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In this episode, Lauren & Matt explore different ways generative AI tools like ChatGPT can help you sell more books (without creating any public-facing copy or content). We share so many tips for using AI, including ways to:
Help you brainstorm, refine, and execute marketing strategies.Facilitate your market research to better position and promote your book. Identify and target your ideal audience of readers or buyers based on your goals.Want to learn more about growing your business and expanding your audience with or without the help of AI? Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Dive Deeper
💡 Listen to These Episodes
Ep #18 | How Writers Can Harness the Power of AIEp #51 | Finding Your Niche, Your Ideal Reader, and Your Target AudienceEp #68 | Maximizing Your Chances of Discoverability in Generative AI Search💡 Read These Blog Posts
Discoverability in the Age of AI SearchThink Outside the Bot: How AI Can Help Content CreatorsUsing Custom AIs to Grow Your Content Business💡 Watch This Video
How Authors Can Use AISound Bites From This Episode
🎙️ [3:59] “We're talking about how to use it as a brainstorming tool, as an admin tool, as a market research tool. Basically ways to help you automate your operational tasks or at least support your operational tasks so that you can focus more of your efforts and energy on the actual content creation or the creative elements of your job.”
🎙️ [28:13] “One of the ways that we fight for attention is by being authentic and genuine. And I know that seems outrageous for me to say in an episode where we're talking about how to use AI. But that's my point. Use AI to help you…so then you can turn around and create authentic content.”
🎙️ [45:02] “Having that extra person on your staff, i.e. ChatGPT, that can analyze your data and help you make smart business de
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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In this episode, Lauren finally gets to explain the intricacies and impact of fanfiction to Matt. Listen now for a slightly chaotic dive into fanfiction origins, the evolution of fanfiction as we know it today, the legal gray area of transformative works, and how fanfiction has impacted modern publishing.
Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Watch this episode on YouTube.
Dive Deeper
💡 About the OTW | Organization for Transformative Works
💡 Listen to These Episodes
Ep #33 | Books You Can Create Using Your Existing ContentEp #65 | How to Copyright the Copy That You Wrote💡 Read This Blog Post
What Is Fanfiction and Why Does It Matter?🎙️[The Only Sound Bite That Matters] 🎙️
Lauren: It is absolutely an undeniable fact that fanfiction is having a direct influence and impact on modern publishing.
Matt: I agree with that.
Lauren: Whether that's trad pub or indie pub.
Matt: Yeah, I mean now, you know, after talking through this, I agree with that.💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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In this episode, Lauren & Matt explore how indie authors and content entrepreneurs can use partnerships and collaborations to grow their audience, establish authority, and build long-term relationships that outlast any algorithm. We break down strategies for how to identify the right partners, pitch yourself, and make the most of a mutually beneficial collaboration.
Watch this episode on YouTube!
You know where you’ll have an excellent opportunity to connect with potential collaborators? Content Entrepreneur Expo! Don’t miss THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Dive Deeper
💡 Explore These Resources
Sponsor Magnet by Justin MooreSparkToroBuzzSumo💡 Listen to These Episodes
Ep #13 | Earning Free Publicity for Your BookEp #46 | How to Maximize ROI on In-Person EventsEp #68 | Maximizing Your Chances of Discoverability in Generative AI Search💡 Read These Blog Posts
How to Pitch Your Book for Earned PromotionHow to Grow Your Author NetworkYour Guide to Blog Tours and At-Home Marketing💡 Watch This Webinar
How To Reach a Wider Audience By Working With Micro-InfluencersSound Bites From This Episode
🎙️ [2:22] “I think it's even more critical right now that people understand the importance of them, but also how to do it. Because right now everything is white noise.”
🎙️ [10:10] “That level of authority and recognition, I think, is really important and that's a great benefit of collaborating with other creators and authors.”
🎙️️ [27:31] “Nothing can ruin a potential friendship or partnership a relationship faster than not delivering on something that the other deems important.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
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In this episode, Matt & Lauren review how to publish your book in 7 steps! Check out these resources to help with each one:
Listen to: Ep #32 | 5 Things to Know Before You Start PublishingRead: Turning Your Content Into a Book
💡 Step 1: Brainstorm Your Book Idea → [6:06]💡 Step 2: Write & Organize Your Book → [9:46]
Listen to: Ep #38 | 5+ Tools to Help You Draft, Publish, and Sell Your BookListen to: Ep #67 | Turning Your Blog Into A Book💡 Step 3: Edit & Revise Your Book → [18:33]
Listen to: Ep #20 | Do You Need to Hire Professional Editors for Your Book?Read: EFA Editorial Guide💡 Step 4: Format Your Book → [27:40]
Read: 5 Visual Indicators Your Book is Self-PublishedWatch: Book Formatting Lulu U Playlist💡 Step 5: Design Your Book Cover → [34:28]
Listen to: Ep #21 | Getting Your Book Design RightWatch: Cover Design Lulu U Playlist💡 Step 6: Proof & Prepare Your Book → [47:17]
Listen to: Ep #59 | Mastering Book Metadata to Maximize Market ReachRead: Before You Publish: Get a Proof Copy💡 Step 7: Finalize & Publish Your Book → [50:00]
Ep #10 | Marketing Your Book Pre-Launch, At-Launch, and Post-LaunchEp #57 | How to Use a Preorder Campaign to Boost Your Book LaunchWatch this episode on
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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In this episode Lauren is joined by Lulu’s Senior Marketing Manager, blog writer, and master of copy, Paul Hobday. Paul responds to episode #53, How to Create A Writing Habit That Actually Sticks, and offers practical advice for aspiring writers ready to level up their writing habit into a purposeful writing practice.
Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Watch this episode on YouTube!
Dive DeeperAudible Expands Catalog with AI Narration and Translation for Publishers
💡 Listen to This Episode
Ep #53 | How to Create A Writing Habit That Actually Sticks💡 Read These Blog Posts
Organization and Note-Taking With Obsidian [Product Review]Atticus Review: The All-in-One Writing and Formatting Tool for Indie AuthorsWriting with AI: Using Sudowrite for Serial Fiction
Sound Bites From This Episode🎙️ [6:05] “The way you structured the conversation that you had about habits was around planning, goal setting, timing, repetition. And while those are all things that you should be thinking about, the actual writing habit should start becoming thoughtless. And it just becomes a thing you do so that you can then have a bigger goal.”
🎙️ [18:37] “But my point with that is: editing is writing… Taking the words that you've already written and making them words that you actually want someone to read is still writing. And I think there's a lot of important value in that.”
🎙️ [39:06] “It's all about like, knowing yourself well enough to know what you need to control in order to create the environment that you need to get your writing done.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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In this episode Matt & Lauren debate the value and staying power of audiobooks, especially for indie authors. We take a look at market trends for audiobooks worldwide, different ways for authors and creators to produce and distribute their own audiobooks, and the pros and cons of creating audiobook versions of your books.
Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Watch this episode on YouTube!Dive Deeper
💡 Data on Audiobooks
Audio Publishers Association | Research Surveys Press ReleaseStatista.com | Statista Market Forecast Overdrive | Audiobook Stats That Speak Volumes💡 Audiobook Distribution Platforms
Findaway Voices Transition to INaudioSpotify x ElevenLabsAudiobrary BookFunnel💡 Audiobook Tools & News
[Announced After Recording]: Audible Expands Catalog with AI Narration and Translation for Publishers Dave Chesson | Audiobook NarratorsBrandon Sanderson | Regarding AudibleEleven Labs | AI Toolkit for Publishers💡Listen to These Episodes
Ep #35 | Designing the Right Go-to-Market Strategy for Your BookEp #56 | The Indie Author's Guide to Going Wide With Your Book Distribution💡 Read This Blog Post
Why Multiple Book Formats Matter💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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In this episode Lauren & Matt explore the design options available for print books. We review the distinctions between trim sizes, binding types, paper types, ink quality, and cover finish, and popular choices for different product types.
Watch the episode on YouTube for visual examples!
Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Dive Deeper
Watch The Life of a Book
💡 Explore These Resources
Pricing CalculatorResources Page💡 Listen to These Episodes
Ep #35 | Designing the Right Go-to-Market Strategy for Your BookEp #43 | Make Your Self-Published Books Stand Out with Custom Details💡 Read These Blog Posts
The Anatomy of a BookHow Books Are Made: From PDF to Printed & Bound5 Visual Indicators Your Book Is Self-PublishedSound Bites From This Episode
🎙️ [3:24] “The hope is that maybe after this episode, you'll be a much more educated person when it comes to the fundamentals of print and print books and print on demand.”
🎙️ [31:58] “Understanding those things, what value they might add to your end user, you know, in your project versus just satisfying your need to see something super crazy and frilly and whatever, that's really important before choosing what you ultimately go to market with.”
🎙️ [42:22] “So again, it all comes down to functionality and keeping in mind how you want your readers and buyers to use these things.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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In this episode, Matt & Lauren talk through what you need to know about licensing your book rights with foreign publishers. We debate the merit of reaching out to new markets, what that process looks like, and how to use an agency like DropCap to secure international rights deals.
Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Watch this episode on YouTube!
Dive Deeper
💡 Explore These Resources
DropCap MarketplaceDropCap BlogJericho Writers | Book Translation Rights: Everything You Need To KnowDave Chesson | How to Get Your Book Translated💡 Listen to These Episodes
Ep #56 | The Indie Author's Guide to Going Wide With Your Book DistributionEp #65 | How to Copyright the Copy That You Wrote💡 Read These Blog Posts
Licensing Your Foreign Book Rights with DropCap MarketplaceCopyright Law Basics For AuthorsSound Bites From This Episode
🎙️ [6:31] “There are so many differences that we don't really think about domestically versus internationally in terms of what is trending in different markets.”🎙️ [29:00] “They've really simplified, and I think made this accessible, to such a large group of people that otherwise, as we've just been talking about, would have some pretty daunting barriers to entry.”
🎙️ [38:43] “The end result is that you are essentially allowing, granting permission to foreign publishers and distributors the ability to publish and sell your book in different languages or versions in countries outside of your home country.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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We’ve mentioned, once or twice, the value of selling direct. But how does it actually work? In this episode, Lauren & Matt walk through the direct sales cycle and answer some common questions, including:
How do transactions work? Who handles customer issues? What am I supposed to do with my customer data?Don’t miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket 🎉
Watch this episode on YouTube!
Dive Deeper
💡 Check Out These Resources
Joanna Penn’s Store FAQsLulu Direct Knowledge BaseLulu’s Pricing CalculatorLulu Direct💡 Listen to These Episodes
Ep #22 | Using Customer Data to Grow Your BusinessEp #31 | Your 7-Step Guide to Building an Online BookstoreEp #39 | Pain Point Solutions for Your Ecommerce Store💡 Read These Blog Posts
Customer Service and Your Ecommerce BusinessSetting Up and Managing Shipping Options in Lulu Direct5 Tax Tips for Authors: A Tax Guide for Independent Creators💡 Watch These Videos
Webinar | Lulu Direct Best Practices + Q&A Playlist | Selling Books Through Your WebsiteShopify, WooCommerce, and💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
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In 2023, Lulu bought Content Entrepreneur Expo, an event for content creators and content entrepreneurs. In this episode, Matt & Lauren share an inside look into why we got involved in CEX, what we’ve learned about events after owning one, and why we think content creators, entrepreneurs, and authors should join us in Cleveland this August!
Use promo code LULU100 to save $100 on your CEX ticket 🎉
Watch this episode on YouTube!
Dive Deeper
💡 Learn More About The Tilt
💡 Check Out Content Marketing Institute
💡 Listen to These Episodes
Ep #6 | Why We Love Attending Conferences (and Why You Should Too)Ep #23 | How to Survive (and Thrive) at Conferences and EventsEp #46 | How to Maximize ROI on In-Person Events💡 Read These Blog Posts
Should You Attend Content Entrepreneur Expo?Maximize Your Time at In-Person EventsWhy Creator Events Are a Must for Creators & Entrepreneurs💡 Watch These Videos
Get Ready For CEX 2025! See These Sessions from CEX 2023Sound Bites From This Episode
🎙️ [3:50] “I would say from the moment we got there…I think we just kind of knew like, oh, this is something really different and really cool. And this is where we need to be.”
🎙️ [11:12] “There's an identity of a creator. There's an identity of an entrepreneur. There's an identity of an author. In my head, they're all three the same. Or should be. And I think that's what we've been trying to do, now that we've come into this space, is show that there is…if there was a venn diagram of those three identities, there is overlap right in the middle. And I think that's content entrepreneur.”
🎙️ [49:13] “We want people who are leaving the event somewhat sad, but also somewhat excited to come b
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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💀 Email us at [email protected]
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In this episode, Lauren & Matt dig into what discoverability looks like in a world where generative AI is changing how readers find books online. We look at what generative AI looks at when choosing what to cite or recommend, and share practical tips to help authors & creators appear in AI search results and, more importantly, to build lasting audience connections.
Watch this episode on YouTube!
💡 Check Out These Resources
SparkToro | 2024 Zero-Click Search Study Search Engine Journal | Meet the 7 Most Popular Search Engines in the World Google’s Rich Results TestJoe Lazer on Generative AI Hallucinations💡 Listen to These Episodes
Ep #59 | Mastering Book Metadata to Maximize Market ReachEp #60 | Book Publicity Simplified with Sarah FranklinEp #66 | How Authors Can Use Long-Form Video to Build Their Brand💡 Read These Blog Posts
Discoverability in the Age of AI SearchGoing Wide to Diversify Your Book Sales💡 Watch These Videos
How to Build a Community of True FansPlaylist | Audience BuildingSound Bites From This Episode
🎙️ [8:00] “Hopefully we'll be able to help you understand a little bit better how these search results, these zero click search results, are being generated, how you can try and make sure that you're in there.”
🎙️ [17:39] “One thing that people should understand is that it still hallucinates pretty regularly… They can't all be right. They can’t all be accurate. And they can't all have good intentions.”
🎙️ [40:09] “If I’ve said it three times in this episode
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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Whether you’re a food blogger, travel blogger, business blogger, lifestyle blogger, finance blogger, or any kind of blogger, you all have one thing in common: your content would make a great book.
In this episode, Matt & Lauren explore the value of publishing your blog as a physical book. We also review the key steps to getting from blog to book, including how to choose the right content to include, outlining and formatting your manuscript, and what tools can help you along the way.
Watch this episode on YouTube!
Dive Deeper💡 Content, Inc. Episode 61: Tilt to Blog to Book to Speaking
💡 Listen to These Episodes
Ep #33 | Books You Can Create Using Your Existing ContentEp #38 | From Manuscript to Market: 5+ Tools to Help You Draft, Publish, and Sell Your BookEp #54 | Can Books Add Value to Your Business (Beyond Just Revenue)?💡 Read These Blog Posts
From Blog to Book: How to Turn Your Content into a Published Book5 Affordable Tools for Easy Book Formatting and Design6 Steps to Create and Print a Book for BeginnersAtticus ReviewVellum Review💡 Watch These Videos
Playlist | Content MonetizationWebinar | Fun With FormattingHow to Use a Book for Lead GenerationThe Content Entrepreneur's Guide to Book Publishing💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
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In this episode of POD Pod, Lauren is joined by Lulu’s Education & Community Manager (and YouTube celebrity) Chelsea Bennett! Tune in for a conversation on the value of adding long-form video content to your marketing strategy, how authors can use video to connect with their audience, and getting comfortable on camera (and ignoring the haters).
Like & Subscribe, and watch this episode on YouTube!
Dive Deeper
💡 Watch These Episodes
Ep #47 | Metrics That Matter: A Guide for Authors & CreatorsEp #55 | How to Hit Your Perfect Pitch for Speaking EngagementsEp #60 | Book Publicity Simplified with Sarah Franklin💡 Watch These Videos
How to Build a Community of True FansStephanie Chandler Webinar | Speaking to Sell Books: Break into Professional Speaking to Reach More ReadersFun With Formatting Webinar💡 Read These Blog Posts
Social Media 101: YouTube For AuthorsHow to Write Effective YouTube Descriptions to Reach New FansSound Bites From This Episode
🎙️ [10:58] “I think it really just humanizes your brand. It allows people to connect with you on a more authentic level. And so I think that that's really the value add, is more and more with the world that we live in with AI and automation and all of these things, I think people are really hungry for authenticity.”
🎙️ [29:03] “You have to remember the shelf life of videos, if it's good, can be up forever.”
🎙️ [43:19] “Even if at the end of the day, you decide that's not for me, or it's not helping me reach my goals, you have a whole new skill set that you can pull from when you try the next thing.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
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In this episode, Matt & Lauren–who are definitely not lawyers–take on copyright law. We talk through what indie authors need to know about copyrighting their books in the US, why and how authors should register their work for copyright, and how fanfiction and generative AI may impact copyright in the future.
Again: we are not attorneys.
Watch this episode on YouTube!
Dive Deeper💡 Copyright Resources
Creative Commons Register Your Work → How to Copyright Literary WorksBowker | Must-Know Copyright Basics & FAQsCopyrightsNowWhat Writers Should Know About CopyrightWrite Publish Sell | What Every Author Needs To Know About Copyright, ISBN, PCN and LCCNLibrary of Congress | Artificial Intelligence Report💡 Listen to These Episodes
Ep #18 | How Writers Can Harness the Power of AIEp #59 | Mastering Book Metadata to Maximize Market Reach💡 Read These Blog Posts
Copyright Law Basics For AuthorsHow to Copyright a Book💡 Watch These Videos
What the Hell is Book Metadata?What is an ISBN?Sound Bites From This Episode
🎙️ [11:41] “At the very least, we're going to give you the information that you need to look further into because it's hard to know what you don't know.”
🎙️ [20:00] “Which is also–does not mean that you've now copyrighted your work per se. Again, legally, technically, it is copyrighted because you created it, but you should still take the extra steps we're about to get into.”
🎙️ [46:16] “Endorsed by Lauren, who is not an attorney, by the way. But an elder emo. So she does carry some weigh
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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In this episode, Lauren and Matt are ready to inject new life into your backlist book titles. We share ideas for using your backlist to experiment with new formats and distribution channels, turning your older books into lead magnets, and generating passive income from your content long after launch.
Watch this episode on YouTube!Dive Deeper
💡 BookFunnel
💡 BookBub
💡 Written Word Media | BookBub for Authors
💡 Listen to These Episodes
Ep #15 | Can You Really Support Your Business With Just 1,000 True Fans?Ep #41 | How to Drive Book Sales Without Offering DiscountsEp #56 | The Indie Author's Guide to Going Wide With Your Book Distribution💡 Read These Blog Posts
8 Simple Ideas for Backlist Book MarketingPrint-on-Demand is the Perfect Solution for Selling Backlist Titles💡 Watch This Video
Distributing Your Book With Lulu: What You Need to KnowSound Bites From This Episode
🎙️ [10:37] “Your backlist is a great resource for you if you want to experiment with either going wide with your book sales or moving your books onto a different ecommerce platform than what you're using right now.”
🎙️ [29:26] “Anything you can do, anything that doesn't affect the integrity of your content, your book to drive more sales of more of your backlist titles or titles in general then you should try it for sure.”
🎙️ [34:09] “Especially for some of these low lift versions of backlist book marketing where it's costing you little to nothing to do them. Ten new emails from something that cost you two hours of your time and zero dollars is a win.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
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Recorded Live from London Book Fair!
In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts to satisfy algorithms). We debate the merits of both strategies and share actionable steps to use them together to grow your brand.
Dive Deeper
💡 Watch the Session on YouTube
💡 Learn More About Lulu Direct
💡 Check Out ReallyGoodEmails.com
💡 Listen to These Episodes
Ep #24 | How to Turn Your Casual Fans into Super FansEp #47 | Metrics That Matter: A Guide for Authors & CreatorsEp #59 | Mastering Book Metadata to Maximize Market Reach💡 Read These Blog Posts
Discoverability in the Age of AI SearchHow to Turn Casual Followers into Dedicated Super FansHow to Convince Readers to Buy Books Directly From You💡 Watch These Videos
Lulu U Playlist | Direct SalesLulu U Playlist | Marketing TipsSound Bites From This Episode
🎙️ “Human impressions over digital impressions. If you take nothing else away today, write that down. Human impressions over digital impressions. Every day, all day.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
💀 Sign up for our mailing list. -
In this episode, Matt & Lauren take a critical look at wasteful practices in the publishing industry. We share insight into what it takes to become a certified B Corp (like Lulu!), how book printing creates both physical and carbon waste, and what we can all do to make publishing more sustainable.
Watch this episode on YouTube!
Dive Deeper💡 Resources
→ Research: Consumers’ Sustainability Demands Are Rising
→ B Lab US & Canada
→ Book Sales: What that viral Substack post gets wrong.
→ No One Buys Books
→ Book Waste: The Dangers of Publishing and the Ethical Consumption of Books
💡 Listen to These Episodes
→ Ep #9 | Are Print Books Dead?
→ Ep #36 | The Indie Author’s Guide to Self-Publishing vs. Traditional Publishing
→ Ep #49 | What Keeps Self-Published Books Off the New York Times Best-Seller Lists?
💡 Read What Being a B Corp Means to Us
💡 Watch These Videos
→ Why is Lulu a B Corp?
→ The Life of a Book
Sound Bites From This Episode
🎙️ [9:52] “We're making the argument that print-on-demand and using a print-on-demand company like Lulu is more environmentally friendly than traditional publishing. But B Corp isn't just about that.”
🎙️ [22:40] “I would much rather see a book that was well read and well loved and shows the signs of it than a book that was printed, never opened, never sold, and then just destroyed.”
🎙️ [32:45] “I think when you combine the world of digital and print and you encourage a digital-first strategy for how you're publishing and printing, I think that's when you really start to optimize the sustainability factor of what we're doing in the publishing industry.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
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In this episode, Lauren & Matt explore Lulu’s open source Print API. Don’t know what an API is? We’ve got you covered. We also talk through the value of personalized products and creative ways to use Lulu’s Print API to power your custom book business.
Watch this episode on YouTube!Dive Deeper
💡 Learn more about Lulu’s Print API
💡 Sponsor Magnet by Justin Moore
💡 Listen to These Episodes
Ep #31 | Your 7-Step Guide to Building an Online BookstoreEp #43 | Make Your Self-Published Books Stand Out with Custom DetailsEp #58 | Creative Ways to Use Print-On-Demand to Support Your Business💡 Read These Blog Posts
Personalization at Scale: How Lulu’s API Enables Customized PrintingScaling Your Business with Custom Books Using the Print API💡 Watch These Videos
Webinar | The Business of Books: How To Use Lulu's Print API To Scale Your BusinessLulu U | Selling Direct with a Print APISound Bites From This Episode
🎙️ [13:40] “This is not a new concept. What this is is a more evolved technology for how to create these kinds of products in a really cool way and also get even more personalized and even more creative with them.”
🎙️ [27:10] “You are trying to build personal relationships with your customers, with consumers. Consumers are more conscientious than they were in the past. They are looking for - whether they realize it or not - they are looking for a personalized relationship experience.”💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
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💀 Email us at [email protected]
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In this episode, Matt & Lauren are joined by Sarah Franklin, Lulu’s Public Relations Manager and expert book publicist! Hear about book publicity simplified as Sarah answers questions like:
→ What’s the value in hiring a publicist vs. doing your own publicity?
→ What exactly is a publicist’s role in book marketing?
→ How do you make the most of earned publicity once you have it?
And more!
Watch this episode on YouTube.Dive Deeper
💡 Featured
💡 Listen to These Episodes
Ep #10 | Marketing Your Book Pre-Launch, At-Launch, and Post-LaunchEp #13 | Earning Free Publicity for Your BookEp #57 | How to Use a Preorder Campaign to Boost Your Book Launch💡 Read This Blog Post
How to Earn Media Attention: Essential PR Tips for Authors💡 Watch These Videos
PR for Authors: Building Buzz Around Your BookSound Bites From This Episode
🎙️ [11:05] “Depending on the goals for your book, a publicist is one of those things where you absolutely should spend the money if you can afford it and some of your goals for this book align with the need for having a publicist, right?”🎙️ [25:24] “You know, they can get you exposure, but your expertise in your book, that should be the moneymaker right there.”
🎙️ [41:01] “Something may come of it, nothing may come of it, but nothing's gonna happen if you don't do anything.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
💀 Sign up for our mailing list. -
In this episode, Lauren & Matt deep dive into book metadata and how it can better position your book in the market. Maximize your discoverability and reach with tips on choosing bookstore categories and BISAC codes, tools for keyword research, and best practices for making the most of your metadata.
Watch this episode on YouTube!
Dive Deeper💡 Complete BISAC Subject Headings List
💡 Bublish's AI Author Toolkit
💡 Publisher Rocket
💡 Listen to These Episodes
Ep #34 | Hooking New Readers With a Compelling Book DescriptionEp #37 | How to Get Your Book Into Indie BookstoresEp #51 | Finding Your Niche, Your Ideal Reader, and Your Target Audience💡 Read These Blog Posts
SEO for Writers: A Deep Dive Into Keyword Research and AnalysisGenres, BISAC Subject Codes, and YouBISAC: What It Is and Why It Matters💡 Watch These Videos
What is Metadata? YouTube ShortWhat the Hell is Book Metadata? BISAC Codes and How to Choose ThemSound Bites From This Episode
🎙️ [3:02] “Your metadata is relevant to you if you're selling direct, if you're doing distribution, if you're sticking to a single ecommerce solution, whatever it is, no matter what you're doing, your metadata is relevant to your book.”
🎙️ [15:28] “I think you should be marketing to human beings and not to algorithms.”
🎙️ [32:21] “Understanding that to prepare yourself for a future where search looks different than it does now being as concise and specific with your keywords is going to be more important than ever.”
💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more.
💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!
💀 Email us at [email protected]
💀 Sign up for our mailing list. - もっと表示する
