feature as case studies on http://www.preneurmarketing.com - email [email protected] and let us know how you have applied the 7 Levers to your business, and the results you've got.-= General Links =-
- Online
http://www.superawesomemicroproject.com - The Lego Car Project Dave mentioned
http://Conversionxl.com - Top tips on conversions
http://www.nutshell.com - Customer/Sales Lead Management Tool- Preneur marketing Articles
http://preneurmarketing.com/essays/10-guarantee-templates-can-swipe-instantly-increase-conversions/
http://preneurmarketing.com/essays/look-really-matters-conversions-happy-customers/- Books
Hooked: Nir Eyal
Audible: http://preneurmarketing.com/hookedaudio
Amazon: http://preneurmarketing.com/hookedbookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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In this show, Pete and Dom talk about Opt-Ins (one of the Seven Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like for various businesses.
-= Links =-
- Online
Preneur Marketing Internship - http://preneurmarketing.com/essays/preneur-group-internship-opportunity/Article: How Pete Will Give His Son $1million - http://preneurmarketing.com/essays/teaching-kids-finance-million-dollars/
Article: Excerpt from 5 Minute Business - http://preneurmarketing.com/recommended-books/5mb-content-intro/
Article: Manufacturing Social Proof - http://preneurmarketing.com/essays/ethically-manufacturing-credibility-social-proof-increase-opt-ins-conversions/- Books
The Art of Learning - Josh Waitzkin
Audible: http://preneurmarketing.com/artoflearningaudio
Amazon: http://preneurmarketing.com/artoflearningbookYou can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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