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    In this four-part anniversary special of Project Peak Performance, Dave and Rob kick things off by sitting down with Ian Macbeth, reflecting on a full year of hosting the show and the lessons he's drawn from the journey. This first part of the series focuses on Ian's 12 rules, each one representing a pivotal insight he has gained from the diverse conversations we've had with extraordinary guests over the past 12 months. These rules aren't just theoretical ideas; they are practical, actionable strategies that anyone can apply to elevate their performance in all areas of life.

    We begin by discussing the critical link between personal happiness and peak performance. Emma Pallant-Brown’s story of coming out and the positive impact it had on her athletic career shines a spotlight on the power of living authentically. Her journey serves as a powerful reminder that when we align our inner selves with our outward actions, our ability to succeed skyrockets. It’s not just about skills or talent; it’s about showing up fully as who we are.

    Ian also talks us through some of the key habits that have shaped his routine over the year. Drawing from insights shared by Dimitri, we explore the importance of delaying caffeine and soaking in natural light first thing in the morning—simple shifts that have profound effects on how we approach the day. These habits, especially as we transition into the colder months, create a foundation for consistency, helping us maintain energy, focus, and a positive mindset.

    As the conversation unfolds, Ian reflects on unexpected lessons from icons like Steve Jobs and Bill Gates, particularly around personal branding and PR. We explore how these tech giants’ different approaches offer valuable lessons about authenticity in the way we present ourselves, not just in business but in life. This naturally leads into a discussion around Claire’s journey through Brazilian Jiu-Jitsu, touching on gender dynamics and societal expectations. Her story offers a rich context for exploring modern masculinity and the evolving role of fathers in today’s society.

    In this part of the anniversary special, Ian highlights that personal growth often comes from challenging long-held perceptions, whether it’s about ourselves, our roles, or the societal norms we’ve inherited. His reflections on the importance of setting high standards, particularly as a parent, echo throughout the conversation. Parenting, he argues, isn't just about being present, but about upholding values, maintaining consistency, and setting an example. This theme resonates strongly with the experiences Dave shares, particularly in relation to an important moment with his eight-year-old daughter, which underscores the role of diet, discipline, and maintaining promises in shaping behaviour and health.

    As we conclude this first part, Ian’s 12 rules serve as a foundation for what’s to come in the next instalments. His experiences with guests like Chris Hunt and Mark Burgess reaffirm the importance of community, discipline, and mindset in achieving professional success and personal fulfilment. With this conversation setting the tone for the series, we invite you to join us in the next part as we dive deeper into the lessons learned from a year of peak performance.

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    Imagine standing at the starting line of the Ultra-Trail du Mont-Blanc in Chamonix, France, surrounded by elite athletes and everyday runners alike, each with their own story of perseverance and resilience. Join us as we recount the raw emotions experienced during this grueling race, where even the best-prepared runners like Tom Evans and Jim Wormsley faced the humbling reality of not finishing. Alongside these elite competitors, we celebrate the everyday heroes who defied their limits and achieved their dreams, illustrating that failure is merely a stepping stone to greatness.

    Inspired by the tenacity of the Wright Brothers, we explore the power of belief and strength through personal anecdotes, including a touching story about my son, Harley. Witness how a simple act of self-belief can transform one's perception of strength and potential, as we delve into pivotal moments that fuel self-confidence. From the unexpected serge of a leading runner upon learning his competitors had withdrawn to the triumphant milestones of childhood, this chapter emphasizes how nurturing a belief in one's abilities can unlock new levels of potential.

    Finally, we capture the essence of perseverance and the indomitable human spirit through motivational stories of young boxers and ultra-marathon runners. Reflect on the joy of setting and achieving personal goals, and the emotional journey of overcoming life's challenges. Discover the significance of mentoring, the fulfillment found in guiding others, and the camaraderie and support within events like Endure24. Join us as we celebrate the value of personal journeys, continuous growth, and rediscovering one's inner drive amidst the responsibilities and expectations of mid-life.

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    Imagine finding solace and healing in the rhythmic pounding of your feet against the pavement. Join us as we explore the extraordinary journey of Todd Crush, who has battled PTSD and schizophrenia for over two decades. Todd's story is a powerful testament to the mental benefits of physical activity, particularly running. Ian dives into the fascinating aspects of Todd's experiences, while Rob shares the unforgettable moment when Todd faced his fears head-on. Together, we question the modern reliance on medical prescriptions and ponder the potential of physical challenges as alternative solutions.

    Discover the scientific wonders behind running's impact on mental health, backed by studies from Nottingham Trent University. Explore how running can rewire the brain, alleviate symptoms of anxiety and schizophrenia, and combat loneliness by reconnecting us with the outside world. We'll delve into the biological processes that support mental well-being, such as the role of enzymes in preventing anxiety-related chemicals from entering the brain. This chapter offers a comprehensive look at how something as simple as running can foster immense psychological growth and resilience.

    Our discussion crescendos with a deep dive into the transformative power of running beyond the physical realm. We explore personal belief systems, the contrast between gym workouts and outdoor running, and the unique benefits of being outside. Through personal anecdotes, we illustrate the importance of stepping out of comfort zones, building confidence, and achieving seemingly impossible goals. Todd's incredible tale of using running to combat schizophrenia serves as a powerful inspiration for anyone facing their own personal battles, proving that with self-belief and determination, one can turn personal struggles into triumphs.

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    Can running transform your life? Todd Crush's incredible journey from battling schizophrenia and PTSD to becoming a beacon of hope in the running community offers a resounding yes. Todd shares the pivotal moment he discovered running as a powerful tool to manage his hallucinations and anxiety, turning a daily struggle into a source of strength and purpose. His story doesn't just stop at crossing finish lines; it's about harnessing physical and mental discipline to achieve sustained improvements in mental health.

    Through dedicated running and writing therapy, Todd experienced a profound personal transformation. He recounts how increasing his running mileage significantly reduced his symptoms, and how writing about his traumatic experiences became a path to self-acceptance and healing. We dive deep into his process, exploring the therapeutic benefits of both physical exertion and creative expression, and how these practices have become integral to his mental well-being, even during challenging times.

    But Todd's story is also one of advocacy and challenging stigmas. He candidly discusses the misconceptions surrounding schizophrenia, the impact of media portrayals, and the scientific reasons behind why physical activity enhances the effectiveness of medication. Todd's upcoming 100-mile race is not just a personal milestone; it's a powerful statement in his mission to change the perception of mental illness. Join us to hear Todd's inspiring journey of resilience, advocacy, and the transformative power of running.

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    Discover the transformative power of emotional regulation and its impact on self-esteem as we review Part 2 with our special guest, Stephen James Copp. We discuss the complexities of Stephen's five ego states and their vital role in how we interact with the world. Rob shares his alignment with these concepts, emphasising the significance of facing fears and reframing thoughts, all while Dave highlights the importance of self-care for mastering emotional regulation. Together, we explore how understanding our ego states can enhance our interactions and responses, spotlighting the influence of past experiences on present behaviours.

    Uncover the secrets behind emotional regulation techniques and the remarkable influence of habits and memories on behaviour. Alex shares examples like substituting cigarettes with lollipops and Chris Hoy’s mental prep for the Olympics, we show you the power of emotional control and visualisation in achieving peak performance and in-depth experiences underline the significance of not being led by emotions and maintaining command over thoughts and actions.

    We shift gears to explore the psychological hurdles top athletes face. Using marathon training as an analogy, we discuss the essential elements of discipline, accountability, and actionable steps toward goals. We discuss Brené Brown’s insights on vulnerability and shame coming to the forefront, urging us to see failure as a stepping stone to success. We also examine the importance of leading by example for our children, sharing how our actions can inspire healthy habits.


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    What if you had the power to control your emotions and achieve elite performance in every aspect of your life? Join James Humpries-Stone and Alex Willis for the Part 2 series with Stephen James Copp as we uncover the secrets behind emotional regulation and its pivotal role in reaching your full potential. We'll guide you through Eric Byrne's revolutionary theory of transactional analysis, breaking down the five ego states—adult, critical parent, nurturing parent, free child, and adaptive child—so you can understand how they shape your performance and interactions. Learn why accountability, ownership, and consistent effort, like the 10,000-hour rule, are essential for staying competitive, and why prioritising your own happiness ultimately benefits everyone around you.

    Explore the mindset of elite performers and discover the tools that can help you become one. We'll discuss how having a SMART plan—specific, measurable, achievable, realistic, and timely—can align your goals with your passions. By examining the lives of Muhammad Ali and Conor McGregor, we'll show how obsessive traits can be harnessed for greatness. Additionally, we'll reframe procrastination as a tool for performance and delve into the role of neuroplasticity in reshaping our mental narratives.

    Raising the next generation of peak performers requires a nuanced approach, and we'll share personal stories and insights on how to cultivate resilience and self-esteem in youth. From the importance of struggle in building confidence to the power of positive framing and self-reliance, we'll offer practical advice for parents and mentors. Hear how coaching and personal growth can transform lives and why facing and overcoming challenges is a crucial element of success. Wrapping up, we tackle the journey of writing and self-promotion, emphasizing the importance of authenticity and lived experience. Tune in to embrace your fears, learn continuously, and strive for progress.


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    What if the very trauma you've endured could be transformed into a source of unbreakable strength? In this episode, we delve into a transformative conversation with Stephen James Copp, where we explore the profound impact of neuroplasticity and the techniques that can rewire our brains for resilience. Joined by James Humphries-Stone, Dave Gibbons, Rob Brady, and Ian Macbeth, we unpack Copp's unique approach to psychology and life coaching, highlighting the power of co-regulation and the management of the sympathetic nervous system for improved mental health. Copp’s skill in simplifying complex psychological concepts and making them relatable is a game-changer for anyone seeking to understand their mind better.

    Listen to the compelling stories of individuals who have faced life-altering events and redefined their experiences to build new purposes. Through practical discussions on therapeutic methods and the critical choice between stimulus and response, this episode underscores the potential for personal growth even amid adversity. Techniques like "taking the knee," inspired by Ant Middleton's 'Fear Bubble,' offer actionable steps to manage stress and foster self-awareness. We also explore the importance of addressing the root causes of anger and stress, particularly within team environments, and how doing so can pave the way for meaningful change.

    We touch on parenting strategies and the cultivation of emotional intelligence, debating how to build strong foundations for children. Balancing nurturing with resilience-building challenges, we discuss the essential tools and lessons needed for a confident, self-sufficient upbringing. Addressing generational trauma and the crucial role of mentors, we argue for a focus on character development over academic success. This episode brims with insights and practical advice for anyone looking to enhance their personal growth and better support the next generation.




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    Part 1 of a 2 part series. Ever wondered how to go from good to excellent in every aspect of life? Join us as we sit down with Stephen James Copp, the UK's top psychological life coach, whose incredible journey from a small fishing village in Devon to coaching high-profile individuals is nothing short of inspiring. Stephen shares his personal battles with dyslexia, learning difficulties, and PTSD, revealing how these challenges have shaped his understanding of elite performance. His story is a testament to the power of resilience and relentless pursuit of excellence.

    Our conversation with Stephen dives into the critical role of emotional stability in achieving success. Using compelling metaphors and real-life examples, we discuss how emotional regulation can foster meaningful relationships and professional success. Learn how maintaining a healthy environment, much like caring for koi fish, can be pivotal for your well-being. We touch on the importance of managing the sympathetic nervous system, drawing valuable lessons from corporate experiences and the advice given to military officers.

    Discover the secrets behind personal growth and neuroplasticity as Stephen explores the formation of new belief systems, the significance of consistent effort, and the power of controlling one's narrative. With insights from high-performing individuals like Ronaldo, Messi, and Elon Musk, this episode offers practical strategies for achieving marginal gains in every field. Stephen also shares actionable tips, such as simple breathing exercises and the value of journaling and mentorship, to help you stay calm and composed under pressure. Don't miss this enlightening discussion that promises to transform your approach to personal and professional growth.

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    What if redefining masculinity could save you from a midlife crisis?

    Join us as we unpack an insightful conversation with Mike Bates, a man who knows a thing or two about life's challenges, from his extraordinary Atlantic rowing adventure to his profound understanding of modern masculinity. In this episode, we dissect Mike's invaluable strategies for avoiding midlife turmoil, particularly for men and ex-military personnel, by focusing on family, identity, and the delicate balance between ego and humility.

    Discover the underlying psychological and societal factors that contribute to midlife crises, especially for those who experience abrupt identity shifts in high-intensity careers like the military or sports. Mike shares his personal journey and offers a unique perspective on how early life experiences shape our mental framework, often resembling outdated software struggling in today's world. Through honest discussions about mental well-being, we address the disillusionment that can follow in achieving long-pursued goals and the importance of a supportive community in navigating life's transitions.

    Finally, we challenge outdated notions of "manning up" and redefine what it means to be a great man in today's society. Mike emphasises the qualities of empathy, courage, and emotional intelligence, advocating for a balanced approach to life that prioritises family and authentic connections. Hear heartwarming stories about the significance of friendships and the essence of modern masculinity, and leave with a renewed sense of purpose and resilience. Join us on this enriching journey to understand how to navigate midlife with grace, openness, and strength.







    Midlife Crisis, Resilience, Empathy, Ego, Humility, Manning Up, Family, Identity, Psychological Factors, Societal Factors, Ex-Military, Worthlessness, Confusion, Self-Discovery, Emotional Intelligence, Authenticity, Masculinity, Friendships, Connections, Loneliness, Legacy, Purpose, Perseverance, Vulnerability, Mental Well-being, Life Reflections, Resilience, Empathy, Authenticity, Legacy, Purpose, Emotional Intelligence, Authenticity, Purpose, Identity, Midlife Challenges, Mental Health, Modern Masculinity, Friendships, Values, Life Trilogy, Connection, Authenticity, Purpose, Legacy, Potential, Impact

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    In this inspiring episode of Project Peak Performance, Dave and Rob sit down with Mike Bates, a real-life 'James Bond' whose extraordinary journey encompasses covert counter-terrorism operations, solo ocean rowing, and redefining masculinity. After a distinguished 20-year career with the Royal Marines and the MOD, Mike transitioned to new challenges, demonstrating unparalleled resilience and leadership.

    Mike shares his incredible story, from becoming the fastest Briton to complete 'The World’s Toughest Row' solo, raising £175,000 for charity, to running a Brazilian Jiu-Jitsu academy and co-founding NXT45, an organisation dedicated to supporting men’s health. He passionately challenges the traditional 'man-up' culture, advocating for a new understanding of true masculinity that emphasises resilience, humility, and emotional well-being. Mike highlights the struggles men face navigating midlife and the impact on families, relationships, and communities while empowering and educating men to become the best versions of themselves in the second half of life.

    Listeners gain insights into Mike's experiences, learning valuable lessons in leadership and resilience. Balancing high-stakes professional and personal pursuits with family life, Mike offers a compelling narrative of overcoming adversity and achieving personal goals. His journey to attaining a black belt in Brazilian Jiu-Jitsu illustrates the positive influence martial arts can have on mental and physical health, and its role in building a strong community.

    Mike also reveals his next big challenge exclusively on the podcast. He discusses finding and climbing your 'second mountain' post-40, differentiating between societal definitions of success and personal fulfilment. Throughout the conversation, Mike provides practical advice and inspiration for listeners to embark on their own paths of personal growth and resilience.

    This episode offers a powerful perspective on overcoming adversity, redefining masculinity, and finding true success, showcasing the strength of the human spirit and the importance of evolving one’s purpose throughout life.

    www.nxt45.com


    #TrueMasculinity #MensHealth #OvercomingAdversity #SoloAtlanticRower #BrazilianJiuJitsu #BJJ #SecondMountain #PersonalGrowth #Inspiration #MentalHealth #Empowerment #CharityWork #LifePurpose #NXT45

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    In this episode pack hosts Dave, Ian, and Alex sit down to discuss the ongoing trials and triumphs in transforming their children's breakfast habits. The trio dives deep into the importance of moving away from sugary cereals to kickstart the day in the healthiest way possible.

    They share personal stories and strategies, emphasising the foods they still aspire for their kids to embrace—particularly eggs. The hosts sprinkle in some fun facts about eggs, highlighting their nutritional benefits and versatility as a staple part of your diet.

    A significant part of the conversation focuses on the accountability parents hold in setting the right example and shaping the next generation of less processed food eaters. Dave, Ian, and Alex reflect on their roles as role models and the impact their choices have on their children's long-term eating habits.

    Additionally, they explore the effectiveness of storytelling with kids to improve and change their eating habits. Through engaging narratives and creative tales, parents can make healthier food options more appealing and relatable to children.

    Listen in to this insightful and practical discussion as the hosts share valuable tips and experiences, aiming to inspire fellow parents to take actionable steps towards healthier breakfast routines for their families.

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    Join James, Ian, Dave, and Rob this week as they reflect on their previous episode featuring elite athletes Dan and Jess. The discussion delves into the profound impact of their guests' insights on achieving peak performance.

    The episode explores the concept of a limitless mindset and how crucial environments are for nurturing peak performance. The hosts share strategies on adapting to challenges, staying committed to goals, and the importance of balancing partnerships and communication for sustained success.

    They also touch on the art of pivoting when necessary and the critical role of mindset in overcoming obstacles. Throughout the conversation, there's a focus on finding joy and fulfilment in the training process, emphasising the idea of training with happiness as a core principle.

    Tune in as James, Ian, Dave, and Rob provide valuable insights into what it takes to achieve peak performance in sports and life, blending practical advice with inspiring stories from their guests' journeys.



    #PeakPerformance #MindsetMatters #AthleteJourney #PodcastReview #LimitlessMindset #AdaptAndThrive #CommitToSuccess #EffectiveCommunication #PivotWithPurpose #TrainingWithHappiness

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    Join us on the Project Peak Performance Podcast as we discuss the world of elite athletics with Jessie Tappin and Dan Putnam, founders of Limitless Coaching. In this episode, hosts Dave and Rob engage in a conversation with Jessie and Dan, uncovering the secrets behind their success and how they are transforming athletes through their innovative coaching methods.

    Discover Jessie's journey from representing England at the Commonwealth Games as a heptathlete to her current pursuit of Olympic dreams in the 400m hurdles. Learn about Dan's impressive career, including his international competitions for Great Britain in the 400m. Listen to Dan's inspiring story of his decade-long commitment to shaving just one second off his 400m time, understanding the dedication, discipline, and mindset required to achieve such a goal. Jessie shares her experience transitioning from a heptathlete to a hurdler, highlighting the challenges and triumphs along the way. Gain insights into high-performance coaching and the importance of setting yourself up for success each day. Explore the crucial role of mindset in athletic performance and everyday life, as Jessie discusses training with ADHD, providing valuable advice for those facing similar challenges.

    Discover how they can help you become faster, stronger, and happier with their 360-degree view of health and wellness. Whether you're an aspiring athlete or simply looking to improve your performance and well-being, this episode is packed with expert advice and motivational stories that will inspire you to reach your full potential.

    www.limitless-coaching.online



    Elite Athletics, Peak Performance, Jessie Taplin, Dan Putnam, Limitless Coaching, 400m Hurdles, Mindset, ADHD, High-Performance Coaching, Health and Wellness, Project Peak Performance Podcast

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    In this special episode of Project Peak Performance, Pack members Dave and Ian sit down with fellow Pack member Rob as he recounts his recent transformative experience at the Wim Hof Method Center in Stroe, Netherlands. Rob takes listeners on a captivating journey through the serene forest setting of the centre, equipped with state-of-the-art facilities designed to optimise one's practice, including breathing, yoga spaces and a sauna.

    Listeners will gain insight into the mindset of the legendary Wim Hof himself, as Rob reflects on the passion and dedication by Wim and his team. Rob delves into the range of emotions and thoughts he experienced during his two-day immersion, from excitement and anticipation to moments of doubt and fear, all underscored by a profound sense of empowerment.

    Tune in as Rob describes the invigorating experience of doing Wim Hof breathing techniques under Wim's guidance and the intensity of 5 and 10-minute ice cold plunges in a foot of ice, pushing the boundaries of physical and mental resilience, including a spiritual moment during a guided breathwork session going into a higher state of consciousness.

    Join Dave, Ian, and Rob on this episode as they explore the transformative power of the Wim Hof Method and its profound impact on achieving peak performance in mind, body, and spirit.


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    Welcome to another insightful episode of Project Peak Performance! Today, Ian and Dave explore the intricate world of business culture and freedom, focusing on core values, mission, and purpose-led businesses. Our previous episode with Mark Burgess from Iceberg offered a unique perspective on how internal culture can empower employees, creating an environment where they feel almost self-employed but enjoy the added benefits of job security and flexible vacation policies. Listen in as we discuss the hybrid model that combines the best of self-employment and traditional employment, leading to a motivated and satisfied workforce.

    Our discussion continues emphasising the importance of building trust through consistent standards, from the interview process to daily operations. We highlight how these standards foster empowerment, creativity, and innovation, ultimately creating self-sufficient, high-performance teams. Additionally, we reflect on the challenges of restructuring a company and transitioning from low-cost service models to a more value-driven approach. We share insights on understanding market perception and redefining business offerings for sustainable success, making this a must-listen for anyone looking to transform their business culture.

    Finally, we touch on the practicalities of implementing change in established businesses and the personal toll it can take. From managing multiple branches and shifting from personal to team commissions to fostering a cohesive team culture, our conversation is packed with real-world examples and advice. We also delve into the role of cultural values in the real estate industry, focusing on innovative practices at companies like Avocado. Tune in to discover how structuring a business around roles rather than individuals can lead to efficiency and profitability, drawing parallels with successful sports teams. Whether you're an entrepreneur, manager, or team leader, this episode offers valuable insights to enhance your business strategy and team dynamics.




    (00:00) Creating Culture and Freedom in Business
    (08:17) Building Trust Through Standards and Empowerment
    (15:30) Implementing Change in Established Businesses
    (18:59) Cultural Transformation in Company Branches
    (27:30) Cultural Values in Property Industry
    (33:21) Agency Partnership and Business Strategies
    (42:59) Maximising Team Structure for Business Success




    Business Culture, Empowerment, Autonomy, Job Security, Flexible Policies, High-Performance Teams, Trust, Standards, Restructuring, Innovation, Communication, Leadership, Recruitment, Team-Building, Traditional Estate Agency, Personal Commission, Team Commission, Cohesive Team Culture, Real Estate Industry, Core Values, Purpose, Mission, Customer Experience, Operational Strategies, Property Brokerage, Numerical Targets, Brand Guidelines, Profitability, Metrics, Team Structure, Roles, Responsibilities, Sports Teams, Talent Attraction

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    In this engaging episode, Dave and James sit down with Mark Burgess, a leader in the technology space in estate agency to discuss his impressive journey and innovative approach to business and leadership. We dive into his strategies for creating peak-performing, globally unified teams and the critical role of core values in shaping company culture. Mark shares invaluable insights on maintaining cohesive teams amidst the challenges posed by advancing AI and other industry shifts, offering must-listen advice for business leaders and managers.

    Mark emphasises the transformative impact of core values, not just as decorative statements but as vital components of daily operations and employee assessments. We discuss how these values are practically applied through quarterly appraisals, ensuring each team member contributes positively or is given a chance to improve. The conversation also touches on the Entrepreneurial Operating System (EOS) and its influence on business practices, featuring insights from Julia, the first EOS implementer in the UK.

    The episode explores the shift towards new age leadership, focusing on outcomes rather than output. Mark highlights the importance of trusting employees to manage their time and balance work with self-development, illustrated through practices like unlimited holidays. He shares his own experiences as a young estate agent, shedding light on the potential clash between traditional expectations and the desire for personal freedom in work habits. The discussion underscores the power of aligning with people who share your core beliefs to drive productivity and satisfaction in the workplace.

    We delve into the concept of leadership and the necessity for leaders to take decisive action while empowering team members to find their own solutions within a clear vision. Mark's approach balances guiding a company's direction and allowing employees to take ownership of their roles, ensuring the sustainability and growth of the business.

    The episode also examines the challenges leaders face in stepping back to let their teams solve problems, emphasising the importance of checking ego at the door. We explore how behavioural psychology impacts leadership, the fear of failure, and the desire to protect one's 'baby,' which can hinder staff development. Insights from Rory Sutherland's book 'Alchemy' are discussed, highlighting the real drivers of customer choices over logic-driven assumptions.

    Finally, we explore the psychological aspects of decision-making in sales and service options. Mark shares strategies like offering tiered options to customers and the concept of price anchoring, illustrated with real-life scenarios. This segment provides valuable insights into consumer behaviour and the subtle art of persuasion.

    Join us for a thought-provoking conversation packed with actionable advice and wisdom for enhancing team performance and company culture. Don't miss this opportunity to learn from one of the industry's best!


    (06:37 - 07:22) Discovering Core Values and Business Principles
    (09:37 - 10:42) Success in a Company
    (19:17 - 20:53) Navigating Honest Conversations in Business
    (24:20 - 25:24) Employee Accountability and Communication Strategies
    (31:13 - 31:53) Different Approaches to Management
    (35:43 - 36:58) Future of Estate Agencies
    (41:45 - 42:50) Preventing Marketing Ca

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    In this episode, we explore the dynamic relationship between elite sports performance, wellness strategies, and lifestyle optimisation.

    We kick off by examining the influence of Gary Brecker and renowned athletes like Cristiano Ronaldo. Discover Ronaldo's rigorous physical and dietary routines, his mental resilience, and recent steps towards enhancing his mental well-being, raising thought-provoking questions about the pursuit of excellence in sports.

    Comparing the career trajectories of Cristiano Ronaldo and Lionel Messi, we delve into what motivates elite athletes to excel across diverse challenges and international stages, contemplating the roles of natural talent versus determination and adaptability in sports success.

    Navigating the maze of nutrition, we discuss the complexities of healthy eating amidst widespread marketing influences and the ongoing debate over supplement-based diets versus whole foods, uncovering the confusion and misperceptions that cloud dietary decisions.

    Our conversation broadens to emphasise the vital importance of healthy eating habits for all age groups. From managing chronic conditions through dietary adjustments to the transformative effects of fasting on mental clarity, we explore personal journeys towards optimal well-being.

    Find practical wellness tips as we highlight the impact of breakfast choices, refined carbohydrates, and holistic lifestyle practices like hydration, sunlight exposure, and stress management on overall health and vitality.

    Unlock wellness practices accessible to everyone, including grounding techniques, natural light exposure benefits, breathwork, and cold water therapy. Learn about the detriments of excessive sitting and blue light exposure, and discover simple yet impactful strategies for improving sleep quality and overall well-being.

    Finally, gain insights into the critical role of sleep in achieving peak performance, the effects of refined sugar on health, and the power of mindset and self-talk in personal wellness journeys. Explore the exciting frontier of biohacking and personalised health strategies, paving the way for transformative lifestyle changes.


    (00:00) Vitality vs Well-Being in Elite Athletes
    (07:49) The Drive of Elite Athletes
    (21:26) Healthy Eating and Supplement Confusion
    (31:29) Discussion on Healthy Eating and Diets
    (38:21) Optimizing Health Through Diet and Wellness
    (49:19) Health and Wellness Hacks
    (56:01) Optimizing Health and Performance Through Lifestyle







    Peak Performance, Elite Athletes, Cristiano Ronaldo, Mental Resilience, Therapy, Mental Health, Nutrition, Supplements, Whole Foods, Marketing, Diet, Wellness Practices, Sleep, Refined Sugar, Mindset, Biohacking, Genetic Methylation Testing, Health Optimization, Lifestyle Changes


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    In this episode of "Project Peak Performance," hosts Ian Macbeth and Alex Willis discuss the intricacies of success, focus, and fulfilment. They begin by examining how mental focus, including the unique perspective of ADHD, can enhance productivity and goal attainment rather than being viewed solely as a disorder.

    The discussion extends to the motivations behind endurance challenges like ultra running, exploring how these feats symbolise life's unpredictability and the importance of problem-solving and adaptability.

    Ian and Alex explore the balance between extreme dedication and a holistic approach to life, questioning whether peak performance can coexist with personal satisfaction and fulfilment.

    They also dive into the introspective journey that often accompanies success, where individuals seek purpose beyond financial achievements, drawing insights from notable figures like Warren Buffett and Elon Musk.

    The episode concludes by celebrating the qualities of their colleague, Rob, emphasizing empathy, commitment, and discipline in achieving peak performance. Listeners are invited to engage with Rob for guidance on clarity and commitment in their own lives.

    Join Ian and Alex for insightful conversations and inspiring stories that challenge conventional notions of success and redefine personal achievement. Tune in to explore the true essence of modern-day success and the pursuit of excellence.

    (00:00) ADHD Focus and Peak Performance
    (11:36) The Deeper Purpose of Ultra Running
    (26:54) Balancing Success and Happiness
    (31:10) Elite Success and Finding Purpose
    (35:13) Peak Performance Through Clarity of Focus





    ADHD, Mental Focus, Peak Performance, Endurance Athletes, Rob Brady, Hyper-focus, Productivity, Success, Ultra Marathon, Comfort Zones, Adaptability, Problem-solving, Stress Management, Happiness, Elite Success, Purpose, Clarity, Commitment, Empathy, Discipline, Mountain Hike

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    Join our Project Peak Performance Community and check out our free resources centre, with over 100 blogs that will support you towards achieving your peak performance! Join Our Community Here

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    Join us as we embark on a profound journey with Rob Brady, a coach of many talents, TEDx speaker, and a devoted father of twins. Our conversation uncovers Rob's unwavering commitment to personal development and his heartfelt philosophy: to help at least one person every day. His narrative is one of transformation, as he reflects on the masks he once wore and his quest to discover his true identity. Listen in as Rob candidly shares his experiences of overcoming loneliness and societal pressures, and how these challenges have shaped his current mission to guide others towards authenticity and self-discovery.

    In this dynamic dialogue, Rob delves into the intricacies of managing life with ADHD and the strategies that have helped him turn potential stumbling blocks into stepping stones for success. He offers insights into the delicate balance between caffeine, productivity, and the discipline required to achieve a state of flow. Rob's personal anecdotes provide a relatable roadmap for anyone looking to harness their unique abilities and navigate the ups and downs of their own journeys. Whether discussing the power of structured personal time or the transformative nature of significant life events, Rob's story underscores the importance of self-awareness and the courage to embrace change.

    Finally, our conversation takes an inspiring turn as Rob discusses his passion for ultra-running and his charitable aspirations. He reflects on the mental fortitude required for endurance sports and how this discipline translates to other areas of life, from personal growth to fatherhood. Wrapping up this enlightening session, we highlight the simple yet profound impact of kindness on the world. As we part ways with Rob, his story leaves us with a potent reminder to support others and be kind human beings, making a positive ripple effect in the world around us. Tune in and be inspired by Rob's commitment to living authentically and his continuous journey of growth and giving.


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    In this episode, James Humphries-Stone, Ian Macbeth, Alex Willis, and Rob Brady come together to reflect on the impactful insights shared by Chris Hunt in a recent podcast episode. Chris Hunt, a former Royal Marine turned therapist, delved deep into mental resilience, mindset, and the parallels between military training and personal growth. His perspectives resonated strongly with the group, leading to a rich discussion and introspection.

    The pack begins by discussing Chris's unique blend of military experience and therapeutic approach, particularly focusing on his emphasis on leading by example, drawing inspiration from the 'All Blacks rugby team's philosophy. They highlight how his lessons extend beyond sports into everyday life, especially in family dynamics.

    They further explore views on pushing beyond comfort zones as a path to personal growth, drawing connections to their own experiences in breaking routines and embracing challenges. The concept of a rite of passage and the responsibility to leave a positive legacy for future generations strikes a chord with the group, sparking conversations about the importance of long-term thinking and purpose-driven actions.

    The discussion deepens as they consider Chris's insights on discipline and hard work. They reflect on the necessity of sustained effort even in the face of challenges, contrasting the allure of immediate pleasure with the fulfilment of achieving long-term goals through perseverance.

    The pack shares personal practical applications inspired by Chris's wisdom, from strategies for achieving success in business and fitness to maintaining mental resilience during tough times. They resonate with the idea of embracing discomfort as a catalyst for growth and discuss strategies for maintaining consistency and discipline in pursuing their ambitions.

    Finally, the group wraps up by reflecting on the power of starting and surrounding oneself with supportive influences, echoing his call for clarity of vision and unwavering commitment to personal goals.



    (12:17) Rite of Passage and Personal Growth
    (16:18) Creating Purpose Through Support & Discipline
    (21:06) Discipline and Hard Work
    (28:18) The Journey to Success
    (38:47) Elite Training and Mental Preparation
    (43:26) The Power of Starting and Surrounding






    Mental Resilience, Military Discipline, Therapy, Leading by Example, Elite Teams, All Blacks, Personal Growth, Rite of Passage, Inner Officer, Autopilot, Long-term Perspective, Entrepreneurial Tenacity, Hard Work, Sacrifices, Mental Fortitude, Discipline, Mental Preparation, Elite Training, Team-building, Timing, Positioning, Starting, Surrounding, Commitment, Consistency, Personal Growth, Vision, Discipline, Greatness



    Don't forget to join our waitlist for PPP Live Events happening in 2024 - Waitlist Here

    Join our Project Peak Performance Community and check out our free resources centre, with over 100 blogs that will support you towards achieving your peak performance! Join Our Community Here